Gindi's sale in Sde Dov reveals what happens when the zero report is based on price and not value. Gindi's sale in the Sde Dov project, with discounts of hundreds of thousands of shekels - and even over a million shekels per apartment - does not reflect a "marketing campaign", but rather living evidence that the price at which the apartments were sold in the past was disconnected from their true economic value.
