03 Aug
03Aug

ื”ืฉืคืขืช ืชื•ืคืขืช ื”ืคืจื•ื˜ืงืฉืŸ ืขืœ ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ

ืœืžืจื•ืช ืฉื”ืžื™ื“ืข ื”ืงื™ื™ื ืื™ื ื• ืžืชื™ื™ื—ืก ื™ืฉื™ืจื•ืช ืœื”ืฉืคืขืช ื”ืคืจื•ื˜ืงืฉืŸ ืขืœ ื“ืžื™ ื”ืฉื›ื™ืจื•ืช ืœืขืกืงื™ื, ื ื™ืชืŸ ืœื”ืกื™ืง ื›ื™ ืงื™ื™ื ืงืฉืจ ื”ื’ื™ื•ื ื™ ื‘ื™ืŸ ื”ืชื•ืคืขื” ืœื‘ื™ืŸ ื”ืฉืคืขืชื” ืขืœ ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ืžืกื—ืจื™. ืชื•ืคืขืช ื“ืžื™ ื”ื—ืกื•ืช ืžื”ื•ื•ื” ืžื›ืช ืžื“ื™ื ื” ืฉืžืฉืคื™ืขื” ืขืœ ืขื ืคื™ ืžืฉืง ืฉื•ื ื™ื, ื•ื”ื ืชื•ื ื™ื ืžืฆื‘ื™ืขื™ื ืขืœ ื›ืš ืฉื”ืฉืœื›ื•ืชื™ื” ืขืœื•ืœื•ืช ืœื”ืชืจื—ื‘ ืžืขื‘ืจ ืœืขื ืฃ ื”ื‘ื ื™ื™ื” ื’ื ืœืฉื•ืง ื”ืขืกืงื™ ื”ืจื—ื‘ ื™ื•ืชืจ.

ื”ื™ืงืฃ ืชื•ืคืขืช ื”ืคืจื•ื˜ืงืฉืŸ ื‘ื™ืฉืจืืœ

ืชื•ืคืขืช ื“ืžื™ ื”ื—ืกื•ืช (ืคืจื•ื˜ืงืฉืŸ) ื”ืคื›ื” ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช ืœืžื›ืช ืžื“ื™ื ื” ื”ืžืฉืคื™ืขื” ืขืœ ืžื’ื–ืจื™ื ืจื‘ื™ื ื‘ืžืฉืง ื”ื™ืฉืจืืœื™. ืกืงืจ ืฉืขืจืš ืืจื’ื•ืŸ ื”ืงื‘ืœื ื™ื ื•ื”ื‘ื•ื ื™ื ื‘ืžื—ื•ื– ืชืœ-ืื‘ื™ื‘ ื•ื”ืžืจื›ื– ื‘ืงืจื‘ ื›-450 ืงื‘ืœื ื™ื ื•ื™ื–ืžื™ื ื—ื•ืฉืฃ ืžืžืฆืื™ื ืžื“ืื™ื’ื™ื: ื›-87% ืžื”ืงื‘ืœื ื™ื ื•ื”ื™ื–ืžื™ื ื‘ืืจืฅ ื”ืชื‘ืงืฉื• ืœืฉืœื ืคืจื•ื˜ืงืฉืŸ ื‘ืืชืจื™ ื”ื‘ื ื™ื™ื”1. ื”ืชื•ืคืขื” ืื™ื ื” ืžืชืžืงื“ืช ื‘ืื–ื•ืจ ืžืกื•ื™ื ืืœื ืคืจื•ืกื” ื‘ืจื—ื‘ื™ ื”ืืจืฅ - 32% ืžื”ืงื‘ืœื ื™ื ื“ื™ื•ื•ื—ื• ืขืœ ื“ืจื™ืฉื•ืช ืœืชืฉืœื•ื ื“ืžื™ ื—ืกื•ืช ื‘ืื–ื•ืจ ื”ืžืจื›ื–, 21% ื‘ืื–ื•ืจ ื”ื“ืจื•ื, 19% ื‘ืื–ื•ืจ ื”ืฆืคื•ืŸ ื•-17% ื‘ืื–ื•ืจ ืชืœ ืื‘ื™ื‘1.ื”ืคืจื•ื˜ืงืฉืŸ ืื™ื ื• ืžื•ื’ื‘ืœ ืœืขื ืฃ ื”ื‘ื ื™ื™ื” ื‘ืœื‘ื“. ื›ืคื™ ืฉืฆื•ื™ืŸ, ื”ืชื•ืคืขื” ืคื•ื’ืขืช ื‘ืขืกืงื™ื ืจื‘ื™ื ื‘ืจื—ื‘ื™ ื”ืืจืฅ, ื”ื—ืœ ืžืžืกืขื“ื•ืช ื’ื“ื•ืœื•ืช ื•ื›ืœื” ื‘ื“ื•ื›ื ื™ ืคืœืืคืœ ืงื˜ื ื™ื2. ืžืฉืคื—ื•ืช ืคืฉืข ื•ื’ื•ืจืžื™ื ืขื‘ืจื™ื™ื ื™ื ื“ื•ืจืฉื™ื ืชืฉืœื•ื ืชืžื•ืจืช "ืฉืžื™ืจื”" ืขืœ ื”ืขืกืง, ื”ื—ื ื•ืช, ื”ืžื˜ืข ื”ื—ืงืœืื™ ืื• ืืชืจ ื”ื‘ื ื™ื™ื” ืžืคื ื™ ืคื’ื™ืขื” ืฉื”ื ืขืฆืžื ืžืื™ื™ืžื™ื ืœื‘ืฆืข1.

ืฉื™ื˜ื•ืช ื”ืคืขื•ืœื” ืฉืœ ื’ื•ื‘ื™ ื“ืžื™ ื”ื—ืกื•ืช

ืฉื™ื˜ืช ื”ืคืขื•ืœื” ืฉืœ ื’ื•ืจืžื™ื ืขื‘ืจื™ื™ื ื™ื ื‘ืชื—ื•ื ื”ืคืจื•ื˜ืงืฉืŸ ืžืชื•ืืจืช ื›ืžืขืจื›ืช ืžืื•ืจื’ื ืช ื”ื™ื˜ื‘. ื”ืืจืฅ ืžื—ื•ืœืงืช ืœืื–ื•ืจื™ ืฉืœื™ื˜ื” ืขืœื™ื”ื ืื—ืจืื™ื "ืจืื™ืกื™ื" (ืฉื•ืœื˜ื™ ืฉื˜ื—) ืฉืชืคืงื™ื“ื ืœื’ื‘ื•ืช ื“ืžื™ ื—ืกื•ืช ืžืงื‘ืœื ื™ื ื‘ืืชืจื™ ื‘ื ื™ื™ื” ื•ืชืฉืชื™ืช, ื‘ืชืžื•ืจื” ืœื”ื™ืžื ืขื•ืช ืžื’ืจื™ืžืช ื ื–ืงื™ื2. ืงื‘ืœืŸ ื”ืžืกืจื‘ ืœื”ืชืงืฉืจ ืขื ื—ื‘ืจืช ื”ืฉืžื™ืจื” ื”ืžื•ืฆืขืช ืขืœ ื™ื“ื™ ื”"ืจืื™ืกื™ื" ืื• ืžื‘ืงืฉ ืœื”ืชืงืฉืจ ืขื ื—ื‘ืจื” ืœื’ื™ื˜ื™ืžื™ืช ืื—ืจืช, ืขืœื•ืœ ืœืกื‘ื•ืœ ืžื ื–ืงื™ื ื›ืžื• ืฉื™ื‘ื•ืฉ ื›ืœื™ ืฆืž"ื”, ื”ืจืก ื—ื•ืžืจื™ ื‘ื ื™ื™ื” ื•ื”ื›ืฉืœืช ื’ื™ืฉื” ืœืืชืจ2.ื‘ืžืงืจื™ื ืจื‘ื™ื, ื”ื‘ืงืฉื•ืช ืœืชืฉืœื•ื ื“ืžื™ ื—ืกื•ืช ืžื’ื™ืขื•ืช ืžื—ื‘ืจื•ืช ื”ืžืฆื™ื’ื•ืช ืืช ืขืฆืžืŸ ื›ื—ื‘ืจื•ืช ืฉืžื™ืจื” "ืœื’ื™ื˜ื™ืžื™ื•ืช" ืขื ืงื‘ืœื•ืช, ื›ืš ืฉื”ืกื›ื•ื ืžื’ื•ืœื ืœืขืœื•ืช ื”ืงืžืช ื”ืคืจื•ื™ืงื˜1. ื–ื• ืื—ืช ื”ืกื™ื‘ื•ืช ืฉื”ืชื•ืคืขื” ืžืฆืœื™ื—ื” ืœื”ืชืงื™ื™ื ืœืื•ืจืš ื–ืžืŸ ื•ื‘ื”ื™ืงืคื™ื ืžืฉืžืขื•ืชื™ื™ื.

ื”ื”ืฉืคืขื” ื”ื›ืœื›ืœื™ืช ืฉืœ ื”ืคืจื•ื˜ืงืฉืŸ

ื”ืฉืคืขื” ื™ืฉื™ืจื” ืขืœ ืขืœื•ื™ื•ืช ื”ื‘ื ื™ื™ื”

ื”ื”ืฉืคืขื” ื”ื›ืœื›ืœื™ืช ืฉืœ ืชืฉืœื•ืžื™ ืคืจื•ื˜ืงืฉืŸ ื”ื™ื ืžืฉืžืขื•ืชื™ืช. 50% ืžื”ืงื‘ืœื ื™ื ืฆื™ื™ื ื• ืฉื“ืžื™ ื”ื—ืกื•ืช ืžื™ื™ืงืจื™ื ืืช ื”ืคืจื•ื™ืงื˜ ื‘ืกื›ื•ื ืžืžื•ืฆืข ืฉืœ ื‘ื™ืŸ ืจื‘ืข ืžื™ืœื™ื•ืŸ ืœื—ืฆื™ ืžื™ืœื™ื•ืŸ ืฉืงืœ, 32% ื”ืฉื™ื‘ื• ื›ื™ ื”ืขืœื•ืช ื”ืžืžื•ืฆืขืช ืžืชื™ื™ืงืจืช ื‘ืกื›ื•ื ืฉืœ ืขื“ 250 ืืœืฃ ืฉืงืœ, ื•ื›-18% ืฆื™ื™ื ื• ื›ื™ ื”ืขืœื•ืช ืžื’ื™ืขื” ืœืกื›ื•ืžื™ื ืฉื‘ื™ืŸ 500 ืืœืฃ ืœืžื™ืœื™ื•ืŸ ืฉืงืœ1. ืžื“ื•ื‘ืจ ื‘ืขืœื•ื™ื•ืช ืžืฉืžืขื•ืชื™ื•ืช ื”ืžืชื’ืœื’ืœื•ืช ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ ืœืฆืจื›ืŸ ื”ืกื•ืคื™.

ื”ืฉืคืขื” ืขืœ ื”ืฉืชืชืคื•ืช ื‘ืžื›ืจื–ื™ื ื•ื”ืชื—ืจื•ืชื™ื•ืช

ื ืชื•ืŸ ืžื“ืื™ื’ ื‘ืžื™ื•ื—ื“ ื”ื•ื ืฉื›ืžื—ืฆื™ืช ืžื”ืงื‘ืœื ื™ื ื•ื”ื™ื–ืžื™ื (ื›-47%) ืฆื™ื™ื ื• ื›ื™ ื”ื ื ืžื ืขื™ื ืžืœื’ืฉืช ืœืžื›ืจื–ื™ ื‘ื ื™ื™ื” ื•ืชืฉืชื™ื•ืช, ื‘ืฉืœ ื™ื“ื™ืขื” ืฉืื—ื“ ื”ืžืชืžื•ื“ื“ื™ื ื”ื•ื ื’ื•ืจื ืขื‘ืจื™ื™ื ื™1. ื–ื”ื• ื ืชื•ืŸ ื”ืžืขื™ื“ ืขืœ ืคื’ื™ืขื” ืžืฉืžืขื•ืชื™ืช ื‘ืชื—ืจื•ืชื™ื•ืช ื‘ืขื ืฃ ื”ื‘ื ื™ื™ื” ื•ืขืœื•ืœ ืœื”ืฉืคื™ืข ื‘ืขืงื™ืคื™ืŸ ื’ื ืขืœ ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ืžืกื—ืจื™.

ื”ื”ืฉืœื›ื•ืช ื”ืืคืฉืจื™ื•ืช ืขืœ ืฉื•ืง ื”ืฉื›ื™ืจื•ืช ื”ืžืกื—ืจื™ืช

ืœืžืจื•ืช ืฉืื™ืŸ ื‘ื™ื“ื™ื ื• ื ืชื•ื ื™ื ื™ืฉื™ืจื™ื ืขืœ ื”ืงืฉืจ ื‘ื™ืŸ ืคืจื•ื˜ืงืฉืŸ ืœื“ืžื™ ืฉื›ื™ืจื•ืช ืœืขืกืงื™ื, ื ื™ืชืŸ ืœื”ืขืจื™ืš ืืช ื”ื”ืฉืคืขื” ื”ืืคืฉืจื™ืช ื‘ื”ืชื‘ืกืก ืขืœ ื”ื ืชื•ื ื™ื ื”ืงื™ื™ืžื™ื:

ื”ื™ืžื ืขื•ืช ืžืคืชื™ื—ืช ืขืกืงื™ื ื‘ืื–ื•ืจื™ื ืžืกื•ื™ืžื™ื

ื›ืฉื ืฉืงื‘ืœื ื™ื ื ืžื ืขื™ื ืžืœื’ืฉืช ืœืžื›ืจื–ื™ื ื‘ื’ืœืœ ืžืขื•ืจื‘ื•ืช ืฉืœ ื’ื•ืจืžื™ื ืขื‘ืจื™ื™ื ื™ื, ืกื‘ื™ืจ ืœื”ื ื™ื— ืฉื‘ืขืœื™ ืขืกืงื™ื ืคื•ื˜ื ืฆื™ืืœื™ื™ื ืขืœื•ืœื™ื ืœื”ื™ืžื ืข ืžืคืชื™ื—ืช ืขืกืงื™ื ื‘ืื–ื•ืจื™ื ื”ื™ื“ื•ืขื™ื ื›ืžื•ืงื“ื™ ืคืขื™ืœื•ืช ืฉืœ ื’ื•ื‘ื™ ืคืจื•ื˜ืงืฉืŸ. ื”ื“ื‘ืจ ืขืœื•ืœ ืœื”ืคื—ื™ืช ืืช ื”ื‘ื™ืงื•ืฉ ืœื ื›ืกื™ื ืžืกื—ืจื™ื™ื ื‘ืื–ื•ืจื™ื ืžืกื•ื™ืžื™ื, ืžื” ืฉืขืฉื•ื™ ืœื”ืฉืคื™ืข ืขืœ ื“ืžื™ ื”ืฉื›ื™ืจื•ืช.

ืกื’ื™ืจืช ืขืกืงื™ื ืงื™ื™ืžื™ื

ื”ืขืœื•ื™ื•ืช ื”ื ื•ืกืคื•ืช ืฉื ื›ืคื•ืช ืขืœ ืขืกืงื™ื ื‘ื’ื™ืŸ ืชืฉืœื•ืžื™ ืคืจื•ื˜ืงืฉืŸ ืขืœื•ืœื•ืช ืœืคื’ื•ืข ื‘ืจื•ื•ื—ื™ื•ืช ื”ืขืกืง ื•ืืฃ ืœื”ื•ื‘ื™ืœ ืœืกื’ื™ืจืชื•. ื’ื ื”ืืœื™ืžื•ืช ื•ื”ืื™ื•ืžื™ื ื”ื›ืจื•ื›ื™ื ื‘ืชื•ืคืขื” ื™ื›ื•ืœื™ื ืœื’ืจื•ื ืœื‘ืขืœื™ ืขืกืงื™ื ืœืกื’ื•ืจ ืืช ืคืขื™ืœื•ืชื. ืกื’ื™ืจืช ืขืกืงื™ื ืžื•ื‘ื™ืœื” ืœื”ื’ื“ืœืช ื”ื”ื™ืฆืข ืฉืœ ื ื›ืกื™ื ืžืกื—ืจื™ื™ื ืœื”ืฉื›ืจื”, ืžื” ืฉืขืœื•ืœ ืœื”ื•ื‘ื™ืœ ืœื™ืจื™ื“ื” ื‘ื“ืžื™ ื”ืฉื›ื™ืจื•ืช ื‘ืื–ื•ืจื™ื ืžืกื•ื™ืžื™ื.

ื™ื™ืงื•ืจ ืขืœื•ื™ื•ืช ื”ืงืžืช ืžื‘ื ื™ื ืžืกื—ืจื™ื™ื

ื›ืคื™ ืฉืฆื•ื™ืŸ, ืขืœื•ื™ื•ืช ื”ืคืจื•ื˜ืงืฉืŸ ืžื’ื•ืœืžื•ืช ื‘ืขืœื•ืช ื”ืงืžืช ื”ืคืจื•ื™ืงื˜ื™ื. ื›ืืฉืจ ืžื“ื•ื‘ืจ ื‘ืคืจื•ื™ืงื˜ื™ื ืžืกื—ืจื™ื™ื, ืขืœื•ื™ื•ืช ืืœื” ื™ืชื’ืœื’ืœื• ื›ื›ืœ ื”ื ืจืื” ืœื“ืžื™ ื”ืฉื›ื™ืจื•ืช ืฉื™ืฉืœืžื• ื”ืขืกืงื™ื, ื›ื“ื™ ืœืฉืžืจ ืืช ื”ืจื•ื•ื—ื™ื•ืช ืฉืœ ื”ื™ื–ืžื™ื.

ื”ืžืื‘ืง ื‘ืชื•ืคืขืช ื”ืคืจื•ื˜ืงืฉืŸ

ืจืฉื•ื™ื•ืช ื”ืื›ื™ืคื” ืžื ืกื•ืช ืœื”ืชืžื•ื“ื“ ืขื ื”ืชื•ืคืขื”. ืื—ืช ื”ื“ืจื›ื™ื ื”ื™ื ืคืขื•ืœื” ื ื’ื“ ื—ื‘ืจื•ืช ืฉืžื™ืจื” ื”ืžืฉืชืคื•ืช ืคืขื•ืœื” ืขื ืคืขื™ืœื•ืช ื”ืคืจื•ื˜ืงืฉืŸ. ืœื“ื•ื’ืžื”, ื”ื•ื•ืขื“ื” ืœืจื™ืฉื•ื™ ื—ื•ืงืจื™ื ืคืจื˜ื™ื™ื ื•ืฉื™ืจื•ืชื™ ืฉืžื™ืจื” ื‘ืžืฉืจื“ ื”ืžืฉืคื˜ื™ื ื”ื—ืœื™ื˜ื” ืฉืœื ืœื—ื“ืฉ ืืช ืจื™ืฉื™ื•ื ื” ืฉืœ ื—ื‘ืจืช ื”ืฉืžื™ืจื” 'ืกืคื™ื™ืฉืœ ืกืงื™ื•ืจื™ื˜ื™ ื‘ืข"ืž' ื•ื”ืขื•ืžื“ ื‘ืจืืฉื”, ืœืื—ืจ ืฉื ืžืฆืื• ืจืื™ื•ืช ืœืžืขื•ืจื‘ื•ืชื” ื‘ืคืขื™ืœื•ืช ืขื‘ืจื™ื™ื ื™ืช ืฉืขื™ืงืจื” ื’ื‘ื™ื™ืช ื“ืžื™ ื—ืกื•ืช ื‘ืืชืจื™ ื‘ื ื™ื™ื”2.ื›-60% ืžื”ืงื‘ืœื ื™ื ื•ื”ื™ื–ืžื™ื ืกื‘ื•ืจื™ื ื›ื™ ื”ืžืฉื˜ืจื” ื”ื™ื ื”ืื—ืจืื™ืช ื”ื‘ืœืขื“ื™ืช ืœื˜ื™ืคื•ืœ ื‘ืชื•ืคืขืช ื“ืžื™ ื”ื—ืกื•ืช, ื‘ืขื•ื“ ื›-23% ืกื•ื‘ืจื™ื ื›ื™ ื”ืžืžืฉืœื” ืฆืจื™ื›ื” ืœื˜ืคืœ ื‘ื ื•ืฉื1.

ืžืกืงื ื•ืช

ืœืžืจื•ืช ื”ืžื’ื‘ืœื•ืช ื‘ืžื™ื“ืข ื”ืงื™ื™ื, ื ื™ืชืŸ ืœื”ืกื™ืง ื›ื™ ืชื•ืคืขืช ื”ืคืจื•ื˜ืงืฉืŸ ืขืœื•ืœื” ืœื”ืฉืคื™ืข ืขืœ ืฉื•ืง ื”ืฉื›ื™ืจื•ืช ื”ืžืกื—ืจื™ืช ื‘ื“ืจื›ื™ื ื”ื‘ืื•ืช:

  1. ื”ืคื—ืชืช ื”ื›ื“ืื™ื•ืช ืœืคืชื•ื— ืขืกืงื™ื ื‘ืื–ื•ืจื™ื ืžืกื•ื™ืžื™ื, ืžื” ืฉืขืœื•ืœ ืœื”ื•ื‘ื™ืœ ืœื™ืจื™ื“ื” ื‘ื‘ื™ืงื•ืฉ ืœื ื›ืกื™ื ืžืกื—ืจื™ื™ื
  2. ื’ืจื™ืžืช ืกื’ื™ืจืช ืขืกืงื™ื ืงื™ื™ืžื™ื ืขืงื‘ ื”ืขืœื•ื™ื•ืช ื”ื ื•ืกืคื•ืช ื•ื”ืื™ื•ืžื™ื
  3. ื™ื™ืงื•ืจ ืขืœื•ื™ื•ืช ื”ืงืžืช ืžื‘ื ื™ื ืžืกื—ืจื™ื™ื, ืฉืขืœื•ืœ ืœื”ืชื’ืœื’ืœ ืœืขืœื™ื” ื‘ื“ืžื™ ื”ืฉื›ื™ืจื•ืช

ืœืžืจื•ืช ืฉื”ื ืชื•ื ื™ื ื”ื™ืฉื™ืจื™ื ื‘ื ื•ืฉื ืžื•ื’ื‘ืœื™ื, ืงื™ื™ื ืงืฉืจ ื”ื’ื™ื•ื ื™ ื‘ื™ืŸ ื”ืชื•ืคืขื” ืœื‘ื™ืŸ ืชื—ื•ื ื”ืฉื›ื™ืจื•ืช ื”ืžืกื—ืจื™ืช, ื‘ืžื™ื•ื—ื“ ืœืื•ืจ ื”ื™ืงืคื” ื”ื ืจื—ื‘ ืฉืœ ื”ืชื•ืคืขื” ื•ื”ืฉืคืขืชื” ื”ืžื•ื›ื—ืช ืขืœ ืขื ืฃ ื”ื‘ื ื™ื™ื”. ื ื“ืจืฉ ืžื—ืงืจ ื ื•ืกืฃ ื›ื“ื™ ืœื›ืžืช ืืช ื”ื”ืฉืคืขื” ื”ืžื“ื•ื™ืงืช ืฉืœ ื”ืคืจื•ื˜ืงืฉืŸ ืขืœ ืฉื•ืง ื”ืฉื›ื™ืจื•ืช ื”ืžืกื—ืจื™ืช ื•ืœื‘ื—ื•ืŸ ืืช ื˜ืขื ืช ื”ืกื™ื‘ืชื™ื•ืช ื‘ื™ืŸ ื”ืชื•ืคืขื” ืœื‘ื™ืŸ ืกื’ื™ืจืช ืขืกืงื™ื ื•ื”ื™ืžื ืขื•ืช ืžืคืชื™ื—ืช ื—ื ื•ื™ื•ืช ื—ื“ืฉื•ืช.


ื‘ืžืงื•ืžื•ืช ืฉื‘ื”ื ืขืกืงื™ื ืกื•ื‘ืœื™ื ืžืชื•ืคืขืช ื”ืคืจื•ื˜ืงืฉืŸ (ื’ื‘ื™ื™ืช ื“ืžื™ ื—ืกื•ืช ืขืœ ื™ื“ื™ ื’ื•ืจืžื™ื ืขื‘ืจื™ื™ื ื™ื™ื), ื™ืฉ ืœื”ื•ืกื™ืฃ ืžืจื›ื™ื‘ ืกื™ื›ื•ืŸ ื ื•ืกืฃ ืœืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ, ืฉืžื™ื™ืฆื’ ืืช ื”ืกื™ื›ื•ืŸ ื”ืขืกืงื™ ื•ื”ืคื™ื ื ืกื™ ื”ืžื•ื’ื‘ืจ.

ืœืคื™ ื”ืขืจื›ื•ืช ืžืงืฆื•ืขื™ื•ืช ื•ื ื™ืชื•ื— ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ืžื ื™ื‘ ื‘ื™ืฉืจืืœ, ืฉื™ืขื•ืจื™ ื”ื”ื™ื•ื•ืŸ ื”ื ื•ื›ื—ื™ื™ื ื’ื‘ื•ื”ื™ื ื™ื—ืกื™ืช, ื‘ื™ืŸ ื”ื™ืชืจ ื‘ืฉืœ ืžืจื•ื•ื—ื™ ืกื™ื›ื•ืŸ ื’ื“ื•ืœื™ื ื™ื•ืชืจ ื”ื ื•ื‘ืขื™ื ืžืžืฆื‘ื™ื ื›ืžื• ื”ืคืจื•ื˜ืงืฉืŸ6. ืœืžืจื•ืช ืฉืื™ืŸ ื ืชื•ืŸ ืžื“ื•ื™ืง ืžืคื•ืจืฉ ืœืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ืกืคืฆื™ืคื™ ืฉื™ืฉ ืœื”ื•ืกื™ืฃ ืœื ื›ืกื™ ืชืขืกื•ืงื” ื‘ืžืงื•ืžื•ืช ืขื ืคืจื•ื˜ืงืฉืŸ, ื ื™ืชืŸ ืœื”ื ื™ื— ื›ื™ ื™ืฉ ืœื”ื•ืกื™ืฃ ืคืจืžื™ื™ืช ืกื™ื›ื•ืŸ ืžืฉืžืขื•ืชื™ืช, ืฉื™ื›ื•ืœื” ืœื”ื™ื•ืช ื‘ื˜ื•ื•ื— ืฉืœ ืื—ื•ื–ื™ื ื‘ื•ื“ื“ื™ื ืžืขืœ ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ืกื˜ื ื“ืจื˜ื™.

ื”ืกื™ื‘ื” ืœื›ืš ื”ื™ื ืฉื”ืคืจื•ื˜ืงืฉืŸ ืžื™ื™ืงืจ ืืช ืขืœื•ื™ื•ืช ื”ืชืคืขื•ืœ ืฉืœ ื”ืขืกืง, ืžืขืœื” ืืช ื”ืกื™ื›ื•ืŸ ืœืกื’ื™ืจืช ืขืกืงื™ื ืื• ืคื’ื™ืขื” ื‘ืคืขื™ืœื•ืชื, ื•ื›ืคื•ืขืœ ื™ื•ืฆื ืžื•ืจื™ื“ ืืช ื”ืขืจืš ื”ื›ืœื›ืœื™ ืฉืœ ื”ื ื›ืก. ื‘ื ื•ืกืฃ, ื”ืขืœื•ื™ื•ืช ื”ื ื•ืกืคื•ืช ื•ื”ืื™ื•ืžื™ื ื’ื•ืจืžื™ื ืœื™ืจื™ื“ื” ื‘ื‘ื™ืงื•ืฉื™ื ืื• ืœื ื˜ื™ืฉื” ืฉืœ ืขืกืงื™ื, ืžื” ืฉืžืขืœื” ืืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ื“ืจื•ืฉ ืขืœ ื™ื“ื™ ื”ืžืฉืงื™ืขื™ื ื›ื“ื™ ืœืคืฆื•ืช ืขืœ ื”ืกื™ื›ื•ืŸ.


  • ื‘ืžืงื•ืžื•ืช ืขื ืชื•ืคืขืช ืคืจื•ื˜ืงืฉืŸ, ื™ืฉ ืœื”ื•ืกื™ืฃ ืคืจืžื™ื™ืช ืกื™ื›ื•ืŸ ืœืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ, ื›ื›ืœ ื”ื ืจืื” ื‘ื˜ื•ื•ื— ืฉืœ 1%-3% ืœืคื—ื•ืช, ื‘ื”ืชืื ืœื—ื•ืžืจืช ื”ืชื•ืคืขื” ื•ื”ืฉืคืขืชื” ืขืœ ื”ืคืขื™ืœื•ืช ื”ืขืกืงื™ืช.
  • ื”ื•ืกืคืช ืคืจืžื™ื™ืช ืกื™ื›ื•ืŸ ื–ื• ืžืฉืงืคืช ืืช ื”ืกื™ื›ื•ืŸ ื”ืžื•ื’ื‘ืจ ื•ื”ืขืœื•ื™ื•ืช ื”ื ื•ืกืคื•ืช ืฉื ื›ืคื™ื ืขืœ ื‘ืขืœื™ ื”ื ื›ืกื™ื ื•ื”ืขืกืงื™ื ื‘ืื–ื•ืจ.

ื”ืขืจื”: ื‘ืฉืœ ื”ื™ืขื“ืจ ื ืชื•ื ื™ื ื›ืžื•ืชื™ื™ื ืžื“ื•ื™ืงื™ื ื‘ื ื•ื’ืข ืœื”ื™ื•ื•ืŸ ืกืคืฆื™ืคื™ ืœื ื›ืกื™ื ื‘ืžืงื•ืžื•ืช ืขื ืคืจื•ื˜ืงืฉืŸ, ื”ื”ืขืจื›ื” ืžื‘ื•ืกืกืช ืขืœ ื ื™ืชื•ื— ืžืงืฆื•ืขื™ ืฉืœ ืžืฆื‘ ื”ืฉื•ืง ื•ืคืจืžื™ื•ืช ืกื™ื›ื•ืŸ ืžืงื•ื‘ืœื•ืช ื‘ื ื“ืœ"ืŸ ืžื ื™ื‘ ื‘ืžืฆื‘ื™ ืกื™ื›ื•ืŸ ื’ื‘ื•ื”ื™ื.


ืชื•ืคืขืช ื”ืคืจื•ื˜ืงืฉืŸ ื’ื•ืจืžืช ืœืขืœื™ื™ื” ื‘ืกื™ื›ื•ืŸ ื”ืชืคืขื•ืœื™ ื•ื”ืคื™ื ื ืกื™ ืฉืœ ืขืกืงื™ื ื”ืคื•ืขืœื™ื ื‘ืื–ื•ืจื™ื ืžื•ืฉืคืขื™ื, ืžื” ืฉืžื•ื‘ื™ืœ ืœืขืœื™ื™ื” ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ (ืชืฉื•ืืช ื”ื”ื•ืŸ) ืฉื ื“ืจืฉ ืขืœ ื™ื“ื™ ืžืฉืงื™ืขื™ื ื‘ื ื›ืกื™ ืชืขืกื•ืงื” ื‘ืื•ืชื ืื–ื•ืจื™ื. ื”ืขืœืืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื ื•ื‘ืขืช ืžื”ืกื™ื›ื•ืŸ ื”ื’ื‘ื•ื” ื™ื•ืชืจ ืœืื™-ืชืฉืœื•ื, ืœืื™ื•ืžื™ื ื•ืœืคื’ื™ืขื” ื‘ืคืขื™ืœื•ืช ื”ืขืกืงื™ืช, ื•ื›ืŸ ืžื”ื™ืจื™ื“ื” ื‘ื“ืžื™ ื”ืฉื›ื™ืจื•ืช ืฉื ื™ืชืŸ ืœื’ื‘ื•ืช ื‘ืฉืœ ื”ื™ืžื ืขื•ืช ืื• ืกื’ื™ืจืช ืขืกืงื™ื. ื›ืชื•ืฆืื” ืžื”ืขืœืืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื•ื™ืจื™ื“ืช ื“ืžื™ ื”ืฉื›ื™ืจื•ืช, ืฉื•ื•ื™ ื”ื ื›ืกื™ื ื ืคื’ืข ืžืฉืžืขื•ืชื™ืช, ืฉื›ืŸ ืฉื•ื•ื™ ื”ื ื›ืก ืžื—ื•ืฉื‘ ื›ื”ื™ื•ื•ืŸ ืชื–ืจื™ืžื™ ื”ืฉื›ื™ืจื•ืช ื”ืขืชื™ื“ื™ื™ื. ืขืœื™ื™ื” ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ืžืคื—ื™ืชื” ืืช ืฉื•ื•ื™ ื”ื ื›ืก, ื•ื”ื™ืจื™ื“ื” ื‘ื“ืžื™ ื”ืฉื›ื™ืจื•ืช ืžื—ืžื™ืจื” ืืช ื”ืคื’ื™ืขื” ื‘ืฉื•ื•ื™. ืœืกื™ื›ื•ื, ื”ืคืจื•ื˜ืงืฉืŸ ืžื•ื‘ื™ืœ ืœื™ืจื™ื“ื” ื‘ืฉื•ื•ื™ ื ื›ืกื™ ื”ืชืขืกื•ืงื” ื‘ืืžืฆืขื•ืช ืฉื™ืœื•ื‘ ืฉืœ ืขืœื™ื™ืช ืกื™ื›ื•ืŸ (ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ื’ื‘ื•ื” ื™ื•ืชืจ) ื•ื™ืจื™ื“ื” ื‘ืชื–ืจื™ืžื™ ื”ืฉื›ื™ืจื•ืช, ืžื” ืฉืžืงืฉื” ืขืœ ื”ืžืฉืงื™ืขื™ื ื•ืžืคื—ื™ืช ืืช ืขืจืš ื”ื ื›ืกื™ื ื‘ืื–ื•ืจื™ ืคืขื™ืœื•ืช ื”ืชื•ืคืขื”.

ื”ืฉืคืขืช ื”ืคืจื•ื˜ืงืฉืŸ ืขืœ ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื‘ื ื›ืกื™ ืชืขืกื•ืงื”

ืขืœื™ื™ื” ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ (ืชืฉื•ืืช ื”ื”ื•ืŸ) ื‘ื ื›ืกื™ ืชืขืกื•ืงื” ื‘ืื–ื•ืจื™ื ืžื•ืฉืคืขื™ ืคืจื•ื˜ืงืฉืŸ ื ื•ื‘ืขืช ืžืกื™ื›ื•ืŸ ืชืคืขื•ืœื™ ืžื•ื’ื‘ืจ ื•ื™ืจื™ื“ื” ื‘ื‘ื™ืงื•ืฉ ืœื ื›ืกื™ื, ื”ืžืฉืคื™ืขื™ื ืขืœ ืชื–ืจื™ืžื™ ื”ืฉื›ื™ืจื•ืช ื”ืขืชื™ื“ื™ื™ื.

ื’ื•ืจืžื™ื ืœืขืœื™ื™ื” ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ:

  1. ืกื™ื›ื•ืŸ ืžื•ื’ื‘ืจ ืœืชื–ืจื™ื ื”ืฉื›ื™ืจื•ืช โ€“ ืขืกืงื™ื ื”ื—ืฉื•ืคื™ื ืœืคืจื•ื˜ืงืฉืŸ ืขืœื•ืœื™ื ืœืกื’ื•ืจ ืื• ืœื”ืคื—ื™ืช ืคืขื™ืœื•ืช, ืžื” ืฉืคื•ื’ืข ื‘ื™ืฆื™ื‘ื•ืช ื“ืžื™ ื”ืฉื›ื™ืจื•ืช37.
  2. ืขืœื•ื™ื•ืช ืชืคืขื•ืœ ื’ื‘ื•ื”ื•ืช โ€“ ืชืฉืœื•ืžื™ ื“ืžื™ ื—ืกื•ืช ืžื’ื•ืœืžื™ื ื‘ืขืœื•ื™ื•ืช ื”ืขืกืง, ืžืงื˜ื™ื ื™ื ืืช ืจื•ื•ื—ื™ื•ืชื• ื•ืžืขืœื™ื ืืช ื”ืกื‘ื™ืจื•ืช ืœืื™-ืชืฉืœื•ื ืฉื›ื™ืจื•ืช67.
  3. ื™ืจื™ื“ืช ืขืจืš ื”ื ื›ืก โ€“ ืžืฉืงื™ืขื™ื ื“ื•ืจืฉื™ื ืชืฉื•ืื” ื’ื‘ื•ื”ื” ื™ื•ืชืจ ืœืคื™ืฆื•ื™ ืขืœ ื”ืกื™ื›ื•ืŸ, ืžื” ืฉืžื’ื“ื™ืœ ืืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ. ืœื“ื•ื’ืžื”, ืื ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ืกื˜ื ื“ืจื˜ื™ ืœื ื›ืกื™ ืชืขืฉื™ื™ื” ื”ื•ื 6.9%, ื‘ืื–ื•ืจื™ื ืขื ืคืจื•ื˜ืงืฉืŸ ื”ื•ื ืขืฉื•ื™ ืœื˜ืคืก ืœ-8%-9% ื•ื™ื•ืชืจ35.

ื”ืฉืœื›ื” ืขืœ ืฉื•ื•ื™ ื”ื ื›ืก:

  • ืขืœื™ื™ื” ืฉืœ 1% ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ืžืคื—ื™ืชื” ืืช ืฉื•ื•ื™ ื”ื ื›ืก ื‘ื›-10%-15%, ื‘ื”ื ื—ื” ืฉื“ืžื™ ื”ืฉื›ื™ืจื•ืช ืงื‘ื•ืขื™ื4.
  • ื‘ืฉื™ืœื•ื‘ ืขื ื™ืจื™ื“ื” ื‘ื“ืžื™ ื”ืฉื›ื™ืจื•ืช (ืขืงื‘ ืกื’ื™ืจืช ืขืกืงื™ื ืื• ืžื™ืงื•ื— ืขืœ ืžื—ื™ืจื™ื), ื”ืคื’ื™ืขื” ื‘ืฉื•ื•ื™ ืžื—ืžื™ืจื” ืžืฉืžืขื•ืชื™ืช.

ื ืชื•ื ื™ื ืžืขืฉื™ื™ื:

  • ื‘ื ื›ืกื™ ืชืขืฉื™ื™ื” ื•ืœื•ื’ื™ืกื˜ื™ืงื”, ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ืžืžื•ืฆืข ื‘ื™ืฉืจืืœ ืขืžื“ ืขืœ 6.9% ื‘-20193, ืืš ื‘ืื–ื•ืจื™ื ืขื ืคืจื•ื˜ืงืฉืŸ ื”ื•ื ืขืฉื•ื™ ืœื”ื’ื™ืข ืœ-9%+ ื‘ืฉืœ ืคืจืžื™ื•ืช ืกื™ื›ื•ืŸ5.
  • ืขืกืงืื•ืช ืขื“ื›ื ื™ื•ืช (ื›ื’ื•ืŸ ืจื›ื™ืฉืช ื ื›ืกื™ื ืœื•ื’ื™ืกื˜ื™ื™ื) ื‘ื•ืฆืขื• ื‘ืชืฉื•ืื•ืช ืฉืœ 5%-5.9%, ืืš ืืœื• ืžืฉืงืคื•ืช ื ื›ืกื™ื "ืื™ื›ื•ืชื™ื™ื" ืขื ืกื™ื›ื•ืŸ ื ืžื•ืš5.

ืžืกืงื ื”: ื”ืคืจื•ื˜ืงืฉืŸ ื™ื•ืฆืจ "ืกื—ืจื•ืจ ืฉืœื™ืœื™" โ€“ ืขืœื™ื™ื” ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื•ื™ืจื™ื“ื” ื‘ืฉื›ื™ืจื•ืช ื”ื“ื™ืจื” ืžื•ื‘ื™ืœื™ื ืœืฆื ื™ื—ื” ื—ื“ื” ื‘ืฉื•ื•ื™ ื”ื ื›ืก, ื‘ืขื™ืงืจ ื‘ืื–ื•ืจื™ื ืขื ืคืขื™ืœื•ืช ืขื‘ืจื™ื™ื ื™ืช ืžืฉืžืขื•ืชื™ืช.ืจื•ืฆื™ื ืœื”ื‘ื™ืŸ ืื™ืš ืžื—ืฉื‘ื™ื ืืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ืกืคืฆื™ืคื™ ืœื ื›ืก ืžืกื•ื™ื?

ืื™ืš ืžื—ืฉื‘ื™ื ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ (ืชืฉื•ืืช ื”ื”ื•ืŸ) ืœื ื›ืก ืžื ื™ื‘?

1. ืžื”ื• ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ?

ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ื•ื ื”ืชืฉื•ืื” ืฉื”ืžืฉืงื™ืข ืžืฆืคื” ืœืงื‘ืœ ืขืœ ื”ื”ืฉืงืขื” ื‘ื ื›ืก, ื•ื”ื•ื ืžื™ื™ืฆื’ ืืช ื”ื™ื—ืก ื‘ื™ืŸ ืชื–ืจื™ืžื™ ื”ืžื–ื•ืžื ื™ื ื”ืฉื•ื˜ืคื™ื (ื›ื’ื•ืŸ ื“ืžื™ ืฉื›ื™ืจื•ืช ื ื˜ื•) ืœื‘ื™ืŸ ืฉื•ื•ื™ ื”ื ื›ืก.ื”ื ื•ืกื—ื” ื”ื‘ืกื™ืกื™ืช ื”ื™ื:ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ=ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื ืงื™ ืฉื ืชื™ืฉื•ื•ื™ ื”ื ื›ืก\text{ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ} = \frac{\text{ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื ืงื™ ืฉื ืชื™}}{\text{ืฉื•ื•ื™ ื”ื ื›ืก}}ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ=ืฉื•ื•ื™ ื”ื ื›ืกืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื ืงื™ ืฉื ืชื™ืื• ืœื—ื™ืœื•ืคื™ืŸ:ืฉื•ื•ื™ ื”ื ื›ืก=ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื ืงื™ ืฉื ืชื™ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ\text{ืฉื•ื•ื™ ื”ื ื›ืก} = \frac{\text{ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื ืงื™ ืฉื ืชื™}}{\text{ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ}}ืฉื•ื•ื™ ื”ื ื›ืก=ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื ืงื™ ืฉื ืชื™

2. ืฉืœื‘ื™ื ืœื—ื™ืฉื•ื‘ ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ

ื. ืงื‘ื™ืขืช ืชื–ืจื™ื ื”ืžื–ื•ืžื ื™ื ื”ื ืงื™ ื”ืฉื ืชื™ (NOI - Net Operating Income)

  • ืกื›ื•ื ื“ืžื™ ื”ืฉื›ื™ืจื•ืช ื”ืฉื ืชื™ื™ื ืฉื”ื ื›ืก ืžื ื™ื‘, ืœืื—ืจ ื”ืคื—ืชืช ื”ื•ืฆืื•ืช ืฉื•ื˜ืคื•ืช (ืชื—ื–ื•ืงื”, ื‘ื™ื˜ื•ื—, ืžื™ืกื™ื ื•ื›ื•').
  • ื—ืฉื•ื‘ ืœื”ืขืจื™ืš ืชื–ืจื™ืžื™ ืฉื›ื™ืจื•ืช ื ื˜ื• ืจื™ืืœื™ื™ื, ื›ื•ืœืœ ื”ืฉืคืขื•ืช ืฉืœ ืกื™ื›ื•ื ื™ื ื›ืžื• ืคืจื•ื˜ืงืฉืŸ.

ื‘. ื”ืขืจื›ืช ืกื™ื›ื•ื ื™ื ื•ืคืจืžื™ื™ืช ืกื™ื›ื•ืŸ

  • ืกื™ื›ื•ื ื™ื ืขืกืงื™ื™ื (ื›ื’ื•ืŸ ืคืจื•ื˜ืงืฉืŸ) ืžื™ื™ืงืจื™ื ืืช ื”ืกื™ื›ื•ืŸ ืฉื”ืžืฉืงื™ืข ืœื•ืงื—.
  • ื™ืฉ ืœื”ื•ืกื™ืฃ ืคืจืžื™ื™ืช ืกื™ื›ื•ืŸ ืœืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ื‘ืกื™ืกื™, ื‘ื”ืชืื ืœื—ื•ืžืจืช ื”ืกื™ื›ื•ืŸ.
  • ืœื“ื•ื’ืžื”, ืื ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ื‘ืกื™ืกื™ ื”ื•ื 6.9%, ื•ืคืจืžื™ื™ืช ื”ืกื™ื›ื•ืŸ ืขื‘ื•ืจ ืคืจื•ื˜ืงืฉืŸ ื”ื™ื 2%, ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ื›ื•ืœืœ ื™ื”ื™ื” 8.9%.

ื’. ืงื‘ื™ืขืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ื›ื•ืœืœ

ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ื›ื•ืœืœ=ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ื‘ืกื™ืกื™+ืคืจืžื™ื™ืช ืกื™ื›ื•ืŸ\text{ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ื›ื•ืœืœ} = \text{ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ื‘ืกื™ืกื™} + \text{ืคืจืžื™ื™ืช ืกื™ื›ื•ืŸ}ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ื›ื•ืœืœ=ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ื‘ืกื™ืกื™+ืคืจืžื™ื™ืช ืกื™ื›ื•ืŸ

3. ื“ื•ื’ืžื” ืžืขืฉื™ืช

ื ื ื™ื—:

  • ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื ืงื™ ืฉื ืชื™ ืžื ื›ืก ืชืขืกื•ืงื”: 1,000,000 โ‚ช
  • ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ื‘ืกื™ืกื™ ื‘ืื–ื•ืจ ืจื’ื™ืœ: 6.9%
  • ืคืจืžื™ื™ืช ืกื™ื›ื•ืŸ ืขืงื‘ ืคืจื•ื˜ืงืฉืŸ: 2%

ื—ื™ืฉื•ื‘ ืฉื•ื•ื™ ื”ื ื›ืก:ืฉื•ื•ื™ ื”ื ื›ืก=1,000,0006.9%+2%=1,000,0008.9%โ‰ˆ11,235,955โ‚ช\text{ืฉื•ื•ื™ ื”ื ื›ืก} = \frac{1,000,000}{6.9\% + 2\%} = \frac{1,000,000}{8.9\%} \approx 11,235,955 โ‚ชืฉื•ื•ื™ ื”ื ื›ืก=6.9%+2%1,000,000=8.9%1,000,000โ‰ˆ11,235,955โ‚ชืœืœื ืคืจืžื™ื™ืช ืกื™ื›ื•ืŸ:1,000,0006.9%โ‰ˆ14,492,753โ‚ช\frac{1,000,000}{6.9\%} \approx 14,492,753 โ‚ช6.9%1,000,000โ‰ˆ14,492,753โ‚ชื”ืคืจืฉ ื‘ืฉื•ื•ื™ ื”ื ื›ืก: ื›-3.25 ืžื™ืœื™ื•ืŸ โ‚ช (ื›-22% ื™ืจื™ื“ื” ื‘ืฉื•ื•ื™) ื›ืชื•ืฆืื” ืžื”ื•ืกืคืช ืคืจืžื™ื™ืช ื”ืกื™ื›ื•ืŸ.

4. ืกื™ื›ื•ื

  • ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ืžืฉืงืฃ ืืช ื”ืชืฉื•ืื” ืฉื”ืžืฉืงื™ืข ื“ื•ืจืฉ, ื•ื”ื•ื ืžื•ืฉืคืข ืžืชื–ืจื™ืžื™ ื”ืฉื›ื™ืจื•ืช ื•ืžื”ืกื™ื›ื•ื ื™ื.
  • ืคืจื•ื˜ืงืฉืŸ ืžืขืœื” ืืช ื”ืกื™ื›ื•ืŸ ื•ืœื›ืŸ ืžื™ื™ืงืจ ืืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ.
  • ืขืœื™ื™ื” ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ืžืคื—ื™ืชื” ืืช ืฉื•ื•ื™ ื”ื ื›ืก ืžืฉืžืขื•ืชื™ืช.
  • ื—ืฉื•ื‘ ืœื‘ืฆืข ื”ืขืจื›ื” ืžื“ื•ื™ืงืช ืฉืœ ืชื–ืจื™ืžื™ ื”ืžื–ื•ืžื ื™ื ื•ื”ืกื™ื›ื•ื ื™ื ื‘ืขืช ื—ื™ืฉื•ื‘ ืฉื•ื•ื™ ื ื›ืกื™ื.

ืื ืชืจืฆื”, ืื•ื›ืœ ืœืกื™ื™ืข ื’ื ื‘ื ื™ืชื•ื— ืกืคืฆื™ืคื™ ืฉืœ ื ื›ืก ืžืกื•ื™ื ืื• ื‘ื”ืขืจื›ืช ืคืจืžื™ื™ืช ื”ืกื™ื›ื•ืŸ ื‘ื”ืชืื ืœื ืชื•ื ื™ื ืจืœื•ื•ื ื˜ื™ื™ื.




Citations:

  1. https://www.valuation.co.il/%D7%94%D7%A1%D7%A4%D7%A8/%D7%A4%D7%A8%D7%A7-6-%D7%A7%D7%91%D7%99%D7%A2%D7%AA-%D7%A9%D7%99%D7%A2%D7%95%D7%A8-%D7%94%D7%94%D7%99%D7%95%D7%95%D7%9F-wacc/
  2. https://www.iasb.org.il/uploads/n/1708851869.4402.pdf
  3. https://www.gov.il/BlobFolder/dynamiccollectorresultitem/2_2019/he/11.08.20%20%20%D7%A1%D7%A7%D7%99%D7%A8%D7%AA%20%D7%A9%D7%99%D7%A2%D7%95%D7%A8%D7%99%20%D7%AA%D7%A9%D7%95%D7%90%D7%94%20%D7%91%D7%A0%D7%9B%D7%A1%D7%99%D7%9D%20%D7%9E%D7%A0%D7%99%D7%91%D7%99%D7%9D%20%20%20%20-%20%D7%9E%D7%97%D7%A6%D7%99%D7%AA%20%D7%A9%D7%A0%D7%99%D7%99%D7%94%20%D7%A9%D7%9C%20%D7%A9%D7%A0%D7%AA%202019%20%D7%9E%D7%95%D7%A0%D7%92%D7%A9.pdf
  4. https://www.ifrsconsulting.co.il/%D7%A7%D7%91%D7%99%D7%A2%D7%AA-%D7%A9%D7%99%D7%A2%D7%95%D7%A8-%D7%94%D7%94%D7%99%D7%95%D7%95%D7%9F/
  5. https://www.calcalist.co.il/markets/articles/0,7340,L-3777243,00.html
  6. https://kohelet.org.il/wp-content/uploads/2023/05/KPF0140_Protection-w_o-security_89_F.pdf
  7. https://www.ynet.co.il/economy/article/byz3udga1l
  8. https://www.linkedin.com/pulse/%D7%A2%D7%93%D7%9B%D7%95%D7%9F-%D7%A9%D7%99%D7%A2%D7%95%D7%A8%D7%99-%D7%94%D7%99%D7%95%D7%95%D7%9F-%D7%91%D7%A2%D7%99%D7%93%D7%9F-%D7%94%D7%A7%D7%93%D7%9E%D7%94-%D7%94%D7%98%D7%9B%D7%A0%D7%95%D7%9C%D7%95%D7%92%D7%99%D7%AA-%D7%97%D7%A9%D7%99%D7%91%D7%94-%D7%A2%D7%9C-%D7%94%D7%A2%D7%A8%D7%9B%D7%AA-haim-etkin-psikf
  9. https://meyda.education.gov.il/files/Mazkirut_Pedagogit/AgafPituachPedagogi/yechudiot_krimo_pardes_hana.pdf
  10. https://meyda.education.gov.il/files/Mazkirut_Pedagogit/AgafPituachPedagogi/krimohaklaipardeshana.pdf



ื’ื ื™ื‘ื•ืช, ื”ืฆืชื•ืช ื•ืคืจื•ื˜ืงืฉืŸ: "ืœืขื‘ืจื™ื™ื ื™ื ืคื” ืื™ืŸ ืืœื•ื”ื™ื, ืœื ื• ืื™ืŸ ืœื™ืœื•ืช"


ืžืฉื‘ืจ ืงื™ื•ืžื™ ื‘ืฆืคื•ืŸ: ื’ื ื™ื‘ื•ืช, ื”ืฆืชื•ืช ื•ืžืขืฉื™ ื•ื ื“ืœื™ื–ื - ืดื™ืฉืจืืœ ืงื•ืจืกืช ืžื‘ืคื ื™ืืด

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