21Jun

ืžื—ืงืจ ืขื•ืžืง ืžืงืฆื•ืขื™ ื”ืกื•ืงืจ ืืช ื”ืคืขืจื™ื ื•ื”ืกื˜ื™ื•ืช ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืงืœืืกื™ื•ืช: ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื•ื’ื™ืฉืช ื”ืขืœื•ืช. ื”ืžื—ืงืจ ื›ื•ืœืœ ืกืงื™ืจืช ืกืคืจื•ืช ืžืงืฆื•ืขื™ืช, ืคืกืงื™ ื“ื™ืŸ ืืžื™ืชื™ื™ื ืžื™ืฉืจืืœ ื•ื”ืขื•ืœื, ืกื˜ื ื“ืจื˜ื™ื ื‘ื™ื ืœืื•ืžื™ื™ื (IVS, USPAP), ื ื™ืชื•ื— ืกื˜ื˜ื™ืกื˜ื™ ืฉืœ ืฉื•ืžื•ืช, ื”ืžืœืฆื•ืช ืœื’ื‘ื•ืœื•ืช ืกื˜ื™ื™ื” ืกื‘ื™ืจื”, ื•ื”ืฉืœื›ื•ืช ืืชื™ื•ืช, ืžืฉืคื˜ื™ื•ืช ื•ืžืงืฆื•ืขื™ื•ืช.

Per ืกื˜ื™ื•ืช ื•ื”ืคืจืฉื™ื ื‘ืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื•ื’ื™ืฉืช ื”ืขืœื•ืช โ€“ ื•ื”ืฉืœื›ื•ืชื™ื”ื ืขืœ ืืžื™ื ื•ืช ื•ืชืงืคื•ืช ื”ืฉื•ืžื”

ืžื‘ื•ื

ืฉืžืื•ืช ืžืงืจืงืขื™ืŸ ืžื”ื•ื•ื” ืชื—ื•ื ืžืงืฆื•ืขื™ ื”ืžืฉืœื‘ ื™ื“ืข ืžืชื—ื•ืžื™ ื”ื ื“ืœ"ืŸ, ื”ื›ืœื›ืœื”, ื”ืžืฉืคื˜ ื•ื”ืชื›ื ื•ืŸ. ื‘ื‘ืกื™ืก ืขื‘ื•ื“ืช ื”ืฉืžืื™ ืขื•ืžื“ื•ืช ืฉืœื•ืฉ ื’ื™ืฉื•ืช ืฉื•ืžื” ืงืœืืกื™ื•ืช: ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ื’ื™ืฉื” ื”ื›ืœื›ืœื™ืช) ื•ื’ื™ืฉืช ื”ืขืœื•ืช. ื›ืœ ืื—ืช ืžื”ื’ื™ืฉื•ืช ืžื‘ื•ืกืกืช ืขืœ ืขืงืจื•ื ื•ืช ืฉื•ื ื™ื ื•ืžืฉืชืžืฉืช ื‘ื ืชื•ื ื™ื ืฉื•ื ื™ื ืœื”ืขืจื›ืช ืฉื•ื•ื™ ื”ื ื›ืก12. ืžื—ืงืจ ื–ื” ื‘ื•ื—ืŸ ืืช ื”ืคืขืจื™ื ื”ืžืชืงื™ื™ืžื™ื ื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ืฉื•ืžื” ื”ืžืชืงื‘ืœื•ืช ืžืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช, ื•ืืช ื”ืฉืœื›ื•ืชื™ื”ื ืขืœ ืืžื™ื ื•ืช ื•ืชืงืคื•ืช ื”ืฉื•ืžื”3.ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ืžืขื•ืจืจื™ื ืฉืืœื•ืช ืžื”ื•ืชื™ื•ืช ื‘ื ื•ื’ืข ืœืืžื™ื ื•ืช ื”ืขืจื›ื•ืช ื”ืฉื•ื•ื™ ื•ืœืžื™ื“ืช ื”ื“ื™ื•ืง ืฉื ื™ืชืŸ ืœืฆืคื•ืช ืžื”ืŸ4. ื‘ืขื•ื“ ืฉื‘ืขื•ืœื ืื™ื“ื™ืืœื™ ื”ื™ื™ื ื• ืžืฆืคื™ื ืฉืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื™ื•ื‘ื™ืœื• ืœืชื•ืฆืื•ืช ื“ื•ืžื•ืช, ื”ืžืฆื™ืื•ืช ืžืจืื” ื›ื™ ืœืขืชื™ื ืงืจื•ื‘ื•ืช ืงื™ื™ืžื™ื ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ื ื™ื”ืŸ5. ืžื—ืงืจ ื–ื” ืžื‘ืงืฉ ืœื‘ื—ื•ืŸ ืืช ื”ืกื™ื‘ื•ืช ืœืคืขืจื™ื ืืœื”, ืœื”ื’ื“ื™ืจ ืžื”ื™ ืกื˜ื™ื™ื” ืกื‘ื™ืจื” ื•ืžื”ื™ ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช, ื•ืœื”ืฆื™ืข ืงืจื™ื˜ืจื™ื•ื ื™ื ืžืงืฆื•ืขื™ื™ื ืœื”ืชืžื•ื“ื“ื•ืช ืขื ืคืขืจื™ื ืืœื” ื‘ืขื‘ื•ื“ืช ื”ืฉืžืื™67.

ืจืงืข ืชื™ืื•ืจื˜ื™: ืฉืœื•ืฉ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืงืœืืกื™ื•ืช

ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”

ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžื‘ื•ืกืกืช ืขืœ ื ื™ืชื•ื— ืขืกืงืื•ืช ืฉืœ ื ื›ืกื™ื ื“ื•ืžื™ื ื‘ืกื‘ื™ื‘ืช ื”ื ื›ืก ื”ืžื•ืขืจืš8. ื–ื•ื”ื™ ื’ื™ืฉืช ื”ืฉื•ืžื” ื”ื—ืฉื•ื‘ื” ื‘ื™ื•ืชืจ, ื•ื”ื™ื ืžื•ืขื“ืคืช ื‘ื›ืœ ืžืงืจื” ื‘ื• ื ื™ืชืŸ ืœื™ื™ืฉืžื”9. ื”ื’ื™ืฉื” ืžืชื‘ืกืกืช ืขืœ ืขืงืจื•ืŸ ื”ืชื—ืœื™ืคื™ื•ืช, ืœืคื™ื• ืงื•ื ื” ืกื‘ื™ืจ ืœื ื™ืฉืœื ืขื‘ื•ืจ ื ื›ืก ื™ื•ืชืจ ืžืžื—ื™ืจื• ืฉืœ ื ื›ืก ื—ืœื•ืคื™ ื‘ืขืœ ืชื›ื•ื ื•ืช ื“ื•ืžื•ืช12.ื”ืชื”ืœื™ืš ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื›ื•ืœืœ ืื™ืกื•ืฃ ืžื™ื“ืข ืขืœ ื”ื ื›ืก ื”ืžื•ืขืจืš, ื‘ื—ื™ืจืช ื ื›ืกื™ ื”ืฉื•ื•ืื” ืžืชืื™ืžื™ื, ื ื™ืชื•ื— ื”ื ื›ืกื™ื ืฉื ื‘ื—ืจื•, ื”ืฉื•ื•ืื” ื‘ื™ื ื™ื”ื ืชื•ืš ื”ืชื™ื™ื—ืกื•ืช ืœืžืืคื™ื™ื ื™ื ื”ืคื™ื–ื™ื™ื, ื”ืžื™ืงื•ื, ื”ื’ื•ื“ืœ ื•ื”ืžืฆื‘ ื”ื›ืœื›ืœื™, ื•ืงื‘ืœืช ื”ืขืจื›ื” ืžืงืฆื•ืขื™ืช8. ื’ื™ืฉื” ื–ื• ื ืคื•ืฆื” ื‘ืžื™ื•ื—ื“ ื‘ืฉื•ืง ื”ืžื’ื•ืจื™ื ื•ื‘ืขืœืช ืชื•ืงืฃ ื’ื‘ื•ื” ื™ื•ืชืจ ื‘ืžืจื›ื™ื‘ ื”ืฉื•ืžื”, ื‘ืฉื•ื ื” ืžื ื›ืกื™ื ืžืกื—ืจื™ื™ื89.

ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ื’ื™ืฉื” ื”ื›ืœื›ืœื™ืช)

ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ื”ื”ื›ื ืกื•ืช ืžื‘ื•ืกืกืช ืขืœ ื”ื™ื•ื•ืŸ ืชื–ืจื™ื ื”ื”ื›ื ืกื•ืช ืฉืžืคื™ืง ื”ื ื›ืก ืžื“ืžื™ ืฉื›ื™ืจื•ืช, ืœืคื™ ืฉื™ืขื•ืจ ืชืฉื•ืื” ื”ืžืงื•ื‘ืœ ื‘ื ื›ืกื™ื ื“ื•ืžื™ื ื‘ืฉื•ืง9. ื’ื™ืฉื” ื–ื• ืžืงื•ื‘ืœืช ื‘ืขื™ืงืจ ื‘ื ื›ืกื™ื ืžื ื™ื‘ื™ื ื›ื’ื•ืŸ ื‘ื ื™ื™ื ื™ ืžืฉืจื“ื™ื910.ื”ืชื”ืœื™ืš ื‘ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ื”ื”ื›ื ืกื•ืช ื›ื•ืœืœ ืื™ืกื•ืฃ ืžื™ื“ืข ืขืœ ื”ื ื›ืก ื•ืขืœ ื”ื–ืจืžื™ื ื”ื›ืกืคื™ื™ื ื”ืงืฉื•ืจื™ื ืืœื™ื•, ื ื™ืชื•ื— ื”ื–ืจืžื™ื ื”ื›ืกืคื™ื™ื, ื”ืขืจื›ืช ืชืงื•ืคืช ื”ืฉื›ื™ืจื•ืช ื•ืงื‘ืœืช ืขืจืš ื ื•ื›ื—ื™10. ืชืคืงื™ื“ื• ืฉืœ ืฉืžืื™ ืžืงืจืงืขื™ืŸ ื‘ืงื‘ื™ืขืช ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ื”ื•ื ืคืงื˜ื•ืจ ืžืฉืžืขื•ืชื™ ื‘ืขืจืš ื”ื ื•ื›ื—ื™ ืฉื™ืชืงื‘ืœ ืœื ื›ืก1011.

ื’ื™ืฉืช ื”ืขืœื•ืช

ื’ื™ืฉืช ื”ืขืœื•ืช ืžืชื‘ืกืกืช ืขืœ ืกื›ื™ืžื” ืฉืœ ื›ืœ ืžืจื›ื™ื‘ื™ ื”ืฉื•ื•ื™ ืฉืœ ื”ื ื›ืก: ืฉื•ื•ื™ ื”ืงืจืงืข ื•ืฉื•ื•ื™ ืžื•ืคื—ืช ืฉืœ ื”ืžื‘ื ื”9. ื‘ื”ืขืจื›ืช ื”ืคื—ืช ื™ืฉ ืœื”ืชื™ื™ื—ืก ืœื ืจืง ืœืคื—ืช ืคื™ื–ื™, ืืœื ื’ื ืœืคื—ืช ื›ืœื›ืœื™ ืื• ืคื—ืช ืคื•ื ืงืฆื™ื•ื ืœื™ ื”ื ื•ื‘ืข ืžืื™ ื”ืชืืžืชื• ืฉืœ ื”ืžื‘ื ื” ืœืกื‘ื™ื‘ื” ืื• ืœืกื˜ื ื“ืจื˜ื™ื ืžืงื•ื‘ืœื™ื ื‘ื‘ื ื™ื™ื” ื›ื™ื•ื912.ื’ื™ืฉืช ื”ืขืœื•ืช ื”ื™ื ืฉื™ื˜ื” ืœืฉื•ืžืช ืฉื•ื•ื™ ื–ื›ื•ื™ื•ืช ื‘ืžืงืจืงืขื™ืŸ, ืฉืžื‘ื•ืกืกืช ืขืœ ื ื™ืชื•ื— ืžืจื›ื™ื‘ื™ ืขืœื•ืช ื”ื”ืงืžื” ืฉืœ ื”ื ื›ืก ื‘ื ื™ื›ื•ื™ ืคื—ืช ืฉื ืฆื‘ืจ ื‘ื•12. ื”ื’ื™ืฉื” ืžืฉืžืฉืช ื”ืŸ ืœืฉื•ืžืช ื ื›ืกื™ื ื‘ื ื•ื™ื™ื, ื”ืŸ ืœืขืจื™ื›ืช ื‘ื“ื™ืงื” ืขืกืงื™ืช ื•/ืื• ื“ื•"ื— ืืคืก ื•ื”ืŸ ืœืฉื•ืžืช ืงืจืงืข12.

ื”ื’ื•ืจืžื™ื ืœืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ื’ื•ืจืžื™ื ืžืชื•ื“ื•ืœื•ื’ื™ื™ื

ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื ื•ื‘ืขื™ื ื‘ืจืืฉ ื•ื‘ืจืืฉื•ื ื” ืžื”ื”ื‘ื“ืœื™ื ื”ืžืชื•ื“ื•ืœื•ื’ื™ื™ื ื‘ื™ื ื™ื”ืŸ3. ื›ืœ ื’ื™ืฉื” ืžืชื‘ืกืกืช ืขืœ ืขืงืจื•ื ื•ืช ืฉื•ื ื™ื ื•ืžืฉืชืžืฉืช ื‘ื ืชื•ื ื™ื ืฉื•ื ื™ื ืœื”ืขืจื›ืช ืฉื•ื•ื™ ื”ื ื›ืก12. ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžืชื‘ืกืกืช ืขืœ ืขืกืงืื•ืช ื‘ืคื•ืขืœ, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืขืœ ืชื–ืจื™ืžื™ ืžื–ื•ืžื ื™ื ืขืชื™ื“ื™ื™ื, ื•ื’ื™ืฉืช ื”ืขืœื•ืช ืขืœ ืขืœื•ื™ื•ืช ื”ืงืžื” ื•ืคื—ืช9.ื”ื‘ื“ืœื™ื ืืœื” ื™ื›ื•ืœื™ื ืœื”ื•ื‘ื™ืœ ืœืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ืชื•ืฆืื•ืช, ื‘ืžื™ื•ื—ื“ ื›ืืฉืจ ื”ืฉื•ืง ืื™ื ื• ืžืฉื•ื›ืœืœ ืื• ื›ืืฉืจ ืงื™ื™ืžื™ื ื’ื•ืจืžื™ื ื™ื™ื—ื•ื“ื™ื™ื ื”ืžืฉืคื™ืขื™ื ืขืœ ื”ื ื›ืก ื”ืžื•ืขืจืš57. ืœืžืฉืœ, ื‘ืฉื•ืง ืขื ืžืขื˜ ืขืกืงืื•ืช ื”ืฉื•ื•ืื”, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืขืœื•ืœื” ืœื”ื™ื•ืช ืคื—ื•ืช ืžื“ื•ื™ืงืช, ื‘ืขื•ื“ ืฉื‘ื ื›ืก ืขื ืชื–ืจื™ื ื”ื›ื ืกื•ืช ืœื ื™ืฆื™ื‘, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืขืœื•ืœื” ืœื”ื•ื‘ื™ืœ ืœืชื•ืฆืื•ืช ืžื•ื˜ื•ืช35.

ื’ื•ืจืžื™ื ื”ืงืฉื•ืจื™ื ืœื ื›ืก ื•ืœืฉื•ืง

ืกื•ื’ ื”ื ื›ืก ื•ื”ืฉื•ืง ื‘ื• ื”ื•ื ื ืžืฆื ืžืฉืคื™ืขื™ื ื’ื ื”ื ืขืœ ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”37. ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื, ื›ื’ื•ืŸ ืžื‘ื ื™ ืฆื™ื‘ื•ืจ ืื• ื ื›ืกื™ ื™ื•ืงืจื”, ืขืฉื•ื™ื™ื ืœื”ืฆื™ื’ ืคืขืจื™ื ื’ื“ื•ืœื™ื ื™ื•ืชืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื‘ืฉืœ ื”ืงื•ืฉื™ ืœืžืฆื•ื ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ืžืชืื™ืžื•ืช ืื• ื‘ืฉืœ ื”ืงื•ืฉื™ ืœื”ืขืจื™ืš ืืช ืชื–ืจื™ืžื™ ื”ืžื–ื•ืžื ื™ื ื”ืขืชื™ื“ื™ื™ื713.ื‘ื ื•ืกืฃ, ืชื ืื™ ื”ืฉื•ืง ืžืฉืคื™ืขื™ื ืขืœ ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช5. ื‘ืฉื•ืง ืขื•ืœื”, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืขืฉื•ื™ื” ืœืฉืงืฃ ืืช ื”ืชื•ืฆืื” ื”ื’ื‘ื•ื”ื” ื‘ื™ื•ืชืจ, ื‘ืขื•ื“ ืฉื‘ืฉื•ืง ื™ื•ืจื“, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืขืฉื•ื™ื” ืœืฉืงืฃ ืืช ื”ืชื•ืฆืื” ื”ื ืžื•ื›ื” ื‘ื™ื•ืชืจ14. ื–ืืช ืžืฉื•ื ืฉื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžืชื‘ืกืกืช ืขืœ ืขืกืงืื•ืช ืฉื›ื‘ืจ ื‘ื•ืฆืขื•, ื‘ืขื•ื“ ืฉื’ื™ืฉื•ืช ืื—ืจื•ืช ืžืชื‘ืกืกื•ืช ืขืœ ืชื—ื–ื™ื•ืช ืขืชื™ื“ื™ื•ืช ืื• ืขืœ ืขืœื•ื™ื•ืช ื”ื™ืกื˜ื•ืจื™ื•ืช114.

ื’ื•ืจืžื™ื ื”ืงืฉื•ืจื™ื ืœืฉืžืื™

ื’ื•ืจื ืžืฉืžืขื•ืชื™ ื ื•ืกืฃ ืœืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ื•ื ื”ืฉืžืื™ ืขืฆืžื•715. ื ื™ืกื™ื•ืŸ ื”ืฉืžืื™, ืžื™ื•ืžื ื•ืชื•, ื•ื”ื ื—ื•ืช ื”ืขื‘ื•ื“ื” ืฉืœื• ืžืฉืคื™ืขื™ื ืขืœ ื”ืชื•ืฆืื•ืช ื”ืžืชืงื‘ืœื•ืช ืžื›ืœ ื’ื™ืฉื”15. ืœืžืฉืœ, ื‘ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ, ื‘ื—ื™ืจืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ื™ื ืงืจื™ื˜ื™ืช ื•ืžื‘ื•ืกืกืช ืขืœ ืฉื™ืงื•ืœ ื“ืขืชื• ื”ืžืงืฆื•ืขื™ ืฉืœ ื”ืฉืžืื™1011.ืžื—ืงืจื™ื ืžืจืื™ื ื›ื™ ื’ื•ืจืžื™ื ื›ืžื• ื ื™ืกื™ื•ืŸ ื”ืฉืžืื™, ื”ื‘ื ืช ื”ืจืื™ื•ืช ื”ื”ืฉื•ื•ืืชื™ื•ืช, ื”ื‘ื“ืœื™ ื“ืขื•ืช ื‘ื™ืŸ ืฉืžืื™ื, ื˜ืขื•ื™ื•ืช ื‘ืกืงืจ, ื˜ืขื•ื™ื•ืช ืคืจื•ืฆื“ื•ืจืœื™ื•ืช, ื”ืฉืคืขืช ื”ืœืงื•ื—, ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ืฉื•ืžื” ืฉื•ื ื•ืช, ืขื•ืžืง ื—ืงื™ืจื” ืœื ืžืกืคื™ืง ื•ื‘ืงืจืช ืื™ื›ื•ืช ืžืฉืคื™ืขื™ื ืขืœ ื”ืคืขืจื™ื ื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ืฉื•ืžื”1516.

ื”ื’ื“ืจืช ืกื˜ื™ื™ื” ืกื‘ื™ืจื” ื•ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช

ืกื˜ื™ื™ื” ืกื‘ื™ืจื”

ืกื˜ื™ื™ื” ืกื‘ื™ืจื” ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ื™ื ืคืขืจ ืฉื ื—ืฉื‘ ืžืงื•ื‘ืœ ื•ืœื’ื™ื˜ื™ืžื™ ื‘ื”ืชื—ืฉื‘ ื‘ืžื’ื‘ืœื•ืช ื”ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ืฉืœ ื›ืœ ื’ื™ืฉื” ื•ื‘ืชื ืื™ ื”ืฉื•ืง717. ืขืœ ืคื™ ื”ืคืกื™ืงื” ื•ื”ืกื˜ื ื“ืจื˜ื™ื ื”ืžืงืฆื•ืขื™ื™ื, ืกื˜ื™ื™ื” ืฉืœ ืขื“ 10-15% ื ื—ืฉื‘ืช ื‘ื“ืจืš ื›ืœืœ ืœืกื‘ื™ืจื” ื‘ืฉื•ืžื•ืช ืžื’ื•ืจื™ื71718.ื‘ืคืกืง ื“ื™ืŸ Singer and Friedlander Ltd. v John D. Wood and Co., ื”ืฉื•ืคื˜ Watkins J. ืงื‘ืข ื›ื™ "ืฉื•ืžืช ืงืจืงืข ืขืœ ื™ื“ื™ ืื ืฉื™ ืžืงืฆื•ืข ืžื™ื•ืžื ื™ื, ืžื•ืกืžื›ื™ื ื•ื–ื”ื™ืจื™ื ื”ื™ื ืžืฉื™ืžื” ืฉืœืขืชื™ื ืจื—ื•ืงื•ืช, ืื ื‘ื›ืœืœ, ืžืืคืฉืจืช ืžืกืงื ื” ืžื“ื•ื™ืงืช... ืฉื ื™ ืื ืฉื™ื ืžื™ื•ืžื ื™ื ื•ืžื ื•ืกื™ื, ื›ืœ ืื—ื“ ืžืชืžื•ื“ื“ ืขื ืื•ืชื” ืžืฉื™ืžื”, ืขืฉื•ื™ื™ื ืœื”ื’ื™ืข ืœืžืกืงื ื•ืช ืฉื•ื ื•ืช ืžื‘ืœื™ ืฉืžื™ืฉื”ื• ื™ื”ื™ื” ืžื•ืฆื“ืง ืœื•ืžืจ ืฉืžื™ ืžื”ื ื—ืกืจ ื›ืฉื™ืจื•ืช ื•ื–ื”ื™ืจื•ืช ืกื‘ื™ืจื”, ื•ืขื•ื“ ืคื—ื•ืช ื™ื•ืฉืจื”, ื‘ืขืฉื™ื™ืช ืขื‘ื•ื“ืชื•... ืฉื•ืžื” ื”ื™ื ืืžื ื•ืช, ืœื ืžื“ืข. ื“ื™ื•ืง ืžื“ื•ื™ืง ื‘ืชื•ืฆืื” ืื™ื ื•, ืœืคื™ื›ืš, ืฆืคื•ื™ ืขืœ ื™ื“ื™ ืžื™ ืฉืžื‘ืงืฉ ืืช ื”ืฉื•ืžื”"15.

ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช

ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช ื”ื™ื ืคืขืจ ืฉื—ื•ืจื’ ืžื”ื˜ื•ื•ื— ื”ืžืงื•ื‘ืœ ื•ืžืขืœื” ื—ืฉืฉ ืœื’ื‘ื™ ืืžื™ื ื•ืช ื”ืฉื•ืžื” ืื• ืœื’ื‘ื™ ื”ืชื ื”ืœื•ืช ื”ืฉืžืื™717. ืขืœ ืคื™ ื”ืคืกื™ืงื”, ืกื˜ื™ื™ื” ืฉืœ ืžืขืœ 15% ื‘ืฉื•ืžื•ืช ืžื’ื•ืจื™ื ืจื’ื™ืœื•ืช, ืื• ืกื˜ื™ื™ื” ื’ื“ื•ืœื” ื™ื•ืชืจ ื‘ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื, ืขืฉื•ื™ื” ืœื”ื™ื—ืฉื‘ ื›ืงื™ืฆื•ื ื™ืช ื•ืœื“ืจื•ืฉ ื”ืกื‘ืจ ืื• ื”ืฆื“ืงื”1718.ื‘ืคืกืง ื“ื™ืŸ BanqueBruxelles Lamber SA v Eagle Star Insurance Company Limited and others [1995], ื‘ื™ืช ื”ืžืฉืคื˜ ืœื ืงื™ื‘ืœ ืกื˜ื™ื™ื” ื‘ื˜ื•ื•ื— ืฉืœ 39% ืขื“ 74%7. ื–ื” ืžื“ื’ื™ืฉ ืืช ื”ื—ืฉื™ื‘ื•ืช ืฉืœ ืฉืžื™ืจื” ืขืœ ืกื˜ื™ื™ื” ืกื‘ื™ืจื” ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื•ืืช ื”ืฆื•ืจืš ืœื”ืกื‘ื™ืจ ื•ืœื”ืฆื“ื™ืง ืกื˜ื™ื•ืช ื’ื“ื•ืœื•ืช717.

ื˜ื•ื•ื— ื”ืกื˜ื™ื™ื” ื”ืžืงื•ื‘ืœ ืœืคื™ ืžื—ืงืจื™ื ื•ืคืกื™ืงื”

ืžื—ืงืจื™ื ืืžืคื™ืจื™ื™ื

ืžื—ืงืจื™ื ืืžืคื™ืจื™ื™ื ืžื”ืขื•ืœื ืžืฆื™ื’ื™ื ืชืžื•ื ื” ืžื’ื•ื•ื ืช ืฉืœ ื˜ื•ื•ื—ื™ ืกื˜ื™ื™ื” ืžืงื•ื‘ืœื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”715. ืžื—ืงืจ ืฉื ืขืจืš ื‘ื–ืžื‘ื™ื” ืขืœ ื™ื“ื™ Munshifwa et al. (2016) ื”ืจืื” ื›ื™ ื”ืฉืžืื™ื ื‘ืžื“ื™ื ื” ื–ื• ืžืงื‘ืœื™ื ืกื˜ื™ื™ื” ืžืงืกื™ืžืœื™ืช ืฉืœ ยฑ10% ื‘ื™ืŸ ืขืจื›ื™ ืฉื•ืžื”7. ืžื—ืงืจ ืื—ืจ ืฉื ืขืจืš ื‘ื ื™ื’ืจื™ื” ืขืœ ื™ื“ื™ Adegoke (2016) ื–ื™ื”ื” ืืช ื”ื’ื•ืจืžื™ื ื”ืขื™ืงืจื™ื™ื ืœืกื˜ื™ื•ืช ื‘ืฉื•ืžื” ื›ืžื™ื•ืžื ื•ืช ื”ืฉืžืื™, ืฉื™ืงื•ืœ ื“ืขืชื•, ื ื™ืกื™ื•ื ื• ื•ื‘ืขื™ื•ืช ื‘ื ืชื•ื ื™ื ื”ืจืœื•ื•ื ื˜ื™ื™ื1516.ื‘ืืจื”"ื‘, ื™ื—ืก ื”ืฉื•ืžื” (valuation ratio) ืฉืœ 90% ื ื—ืฉื‘ ืœืกื˜ื™ื™ื” ืžืงื•ื‘ืœืช ื‘ื™ืŸ ื”ืขืจื›ื•ืช, ื‘ืขื•ื“ ืฉื‘ืืกื˜ื•ื ื™ื” ื™ื—ืก ื”ืฉื•ืžื” ื”ื•ื 20%7. ื‘ืื•ืกื˜ืจืœื™ื”, ืžื—ืงืจื• ืฉืœ Parker (1998) ืงื‘ืข ื›ื™ ยฑ10% ื”ื•ื ื”ืกื˜ื™ื™ื” ื”ืžืชืื™ืžื”7.

ืคืกื™ืงื” ื‘ื™ืฉืจืืœ ื•ื‘ืขื•ืœื

ื‘ื™ืฉืจืืœ, ืคืกื™ืงื•ืช ื‘ืชื™ ื”ืžืฉืคื˜ ืžืชื™ื™ื—ืกื•ืช ืœืกื˜ื™ื™ื” ืฉืœ 10-15% ื›ืกื‘ื™ืจื” ื‘ืฉื•ืžื•ืช ืžื’ื•ืจื™ื ืจื’ื™ืœื•ืช1713. ื‘ืžืงืจื” ืฉืœ ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื ืื• ื‘ืชื ืื™ ืฉื•ืง ืžื™ื•ื—ื“ื™ื, ื‘ืชื™ ื”ืžืฉืคื˜ ืขืฉื•ื™ื™ื ืœืงื‘ืœ ืกื˜ื™ื™ื” ื’ื“ื•ืœื” ื™ื•ืชืจ, ืืš ื“ื•ืจืฉื™ื ื”ืกื‘ืจ ื•ื”ืฆื“ืงื” ืœื›ืš1719.ื‘ืคืกืง ื“ื™ืŸ ืžื”ืขืช ื”ืื—ืจื•ื ื” ื‘ื‘ืจื™ื˜ื ื™ื”, Bratt v Jones, ื‘ื™ืช ื”ืžืฉืคื˜ ื“ื—ื” ืชื‘ื™ืขืช ืจืฉืœื ื•ืช ื ื’ื“ ืฉืžืื™, ืœืžืจื•ืช ืฉื”ืฉืžืื™ ื”ืขืจื™ืš ืืช ื”ื ื›ืก ื‘-ยฃ4.075 ืžื™ืœื™ื•ืŸ, ื‘ืขื•ื“ ืฉื”ืฉื•ืคื˜ ืงื‘ืข ื›ื™ ื”ืขืจืš ื”"ื ื›ื•ืŸ" ื”ื™ื” ยฃ4.747 ืžื™ืœื™ื•ืŸ18. ื‘ื™ืช ื”ืžืฉืคื˜ ืงื‘ืข ื›ื™ ื”ืขืจื›ืช ื”ืฉืžืื™ ืขื“ื™ื™ืŸ ื ืคืœื” ื‘ืชื•ืš ื˜ื•ื•ื— ื”ืฉื’ื™ืื” ื”ืžื•ืชืจ ืฉืœ 10-15% ืœืฉื•ืžื” ืœื ืจืฉืœื ื™ืช18.

ืกื˜ื ื“ืจื˜ื™ื ืžืงืฆื•ืขื™ื™ื ื•ืจื’ื•ืœื˜ื•ืจื™ื™ื

ืกื˜ื ื“ืจื˜ื™ื ืžืงืฆื•ืขื™ื™ื ื•ืจื’ื•ืœื˜ื•ืจื™ื™ื ืžืกืคืงื™ื ื”ื ื—ื™ื•ืช ืœื’ื‘ื™ ื˜ื•ื•ื—ื™ ืกื˜ื™ื™ื” ืžืงื•ื‘ืœื™ื ื•ืื•ืคืŸ ื”ื˜ื™ืคื•ืœ ื‘ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”2021. ืชืงื ื™ ื”ืฉืžืื•ืช ื”ื‘ื™ื ืœืื•ืžื™ื™ื (IVS) ืžืขื•ื“ื“ื™ื ืืช ื”ืฉืžืื™ื ืœืฉืงื•ืœ ืžืกืคืจ ืฉื™ื˜ื•ืช ืชื—ืช ื›ืœ ื’ื™ืฉื” ื•ืœื‘ื—ื•ืจ ืืช ื”ื›ืœื™ื ืฉืขื•ื‘ื“ื™ื ื”ื›ื™ ื˜ื•ื‘ ื‘ืžืฆื‘ ื”ืกืคืฆื™ืคื™ ืฉืœื”ื2223.ื”-IVS ืžื“ื’ื™ืฉ ื›ื™ ื™ืฉ ืœื ืชื— ื•ืœื”ืชืื™ื ืืช ื”ืขืจื›ื™ื ื”ืฉื•ื ื™ื ืฉื”ืชืงื‘ืœื• ื›ืืฉืจ ืžืฉืชืžืฉื™ื ื‘ืžืกืคืจ ื’ื™ืฉื•ืช ื•ืฉื™ื˜ื•ืช ื›ื“ื™ ืœื”ื’ื™ืข ืœืžืกืงื ื” ืื—ืช, ื•ื™ืฉ ืœืชืืจ ื‘ื“ื•ื— ื”ืฉืžืื•ืช ืืช ื”ื ื™ืชื•ื— ื•ื”ื”ืชืืžื” ื”ื–ื•23. ื–ื” ืžื“ื’ื™ืฉ ืืช ื”ื—ืฉื™ื‘ื•ืช ืฉืœ ืฉืงื™ืคื•ืช ื•ื“ื™ื•ื•ื— ืžืœื ืขืœ ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื•ืขืœ ื”ืื•ืคืŸ ื‘ื• ื”ืฉืžืื™ ื”ื’ื™ืข ืœืžืกืงื ื” ื”ืกื•ืคื™ืช2023.

ื”ืฉืœื›ื•ืช ื”ืคืขืจื™ื ืขืœ ืืžื™ื ื•ืช ื•ืชืงืคื•ืช ื”ืฉื•ืžื”

ื”ืฉืคืขื” ืขืœ ืืžื•ืŸ ื”ืฆื™ื‘ื•ืจ

ืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ืขืœื•ืœื™ื ืœืคื’ื•ืข ื‘ืืžื•ืŸ ื”ืฆื™ื‘ื•ืจ ื‘ืžืงืฆื•ืข ื”ืฉืžืื•ืช ื•ื‘ืืžื™ื ื•ืช ื”ืขืจื›ื•ืช ื”ืฉื•ื•ื™313. ื›ืืฉืจ ืฉื ื™ ืฉืžืื™ื ืžื’ื™ืขื™ื ืœืชื•ืฆืื•ืช ืฉื•ื ื•ืช ืžืฉืžืขื•ืชื™ืช ืขื‘ื•ืจ ืื•ืชื• ื ื›ืก, ื”ื“ื‘ืจ ืžืขืœื” ืฉืืœื•ืช ืœื’ื‘ื™ ื”ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ื•ื”ืžืงืฆื•ืขื™ื•ืช ืฉืœ ื”ืชื”ืœื™ืš1319.ื‘ืžืงืจื” ืฉืชื•ืืจ ื‘ืขื™ืชื•ืŸ "ื’ืœื•ื‘ืก", ืฉื ื™ ืฉืžืื™ื ืžื›ืจื™ืขื™ื ืฉื•ื ื™ื ื”ืขืจื™ื›ื• ืืช ืื•ืชื” ืงืจืงืข ื‘ื—ื“ืจื” ื•ื”ื’ื™ืขื• ืœืชื•ืฆืื•ืช ืฉื•ื ื•ืช ืžืฉืžืขื•ืชื™ืช, ืžื” ืฉื”ื•ื‘ื™ืœ ืœืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ื”ื™ื˜ืœ ื”ื”ืฉื‘ื—ื”19. ืžืงืจื™ื ื›ืืœื” ืžื“ื’ื™ืฉื™ื ืืช ื”ืฆื•ืจืš ื‘ืฉืงื™ืคื•ืช ื•ื‘ื”ืกื‘ืจื™ื ืžืคื•ืจื˜ื™ื ื›ืืฉืจ ืงื™ื™ืžื™ื ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ื”ืขืจื›ื•ืช ืฉื•ื•ื™1924.

ื”ืฉืคืขื” ืขืœ ื”ื—ืœื˜ื•ืช ื›ืœื›ืœื™ื•ืช

ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ืžืฉืคื™ืขื™ื ื’ื ืขืœ ื”ื—ืœื˜ื•ืช ื›ืœื›ืœื™ื•ืช ื”ืžื‘ื•ืกืกื•ืช ืขืœ ื”ืขืจื›ื•ืช ื”ืฉื•ื•ื™35. ืœืžืฉืœ, ื‘ืขืกืงืื•ืช ื ื“ืœ"ืŸ, ื‘ื”ืขืจื›ืช ื ื›ืกื™ื ืœืฆื•ืจื›ื™ ืžืก, ืื• ื‘ื”ืขืจื›ืช ื ื›ืกื™ื ืœืฆื•ืจื›ื™ ื“ื•ื—ื•ืช ื›ืกืคื™ื™ื, ืคืขืจื™ื ื‘ื”ืขืจื›ื•ืช ื”ืฉื•ื•ื™ ืขืœื•ืœื™ื ืœื”ื•ื‘ื™ืœ ืœื”ื—ืœื˜ื•ืช ืฉื’ื•ื™ื•ืช ืื• ืœืกื›ืกื•ื›ื™ื ืžืฉืคื˜ื™ื™ื525.ื‘ื”ืงืฉืจ ื–ื”, ื—ืฉื•ื‘ ืœืฆื™ื™ืŸ ืืช ื”ื”ืฉืœื›ื•ืช ืฉืœ ืื™ืžื•ืฅ ืชืงื ื™ ืฉืžืื•ืช ื‘ื™ื ืœืื•ืžื™ื™ื ื‘ื™ืฉืจืืœ2627. ืื™ืžื•ืฅ ืชืงื ื™ื ืืœื” ืขืฉื•ื™ ืœืฉืคืจ ืืช ื”ืื—ื™ื“ื•ืช ื•ื”ืฉืงื™ืคื•ืช ื‘ื”ืขืจื›ื•ืช ืฉื•ื•ื™, ื‘ืžื™ื•ื—ื“ ืขื‘ื•ืจ ื—ื‘ืจื•ืช ืฆื™ื‘ื•ืจื™ื•ืช ื”ืžื“ื•ื•ื—ื•ืช ืœื‘ื•ืจืกื” ืขืœ ืคื™ ืชืงื ื™ ื”ื—ืฉื‘ื•ื ืื•ืช ื”ื‘ื™ื ืœืื•ืžื™ื™ื IFRS2627.

ืงืจื™ื˜ืจื™ื•ื ื™ื ืžืงืฆื•ืขื™ื™ื ืœื”ืชืžื•ื“ื“ื•ืช ืขื ืคืขืจื™ื

ืฉืงื™ืคื•ืช ื•ื“ื™ื•ื•ื—

ืื—ื“ ื”ืงืจื™ื˜ืจื™ื•ื ื™ื ื”ืžืงืฆื•ืขื™ื™ื ื”ื—ืฉื•ื‘ื™ื ืœื”ืชืžื•ื“ื“ื•ืช ืขื ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ื•ื ืฉืงื™ืคื•ืช ื•ื“ื™ื•ื•ื— ืžืœื2023. ื”ืฉืžืื™ ืฆืจื™ืš ืœื“ื•ื•ื— ืขืœ ื›ืœ ื”ื’ื™ืฉื•ืช ื‘ื”ืŸ ื”ืฉืชืžืฉ, ืขืœ ื”ืชื•ืฆืื•ืช ืฉื”ืชืงื‘ืœื• ืžื›ืœ ื’ื™ืฉื”, ื•ืขืœ ื”ืื•ืคืŸ ื‘ื• ื”ื’ื™ืข ืœืžืกืงื ื” ื”ืกื•ืคื™ืช2023.ืชืงื ื™ ื”ืฉืžืื•ืช ื”ื‘ื™ื ืœืื•ืžื™ื™ื (IVS) ืžื“ื’ื™ืฉื™ื ืืช ื”ื—ืฉื™ื‘ื•ืช ืฉืœ ื ื™ืชื•ื— ื•ื”ืชืืžืช ื”ืขืจื›ื™ื ื”ืฉื•ื ื™ื ืฉื”ืชืงื‘ืœื• ืžื’ื™ืฉื•ืช ืฉื•ื ื•ืช, ื•ืฉืœ ืชื™ืื•ืจ ืชื”ืœื™ืš ื–ื” ื‘ื“ื•ื— ื”ืฉืžืื•ืช23. ื–ื” ืžืืคืฉืจ ืœืžืฉืชืžืฉื™ ื”ื“ื•ื— ืœื”ื‘ื™ืŸ ืืช ืžืงื•ืจ ื”ืคืขืจื™ื ื•ืืช ื”ืื•ืคืŸ ื‘ื• ื”ืฉืžืื™ ื”ืชืžื•ื“ื“ ืื™ืชื2023.

ื”ืฆื“ืงื” ื•ื”ืกื‘ืจ ืœืคืขืจื™ื

ื›ืืฉืจ ืงื™ื™ืžื™ื ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”, ื”ืฉืžืื™ ืฆืจื™ืš ืœืกืคืง ื”ืฆื“ืงื” ื•ื”ืกื‘ืจ ืœืคืขืจื™ื ืืœื”2013. ื”ื”ืกื‘ืจ ืฆืจื™ืš ืœื”ืชื™ื™ื—ืก ืœื’ื•ืจืžื™ื ื”ืžืชื•ื“ื•ืœื•ื’ื™ื™ื, ืœื’ื•ืจืžื™ื ื”ืงืฉื•ืจื™ื ืœื ื›ืก ื•ืœืฉื•ืง, ื•ืœืฉื™ืงื•ืœื™ื ื”ืžืงืฆื•ืขื™ื™ื ืฉื”ื•ื‘ื™ืœื• ืœืคืขืจื™ื2013.ื‘ืžืงืจื™ื ืฉืœ ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช, ื”ื”ืกื‘ืจ ืฆืจื™ืš ืœื”ื™ื•ืช ืžืคื•ืจื˜ ื‘ืžื™ื•ื—ื“ ื•ืœื”ืชื™ื™ื—ืก ืœื ืกื™ื‘ื•ืช ื”ืžื™ื•ื—ื“ื•ืช ืฉื”ื•ื‘ื™ืœื• ืœืคืขืจ ื”ื’ื“ื•ืœ1718. ื–ื” ื™ื›ื•ืœ ืœื›ืœื•ืœ ื”ืชื™ื™ื—ืกื•ืช ืœืชื ืื™ ืฉื•ืง ื™ื™ื—ื•ื“ื™ื™ื, ืœืžืืคื™ื™ื ื™ื ืžื™ื•ื—ื“ื™ื ืฉืœ ื”ื ื›ืก, ืื• ืœืฉื™ืงื•ืœื™ื ืžืงืฆื•ืขื™ื™ื ืื—ืจื™ื1718.

ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ื”ืžืชืื™ืžื”

ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ื”ืžืชืื™ืžื” ืœื ื›ืก ื•ืœืžื˜ืจืช ื”ืฉื•ืžื” ื”ื™ื ืงืจื™ื˜ืจื™ื•ืŸ ืžืงืฆื•ืขื™ ื—ืฉื•ื‘ ื ื•ืกืฃ128. ื”ืฉืžืื™ ืฆืจื™ืš ืœื‘ื—ื•ืจ ืืช ื”ื’ื™ืฉื” ืื• ื”ื’ื™ืฉื•ืช ื”ืžืชืื™ืžื•ืช ื‘ื™ื•ืชืจ ื‘ื”ืชื—ืฉื‘ ื‘ืกื•ื’ ื”ื ื›ืก, ื‘ืชื ืื™ ื”ืฉื•ืง, ื•ื‘ืžื˜ืจืช ื”ืฉื•ืžื”128.ืœืคื™ ืชืงื ื™ ื”ืฉืžืื•ืช ื”ื‘ื™ื ืœืื•ืžื™ื™ื, ืื™ืŸ ืฉื™ื˜ื” ืื—ืช ื”ืžืชืื™ืžื” ืœื›ืœ ืžืฆื‘ ืืคืฉืจื™2123. ืชื”ืœื™ืš ื”ื‘ื—ื™ืจื” ืฆืจื™ืš ืœืฉืงื•ืœ, ืœื›ืœ ื”ืคื—ื•ืช, ืืช ื‘ืกื™ืก ื”ืฉื•ื•ื™ ื•ื”ื ื—ื•ืช ื”ืฉื•ื•ื™ ื”ืžืชืื™ืžื™ื, ืืช ื”ื—ื•ื–ืงื•ืช ื•ื”ื—ื•ืœืฉื•ืช ืฉืœ ื›ืœ ื’ื™ืฉื” ื•ืฉื™ื˜ื”, ืืช ื”ืชืืžืช ื›ืœ ืฉื™ื˜ื” ืœืื•ืคื™ ื”ื ื›ืก ื•ืœื’ื™ืฉื•ืช ืื• ืฉื™ื˜ื•ืช ื”ืžืฉืžืฉื•ืช ืืช ื”ืžืฉืชืชืคื™ื ื‘ืฉื•ืง ื”ืจืœื•ื•ื ื˜ื™, ื•ืืช ื–ืžื™ื ื•ืช ื”ืžื™ื“ืข ื”ืืžื™ืŸ2123.

ื”ืžืœืฆื•ืช ืœืฉื™ืคื•ืจ ื”ืคืจืงื˜ื™ืงื” ื”ืฉืžืื™ืช

ืฉื™ืžื•ืฉ ื‘ืžืกืคืจ ื’ื™ืฉื•ืช

ืื—ืช ื”ื”ืžืœืฆื•ืช ื”ืžืจื›ื–ื™ื•ืช ืœืฉื™ืคื•ืจ ื”ืคืจืงื˜ื™ืงื” ื”ืฉืžืื™ืช ื”ื™ื ืฉื™ืžื•ืฉ ื‘ืžืกืคืจ ื’ื™ืฉื•ืช ืฉื•ืžื”2021. ืชืงื ื™ ื”ืฉืžืื•ืช ื”ื‘ื™ื ืœืื•ืžื™ื™ื ืžืขื•ื“ื“ื™ื ืืช ื”ืฉืžืื™ื ืœืฉืงื•ืœ ืฉื™ืžื•ืฉ ื‘ืžืกืคืจ ื’ื™ืฉื•ืช ื•ืฉื™ื˜ื•ืช, ื‘ืžื™ื•ื—ื“ ื›ืืฉืจ ืื™ืŸ ืžืกืคื™ืง ื ืชื•ื ื™ื ืขื•ื‘ื“ืชื™ื™ื ืื• ื ืฆืคื™ื ืœืฉื™ื˜ื” ืื—ืช ื›ื“ื™ ืœื”ื’ื™ืข ืœืžืกืงื ื” ืืžื™ื ื”2123.ืฉื™ืžื•ืฉ ื‘ืžืกืคืจ ื’ื™ืฉื•ืช ืžืืคืฉืจ ืœืฉืžืื™ ืœื‘ื—ื•ืŸ ืืช ื”ื ื›ืก ืžื–ื•ื•ื™ื•ืช ืฉื•ื ื•ืช ื•ืœืงื‘ืœ ืชืžื•ื ื” ืžืœืื” ื™ื•ืชืจ ืฉืœ ืฉื•ื•ื™ื•2021. ื–ื” ื’ื ืžืืคืฉืจ ืœื–ื”ื•ืช ืคืขืจื™ื ื•ืœื”ืชืžื•ื“ื“ ืื™ืชื ื‘ืื•ืคืŸ ืžืงืฆื•ืขื™2021.

ืฉืงื™ืคื•ืช ื•ื“ื™ื•ื•ื— ืžืœื

ื”ืžืœืฆื” ื—ืฉื•ื‘ื” ื ื•ืกืคืช ื”ื™ื ืฉืงื™ืคื•ืช ื•ื“ื™ื•ื•ื— ืžืœื ืขืœ ื”ื’ื™ืฉื•ืช ื‘ื”ืŸ ื”ืฉืชืžืฉ ื”ืฉืžืื™, ืขืœ ื”ืชื•ืฆืื•ืช ืฉื”ืชืงื‘ืœื• ืžื›ืœ ื’ื™ืฉื”, ื•ืขืœ ื”ืื•ืคืŸ ื‘ื• ื”ื’ื™ืข ืœืžืกืงื ื” ื”ืกื•ืคื™ืช2023. ื–ื” ื›ื•ืœืœ ื“ื™ื•ื•ื— ืขืœ ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื•ื”ืกื‘ืจ ืœืคืขืจื™ื ืืœื”2023.ืฉืงื™ืคื•ืช ื•ื“ื™ื•ื•ื— ืžืœื ืžื’ื‘ื™ืจื™ื ืืช ืืžื•ืŸ ื”ืฆื™ื‘ื•ืจ ื‘ืžืงืฆื•ืข ื”ืฉืžืื•ืช ื•ืžืืคืฉืจื™ื ืœืžืฉืชืžืฉื™ ื”ื“ื•ื— ืœื”ื‘ื™ืŸ ืืช ื”ืชื”ืœื™ืš ื•ืืช ื”ืฉื™ืงื•ืœื™ื ืฉื”ื•ื‘ื™ืœื• ืœืžืกืงื ื” ื”ืกื•ืคื™ืช2023.

ื”ื›ืฉืจื” ื•ืคื™ืชื•ื— ืžืงืฆื•ืขื™

ื”ืžืœืฆื” ื—ืฉื•ื‘ื” ื ื•ืกืคืช ื”ื™ื ื”ืฉืงืขื” ื‘ื”ื›ืฉืจื” ื•ื‘ืคื™ืชื•ื— ืžืงืฆื•ืขื™ ืฉืœ ืฉืžืื™ื1516. ืžื—ืงืจื™ื ืžืจืื™ื ื›ื™ ื ื™ืกื™ื•ืŸ ื”ืฉืžืื™, ืžื™ื•ืžื ื•ืชื•, ื•ื”ื‘ื ืชื• ืืช ื”ืจืื™ื•ืช ื”ื”ืฉื•ื•ืืชื™ื•ืช ืžืฉืคื™ืขื™ื ืขืœ ื”ืคืขืจื™ื ื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ืฉื•ืžื”1516.ื”ื›ืฉืจื” ื•ืคื™ืชื•ื— ืžืงืฆื•ืขื™ ื™ื›ื•ืœื™ื ืœืฉืคืจ ืืช ืžื™ื•ืžื ื•ื™ื•ืช ื”ืฉืžืื™, ืœื”ื’ื‘ื™ืจ ืืช ื”ื‘ื ืชื• ืืช ื”ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ื”ืฉื•ื ื•ืช, ื•ืœืฉืคืจ ืืช ื™ื›ื•ืœืชื• ืœื”ืชืžื•ื“ื“ ืขื ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”1516.

ืกื™ื›ื•ื ื•ืžืกืงื ื•ืช

ืžื—ืงืจ ื–ื” ื‘ื—ืŸ ืืช ื”ืคืขืจื™ื ื‘ื™ืŸ ืฉืœื•ืฉ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืงืœืืกื™ื•ืช - ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื•ื’ื™ืฉืช ื”ืขืœื•ืช - ื•ืืช ื”ืฉืœื›ื•ืชื™ื”ื ืขืœ ืืžื™ื ื•ืช ื•ืชืงืคื•ืช ื”ืฉื•ืžื”13. ื”ืžื—ืงืจ ื”ื’ื“ื™ืจ ืžื”ื™ ืกื˜ื™ื™ื” ืกื‘ื™ืจื” ื•ืžื”ื™ ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช, ืกืงืจ ืืช ื˜ื•ื•ื—ื™ ื”ืกื˜ื™ื™ื” ื”ืžืงื•ื‘ืœื™ื ืœืคื™ ืžื—ืงืจื™ื ื•ืคืกื™ืงื”, ื•ื‘ื—ืŸ ืืช ื”ื’ื•ืจืžื™ื ืœืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”717.ื”ืžื—ืงืจ ืžืฆื ื›ื™ ืกื˜ื™ื™ื” ืฉืœ ืขื“ 10-15% ื ื—ืฉื‘ืช ื‘ื“ืจืš ื›ืœืœ ืœืกื‘ื™ืจื” ื‘ืฉื•ืžื•ืช ืžื’ื•ืจื™ื ืจื’ื™ืœื•ืช, ื‘ืขื•ื“ ืฉืกื˜ื™ื™ื” ื’ื“ื•ืœื” ื™ื•ืชืจ ืขืฉื•ื™ื” ืœื”ื™ื—ืฉื‘ ื›ืงื™ืฆื•ื ื™ืช ื•ืœื“ืจื•ืฉ ื”ืกื‘ืจ ืื• ื”ืฆื“ืงื”71718. ื”ื’ื•ืจืžื™ื ืœืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื›ื•ืœืœื™ื ื’ื•ืจืžื™ื ืžืชื•ื“ื•ืœื•ื’ื™ื™ื, ื’ื•ืจืžื™ื ื”ืงืฉื•ืจื™ื ืœื ื›ืก ื•ืœืฉื•ืง, ื•ื’ื•ืจืžื™ื ื”ืงืฉื•ืจื™ื ืœืฉืžืื™3715.ื”ืžื—ืงืจ ื”ืฆื™ืข ืงืจื™ื˜ืจื™ื•ื ื™ื ืžืงืฆื•ืขื™ื™ื ืœื”ืชืžื•ื“ื“ื•ืช ืขื ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”, ื›ื•ืœืœ ืฉืงื™ืคื•ืช ื•ื“ื™ื•ื•ื— ืžืœื, ื”ืฆื“ืงื” ื•ื”ืกื‘ืจ ืœืคืขืจื™ื, ื•ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ื”ืžืชืื™ืžื” ืœื ื›ืก ื•ืœืžื˜ืจืช ื”ืฉื•ืžื”201323. ื”ืžื—ืงืจ ื’ื ื”ืฆื™ืข ื”ืžืœืฆื•ืช ืœืฉื™ืคื•ืจ ื”ืคืจืงื˜ื™ืงื” ื”ืฉืžืื™ืช, ื›ื•ืœืœ ืฉื™ืžื•ืฉ ื‘ืžืกืคืจ ื’ื™ืฉื•ืช, ืฉืงื™ืคื•ืช ื•ื“ื™ื•ื•ื— ืžืœื, ื•ื”ื›ืฉืจื” ื•ืคื™ืชื•ื— ืžืงืฆื•ืขื™ ืฉืœ ืฉืžืื™ื202115.ืœืกื™ื›ื•ื, ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ื ื—ืœืง ื‘ืœืชื™ ื ืžื ืข ืžืชื”ืœื™ืš ื”ืฉืžืื•ืช, ืืš ื ื™ืชืŸ ืœื”ืชืžื•ื“ื“ ืื™ืชื ื‘ืื•ืคืŸ ืžืงืฆื•ืขื™ ื•ืื—ืจืื™717. ืฉืงื™ืคื•ืช, ื“ื™ื•ื•ื— ืžืœื, ื•ื”ืกื‘ืจ ืœืคืขืจื™ื ื”ื ืžืคืชื— ืœืฉืžื™ืจื” ืขืœ ืืžื™ื ื•ืช ื•ืชืงืคื•ืช ื”ืฉื•ืžื” ื•ืขืœ ืืžื•ืŸ ื”ืฆื™ื‘ื•ืจ ื‘ืžืงืฆื•ืข ื”ืฉืžืื•ืช2023.

ื˜ื‘ืœืช ื”ืฉื•ื•ืื” ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ื’ื™ืฉื”ืขืงืจื•ืŸ ื‘ืกื™ืกื™ื™ืชืจื•ื ื•ืชื—ืกืจื•ื ื•ืชืจื’ื™ืฉื•ืช ืœื ืชื•ื ื™ืื ืงื•ื“ื•ืช ืชื•ืจืคื”
ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”ืขืงืจื•ืŸ ื”ืชื—ืœื™ืคื™ื•ืชืžื‘ื•ืกืกืช ืขืœ ืขืกืงืื•ืช ื‘ืคื•ืขืœ, ืžืฉืงืคืช ืืช ื”ืฉื•ืง ื”ื ื•ื›ื—ื™12ืชืœื•ื™ื” ื‘ื–ืžื™ื ื•ืช ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ืžืชืื™ืžื•ืช38ืจื’ื™ืฉื” ืœืื™ื›ื•ืช ื•ืœื›ืžื•ืช ืขืกืงืื•ืช ื”ื”ืฉื•ื•ืื”38ืงื•ืฉื™ ื‘ืžืฆื™ืืช ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ืœื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื38
ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸืขืงืจื•ืŸ ื”ืฆื™ืคื™ื™ื”ืžืชืื™ืžื” ืœื ื›ืกื™ื ืžื ื™ื‘ื™ื, ืžืฉืงืคืช ืืช ื”ืขืจืš ื”ื›ืœื›ืœื™910ืชืœื•ื™ื” ื‘ื”ื ื—ื•ืช ืœื’ื‘ื™ ืชื–ืจื™ืžื™ ืžื–ื•ืžื ื™ื ืขืชื™ื“ื™ื™ื ื•ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ910ืจื’ื™ืฉื” ืžืื•ื“ ืœืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื•ืœืชื—ื–ื™ื•ืช ืชื–ืจื™ืžื™ ื”ืžื–ื•ืžื ื™ื910ืงื•ืฉื™ ื‘ื—ื™ื–ื•ื™ ืชื–ืจื™ืžื™ ืžื–ื•ืžื ื™ื ืขืชื™ื“ื™ื™ื ื•ื‘ืงื‘ื™ืขืช ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ืžืชืื™ื910
ื’ื™ืฉืช ื”ืขืœื•ืชืขืงืจื•ืŸ ื”ืชื—ืœื•ืคื”ืžืชืื™ืžื” ืœื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื ืื• ื—ื“ืฉื™ื, ืคื—ื•ืช ืชืœื•ื™ื” ื‘ืฉื•ืง912ืงื•ืฉื™ ื‘ื”ืขืจื›ืช ืคื—ืช ื•ื‘ื”ืชื—ืฉื‘ื•ืช ื‘ื’ื•ืจืžื™ื ื—ื™ืฆื•ื ื™ื™ื912ืจื’ื™ืฉื” ืœืขืœื•ื™ื•ืช ื‘ื ื™ื™ื” ื•ืœื”ืขืจื›ืช ืคื—ืช912ืขืœื•ืœื” ืฉืœื ืœืฉืงืฃ ืืช ืขืจืš ื”ืฉื•ืง ื‘ื ื›ืกื™ื ื™ืฉื ื™ื ืื• ื‘ืฉื•ื•ืงื™ื ืชื ื•ื“ืชื™ื™ื912

ืชืจืฉื™ื ื–ืจื™ืžื”: ื”ืชืžื•ื“ื“ื•ืช ืขื ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

  1. ื–ื™ื”ื•ื™ ื”ืคืขืจ
    • ื‘ื—ืŸ ืืช ื”ืชื•ืฆืื•ืช ืžืฉืœื•ืฉ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”
    • ื—ืฉื‘ ืืช ื”ืคืขืจ ื‘ืื—ื•ื–ื™ื ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช
  2. ื”ืขืจื›ืช ื”ืคืขืจ
    • ื”ืื ื”ืคืขืจ ื”ื•ื ื‘ื˜ื•ื•ื— ื”ืกื‘ื™ืจ (ืขื“ 10-15%)?
    • ืื ื›ืŸ, ื”ืžืฉืš ืœืฉืœื‘ ื”ื‘ื
    • ืื ืœื, ืขื‘ื•ืจ ืœืฉืœื‘ "ื ื™ืชื•ื— ืกื™ื‘ื•ืช ืœืคืขืจ ื—ืจื™ื’"
  3. ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ื”ืžืชืื™ืžื”
    • ืฉืงื•ืœ ืืช ืกื•ื’ ื”ื ื›ืก, ืชื ืื™ ื”ืฉื•ืง, ื•ืžื˜ืจืช ื”ืฉื•ืžื”
    • ื‘ื—ืจ ืืช ื”ื’ื™ืฉื” ืื• ื”ื’ื™ืฉื•ืช ื”ืžืชืื™ืžื•ืช ื‘ื™ื•ืชืจ
  4. ื ื™ืชื•ื— ืกื™ื‘ื•ืช ืœืคืขืจ ื—ืจื™ื’
    • ื‘ื—ืŸ ื’ื•ืจืžื™ื ืžืชื•ื“ื•ืœื•ื’ื™ื™ื (ื”ื‘ื“ืœื™ื ื‘ืฉื™ื˜ื•ืช ื”ื—ื™ืฉื•ื‘)
    • ื‘ื—ืŸ ื’ื•ืจืžื™ื ื”ืงืฉื•ืจื™ื ืœื ื›ืก ื•ืœืฉื•ืง (ืชื ืื™ ืฉื•ืง ื™ื™ื—ื•ื“ื™ื™ื, ืžืืคื™ื™ื ื™ื ืžื™ื•ื—ื“ื™ื ืฉืœ ื”ื ื›ืก)
    • ื‘ื—ืŸ ื’ื•ืจืžื™ื ื”ืงืฉื•ืจื™ื ืœื ืชื•ื ื™ื (ืื™ื›ื•ืช ื•ื›ืžื•ืช ื”ื ืชื•ื ื™ื)
  5. ืชื™ืขื•ื“ ื•ื”ืกื‘ืจ
    • ืชืขื“ ืืช ื›ืœ ื”ื’ื™ืฉื•ืช ื‘ื”ืŸ ื”ืฉืชืžืฉืช ื•ืืช ื”ืชื•ืฆืื•ืช ืฉื”ืชืงื‘ืœื•
    • ื”ืกื‘ืจ ืืช ื”ืคืขืจื™ื ื•ืืช ื”ืกื™ื‘ื•ืช ืœื”ื
    • ื”ืฆื“ืง ืืช ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ืื• ื”ื’ื™ืฉื•ืช ื”ืกื•ืคื™ื•ืช
  6. ืงื‘ื™ืขืช ื”ืฉื•ื•ื™ ื”ืกื•ืคื™
    • ืงื‘ืข ืืช ื”ืฉื•ื•ื™ ื”ืกื•ืคื™ ื‘ื”ืชื‘ืกืก ืขืœ ื”ื’ื™ืฉื” ืื• ื”ื’ื™ืฉื•ืช ืฉื ื‘ื—ืจื•
    • ืื ืžืฉืชืžืฉ ื‘ืžืกืคืจ ื’ื™ืฉื•ืช, ืฉืงื•ืœ ืฉืงืœื•ืœ ืžืชืื™ื
  7. ื“ื™ื•ื•ื—
    • ื“ื•ื•ื— ืขืœ ื›ืœ ื”ื’ื™ืฉื•ืช ื‘ื”ืŸ ื”ืฉืชืžืฉืช ื•ืขืœ ื”ืชื•ืฆืื•ืช ืฉื”ืชืงื‘ืœื•
    • ื“ื•ื•ื— ืขืœ ื”ืคืขืจื™ื ื•ืขืœ ื”ืื•ืคืŸ ื‘ื• ื”ืชืžื•ื“ื“ืช ืื™ืชื
    • ื”ืกื‘ืจ ืืช ื”ืฉื™ืงื•ืœื™ื ืฉื”ื•ื‘ื™ืœื• ืœืงื‘ื™ืขืช ื”ืฉื•ื•ื™ ื”ืกื•ืคื™

ื ืกืคื—: ืฆื™ื˜ื•ื˜ื™ื ืžืคืกื™ืงื” ืจืœื•ื•ื ื˜ื™ืช

ืคืกื™ืงื” ื‘ื™ืฉืจืืœ

"ื”ืžื“ื•ื‘ืจ ื”ื•ื ื‘ืคืขืจ ื‘ืฉื•ืžืช ื ื›ืก ืžืกื•ื™ื ืขืœ ื™ื“ื™ ืฉื ื™ ืฉืžืื™ื ืื• ื™ื•ืชืจ, ื›ืืฉืจ ืคืขืจ ื–ื” ื—ื•ืจื’ ืžื”ืชื—ื•ื ื”ืกื‘ื™ืจ ื•ื”ืžืงื•ื‘ืœ ืฉืœ 15%-10%"13."ืœืคื™ ื”ื”ื›ืจืขืช ื”ืฉืžืื™ืช, ื‘ืฉืœ ื’ื•ืจืžื™ื ื ื•ืกืคื™ื ื”ื”ืฉื‘ื—ื” ืชื—ื•ืฉื‘ ืœืคื™ ืฉื•ื•ื™ ืฉืœ ื›-9.14 ืžื™ืœื™ื•ืŸ ืฉืงืœ, ื•ื”ื™ื˜ืœ ื”ื”ืฉื‘ื—ื” ื™ืขืžื•ื“ ืขืœ ื›-4.57 ืžื™ืœื™ื•ืŸ ืฉืงืœ ื‘ืœื‘ื“ - 4 ืžื™ืœื™ื•ืŸ ืฉืงืœ ืคื—ื•ืช ืžืฉื•ืžืช ื”ื•ื•ืขื“ื”"19."ืงื™ื™ื ืคืขืจ ื ื™ื›ืจ ื‘ื™ืŸ ื—ื•ื•ืช ื“ืขืชื• ืฉืœ ื”ืฉืžืื™ ื‘ื•ื—ื ื™ืง (ืžื˜ืขื ื”ืžืฉื™ื‘) โ€“ ื”ืžื‘ื•ืกืกืช ืขืœ ืฉื™ื˜ืช ื”ื—ื™ืœื•ืฅ ืฉืœ ืžื—ื™ืจ ื”ืงืจืงืข ืžืชื•ืš ื”ืžื—ื™ืจ ื”ืกื•ืคื™ ืฉืœ ื”ื“ื™ืจื•ืช, ืœื‘ื™ืŸ ื—ื•ื•ืช ื“ืขืชื• ืฉืœ ื”ืฉืžืื™ ืคืจืžื™ื ื’ืจ (ืžื˜ืขื ื—ื ื™ืŸ) โ€“ ื”ืžื‘ื•ืกืกืช ืขืœ ืฉื™ื˜ืช ื”ื”ืฉื•ื•ืื” ืœืขืกืงืื•ืช ืžืงืจืงืขื™ืŸ ื“ื•ืžื•ืช"29.

ืคืกื™ืงื” ื‘ืขื•ืœื

"ืฉื•ืžืช ืงืจืงืข ืขืœ ื™ื“ื™ ืื ืฉื™ ืžืงืฆื•ืข ืžื™ื•ืžื ื™ื, ืžื•ืกืžื›ื™ื ื•ื–ื”ื™ืจื™ื ื”ื™ื ืžืฉื™ืžื” ืฉืœืขืชื™ื ืจื—ื•ืงื•ืช, ืื ื‘ื›ืœืœ, ืžืืคืฉืจืช ืžืกืงื ื” ืžื“ื•ื™ืงืช... ืฉื ื™ ืื ืฉื™ื ืžื™ื•ืžื ื™ื ื•ืžื ื•ืกื™ื, ื›ืœ ืื—ื“ ืžืชืžื•ื“ื“ ืขื ืื•ืชื” ืžืฉื™ืžื”, ืขืฉื•ื™ื™ื ืœื”ื’ื™ืข ืœืžืกืงื ื•ืช ืฉื•ื ื•ืช ืžื‘ืœื™ ืฉืžื™ืฉื”ื• ื™ื”ื™ื” ืžื•ืฆื“ืง ืœื•ืžืจ ืฉืžื™ ืžื”ื ื—ืกืจ ื›ืฉื™ืจื•ืช ื•ื–ื”ื™ืจื•ืช ืกื‘ื™ืจื”, ื•ืขื•ื“ ืคื—ื•ืช ื™ื•ืฉืจื”, ื‘ืขืฉื™ื™ืช ืขื‘ื•ื“ืชื•... ืฉื•ืžื” ื”ื™ื ืืžื ื•ืช, ืœื ืžื“ืข. ื“ื™ื•ืง ืžื“ื•ื™ืง ื‘ืชื•ืฆืื” ืื™ื ื•, ืœืคื™ื›ืš, ืฆืคื•ื™ ืขืœ ื™ื“ื™ ืžื™ ืฉืžื‘ืงืฉ ืืช ื”ืฉื•ืžื”" (Singer and Friedlander Ltd. v John D. Wood and Co.)15."ื‘ื™ืช ื”ืžืฉืคื˜ ื“ื—ื” ืืช ื”ืชื‘ื™ืขื”, ื•ืงื‘ืข ื›ื™ ื”ืขืจื›ืช ื”ืฉืžืื™ ืฉืœ ยฃ4.075 ืžื™ืœื™ื•ืŸ, ืœืžืจื•ืช ืฉื”ื™ื™ืชื” ื ืžื•ื›ื” ืžื”ืขืจืš ื”'ื ื›ื•ืŸ' ืฉืœ ยฃ4.747 ืžื™ืœื™ื•ืŸ ืฉื ืงื‘ืข ืขืœ ื™ื“ื™ ื”ืฉื•ืคื˜, ืขื“ื™ื™ืŸ ื ืคืœื” ื‘ืชื•ืš ื˜ื•ื•ื— ื”ืฉื’ื™ืื” ื”ืžื•ืชืจ ืฉืœ 10-15% ืœืฉื•ืžื” ืœื ืจืฉืœื ื™ืช" (Bratt v Jones)18."ื‘ื™ืช ื”ืžืฉืคื˜ ืœื ืงื™ื‘ืœ ืกื˜ื™ื™ื” ื‘ื˜ื•ื•ื— ืฉืœ 39% ืขื“ 74%" (BanqueBruxelles Lamber SA v Eagle Star Insurance Company Limited and others [1995])7.

ื”ืคืจืฉื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื›ืื™ื ื“ื™ืงื˜ื•ืจ ืœื‘ื•ืขืช ื ื“ืœ"ืŸ

ืžื‘ื•ื

ืฉืืœืช ื”ืงืฉืจ ื‘ื™ืŸ ืคืขืจื™ื ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืฉื•ื ื•ืช ืœื‘ื™ืŸ ืงื™ื•ืžื” ืฉืœ ื‘ื•ืขืช ื ื“ืœ"ืŸ ื”ื™ื ืฉืืœื” ืžื”ื•ืชื™ืช ื‘ืชื—ื•ื ืฉืžืื•ืช ื”ืžืงืจืงืขื™ืŸ ื•ื”ื›ืœื›ืœื”. ื‘ื•ืขืช ื ื“ืœ"ืŸ ืžื•ื’ื“ืจืช ื›ืžืฆื‘ ื›ืœื›ืœื™ ื”ืžืื•ืคื™ื™ืŸ ื‘ืขืœื™ื™ื” ื—ื“ื” ื•ืžื”ื™ืจื” ื‘ืฉื•ื•ื™ ื ื›ืกื™ ืžืงืจืงืขื™ืŸ ืขื“ ืœืžืฆื‘ ื‘ื• ื”ืฉื•ื•ื™ ื”ืžื•ืขืจืš ืžื’ื™ืข ืœืจืžื•ืช ื’ื‘ื•ื”ื•ืช ื‘ืื•ืคืŸ ืœื ืคืจื•ืคื•ืจืฆื™ื•ื ืœื™ ื‘ื™ื—ืก ืœื”ื›ื ืกื” ื”ืžืžื•ืฆืขืช ืฉืœ ื”ืชื•ืฉื‘ื™ื ื”ืžืงื•ืžื™ื™ื ื•ื‘ื™ื—ืก ืœืื™ื ื“ื™ืงื˜ื•ืจื™ื ื›ืœื›ืœื™ื™ื ืื—ืจื™ื1. ืžืืžืจ ื–ื” ื‘ื•ื—ืŸ ืืช ื”ืฉืืœื” ื”ืื ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ืชื•ืฆืื•ืช ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืฉื•ื ื•ืช - ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื•ื’ื™ืฉืช ื”ืขืœื•ืช - ื™ื›ื•ืœื™ื ืœืฉืžืฉ ื›ืื™ื ื“ื™ืงื˜ื•ืจ ืœืงื™ื•ืžื” ืฉืœ ื‘ื•ืขืช ื ื“ืœ"ืŸ.

ื”ืงืฉืจ ื‘ื™ืŸ ืคืขืจื™ื ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ืœื‘ื•ืขื•ืช ื ื“ืœ"ืŸ

ืขืงืจื•ื ื•ืช ื‘ืกื™ืกื™ื™ื

ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืฉื•ื ื•ืช ืžื‘ื•ืกืกื•ืช ืขืœ ืขืงืจื•ื ื•ืช ืฉื•ื ื™ื ื•ืžืฉืชืžืฉื•ืช ื‘ื ืชื•ื ื™ื ืฉื•ื ื™ื ืœื”ืขืจื›ืช ืฉื•ื•ื™ ื”ื ื›ืก2. ื›ืืฉืจ ืงื™ื™ืžื™ื ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช ื”ืžืชืงื‘ืœื•ืช ืžื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช, ื”ื“ื‘ืจ ืขืฉื•ื™ ืœื”ืฆื‘ื™ืข ืขืœ ืื™-ื”ืชืืžื” ื‘ื™ืŸ ื”ืขืจืš ื”ืคื•ื ื“ืžื ื˜ืœื™ ืฉืœ ื”ื ื›ืก ืœื‘ื™ืŸ ืžื—ื™ืจื• ื‘ืฉื•ืง3. ืคืขืจ ื–ื” ื‘ื™ืŸ ื”ืขืจืš ื”ืคื•ื ื“ืžื ื˜ืœื™ ืœืžื—ื™ืจ ื”ืฉื•ืง ื”ื•ื ืื—ื“ ื”ืžืืคื™ื™ื ื™ื ื”ืžื•ื‘ื”ืงื™ื ืฉืœ ื‘ื•ืขืช ื ื“ืœ"ืŸ4.

ืื™ื ื“ื™ืงื˜ื•ืจื™ื ืœื‘ื•ืขื”

ืžื—ืงืจื™ื ืžืจืื™ื ื›ื™ ื‘ื•ืขื•ืช ื ื“ืœ"ืŸ ืžืชืืคื™ื™ื ื•ืช ื‘ืกื˜ื™ื™ื” ืฉืœ ืžื—ื™ืจื™ ื”ื ื›ืกื™ื ืžืขืจื›ื ื”ืคื•ื ื“ืžื ื˜ืœื™35. ื›ืืฉืจ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ื”ืžื‘ื•ืกืกืช ืขืœ ืขืกืงืื•ืช ื‘ืคื•ืขืœ) ืžืฆื™ื’ื” ืชื•ืฆืื•ืช ื’ื‘ื•ื”ื•ืช ืžืฉืžืขื•ืชื™ืช ืžื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ืžื‘ื•ืกืกืช ืขืœ ืชื–ืจื™ืžื™ ืžื–ื•ืžื ื™ื) ืื• ืžื’ื™ืฉืช ื”ืขืœื•ืช, ื”ื“ื‘ืจ ืขืฉื•ื™ ืœื”ืฆื‘ื™ืข ืขืœ ื”ืชื ื”ื’ื•ืช ืกืคืงื•ืœื˜ื™ื‘ื™ืช ื‘ืฉื•ืง6. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ื›ืืฉืจ ืžื—ื™ืจื™ ื”ืขืกืงืื•ืช ื‘ืฉื•ืง ื’ื‘ื•ื”ื™ื ืžืฉืžืขื•ืชื™ืช ืžื”ืขืจืš ื”ื›ืœื›ืœื™ ืฉืœ ื”ื ื›ืกื™ื ื›ืคื™ ืฉืžืฉืชืงืฃ ืžืชื–ืจื™ืžื™ ื”ืžื–ื•ืžื ื™ื ืฉืœื”ื ืื• ืžืขืœื•ืช ื”ืงืžืชื, ื–ื”ื• ืกื™ืžืŸ ืื–ื”ืจื” ืœืงื™ื•ืžื” ืฉืœ ื‘ื•ืขื” ืคื•ื˜ื ืฆื™ืืœื™ืช7.

ืžื“ื“ื™ื ื›ืžื•ืชื™ื™ื ืœื–ื™ื”ื•ื™ ื‘ื•ืขื•ืช

ื™ื—ืก ืžื—ื™ืจ-ืฉื›ื™ืจื•ืช (Price-to-Rent Ratio)

ืื—ื“ ื”ืžื“ื“ื™ื ื”ืžืจื›ื–ื™ื™ื ืœื–ื™ื”ื•ื™ ื‘ื•ืขื•ืช ื ื“ืœ"ืŸ ื”ื•ื ื™ื—ืก ืžื—ื™ืจ-ืฉื›ื™ืจื•ืช, ื”ืžืฉืงืฃ ืืช ื”ื™ื—ืก ื‘ื™ืŸ ืžื—ื™ืจ ื”ื“ื™ืจื” ืœืžื—ื™ืจ ื”ืฉื›ื™ืจื•ืช ื”ืฉื ืชื™ืช ืฉืœื”18. ื™ื—ืก ื–ื” ืžื”ื•ื•ื” ืœืžืขืฉื” ื”ืฉื•ื•ืื” ื‘ื™ืŸ ืชื•ืฆืื•ืช ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ื”ืžื—ื™ืจ) ืœื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ืฉื›ื™ืจื•ืช ื”ืžื”ื•ื•ื ืช)9. ื›ืืฉืจ ื™ื—ืก ื–ื” ื—ื•ืจื’ ืžืฉืžืขื•ืชื™ืช ืžื”ืžืžื•ืฆืข ืืจื•ืš ื”ื˜ื•ื•ื— ืฉืœื• (ื‘ื“ืจืš ื›ืœืœ ืžืขืœ 20% ืžื”ืžืžื•ืฆืข ืืจื•ืš ื”ื˜ื•ื•ื—), ื”ื“ื‘ืจ ื ื—ืฉื‘ ืœืื™ื ื“ื™ืงืฆื™ื” ืœื‘ื•ืขื” ืคื•ื˜ื ืฆื™ืืœื™ืช10.ืœืคื™ ืžื—ืงืจ ืฉืœ ื”ื‘ื ืง ื”ืคื“ืจืœื™ ืฉืœ ืกื ื˜ ืœื•ืื™ืก, ื™ื—ืก ืžื—ื™ืจ-ืฉื›ื™ืจื•ืช ื‘ืืจื”"ื‘ ื”ื’ื™ืข ื‘ืฉื ืช 2021 ืœืจืžื” ื’ื‘ื•ื”ื” ื™ื•ืชืจ ืžื–ื• ืฉื ืจืฉืžื” ื‘ืฉื™ื ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ืฉืœ 2006, ืžื” ืฉื”ืฆื‘ื™ืข ืขืœ ื›ืš ืฉืžื—ื™ืจื™ ื”ื‘ืชื™ื ื”ื™ื• ื’ื‘ื•ื”ื™ื ืžืฉืžืขื•ืชื™ืช ืžืขืจื›ื ื”"ื”ื•ื’ืŸ"8. ื–ื•ื”ื™ ื“ื•ื’ืžื” ืœื›ืš ืฉืคืขืจ ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” (ื‘ืžืงืจื” ื–ื” ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ) ื™ื›ื•ืœ ืœืฉืžืฉ ื›ืื™ื ื“ื™ืงื˜ื•ืจ ืœื‘ื•ืขื”9.

ื™ื—ืก ืžื—ื™ืจ-ื”ื›ื ืกื” (Price-to-Income Ratio)

ืžื“ื“ ื ื•ืกืฃ ื”ื•ื ื™ื—ืก ืžื—ื™ืจ-ื”ื›ื ืกื”, ื”ืžืฉืงืฃ ืืช ื”ื™ื—ืก ื‘ื™ืŸ ืžื—ื™ืจื™ ื”ื“ื™ื•ืจ ืœื”ื›ื ืกื” ื”ืžืžื•ืฆืขืช710. ื’ื ื›ืืŸ, ืกื˜ื™ื™ื” ืžืฉืžืขื•ืชื™ืช ืžื”ืžืžื•ืฆืข ืืจื•ืš ื”ื˜ื•ื•ื— ืขืฉื•ื™ื” ืœื”ืฆื‘ื™ืข ืขืœ ื‘ื•ืขื”11. ืžื“ื“ ื–ื” ืžืฉืงืฃ ืœืžืขืฉื” ืืช ื”ืคืขืจ ื‘ื™ืŸ ืžื—ื™ืจื™ ื”ืฉื•ืง (ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”) ืœื‘ื™ืŸ ื”ื™ื›ื•ืœืช ื”ื›ืœื›ืœื™ืช ืฉืœ ื”ืฆื™ื‘ื•ืจ ืœืฉืืช ื‘ืขืœื•ื™ื•ืช ืืœื”, ืฉื”ื™ื ื’ื•ืจื ืžืจื›ื–ื™ ื‘ืงื‘ื™ืขืช ื”ืขืจืš ื”ืคื•ื ื“ืžื ื˜ืœื™ ืฉืœ ื ื›ืกื™ ื ื“ืœ"ืŸ1.

ืžื•ื“ืœื™ื ืœื–ื™ื”ื•ื™ ื‘ื•ืขื•ืช ื‘ืืžืฆืขื•ืช ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ืฉื•ืžื”

ืžื•ื“ืœ ื”ืกื˜ื™ื™ื” ืžื”ืขืจืš ื”ืคื•ื ื“ืžื ื˜ืœื™

ืื—ืช ื”ื’ื™ืฉื•ืช ื”ืžืงื•ื‘ืœื•ืช ืœื–ื™ื”ื•ื™ ื‘ื•ืขื•ืช ื ื“ืœ"ืŸ ื”ื™ื ื‘ืืžืฆืขื•ืช ืžื“ื™ื“ืช ื”ืกื˜ื™ื™ื” ืฉืœ ืžื—ื™ืจื™ ื”ื ื›ืกื™ื ืžืขืจื›ื ื”ืคื•ื ื“ืžื ื˜ืœื™5. ื”ืขืจืš ื”ืคื•ื ื“ืžื ื˜ืœื™ ืžื—ื•ืฉื‘ ื‘ื“ืจืš ื›ืœืœ ื‘ืืžืฆืขื•ืช ืžื•ื“ืœื™ื ื›ืœื›ืœื™ื™ื ื”ืžื‘ื•ืกืกื™ื ืขืœ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ, ื›ืืฉืจ ืžื—ื™ืจ ื”ื ื›ืก ื ืงื‘ืข ืขืœ ืคื™ ื”ืขืจืš ื”ื ื•ื›ื—ื™ ืฉืœ ืชื–ืจื™ืžื™ ื”ืžื–ื•ืžื ื™ื ื”ืขืชื™ื“ื™ื™ื ื”ืฆืคื•ื™ื™ื ืžืžื ื•12. ื›ืืฉืจ ืžื—ื™ืจื™ ื”ืฉื•ืง ื‘ืคื•ืขืœ (ื”ืžืฉืชืงืคื™ื ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”) ืกื•ื˜ื™ื ืžืฉืžืขื•ืชื™ืช ืžื”ืขืจืš ื”ืคื•ื ื“ืžื ื˜ืœื™, ื”ื“ื‘ืจ ืขืฉื•ื™ ืœื”ืฆื‘ื™ืข ืขืœ ื‘ื•ืขื”3.ืžื—ืงืจ ืฉื ืขืจืš ืขืœ ื™ื“ื™ Fabozzi ื•ืื—ืจื™ื (2021) ื”ืฉืชืžืฉ ื‘ืžื•ื“ืœื™ื ืžืชืงื“ืžื™ื ืœื–ื™ื”ื•ื™ ื‘ื•ืขื•ืช ื‘ืฉื•ืงื™ ื”ื ื“ืœ"ืŸ ื‘ืืจื”"ื‘ ื•ื‘ื‘ืจื™ื˜ื ื™ื”, ื•ืžืฆื ืชืงื•ืคื•ืช ืžืฉืžืขื•ืชื™ื•ืช ืฉืœ ื”ืขืจื›ืช ื™ืชืจ ื‘ืฉื•ืง ื”ื ื“ืœ"ืŸ ืœืžื’ื•ืจื™ื5. ื”ืžื—ืงืจ ื”ืฉืชืžืฉ ื‘ืฉื™ื˜ื•ืช ืกื˜ื˜ื™ืกื˜ื™ื•ืช ืžืชืงื“ืžื•ืช ืœื—ื™ืฉื•ื‘ ื”ืขืจืš ื”ืคื•ื ื“ืžื ื˜ืœื™ ื•ืœื–ื™ื”ื•ื™ ืกื˜ื™ื•ืช ืžืฉืžืขื•ืชื™ื•ืช ืžืžื ื•3.

ืžื•ื“ืœื™ื ืฉืœ ื”ื—ืœืคืช ืžืฉื˜ืจื™ื (Regime Switching Models)

ื’ื™ืฉื” ืžืชืงื“ืžืช ื ื•ืกืคืช ืœื–ื™ื”ื•ื™ ื‘ื•ืขื•ืช ื ื“ืœ"ืŸ ื”ื™ื ื‘ืืžืฆืขื•ืช ืžื•ื“ืœื™ื ืฉืœ ื”ื—ืœืคืช ืžืฉื˜ืจื™ื, ื”ืžื–ื”ื™ื ืžืขื‘ืจื™ื ื‘ื™ืŸ ืžืฆื‘ื™ ืฉื•ืง ืฉื•ื ื™ื3. ืžื•ื“ืœื™ื ืืœื” ืžื ื™ื—ื™ื ื›ื™ ื‘ื•ืขื” ืžืชืืคื™ื™ื ืช ื‘ืฉื ื™ ืžืฉื˜ืจื™ื: ืื—ื“ ืฉื‘ื• ื”ื‘ื•ืขื” ืžืžืฉื™ื›ื” ืœื’ื“ื•ืœ, ื•ื”ืฉื ื™ ืฉื‘ื• ื”ื™ื ืžืชืคื•ืฆืฆืช3. ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืฉื•ื ื•ืช ืžืฉืžืฉื™ื ื›ืื™ื ื“ื™ืงื˜ื•ืจื™ื ืœืžืขื‘ืจ ื‘ื™ืŸ ื”ืžืฉื˜ืจื™ื ื”ืฉื•ื ื™ื5.

ืžืงืจื™ ื‘ื•ื—ืŸ ืฉืœ ื‘ื•ืขื•ืช ื ื“ืœ"ืŸ ื•ื”ืคืขืจื™ื ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ื‘ืืจื”"ื‘ (2008-2006)

ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ื‘ืืจื”"ื‘ ืฉื”ื’ื™ืขื” ืœืฉื™ืื” ื‘ืฉื ื™ื 2006-2008 ืžื”ื•ื•ื” ื“ื•ื’ืžื” ืžื•ื‘ื”ืงืช ืœืงืฉืจ ื‘ื™ืŸ ืคืขืจื™ื ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ืœื‘ื™ืŸ ื‘ื•ืขืช ื ื“ืœ"ืŸ4. ืœืคื ื™ ื”ืชืคื•ืฆืฆื•ืช ื”ื‘ื•ืขื”, ื™ื—ืก ืžื—ื™ืจ-ืฉื›ื™ืจื•ืช ื”ื’ื™ืข ืœืจืžื” ืฉืœ 39% ืžืขืœ ื”ืขืจืš ื”ืคื•ื ื“ืžื ื˜ืœื™, ืžื” ืฉื”ืฆื‘ื™ืข ืขืœ ืคืขืจ ืžืฉืžืขื•ืชื™ ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ4. ื‘ื“ื™ืขื‘ื“, ืคืขืจ ื–ื” ื”ื™ื” ืื™ื ื“ื™ืงื˜ื•ืจ ื‘ืจื•ืจ ืœืงื™ื•ืžื” ืฉืœ ื‘ื•ืขื”8.

ื‘ื•ืขื•ืช ื ื“ืœ"ืŸ ื‘ืกืคืจื“ ื•ื™ืคืŸ

ืžื—ืงืจ ืฉื‘ื—ืŸ ื‘ื•ืขื•ืช ื ื“ืœ"ืŸ ื‘ืกืคืจื“ ื•ื‘ื™ืคืŸ ืžืฆื ื›ื™ ื‘ืฉืชื™ ื”ืžื“ื™ื ื•ืช, ืœืคื ื™ ื”ืชืคื•ืฆืฆื•ืช ื”ื‘ื•ืขื”, ื”ื™ื• ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ืžื—ื™ืจื™ ื”ื ื›ืกื™ื ืœื‘ื™ืŸ ืขืจื›ื ื”ืคื•ื ื“ืžื ื˜ืœื™7. ื‘ื™ืคืŸ, ื”ื•ืจื“ืช ื”ืจื™ื‘ื™ืช ื‘ืฉื ืช 1987 ื”ื•ื‘ื™ืœื” ืœืขืœื™ื™ื” ื—ื“ื” ื‘ืžื—ื™ืจื™ ื”ื ื“ืœ"ืŸ, ืฉืœื ื”ื™ื™ืชื” ืžื’ื•ื‘ื” ื‘ืฉื™ืคื•ืจ ื‘ืคืจืžื˜ืจื™ื ื”ื›ืœื›ืœื™ื™ื ื”ื‘ืกื™ืกื™ื™ื7. ื‘ืกืคืจื“, ืžื—ื™ืจื™ ื”ื‘ืชื™ื ื”ืžืฉื™ื›ื• ืœืขืœื•ืช ื‘ืขื•ื“ ืฉื”ืžืฉื›ื•ืจื•ืช ืœื ืขืœื• ื‘ื”ืชืื, ืžื” ืฉื™ืฆืจ ืคืขืจ ื”ื•ืœืš ื•ื’ื“ืœ ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ7.

ื’ื•ืจืžื™ื ื”ืžืฉืคื™ืขื™ื ืขืœ ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ืชื ืื™ ืฉื•ืง

ืชื ืื™ ื”ืฉื•ืง ืžืฉืคื™ืขื™ื ื‘ืื•ืคืŸ ืžืฉืžืขื•ืชื™ ืขืœ ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”. ื‘ืฉื•ืง ืขื•ืœื”, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืขืฉื•ื™ื” ืœืฉืงืฃ ืืช ื”ืชื•ืฆืื” ื”ื’ื‘ื•ื”ื” ื‘ื™ื•ืชืจ, ื‘ืขื•ื“ ืฉื‘ืฉื•ืง ื™ื•ืจื“, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืขืฉื•ื™ื” ืœืฉืงืฃ ืืช ื”ืชื•ืฆืื” ื”ื ืžื•ื›ื” ื‘ื™ื•ืชืจ1314. ื–ืืช ืžืฉื•ื ืฉื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžืชื‘ืกืกืช ืขืœ ืขืกืงืื•ืช ืฉื›ื‘ืจ ื‘ื•ืฆืขื•, ื‘ืขื•ื“ ืฉื’ื™ืฉื•ืช ืื—ืจื•ืช ืžืชื‘ืกืกื•ืช ืขืœ ืชื—ื–ื™ื•ืช ืขืชื™ื“ื™ื•ืช ืื• ืขืœ ืขืœื•ื™ื•ืช ื”ื™ืกื˜ื•ืจื™ื•ืช15.

ืกื•ื’ ื”ื ื›ืก

ืกื•ื’ ื”ื ื›ืก ืžืฉืคื™ืข ื’ื ื”ื•ื ืขืœ ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”. ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื, ื›ื’ื•ืŸ ืžื‘ื ื™ ืฆื™ื‘ื•ืจ ืื• ื ื›ืกื™ ื™ื•ืงืจื”, ืขืฉื•ื™ื™ื ืœื”ืฆื™ื’ ืคืขืจื™ื ื’ื“ื•ืœื™ื ื™ื•ืชืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื‘ืฉืœ ื”ืงื•ืฉื™ ืœืžืฆื•ื ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ืžืชืื™ืžื•ืช ืื• ื‘ืฉืœ ื”ืงื•ืฉื™ ืœื”ืขืจื™ืš ืืช ืชื–ืจื™ืžื™ ื”ืžื–ื•ืžื ื™ื ื”ืขืชื™ื“ื™ื™ื1617. ื‘ืžืงืจื™ื ืืœื”, ืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืื™ื ื ื‘ื”ื›ืจื— ืžืฆื‘ื™ืขื™ื ืขืœ ื‘ื•ืขื”, ืืœื ืขืฉื•ื™ื™ื ืœืฉืงืฃ ืืช ื”ืžื•ืจื›ื‘ื•ืช ืฉืœ ื”ืขืจื›ืช ืฉื•ื•ื™ ื”ื ื›ืก18.

ืžืกืงื ื•ืช ื•ื”ืžืœืฆื•ืช

ืคืขืจื™ื ื›ืื™ื ื“ื™ืงื˜ื•ืจ ืœื‘ื•ืขื”

ื”ืžื—ืงืจ ืžืจืื” ื›ื™ ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ืชื•ืฆืื•ืช ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืฉื•ื ื•ืช, ื•ื‘ืžื™ื•ื—ื“ ื›ืืฉืจ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžืฆื™ื’ื” ืชื•ืฆืื•ืช ื’ื‘ื•ื”ื•ืช ืžืฉืžืขื•ืชื™ืช ืžื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืื• ืžื’ื™ืฉืช ื”ืขืœื•ืช, ืขืฉื•ื™ื™ื ืœืฉืžืฉ ื›ืื™ื ื“ื™ืงื˜ื•ืจ ืœืงื™ื•ืžื” ืฉืœ ื‘ื•ืขืช ื ื“ืœ"ืŸ ืคื•ื˜ื ืฆื™ืืœื™ืช437. ืขื ื–ืืช, ื—ืฉื•ื‘ ืœืฆื™ื™ืŸ ื›ื™ ืคืขืจื™ื ืืœื” ืื™ื ื ืžื”ื•ื•ื™ื ื”ื•ื›ื—ื” ื—ื“-ืžืฉืžืขื™ืช ืœืงื™ื•ืžื” ืฉืœ ื‘ื•ืขื”, ื•ื™ืฉ ืœื‘ื—ื•ืŸ ืื•ืชื ื‘ื”ืงืฉืจ ืฉืœ ื’ื•ืจืžื™ื ื ื•ืกืคื™ื ื”ืžืฉืคื™ืขื™ื ืขืœ ืฉื•ืง ื”ื ื“ืœ"ืŸ1119.

ื”ืžืœืฆื•ืช ืœืฉืžืื™ื ื•ืœืžืฉืงื™ืขื™ื

  1. ืฉื™ืžื•ืฉ ื‘ืžืกืคืจ ื’ื™ืฉื•ืช ืฉื•ืžื”: ืฉืžืื™ื ื•ืžืฉืงื™ืขื™ื ืฆืจื™ื›ื™ื ืœื”ืฉืชืžืฉ ื‘ืžืกืคืจ ื’ื™ืฉื•ืช ืฉื•ืžื” ื‘ืขืช ื”ืขืจื›ืช ืฉื•ื•ื™ ื ื›ืกื™ื, ื•ืœื‘ื—ื•ืŸ ืืช ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช ื”ืžืชืงื‘ืœื•ืช132. ืคืขืจื™ื ื’ื“ื•ืœื™ื ืžื—ื™ื™ื‘ื™ื ื‘ื—ื™ื ื” ืžืขืžื™ืงื” ื™ื•ืชืจ ืฉืœ ื”ื’ื•ืจืžื™ื ื”ืžืฉืคื™ืขื™ื ืขืœ ืฉื•ื•ื™ ื”ื ื›ืก18.
  2. ื ื™ืชื•ื— ื™ื—ืกื™ื ืคื™ื ื ืกื™ื™ื: ืžื•ืžืœืฅ ืœื‘ื—ื•ืŸ ื™ื—ืกื™ื ืคื™ื ื ืกื™ื™ื ื›ืžื• ื™ื—ืก ืžื—ื™ืจ-ืฉื›ื™ืจื•ืช ื•ื™ื—ืก ืžื—ื™ืจ-ื”ื›ื ืกื”, ื•ืœื”ืฉื•ื•ืช ืื•ืชื ืœืžืžื•ืฆืขื™ื ืืจื•ื›ื™ ื˜ื•ื•ื—110. ืกื˜ื™ื•ืช ืžืฉืžืขื•ืชื™ื•ืช ืžื”ืžืžื•ืฆืขื™ื ืืœื” ืขืฉื•ื™ื•ืช ืœื”ืฆื‘ื™ืข ืขืœ ื”ืขืจื›ืช ื™ืชืจ ืื• ื”ืขืจื›ืช ื—ืกืจ ืฉืœ ื ื›ืกื™ื8.
  3. ื”ืชื—ืฉื‘ื•ืช ื‘ื’ื•ืจืžื™ื ืžืืงืจื•-ื›ืœื›ืœื™ื™ื: ื™ืฉ ืœื‘ื—ื•ืŸ ืืช ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื‘ื”ืงืฉืจ ืฉืœ ื’ื•ืจืžื™ื ืžืืงืจื•-ื›ืœื›ืœื™ื™ื ื›ืžื• ืฉื™ืขื•ืจื™ ืจื™ื‘ื™ืช, ืฆืžื™ื—ื” ื›ืœื›ืœื™ืช ื•ืžื“ื™ื ื™ื•ืช ืžืžืฉืœืชื™ืช719. ื’ื•ืจืžื™ื ืืœื” ืขืฉื•ื™ื™ื ืœื”ืกื‘ื™ืจ ื—ืœืง ืžื”ืคืขืจื™ื ื•ืœืกื™ื™ืข ื‘ื”ืขืจื›ื” ื”ืื ื”ื ืžืฆื‘ื™ืขื™ื ืขืœ ื‘ื•ืขื”12.

ืกื™ื›ื•ื

ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ืชื•ืฆืื•ืช ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืฉื•ื ื•ืช ื™ื›ื•ืœื™ื ืื›ืŸ ืœืฉืžืฉ ื›ืื™ื ื“ื™ืงื˜ื•ืจ ืœืงื™ื•ืžื” ืฉืœ ื‘ื•ืขืช ื ื“ืœ"ืŸ ืคื•ื˜ื ืฆื™ืืœื™ืช435. ื‘ืžื™ื•ื—ื“, ื›ืืฉืจ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ื”ืžืฉืงืคืช ืืช ืžื—ื™ืจื™ ื”ืฉื•ืง ื‘ืคื•ืขืœ) ืžืฆื™ื’ื” ืชื•ืฆืื•ืช ื’ื‘ื•ื”ื•ืช ืžืฉืžืขื•ืชื™ืช ืžื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ืžืฉืงืคืช ืืช ื”ืขืจืš ื”ื›ืœื›ืœื™ ืฉืœ ื”ื ื›ืก) ืื• ืžื’ื™ืฉืช ื”ืขืœื•ืช, ื”ื“ื‘ืจ ืขืฉื•ื™ ืœื”ืฆื‘ื™ืข ืขืœ ื”ืชื ื”ื’ื•ืช ืกืคืงื•ืœื˜ื™ื‘ื™ืช ื‘ืฉื•ืง ื•ืขืœ ืกื˜ื™ื™ื” ืฉืœ ืžื—ื™ืจื™ ื”ื ื›ืกื™ื ืžืขืจื›ื ื”ืคื•ื ื“ืžื ื˜ืœื™789.ืขื ื–ืืช, ื—ืฉื•ื‘ ืœื–ื›ื•ืจ ื›ื™ ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ื ืจืง ืื—ื“ ืžื”ืื™ื ื“ื™ืงื˜ื•ืจื™ื ืœื‘ื•ืขืช ื ื“ืœ"ืŸ, ื•ื™ืฉ ืœื‘ื—ื•ืŸ ืื•ืชื ื‘ื”ืงืฉืจ ืฉืœ ื’ื•ืจืžื™ื ื ื•ืกืคื™ื ื”ืžืฉืคื™ืขื™ื ืขืœ ืฉื•ืง ื”ื ื“ืœ"ืŸ111912. ืฉื™ืžื•ืฉ ื‘ืžื’ื•ื•ืŸ ื›ืœื™ื ื•ืฉื™ื˜ื•ืช ืœื–ื™ื”ื•ื™ ื‘ื•ืขื•ืช, ืœืฆื“ ื”ื‘ื ื” ืžืขืžื™ืงื” ืฉืœ ื”ื’ื•ืจืžื™ื ื”ืžืฉืคื™ืขื™ื ืขืœ ืฉื•ืง ื”ื ื“ืœ"ืŸ, ื™ื›ื•ืœ ืœืกื™ื™ืข ื‘ื–ื™ื”ื•ื™ ืžื•ืงื“ื ืฉืœ ื‘ื•ืขื•ืช ืคื•ื˜ื ืฆื™ืืœื™ื•ืช ื•ื‘ื”ืชืžื•ื“ื“ื•ืช ืขืžืŸ6105.


Clau ืžื—ืงืจ ืขื•ืžืง: ืกื˜ื™ื•ืช ื•ื”ืคืจืฉื™ื ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื•ื’ื™ืฉืช ื”ืขืœื•ืช ื•ื”ืฉืœื›ื•ืชื™ื”ื ืขืœ ืืžื™ื ื•ืช ื•ืชืงืคื•ืช ื”ืฉื•ืžื”


ืชืงืฆื™ืจ ืžื ื”ืœื™ื

ื”ืžืกืงื ื” ื”ืžืจื›ื–ื™ืช: ื”ืคืขืจื™ื ื‘ื™ืŸ ืฉืœื•ืฉ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืงืœืืกื™ื•ืช ื”ื ืชื•ืคืขื” ืจื’ื™ืœื” ื•ื˜ื‘ืขื™ืช, ืืš ื—ืจื™ื’ื” ืžืขื‘ืจ ืœ-10-15% ื“ื•ืจืฉืช ื‘ื“ื™ืงื” ืžืขืžื™ืงื” ื•ืœืขื™ืชื™ื ืžืขื™ื“ื” ืขืœ ื›ืฉืœ ืžืงืฆื•ืขื™ ืื• ืฉื™ื˜ืชื™. ื”ืกื˜ื ื“ืจื˜ื™ื ื”ื‘ื™ื ืœืื•ืžื™ื™ื ืื™ื ื ืžื’ื“ื™ืจื™ื ืขืจื›ื™ ืกืฃ ื‘ืจื•ืจื™ื, ืžื” ืฉืžื•ืชื™ืจ ืคืชื— ืœืคืจืฉื ื•ืช ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช ื•ืœื‘ื™ืงื•ืจืช.


1. ืจืงืข ืžืงืฆื•ืขื™ ื•ืžืชื•ื“ื•ืœื•ื’ื™

1.1 ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื”ืงืœืืกื™ื•ืช

ื‘ืขื•ืœื ื”ืฉืžืื•ืช ื”ืžืงืฆื•ืขื™ืช ืžืงื•ื‘ืœื•ืช ืฉืœื•ืฉ ื’ื™ืฉื•ืช ื™ืกื•ื“ ืœืงื‘ื™ืขืช ืขืจืš:

ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (Sales Comparison Approach) - ืžื‘ื•ืกืกืช ืขืœ ืžื›ื™ืจื•ืช ื“ื•ืžื•ืช ืฉืœ ื ื›ืกื™ื ื“ื•ืžื™ื, ืชื•ืš ื”ืชืืžื•ืช ืœืคื™ ื”ื‘ื“ืœื™ื. ื–ื•ื”ื™ ื”ื’ื™ืฉื” ื”ื ืคื•ืฆื” ื‘ื™ื•ืชืจ ืœื ื›ืกื™ื ืžื’ื•ืจื™ื ื•ืงืจืงืขื•ืช.

ื’ื™ืฉืช ื”ืขืœื•ืช (Cost Approach) - ืžืขืจื™ื›ื” ืืช ืขืœื•ืช ื”ื—ืœืคืช ื”ื ื›ืก ื‘ื ื™ื›ื•ื™ ืคื—ืช, ื‘ืชื•ืกืคืช ืขืจืš ื”ืงืจืงืข. ืžืชืื™ืžื” ืœื ื›ืกื™ื ื—ื“ืฉื™ื ืื• ื™ื™ื—ื•ื“ื™ื™ื.

ื”ื’ื™ืฉื” ื”ื›ืœื›ืœื™ืช/ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (Income Approach) - ืžื‘ื•ืกืกืช ืขืœ ื™ื›ื•ืœืช ื”ื ื›ืก ืœื”ื ื™ื‘ ื”ื›ื ืกื” ืขืชื™ื“ื™ืช. ืฉื™ืžื•ืฉ ืขื™ืงืจื™ ืขื‘ื•ืจ ื ื›ืกื™ ื”ืฉืงืขื” ื•ื ื›ืกื™ื ืžื ื™ื‘ื™ื.

1.2 ื”ืžืกื’ืจืช ื”ืจื’ื•ืœื˜ื•ืจื™ืช ื”ื‘ื™ื ืœืื•ืžื™ืช

USPAP (Uniform Standards of Professional Appraisal Practice) ืžื—ื™ื™ื‘ืช ืฉืžืื™ื ืœื‘ื—ื•ืŸ ืืช ื›ืœ ื”ืฉื™ื˜ื•ืช ื”ืจืœื•ื•ื ื˜ื™ื•ืช ื•ืœื”ืกื‘ื™ืจ ืื™-ืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื” ืžืกื•ื™ืžืช. ื”ื—ื•ืง ื“ื•ืจืฉ "ื”ืชืืžื”" (reconciliation) ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ืืš ืœื ืžื’ื“ื™ืจ ืกื˜ื™ื•ืช ืžืงืกื™ืžืœื™ื•ืช.ืชืงื ื™ IVS (International Valuation Standards) ืžืขื•ื’ื ื™ื ืขืœ ืขื™ืงืจื•ืŸ ื”ื”ืชืืžื” ืžื‘ืœื™ ืœืงื‘ื•ืข ืขืจื›ื™ ืกืฃ ื ื•ืžืจื™ื™ื. ื”ืชืงื ื™ื ื”ื—ื“ืฉื™ื (ื™ืขื™ืœื™ื ืžื™ื ื•ืืจ 2025) ืžื“ื’ื™ืฉื™ื ืืช ื—ื•ื‘ืช ื”ื•ื•ืœื•ืื˜ื•ืจ ืœื‘ืฆืข ื ื™ืชื•ื— ืื™ื›ื•ืชื ื™ ืฉืœ ื”ืฉื™ื˜ื•ืช ื”ืฉื•ื ื•ืช.


2. ืžืžืฆืื™ ื”ืžื—ืงืจ - ื’ื‘ื•ืœื•ืช ื”ืกื˜ื™ื™ื” ื”ืžืงื•ื‘ืœื™ื

2.1 ื”ืงื•ื ืฆื ื–ื•ืก ื”ืžืงืฆื•ืขื™ ื”ื‘ื™ื ืœืื•ืžื™

ืžืกืงื™ืจืช ื”ืกืคืจื•ืช ื”ืžืงืฆื•ืขื™ืช ืขื•ืœื” ื›ื™:10% - ืจืžืช ื”ื—ืจื™ื’ื” ื”ืžื™ื ื™ืžืœื™ืช: ืขืœ ืคื™ ื”ืขื™ืงืจื•ืŸ ื”ืžืงืฆื•ืขื™ ืฉืœ William Vaughan Company, ืกื˜ื™ื•ืช ืžืฆื˜ื‘ืจื•ืช ื”ืขื•ืœื•ืช ืขืœ 10% ืžืžื—ื™ืจ ื”ืžื›ื™ืจื” ืžื—ื™ื™ื‘ื•ืช ื—ืงื™ืจื” ืžื™ื™ื“ื™ืช ื•ืคืขื•ืœื•ืช ืชื™ืงื•ืŸ.15-20% - ืจืžืช ื—ืจื™ื’ื” ืžืฉืžืขื•ืชื™ืช: ืจื•ื‘ ื”ืคืจืงื˜ื™ืงื•ืช ื”ืžืงืฆื•ืขื™ื•ืช ืžื–ื”ื•ืช ืกื˜ื™ื•ืช ื‘ื˜ื•ื•ื— ื–ื” ื›ื“ื•ืจืฉื•ืช ื”ืกื‘ืจ ืžืคื•ืจื˜ ื•ื™ื™ืชื›ืŸ ืฉืžืขื™ื“ื•ืช ืขืœ ื‘ืขื™ื•ืช ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ืื• ืคื’ืžื™ื ื‘ื ืชื•ื ื™ื.

ืžืขืœ 20% - ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช: ืžื—ืงืจื™ื ืžืจืื™ื ื›ื™ ืคืขืจื™ื ื‘ื’ื•ื“ืœ ื–ื” ืžืขื™ื“ื™ื ื‘ื“ืจืš ื›ืœืœ ืขืœ ื›ืฉืœ ืžืขืจื›ืชื™ ืื• ื—ืกืจ ื‘ืจืฉืœื ื•ืช ืžืงืฆื•ืขื™ืช.

2.2 ืžื—ืงืจื™ื ืืžืคื™ืจื™ื™ื ืžื›ื™ืจื™ื

ืžื—ืงืจ Freddie Mac (2021): ื ื™ืชื•ื— ืฉืœ ืžื™ืœื™ื•ื ื™ ืฉื•ืžื•ืช ืžืฆื ื›ื™ ืฉื•ืžื•ืช ื‘ืฉื›ื•ื ื•ืช ืžื™ืขื•ื˜ื™ื ื ื•ื˜ื•ืช ืœื”ื™ื•ืช ื ืžื•ื›ื•ืช ื‘-1.7 ืคืขืžื™ื ื™ื•ืชืจ ืžื”ืžื—ื™ืจ ื”ืžื•ืกื›ื, ืžื” ืฉืžืจืžื– ืขืœ ื‘ืขื™ื•ืช ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ืื• ื”ื˜ื™ื”

.ืžื—ืงืจ ื”ืขืจื›ื•ืช ื ื“ืœ"ืŸ ื”ืžื•ื ื™ื•ืช (2024): ืžื•ืฆื ื›ื™ ื‘ืจื•ื‘ ื”ืžืงืจื™ื ื”ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ืฉื™ื˜ื•ืช ืฉื•ืžื” ื ืขื™ื ื‘ื˜ื•ื•ื— ืฉืœ 5-15%, ื›ืืฉืจ ื—ืจื™ื’ื•ืช ืžืขื‘ืจ ืœื›ืš ืžื—ื™ื™ื‘ื•ืช ื”ืชืขืจื‘ื•ืช ืžื™ื™ื“ื™ืช.


3. ื ื™ืชื•ื— ืกื™ื‘ื•ืช ืœืกื˜ื™ื•ืช ื‘ื™ืŸ ื’ื™ืฉื•ืช

3.1 ืกื™ื‘ื•ืช ืœื’ื™ื˜ื™ืžื™ื•ืช (ืกื˜ื™ื•ืช ื˜ื‘ืขื™ื•ืช)

ืชื ืื™ ืฉื•ืง ืฉื•ื ื™ื: ื›ืœ ื’ื™ืฉื” ืžื‘ื•ืกืกืช ืขืœ ืžืงื•ืจื•ืช ืžื™ื“ืข ืฉื•ื ื™ื ื•ืจื’ื™ืฉื” ืœืชื ืื™ ืฉื•ืง ืื—ืจื™ื. ืœืžืฉืœ, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืจื’ื™ืฉื” ืœืžื—ืกื•ืจ ืื• ืขื•ื“ืฃ ืฉืœ ื ื›ืกื™ื ื“ื•ืžื™ื. 

ื”ื ื—ื•ืช ื™ืกื•ื“ ืฉื•ื ื•ืช: ื’ื™ืฉืช ื”ืขืœื•ืช ืžื ื™ื—ื” ื›ื™ ื”ื ื›ืก ื™ื™ื‘ื ื” ืžื—ื“ืฉ, ื•ืื™ืœื• ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžื ื™ื—ื” ืขืกืงื” ืคืชื•ื—ื” ื•ืชื—ืจื•ืชื™ืช. 

ื–ืžื ื™ื ืฉื•ื ื™ื: ืžื—ื™ืจื™ ื”ื‘ื ื™ื™ื” ืขืฉื•ื™ื™ื ืœื”ืฉืชื ื•ืช ื‘ืงืฆื‘ ืฉื•ื ื” ืžืžื—ื™ืจื™ ื”ื ื“ืœ"ืŸ ื‘ืฉื•ืง.

3.2 ืกื™ื‘ื•ืช ื‘ืขื™ื™ืชื™ื•ืช (ื—ืฉืฉื•ืช ืžืงืฆื•ืขื™ื™ื)

ื‘ื—ื™ืจืช ื ืชื•ื ื™ื ืœื ืžืชืื™ืžื”: ืฉื™ืžื•ืฉ ื‘ื”ืฉื•ื•ืื•ืช ืœื ืจืœื•ื•ื ื˜ื™ื•ืช ืื• ื ืชื•ื ื™ ืขืœื•ืช ืœื ืžืขื•ื“ื›ื ื™ื. 

ื”ืขืจื›ื•ืช ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ืฉื’ื•ื™ื•ืช: ืงื‘ื™ืขืช ืฉื™ืขื•ืจื™ ืคื—ืช ืื• ืฉื™ืขื•ืจื™ ื”ื™ื•ื•ืŸ ืฉืื™ื ื ืžืฉืงืคื™ื ืžืฆื™ืื•ืช ืฉื•ืง. 

ื”ื˜ื™ื” ืžืงืฆื•ืขื™ืช ืื• ื—ื–ื™ื™ืชื™ืช: ื”ื—ืœื˜ืช ื”ืฉืžืื™ ืžืจืืฉ ืขืœ ื”ื’ื™ืฉื” ื”ืขื™ืงืจื™ืช ื•"ื”ื›ื•ื•ื ืช" ื”ื’ื™ืฉื•ืช ื”ืื—ืจื•ืช ืœืชื•ืฆืื” ื“ื•ืžื”.

3.3 ื›ืฉืœื™ื ืžืขืจื›ืชื™ื™ื (ืกื™ื‘ื•ืช ืœื—ืฉืฉ ืžืจื‘ื™)

ืฉื•ืง ืœื ืชื—ืจื•ืชื™: ื›ืืฉืจ ื”ืฉื•ืง ืื™ื ื• ืžืชืคืงื“ ืชื—ืจื•ืชื™ืช (ื›ืžื• ื‘ืื–ื•ืจื™ื ืžืกื•ื™ืžื™ื ื‘ื™ืฉืจืืœ), ืขืœื•ืœื•ืช ืœื”ื™ื•ื•ืฆืจ ืขื™ื•ื•ืชื™ื ืฉื™ื˜ืชื™ื™ื. 

ืžื—ืกื•ืจ ื‘ืžื™ื“ืข ืื• ื ืชื•ื ื™ื ืฉื’ื•ื™ื™ื: ื‘ืชื ืื™ื ืฉืœ ืฉืงื™ืคื•ืช ื—ืœืงื™ืช ืื• ืžื™ื“ืข ืœื ืžื”ื™ืžืŸ. 

ื”ืชื ื’ืฉื•ืช ืื™ื ื˜ืจืกื™ื: ืœื—ืฅ ื—ื™ืฆื•ื ื™ ืขืœ ื”ืฉืžืื™ ืœื”ื’ื™ืข ืœืชื•ืฆืื” ืžืกื•ื™ืžืช.


4. ื”ื˜ื™ืคื•ืœ ื”ื ื›ื•ืŸ ื‘ืกื˜ื™ื•ืช - ื”ืžืœืฆื•ืช ืžืงืฆื•ืขื™ื•ืช

4.1 ื“ื™ื•ื•ื— ืฉืงื•ืฃ ืขืœ ืคืขืจื™ื

ื—ื•ื‘ืช ื’ื™ืœื•ื™ ืžืœื: ื™ืฉ ืœื“ื•ื•ื— ืขืœ ื›ืœ ืฉืœื•ืฉ ื”ืชื•ืฆืื•ืช ื•ืœื”ืกื‘ื™ืจ ืืช ื”ืคืขืจื™ื ื‘ื™ื ื™ื”ืŸ. ื ื™ืชื•ื— ืจื’ื™ืฉื•ืช: ื›ืืฉืจ ื”ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื, ื™ืฉ ืœื‘ืฆืข ื ื™ืชื•ื— ืจื’ื™ืฉื•ืช ืœื”ื ื—ื•ืช ื”ืžืจื›ื–ื™ื•ืช. ื ื™ืžื•ืง ื”ื’ื™ืฉื” ื”ื ื‘ื—ืจืช: ื”ืกื‘ืจ ืžืคื•ืจื˜ ืžื“ื•ืข ื’ื™ืฉื” ืžืกื•ื™ืžืช ืงื™ื‘ืœื” ืžืฉืงืœ ืขื™ืงืจื™ ื‘ื”ื’ืขื” ืœืžืกืงื ื” ื”ืกื•ืคื™ืช.

4.2 ืชื”ืœื™ืš ื”ืื™ืžื•ืช ื”ืžืงืฆื•ืขื™

ื‘ื“ื™ืงืช ืื™ื›ื•ืช ื ืชื•ื ื™ื: ื•ื™ื“ื•ื ืฉื”ื ืชื•ื ื™ื ื‘ื›ืœ ื’ื™ืฉื” ืžื”ื™ืžื ื™ื ื•ืขื“ื›ื ื™ื™ื. 

ื‘ื“ื™ืงืช ืขืงื‘ื™ื•ืช: ื•ื™ื“ื•ื ืฉื”ื”ื ื—ื•ืช ื‘ื›ืœ ื’ื™ืฉื” ืขืงื‘ื™ื•ืช ื–ื• ืขื ื–ื• ื•ืขื ืชื ืื™ ื”ืฉื•ืง. 

ื™ื™ืขื•ืฅ ื—ื™ืฆื•ื ื™: ื‘ืžืงืจื™ื ืฉืœ ืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช, ื›ื“ืื™ ืœืคื ื•ืช ืœื™ื™ืขื•ืฅ ืžืงืฆื•ืขื™ ื ื•ืกืฃ.

4.3 ืคืจื•ื˜ื•ืงื•ืœ ืœื˜ื™ืคื•ืœ ื‘ืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช

ืฉืœื‘ 1 - ื–ื™ื”ื•ื™ ื”ื’ื•ืจื: ื‘ื“ื™ืงื” ืžื“ื•ืงื“ืงืช ืฉืœ ื”ืžืชื•ื“ื•ืœื•ื’ื™ื” ื•ื”ื ืชื•ื ื™ื ื‘ื›ืœ ื’ื™ืฉื”. 

ืฉืœื‘ 2 - ืชื™ืงื•ืŸ ืื• ื”ืกื‘ืจ: ื‘ื™ืฆื•ืข ืชื™ืงื•ื ื™ื ื ื“ืจืฉื™ื ืื• ืžืชืŸ ื”ืกื‘ืจ ืžืคื•ืจื˜ ืœืกื˜ื™ื™ื”. 

ืฉืœื‘ 3 - ื“ื™ื•ื•ื— ืžื•ืชืื: ื›ืชื™ื‘ืช ื“ื•ื— ืฉืžืื™ื›ื•ืชื™ ื”ืžืชื™ื™ื—ืก ื‘ืžืคื•ืจืฉ ืœืกื˜ื™ื•ืช ื•ืœื˜ื™ืคื•ืœ ื‘ื”ืŸ.


5. ื”ื™ื‘ื˜ื™ื ืžืฉืคื˜ื™ื™ื ื•ืืชื™ื™ื

5.1 ืื—ืจื™ื•ืช ืžืงืฆื•ืขื™ืช

ื‘ืžืกืคืจ ืจื‘ ืฉืœ ืžื“ื™ื ื•ืช, ื”ืฉืžืื™ ื ื•ืฉื ื‘ืื—ืจื™ื•ืช ืžืงืฆื•ืขื™ืช ื›ืืฉืจ:

  • ืื™ื ื• ืžื–ื›ื™ืจ ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช
  • ื ื•ืชืŸ ื“ื•ื— ื”ืžื‘ื•ืกืก ืขืœ ื’ื™ืฉื” ืื—ืช ื‘ืœื‘ื“ ืžื‘ืœื™ ืœื‘ื—ื•ืŸ ืืช ื”ืื—ืจื•ืช
  • ืžืกืชื™ืจ ืื™ ื•ื“ืื•ืช ืื• ื—ื•ืกืจ ืืžื™ื ื•ืช ื‘ืชื•ืฆืื•ืช

5.2 ืคืกื™ืงื•ืช ืจืœื•ื•ื ื˜ื™ื•ืช

ืืจืฆื•ืช ื”ื‘ืจื™ืช: ื‘ืชื™ ืžืฉืคื˜ ืงื‘ืขื• ื›ื™ ื”ืฉืžืื™ ื—ื™ื™ื‘ ืœื’ืœื•ืช ืกื˜ื™ื•ืช ืžืฉืžืขื•ืชื™ื•ืช ื•ืœื”ืกื‘ื™ืจ ืืช ื”ืกื™ื‘ื•ืช ืœื”ืŸ.

ื‘ืจื™ื˜ื ื™ื”: ื”ืœื›ื•ืช RICS ืžื—ื™ื™ื‘ื•ืช ื“ื™ื•ื•ื— ืขืœ ื›ืœ ื”ื’ื™ืฉื•ืช ื”ืจืœื•ื•ื ื˜ื™ื•ืช ื•ื ื™ืชื•ื— ื”ืคืขืจื™ื ื‘ื™ื ื™ื”ืŸ.

ื’ืจืžื ื™ื”: ื”ืชืงื ื™ื ื”ื’ืจืžื ื™ื™ื ื“ื•ืจืฉื™ื ื™ื•ืฉืจื” ืžืœืื” ื‘ื“ื™ื•ื•ื— ืขืœ ืื™-ื•ื“ืื•ืช ื•ืฉื•ื ื•ืช ื‘ืชื•ืฆืื•ืช.


6. ืžื—ืงืจื™ื ืืžืคื™ืจื™ื™ื ื•ืคื™ื–ื•ืจ ืชื•ืฆืื•ืช

6.1 ืžื—ืงืจื™ ืฉื•ืง ืืžืจื™ืงืื™ื™ื

ืžื—ืงืจ ื ืชื•ื ื™ UAD (Uniform Appraisal Dataset): ื ื™ืชื•ื— ืฉืœ ืœืžืขืœื” ืž-32 ืžื™ืœื™ื•ืŸ ืฉื•ืžื•ืช ืžืฆื ื›ื™ ื‘ื›-87% ืžื”ืžืงืจื™ื ื”ืฉื•ืžื•ืช ื”ื™ื• ื’ื‘ื•ื”ื•ืช ืื• ืฉื•ื•ืช ืœืžื—ื™ืจ ื”ื—ื•ื–ื”, ืืš ืขื ืฉื•ื ื•ืช ืžืฉืžืขื•ืชื™ืช ื‘ื™ืŸ ืื–ื•ืจื™ื ืฉื•ื ื™ื.

ืžื—ืงืจ Brookings Institution (2024): ืžืฆื ื›ื™ ื‘ืฉื›ื•ื ื•ืช ืžื™ืขื•ื˜ื™ื ื”ืขืจื›ื•ืช ื ื•ื˜ื•ืช ืœื”ื™ื•ืช ื ืžื•ื›ื•ืช ื‘-15-23% ืžื”ืฆืคื•ื™, ืžื” ืฉืžืขืœื” ืฉืืœื•ืช ืขืœ ื”ื˜ื™ื” ืžืขืจื›ืชื™ืช.

6.2 ื”ืชื ื”ื’ื•ืช ืฉืžืื™ืช ื‘ืคื•ืขืœ

ืชื•ืคืขืช "ื”ืžื˜ืจื” ื”ืžื•ื‘ืœืขืช": ืžื—ืงืจื™ื ืžืจืื™ื ื›ื™ ืฉืžืื™ื ื ื•ื˜ื™ื ืœื”ืชื›ื ืก ืกื‘ื™ื‘ ืฆื™ืคื™ื•ืช ืžืจืืฉ (ืžื—ื™ืจ ื”ืžื›ื™ืจื” ืื• ื”ื–ืžื ื”), ืžื” ืฉืžืงื˜ื™ืŸ ืืช ื”ืฉื•ื ื•ืช ื”ื˜ื‘ืขื™ืช ื‘ื™ืŸ ื’ื™ืฉื•ืช.

ืคื™ื–ื•ืจ ืœืคื™ ืกื•ื’ ื ื›ืก:

  • ื“ื™ืจื•ืช ืžื’ื•ืจื™ื ืจื’ื™ืœื•ืช: ืคื™ื–ื•ืจ 5-12%
  • ื ื›ืกื™ื ืžืกื—ืจื™ื™ื: ืคื™ื–ื•ืจ 8-18%
  • ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื: ืคื™ื–ื•ืจ ื™ื›ื•ืœ ืœื”ื’ื™ืข ืœ-25-30%

7. ื”ืฉื•ื•ืื” ื‘ื™ื ืœืื•ืžื™ืช

7.1 ื’ื™ืฉื•ืช ืจื’ื•ืœื˜ื•ืจื™ื•ืช ืฉื•ื ื•ืช

ืืจืฆื•ืช ื”ื‘ืจื™ืช: ื“ื’ืฉ ืขืœ ืฉืงื™ืคื•ืช ื•ื’ื™ืœื•ื™ ืžืœื, ืขื ืืคืฉืจื•ืช ืœืกื˜ื™ื•ืช ื’ื“ื•ืœื•ืช ื‘ืชื ืื™ ื”ืกื‘ืจ ืžืกืคืง.

ืื™ื—ื•ื“ ื”ืื™ืจื•ืคื™: ื ื˜ื™ื™ื” ืœืกื˜ื ื“ืจื˜ื™ื–ืฆื™ื” ื’ื‘ื•ื”ื” ื™ื•ืชืจ ื•ื“ืจื™ืฉื” ืœื”ืœื›ื•ืช ื‘ืจื•ืจื•ืช ื™ื•ืชืจ.

ืื•ืกื˜ืจืœื™ื”: ืžืขืจื›ืช ื”ื™ื‘ืจื™ื“ื™ืช ื”ืžืฉืœื‘ืช ื’ืžื™ืฉื•ืช ืืžืจื™ืงืื™ืช ืขื ืกื˜ื ื“ืจื˜ื™ื–ืฆื™ื” ืื™ืจื•ืคืื™ืช.

7.2 ื”ืฉืคืขืช ืชืจื‘ื•ืช ืžืงืฆื•ืขื™ืช

ืžื“ื™ื ื•ืช ืขื ืฉื•ืง ื ื“ืœ"ืŸ ื™ืฆื™ื‘: ื ื˜ื™ื™ื” ืœืกื˜ื™ื•ืช ืงื˜ื ื•ืช ื™ื•ืชืจ ื•ืชื•ื—ืœืช ื’ื‘ื•ื”ื” ื™ื•ืชืจ ืœื”ืชื›ื ืกื•ืช.ืžื“ื™ื ื•ืช ืขื ืฉื•ืง ื ื“ืœ"ืŸ ืชื ื•ื“ืชื™: ืงื‘ืœื” ืจื—ื‘ื” ื™ื•ืชืจ ืฉืœ ืกื˜ื™ื•ืช ื’ื“ื•ืœื•ืช ืขืงื‘ ืื™-ื•ื“ืื•ืช ืฉื•ืง.


8. ื”ืžืฆื‘ ื”ื™ืฉืจืืœื™ - ื ื™ืชื•ื— ืžื™ื•ื—ื“

8.1 ืžืืคื™ื™ื ื™ื ื™ื™ื—ื•ื“ื™ื™ื ืฉืœ ื”ืฉื•ืง ื”ื™ืฉืจืืœื™

ืจื™ื›ื•ื–ื™ื•ืช ื’ื‘ื•ื”ื”: ืžืกืคืจ ืžื•ื’ื‘ืœ ืฉืœ ืฉื—ืงื ื™ื ืžืฉืžืขื•ืชื™ื™ื ืขืœื•ืœ ืœื™ืฆื•ืจ ืขื™ื•ื•ืชื™ื.

ื”ืชืขืจื‘ื•ืช ืžืžืฉืœืชื™ืช: ืžื“ื™ื ื™ื•ืช ืžื—ื™ืจื™ ื“ื™ื•ืจ ื•ืชื›ื ื•ืŸ ืžืจื›ื–ื™ ืžืฉืคื™ืขื™ื ืขืœ ื›ืœ ื”ื’ื™ืฉื•ืช.

ืžื—ืกื•ืจ ื™ื—ืกื™ ื‘ืงืจืงืข: ื™ื•ืฆืจ ืœื—ืฆื™ื ื™ื™ื—ื•ื“ื™ื™ื ืขืœ ื’ื™ืฉืช ื”ืขืœื•ืช ื•ื”ื”ืฉื•ื•ืื”.

8.2 ื”ืืชื’ืจื™ื ื”ืžืงืฆื•ืขื™ื™ื ื‘ื™ืฉืจืืœ

ืžื—ืกื•ืจ ื‘ื ืชื•ื ื™ ื”ืฉื•ื•ืื” ืืžื™ื ื™ื: ื‘ืžืงื•ืžื•ืช ืžืกื•ื™ืžื™ื ื™ืฉ ืžืขื˜ ืขืกืงืื•ืช ืœืฆื•ืจื›ื™ ื”ืฉื•ื•ืื”.

ืฉื™ื ื•ื™ื™ื ืชื›ื ื•ื ื™ื™ื ืžื”ื™ืจื™ื: ืžืฉืคื™ืขื™ื ืขืœ ื—ื™ืฉื•ื‘ื™ ื”ื™ืชื›ื ื•ืช ื›ืœื›ืœื™ืช ื•ืขืจืš ืขืชื™ื“ื™

.ืคืขืจื™ ืžื—ื™ืจื™ื ื’ื™ืื•ื’ืจืคื™ื™ื ืงื™ืฆื•ื ื™ื™ื: ื™ื•ืฆืจื™ื ืงื•ืฉื™ ื‘ืงื‘ื™ืขืช ืื–ื•ืจื™ ื”ืฉื•ื•ืื” ืžืชืื™ืžื™ื.


9. ื”ื ื—ื™ื•ืช ืžืขืฉื™ื•ืช ืœืฉืžืื™ื

9.1 ืคืจื•ื˜ื•ืงื•ืœ ืขื‘ื•ื“ื” ืžื•ืžืœืฅ

ืฉืœื‘ ื”ื›ื ื”:

  • ื”ื’ื“ืจื” ื‘ืจื•ืจื” ืฉืœ ืžื˜ืจืช ื”ืฉื•ืžื” ื•ืื•ืคื™ ื”ื ื›ืก
  • ืื™ืกื•ืฃ ื ืชื•ื ื™ื ืžืžืงื•ืจื•ืช ืžื•ื›ืจื™ื ื•ืืžื™ื ื™ื
  • ื‘ื“ื™ืงืช ืจืœื•ื•ื ื˜ื™ื•ืช ื›ืœ ื’ื™ืฉื” ืœื ื›ืก ื•ืœืžื˜ืจื”

ืฉืœื‘ ื‘ื™ืฆื•ืข:

  • ื™ื™ืฉื•ื ื›ืœ ื”ื’ื™ืฉื•ืช ื”ืจืœื•ื•ื ื˜ื™ื•ืช ื‘ื ืคืจื“
  • ืชื™ืขื•ื“ ืžืคื•ืจื˜ ืฉืœ ื”ื ื—ื•ืช ื•ื—ื™ืฉื•ื‘ื™ื
  • ื–ื™ื”ื•ื™ ืžื•ืงื“ื ืฉืœ ืกื˜ื™ื•ืช ืžืฉืžืขื•ืชื™ื•ืช

ืฉืœื‘ ืกื™ื›ื•ื:

  • ื”ืฉื•ื•ืื” ื‘ื™ืงื•ืจืชื™ืช ืฉืœ ื”ืชื•ืฆืื•ืช
  • ื ื™ืชื•ื— ืกื™ื‘ื•ืช ืœืคืขืจื™ื
  • ืงื‘ื™ืขืช ืžืฉืงืœื•ืช ืžื ื•ืžืงืช ืœื›ืœ ื’ื™ืฉื”

9.2 ืจืžื–ื•ืจื™ื ืœื–ื™ื”ื•ื™ ื‘ืขื™ื•ืช

๐ŸŸข ื™ืจื•ืง (ืกื˜ื™ื™ื” ืชืงื™ื ื”): ืคืขืจ ืฉืœ ืขื“ 10% ื‘ื™ืŸ ื’ื™ืฉื•ืช, ืขื ื”ืกื‘ืจ ื”ื’ื™ื•ื ื™ ืœืฉื•ื ื•ืช.

๐ŸŸก ืฆื”ื•ื‘ (ืกื˜ื™ื™ื” ื—ืฉื•ื“ื”): ืคืขืจ ืฉืœ 10-20%, ื“ื•ืจืฉ ื‘ื“ื™ืงื” ื ื•ืกืคืช ื•ื ื™ืชื•ื— ืžืขืžื™ืง.

๐Ÿ”ด ืื“ื•ื (ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช): ืคืขืจ ืžืขืœ 20%, ืžื—ื™ื™ื‘ ื”ืงืคืืช ื”ืชื”ืœื™ืš ื•ื‘ื“ื™ืงื” ื™ืกื•ื“ื™ืช.

9.3 ื›ืœื™ื ืœื ื™ืชื•ื— ืื™ื›ื•ืช

ื ื™ืชื•ื— ืจื’ื™ืฉื•ืช ืžืชืงื“ื: ื‘ื“ื™ืงื” ื›ื™ืฆื“ ืฉื™ื ื•ื™ื™ื ืงื˜ื ื™ื ื‘ื”ื ื—ื•ืช ืžืฉืคื™ืขื™ื ืขืœ ื”ืชื•ืฆืื•ืช.

ื‘ื“ื™ืงื•ืช ืฆื“ื“ื™ื•ืช: ืฉื™ืžื•ืฉ ื‘ื ืชื•ื ื™ื ื ื•ืกืคื™ื ืœืื™ืžื•ืช ื”ืชื•ืฆืื•ืช.

ื™ื™ืขื•ืฅ ืขืžื™ืชื™ื: ื‘ื“ื™ืงื” ืขื ืฉืžืื™ื ืื—ืจื™ื ื‘ืขืœื™ ื ื™ืกื™ื•ืŸ ื“ื•ืžื”.


10. ืžืกืงื ื•ืช ื•ื”ืžืœืฆื•ืช

10.1 ื”ืžืกืงื ื•ืช ื”ืžืจื›ื–ื™ื•ืช

ืกื˜ื™ื•ืช ื”ืŸ ื—ืœืง ื˜ื‘ืขื™ ืžื”ืชื”ืœื™ืš: ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ื ืชื•ืฆืื” ื”ื›ืจื—ื™ืช ืฉืœ ื”ื‘ื“ืœื™ื ื‘ืžืชื•ื“ื•ืœื•ื’ื™ื” ื•ื‘ื ืชื•ื ื™ื.

ื”ืงื•ื ื˜ืงืกื˜ ืงื•ื‘ืข: ืจืžืช ื”ืกื˜ื™ื™ื” ื”ืžืงื•ื‘ืœืช ืชืœื•ื™ื” ื‘ืกื•ื’ ื”ื ื›ืก, ืžื˜ืจืช ื”ืฉื•ืžื” ื•ืชื ืื™ ื”ืฉื•ืง.

ืฉืงื™ืคื•ืช ื”ื™ื ื”ืžืคืชื—: ื”ื“ื™ื•ื•ื— ื”ื™ืฉืจ ืขืœ ืคืขืจื™ื ื•ืขืœ ืื™-ื•ื“ืื•ืช ื—ืฉื•ื‘ ื™ื•ืชืจ ืžื”ื™ืžื ืขื•ืช ืžืกื˜ื™ื•ืช.

10.2 ื”ืžืœืฆื•ืช ืœืฉื™ืคื•ืจ ื”ืžืงืฆื•ืข

ืคื™ืชื•ื— ื”ื ื—ื™ื•ืช ื‘ืจื•ืจื•ืช: ืงื‘ื™ืขืช ืขืจื›ื™ ืกืฃ ืžื•ืžืœืฆื™ื ืœืคื™ ืกื•ื’ ื ื›ืก ื•ืžื˜ืจืช ืฉื•ืžื”.

ืฉื™ืคื•ืจ ื”ื›ืฉืจื” ืžืงืฆื•ืขื™ืช: ื“ื’ืฉ ืขืœ ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ื•ืขืœ ื–ื™ื”ื•ื™ ื‘ื™ืกื™ื ืคื•ื˜ื ืฆื™ืืœื™ื™ื.

ืžื—ืงืจ ืžืชืžืฉืš: ืื™ืกื•ืฃ ื ืชื•ื ื™ื ืžืชืžืฉืš ืขืœ ื‘ื™ืฆื•ืขื™ ืฉื™ื˜ื•ืช ืฉื•ืžื” ืฉื•ื ื•ืช.

10.3 ืงืจื™ื˜ืจื™ื•ื ื™ื ืžื•ืฆืขื™ื ืœื“ื™ื•ื•ื—

ืจืžืช ืกื‘ื™ืจื•ืช (0-10%): ื“ื™ื•ื•ื— ืขืœ ื”ืคืขืจ ืœืœื ื”ืกื‘ืจ ืžื™ื•ื—ื“.

ืจืžืช ื—ืจื™ื’ื” (10-20%): ื“ื™ื•ื•ื— ืžืคื•ืจื˜ ืขืœ ื”ืคืขืจ ื•ื”ืกื™ื‘ื•ืช ืœื•.

ืจืžืช ื—ืจื™ื’ื” ืงื™ืฆื•ื ื™ืช (ืžืขืœ 20%): ื—ืงื™ืจื” ืžืœืื”, ื”ืกื‘ืจ ืžืขืžื™ืง, ื•ืคื ื™ื™ื” ืœื™ืขื•ืฅ ื ื•ืกืฃ.

11.1 ื”ืงืฉืจ ื”ืชื™ืื•ืจื˜ื™ ื‘ื™ืŸ ืกื˜ื™ื•ืช ืฉื•ืžื” ืœื‘ื•ืขื•ืช

ืคืขืจื™ื ื’ื“ื•ืœื™ื ื•ื™ื•ืฆืื™ ื“ื•ืคืŸ ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ืขืฉื•ื™ื™ื ืœื”ืขื™ื“ ืขืœ ื—ื•ืกืจ ืื™ื–ื•ืŸ ื‘ืฉื•ืง - ืื—ื“ ื”ืžืืคื™ื™ื ื™ื ื”ืžืจื›ื–ื™ื™ื ืฉืœ ื‘ื•ืขื•ืช ื ื“ืœ"ืŸ. ื›ืืฉืจ ื”ืฉื•ืง ื ืžืฆื ื‘ืžืฆื‘ ืฉืœ "ื”ืชืจื’ืฉื•ืช ืœื ืจืฆื™ื•ื ืœื™ืช", ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืฉื•ื ื•ืช ืขืœื•ืœื•ืช ืœื”ืชื ื”ื’ ื‘ืฆื•ืจื” ื—ืจื™ื’ื” ื•ืœื”ืคื’ื™ืŸ ืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช.

11.2 ืื™ืš ืคืขืจื™ ืฉื•ืžื” ื™ื›ื•ืœื™ื ืœื—ืฉื•ืฃ ื‘ื•ืขื”

๐Ÿ”ด ืกื™ืžื ื™ ืื–ื”ืจื” ืžืจื›ื–ื™ื™ื:ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžื•ืœ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ - ืคืขืจ ืงื™ืฆื•ื ื™:

  • ื‘ืชืงื•ืคืช ื‘ื•ืขื”: ืžื—ื™ืจื™ ื”ืฉื•ืง (ื’ื™ืฉืช ื”ืฉื•ื•ืื”) ืขื•ืœื™ื ื‘ื˜ื™ืจื•ืฃ ื‘ืขื•ื“ ืฉื”ื”ื›ื ืกื•ืช/ืฉื›ื™ืจื•ืช (ื’ื™ืฉืช ื”ื™ื•ื•ืŸ) ื ืฉืืจื•ืช ื™ื—ืกื™ืช ื™ืฆื™ื‘ื•ืช
  • ื”ืชื•ืฆืื”: ืคืขืจ ืฉืœ 30-50% ื•ื™ื•ืชืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช
  • ื”ืกื™ื‘ื”: ืขืœื™ื™ื” ืžื”ื™ืจื” ื‘ืžื—ื™ืจื™ ื”ื ื›ืกื™ื ื‘ื™ื—ื“ ืขื ืฉื•ืง ืฉื›ื™ืจื•ืช ื™ืฆื™ื‘ ื™ื›ื•ืœื” ืœืื•ืชืช ืขืœ ืชื—ื™ืœืช ื‘ื•ืขื”

ื’ื™ืฉืช ื”ืขืœื•ืช ืžื•ืœ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” - ืื™-ื”ื’ื™ื•ืŸ ื›ืœื›ืœื™:

  • ื‘ืชืงื•ืคืช ื‘ื•ืขื”: ืžื—ื™ืจื™ ื”ืฉื•ืง ืขื•ืœื™ื ื”ืจื‘ื” ืžืขืœ ืขืœื•ื™ื•ืช ื”ื‘ื ื™ื™ื” ื”ืืžื™ืชื™ื•ืช
  • ื”ืชื•ืฆืื”: ืคืขืจ ืฉืœ 40-60% ืœื˜ื•ื‘ืช ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”
  • ื”ืžืฉืžืขื•ืช: ื”ืฉื•ืง ืžืชืžื—ืจ ื ื›ืกื™ื ื‘ื”ืจื‘ื” ื™ื•ืชืจ ืžืขืœื•ืช ื™ืฆื™ืจืชื

11.3 ื“ื•ื’ืžืื•ืช ื”ื™ืกื˜ื•ืจื™ื•ืช ืžื•ื‘ื”ืงื•ืช

ื”ื‘ื•ืขื” ื”ืกืคืจื“ื™ืช (1996-2008): ื‘ืžื”ืœืš ื”ืชืงื•ืคื” 1997-2006, ืžื—ื™ืจื™ ื”ื“ื™ื•ืจ ื‘ืกืคืจื“ ืขืœื• ื›-150% ื‘ืžื•ื ื—ื™ื ื ื•ืžื™ื ืœื™ื™ื, ืฉื•ื•ื” ืœ-100% ืฆืžื™ื—ื” ื‘ืžื•ื ื—ื™ื ืจื™ืืœื™ื™ื. ื‘ืžื”ืœืš ืชืงื•ืคื” ื–ื•, ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ื’ื™ืขื• ืœืจืžื•ืช ืงื™ืฆื•ื ื™ื•ืช:

  • ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื”ืจืืชื” ืขืœื™ื•ืช ื‘ืœืชื™ ืคื•ืกืงื•ืช
  • ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื ืฉืืจื” ืžืชื•ื ื” (ืฉื›ื™ืจื•ืช ืœื ืขืœื• ื‘ืื•ืชื” ืžื™ื“ื”)
  • ื’ื™ืฉืช ื”ืขืœื•ืช ื”ื™ื™ืชื” ื ืžื•ื›ื” ืžืฉืžืขื•ืชื™ืช ืžื”ืžื—ื™ืจื™ื

ื”ื‘ื•ืขื” ื”ื™ืคื ื™ืช (1985-1989): ื‘ืฉื™ื ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ื‘-1989, ื”ืขืจืš ืฉืœ ืื“ืžื•ืช ื”ืืจืžื•ืŸ ื”ืงื™ืกืจื™ ื‘ื˜ื•ืงื™ื• ื”ื™ื” ื’ื‘ื•ื” ื™ื•ืชืจ ืžื–ื” ืฉืœ ื›ืœ ื”ื ื“ืœ"ืŸ ื‘ืžื“ื™ื ืช ืงืœื™ืคื•ืจื ื™ื”. ื–ื” ื”ื™ื” ืื™ื ื“ื™ืงื˜ื•ืจ ืงื™ืฆื•ื ื™ ืœืคืขืจ ื‘ื™ืŸ ืขืจื›ื™ ืฉื•ืง ืœืขืจื›ื™ื ื™ืกื•ื“ื™ื™ื.

11.4 ื”ืžื“ื“ื™ื ื”ืงืจื™ื˜ื™ื™ื ืœื–ื™ื”ื•ื™ ื‘ื•ืขื” ื“ืจืš ืคืขืจื™ ืฉื•ืžื”

๐Ÿ“Š ื™ื—ืกื™ ืžืคืชื— ืœื ื™ื˜ื•ืจ:ื™ื—ืก ืžื—ื™ืจ ืœืฉื›ื™ืจื•ืช (Price-to-Rent Ratio):

  • ืจื’ื™ืœ: 15-20 ืฉื ื•ืช ืฉื›ื™ืจื•ืช
  • ื—ืฉื•ื“: 25-30 ืฉื ื•ืช ืฉื›ื™ืจื•ืช
  • ื‘ื•ืขื”: 35+ ืฉื ื•ืช ืฉื›ื™ืจื•ืช

ื™ื—ืก ืžื—ื™ืจ ืœื”ื›ื ืกื” (Price-to-Income Ratio):

  • ืจื’ื™ืœ: 3-4 ืคืขืžื™ื ื”ื”ื›ื ืกื” ื”ืฉื ืชื™ืช
  • ื—ืฉื•ื“: 5-6 ืคืขืžื™ื ื”ื”ื›ื ืกื” ื”ืฉื ืชื™ืช
  • ื‘ื•ืขื”: 7+ ืคืขืžื™ื ื”ื”ื›ื ืกื” ื”ืฉื ืชื™ืช

ื™ื—ืก ื”ืžื—ื™ืจ ืœื”ื›ื ืกื” ื”ื•ื ืงืจื™ื˜ื™ ืœื”ื‘ื—ื ื” ื‘ื™ืŸ ื‘ื•ืขื•ืช ืžื•ื ืขื•ืช ืฆื™ืคื™ื•ืช ืœื‘ื™ืŸ ื“ื™ื ืžื™ืงื•ืช ืฉื•ืง ืื—ืจื•ืช, ืžื›ื™ื•ื•ืŸ ืฉืขืœื™ื™ืช ื™ื—ืก ื–ื” ืžืขื™ื“ื” ืขืœ ื—ื•ืžืจืช ื‘ื•ืขื” ื‘ืœืชื™ ื™ืกื•ื“ื™ืช ื‘ืฆื•ืจื” ืืžื™ื ื” ื™ื•ืชืจ ืžืืฉืจ ืขืœื™ื™ืช ืžื—ื™ืจื™ื ืจื™ืืœื™ื™ื ืœื‘ื“ื”.

11.5 ืžืงืจื™ ื”ืงืฆื”: ืคืขืจื™ื ื›ืกื™ืžืŸ ืœื‘ื•ืขื” ืžืชืคื•ืฆืฆืช

๐Ÿ”ฅ ืจืžื•ืช ื”ืคืขืจ ื”ืžืขื™ื“ื•ืช ืขืœ ื‘ื•ืขื” ืงื™ืฆื•ื ื™ืช:ืคืขืจ 50%+ ื‘ื™ืŸ ื’ื™ืฉืช ื”ืฉื•ื•ืื” ืœื’ื™ืฉืช ื”ื™ื•ื•ืŸ:

  • ืžืขื™ื“ ืขืœ ื”ืชื ืชืงื•ืช ืžื•ื—ืœื˜ืช ืฉืœ ื”ืžื—ื™ืจื™ื ืžื”ื™ืกื•ื“ื•ืช ื”ื›ืœื›ืœื™ื™ื
  • ื”ืื™ื ื“ื™ืงื˜ื•ืจ ื”ื—ื–ืง ื‘ื™ื•ืชืจ ืœื‘ื•ืขื” ืžืกื•ื›ื ืช

ืคืขืจ 40%+ ื‘ื™ืŸ ื’ื™ืฉืช ื”ืฉื•ื•ืื” ืœื’ื™ืฉืช ื”ืขืœื•ืช:

  • ืžืขื™ื“ ืขืœ ืกืคืงื•ืœืฆื™ื” ืžืกื™ื‘ื™ืช ื•ืขืœ ืžื—ื™ืจื™ื ืฉืื™ื ื ืžื•ืฆื“ืงื™ื ื™ืกื•ื“ื™ืช
  • ืฉื•ืง ืฉืžืชืžื—ืจ ื ื›ืกื™ื ืœืคื™ "ืชื•ืจืช ื”ืฉื•ื˜ื” ื”ื’ื“ื•ืœ ื™ื•ืชืจ"

11.6 ื”ืชื ื”ื’ื•ืช ืฉืžืื™ื ื‘ืชืงื•ืคื•ืช ื‘ื•ืขื”

๐Ÿง  ื”ื˜ื™ื•ืช ืคืกื™ื›ื•ืœื•ื’ื™ื•ืช ื”ืžืฉืคื™ืขื•ืช ืขืœ ื”ืฉื•ืžื”:ื”ื˜ื™ื™ืช ื”ืขื™ื’ื•ืŸ (Anchoring Bias):

  • ืฉืžืื™ื ื ื•ื˜ื™ื ืœื”ืชื™ื™ื—ืก ืœืžื—ื™ืจื™ ืฉื•ืง ื ื•ื›ื—ื™ื™ื ื›"ื ื•ืจืžื”"
  • ื’ื•ืจืžืช ืœื”ืชื›ื ืกื•ืช ืžืœืื›ื•ืชื™ืช ืฉืœ ื”ื’ื™ืฉื•ืช ืœื›ื™ื•ื•ืŸ ืžื—ื™ืจื™ ื”ืฉื•ืง

ืœื—ืฅ ืฉื•ืง ื•ืœืงื•ื—:

  • ืœื—ืฅ ืžืœืงื•ื—ื•ืช ืœืงื‘ืœ ืฉื•ืžื•ืช "ืชื•ืืžื•ืช ืฉื•ืง"
  • ืคื—ื“ ืžืื™ื‘ื•ื“ ืขืกืงื™ื ื‘ืฉืœ ืฉื•ืžื•ืช "ืฉืžืจื ื™ื•ืช"

ืชื•ืคืขืช ื”ืžื•ื ื™ (Herd Mentality): ื‘ืžื”ืœืš ืชืงื•ืคื•ืช ื›ืืœื”, ื ื˜ื™ื™ื” ืงื•ืœืงื˜ื™ื‘ื™ืช ื ื•ื˜ื” ืœื”ืชืคืชื—, ื”ื’ื•ืจืžืช ืœืžืฉืงื™ืขื™ื ืœื”ืชืขืœื ืžืกื™ืžื ื™ ืื–ื”ืจื” ื•ืžื ื™ืชื•ื— ืจืฆื™ื•ื ืœื™ ืฉืœ ื”ืฉื•ืง

11.7 ื›ืœื™ื ืœื–ื™ื”ื•ื™ ืžื•ืงื“ื ืฉืœ ื‘ื•ืขื” ื“ืจืš ืคืขืจื™ ืฉื•ืžื”

๐Ÿ” ืคืจื•ื˜ื•ืงื•ืœ ืื‘ื—ื•ืŸ ืžืชืงื“ื:ืฉืœื‘ 1 - ื ื™ื˜ื•ืจ ื™ื—ืกื™ื ื™ืกื•ื“ื™ื™ื:

  • ืžืขืงื‘ ืฉื•ื˜ืฃ ืื—ืจ ื™ื—ืกื™ ืžื—ื™ืจ-ืฉื›ื™ืจื•ืช ื•ืžื—ื™ืจ-ื”ื›ื ืกื”
  • ื”ืฉื•ื•ืื” ืœืžืžื•ืฆืขื™ื ื”ื™ืกื˜ื•ืจื™ื™ื ื‘ืื–ื•ืจ

ืฉืœื‘ 2 - ื ื™ืชื•ื— ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช:

  • ื—ื™ืฉื•ื‘ ืคืขืจื™ื ืฉื‘ื•ืขื™ื™ื/ื—ื•ื“ืฉื™ื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”
  • ื–ื™ื”ื•ื™ ืžื’ืžื•ืช ืฉืœ ื”ืชืจื—ื‘ื•ืช ืคืขืจื™ื

ืฉืœื‘ 3 - ื‘ื“ื™ืงืช ืžื“ื“ื™ ืฉื•ืง ื ื•ืกืคื™ื:

  • ื ื™ื˜ื•ืจ ื”ื™ืงืฃ ืขืกืงืื•ืช ื•ืžื”ื™ืจื•ืช ืžื›ื™ืจื•ืช
  • ื‘ื“ื™ืงืช ืชื ืื™ ืืฉืจืื™ ื•ืจืžืช ืกืคืงื•ืœืฆื™ื”

ืฉืœื‘ 4 - ื”ืชืจืขื” ืžืงืฆื•ืขื™ืช:

  • ื“ื™ื•ื•ื— ืœืœืงื•ื—ื•ืช ืขืœ ืกื™ื›ื•ื ื™ ืฉื•ืง
  • ื”ืžืœืฆื” ืขืœ ื–ื”ื™ืจื•ืช ืžื™ื•ื—ื“ืช ื‘ื”ืฉืงืขื•ืช

11.8 ื”ืžืฆื‘ ื”ื™ืฉืจืืœื™ - ืกื™ืžื ื™ ืื–ื”ืจื” ื ื•ื›ื—ื™ื™ื

๐Ÿ‡ฎ๐Ÿ‡ฑ ืื™ื ื“ื™ืงื˜ื•ืจื™ื ื™ื™ื—ื•ื“ื™ื™ื ืœืฉื•ืง ื”ื™ืฉืจืืœื™:ื™ื—ืก ืžื—ื™ืจ ืœื”ื›ื ืกื”:

  • ื‘ืขืจื™ื ืžืจื›ื–ื™ื•ืช ื”ื’ื™ืข ืœ-8-12 ืคืขืžื™ื ื”ื”ื›ื ืกื” ื”ืฉื ืชื™ืช
  • ืžืฉืžืขื•ืช: ื—ืจื™ื’ื” ืงื™ืฆื•ื ื™ืช ืžื”ื ื•ืจืžื” ื”ื‘ื™ื ืœืื•ืžื™ืช

ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช:

  • ืคืขืจื™ื ืฉืœ 20-35% ื‘ื™ืŸ ื’ื™ืฉืช ื”ืฉื•ื•ืื” ืœื’ื™ืฉืช ื”ื™ื•ื•ืŸ
  • ืžืฉืžืขื•ืช: ืกื™ืžืŸ ืื–ื”ืจื” ืžืฉืžืขื•ืชื™

ืชื•ืคืขื•ืช ื™ื™ื—ื•ื“ื™ื•ืช:

  • ื”ืฉืงืขื•ืช ืกืคืงื•ืœื˜ื™ื‘ื™ื•ืช ืจื—ื‘ื•ืช ื”ื™ืงืฃ
  • ืคืขืจื™ ืžื—ื™ืจื™ื ืงื™ืฆื•ื ื™ื™ื ื‘ื™ืŸ ืื–ื•ืจื™ื
  • ืชืœื•ืช ื’ื‘ื”ื” ื‘ืžื“ื™ื ื™ื•ืช ืžืžืฉืœืชื™ืช

11.9 ืืกื˜ืจื˜ื’ื™ื•ืช ืœืžื ื™ืขืช ื˜ืขื•ื™ื•ืช ื‘ืชืงื•ืคื•ืช ื‘ื•ืขื”

โšก ื”ืžืœืฆื•ืช ืœืฉืžืื™ื:ืฉืžื™ืจื” ืขืœ ืขืฆืžืื•ืช ืžืงืฆื•ืขื™ืช:

  • ื”ื™ืžื ืขื•ืช ืžื”ื˜ื™ื•ืช ืฉื•ืง ื•ืœื—ืฆื™ื ื—ื™ืฆื•ื ื™ื™ื
  • ื“ื‘ืงื•ืช ื‘ืขืงืจื•ื ื•ืช ืฉื•ืžื” ื™ืกื•ื“ื™ื™ื

ื“ื™ื•ื•ื— ืฉืงื•ืฃ ืขืœ ืกื™ื›ื•ื ื™ื:

  • ืฆื™ื•ืŸ ืžืคื•ืจืฉ ืฉืœ ืกื™ื›ื•ื ื™ ื‘ื•ืขื” ื‘ื“ื•ื—ื•ืช
  • ื”ืกื‘ืจ ื”ืคืขืจื™ื ื”ืงื™ืฆื•ื ื™ื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช

ืฉื™ืžื•ืฉ ื‘ื ืชื•ื ื™ื ื”ื™ืกื˜ื•ืจื™ื™ื:

  • ื”ืฉื•ื•ืื” ืœืชืงื•ืคื•ืช ืขื‘ืจ ื•ื”ืฆื’ืช ื ืชื•ื ื™ื ื‘ืคืจืกืคืงื˜ื™ื‘ื”
  • ื”ื“ื’ืฉืช ืกื˜ื™ื•ืช ืžื ื•ืจืžื•ืช ื”ื™ืกื˜ื•ืจื™ื•ืช

11.10 ืžืกืงื ื•ืช ืœื’ื‘ื™ ืงืฉืจ ืคืขืจื™ ืฉื•ืžื”-ื‘ื•ืขื•ืช

๐Ÿ“ˆ ื”ืžืกืงื ื•ืช ื”ืžืจื›ื–ื™ื•ืช:ืคืขืจื™ื ื”ื ืกื™ืžืคื˜ื•ื, ืœื ืกื™ื‘ื”: ืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ื ืชื•ืฆืื” ืฉืœ ื‘ื•ืขืช ื ื“ืœ"ืŸ, ืœื ื”ื’ื•ืจื ืœื”. ืืš ื”ื ืžืฉืžืฉื™ื ื›ืžื“ื“ ืื–ื”ืจื” ื™ืขื™ืœ.ืจื™ื‘ื•ื™ ืกื™ืžื ื™ื: ืคืขืจ ื™ื•ืฆื ื“ื•ืคืŸ ื‘ื’ื™ืฉื” ืื—ืช ืขืฉื•ื™ ืœื”ื™ื•ืช ืžืงืจื™, ืืš ืคืขืจื™ื ืงื™ืฆื•ื ื™ื™ื ื‘ืžืกืคืจ ื’ื™ืฉื•ืช ืžืขื™ื“ื™ื ืขืœ ื‘ืขื™ื” ืžืขืจื›ืชื™ืช.ื”ืงืฉืจ ื”ื–ืžื ื™ ื—ืฉื•ื‘: ื‘ื‘ื•ืขื•ืช ืžืชืคืชื—ื•ืช, ื”ืคืขืจื™ื ื’ื“ืœื™ื ื‘ื”ื“ืจื’ื”. ื‘ื‘ื•ืขื•ืช ืžืชืคื•ืฆืฆื•ืช, ื”ืคืขืจื™ื ืžืฉืชื ื™ื ื‘ืžื”ื™ืจื•ืช ื›ืืฉืจ ืื—ืช ื”ื’ื™ืฉื•ืช "ืžืชืขื“ื›ื ืช" ืœืžืฆื™ืื•ืช.ืฉืžืื™ื ื›ืžืขืจื›ืช ื”ืชืจืขื” ืžื•ืงื“ืžืช: ืฉืžืื™ื ืžืงืฆื•ืขื™ื™ื ื”ื™ื›ื•ืœื™ื ืœื–ื”ื•ืช ื•ืœื“ื•ื•ื— ืขืœ ืคืขืจื™ื ื—ืจื™ื’ื™ื ื™ื›ื•ืœื™ื ืœืฉืžืฉ ื›ืžืขืจื›ืช ื”ืชืจืขื” ืžื•ืงื“ืžืช ืœื‘ื•ืขื•ืช ื ื“ืœ"ืŸ.

ืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื™ื›ื•ืœื™ื ืœื”ืขื™ื“ ืขืœ ื‘ื•ืขื”!

๐ŸŽฏ ื”ืžืžืฆืื™ื ื”ืžืจื›ื–ื™ื™ื:

ืคืขืจื™ื ื›ืžื“ื“ ืื–ื”ืจื”:

  • ืคืขืจ ืฉืœ 30-50%+ ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ = ืกื™ืžืŸ ืื–ื”ืจื” ืจืฆื™ื ื™
  • ืคืขืจ ืฉืœ 40-60%+ ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœื’ื™ืฉืช ื”ืขืœื•ืช = ืื™ื ื“ื™ืงื˜ื•ืจ ืœื‘ื•ืขื” ืžืกื•ื›ื ืช

ื”ืžื ื’ื ื•ืŸ:

  • ื‘ืชืงื•ืคืช ื‘ื•ืขื”, ืžื—ื™ืจื™ ื”ืฉื•ืง (ื’ื™ืฉืช ื”ืฉื•ื•ืื”) ืขื•ืœื™ื ื‘ื˜ื™ืจื•ืฃ
  • ืฉื›ื™ืจื•ืช ื•ื”ื›ื ืกื•ืช (ื’ื™ืฉืช ื”ื™ื•ื•ืŸ) ื ืฉืืจื•ืช ื™ื—ืกื™ืช ื™ืฆื™ื‘ื•ืช
  • ืขืœื•ื™ื•ืช ื‘ื ื™ื™ื” (ื’ื™ืฉืช ืขืœื•ืช) ืœื ืขื•ืœื•ืช ื‘ืื•ืชื” ืžื”ื™ืจื•ืช
  • ื”ืชื•ืฆืื”: ืคืขืจื™ื ืงื™ืฆื•ื ื™ื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช

๐Ÿ“Š ื“ื•ื’ืžืื•ืช ืžื”ืขื•ืœื:

ืกืคืจื“ (1996-2008): ืคืขืจื™ื ืฉืœ 50%+ ื‘ื™ืŸ ื’ื™ืฉื•ืช ืœืคื ื™ ืงืจื™ืกืช ื”ื‘ื•ืขื”ื™ืคืŸ (1985-1989): ืคืขืจื™ื ืงื™ืฆื•ื ื™ื™ื ื‘ื™ืŸ ืขืจื›ื™ ืฉื•ืง ืœืขืจื›ื™ื ื™ืกื•ื“ื™ื™ื

๐Ÿ‡ฎ๐Ÿ‡ฑ ื”ืžืฆื‘ ื”ื™ืฉืจืืœื™:

ื‘ื™ืฉืจืืœ ื›ื™ื•ื ื™ืฉ ืกื™ืžื ื™ ืื–ื”ืจื”:

  • ื™ื—ืก ืžื—ื™ืจ ืœื”ื›ื ืกื”: 8-12 ืคืขืžื™ื (ื ื•ืจืžื”: 3-4)
  • ืคืขืจื™ื ืฉืœ 20-35% ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”
  • ื”ืฉืงืขื•ืช ืกืคืงื•ืœื˜ื™ื‘ื™ื•ืช ื ืจื—ื‘ื•ืช

ื”ืžืกืงื ื” ื”ืžืขืฉื™ืช: ืฉืžืื™ื ืžืงืฆื•ืขื™ื™ื ื™ื›ื•ืœื™ื ืœืฉืžืฉ ื›ืžืขืจื›ืช ื”ืชืจืขื” ืžื•ืงื“ืžืช ืœื‘ื•ืขื•ืช ื ื“ืœ"ืŸ ืข"ื™ ื–ื™ื”ื•ื™ ื•ื“ื™ื•ื•ื— ืขืœ ืคืขืจื™ื ื—ืจื™ื’ื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”.


ื ืกืคื—ื™ื

ื ืกืคื— ื': ื“ื•ื’ืžืื•ืช ืžืขืฉื™ื•ืช

ื“ื•ื’ืžื” 1: ื“ื™ืจืช 4 ื—ื“ืจื™ื ื‘ืชืœ ืื‘ื™ื‘

  • ื’ื™ืฉืช ื”ืฉื•ื•ืื”: โ‚ช2,800,000
  • ื’ื™ืฉืช ืขืœื•ืช: โ‚ช2,600,000
  • ืคืขืจ: 7.7% - ื‘ื˜ื•ื•ื— ื”ืชืงื™ืŸ

ื“ื•ื’ืžื” 2: ื‘ื ื™ื™ืŸ ืžืฉืจื“ื™ื ื‘ืคืชื— ืชืงื•ื•ื”

  • ื’ื™ืฉืช ื”ืฉื•ื•ืื”: โ‚ช15,000,000
  • ื’ื™ืฉืช ื”ื™ื•ื•ืŸ: โ‚ช13,500,000
  • ืคืขืจ: 10.5% - ืžื—ื™ื™ื‘ ื‘ื“ื™ืงื” ื ื•ืกืคืช

ื ืกืคื— ื‘': ืจืฉื™ืžืช ื‘ื™ื‘ืœื™ื•ื’ืจืคื™ื” ื•ืžืงื•ืจื•ืช

  • Federal Housing Finance Agency (FHFA) Uniform Appraisal Dataset
  • International Valuation Standards Council (IVSC) Guidelines 2025
  • Uniform Standards of Professional Appraisal Practice (USPAP)
  • Brookings Institution Research on Appraisal Bias (2024)
  • Freddie Mac Research Notes on Valuation Gaps (2021)
  • William Vaughan Company Professional Guidelines

ื ืกืคื— ื’': ื”ืžืœืฆื•ืช ืœื™ื™ืฉื•ื

ืœืฉืžืื™ื ื‘ื•ื“ื“ื™ื: ื›ืœื™ื ืœืžืขืงื‘ ืขืฆืžื™ ืื—ืจ ืื™ื›ื•ืช ื”ืขื‘ื•ื“ื” ื•ืขืงื‘ื™ื•ืช ื”ืชื•ืฆืื•ืช.ืœืžืฉืจื“ื™ ืฉืžืื•ืช: ืคืจื•ื˜ื•ืงื•ืœื™ ื‘ืงืจืช ืื™ื›ื•ืช ืคื ื™ืžื™ื™ื ื•ื‘ื“ื™ืงืช ืขืžื™ืชื™ื.ืœืจื’ื•ืœื˜ื•ืจื™ื: ื”ืžืœืฆื•ืช ืœืžืกื’ืจืช ืคื™ืงื•ื— ืžืงืฆื•ืขื™ืช ืžืื•ื–ื ืช.


ื ืกืคื—ื™ื

ื ืกืคื— ื': ื“ื•ื’ืžืื•ืช ืžืขืฉื™ื•ืช

ื“ื•ื’ืžื” 1: ื“ื™ืจืช 4 ื—ื“ืจื™ื ื‘ืชืœ ืื‘ื™ื‘

  • ื’ื™ืฉืช ื”ืฉื•ื•ืื”: โ‚ช2,800,000
  • ื’ื™ืฉืช ืขืœื•ืช: โ‚ช2,600,000
  • ืคืขืจ: 7.7% - ื‘ื˜ื•ื•ื— ื”ืชืงื™ืŸ

ื“ื•ื’ืžื” 2: ื‘ื ื™ื™ืŸ ืžืฉืจื“ื™ื ื‘ืคืชื— ืชืงื•ื•ื”

  • ื’ื™ืฉืช ื”ืฉื•ื•ืื”: โ‚ช15,000,000
  • ื’ื™ืฉืช ื”ื™ื•ื•ืŸ: โ‚ช13,500,000
  • ืคืขืจ: 10.5% - ืžื—ื™ื™ื‘ ื‘ื“ื™ืงื” ื ื•ืกืคืช

ื ืกืคื— ื‘': ืจืฉื™ืžืช ื‘ื™ื‘ืœื™ื•ื’ืจืคื™ื” ื•ืžืงื•ืจื•ืช

  • Federal Housing Finance Agency (FHFA) Uniform Appraisal Dataset
  • International Valuation Standards Council (IVSC) Guidelines 2025
  • Uniform Standards of Professional Appraisal Practice (USPAP)
  • Brookings Institution Research on Appraisal Bias (2024)
  • Freddie Mac Research Notes on Valuation Gaps (2021)
  • William Vaughan Company Professional Guidelines

ื ืกืคื— ื’': ื”ืžืœืฆื•ืช ืœื™ื™ืฉื•ื

ืœืฉืžืื™ื ื‘ื•ื“ื“ื™ื: ื›ืœื™ื ืœืžืขืงื‘ ืขืฆืžื™ ืื—ืจ ืื™ื›ื•ืช ื”ืขื‘ื•ื“ื” ื•ืขืงื‘ื™ื•ืช ื”ืชื•ืฆืื•ืช.

ืœืžืฉืจื“ื™ ืฉืžืื•ืช: ืคืจื•ื˜ื•ืงื•ืœื™ ื‘ืงืจืช ืื™ื›ื•ืช ืคื ื™ืžื™ื™ื ื•ื‘ื“ื™ืงืช ืขืžื™ืชื™ื.

ืœืจื’ื•ืœื˜ื•ืจื™ื: ื”ืžืœืฆื•ืช ืœืžืกื’ืจืช ืคื™ืงื•ื— ืžืงืฆื•ืขื™ืช ืžืื•ื–ื ืช.


ืกื™ื•ื: ืžื—ืงืจ ื–ื” ืžืจืื” ื›ื™ ื”ื˜ื™ืคื•ืœ ื”ื ื›ื•ืŸ ื‘ืกื˜ื™ื•ืช ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื“ื•ืจืฉ ืื™ื–ื•ืŸ ืขื“ื™ืŸ ื‘ื™ืŸ ื”ื›ืจื” ื‘ืฉื•ื ื•ืช ื”ื˜ื‘ืขื™ืช ื•ื‘ื™ืŸ ืฉืžื™ืจื” ืขืœ ืืžื™ื ื•ืช ืžืงืฆื•ืขื™ืช. ื”ืžืคืชื— ื”ื•ื ืฉืงื™ืคื•ืช, ืขืงื‘ื™ื•ืช ืžืชื•ื“ื•ืœื•ื’ื™ืช, ื•ื™ื›ื•ืœืช ืœืกืคืง ื”ืกื‘ืจื™ื ืžืงืฆื•ืขื™ื™ื ืžื‘ื•ืกืกื™ื ืœื›ืœ ืกื˜ื™ื™ื” ืžืฉืžืขื•ืชื™ืช.



Gemi ื”ืชื›ื ืกื•ืช ื•ื”ืชื‘ื“ืจื•ืช ื‘ืฉื•ืžืช ืžืงืจืงืขื™ืŸ: ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ืคืขืจื™ื ืžืชื•ื“ื•ืœื•ื’ื™ื™ื ื•ื”ืฉืœื›ื•ืชื™ื”ื ืขืœ ืืžื™ื ื•ืช ื”ืฉื•ืžื”

ืชืงืฆื™ืจ ืžื ื”ืœื™ื

ื“ื•ื— ื–ื” ืžืฆื™ื’ ื ื™ืชื•ื— ืžืขืžื™ืง ื•ื‘ื™ืงื•ืจืชื™ ืฉืœ ืชื•ืคืขืช ื”ืคืขืจื™ื ื‘ื™ืŸ ืฉืœื•ืฉ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืงืœืืกื™ื•ืช ื‘ืžืงืจืงืขื™ืŸ: ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ื›ืœื›ืœื™ืช) ื•ื’ื™ืฉืช ื”ืขืœื•ืช. ื‘ืžืจื›ื– ื”ืžื—ืงืจ ืขื•ืžื“ืช ื”ืฉืืœื” ื”ืื ืกื˜ื™ื•ืช ื‘ืชื•ืฆืื•ืช ื”ืฉื•ื•ื™ ื”ืžืชืงื‘ืœื•ืช ืžื’ื™ืฉื•ืช ืืœื” ื”ืŸ ืชื•ืฆืจ ืœื’ื™ื˜ื™ืžื™ ืฉืœ ืžื•ื“ืœื™ื ืื ืœื™ื˜ื™ื™ื ืฉื•ื ื™ื, ืื• ืฉืžื ื”ืŸ ืกื™ืžืŸ ืœื›ืฉืœ ืฉื•ืžืชื™, ืจืฉืœื ื•ืช ืžืงืฆื•ืขื™ืช ืื• ืฉื™ืงื•ืฃ ืฉืœ ืฉื•ืง ื‘ืœืชื™ ืจืฆื™ื•ื ืœื™.ื”ื ื™ืชื•ื— ืžืชื‘ืกืก ืขืœ ืกืงื™ืจื” ืžืงื™ืคื” ืฉืœ ืกืคืจื•ืช ืืงื“ืžื™ืช ื‘ื™ื ืœืื•ืžื™ืช, ืชืงื ื™ ืฉืžืื•ืช ื‘ื™ื ืœืื•ืžื™ื™ื (IVS) ื•ืืžืจื™ืงืื™ื™ื (USPAP), ืชืงื™ื ื” ื™ืฉืจืืœื™ืช, ืคืกื™ืงื” ืžืฉืคื˜ื™ืช ืžื”ืืจืฅ ื•ืžื”ืขื•ืœื, ื•ื“ื•ื—ื•ืช ืขื ืคื™ื™ื. ืžืžืฆืื™ ื”ื“ื•ื— ืžืฆื‘ื™ืขื™ื ืขืœ ื›ืš ืฉืกื˜ื™ื™ื” ืžืกื•ื™ืžืช ืื™ื ื” ืจืง ืฆืคื•ื™ื” ืืœื ืืฃ ืžื”ื•ืชื™ืช ืœืชื”ืœื™ืš ื”ืฉื•ืžื”, ืฉื›ืŸ ื›ืœ ื’ื™ืฉื” ืžื™ื™ืฆื’ืช ืคื™ืœื•ืกื•ืคื™ื™ืช ืขืจืš ืฉื•ื ื”: ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื”ื™ื ืจื˜ืจื•ืกืคืงื˜ื™ื‘ื™ืช (ืžื‘ื•ืกืกืช ืขื‘ืจ), ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื”ื™ื ืคืจื•ืกืคืงื˜ื™ื‘ื™ืช (ืžื‘ื•ืกืกืช ืขืชื™ื“), ื•ื’ื™ืฉืช ื”ืขืœื•ืช ื”ื™ื ืื™ื ื˜ืจื•ืกืคืงื˜ื™ื‘ื™ืช (ืžื‘ื•ืกืกืช ืขืœ ื”ืžืจื›ื™ื‘ื™ื ื”ืคื™ื–ื™ื™ื ืฉืœ ื”ื ื›ืก).ื”ื“ื•ื— ืงื•ื‘ืข ื›ื™ ื”ื˜ื•ื•ื— ืฉืœ 10%-15% ืžื”ื•ื•ื” "ื ืงื•ื“ืช ืžืคื ื”" ืงืจื™ื˜ื™ืช, ืฉื‘ื” ืกื˜ื™ื™ื” ืกื‘ื™ืจื” ื”ื•ืคื›ืช ืœื—ืจื™ื’ื” ื”ื“ื•ืจืฉืช ื‘ื—ื™ื ื” ืžืขืžื™ืงื”. ืคืขืจื™ื ื”ื—ื•ืจื’ื™ื ืžื˜ื•ื•ื— ื–ื” ืื™ื ื ื‘ื”ื›ืจื— ืžืขื™ื“ื™ื ืขืœ ืจืฉืœื ื•ืช, ืืœื ืขืฉื•ื™ื™ื ืœืฉืžืฉ ื›ืœื™ ืื‘ื—ื•ื ื™ ืจื‘ ืขื•ืฆืžื” ื”ืžืฆื‘ื™ืข ืขืœ ืชืคืงื•ื“ ืœืงื•ื™ ืฉืœ ื”ืฉื•ืง (ื›ื’ื•ืŸ ื‘ื•ืขืช ืžื—ื™ืจื™ื), ืขืœ ื™ื™ื—ื•ื“ื™ื•ืช ื”ื ื›ืก ื”ื ื™ืฉื•ื, ืื• ืขืœ ืžื—ืกื•ืจ ื—ืžื•ืจ ื‘ื ืชื•ื ื™ื.ื”ื ื™ืชื•ื— ืžืจืื” ื›ื™ ื’ื•ื‘ื” ื”ืคืขืจื™ื ืžื•ืฉืคืข ื‘ืื•ืคืŸ ื“ืจืžื˜ื™ ืžื”ืงืฉืจ ื”ืฉื•ืžื”: ืกื•ื’ ื”ื ื›ืก (ืคืขืจื™ื ื’ื“ืœื™ื ื‘ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื ื•ื‘ืขืœื™ ื™ื™ืขื•ื“ ืžื™ื•ื—ื“), ืžื˜ืจืช ื”ืฉื•ืžื” (ืฉื•ืžื” ืœื‘ื˜ื•ื—ื” ืชื”ื™ื” ืฉืžืจื ื™ืช ื™ื•ืชืจ ืžืฉื•ืžื” ืœืฆื•ืจื›ื™ ืžื›ื™ืจื”), ื•ืžืืคื™ื™ื ื™ ื”ืฉื•ืง (ืฉื•ื•ืงื™ื ืชื ื•ื“ืชื™ื™ื, ื“ืœื™ืœื™ ืžื™ื“ืข ืื• ืžื ื•ืคื—ื™ื, ื“ื•ื’ืžืช ื”ืฉื•ืง ื”ื™ืฉืจืืœื™, ืžื™ื™ืฆืจื™ื ืกื˜ื™ื•ืช ื’ื“ื•ืœื•ืช ื™ื•ืชืจ).ืœื‘ืกื•ืฃ, ื”ื“ื•ื— ืžืฆื™ืข ืžืกื’ืจืช ืขื‘ื•ื“ื” ืžืงืฆื•ืขื™ืช ืœื”ืชืžื•ื“ื“ื•ืช ืขื ืคืขืจื™ื. ืžืกื’ืจืช ื–ื• ื›ื•ืœืœืช ืžืขืจื›ืช ืžื“ื•ืจื’ืช ืœืกื™ื•ื•ื’ ืกื˜ื™ื•ืช, ืคืจื•ื˜ื•ืงื•ืœ ืœืงื‘ืœืช ื”ื—ืœื˜ื•ืช ืขื‘ื•ืจ ื”ืฉืžืื™, ื•ื”ื ื—ื™ื•ืช ืžืคื•ืจื˜ื•ืช ืœื“ื™ื•ื•ื—, ื ื™ืžื•ืง ื•ืฉืงืœื•ืœ ื”ืชื•ืฆืื•ืช ื‘ืื•ืคืŸ ืฉืงื•ืฃ ื•ื‘ืจ-ื”ื’ื ื”. ื”ืžืœืฆื•ืช ืืœื• ื ื•ืขื“ื• ืœื—ื–ืง ืืช ื”ืืžื™ื ื•ืช ื•ื”ืชืงืคื•ืช ืฉืœ ื“ื•ื—ื•ืช ืฉื•ืžื”, ืœื”ื’ื‘ื™ืจ ืืช ืืžื•ืŸ ื”ืฆื™ื‘ื•ืจ ื‘ืžืงืฆื•ืข, ื•ืœืกืคืง ืœืžืขืจื›ืช ื”ืžืฉืคื˜ื™ืช ื•ืœื’ื•ืคื™ื ืจื’ื•ืœื˜ื•ืจื™ื™ื ื›ืœื™ื ื˜ื•ื‘ื™ื ื™ื•ืชืจ ืœื”ื‘ื ืช ืžืกืงื ื•ืช ื”ืฉื•ื•ื™ ื•ื”ื”ื™ื’ื™ื•ืŸ ื”ืขื•ืžื“ ืžืื—ื•ืจื™ื”ืŸ.


ื—ืœืง I: ื”ื™ืกื•ื“ื•ืช ื”ืžืชื•ื“ื•ืœื•ื’ื™ื™ื ื•ื”ืžืชื—ื™ื ื”ืžื•ื‘ื ื™ื ื‘ื™ื ื™ื”ื

ื‘ื‘ืกื™ืก ืžืงืฆื•ืข ืฉืžืื•ืช ื”ืžืงืจืงืขื™ืŸ ืขื•ืžื“ื•ืช ืฉืœื•ืฉ ื’ื™ืฉื•ืช ืงืœืืกื™ื•ืช ืœื”ืขืจื›ืช ืฉื•ื•ื™, ื”ืžืงื•ื‘ืœื•ืช ื‘ืขื•ืœื ื›ื•ืœื•. ื’ื™ืฉื•ืช ืืœื• ืื™ื ืŸ ืจืง ื ื•ืกื—ืื•ืช ื—ื™ืฉื•ื‘, ืืœื ื”ืŸ ืžื™ื™ืฆื’ื•ืช ืขื“ืฉื•ืช ืคื™ืœื•ืกื•ืคื™ื•ืช ื ืคืจื“ื•ืช ืฉื“ืจื›ืŸ ื ื™ืชืŸ ืœื‘ื—ื•ืŸ ืืช ืžื•ืฉื’ ื”"ืขืจืš". ื”ื‘ื ืช ื”ืขืงืจื•ื ื•ืช, ื”ื—ื•ื–ืงื•ืช, ื•ื‘ืžื™ื•ื—ื“ ื”ื—ื•ืœืฉื•ืช ื”ืžื•ื‘ื ื•ืช ื•ืจื’ื™ืฉื•ืชืŸ ืœื ืชื•ื ื™ื, ื”ื™ื ื”ืžืคืชื— ืœืคืขื ื•ื— ื”ืกื™ื‘ื•ืช ืœื”ื™ื•ื•ืฆืจื•ืช ืคืขืจื™ื ื‘ื™ืŸ ืชื•ืฆืื•ืชื™ื”ืŸ.   

1.1 ืขืœื™ื•ื ื•ืช ื”ืฉื•ืง: ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”

ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (Sales Comparison Approach) ื ื—ืฉื‘ืช ืœื’ื™ืฉื” ื”ืžืจื›ื–ื™ืช ื•ื”ืืžื™ื ื” ื‘ื™ื•ืชืจ ื‘ืฉื•ืžืช ืžืงืจืงืขื™ืŸ, ื•ื‘ืžื™ื•ื—ื“ ื‘ืฉื•ืžืช ื ื›ืกื™ ืžื’ื•ืจื™ื ื‘ืฉื•ื•ืงื™ื ืคืขื™ืœื™ื. ื‘ื™ืฉืจืืœ, ื‘ื“ื•ืžื” ืœืžืงื•ืžื•ืช ืจื‘ื™ื ื‘ืขื•ืœื, ื ื™ืชื ืช ืœื” ืขื“ื™ืคื•ืช ื‘ืจื•ืจื” ื‘ื›ืœ ืžืงืจื” ืฉื‘ื• ื™ื™ืฉื•ืžื” ืืคืฉืจื™.   ืขืงืจื•ื ื•ืช ื”ืœื™ื‘ื”: ื”ื’ื™ืฉื” ืžื•ืฉืชืชืช ืขืœ "ืขืงืจื•ืŸ ื”ืชื—ืœื™ืคื™ื•ืช" (Principle of Substitution), ื”ื’ื•ืจืก ื›ื™ ืงื•ื ื” ืžื™ื•ื“ืข ื•ืจืฆื™ื•ื ืœื™ ืœื ื™ืฉืœื ืขื‘ื•ืจ ื ื›ืก ื™ื•ืชืจ ืžื”ืžื—ื™ืจ ืฉื‘ื• ื ื™ืชืŸ ืœืจื›ื•ืฉ ื ื›ืก ื“ื•ืžื” ื‘ืขืœ ืชื•ืขืœืช ื“ื•ืžื”, ื”ื–ืžื™ืŸ ื‘ืฉื•ืง. ื’ื™ืฉื” ื–ื• ืžืฉืงืคืช ื‘ืื•ืคืŸ ื”ื™ืฉื™ืจ ื‘ื™ื•ืชืจ ืืช ื”ืชื ื”ื’ื•ืชื ืฉืœ ืงื•ื ื™ื ื•ืžื•ื›ืจื™ื ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™, ื•ืœื›ืŸ ื ืชืคืกืช ื›ื‘ืขืœืช ื”ืชื•ืงืฃ ื”ื’ื‘ื•ื” ื‘ื™ื•ืชืจ.   ืžืชื•ื“ื•ืœื•ื’ื™ื”: ื”ืชื”ืœื™ืš ื›ื•ืœืœ ืื™ืชื•ืจ ืขืกืงืื•ืช ืžื›ืจ ืฉืœ ื ื›ืกื™ื ื“ื•ืžื™ื ("ื ื›ืกื™ ื”ืฉื•ื•ืื”" ืื• "ืงื•ืžืคืจื‘ืœืก") ื‘ืกื‘ื™ื‘ืช ื”ื ื›ืก ื”ื ื™ืฉื•ื, ืื™ืžื•ืช ืคืจื˜ื™ ื”ืขืกืงืื•ืช (ืœื•ื•ื“ื ืฉื”ืŸ ื ืขืฉื• ื‘ืชื ืื™ ืฉื•ืง, ืœืœื ืœื—ืฅ ืื• ื™ื—ืกื™ื ืžื™ื•ื—ื“ื™ื ื‘ื™ืŸ ื”ืฆื“ื“ื™ื) , ื•ืขืจื™ื›ืช ื”ืชืืžื•ืช ืœื ื˜ืจื•ืœ ื”ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื ื›ืกื™ ื”ื”ืฉื•ื•ืื” ืœื ื›ืก ื”ื ื™ืฉื•ื. ื”ืชืืžื•ืช ืืœื• ื ืขืฉื•ืช ืขื‘ื•ืจ ืžื’ื•ื•ืŸ ืคืจืžื˜ืจื™ื, ื›ื’ื•ืŸ ืžื™ืงื•ื, ื’ื•ื“ืœ, ื’ื™ืœ, ืžืฆื‘ ืคื™ื–ื™, ืชื ืื™ ื”ืžื›ื™ืจื” ื•ืžื•ืขื“ ื”ืขืกืงื”.   ื—ื•ื–ืงื•ืช ื•ื™ืชืจื•ื ื•ืช:

  • ืฉื™ืงื•ืฃ ืžืฆื™ืื•ืช ื”ืฉื•ืง: ื”ื™ืชืจื•ืŸ ื”ืžืจื›ื–ื™ ื”ื•ื ื”ื™ื•ืชื” ืžืขื•ื’ื ืช ื‘ืขืกืงืื•ืช ืืžื™ืชื™ื•ืช ืฉื‘ื•ืฆืขื• ื‘ืคื•ืขืœ, ื”ืžืฉืงืคื•ืช ืืช ื”ืกื ื˜ื™ืžื ื˜ ื•ื”ื”ืชื ื”ื’ื•ืช ื”ื ื•ื›ื—ื™ืช ืฉืœ ื”ืฉื•ืง.   
  • ืื™ื ื˜ื•ืื™ื˜ื™ื‘ื™ื•ืช: ืขืงืจื•ื ื•ืชื™ื” ืคืฉื•ื˜ื™ื ื•ืงืœื™ื ืœื”ื‘ื ื” ืขืœ ื™ื“ื™ ื›ืœืœ ื”ืžืฉืชืชืคื™ื ื‘ืฉื•ืง, ื›ื•ืœืœ ืœืงื•ื—ื•ืช, ื‘ื ืงื™ื ื•ื‘ืชื™ ืžืฉืคื˜.   
  • ืืžื™ื ื•ืช ื’ื‘ื•ื”ื”: ื›ืืฉืจ ืงื™ื™ืžื™ื ื ืชื•ื ื™ื ื˜ื•ื‘ื™ื, ื”ื™ื ืžืกืคืงืช ืืช ืื•ืžื“ืŸ ื”ืฉื•ื•ื™ ื”ืืžื™ืŸ ื•ื”ื‘ืจ-ื”ื’ื ื” ื‘ื™ื•ืชืจ.   

ื—ื•ืœืฉื•ืช ื•ืจื’ื™ืฉื•ืช ืœื ืชื•ื ื™ื:

  • ืชืœื•ืช ื‘ื ืชื•ื ื™ื: ื”ื’ื™ืฉื” ืชืœื•ื™ื” ืœื—ืœื•ื˜ื™ืŸ ื‘ื–ืžื™ื ื•ืช ืฉืœ ื ืชื•ื ื™ ื”ืฉื•ื•ืื” ืžืกืคืงื™ื, ืขื“ื›ื ื™ื™ื ื•ื‘ื ื™-ื”ืฉื•ื•ืื” ืืžื™ืชื™ื™ื. ื—ื•ืœืฉื” ื–ื• ื”ื•ืคื›ืช ืœืžื›ืจืขืช ื‘ืฉื•ื•ืงื™ื ืœื ืคืขื™ืœื™ื, ื‘ืื–ื•ืจื™ื ื›ืคืจื™ื™ื ืื• ื‘ืฉื•ื•ืงื™ื ืฉืื™ื ื ืชื—ืจื•ืชื™ื™ื, ืฉื ืžืฆื™ืืช ืขืกืงืื•ืช ื“ื•ืžื•ืช ื”ื™ื ืืชื’ืจ ืžืฉืžืขื•ืชื™.   
  • ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ื”ื”ืชืืžื•ืช: ืงื‘ื™ืขืช ืฉื™ืขื•ืจ ื”ื”ืชืืžื” ื”ื ื“ืจืฉ ืœื›ืœ ื”ื‘ื“ืœ ื‘ื™ืŸ ื”ื ื›ืกื™ื ื”ื™ื ืคืขื•ืœื” ื”ื›ืจื•ื›ื” ื‘ืฉื™ืงื•ืœ ื“ืขืช ืฉืžืื™ ื ืจื—ื‘, ื•ืžื”ื•ื•ื” ืžืงื•ืจ ืžืจื›ื–ื™ ืœืคืขืจื™ื ื‘ื™ืŸ ืฉืžืื™ื ืฉื•ื ื™ื. ืชืงืŸ USPAP ืžื“ื’ื™ืฉ ื›ื™ ื”ืชืืžื•ืช ืฉืื™ื ืŸ ืžื‘ื•ืกืกื•ืช ืขืœ ื ืชื•ื ื™ ืฉื•ืง ืคื•ื’ืขื•ืช ื‘ืืžื™ื ื•ืช ื”ืฉื•ืžื”.   
  • ืคื™ื’ื•ืจ ืื—ืจ ื”ืฉื•ืง (Market Lag): ื”ื’ื™ืฉื” ืžืชื‘ืกืกืช ืขืœ ื ืชื•ื ื™ ืขื‘ืจ (ืขืกืงืื•ืช ืฉื ืกื’ืจื•), ื•ืœื›ืŸ ืขืœื•ืœื” ืฉืœื ืœืฉืงืฃ ืฉื™ื ื•ื™ื™ื ืžื”ื™ืจื™ื ื•ืชื ื•ื“ื•ืช ื—ื“ื•ืช ื‘ืฉื•ืง. ื‘ืขื™ื” ื–ื• ื—ืจื™ืคื” ื‘ืžื™ื•ื—ื“ ื‘ืฉื•ื•ืงื™ื "ื—ืžื™ื" ืื• ื‘ืชืงื•ืคื•ืช ืฉืœ ืื™-ื™ืฆื™ื‘ื•ืช ื›ืœื›ืœื™ืช, ืฉื‘ื”ืŸ ืขืกืงืื•ืช ืžืœืคื ื™ ืžืกืคืจ ื—ื•ื“ืฉื™ื ื›ื‘ืจ ืื™ื ืŸ ืžื™ื™ืฆื’ื•ืช ืืช ื”ืฉื•ื•ื™ ื”ื ื•ื›ื—ื™.   
  • ื‘ืขื™ื™ืช ื”ื™ื™ื—ื•ื“ื™ื•ืช: ื™ืขื™ืœื•ืชื” ืฉืœ ื”ื’ื™ืฉื” ืคื•ื—ืชืช ืžืฉืžืขื•ืชื™ืช ื›ืืฉืจ ืžื“ื•ื‘ืจ ื‘ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื ืื• ื‘ืขืœื™ ื™ื™ืขื•ื“ ืžื™ื•ื—ื“, ืฉืขื‘ื•ืจื ื›ืžืขื˜ ื•ืœื ืงื™ื™ืžื™ื ื ื›ืกื™ ื”ืฉื•ื•ืื”.   

1.2 ื”ืžื ื•ืข ื”ื›ืœื›ืœื™: ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ

ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (Income Approach), ื”ืžื›ื•ื ื” ื’ื ื”ื’ื™ืฉื” ื”ื›ืœื›ืœื™ืช, ื”ื™ื ื”ื’ื™ืฉื” ื”ืžืจื›ื–ื™ืช ืœื”ืขืจื›ืช ืฉื•ื•ื™ ืฉืœ ื ื›ืกื™ื ืžื ื™ื‘ื™ื, ื›ื’ื•ืŸ ื‘ื ื™ื™ื ื™ ืžืฉืจื“ื™ื, ืžืจื›ื–ื™ื ืžืกื—ืจื™ื™ื, ื ื›ืกื™ ืชืขืฉื™ื™ื” ื•ืžืงื‘ืฆื™ ื“ื™ื•ืจ.   ืขืงืจื•ื ื•ืช ื”ืœื™ื‘ื”: ื”ื’ื™ืฉื” ืžื•ืฉืชืชืช ืขืœ "ืขืงืจื•ืŸ ื”ืฆื™ืคื™ื™ื”" (Principle of Anticipation), ืœืคื™ื• ืฉื•ื•ื™ื• ืฉืœ ื ื›ืก ืฉื•ื•ื” ืœืขืจืš ื”ื ื•ื›ื—ื™ ืฉืœ ื”ื”ื›ื ืกื•ืช ื”ืขืชื™ื“ื™ื•ืช ื”ืฆืคื•ื™ื•ืช ืœื ื‘ื•ืข ืžืžื ื•. ื”ื’ื™ืฉื” ืžืชืจื’ืžืช ืืช ืชื–ืจื™ื ื”ื”ื›ื ืกื•ืช ื”ืขืชื™ื“ื™ ืœืขืจืš ื›ืกืคื™ ื ื›ื•ืŸ ืœื”ื™ื•ื.   ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช:

  • ื”ื™ื•ื•ืŸ ื™ืฉื™ืจ (Direct Capitalization): ืฉื™ื˜ื” ื–ื• ืžืขืจื™ื›ื” ืืช ืฉื•ื•ื™ ื”ื ื›ืก ืขืœ ื™ื“ื™ ื—ืœื•ืงืช ื”ื”ื›ื ืกื” ื”ืชืคืขื•ืœื™ืช ื”ื ืงื™ื™ื” (NOI) ืฉืœ ืฉื ื” ืื—ืช ื‘"ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ" (Capitalization Rate ืื• "Cap Rate") ื”ื ื’ื–ืจ ืžื”ืฉื•ืง. ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ืžื™ื™ืฆื’ ืืช ื”ืชืฉื•ืื” ื”ืฉื ืชื™ืช ืฉืžืฉืงื™ืข ืžืฆืคื” ืœืงื‘ืœ ืขืœ ื”ืฉืงืขืชื•. ืฉื™ื˜ื” ื–ื• ืžืชืื™ืžื” ื‘ืขื™ืงืจ ืœื ื›ืกื™ื ื™ืฆื™ื‘ื™ื ืขื ืชื–ืจื™ื ื”ื›ื ืกื•ืช ืฆืคื•ื™ ื•ืงื‘ื•ืข.   
  • ื”ื™ื•ื•ืŸ ืชื–ืจื™ื ืžื–ื•ืžื ื™ื (Discounted Cash Flow - DCF): ืฉื™ื˜ื” ืžื•ืจื›ื‘ืช ื™ื•ืชืจ, ื”ื›ื•ืœืœืช ืชื—ื–ื™ืช ืฉืœ ืชื–ืจื™ืžื™ ื”ืžื–ื•ืžื ื™ื ื”ื ืงื™ื™ื ืขืœ ืคื ื™ ืชืงื•ืคืช ื”ื—ื–ืงื” ืžืกื•ื™ืžืช (ืœืžืฉืœ, 10 ืฉื ื™ื), ื•ื”ื™ื•ื•ื ื ืœืขืจืš ื ื•ื›ื—ื™ ื‘ืืžืฆืขื•ืช ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ (Discount Rate) ื”ืžืฉืงืฃ ืืช ืกื™ื›ื•ืŸ ื”ื”ืฉืงืขื”. ืœืชื–ืจื™ื ื”ืžื”ื•ื•ืŸ ืžื•ืกื™ืคื™ื ืืช ื”ืขืจืš ื”ื ื•ื›ื—ื™ ืฉืœ ืฉื•ื•ื™ ื”ื ื›ืก ื‘ืกื•ืฃ ื”ืชืงื•ืคื” (Terminal/Reversionary Value). ืฉื™ื˜ื” ื–ื• ื’ืžื™ืฉื” ื™ื•ืชืจ ื•ืžืชืื™ืžื” ืœื ื›ืกื™ื ืขื ืชื–ืจื™ืžื™ ื”ื›ื ืกื•ืช ืžืฉืชื ื™ื ืื• ืœื ื™ืฆื™ื‘ื™ื.   

ื—ื•ื–ืงื•ืช ื•ื™ืชืจื•ื ื•ืช:

  • ื”ื™ื’ื™ื•ืŸ ืฉืœ ืžืฉืงื™ืขื™ื: ื”ื’ื™ืฉื” ืžืฉืงืคืช ื‘ืื•ืคืŸ ื™ืฉื™ืจ ืืช ื“ืจืš ื”ื—ืฉื™ื‘ื” ืฉืœ ืžืฉืงื™ืขื™ื ื‘ื ื“ืœ"ืŸ ืžืกื—ืจื™, ื”ืžืชืžืงื“ื™ื ื‘ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื•ื‘ืชืฉื•ืื” ืขืœ ื”ื”ืฉืงืขื”.   
  • ื’ืžื™ืฉื•ืช: ื ื™ืชืŸ ืœื”ืชืื™ืžื” ืœืžื’ื•ื•ืŸ ืจื—ื‘ ืฉืœ ืกื•ื’ื™ ื ื›ืกื™ื ื•ืžื‘ื ื™ ื”ื›ื ืกื”, ื›ื•ืœืœ ื ื›ืกื™ื ืžื•ืจื›ื‘ื™ื.   
  • ืžื‘ื˜ ืฆื•ืคื” ืคื ื™ ืขืชื™ื“: ื‘ื ื™ื’ื•ื“ ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื’ื™ืฉื” ื–ื• ืžืชื‘ืกืกืช ืขืœ ืชื—ื–ื™ื•ืช ืœื’ื‘ื™ ื”ืขืชื™ื“, ื•ืœื ืจืง ืขืœ ื ืชื•ื ื™ ืขื‘ืจ.   

ื—ื•ืœืฉื•ืช ื•ืจื’ื™ืฉื•ืช ืœื ืชื•ื ื™ื:

  • ืจื’ื™ืฉื•ืช ืงื™ืฆื•ื ื™ืช ืœื”ื ื—ื•ืช: ื–ื•ื”ื™ ื ืงื•ื“ืช ื”ืชื•ืจืคื” ื”ืžืจื›ื–ื™ืช ืฉืœ ื”ื’ื™ืฉื”. ื”ืฉื•ื•ื™ ื”ืกื•ืคื™ ืจื’ื™ืฉ ื‘ื™ื•ืชืจ ืœืชืฉื•ืžื•ืช. ืฉื™ื ื•ื™ื™ื ืงื˜ื ื™ื ื‘ื”ื ื—ื•ืช ืœื’ื‘ื™ ืฆืžื™ื—ืช ื“ืžื™ ื”ืฉื›ื™ืจื•ืช, ืฉื™ืขื•ืจื™ ื”ืชืคื•ืกื”, ื”ื•ืฆืื•ืช ื”ืชืคืขื•ืœ, ื•ื‘ืžื™ื•ื—ื“ ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ืื• ืฉื™ืขื•ืจ ื”ื ื™ื›ื™ื•ืŸ, ื™ื›ื•ืœื™ื ืœื”ื•ื‘ื™ืœ ืœืคืขืจื™ื ืขืฆื•ืžื™ื ื‘ืชื•ืฆืืช ื”ืฉื•ื•ื™. ืœื“ื•ื’ืžื”, ืฉื™ื ื•ื™ ืฉืœ 1% ื‘ืœื‘ื“ ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื™ื›ื•ืœ ืœืฉื ื•ืช ืืช ื”ืฉื•ื•ื™ ื‘-10% ื•ื™ื•ืชืจ.   
  • ืชืœื•ืช ื‘ืชื—ื–ื™ื•ืช: ื”ื’ื™ืฉื” ื“ื•ืจืฉืช ืžื”ืฉืžืื™ ืœื‘ืฆืข ืชื—ื–ื™ื•ืช ืžื•ืจื›ื‘ื•ืช ืœื’ื‘ื™ ื”ืขืชื™ื“, ืคืขื•ืœื” ื”ื›ืจื•ื›ื” ื‘ืื™-ื•ื“ืื•ืช ืื™ื ื”ืจื ื˜ื™ืช.   
  • ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ื‘ืงื‘ื™ืขืช ืฉื™ืขื•ืจื™ื: ืงื‘ื™ืขืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ืื• ื”ื ื™ื›ื™ื•ืŸ ื”ืžืชืื™ื ื”ื™ื ืื—ืช ื”ืžืฉื™ืžื•ืช ื”ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ื•ื”ืžืืชื’ืจื•ืช ื‘ื™ื•ืชืจ ื‘ืฉื•ืžื”, ื•ืžื”ื•ื•ื” ืžืงื•ืจ ืžืฉืžืขื•ืชื™ ืœืคืขืจื™ื ื‘ื™ืŸ ืฉืžืื™ื.   

1.3 ื”ืžืฆื™ืื•ืช ื”ืคื™ื–ื™ืช: ื’ื™ืฉืช ื”ืขืœื•ืช

ื’ื™ืฉืช ื”ืขืœื•ืช (Cost Approach) ืžืฆื™ืขื” ื ืงื•ื“ืช ืžื‘ื˜ ืฉืœื™ืฉื™ืช, ื”ืžืชืžืงื“ืช ื‘ื ื›ืก ืขืฆืžื• ื•ืœื ืจืง ื‘ืฉื•ืง ืื• ื‘ื”ื›ื ืกื•ืชื™ื•.ืขืงืจื•ื ื•ืช ื”ืœื™ื‘ื”: ื”ื’ื™ืฉื” ืžื‘ื•ืกืกืช ืขืœ ื”ื”ื ื—ื” ืฉืงื•ื ื” ืœื ื™ืฉืœื ืขื‘ื•ืจ ื ื›ืก ื™ื•ืชืจ ืžื”ืขืœื•ืช ื”ื ื“ืจืฉืช ืœื‘ื ื™ื™ืช ื ื›ืก ื—ืœื•ืคื™ ืฉื•ื•ื” ืขืจืš ืžืืคืก. ื”ืฉื•ื•ื™ ืžื—ื•ืฉื‘ ื›ืกื›ื•ื ืฉืœ ืฉื•ื•ื™ ื”ืงืจืงืข (ื›ืื™ืœื• ื”ื™ื™ืชื” ืคื ื•ื™ื”) ื‘ืชื•ืกืคืช ืขืœื•ืช ื”ื”ืงืžื” ืฉืœ ื”ืžื‘ื ื™ื, ื‘ื ื™ื›ื•ื™ ืคื—ืช ืžืฆื˜ื‘ืจ.   ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช:

  • ืขืœื•ืช ื›ื™ื ื•ืŸ (Replacement Cost): ืขืœื•ืช ื‘ื ื™ื™ืช ืžื‘ื ื” ื‘ืขืœ ืชื•ืขืœืช ื•ืคื•ื ืงืฆื™ื•ื ืœื™ื•ืช ื“ื•ืžื•ืช, ืชื•ืš ืฉื™ืžื•ืฉ ื‘ื—ื•ืžืจื™ื ื•ื‘ื˜ื›ื ื•ืœื•ื’ื™ื•ืช ื‘ื ื™ื™ื” ืขื›ืฉื•ื•ื™ื•ืช. ื–ื•ื”ื™ ื”ืฉื™ื˜ื” ื”ื ืคื•ืฆื” ื™ื•ืชืจ.   
  • ืขืœื•ืช ืฉื›ืคื•ืœ (Reproduction Cost): ืขืœื•ืช ื‘ื ื™ื™ืช ื”ืขืชืง ืžื“ื•ื™ืง ืฉืœ ื”ืžื‘ื ื” ื”ืงื™ื™ื, ืชื•ืš ืฉื™ืžื•ืฉ ื‘ื—ื•ืžืจื™ื ื•ื‘ืฉื™ื˜ื•ืช ื”ืžืงื•ืจื™ื™ื. ืฉื™ื˜ื” ื–ื• ืจืœื•ื•ื ื˜ื™ืช ื‘ืขื™ืงืจ ืœื ื›ืกื™ื ื”ื™ืกื˜ื•ืจื™ื™ื ืื• ื‘ืขืœื™ ืžืืคื™ื™ื ื™ื ืืจื›ื™ื˜ืงื˜ื•ื ื™ื™ื ื™ื™ื—ื•ื“ื™ื™ื.   

ื—ื•ื–ืงื•ืช ื•ื™ืชืจื•ื ื•ืช:

  • ื™ืฉื™ืžื•ืช ืœื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื: ื–ื•ื”ื™ ื”ื’ื™ืฉื” ื”ื”ื›ืจื—ื™ืช, ื•ืœืขื™ืชื™ื ื”ื™ื—ื™ื“ื”, ืœื”ืขืจื›ืช ื ื›ืกื™ื ืฉืื™ืŸ ืœื”ื ืฉื•ืง ืขืกืงืื•ืช ืคืขื™ืœ ืื• ืชื–ืจื™ื ื”ื›ื ืกื•ืช, ื›ื’ื•ืŸ ืžื‘ื ื™ ืฆื™ื‘ื•ืจ (ื‘ืชื™ ืกืคืจ, ื‘ืชื™ ื—ื•ืœื™ื, ื›ื ืกื™ื•ืช), ืžื‘ื ื™ื ื‘ืขืœื™ ื™ื™ืขื•ื“ ืžื™ื•ื—ื“, ืื• ื ื›ืกื™ื ื‘ื‘ื ื™ื™ื” ื—ื“ืฉื”.   
  • ืฉื™ืžื•ืฉ ื‘ื‘ื™ื˜ื•ื—: ื”ื’ื™ืฉื” ื—ื™ื•ื ื™ืช ืœื”ืขืจื›ื•ืช ืฉื•ื•ื™ ืœืฆื•ืจื›ื™ ื‘ื™ื˜ื•ื—, ืžื›ื™ื•ื•ืŸ ืฉื”ื™ื ืžืคืจื™ื“ื” ื‘ืื•ืคืŸ ืžื•ื‘ื ื” ื‘ื™ืŸ ืฉื•ื•ื™ ื”ืžื‘ื ื” (ื”ื ื™ืชืŸ ืœื‘ื™ื˜ื•ื—) ืœื‘ื™ืŸ ืฉื•ื•ื™ ื”ืงืจืงืข.   
  • ื›ืœื™ ื‘ืงืจื”: ื™ื›ื•ืœื” ืœืฉืžืฉ ื›ื›ืœื™ ื‘ืงืจื” ื•ืื™ืžื•ืช ืœืชื•ืฆืื•ืช ื”ืžืชืงื‘ืœื•ืช ืžื”ื’ื™ืฉื•ืช ื”ืื—ืจื•ืช. ืคืขืจ ื’ื“ื•ืœ ื‘ื™ืŸ ื’ื™ืฉืช ื”ืขืœื•ืช ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื™ื›ื•ืœ ืœืื•ืชืช ืœืฉืžืื™ ืœื‘ื—ื•ืŸ ืžื—ื“ืฉ ืืช ื”ื ื—ื•ืชื™ื•.   

ื—ื•ืœืฉื•ืช ื•ืจื’ื™ืฉื•ืช ืœื ืชื•ื ื™ื:

  • ืื•ืžื“ืŸ ื”ืคื—ืช - "ืขืงื‘ ืื›ื™ืœืก" ืฉืœ ื”ื’ื™ืฉื”: ื–ื•ื”ื™ ื”ื—ื•ืœืฉื” ื”ืžื”ื•ืชื™ืช ื‘ื™ื•ืชืจ. ื›ื™ืžื•ืช ืžื“ื•ื™ืง ืฉืœ ื”ืคื—ืช ื”ื•ื ืžืฉื™ืžื” ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช ื•ืžื•ืจื›ื‘ืช ื‘ื™ื•ืชืจ. ื™ืฉ ืœื”ืขืจื™ืš ืฉืœื•ืฉื” ืกื•ื’ื™ ืคื—ืช: ืคื—ืช ืคื™ื–ื™ (ื‘ืœืื™ ื•ืฉื—ื™ืงื”), ืคื—ืช ืคื•ื ืงืฆื™ื•ื ืœื™ (ื—ื•ืกืจ ื”ืชืืžื” ืฉืœ ื”ื ื›ืก ืœืกื˜ื ื“ืจื˜ื™ื ืžื•ื“ืจื ื™ื™ื, ืœืžืฉืœ ืชื›ื ื•ืŸ ืžื™ื•ืฉืŸ), ื•ืคื—ืช ื—ื™ืฆื•ื ื™ (ื’ื•ืจืžื™ื ืกื‘ื™ื‘ืชื™ื™ื ื”ืคื•ื’ืขื™ื ื‘ืฉื•ื•ื™, ื›ืžื• ื™ืจื™ื“ืช ืงืจื ื” ืฉืœ ื”ืฉื›ื•ื ื”).   
  • ื”ื ื—ืช ืฉื•ื•ื™ ื”ืงืจืงืข: ื”ื’ื™ืฉื” ื ืฉืขื ืช ืขืœ ืื•ืžื“ืŸ ืžื“ื•ื™ืง ืฉืœ ืฉื•ื•ื™ ื”ืงืจืงืข, ืžืฉื™ืžื” ืฉืขืœื•ืœื” ืœื”ื™ื•ืช ืงืฉื” ื‘ืคื ื™ ืขืฆืžื” ืื ืื™ืŸ ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ืœืงืจืงืขื•ืช ืคื ื•ื™ื•ืช ื“ื•ืžื•ืช.   
  • ื ื™ืชื•ืง ืžื›ื•ื—ื•ืช ื”ืฉื•ืง: ื”ื’ื™ืฉื” ืขืœื•ืœื” ืœื”ืชืขืœื ืžื’ื•ืจืžื™ ื‘ื™ืงื•ืฉ ื•ื”ื™ืฆืข ื•ืžื”ืคื•ื˜ื ืฆื™ืืœ ื”ื›ืœื›ืœื™ ืฉืœ ื”ื ื›ืก, ื•ืœื”ื ื™ื‘ ืฉื•ื•ื™ ืฉืื™ื ื• ืžืฉืงืฃ ืืช ืžื” ืฉืงื•ื ื” ื‘ืคื•ืขืœ ื™ื”ื™ื” ืžื•ื›ืŸ ืœืฉืœื. ื›ืืฉืจ ืฉื•ื•ื™ ื”ืขืœื•ืช ื ืžื•ืš ืžืžื—ื™ืจ ื”ืฉื•ืง, ื”ื“ื‘ืจ ื™ื›ื•ืœ ืœื”ื•ื•ืช ืื™ื ื“ื™ืงืฆื™ื” ืœืฉื•ืง "ื—ื" ืžื“ื™.   
  • ืื™-ื”ืชืืžื” ืœื ื›ืกื™ื ื™ืฉื ื™ื: ื”ืงื•ืฉื™ ื‘ืื•ืžื“ืŸ ืคื—ืช ืžืฆื˜ื‘ืจ ื”ื•ืคืš ืืช ื”ื’ื™ืฉื” ืœืคื—ื•ืช ืืžื™ื ื” ืขื‘ื•ืจ ื ื›ืกื™ื ื™ืฉื ื™ื.   

ื”ื‘ื—ื™ื ื” ื”ืคืจื˜ื ื™ืช ืฉืœ ื›ืœ ื’ื™ืฉื” ื—ื•ืฉืคืช ืžืชื— ืžื•ื‘ื ื”: ื›ืœ ื’ื™ืฉื” ืžืฆื™ืขื” ืชื•ื‘ื ื” ื™ื™ื—ื•ื“ื™ืช ืขืœ ืขืจืš, ืืš ื‘ืžืงื‘ื™ืœ, ื›ืœ ืื—ืช ืžื”ืŸ ื ื•ืฉืืช ื‘ื—ื•ื‘ื” ื—ื•ืœืฉื•ืช ืื™ื ื”ืจื ื˜ื™ื•ืช ื•ืจื’ื™ืฉื•ื™ื•ืช ืงืจื™ื˜ื™ื•ืช. ื”ืคืขืจื™ื ื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ื’ื™ืฉื•ืช ืื™ื ื, ืื ื›ืŸ, ืชื•ืคืขื” ืžืงืจื™ืช, ืืœื ืชื•ืฆืื” ื›ืžืขื˜ ื‘ืœืชื™ ื ืžื ืขืช ืฉืœ ื”ืžืชื—ื™ื ื”ืคื™ืœื•ืกื•ืคื™ื™ื ื•ื”ืžืชื•ื“ื•ืœื•ื’ื™ื™ื ื”ืœืœื•. ื”ืžืชื— ื‘ื™ืŸ ื”ืžื‘ื˜ ื”ืจื˜ืจื•ืกืคืงื˜ื™ื‘ื™ ืฉืœ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื”ืžื‘ื˜ ื”ืคืจื•ืกืคืงื˜ื™ื‘ื™ ืฉืœ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ, ื•ื”ืžื‘ื˜ ื”ืื™ื ื˜ืจื•ืกืคืงื˜ื™ื‘ื™ ืฉืœ ื’ื™ืฉืช ื”ืขืœื•ืช, ื”ื•ื ื”ืžืงื•ืจ ื”ืจืืฉื•ื ื™ ื•ื”ืœื’ื™ื˜ื™ืžื™ ืœื”ื™ื•ื•ืฆืจื•ืช ืกื˜ื™ื•ืช. ื‘ืฉื•ืง ื™ืฆื™ื‘, ืจืฆื™ื•ื ืœื™ ื•ื‘ืขืœ ืžื™ื“ืข ืžื•ืฉืœื, ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื”ื™ื• ืืžื•ืจื•ืช ืœื”ืชื›ื ืก ืœืขืจืš ืื—ื“. ื‘ืžืฆื™ืื•ืช, ืฉื‘ื” ืฉื•ื•ืงื™ื ื”ื ื“ื™ื ืžื™ื™ื, ืœืขื™ืชื™ื ืœื ืจืฆื™ื•ื ืœื™ื™ื ื•ื“ืœื™ืœื™ ืžื™ื“ืข, ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ื•ืคื›ื™ื ืœืžืืคื™ื™ืŸ ืงื‘ื•ืข ืฉืœ ื”ื ื•ืฃ ื”ืฉืžืื™, ื•ืžืกืคืงื™ื ืžื™ื“ืข ืจื‘ ืขืจืš ืขืœ ืžืฆื‘ ื”ืฉื•ืง ืขืฆืžื•.ื‘ื ื•ืกืฃ, ืงื™ื™ื ืคืจื“ื•ืงืก ืžืชื•ื“ื•ืœื•ื’ื™: ื”ื—ื•ื–ืงื” ื”ื’ื“ื•ืœื” ื‘ื™ื•ืชืจ ืฉืœ ื›ืœ ื’ื™ืฉื” ืงืฉื•ืจื” ื‘ืื•ืคืŸ ื”ื“ื•ืง ืœื—ื•ืœืฉืชื” ื”ื’ื“ื•ืœื” ื‘ื™ื•ืชืจ. ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื—ื–ืงื” ื›ื™ ื”ื™ื ืžืฉืงืคืช ืืช ื”ืฉื•ืง, ืืš ื”ื™ื ื—ืœืฉื” ื›ืืฉืจ ื”ืฉื•ืง ืขืฆืžื• ืคื’ื•ื ืื• ื—ืกืจ ื ืชื•ื ื™ื. ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื—ื–ืงื” ื‘ื”ื™ื’ื™ื•ืŸ ื”ื›ืœื›ืœื™ ืฉืœื”, ืืš ื—ืœืฉื” ื‘ืชืœื•ืชื” ื‘ื”ื ื—ื•ืช ืขืชื™ื“ื™ื•ืช ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช. ื’ื™ืฉืช ื”ืขืœื•ืช ื—ื–ืงื” ื‘ื™ื›ื•ืœืชื” ืœื”ืขืจื™ืš ื›ืœ ื ื›ืก, ืืš ื—ืœืฉื” ื‘ื›ืš ืฉื”ืžืจื›ื™ื‘ ื”ืงืจื™ื˜ื™ ื‘ื™ื•ืชืจ ืฉืœื”, ื”ืคื—ืช, ื”ื•ื ื”ืžื•ืคืฉื˜ ื•ื”ืžื ื•ืชืง ื‘ื™ื•ืชืจ ืžื”ืฉื•ืง. ืœืคื™ื›ืš, ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ืื• ืฉืงืœื•ืœ ื”ืชื•ืฆืื•ืช ืื™ื ื” ื‘ื—ื™ืจื” ื˜ื›ื ื™ืช ืคืฉื•ื˜ื”, ืืœื ืชื”ืœื™ืš ืฉืœ ืฉื™ืงื•ืœ ื“ืขืช ืžืงืฆื•ืขื™ ื”ืžืื–ืŸ ื‘ื™ืŸ ืจืœื•ื•ื ื˜ื™ื•ืช ืœืฉื•ืง, ืจื’ื™ืฉื•ืช ืœื”ื ื—ื•ืช ื•ื–ืžื™ื ื•ืช ื ืชื•ื ื™ื โ€“ ืชื”ืœื™ืš ืฉื”ื•ื ืขืฆืžื• ืžืงื•ืจ ืžืฉืžืขื•ืชื™ ืœืคืขืจื™ื.


ื—ืœืง II: ืคื™ืจื•ืง ื”ืฉื•ื ื•ืช - ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ืžืงื•ืจื•ืช ื”ืคืขืจื™ื

ืœืื—ืจ ืฉื”ื•ื ื—ื• ื”ื™ืกื•ื“ื•ืช ื”ืชื™ืื•ืจื˜ื™ื™ื, ื—ืœืง ื–ื” ืฆื•ืœืœ ืœืขื•ืžืง ื”ื ื™ืชื•ื— ื”ืžืขืฉื™ ืฉืœ ื”ืคืขืจื™ื. ื”ื•ื ืžื‘ื—ื™ืŸ ื‘ื™ืŸ ืกื˜ื™ื™ื” ืœื’ื™ื˜ื™ืžื™ืช, ื”ื ื•ื‘ืขืช ืžื”ืžื•ื“ืœื™ื ืขืฆืžื, ืœื‘ื™ืŸ ื›ืฉืœ ืื ืœื™ื˜ื™ ืฉืžืงื•ืจื• ื‘ื™ื™ืฉื•ื ืœืงื•ื™. ื”ื ื™ืชื•ื— ื‘ื•ื—ืŸ ืืช ืชืคืงื™ื“ื ืฉืœ ื”ืฉืžืื™ ื•ื”ืฉื•ืง ื›ืžืฉืชื ื™ื ืžืจื›ื–ื™ื™ื ื”ืžืฉืคื™ืขื™ื ืขืœ ื’ื•ื“ืœ ื”ืคืขืจื™ื.

2.1 ืกื˜ื™ื™ื” ืœื’ื™ื˜ื™ืžื™ืช ืžื•ืœ ื›ืฉืœ ืื ืœื™ื˜ื™

ื—ืฉื•ื‘ ืœื”ื“ื’ื™ืฉ ื›ื™ ืฉื•ืžื” ื”ื™ื, ื‘ื”ื’ื“ืจืชื”, "ื—ื•ื•ืช ื“ืขืช ืขืœ ืฉื•ื•ื™" (Opinion of Value) ื•ืœื ืงื‘ื™ืขื” ืฉืœ ืขื•ื‘ื“ื” ืžื“ืขื™ืช. ืขืฆื ื”ื’ื“ืจื” ื–ื• ืžื›ื™ืจื” ื‘ืงื™ื•ืžื• ืฉืœ ืžืจื›ื™ื‘ ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ ืื™ื ื”ืจื ื˜ื™, ื•ืœื›ืŸ ืจืžื” ืžืกื•ื™ืžืช ืฉืœ ืฉื•ื ื•ืช ื‘ื™ืŸ ืฉืžืื™ื ืžื•ืกืžื›ื™ื ืฉื•ื ื™ื ื”ื™ื ืชื•ืคืขื” ื ื•ืจืžืœื™ืช ื•ืฆืคื•ื™ื”. ื”ืฉืืœื” ื”ืžืจื›ื–ื™ืช ื”ื™ื ื”ื™ื›ืŸ ืขื•ื‘ืจ ื”ื’ื‘ื•ืœ ื‘ื™ืŸ ืกื˜ื™ื™ื” ืกื‘ื™ืจื” ืœื›ืฉืœ.   ืฉื•ื ื•ืช ืฉื™ื˜ืชื™ืช (ืœื’ื™ื˜ื™ืžื™ืช) ืžื•ืœ ืฉื•ื ื•ืช ืžืงืจื™ืช (ื‘ืขื™ื™ืชื™ืช):

  • ืฉื•ื ื•ืช ืฉื™ื˜ืชื™ืช: ื ื•ื‘ืขืช ืžื‘ื—ื™ืจื” ืžื•ื“ืขืช ื•ืžื ื•ืžืงืช ื‘ื’ื™ืฉื•ืช ืื• ื‘ื”ื ื—ื•ืช ืขื‘ื•ื“ื” ืฉื•ื ื•ืช, ืืš ืชืงืคื•ืช. ืœื“ื•ื’ืžื”, ืฉืžืื™ ืื—ื“ ืขืฉื•ื™ ืœื”ืขื ื™ืง ืžืฉืงืœ ืžื›ืจื™ืข ืœื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื‘ื ื›ืก ืžืกื—ืจื™, ื‘ืขื•ื“ ืฉืžืื™ ืื—ืจ ื™ื™ืชืŸ ืžืฉืงืœ ืจื‘ ื™ื•ืชืจ ืœืขืกืงืื•ืช ื”ืฉื•ื•ืื” ืื—ืจื•ื ื•ืช. ืฉืชื™ ื”ืชื•ืฆืื•ืช ืขืฉื•ื™ื•ืช ืœื”ื™ื•ืช ืฉื•ื ื•ืช, ืืš ื›ืœ ืื—ืช ืžื”ืŸ ื ื™ืชื ืช ืœื”ื’ื ื” ื•ืžื‘ื•ืกืกืช ืขืœ "ืืกื›ื•ืœืช ื—ืฉื™ื‘ื”" ืžืงืฆื•ืขื™ืช ืœื’ื™ื˜ื™ืžื™ืช. ืฉื•ื ื•ืช ื›ื–ื• ืžืฉืงืคืช ืืช ื”ืžืชื—ื™ื ื”ืžื•ื‘ื ื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ื›ืคื™ ืฉืชื•ืืจื• ื‘ื—ืœืง ื'.   
  • ืฉื•ื ื•ืช ืžืงืจื™ืช: ื ื•ื‘ืขืช ืžื˜ืขื•ื™ื•ืช, ืฉื™ืžื•ืฉ ื‘ื ืชื•ื ื™ื ืœืงื•ื™ื™ื ืื• ื ื™ืชื•ื— ืคื’ื•ื. ืงื˜ื’ื•ืจื™ื” ื–ื• ื›ื•ืœืœืช ืคืขืจื™ื ืขื•ื‘ื“ืชื™ื™ื (ืœืžืฉืœ, ื˜ืขื•ืช ื‘ืžื“ื™ื“ืช ืฉื˜ื— ื”ื ื›ืก), ืกื˜ื™ื•ืช ืื ืœื™ื˜ื™ื•ืช (ื‘ื—ื™ืจื” ืœืงื•ื™ื” ืฉืœ ื ื›ืกื™ ื”ืฉื•ื•ืื”, ื‘ื™ืฆื•ืข ื”ืชืืžื•ืช ืฉืจื™ืจื•ืชื™ื•ืช ืœืœื ื‘ื™ืกื•ืก), ื•ืฉื’ื™ืื•ืช ื—ื™ืฉื•ื‘ ืคืฉื•ื˜ื•ืช. ืฉื•ื ื•ืช ืžืกื•ื’ ื–ื” ืื™ื ื” ืœื’ื™ื˜ื™ืžื™ืช ื•ืžืขื™ื“ื” ืขืœ ื›ืฉืœ ื‘ืชื”ืœื™ืš ื”ืฉื•ืžื”.   

ื–ื™ื”ื•ื™ ื“ื’ืœื™ื ืื“ื•ืžื™ื: ืคืขืจ ืžืฉืžืขื•ืชื™ (ืœืžืฉืœ, ืžืขืœ 10%-15%) ื‘ื™ืŸ ื’ื™ืฉื•ืช ืฉื•ื ื•ืช, ืฉืื™ื ื• ืžืœื•ื•ื” ื‘ื”ืกื‘ืจ ืœื•ื’ื™ ื•ื‘ืจื•ืจ ื”ืžืขื•ื’ืŸ ื‘ื”ื‘ื“ืœื™ื ืžืชื•ื“ื•ืœื•ื’ื™ื™ื, ืฆืจื™ืš ืœื”ื™ื—ืฉื‘ ื›"ื“ื’ืœ ืื“ื•ื" ื”ืžืฆืจื™ืš ื‘ื“ื™ืงื”. ื›ืืฉืจ ื”ื’ื™ืฉื•ืช ืžื ื™ื‘ื•ืช ืชื•ืฆืื•ืช ืžืจื•ื—ืงื•ืช ืžืื•ื“ ื–ื• ืžื–ื•, ื”ื“ื‘ืจ ืขืœื•ืœ ืœื”ืฆื‘ื™ืข ืขืœ ืื™ ื”ื‘ื ื” ื‘ืกื™ืกื™ืช ืฉืœ "ื”ืฉื™ืžื•ืฉ ื”ืžื™ื˜ื‘ื™" ื‘ื ื›ืก, ืื• ืขืœ ื›ืš ืฉืฉืงืœื•ืœ ืคืฉื•ื˜ ืฉืœ ื”ืชื•ืฆืื•ืช ื”ื•ื ืคืขื•ืœื” ืฉื’ื•ื™ื” ืžื™ืกื•ื“ื”. ืชืงืŸ IVS 105 ืžื ื—ื” ืฉื‘ืžืงืจื™ื ืฉืœ ืคืขืจื™ื ื’ื“ื•ืœื™ื, ืขืœ ื”ืฉืžืื™ ืœื—ืงื•ืจ ืืช ื”ืกื™ื‘ื•ืช ืœืคืขืจ ื•ืœื ืœื”ืกืชืคืง ื‘ืฉืงืœื•ืœ ืžื›ื ื™.   

2.2 ื”ืฉืžืื™ ื›ืžืฉืชื ื”: ื›ืฉื™ืจื•ืช, ื ื™ืกื™ื•ืŸ ื•ื”ื˜ื™ื•ืช

ืชื”ืœื™ืš ื”ืฉื•ืžื” ืื™ื ื• ืžืชื‘ืฆืข ื‘ื•ื•ืืงื•ื. ื”ืฉืžืื™, ืขืœ ื ื™ืกื™ื•ื ื•, ื›ื™ืฉื•ืจื™ื• ื•ื”ื˜ื™ื•ืชื™ื•, ื”ื•ื ืžืฉืชื ื” ืžืจื›ื–ื™ ื”ืžืฉืคื™ืข ืขืœ ื”ืชื•ืฆืื” ื”ืกื•ืคื™ืช.ื™ื“ืข ื•ื ื™ืกื™ื•ืŸ: ื ื™ืกื™ื•ืŸ ืžืงืฆื•ืขื™ ื•ื”ื™ื›ืจื•ืช ืžืขืžื™ืงื” ืขื ื”ืฉื•ืง ื”ืžืงื•ืžื™ ื”ื ื’ื•ืจืžื™ื ืงืจื™ื˜ื™ื™ื. ืฉืžืื™ ืžื ื•ืกื” ืขืฉื•ื™ ืœื™ื™ื—ืก ืžืฉืงืœ ืฉื•ื ื” ืœื’ื•ืจืžื™ื ืžืกื•ื™ืžื™ื, ืœื”ื—ื–ื™ืง ื‘ื’ื™ืฉื” ืœืžืื’ืจื™ ืžื™ื“ืข ื˜ื•ื‘ื™ื ื™ื•ืชืจ, ืื• ืœื–ื”ื•ืช ื ื™ื•ืื ืกื™ื ืฉืฉืžืื™ ืคื—ื•ืช ืžื ื•ืกื” ื™ื—ืžื™ืฅ. ื”ื‘ื“ืœื™ื ืืœื• ื‘ื ื™ืกื™ื•ืŸ ื™ื›ื•ืœื™ื ืœื”ื•ื‘ื™ืœ ื‘ืื•ืคืŸ ื˜ื‘ืขื™ ืœืžืกืงื ื•ืช ืฉื•ื•ื™ ืฉื•ื ื•ืช. ืžื—ืงืจื™ื ืืžืคื™ืจื™ื™ื ืžื–ื”ื™ื ืืช ื ื™ืกื™ื•ืŸ ื”ืฉืžืื™, ืžื™ื•ืžื ื•ืชื• ื•ืฉื™ืงื•ืœ ื“ืขืชื• ื›ื’ื•ืจืžื™ื ืžืฉืžืขื•ืชื™ื™ื ื”ืžืฉืคื™ืขื™ื ืขืœ ืฉื•ื ื•ืช ื‘ืฉื•ืžื•ืช.   ืจืฉืœื ื•ืช ื•ื—ื•ืกืจ ื–ื”ื™ืจื•ืช ืžืงืฆื•ืขื™ืช (Due Diligence): ื˜ืขื•ื™ื•ืช ื ืคื•ืฆื•ืช ื›ื’ื•ืŸ ื”ืขืจื›ืช ื—ืกืจ ืื• ื™ืชืจ ืฉืœ ื“ืžื™ ืฉื›ื™ืจื•ืช ืคื•ื˜ื ืฆื™ืืœื™ื™ื, ืื™-ื”ืชื™ื™ื—ืกื•ืช ืœืžืฆื‘ื• ื”ืคื™ื–ื™ ืฉืœ ื”ื ื›ืก, ืฉื™ืžื•ืฉ ื‘ื ื›ืกื™ ื”ืฉื•ื•ืื” ืฉืื™ื ื ืจืœื•ื•ื ื˜ื™ื™ื, ืื• ื”ืชืขืœืžื•ืช ืžืžื’ืžื•ืช ืฉื•ืง ืขื“ื›ื ื™ื•ืช, ื”ืŸ ื›ืฉืœื™ื ืžืงืฆื•ืขื™ื™ื ื”ืžื•ื‘ื™ืœื™ื ืœืฉื•ืžื•ืช ืœื ืžื“ื•ื™ืงื•ืช ื•ืœืคืขืจื™ื ื’ื“ื•ืœื™ื.   ื”ื˜ื™ื•ืช ืงื•ื’ื ื™ื˜ื™ื‘ื™ื•ืช ื•ืžืขืจื›ืชื™ื•ืช:

  • ืœื—ืฅ ืžืฆื“ ื”ืœืงื•ื—: ืืฃ ืฉืฉืžืื™ื ืžื—ื•ื™ื‘ื™ื ืœืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช, ืœื—ืฅ (ืžืคื•ืจืฉ ืื• ืžืจื•ืžื–) ืžืฆื“ ื”ืœืงื•ื— ืœืงื‘ืœ ืชื•ืฆืื” ืžืกื•ื™ืžืช ืขืœื•ืœ ืœื”ืฉืคื™ืข ืขืœ ืฉื™ืงื•ืœ ื”ื“ืขืช ื•ืœื”ื•ื•ืช ื’ื•ืจื ืœืคืขืจื™ื.   
  • ื”ื˜ื™ื™ืช ื”ืขื™ื’ื•ืŸ (Anchoring Bias): ืžื—ืงืจื™ื ืžืจืื™ื ื›ื™ ืฉืžืื™ื ืžื•ืฉืคืขื™ื ืžืžื—ื™ืจ ื”ื—ื•ื–ื” ื‘ืขืกืงืื•ืช ืจื›ื™ืฉื”. ืชื•ืคืขื” ื–ื• ืžื•ื‘ื™ืœื” ืœืžืกืคืจ ื‘ืœืชื™ ืคืจื•ืคื•ืจืฆื™ื•ื ืœื™ ืฉืœ ืฉื•ืžื•ืช ื”ื ืงื‘ืขื•ืช ื‘ื“ื™ื•ืง ืขืœ ืžื—ื™ืจ ื”ื—ื•ื–ื”, ืžื” ืฉืขืœื•ืœ ืฉืœื ืœืฉืงืฃ ืืช ืฉื•ื•ื™ ื”ืฉื•ืง ื”ืืžื™ืชื™ ื•ืœื”ืขื™ื“ ืขืœ ื”ื˜ื™ื” ื•ืœื ืขืœ ื ื™ืชื•ื— ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™.   
  • ื”ื˜ื™ื” ืขืœ ืจืงืข ื’ื–ืขื™ ื•ืืชื ื™: ื–ื•ื”ื™ ืกื•ื’ื™ื” ื—ืžื•ืจื” ื”ืžื”ื•ื•ื” ื›ืฉืœ ืืชื™ ื•ืžืฉืคื˜ื™, ื•ืœื ืžืงื•ืจ ืœื’ื™ื˜ื™ืžื™ ืœืฉื•ื ื•ืช. ืžื—ืงืจื™ื ืคื•ืจืฆื™ ื“ืจืš ื‘ืืจืฆื•ืช ื”ื‘ืจื™ืช, ื”ืžื‘ื•ืกืกื™ื ืขืœ ื ื™ืชื•ื— ืžื™ืœื™ื•ื ื™ ืฉื•ืžื•ืช, ืชื™ืขื“ื• ื”ื˜ื™ื” ืžืขืจื›ืชื™ืช. ื ืžืฆื ื›ื™ ื ื›ืกื™ื ื‘ืฉื›ื•ื ื•ืช ื”ืžืื•ื›ืœืกื•ืช ื‘ืจื•ื‘ืŸ ืขืœ ื™ื“ื™ ืžื™ืขื•ื˜ื™ื ื ื•ื˜ื™ื ื™ื•ืชืจ ืœืงื‘ืœ ื”ืขืจื›ืช ืฉื•ื•ื™ ื”ื ืžื•ื›ื” ืžืžื—ื™ืจ ื”ื—ื•ื–ื”. ืขื•ื“ ื ืžืฆื ื›ื™ ืฉืžืื™ื ื ื•ื˜ื™ื ืคื—ื•ืช ืœื”ื—ื™ืœ ื”ืชืืžื•ืช ื–ืžืŸ ื—ื™ื•ื‘ื™ื•ืช (ื‘ืฉืœ ืขืœื™ื™ืช ืžื—ื™ืจื™ื) ื‘ื ื›ืกื™ื ื‘ืฉื›ื•ื ื•ืช ืฉืœ ืฉื—ื•ืจื™ื ื•ื”ื™ืกืคื ื™ื. ื›ืชื•ืฆืื” ืžื›ืš, ื‘ืชื™ื ื‘ืฉื›ื•ื ื•ืช ืœื‘ื ื•ืช ืžืงื‘ืœื™ื ื”ืขืจื›ื•ืช ืฉื•ื•ื™ ื’ื‘ื•ื”ื•ืช ืžืฉืžืขื•ืชื™ืช ืžื‘ืชื™ื ื“ื•ืžื™ื ื‘ืงื”ื™ืœื•ืช ืฉืœ ืฆื‘ืข.   

2.3 ื”ืฉื•ืง ื›ืžืฉืชื ื”: ื”ืคืขืจ ื‘ื™ืŸ "ืžื—ื™ืจ" ืœ"ืฉื•ื•ื™"

ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืื™ื ื ื ื•ื‘ืขื™ื ืจืง ืžืคืขื•ืœื•ืช ื”ืฉืžืื™, ืืœื ืžื•ืฉืคืขื™ื ืขืžื•ืงื•ืช ืžืื•ืคื™ื• ืฉืœ ื”ืฉื•ืง ืขืฆืžื•.

ื”ื”ื‘ื—ื ื” ื‘ื™ืŸ "ืžื—ื™ืจ" ืœ"ืฉื•ื•ื™": ื‘ืฉื™ื— ื”ืžืงืฆื•ืขื™ ื”ื™ืฉืจืืœื™, ืงื™ื™ืžืช ื—ืฉื™ื‘ื•ืช ืžื›ืจืขืช ืœื”ื‘ื—ื ื” ื‘ื™ืŸ "ืžื—ื™ืจ" ืœื‘ื™ืŸ "ืฉื•ื•ื™".   

ืžื—ื™ืจ ื”ื•ื ืขื•ื‘ื“ื” ื”ื™ืกื˜ื•ืจื™ืช โ€“ ื”ืกื›ื•ื ืฉืฉื•ืœื ื‘ืคื•ืขืœ ื‘ืขืกืงื” ืกืคืฆื™ืคื™ืช, ืฉืขืฉื•ื™ื” ืœื”ื™ื•ืช ืžื•ืฉืคืขืช ืžื’ื•ืจืžื™ื ื™ื™ื—ื•ื“ื™ื™ื ื›ืžื• ืœื—ืฅ ืฉืœ ืื—ื“ ื”ืฆื“ื“ื™ื, ืžื ื™ืขื™ื ืื™ืฉื™ื™ื ืื• ื—ื•ืกืจ ืžื™ื“ืข. 

ืฉื•ื•ื™, ืœืขื•ืžืช ื–ืืช, ื”ื•ื ืžืกืงื ื” ื›ืœื›ืœื™ืช ืœื’ื‘ื™ ื”ืžื—ื™ืจ ืฉื”ื™ื” ืจืื•ื™ ืฉื™ืชืงื‘ืœ ื‘ืขืกืงื” ื‘ื™ืŸ ืงื•ื ื” ืžืจืฆื•ืŸ ืœืžื•ื›ืจ ืžืจืฆื•ืŸ, ื”ืคื•ืขืœื™ื ื‘ื™ื“ื™ืขื”, ื‘ืฉื™ืงื•ืœ ื“ืขืช ื•ืœืœื ื›ืคื™ื™ื”.   

ืื™-ืจืฆื™ื•ื ืœื™ื•ืช ื•ื‘ื•ืขื•ืช ืฉื•ืง: ื‘ืฉื•ืง ื ื“ืœ"ืŸ "ื—ื", ืกืคืงื•ืœื˜ื™ื‘ื™ ืื• ื‘ื•ืขืชื™, ืžื—ื™ืจื™ ื”ืขืกืงืื•ืช ื”ืื—ืจื•ื ื•ืช ื•ืžื—ื™ืจื™ ื”ื”ื™ืฆืข ืขืฉื•ื™ื™ื ืœื”ื™ื•ืช ืžื ื•ืคื—ื™ื ืžืขื‘ืจ ืœืขืจื›ื ื”ื›ืœื›ืœื™ ื”ื™ืกื•ื“ื™. ื‘ืžืฆื‘ ื›ื–ื”, ื™ื™ื•ื•ืฆืจ ื‘ื”ื›ืจื— ืคืขืจ ื’ื“ื•ืœ ื‘ื™ืŸ ื”ืชื•ืฆืื” ืฉืœ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ื”ืžืฉืงืคืช ืืช ื”ืžื—ื™ืจื™ื ื”ื’ื‘ื•ื”ื™ื) ืœื‘ื™ืŸ ื”ืชื•ืฆืื•ืช ืฉืœ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ืžืฉืงืคืช ืชืฉื•ืื•ืช ืฉื›ื™ืจื•ืช ื ืžื•ื›ื•ืช ื™ื—ืกื™ืช) ื•ื’ื™ืฉืช ื”ืขืœื•ืช (ื”ืžืฉืงืคืช ืืช ืขืœื•ืช ื”ื›ื™ื ื•ืŸ ื”ืคื™ื–ื™ืช). ืคืขืจ ื›ื–ื” ืื™ื ื• ื›ืฉืœ ืฉื•ืžืชื™, ืืœื ืื‘ื—ื ื” ืžื“ื•ื™ืงืช ืฉืœ ืžืฆื‘ ื”ืฉื•ืง.   

ืืกื™ืžื˜ืจื™ื” ื‘ืžื™ื“ืข ื•ืฉืงื™ืคื•ืช ื ืžื•ื›ื”: ืฉื•ื•ืงื™ื ื”ืกื•ื‘ืœื™ื ืžืฉืงื™ืคื•ืช ื ืžื•ื›ื” ื•ืžืžื—ืกื•ืจ ื‘ื ืชื•ื ื™ื ืืžื™ื ื™ื, ื›ืคื™ ืฉืชื•ืืจ ืœื’ื‘ื™ ื—ืœืงื™ื ืžื”ืฉื•ืง ื”ื™ืฉืจืืœื™ ื•ื”ืื™ื˜ืœืงื™, ืžื’ื‘ื™ืจื™ื ืืช ื”ืคื•ื˜ื ืฆื™ืืœ ืœืคืขืจื™ื. ื›ืืฉืจ ื ืชื•ื ื™ื ืืžื™ื ื™ื ืขืœ ืขืกืงืื•ืช, ื“ืžื™ ืฉื›ื™ืจื•ืช ืื• ืขืœื•ื™ื•ืช ื‘ื ื™ื™ื” ืื™ื ื ื–ืžื™ื ื™ื, ื”ืฉืžืื™ ื ืืœืฅ ืœื”ืกืชืžืš ื‘ืžื™ื“ื” ืจื‘ื” ื™ื•ืชืจ ืขืœ ื”ื ื—ื•ืช ื•ืฉื™ืงื•ืœ ื“ืขืช, ืžื” ืฉืžื’ื“ื™ืœ ื‘ืื•ืคืŸ ื˜ื‘ืขื™ ืืช ื”ืคื•ื˜ื ืฆื™ืืœ ืœื—ื™ืœื•ืงื™ ื“ืขื•ืช ืžืงืฆื•ืขื™ื™ื. ื”ืฉื•ืง ื”ื™ืฉืจืืœื™ ืชื•ืืจ ื‘ืžื—ืงืจื™ื ื›"ืฉืงื•ืฃ ืœืžื—ืฆื”" ื•"ืžื‘ื•ื“ื“" ืžื‘ื—ื™ื ื” ื”ื™ืกื˜ื•ืจื™ืช, ืžืืคื™ื™ื ื™ื ื”ืชื•ืจืžื™ื ืœืืชื’ืจ ื–ื”.   ื”ืชื‘ื•ื ื ื•ืช ืžืขืžื™ืงื” ื™ื•ืชืจ ืžื’ืœื” ื›ื™ ืคืขืจ ืžืฉืžืขื•ืชื™ ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื™ื›ื•ืœ ืœืฉืžืฉ ื›ื›ืœื™ ืื‘ื—ื•ื ื™ ืจื‘ ืขื•ืฆืžื” ืœื‘ืจื™ืื•ืช ื”ืฉื•ืง. ืคืขืจ ืจื—ื‘ ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืื• ื’ื™ืฉืช ื”ืขืœื•ืช ื”ื•ื ืื—ื“ ื”ืกื™ืžื ื™ื ื”ืžื•ื‘ื”ืงื™ื ื‘ื™ื•ืชืจ ืœืงื™ื•ืžื” ืฉืœ ื‘ื•ืขืช ืžื—ื™ืจื™ื ืื• ืœืชืคืงื•ื“ ืœืงื•ื™ ื•ื—ื•ืกืจ ื™ืขื™ืœื•ืช ืฉืœ ื”ืฉื•ืง. ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžืฉืงืคืช ืืช ืžื” ืฉืื ืฉื™ื ืžืฉืœืžื™ื ื‘ืคื•ืขืœ, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืžืฉืงืคืช ืืช ืžื” ืฉื”ื ื›ืก ื™ื›ื•ืœ ืœื”ืจื•ื•ื™ื— ื›ืœื›ืœื™ืช, ื•ื’ื™ืฉืช ื”ืขืœื•ืช ืžืฉืงืคืช ืืช ืžื” ืฉื™ืขืœื” ืœื‘ื ื•ืช ืื•ืชื• ืžื—ื“ืฉ. ื‘ืฉื•ืง ื‘ืจื™ื ื•ื™ืฆื™ื‘, ืฉืœื•ืฉืช ื”ืขืจื›ื™ื ื”ืœืœื• ืืžื•ืจื™ื ืœื”ื™ื•ืช ืงืจื•ื‘ื™ื ื–ื” ืœื–ื”. ืื•ืœื, ื‘ืชืงื•ืคื•ืช ืฉืœ "ืงื“ื—ืช" ืกืคืงื•ืœื˜ื™ื‘ื™ืช, ื”ืžื—ื™ืจื™ื (ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”) ืžืชื ืชืงื™ื ืžื”ื™ืกื•ื“ื•ืช ื”ื›ืœื›ืœื™ื™ื (ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ). ื”ืื—ืจื™ื•ืช ื”ืžืงืฆื•ืขื™ืช ืฉืœ ื”ืฉืžืื™ ื‘ืžืฆื‘ ื›ื–ื” ืื™ื ื” ืœืฉืงืœืœ ืืช ื”ืชื•ืฆืื•ืช ืื• ืœื‘ื—ื•ืจ ืืช ื”ื’ื‘ื•ื”ื” ืžื‘ื™ื ื™ื”ืŸ, ืืœื ืœื“ื•ื•ื— ืขืœ ื”ืคืขืจ ื•ืœื ืชื— ืืช ืžืฉืžืขื•ืชื• ืœื’ื‘ื™ ืžืฆื‘ ื”ืฉื•ืง. ื‘ื›ืš, ืชืคืงื™ื“ ื”ืฉืžืื™ ืžืชืขืœื” ืžื–ื” ืฉืœ ืžื“ื•ื•ื— ืžื—ื™ืจื™ื ืœื–ื” ืฉืœ ืื ืœื™ืกื˜ ืฉื•ืง.   ื‘ืžืงื‘ื™ืœ, ืชืคื™ืกืช ื”"ืจืฉืœื ื•ืช ื”ืฉืžืื™ืช" ืขื•ื‘ืจืช ืื‘ื•ืœื•ืฆื™ื”. ื‘ืขื‘ืจ, ืคืขืจื™ื ื’ื“ื•ืœื™ื ื ืชืคืกื• ื›ื”ื•ื›ื—ื” ืœื›ืื•ืจื” ืœืจืฉืœื ื•ืช. ื›ื™ื•ื, ื”ื”ื‘ื ื” ื”ืžืงืฆื•ืขื™ืช ื•ื”ืžืฉืคื˜ื™ืช ืžืชืคืชื—ืช, ื•ื”ื“ื’ืฉ ืขื•ื‘ืจ ืžื”   ืชื•ืฆืื” (ื’ื•ื“ืœ ื”ืคืขืจ) ืืœ ื”ืชื”ืœื™ืš (ืื™ื›ื•ืช ื”ื ื™ืชื•ื—). ืกืคืจื•ืช ืžืงืฆื•ืขื™ืช ื•ืชืงื ื™ื ื‘ื™ื ืœืื•ืžื™ื™ื ืžื“ื’ื™ืฉื™ื ื›ื™ ืืžื™ื ื•ืช ื”ืฉื•ืžื” ื ืžื“ื“ืช ื‘ืื™ื›ื•ืช ื”ืชื”ืœื™ืš: ื”ืื ื”ืฉืžืื™ ืคืขืœ ื‘ื–ื”ื™ืจื•ืช ืกื‘ื™ืจื”, ื”ืื ื”ื ื™ืชื•ื— ื”ื™ื” ืœื•ื’ื™ ื•ืžืชื•ืขื“ ื”ื™ื˜ื‘, ื•ื”ืื ื”ื”ื ื—ื•ืช ื”ื™ื• ืกื‘ื™ืจื•ืช ื•ืžื‘ื•ืกืกื•ืช?. ืฉืžืื™ ื™ื›ื•ืœ ืœื”ืฆื™ื’ ืฉื•ืžื” ืขื ืคืขืจื™ื ื’ื“ื•ืœื™ื ืฉืื™ื ื” ืจืฉืœื ื™ืช, ื›ืœ ืขื•ื“ ื”ื“ื•ื— ืžืกื‘ื™ืจ ื•ืžื ืžืง ื‘ืื•ืคืŸ ื™ืกื•ื“ื™ ืืช ื”ืกื™ื‘ื•ืช ืœืคืขืจื™ื (ืœืžืฉืœ, ืฉื•ืง ืœื ืžืชืคืงื“). ืœืขื•ืžืช ื–ืืช, ืฉื•ืžื” ืขื ืคืขืจื™ื ืงื˜ื ื™ื ื”ืžื‘ื•ืกืกืช ืขืœ ื ืชื•ื ื™ื ืฉื’ื•ื™ื™ื ืื• ืชื”ืœื™ืš ืœืงื•ื™, ืขื“ื™ื™ืŸ ื™ื›ื•ืœื” ืœื”ื™ื—ืฉื‘ ืจืฉืœื ื™ืช. ืื™ื›ื•ืช ื”ื ืจื˜ื™ื‘ ื•ื”ื”ื ืžืงื” ื”ื•ืคื›ืช ืœื—ืฉื•ื‘ื” ืœื ืคื—ื•ืช ืžื”ืžืกืคืจ ื”ืกื•ืคื™.   


ื—ืœืง III: ื”ื’ื“ืจืช ื”ื’ื‘ื•ืœื•ืช - ืกืคืงื˜ืจื•ื ื”ืกื˜ื™ื™ื” ื”ืžืงื•ื‘ืœืช

ื—ืœืง ื–ื” ื ื•ืขื“ ืœื›ืžืช ืืช ื”ืžื•ืฉื’ ื”ืขืจื˜ื™ืœืื™ "ืกื˜ื™ื™ื” ืกื‘ื™ืจื”" ื•ืœื”ื’ื“ื™ืจ ื˜ื•ื•ื—ื™ื ืžืงื•ื‘ืœื™ื ืœืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”. ื”ื ื™ืชื•ื— ืžืกื ืชื– ืžืžืฆืื™ื ืžืฉืœื•ืฉื” ืžืงื•ืจื•ืช ืžืจื›ื–ื™ื™ื: ืžื—ืงืจื™ื ืืงื“ืžื™ื™ื ืืžืคื™ืจื™ื™ื, ืคืจืงื˜ื™ืงื•ืช ืขื ืคื™ื•ืช ื•ืจื’ื•ืœื˜ื•ืจื™ื•ืช, ื•ืคืกื™ืงื” ืžืฉืคื˜ื™ืช, ื‘ืžื˜ืจื” ืœื‘ื ื•ืช ื”ื‘ื ื” ืžื“ื•ืจื’ืช ืฉืœ ืจืžื•ืช ื”ืกื˜ื™ื™ื” ื”ืฉื•ื ื•ืช.

3.1 ืžืžืฆืื™ื ืžืžื—ืงืจื™ื ืืžืคื™ืจื™ื™ื

ืžื—ืงืจื™ื ืืงื“ืžื™ื™ื ื‘ืจื—ื‘ื™ ื”ืขื•ืœื ื ื™ืกื• ืœืžื“ื•ื“ ื‘ืื•ืคืŸ ื›ืžื•ืชื™ ืืช ืจืžืช ื”ืฉื•ื ื•ืช ื”ื˜ื‘ืขื™ืช ื‘ืชื”ืœื™ืš ื”ืฉื•ืžื”.

  • ืฉื•ื ื•ืช ื‘ื™ืŸ ืฉืžืื™ื (Valuation Variance): ืžื—ืงืจ ื‘ืจื™ื˜ื™ ืžืฉืžืขื•ืชื™, ืฉื‘ื—ืŸ ืžืกืคืจ ืจื‘ ืฉืœ ืฉื•ืžื•ืช ืฉื‘ื•ืฆืขื• ืขืœ ื™ื“ื™ ืฉืžืื™ื ืฉื•ื ื™ื ืœืื•ืชื ื ื›ืกื™ื, ืžืฆื ื›ื™ ืœืžืขืœื” ืž-65% ืžื”ืฉื•ืžื•ืช ื”ื™ื• ื‘ื˜ื•ื•ื— ืฉืœ 10%+/- ื–ื• ืžื–ื•, ื•-90% ืžื”ืฉื•ืžื•ืช ื”ื™ื• ื‘ื˜ื•ื•ื— ืฉืœ 20%+/-. ื”ืฉื•ื ื•ืช ื”ื›ื•ืœืœืช ื”ืžืžื•ืฆืขืช ืขืžื“ื” ืขืœ 8.6%. ืžืžืฆืื™ื ืืœื• ืžืฆื‘ื™ืขื™ื ืขืœ ื›ืš ืฉืคื™ื–ื•ืจ ื˜ื‘ืขื™ ืกื‘ื™ื‘ 10% ื”ื•ื ืžืืคื™ื™ืŸ ืžื•ื‘ื ื” ืฉืœ ื”ืžืงืฆื•ืข.   
  • ื“ื™ื•ืง ืฉื•ืžื•ืช ืžื•ืœ ืžื—ื™ืจ ืžื›ื™ืจื” (Valuation Accuracy): ืžื—ืงืจื™ื ืฉื‘ื—ื ื• ื ื›ืกื™ื ืžืกื—ืจื™ื™ื ื‘ืืจื”"ื‘ ืฉื ืžื›ืจื• ืžืชื•ืš ืžื“ื“ NCREIF, ืžืฆืื• ืคืขืจื™ื ื’ื‘ื•ื”ื™ื ื™ื•ืชืจ ื‘ื™ืŸ ื”ืฉื•ืžื” ื”ืื—ืจื•ื ื” ืœืžื—ื™ืจ ื”ืžื›ื™ืจื” ื‘ืคื•ืขืœ. ื”ืคืขืจ ื”ืžื•ื—ืœื˜ ื”ืžืžื•ืฆืข ื‘ื™ืŸ ื”ืฉื•ืžื” ืœืžื—ื™ืจ ื”ืžื›ื™ืจื” ืขื•ืžื“ ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ืขืœ ืœืžืขืœื” ืž-10% , ื•ื™ื›ื•ืœ ืœื”ื’ื™ืข ืืฃ ืœ-13%-16% ื‘ืชืงื•ืคื•ืช ืฉืœ ืฉื™ื ืื• ืฉืคืœ ื‘ืฉื•ืง. ื ืชื•ืŸ ื–ื” ืžื“ื’ื™ืฉ ื›ื™ ื’ื ืฉื•ืžื” "ื ื›ื•ื ื”" ื™ื›ื•ืœื” ืœื”ื™ื•ืช ืฉื•ื ื” ื‘ืื•ืคืŸ ืžืฉืžืขื•ืชื™ ืžืžื—ื™ืจ ืขืกืงื” ื‘ื•ื“ื“ืช.   
  • ืžื“ื“ื™ื ืกื˜ื˜ื™ืกื˜ื™ื™ื ื‘ืฉื•ืžื” ื”ืžื•ื ื™ืช (Mass Appraisal): ืœืฆื•ืจื›ื™ ืžืก, ืจืฉื•ื™ื•ืช ืจื‘ื•ืช ืžืฉืชืžืฉื•ืช ื‘ืžื“ื“ ืกื˜ื˜ื™ืกื˜ื™ ื”ื ืงืจื "ืžืงื“ื ื”ืคื™ื–ื•ืจ" (Coefficient of Dispersion - COD) ื›ื“ื™ ืœืžื“ื•ื“ ืืช ืื—ื™ื“ื•ืช ื”ืฉื•ืžื•ืช. ื›ื›ืœืœ, ื ื“ืจืฉ COD ืฉืœ 10% ืื• ืคื—ื•ืช ืขื‘ื•ืจ ื ื›ืกื™ ืžื’ื•ืจื™ื, ื•-20% ืื• ืคื—ื•ืช ืขื‘ื•ืจ ืกื•ื’ื™ ื ื›ืกื™ื ืื—ืจื™ื. ืžื“ื“ ื–ื” ืžืกืคืง ืืžืช ืžื™ื“ื” ืจื’ื•ืœื˜ื•ืจื™ืช ืœืจืžืช ื”ืฉื•ื ื•ืช ื”ืกื˜ื˜ื™ืกื˜ื™ืช ื”ืžืงื•ื‘ืœืช ื‘ืžื“ื’ื ื’ื“ื•ืœ ืฉืœ ื ื›ืกื™ื.   

3.2 ืืžื•ืช ืžื™ื“ื” ืจื’ื•ืœื˜ื•ืจื™ื•ืช ื•ืขื ืคื™ื•ืช

ื‘ืคืจืงื˜ื™ืงื” ื”ื™ื•ื-ื™ื•ืžื™ืช ืฉืœ ืขื ืฃ ื”ื ื“ืœ"ืŸ ื•ื”ืคื™ื ื ืกื™ื, ื”ืชืคืชื—ื• "ื›ืœืœื™ ืืฆื‘ืข" ื•ืกื˜ื ื“ืจื˜ื™ื ืœื ืจืฉืžื™ื™ื ืœื’ื‘ื™ ืจืžืช ื”ืกื˜ื™ื™ื” ื”ื ืกื‘ืœืช.

  • "ื›ืœืœ ื”ืืฆื‘ืข" ืฉืœ ื”ืžืœื•ื•ื™ื: ืคืจืงื˜ื™ืงื” ื ืคื•ืฆื” ื‘ืขื ืฃ ื”ื‘ื ืงืื•ืช ื•ื”ืืฉืจืื™ ื”ื™ื ืฉื›ืืฉืจ ืžื•ื–ืžื ื•ืช ืฉืชื™ ืฉื•ืžื•ืช ืœืื•ืชื• ื ื›ืก, ืžืฆื•ืคื” ืฉื”ืคืขืจ ื‘ื™ื ื™ื”ืŸ ืœื ื™ืขืœื” ืขืœ 5%. ืคืขืจ ื”ืขื•ืœื” ืขืœ 10% ื ื—ืฉื‘ ื‘ื“ืจืš ื›ืœืœ ืœ"ื“ื’ืœ ืื“ื•ื" ื”ืžืฆืจื™ืš ื‘ื™ืจื•ืจ, ื“ืจื™ืฉื” ืœื”ื‘ื”ืจื•ืช ื•ืคื™ื•ืก ื‘ื™ืŸ ื”ืฉืžืื™ื, ืื• ื”ื–ืžื ืช ืฉื•ืžื” ืฉืœื™ืฉื™ืช ื•ืžื›ืจืขืช.   
  • ื”ืกื˜ื ื“ืจื˜ ื‘ืขื ืฃ ื”ืจื™ืœื•ืงื™ื™ืฉืŸ: ื’ื ื—ื‘ืจื•ืช ืจื™ืœื•ืงื™ื™ืฉืŸ, ื”ืžืขืจื™ื›ื•ืช ืฉื•ื•ื™ ื‘ืชื™ื ืฉืœ ืขื•ื‘ื“ื™ื ื”ืขื•ื‘ืจื™ื ืžืงื•ื, ืžืฉืชืžืฉื•ืช ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ื‘ืกืฃ ืกื˜ื™ื™ื” ืฉืœ 5% ื‘ื™ืŸ ืฉืชื™ ืฉื•ืžื•ืช ืœืคื ื™ ื”ื–ืžื ืช ืฉื•ืžื” ืฉืœื™ืฉื™ืช.   
  • ื”ื”ืฉืงืคื” ื”ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช ืฉืœ ื”ืฉืžืื™: ืฉืžืื™ ืžื ื•ืกื” ืื—ื“ ืฆื™ื™ืŸ ื›ื™ ื‘ืขื•ื“ ืฉื‘ืฉื•ื•ืงื™ื ื™ืฆื™ื‘ื™ื ื”ืคืขืจ ื‘ื™ืŸ ืฉื•ืžื•ืช ืฆืจื™ืš ืœื”ื™ื•ืช ื‘ื˜ื•ื•ื— ืฉืœ 2%-3%, ื”ืจื™ ืฉื‘ืฉื•ื•ืงื™ื ืžืืชื’ืจื™ื ื•ื“ืœื™ืœื™ ื ืชื•ื ื™ื, ืคืขืจ ืฉืœ 10% ืขืฉื•ื™ ืœื”ื™ื•ืช ืกื‘ื™ืจ ื•ืืฃ "ืจืฆื•ื™". ืืžื™ืจื” ื–ื• ืžื“ื’ื™ืฉื” ืืช ื”ืชืœื•ืช ื”ื’ื‘ื•ื”ื” ืฉืœ ื”ืกื˜ื™ื™ื” ื”ืžืงื•ื‘ืœืช ื‘ื”ืงืฉืจ ื”ืฉื•ืง.   

3.3 ื”ืขืžื“ื” ื”ืฉื™ืคื•ื˜ื™ืช: ืคืกื™ืงื” ื‘ื™ืฉืจืืœ ื•ื‘ืขื•ืœื

ื‘ืชื™ ื”ืžืฉืคื˜, ื”ื ื“ืจืฉื™ื ืœื”ื›ืจื™ืข ื‘ืžื—ืœื•ืงื•ืช ืฉื•ื•ื™, ืคื™ืชื—ื• ืขืžื“ื” ื‘ืจื•ืจื” ืœืžื“ื™ ื‘ื ื•ื’ืข ืœืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ื™ืŸ ืฉื•ืžื•ืช.

  • ืกืฃ ื”-10%-15% ื‘ืคืกื™ืงื” ื”ื™ืฉืจืืœื™ืช: ื‘ืคืกื™ืงื” ื™ืฉืจืืœื™ืช ืขื ืคื”, ื‘ืชื™ ื”ืžืฉืคื˜ ื”ื‘ื™ืขื• ืคืขื ืื—ืจ ืคืขื ืชืจืขื•ืžืช ื•ืชืกื›ื•ืœ ืžืคืขืจื™ื ื‘ื™ืŸ ืฉื•ืžื•ืช ื”ื—ื•ืจื’ื™ื ืžื”ื˜ื•ื•ื— ื”"ืกื‘ื™ืจ ื•ื”ืžืงื•ื‘ืœ" ืฉืœ 10%-15%. ื˜ื•ื•ื— ื–ื” ื”ืคืš ืœืžืขืฉื” ืœืกื˜ื ื“ืจื˜ ื”ืฉื™ืคื•ื˜ื™ ื”ื‘ืœืชื™ ืจืฉืžื™, ืฉื—ืฆื™ื™ืชื• ืžืขื•ืจืจืช ื‘ื“ื™ืงื” ืงืคื“ื ื™ืช ื•ื‘ื™ืงื•ืจืชื™ืช ืฉืœ ื”ืฉื•ืžื•ืช.   
  • ืžื•ืกื“ ื”"ืฉืžืื™ ื”ืžื›ืจื™ืข": ืขืฆื ืงื™ื•ืžื• ืฉืœ ืžื•ืกื“ ื”"ืฉืžืื™ ื”ืžื›ืจื™ืข" ื‘ื—ื•ืง ื”ื™ืฉืจืืœื™, ื‘ืžื™ื•ื—ื“ ื‘ื”ืœื™ื›ื™ ื”ื™ื˜ืœ ื”ืฉื‘ื—ื”, ืžืขื™ื“ ืขืœ ื—ื•ืกืจ ืกื•ื‘ืœื ื•ืช ืฉืœ ื”ืžืขืจื›ืช ืœืคืขืจื™ื ืžืงืฆื•ืขื™ื™ื ื‘ืœืชื™ ืคืชื•ืจื™ื. ืžื™ื ื•ื™ ืฉืžืื™ ืžื›ืจื™ืข ื”ื•ื ื”ืžื ื’ื ื•ืŸ ืฉื ื•ืขื“ ืœื™ื™ืฉื‘ ืืช ื”ืžื—ืœื•ืงืช ื›ืืฉืจ ื”ืฆื“ื“ื™ื ืื™ื ื ืžืฆืœื™ื—ื™ื ืœื’ืฉืจ ืขืœ ื”ืคืขืจื™ื ื‘ืขืฆืžื.   
  • ื‘ื—ื™ื ื” ืฉื™ืคื•ื˜ื™ืช ืฉืœ ื”ืชื”ืœื™ืš: ื‘ืคืกืง ื“ื™ืŸ ื—ืฉื•ื‘ ื‘ืขื ื™ื™ืŸ ืœื“ืœืกืงื™ ื ' ื”ื•ื•ืขื“ื” ื”ืžืงื•ืžื™ืช ืงืจื™ืช ืืชื, ืงื‘ืข ื‘ื™ืช ื”ืžืฉืคื˜ ื›ื™ ื•ืขื“ืช ืขืจืจ ืื™ื ื” ื™ื›ื•ืœื” ืœืงื‘ืœ ื‘ืื•ืคืŸ ืขื™ื•ื•ืจ ืืช ืงื‘ื™ืขืช ื”ืฉืžืื™ ื”ืžื›ืจื™ืข, ื‘ืžื™ื•ื—ื“ ื›ืฉื™ืฉ ืคืขืจื™ื ื’ื“ื•ืœื™ื ืžื•ืœ ืฉื•ืžื•ืช ืื—ืจื•ืช. ืขืœ ื”ื•ื•ืขื“ื” (ื•ื›ืš ื’ื ืขืœ ื‘ื™ืช ื”ืžืฉืคื˜) ืœื‘ื—ื•ืŸ ืืช ื”ืชืžื•ื ื” ื”ื›ื•ืœืœืช, ืœื“ืจื•ืฉ ื ื™ืžื•ืงื™ื ืœืคืขืจื™ื, ื•ืœื”ื‘ื˜ื™ื— ืฉืžื™ืจื” ืขืœ ืขืงืจื•ื ื•ืช ืฉืœ ืฉื•ื•ื™ื•ืŸ ื•ืืžื•ืŸ ื”ืฆื™ื‘ื•ืจ. ืคืกื™ืงื” ื–ื• ืžื—ื–ืงืช ืืช ื”ืžืขื‘ืจ ืžื‘ื—ื™ื ื” ืžื‘ื•ืกืกืช-ืชื•ืฆืื” ืœื‘ื—ื™ื ื” ืžื‘ื•ืกืกืช-ืชื”ืœื™ืš.   

ื˜ื‘ืœื”: ืืžื•ืช ืžื™ื“ื” ืžืกื›ืžื•ืช ืœืกื˜ื™ื™ืช ืฉื•ื•ื™ ืžืงื•ื‘ืœืช

ืžืงื•ืจ / ื”ืงืฉืจืกืฃ ืกื˜ื™ื™ื” / ืฉื•ื ื•ืช ืžืžื•ืฆืขืชื”ืขืจื•ืช ื•ืฉื™ืงื•ืœื™ื ืžืจื›ื–ื™ื™ื
ืžื—ืงืจ ืืงื“ืžื™ (ื‘ืจื™ื˜ื ื™ื”)ืฉื•ื ื•ืช ืžืžื•ืฆืขืช ืฉืœ 8.6% ื‘ื™ืŸ ืฉืžืื™ื. 65% ืžื”ืฉื•ืžื•ืช ื‘ื˜ื•ื•ื— ืฉืœ 10%+/-.ืžื•ื“ื“ ืฉื•ื ื•ืช ื˜ื‘ืขื™ืช ื‘ื™ืŸ ืื ืฉื™ ืžืงืฆื•ืข ืžื•ืกืžื›ื™ื ื‘ืชื ืื™ ืžื—ืงืจ.   
ืžื—ืงืจ ืืงื“ืžื™ (ืืจื”"ื‘, NCREIF)ืคืขืจ ืžืžื•ืฆืข ืฉืœ ืžืขืœ 10% ื‘ื™ืŸ ืฉื•ืžื” ืœืžื—ื™ืจ ืžื›ื™ืจื”.ืžื•ื“ื“ ื“ื™ื•ืง ืžื•ืœ ื”ืฉื•ืง. ื”ืคืขืจ ื’ื“ืœ ืžืฉืžืขื•ืชื™ืช ื‘ืชืงื•ืคื•ืช ืชื ื•ื“ืชื™ื•ืช.   
ืฉื•ืžื” ื”ืžื•ื ื™ืช (ืจื’ื•ืœืฆื™ื”)ืžืงื“ื ืคื™ื–ื•ืจ (COD) ืฉืœ ืขื“ 10% ืœืžื’ื•ืจื™ื, ืขื“ 20% ืœืื—ืจื™ื.ืžื“ื“ ืกื˜ื˜ื™ืกื˜ื™ ืœืื—ื™ื“ื•ืช ื‘ืžื“ื’ื ื’ื“ื•ืœ, ืœื ืœืคืขืจ ื‘ื™ืŸ ื’ื™ืฉื•ืช ื‘ืฉื•ืžื” ื‘ื•ื“ื“ืช.   
ืคืจืงื˜ื™ืงื” ื‘ื ืงืื™ืช (ืืจื”"ื‘)ื—ืฉืฉ ืžืขืœ 10% ื‘ื™ืŸ ืฉืชื™ ืฉื•ืžื•ืช; 5% ื”ื•ื ืกืฃ ืจืฆื•ื™.ืžื•ื ืข ืžืฉื™ืงื•ืœื™ ื ื™ื”ื•ืœ ืกื™ื›ื•ื ื™ื. ืคืขืจ ื’ื“ื•ืœ ืžืฆืจื™ืš ืฉื•ืžื” ืฉืœื™ืฉื™ืช.   
ืคืจืงื˜ื™ืงื” ื‘ืขื ืฃ ื”ืจื™ืœื•ืงื™ื™ืฉืŸืกืฃ ืฉืœ 5% ื‘ื™ืŸ ืฉืชื™ ืฉื•ืžื•ืช.ืกื˜ื ื“ืจื˜ ืขื ืคื™ ืžื•ื’ื“ืจ ืœืฆื•ืจืš ืงื‘ืœืช ื”ื—ืœื˜ื•ืช ืžื”ื™ืจื” ื•ืืžื™ื ื”.   
ืคืกื™ืงื” ื™ืฉืจืืœื™ืช10%-15% ื ื—ืฉื‘ ืœื’ื‘ื•ืœ ื”"ืกื‘ื™ืจ".ื—ืจื™ื’ื” ืžื˜ื•ื•ื— ื–ื” ืžืขื•ืจืจืช ื‘ื™ืงื•ืจืช ืฉื™ืคื•ื˜ื™ืช ื•ื“ื•ืจืฉืช ื”ื ืžืงื” ื›ื‘ื“ื”.   

ืกื™ื ืชื–ื” ืฉืœ ืžืงื•ืจื•ืช ืืœื• ื—ื•ืฉืคืช ื›ื™ ืœื ืงื™ื™ื "ืžืกืคืจ ืงืกื" ืื—ื“ ื”ืžื’ื“ื™ืจ ืกื˜ื™ื™ื” ืžืงื•ื‘ืœืช. ืขื ื–ืืช, ื ื™ืชืŸ ืœื–ื”ื•ืช ื‘ื‘ื™ืจื•ืจ ื›ื™ ื”ื˜ื•ื•ื— ืฉืœ 10%-15% ืžื”ื•ื•ื” ื ืงื•ื“ืช ืžืคื ื” ืงืจื™ื˜ื™ืช. ืžืชื—ืช ืœืกืฃ ื–ื”, ื”ืฉื•ื ื•ืช ื ืชืคืกืช ื‘ื“ืจืš ื›ืœืœ ื›"ืจืขืฉ" ืกื˜ื˜ื™ืกื˜ื™ ืกื‘ื™ืจ, ืชื•ืฆืจ ืฉืœ ืฉื™ืงื•ืœ ื“ืขืช ืžืงืฆื•ืขื™ ื•ื—ื™ื›ื•ืš ื˜ื‘ืขื™ ื‘ืฉื•ืง ืœื ืžื•ืฉืœื. ืžืขืœ ืกืฃ ื–ื”, ื”ืฉื•ื ื•ืช ื”ื•ืคื›ืช ืœ"ืื•ืช" ื”ืžืฆื‘ื™ืข ืขืœ ื‘ืขื™ื” ืžื”ื•ืชื™ืช, ื•ืžืคืขื™ืœ ืžื ื’ื ื•ื ื™ ื‘ืงืจื” ื•ื™ื™ืฉื•ื‘ ืกื›ืกื•ื›ื™ื ืคื•ืจืžืœื™ื™ื โ€“ ื‘ื™ืŸ ืื ื–ื” ืžื™ื ื•ื™ ืฉืžืื™ ืžื›ืจื™ืข ืขืœ ื™ื“ื™ ืฉื•ืคื˜, ื“ืจื™ืฉื” ืœื‘ื“ื™ืงื” ื ื•ืกืคืช ืขืœ ื™ื“ื™ ื‘ื ืง, ืื• ื‘ื™ืงื•ืจืช ืฉืœ ืจืฉื•ืช ืžืก. ื”ื‘ื ืช ืžืฉืžืขื•ืชื• ืฉืœ ืกืฃ ื–ื” ื—ื™ื•ื ื™ืช ืœื›ืœ ืื™ืฉ ืžืงืฆื•ืข ื”ืคื•ืขืœ ื‘ืชื—ื•ื.


ื—ืœืง IV: ืชืคืงื™ื“ ื”ื”ืงืฉืจ - ื›ื™ืฆื“ ื”ื ื›ืก, ื”ืžื˜ืจื” ื•ื”ืฉื•ืง ืžืขืฆื‘ื™ื ืืช ื”ืคืขืจื™ื

ื’ื•ื‘ื” ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ืื™ื ื• ืงื‘ื•ืข, ืืœื ืžื•ืฉืคืข ื‘ืื•ืคืŸ ื“ืจืžื˜ื™ ืžืฉืœื•ืฉื” ื’ื•ืจืžื™ ื”ืงืฉืจ ืžืจื›ื–ื™ื™ื: ืžืืคื™ื™ื ื™ ื”ื ื›ืก ื”ื ื™ืฉื•ื, ืžื˜ืจืช ืขืจื™ื›ืช ื”ืฉื•ืžื”, ื•ืžืฆื‘ื• ืฉืœ ื”ืฉื•ืง ืฉื‘ื• ื”ื ื›ืก ืคื•ืขืœ.

4.1 ืืชื’ืจ ื”ื ื›ืกื™ื ื”ื™ื™ื—ื•ื“ื™ื™ื ื•ื‘ืขืœื™ ื”ื™ื™ืขื•ื“ ื”ืžื™ื•ื—ื“

ื”ื’ื“ืจื”: ื ื›ืกื™ื ื‘ืขืœื™ ื™ื™ืขื•ื“ ืžื™ื•ื—ื“ (Special-Purpose Properties) ื”ื ื ื›ืกื™ื ื‘ืขืœื™ ืฉื™ืžื•ืฉ ืื• ืกื—ื™ืจื•ืช ืžื•ื’ื‘ืœื™ื ื‘ืฉืœ ืชื›ื ื•ื ื ื”ื™ื™ื—ื•ื“ื™, ื›ื’ื•ืŸ ื›ื ืกื™ื•ืช, ื‘ืชื™ ืกืคืจ, ืชื™ืื˜ืจืื•ืช, ืื• ืžืคืขืœื™ ืชืขืฉื™ื™ื” ื›ื‘ื“ื”. ื’ื ื ื›ืกื™ ื™ื•ืงืจื”, ื“ื™ืจื•ืช ืฉืขื•ืฆื‘ื• ื‘ืื•ืคืŸ ืื™ืฉื™ (custom design) ืื• ืคื ื˜ื”ืื•ื–ื™ื ื ื›ืœืœื™ื ื‘ืงื˜ื’ื•ืจื™ื” ืจื—ื‘ื” ื–ื• ืฉืœ ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื.   ื”ืกืชืžื›ื•ืช ืžื•ื’ื‘ืจืช ืขืœ ื’ื™ืฉืช ื”ืขืœื•ืช: ืขื‘ื•ืจ ื ื›ืกื™ื ืืœื”, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœืจื•ื‘ ืื™ื ื” ื™ืฉื™ืžื” ื‘ืฉืœ ื”ื™ืขื“ืจ ืขืกืงืื•ืช ื‘ื ื›ืกื™ื ื“ื•ืžื™ื, ื•ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืื™ื ื” ืจืœื•ื•ื ื˜ื™ืช ืื ืื™ื ื ืžื ื™ื‘ื™ื ื”ื›ื ืกื”. ืžืฆื‘ ื–ื” ืžื—ื™ื™ื‘ ื”ืกืชืžื›ื•ืช ื›ื‘ื“ื”, ื•ืœืขื™ืชื™ื ื‘ืœืขื“ื™ืช, ืขืœ ื’ื™ืฉืช ื”ืขืœื•ืช.   ื”ื’ื‘ืจืช ื”ืคื•ื˜ื ืฆื™ืืœ ืœืคืขืจื™ื: ื”ืกืชืžื›ื•ืช ื–ื• ืขืœ ื’ื™ืฉืช ื”ืขืœื•ืช ืžื’ื‘ื™ืจื” ื‘ืื•ืคืŸ ืื™ื ื”ืจื ื˜ื™ ืืช ื”ืคื•ื˜ื ืฆื™ืืœ ืœืคืขืจื™ื. ื—ื•ืœืฉื•ืชื™ื” ืฉืœ ื’ื™ืฉืช ื”ืขืœื•ืช โ€“ ื‘ืžื™ื•ื—ื“ ื”ืงื•ืฉื™ ื”ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ ื‘ืื•ืžื“ืŸ ื”ืคื—ืช ื•ื‘ื”ืขืจื›ืช ืฉื•ื•ื™ ื”ืงืจืงืข โ€“ ืžื•ืขืฆืžื•ืช ื›ืืฉืจ ืžื“ื•ื‘ืจ ื‘ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื ืื• ื™ืฉื ื™ื. ื ื•ืฆืจ ืคืจื“ื•ืงืก: ื”ื’ื™ืฉื” ื”ื ื—ื•ืฆื” ื‘ื™ื•ืชืจ ืœื”ืขืจื›ืช ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื ื”ื™ื ื’ื ื–ื• ื”ืžื•ืขื“ืช ื‘ื™ื•ืชืจ ืœืฉื’ื™ืื•ืช ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ื‘ื”ืงืฉืจ ื–ื”.   ืžืงืจื” ืžื‘ื—ืŸ ื™ืฉืจืืœื™ - "ืžืงื‘ืฆื™ ื“ื™ื•ืจ": ื“ื•ื’ืžื” ืžื•ื‘ื”ืงืช ืœื›ืš ื ื™ืชืŸ ืœืžืฆื•ื ื‘ื‘ืงืจืช ืฉื•ืžื•ืช ืฉืขืจืš ืื’ืฃ ืฉื•ืžืช ืžืงืจืงืขื™ืŸ ื”ืžืžืฉืœืชื™ ืขื‘ื•ืจ "ืžืงื‘ืฆื™ ื“ื™ื•ืจ" (ื ื›ืก ื‘ืขืœ ื™ื™ืขื•ื“ ืžื™ื•ื—ื“ ื”ืžืฉืžืฉ ืœืžื’ื•ืจื™ ืขื•ืœื™ื). ื”ื‘ืงืจื” ื—ืฉืคื” ืคืขืจื™ื ืขืฆื•ืžื™ื ืฉืœ ืขื“ 40% ื‘ื™ืŸ ืฉืชื™ ืฉื•ืžื•ืช ืฉื•ื ื•ืช ืœืื•ืชื• ื ื›ืก ื•ืœืื•ืชื• ืžื•ืขื“. ื”ืกื™ื‘ื” ื”ืžืจื›ื–ื™ืช ืœืคืขืจื™ื, ื›ืคื™ ืฉืฆื•ื™ืŸ ื‘ื“ื•ื—, ื”ื™ื™ืชื” ื”ื™ืขื“ืจ ืงื•ื ืฆื ื–ื•ืก ืžืงืฆื•ืขื™ ืœื’ื‘ื™ ื”ืžืชื•ื“ื•ืœื•ื’ื™ื” ื”ืจืื•ื™ื”: ืฉืžืื™ื ืฉื•ื ื™ื ื”ืฉืชืžืฉื• ื‘ื’ื™ืฉื•ืช ืฉื•ื ื•ืช ืœื—ืœื•ื˜ื™ืŸ โ€“ ื—ืœืงื ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื—ืœืงื ื‘ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื•ื—ืœืงื ื‘ื’ื™ืฉืช ื”ืขืœื•ืช โ€“ ืžื” ืฉื”ื•ื‘ื™ืœ ืœืชื•ืฆืื•ืช ืฉื•ื ื•ืช ื‘ืชื›ืœื™ืช.   

4.2 ื”ืฉืคืขืช ืžื˜ืจืช ื”ืฉื•ืžื”

"ืฉื•ื•ื™" ืื™ื ื• ืžื•ืฉื’ ืื‘ืกื•ืœื•ื˜ื™; ื”ื•ื ืชืœื•ื™ ืฉืืœื”. ืžื˜ืจืช ื”ืฉื•ืžื” ืžื’ื“ื™ืจื” ืืช ื”ืฉืืœื”, ื•ืžืฉืคื™ืขื” ื‘ืื•ืคืŸ ื™ืฉื™ืจ ืขืœ ื‘ื—ื™ืจืช ื”ื’ื™ืฉื”, ืขืœ ื”ื”ื ื—ื•ืช, ื•ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ ืขืœ ื”ืชื•ืฆืื”.

  • ืฉื•ืžื” ืœืฆื•ืจืš ื‘ื˜ื•ื—ื” ืœืืฉืจืื™: ืžื˜ืจืช ื”ืฉื•ืžื” ื”ื™ื ืœื”ื’ืŸ ืขืœ ื”ืžืœื•ื•ื” (ื‘ื ืง, ื’ื•ืฃ ืžื™ืžื•ืŸ) ืžืคื ื™ ื”ืคืกื“ ื‘ืžืงืจื” ืฉืœ ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ ืฉืœ ื”ืœื•ื•ื”. ืžื˜ืจื” ื–ื• ืžื•ื‘ื™ืœื” ื‘ืื•ืคืŸ ื˜ื‘ืขื™ ืœื”ืขืจื›ื” ืฉืžืจื ื™ืช ื™ื•ืชืจ. ื”ืชืงืŸ ื”ื™ืฉืจืืœื™ ืžืกืคืจ 19, ื”ืขื•ืกืง ื‘ืฉื•ืžื•ืช ืœื‘ื˜ื•ื—ื•ืช, ืžื—ื™ื™ื‘ ืืช ื”ืฉืžืื™ ืœื”ืขืจื™ืš "ืขืจืš ืœืžื˜ืจืช ื‘ื˜ื•ื—ื”", ื”ืžื ื˜ืจืœ ืจื›ื™ื‘ื™ ืฉื•ื•ื™ ืกืคืงื•ืœื˜ื™ื‘ื™ื™ื ื›ื’ื•ืŸ ืคื•ื˜ื ืฆื™ืืœ ืชื›ื ื•ื ื™ ืขืชื™ื“ื™ ืื• ืฉื•ื•ื™ ืฉืœ ื‘ื ื™ื™ื” ืœื ื—ื•ืงื™ืช. ืฉื•ืžื” ื›ื–ื• ืชื”ื™ื” ื›ืžืขื˜ ืชืžื™ื“ ื ืžื•ื›ื” ื™ื•ืชืจ ืžืฉื•ืžื” ื”ื ืขืจื›ืช ืขื‘ื•ืจ ืžื•ื›ืจ, ืฉืขืฉื•ื™ื” ืœื›ืœื•ืœ ืคื•ื˜ื ืฆื™ืืœ ื›ื–ื”, ื•ื‘ื›ืš ื ื•ืฆืจ ืคืขืจ ืžื•ื‘ื ื” ื”ืžื•ื ืข ืžืžื˜ืจืช ื”ืฉื•ืžื”.   
  • ืฉื•ืžื” ืœืฆื•ืจืš ื”ืœื™ืš ืžืฉืคื˜ื™ / ื™ื™ืฉื•ื‘ ืกื›ืกื•ืš: ื‘ื”ืงืฉืจ ืื“ื‘ืจืกืจื™, ืฉื•ืžื•ืช ืขืœื•ืœื•ืช ืœื”ืคื•ืš ืœื›ืœื™ ื˜ื™ืขื•ืŸ. ืฉืžืื™ ืžื•ืžื—ื” ืžื˜ืขื ื›ืœ ืฆื“ ืขืฉื•ื™ ืœื‘ื—ื•ืจ ื‘ื ืชื•ื ื™ื ื•ื‘ื’ื™ืฉื•ืช ื”ืžื—ื–ืงื™ื ืืช ืขืžื“ืช ืœืงื•ื—ื•, ืžื” ืฉืžื•ื‘ื™ืœ ืœืคืขืจื™ื ื”ื’ื“ื•ืœื™ื ืฉืžืชืกื›ืœื™ื ืืช ื‘ืชื™ ื”ืžืฉืคื˜. ืžื˜ืจืช ื”ืฉื•ืžื” ื‘ืžืงืจื” ื–ื” ื”ื™ื ืฉื›ื ื•ืข, ืžื˜ืจื” ื”ืขืœื•ืœื” ืœืขืžื•ื“ ื‘ืกืชื™ืจื” ืœืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ืžื•ื—ืœื˜ืช.   
  • ืฉื•ืžื” ืœื“ื™ื•ื•ื— ื›ืกืคื™ (IFRS): ืชืงื ื™ ื“ื™ื•ื•ื— ื›ืกืคื™ ื‘ื™ื ืœืื•ืžื™ื™ื ื“ื•ืจืฉื™ื ื”ืขืจื›ืช "ืฉื•ื•ื™ ื”ื•ื’ืŸ" (Fair Value), ื”ืžื‘ื•ืกืกืช ืขืœ ืชื ืื™ ืฉื•ืง. ืขืจืš ื–ื” ืขืฉื•ื™ ืœื”ื™ื•ืช ืฉื•ื ื” ืžืขืจืš ืžื‘ื•ืกืก ืขืœื•ืช ื”ื™ืกื˜ื•ืจื™ืช (ื›ืžื• ื‘-US GAAP) ืื• ืžืขืจืš ืฉืžืจื ื™ ืœืฆื•ืจื›ื™ ื‘ื˜ื•ื—ื”.   
  • ืฉื•ืžื” ืœืฆื•ืจื›ื™ ืžืก: ื”ืขืจื›ื•ืช ืฉื•ื•ื™ ืœืฆื•ืจื›ื™ ืžืก ื›ืคื•ืคื•ืช ืœื”ื’ื“ืจื•ืช ืกื˜ื˜ื•ื˜ื•ืจื™ื•ืช ืกืคืฆื™ืคื™ื•ืช ืฉืœ ืฉื•ื•ื™, ื•ืœืขื™ืชื™ื ื ืขืจื›ื•ืช ืœืžื•ืขื“ ืงื•ื‘ืข ื‘ืขื‘ืจ, ืžื” ืฉืžื•ื‘ื™ืœ ืœื”ื‘ื“ืœื™ื ืžืฉื•ืžืช ืฉื•ื•ื™ ืฉื•ืง ืขื“ื›ื ื™ืช.   

ื”ืขื™ืงืจื•ืŸ ื”ืžื ื—ื”, ื”ืžืขื•ื’ืŸ ื‘ืชืงื ื™ USPAP ื•-IVS, ื”ื•ื ืฉ"ื”ืฉื™ืžื•ืฉ ื”ืžื™ื•ืขื“" (Intended Use) ืฉืœ ื”ืฉื•ืžื” ืžื›ืชื™ื‘ ืืช ื”ื™ืงืฃ ื”ืขื‘ื•ื“ื”, ืืช ื”ื’ื“ืจืช ื”ืฉื•ื•ื™ ื•ืืช ืจืžืช ื”ืคื™ืจื•ื˜, ื•ื›ืœ ืืœื” ืžืฉืคื™ืขื™ื ืขืœ ื”ืชื•ืฆืื” ื”ืกื•ืคื™ืช ื•ืขืœ ื”ืคื•ื˜ื ืฆื™ืืœ ืœืคืขืจื™ื ื‘ื™ื—ืก ืœืฉื•ืžื” ืฉื ืขืฉืชื” ืœืžื˜ืจื” ืื—ืจืช.   

4.3 ืžืงืจื” ืžื‘ื—ืŸ: ื”ืฉื•ืง ื”ื™ืฉืจืืœื™ ื›ืกื‘ื™ื‘ื” ืขืชื™ืจืช ืคืขืจื™ื

ืžืืคื™ื™ื ื™ื• ื”ื™ื™ื—ื•ื“ื™ื™ื ืฉืœ ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ื™ืฉืจืืœื™ ื™ื•ืฆืจื™ื ื›ืจ ืคื•ืจื” ืœื”ื™ื•ื•ืฆืจื•ืช ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”.

  • ืžืืคื™ื™ื ื™ ื”ืฉื•ืง: ื”ืฉื•ืง ื”ื™ืฉืจืืœื™ ืžืชื•ืืจ ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ื›ืฉื•ืง ื”ืกื•ื‘ืœ ืžืžื—ืกื•ืจ ื›ืจื•ื ื™ ื‘ื”ื™ืฆืข, ื’ื™ื“ื•ืœ ืื•ื›ืœื•ืกื™ื™ื” ืžื”ื™ืจ, ืจื™ื›ื•ื–ื™ื•ืช, ืžื™ืขื•ื˜ ื ืชื•ื ื™ื ืฉืงื•ืคื™ื ื•ื ื˜ื™ื™ื” ืœืขืœื™ื•ืช ืžื—ื™ืจื™ื ื—ื“ื•ืช.   
  • ืขื™ื•ื•ืช ื ืชื•ื ื™ ื”ื”ืฉื•ื•ืื”: ืชื•ื›ื ื™ื•ืช ืžืžืฉืœืชื™ื•ืช ื›ืžื• "ืžื—ื™ืจ ืœืžืฉืชื›ืŸ" ืžื›ื ื™ืกื•ืช ืœืฉื•ืง ืขืกืงืื•ืช ื‘ืžื—ื™ืจื™ื ืžืกื•ื‘ืกื“ื™ื. ืื ืฉืžืื™ื ืื™ื ื ืžื ื˜ืจืœื™ื ืขืกืงืื•ืช ืืœื• ื›ืจืื•ื™ ืžื ื™ืชื•ื— ื”ื”ืฉื•ื•ืื”, ื”ื“ื‘ืจ ืขืœื•ืœ ืœืขื•ื•ืช ื‘ืื•ืคืŸ ื—ืžื•ืจ ืืช ืชื•ืฆืื•ืช ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”.   
  • ื”ืชื ืชืงื•ืช ื”ืžื—ื™ืจ ืžื”ืฉื•ื•ื™: ื‘ืฉื•ืง "ื—ื", ื ื•ืฆืจืช ืชืคื™ืกื” ืฆื™ื‘ื•ืจื™ืช, ื”ืžื•ื–ื ืช ืขืœ ื™ื“ื™ ืคื•ืจื˜ืœื™ ื ื“ืœ"ืŸ ืžืงื•ื•ื ื™ื, ืฉืžื—ื™ืจื™ ื”ื”ื™ืฆืข ื•ื”ืขืกืงืื•ืช ื”ืื—ืจื•ื ื•ืช ืžื™ื™ืฆื’ื™ื "ืฉื•ื•ื™ ื”ื•ื’ืŸ". ืื•ืœื, ืžื—ื™ืจื™ื ืืœื• ืขืฉื•ื™ื™ื ืœื”ื™ื•ืช ืžื ื•ืชืงื™ื ืžื”ื™ืกื•ื“ื•ืช ื”ื›ืœื›ืœื™ื™ื. ืžืฆื‘ ื–ื” ื™ื•ืฆืจ ืคืขืจ ื’ื“ื•ืœ ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ื”ืžืฉืงืคืช ืืช ื”ืžื—ื™ืจื™ื ื”ื’ื‘ื•ื”ื™ื) ืœื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ืžืฉืงืคืช ืชืฉื•ืื•ืช ืฉื›ื™ืจื•ืช ื ืžื•ื›ื•ืช ืžืฉืžืขื•ืชื™ืช).   
  • ื”ื“ื™ืœืžื” ืฉืœ ื”ืฉืžืื™: ื‘ืกื‘ื™ื‘ื” ื›ื–ื•, ื”ืฉืžืื™ ื”ื™ืฉืจืืœื™ ื ื™ืฆื‘ ื‘ืคื ื™ ื“ื™ืœืžื” ื—ืจื™ืคื”: ื”ืื ืœืฉืงืฃ ืืช ืžื—ื™ืจื™ ื”ืฉื•ืง ื”ื’ื‘ื•ื”ื™ื (ื•ื‘ื›ืš ืื•ืœื™ ืœืชืช ืชื•ืงืฃ ืœื‘ื•ืขื”), ืื• ืœื“ื‘ื•ืง ื‘ื’ื™ืฉื•ืช ืฉืžืจื ื™ื•ืช ื™ื•ืชืจ ื”ืžื‘ื•ืกืกื•ืช ืขืœ ื™ืกื•ื“ื•ืช ื›ืœื›ืœื™ื™ื (ื•ืœื”ืกืชื›ืŸ ื‘ื›ืš ืฉื™ื™ืจืื” ืžื ื•ืชืง ืžื”ืžืฆื™ืื•ืช). ื“ื™ืœืžื” ื–ื• ื”ื™ื ืžืงื•ืจ ืจื‘ ืขื•ืฆืžื” ืœืคืขืจื™ื ื‘ื™ืŸ ืฉืžืื™ื ื‘ืขืœื™ ืคื™ืœื•ืกื•ืคื™ื•ืช ืžืงืฆื•ืขื™ื•ืช ืฉื•ื ื•ืช.   

ื ื™ืชื•ื— ืžืขืžื™ืง ืฉืœ ื’ื•ืจืžื™ ื”ื”ืงืฉืจ ื—ื•ืฉืฃ ื›ื™ ื‘ื—ื™ืจืช ื’ื™ืฉืช ื”ืฉื•ืžื” ืื™ื ื” ืจืง ื”ื—ืœื˜ื” ื˜ื›ื ื™ืช, ืืœื ื”ื—ืœื˜ื” ืืกื˜ืจื˜ื’ื™ืช ื”ืžื•ื›ืชื‘ืช ืขืœ ื™ื“ื™ ืžื˜ืจืช ื”ืฉื•ืžื”. ื”ืฉืžืื™, ื‘ืžื•ื“ืข ืื• ืฉืœื ื‘ืžื•ื“ืข, ืžื‘ืฆืข ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืœื”ืฉื’ืช ืžื˜ืจื” ืกืคืฆื™ืคื™ืช โ€“ ื‘ื™ืŸ ืื ื–ื• ื”ืคื—ืชืช ืกื™ื›ื•ืŸ ืขื‘ื•ืจ ืžืœื•ื•ื”, ืžืงืกื•ื ืขืจืš ืขื‘ื•ืจ ืžื•ื›ืจ, ืื• ื‘ื ื™ื™ืช ื˜ื™ืขื•ืŸ ื‘ืจ-ื”ื’ื ื” ื‘ื‘ื™ืช ืžืฉืคื˜. ื›ืืฉืจ ืฉืชื™ ืฉื•ืžื•ืช ืœืื•ืชื• ื ื›ืก ืืš ืœืžื˜ืจื•ืช ืฉื•ื ื•ืช ืžืฆื™ื’ื•ืช ืคืขืจ ื’ื“ื•ืœ, ืื™ืŸ ื–ื” ื‘ื”ื›ืจื— ืžืขื™ื“ ืขืœ ื—ื•ืกืจ ื›ืฉื™ืจื•ืช. ื™ื™ืชื›ืŸ ืฉื–ื”ื• ืชื•ืฆืจ ื”ื’ื™ื•ื ื™ ืฉืœ ืฉื ื™ ืื ืฉื™ ืžืงืฆื•ืข ื”ืžื‘ืฆืขื™ื ืืช ืขื‘ื•ื“ืชื ื ืืžื ื”, ืืš ืœืคื™ ืžืขืจื›ื•ืช ื›ืœืœื™ื ื•ื™ืขื“ื™ื ืฉื•ื ื•ืช. ื”ื‘ืขื™ื” ื”ืžืจื›ื–ื™ืช ื‘ืžืฆื‘ ื–ื” ื”ื™ื ืฉืœ ืฉืงื™ืคื•ืช โ€“ ืขืœ ื”ืžืฉืชืžืฉ ื‘ืฉื•ืžื” ืœื”ื‘ื™ืŸ ื›ื™ "ืฉื•ื•ื™" ืื™ื ื• ืงื‘ื•ืข ืื•ื ื™ื‘ืจืกืœื™, ืืœื ืžื•ื’ื“ืจ ืขืœ ื™ื“ื™ ื”ืฉืืœื” ื”ื ืฉืืœืช.ื‘ื ื•ืกืฃ, ื ื›ืกื™ื ื‘ืขืœื™ ื™ื™ืขื•ื“ ืžื™ื•ื—ื“ ื•ืฉื•ื•ืงื™ื ืœื ืžืชืคืงื“ื™ื ื™ื•ืฆืจื™ื "ืœื•ืœืืช ืžืฉื•ื‘" ืฉืœ ืื™-ื•ื“ืื•ืช. ื”ื™ืขื“ืจ ื ืชื•ื ื™ื ืืžื™ื ื™ื ืžืืœืฅ ื”ืกืชืžื›ื•ืช ื’ื•ื‘ืจืช ืขืœ ื’ื™ืฉื•ืช ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช (ื›ืžื• ื’ื™ืฉืช ื”ืขืœื•ืช), ืžื” ืฉื™ื•ืฆืจ ืคืขืจื™ื ื’ื“ื•ืœื™ื ื™ื•ืชืจ, ืืฉืจ ื‘ืชื•ืจื ืคื•ื’ืขื™ื ื‘ืืžื•ืŸ ื‘ืฉื•ืžื•ืช ื•ืžืงืฉื™ื ืขืœ ื‘ื™ืฆื•ืข ืขืกืงืื•ืช. ื”ื™ืขื“ืจ ืขืกืงืื•ืช ื—ื“ืฉื•ืช ืžื•ื ืข ื™ืฆื™ืจืช ื ืชื•ื ื™ื ื—ื“ืฉื™ื, ื•ื›ืš ื”ื‘ืขื™ื” ื”ืžืงื•ืจื™ืช ืžืฉืžืจืช ืืช ืขืฆืžื”. ื”ืืชื’ืจ ื”ืžืงืฆื•ืขื™ ื”ื•ื ืœืฉื‘ื•ืจ ืžืขื’ืœ ื–ื” ื‘ืืžืฆืขื•ืช ื“ื™ื•ื•ื— ืžืคื•ืจื˜ ื‘ืžื™ื•ื—ื“, ื ื™ืชื•ื—ื™ ืจื’ื™ืฉื•ืช, ื•ืื•ืœื™ ืืฃ ื”ืฆื’ืช ืžืกืงื ืช ื”ืฉื•ื•ื™ ื›ื˜ื•ื•ื— ืขืจื›ื™ื ื•ืœื ื›ืžืกืคืจ ื‘ื•ื“ื“, ืชื•ืš ื”ื‘ื”ืจื” ืžืคื•ืจืฉืช ืฉืœ ืจืžืช ืื™-ื”ื•ื•ื“ืื•ืช ื”ื’ื‘ื•ื”ื”.


ื—ืœืง V: ื”ืžืกื’ืจืช ื”ืจื’ื•ืœื˜ื•ืจื™ืช ื•ื”ืžืฉืคื˜ื™ืช - ืชืงื™ื ื”, ืคืกื™ืงื” ื•ืื—ืจื™ื•ืช ืžืงืฆื•ืขื™ืช

ื—ืœืง ื–ื” ื‘ื•ื—ืŸ ืืช "ื›ืœืœื™ ื”ืžืฉื—ืง" ื”ืžืกื“ื™ืจื™ื ืืช ืขื‘ื•ื“ืช ื”ืฉืžืื™. ื”ื•ื ืžืคืจื˜ ื›ื™ืฆื“ ื”ืชืงื™ื ื” ื”ื‘ื™ื ืœืื•ืžื™ืช ื•ื”ื™ืฉืจืืœื™ืช ืžื ืกื” ืœื ื”ืœ ื•ืœื”ื’ื‘ื™ืœ ืืช ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ื•ืžื”ืŸ ื”ื”ืฉืœื›ื•ืช ื”ืžืฉืคื˜ื™ื•ืช ื•ื”ืืชื™ื•ืช ืฉืœ ื—ืจื™ื’ื” ืžื›ืœืœื™ื ืืœื•.

5.1 ืชืงื™ื ื” ื‘ื™ื ืœืื•ืžื™ืช ื‘ื ื•ืฉื ืคื™ื•ืก ื•ืื™ื—ื•ื“ ืฉื•ื•ื™ (IVS ื•-USPAP)

ื”ืชืงื ื™ื ื”ื‘ื™ื ืœืื•ืžื™ื™ื ื”ืžื•ื‘ื™ืœื™ื, IVS (International Valuation Standards) ื•-USPAP (Uniform Standards of Professional Appraisal Practice), ืงื•ื‘ืขื™ื ืžืกื’ืจืช ืขืงืจื•ื ื™ืช ืœื˜ื™ืคื•ืœ ื‘ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช.

  • ืขืงืจื•ืŸ ื”ืœื™ื‘ื” - ืื™ืกื•ืจ ืขืœ ืžื™ืฆื•ืข: ืฉื ื™ ื”ืชืงื ื™ื ืงื•ื‘ืขื™ื ื‘ืื•ืคืŸ ื—ื“ ืžืฉืžืขื™ ื›ื™ ืชื”ืœื™ืš ื”ืคื™ื•ืก (Reconciliation) ื‘ื™ืŸ ืชื•ืฆืื•ืช ืฉื•ื ื•ืช ื”ื•ื ืชื”ืœื™ืš ืฉืœ ืฉื™ืงื•ืœ ื“ืขืช ืžืงืฆื•ืขื™ ืžื ื•ืžืง, ื•ืœื ืคืขื•ืœื” ืฉืœ ืžื™ืฆื•ืข ืžืชืžื˜ื™ ืคืฉื•ื˜.   
  • ืชืงืŸ IVS 105 (ื’ื™ืฉื•ืช ื•ืฉื™ื˜ื•ืช ืฉื•ืžื”): ืชืงืŸ ื–ื” ืžื—ื™ื™ื‘ ืฉื›ืืฉืจ ื ืขืฉื” ืฉื™ืžื•ืฉ ื‘ื™ื•ืชืจ ืžื’ื™ืฉื” ืื—ืช, ืขืœ ื”ืฉืžืื™ ืœื ืชื—, ืœืคื™ื™ืก ื•ืœืื—ื“ ืืช ื”ืขืจื›ื™ื ื”ืฉื•ื ื™ื ืœืžืกืงื ืช ืฉื•ื•ื™ ืื—ืช, ื•ืœืชืืจ ืืช ืชื”ืœื™ืš ื”ืคื™ื•ืก ื‘ื“ื•ื—. ื‘ืžืงืจื” ืฉืœ ืคืขืจื™ื ื’ื“ื•ืœื™ื ื•ืžืฉืžืขื•ืชื™ื™ื, ื”ืชืงืŸ ืžื ื—ื” ืืช ื”ืฉืžืื™ ืœื—ืงื•ืจ ืืช ื”ืกื™ื‘ื•ืช ืœืคืขืจื™ื ื•ืœื ืœื”ืกืชืคืง ื‘ืฉืงืœื•ืœื. ื‘ื—ื™ืจืช ื”ื’ื™ืฉื•ืช ืขืฆืžื” ื—ื™ื™ื‘ืช ืœื”ื™ื•ืช ืžืชืื™ืžื” ืœื ื›ืก ื•ืœืฉื•ืง ื”ืจืœื•ื•ื ื˜ื™.   
  • ืชืงืŸ USPAP (ืชืงื ื™ื 1 ื•-3): ื“ื•ืจืฉ ืžื”ืฉืžืื™ ืœืคื™ื™ืก ื‘ื™ืŸ ืื™ื›ื•ืช ื•ื›ืžื•ืช ื”ื ืชื•ื ื™ื, ื™ืฉื™ืžื•ืช ื”ื’ื™ืฉื•ืช ืฉื™ื•ืฉืžื•, ื•ื”ืจืœื•ื•ื ื˜ื™ื•ืช ืฉืœ ื”ืชื•ืฆืื•ืช ืฉื”ืชืงื‘ืœื•. ืชื”ืœื™ืš ื”ืคื™ื•ืก ื—ื™ื™ื‘ ืœืกื›ื ืืช ื”ื”ื™ื’ื™ื•ืŸ ืฉืœ ื”ืฉืžืื™ ื•ืœืชืžื•ืš ื‘ืžืกืงื ืช ื”ืฉื•ื•ื™ ื”ืกื•ืคื™ืช. ื”ื™ืงืฃ ื”ืขื‘ื•ื“ื” ื—ื™ื™ื‘ ืœื”ื™ื•ืช ืžื•ื’ื“ืจ ื•ืžื•ืกื‘ืจ ื‘ืื•ืคืŸ ื‘ืจื•ืจ.   
  • ื“ื’ืฉ ืขืœ ืชื”ืœื™ืš ื•ื’ื™ืœื•ื™: ื”ื—ื•ื˜ ื”ืžืงืฉืจ ื‘ื™ืŸ ื”ืชืงื ื™ื ื”ื‘ื™ื ืœืื•ืžื™ื™ื ื”ื•ื ื”ื“ื’ืฉ ืขืœ ืชื”ืœื™ืš ืฉืงื•ืฃ, ืœื•ื’ื™ ื•ื‘ืจ-ื”ื’ื ื”. ืขืœ ื”ืฉื•ื•ื™ ื”ืกื•ืคื™ ืœื”ื™ื•ืช ืžื’ื•ื‘ื” ื‘ื ืจื˜ื™ื‘ ืžืฉื›ื ืข, ื”ืžืกื‘ื™ืจ ืืช ื”ื—ื•ื–ืงื•ืช ื•ื”ื—ื•ืœืฉื•ืช ืฉืœ ื›ืœ ื’ื™ืฉื” ืฉื™ื•ืฉืžื” ื•ืžื ืžืง ืืช ื”ืžืฉืงืœ ืฉื ื™ืชืŸ ืœื›ืœ ืื—ืช ืžื”ืŸ ื‘ืžืกืงื ื” ื”ืกื•ืคื™ืช.   

5.2 ื”ื’ื™ืฉื” ื”ื™ืฉืจืืœื™ืช ืœืชืงื™ื ื”

ื”ื•ื•ืขื“ื” ืœืชืงื™ื ื” ืฉืžืื™ืช ื‘ื™ืฉืจืืœ ืžืคืจืกืžืช ืชืงื ื™ื ืฉื”ื ื‘ื“ืจืš ื›ืœืœ ื™ื•ืชืจ ืžืคื•ืจื˜ื™ื ื•ืžื•ื›ื•ื•ื ื™-ื›ืœืœื™ื (Rules-Based) ืžืืฉืจ ื”ืชืงื ื™ื ื”ื‘ื™ื ืœืื•ืžื™ื™ื, ืืš ืื™ื ื ืžื•ืชืืžื™ื ื‘ืื•ืคืŸ ืจืฉืžื™ ืœืชืงืŸ IVS. ืกื‘ื™ื‘ื” ืจื’ื•ืœื˜ื•ืจื™ืช ื™ื™ื—ื•ื“ื™ืช ื–ื• ื›ื•ืœืœืช ืžืกืคืจ ืชืงื ื™ื ืžืจื›ื–ื™ื™ื ื”ืจืœื•ื•ื ื˜ื™ื™ื ืœื ื•ืฉื ื”ืคืขืจื™ื, ื•ื‘ืจืืฉื ืชืงืŸ 2.1 ืœื ื›ืกื™ื ื‘ื ื•ื™ื™ื ื•ืชืงืŸ 3.1 ืœืงืจืงืข ืœื ื‘ื ื•ื™ื”.   

  • ืชืงืŸ 2.1 - ืžืกื’ืจืช ืžื—ื™ื™ื‘ืช ืœื ื›ืกื™ื ื‘ื ื•ื™ื™ื: ืชืงืŸ ื–ื” ื”ื•ื ื‘ืขืœ ื—ืฉื™ื‘ื•ืช ืžื›ืจืขืช. ื”ื•ื ืžืกื•ื•ื’ ืืช ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ืœืจืžื•ืช ืชื•ืงืฃ ืฉืœ "ื’ื‘ื•ื”", "ื‘ื™ื ื•ื ื™" ื•"ื ืžื•ืš" ืขื‘ื•ืจ ืกื•ื’ื™ ื ื›ืกื™ื ืกืคืฆื™ืคื™ื™ื. ืœื“ื•ื’ืžื”, ืขื‘ื•ืจ ื“ื™ืจืช ืžื’ื•ืจื™ื, ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื™ืฉ ืชื•ืงืฃ ื’ื‘ื•ื” ื•ืœื’ื™ืฉืช ื”ืขืœื•ืช ืชื•ืงืฃ ื ืžื•ืš. ื”ืชืงืŸ    ืžื—ื™ื™ื‘ ืืช ื”ืฉืžืื™ ืœื”ืฉืชืžืฉ ื‘ื›ืœ ื”ื’ื™ืฉื•ืช ื‘ืขืœื•ืช ืชื•ืงืฃ ื’ื‘ื•ื” ืื• ื‘ื™ื ื•ื ื™.
  • ื“ืจื™ืฉืช ื”"ืฉืงืœื•ืœ": ื‘ืžืงืจื” ืฉื™ื•ืฉืžื• ืžืกืคืจ ื’ื™ืฉื•ืช, ื”ืชืงืŸ ืงื•ื‘ืข ื›ื™ ื”ืฉื•ื•ื™ ื”ืกื•ืคื™ ื™ื—ื•ืฉื‘ ื‘ืืžืฆืขื•ืช "ืฉืงืœื•ืœ" ื”ืชื•ืฆืื•ืช. ื”ืžืฉืงืœ ืฉื™ื™ื ืชืŸ ืœื›ืœ ืชื•ืฆืื” ืฆืจื™ืš ืœืฉืงืฃ ืœื ืจืง ืืช ืจืžืช ื”ืชื•ืงืฃ ื”ืžื•ื’ื“ืจืช ืžืจืืฉ ื‘ืชืงืŸ, ืืœื ื’ื ืืช ื›ืžื•ืช, ืื™ื›ื•ืช ื•ืืžื™ื ื•ืช ื”ื ืชื•ื ื™ื ืฉืขืžื“ื• ืœืจืฉื•ืช ื”ืฉืžืื™ ื‘ืฉื•ืžื” ื”ืกืคืฆื™ืคื™ืช.   
  • ืชืงืŸ 3.1 (ืงืจืงืข ืœื ื‘ื ื•ื™ื”): ื‘ืื•ืคืŸ ื“ื•ืžื”, ืชืงืŸ ื–ื” ืžืงืฆื” ืจืžื•ืช ืชื•ืงืฃ ืœื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช ื‘ื”ืขืจื›ืช ืงืจืงืข, ื›ืืฉืจ ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื ื™ืชืŸ ืชื•ืงืฃ ื’ื‘ื•ื” ื•ืœื’ื™ืฉืช ื”ืขืœื•ืช (ื‘ืฉื™ื˜ืช ื”ื—ื™ืœื•ืฅ) ื ื™ืชืŸ ืชื•ืงืฃ ื‘ื™ื ื•ื ื™.   
  • ื”ืฉื•ื•ืื” ืœืชืงื™ื ื” ื”ื‘ื™ื ืœืื•ืžื™ืช: ื”ื’ื™ืฉื” ื”ื™ืฉืจืืœื™ืช ื”ื™ื ื™ื•ืชืจ ืžืคื•ืจื˜ืช ื•ืžื—ื™ื™ื‘ืช (prescriptive) ื•ืคื—ื•ืช ืžื‘ื•ืกืกืช-ืขืงืจื•ื ื•ืช (principles-based) ืžื”ื’ื™ืฉื” ืฉืœ IVS ื•-USPAP. ืขืœ ื™ื“ื™ ืงื‘ื™ืขื” ืžืจืืฉ ืื™ืœื• ื’ื™ืฉื•ืช ื™ืฉ ืœื™ื™ืฉื ื•ืžื”ื™ ืจืžืช ื”ืชื•ืงืฃ ื”ื›ืœืœื™ืช ืฉืœื”ืŸ, ื”ืชืงื™ื ื” ื”ื™ืฉืจืืœื™ืช ืžื ืกื” ืœื”ื’ื‘ื™ืœ ืืช ืฉื™ืงื•ืœ ื”ื“ืขืช ืฉืœ ื”ืฉืžืื™, ื•ื‘ื›ืš, ืชื™ืื•ืจื˜ื™ืช, ืœื”ืคื—ื™ืช ืืช ื”ืคืขืจื™ื.

5.3 ืื—ืจื™ื•ืช ืฉืžืื™ ื•ื—ื•ื‘ื” ืืชื™ืช

ืœืฉืžืื™ ื™ืฉ ืื—ืจื™ื•ืช ืžืงืฆื•ืขื™ืช ื•ืžืฉืคื˜ื™ืช ืœืกืคืง ื—ื•ื•ืช ื“ืขืช ืืžื™ื ื”, ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช ื•ืžื•ืกืžื›ืช.   

  • ื—ื•ื‘ืช ื”ื–ื”ื™ืจื•ืช (Duty of Care): ืขืœ ื”ืฉืžืื™ ืœืคืขื•ืœ ื‘ืžื™ื•ืžื ื•ืช ื•ื‘ื–ื”ื™ืจื•ืช ืกื‘ื™ืจื•ืช, ื›ืคื™ ืฉืžืฆื•ืคื” ืžืื™ืฉ ืžืงืฆื•ืข ื‘ืชื—ื•ืžื•.
  • ื—ื•ื‘ืช ื’ื™ืœื•ื™ ืืชื™ืช: ื›ืืฉืจ ืžืชืงื‘ืœื™ื ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ืขืœ ื”ืฉืžืื™ ื—ืœื” ื—ื•ื‘ื” ืืชื™ืช ืœื ืœื”ืกืชื™ืจื ืื• ืœื˜ืฉื˜ืฉื, ืืœื ืœื—ืฉื•ืฃ ืื•ืชื ื‘ืื•ืคืŸ ืฉืงื•ืฃ, ืœื”ืกื‘ื™ืจ ืืช ื”ื’ื•ืจืžื™ื ืœื”ื ื•ืืช ื”ืฉืคืขืชื ืขืœ ืžืกืงื ืช ื”ืฉื•ื•ื™ ื”ืกื•ืคื™ืช.   
  • ื‘ื—ื™ื ื” ืžืฉืคื˜ื™ืช: ื›ืคื™ ืฉืขื•ืœื” ืžื”ืคืกื™ืงื” ื”ื™ืฉืจืืœื™ืช, ืฉื•ืžื•ืช ื”ืžืฆื™ื’ื•ืช ืคืขืจื™ื ื’ื“ื•ืœื™ื ื•ื‘ืœืชื™ ืžื ื•ืžืงื™ื ื—ืฉื•ืคื•ืช ืœืืชื’ื•ืจ ืžืฉืคื˜ื™ ื•ืขืœื•ืœื•ืช ืœื”ื™ื“ื—ื•ืช ืขืœ ื™ื“ื™ ื‘ืชื™ ื”ืžืฉืคื˜. ื”ืฉืžืื™ ืขืฉื•ื™ ืœื”ื™ื“ืจืฉ ืœื”ื’ืŸ ืœื ืจืง ืขืœ ื”ืžืกืคืจ ื”ืกื•ืคื™, ืืœื ืขืœ ื”ืชื”ืœื™ืš ื”ืื ืœื™ื˜ื™ ื›ื•ืœื•.   

ืงื™ื™ื ืžืชื— ื‘ืกื™ืกื™ ื‘ื™ืŸ ื”ื’ื™ืฉื” ืžื‘ื•ืกืกืช-ื”ืขืงืจื•ื ื•ืช ืฉืœ ื”ืชืงื ื™ื ื”ื‘ื™ื ืœืื•ืžื™ื™ื ืœื‘ื™ืŸ ื”ื’ื™ืฉื” ืžื‘ื•ืกืกืช-ื”ื›ืœืœื™ื ืฉืœ ื”ืชืงื™ื ื” ื”ื™ืฉืจืืœื™ืช. ืžืชื— ื–ื” ืžืฉืงืฃ ื•ื™ื›ื•ื— ืขื•ืœืžื™ ืขืœ ื”ื“ืจืš ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ ืœื”ื‘ื˜ื™ื— ืื™ื›ื•ืช ื•ืื—ื™ื“ื•ืช ื‘ืฉื•ืžื•ืช. ื”ืชืงื ื™ื ื”ื‘ื™ื ืœืื•ืžื™ื™ื ืžื˜ื™ืœื™ื ืื—ืจื™ื•ืช ื›ื‘ื“ื” ืขืœ ืฉื™ืงื•ืœ ื“ืขืชื• ื•ื™ื›ื•ืœืชื• ื”ื ืจื˜ื™ื‘ื™ืช ืฉืœ ื”ืฉืžืื™ ืœื”ืกื‘ื™ืจ ืืช ืคื•ืขืœื•. ื”ืชืงื™ื ื” ื”ื™ืฉืจืืœื™ืช, ืžื ื’ื“, ืžื ืกื” ืœืฆืžืฆื ืืช ืฉื™ืงื•ืœ ื”ื“ืขืช ื›ื“ื™ ืœื”ืคื—ื™ืช ืฉื•ื ื•ืช. ื”ื’ื™ืฉื” ืžื‘ื•ืกืกืช-ื”ืขืงืจื•ื ื•ืช ื’ืžื™ืฉื” ื™ื•ืชืจ ื‘ืžืฆื‘ื™ื ืžื•ืจื›ื‘ื™ื, ืืš ืขืœื•ืœื” ืœื”ื•ื‘ื™ืœ ืœืคืขืจื™ื ื’ื“ื•ืœื™ื ื™ื•ืชืจ ืื ืฉื™ืงื•ืœ ื”ื“ืขืช ืœืงื•ื™. ื”ื’ื™ืฉื” ืžื‘ื•ืกืกืช-ื”ื›ืœืœื™ื ืžืงื“ืžืช ืื—ื™ื“ื•ืช, ืืš ืขืœื•ืœื” ืœื”ื™ื•ืช ื ื•ืงืฉื” ืžื“ื™ ืขื‘ื•ืจ ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื ืื• ืชื ืื™ ืฉื•ืง ื—ืจื™ื’ื™ื, ื•ื‘ื›ืš ืœืืœืฅ ืืช ื”ืฉืžืื™ ืœื‘ืฆืข ื ื™ืชื•ื— ืฉืื™ื ื• ืื•ืคื˜ื™ืžืœื™. ื”ื“ื•ื— ื”ื ื•ื›ื—ื™ ื™ื‘ื—ืŸ ื‘ื”ืžืฉืš ืื™ื–ื• ื’ื™ืฉื” ื™ืขื™ืœื” ื™ื•ืชืจ, ืื• ื”ืื ืžื•ื“ืœ ื”ื™ื‘ืจื™ื“ื™ ืขืฉื•ื™ ืœื”ื™ื•ืช ืขื“ื™ืฃ.


ื—ืœืง VI: ื”ืฆืขื” ืœืžืกื’ืจืช ืขื‘ื•ื“ื” ืžืงืฆื•ืขื™ืช - ื”ืžืœืฆื•ืช ื•ืคืจืงื˜ื™ืงื•ืช ืžื™ื˜ื‘ื™ื•ืช

ื—ืœืง ื–ื”, ื”ืื—ืจื•ืŸ ื•ื”ืžืจื›ื–ื™, ืžืกื ืชื– ืืช ื›ืœ ื”ื ื™ืชื•ื—ื™ื ื”ืงื•ื“ืžื™ื ืœื›ื“ื™ ื”ืžืœืฆื•ืช ืžืขืฉื™ื•ืช ื•ื‘ืจื•ืช-ื™ื™ืฉื•ื ืขื‘ื•ืจ ืฉืžืื™ื, ืจื’ื•ืœื˜ื•ืจื™ื ื•ืžื•ืกื“ื•ืช ืืงื“ืžื™ื™ื. ื”ื•ื ืžืกืคืง ืืช ื”ื›ืœื™ื ืฉื ื“ืจืฉื• ื‘ืฉืืœืช ื”ืžื—ืงืจ ื”ืžืงื•ืจื™ืช, ื›ื•ืœืœ ืžืขืจื›ืช ืžื“ื•ืจื’ืช ืœืกื™ื•ื•ื’ ืคืขืจื™ื, ืชืจืฉื™ื ื–ืจื™ืžื” ืœืงื‘ืœืช ื”ื—ืœื˜ื•ืช, ื•ืคืจืงื˜ื™ืงื•ืช ืžื™ื˜ื‘ื™ื•ืช ืœื“ื™ื•ื•ื—.

6.1 ืžืขืจื›ืช ืžื“ื•ืจื’ืช ืœืกื™ื•ื•ื’ ื•ื“ื™ื•ื•ื— ืฉืœ ืคืขืจื™ื

ื›ื“ื™ ืœืขื‘ื•ืจ ืžืชืคื™ืกื” ืขืžื•ืžื” ืฉืœ "ืกื˜ื™ื™ื” ืกื‘ื™ืจื”" ืœืžืกื’ืจืช ืขื‘ื•ื“ื” ืžื•ื‘ื ื™ืช, ืžื•ืฆืขืช ื‘ื–ืืช ืžืขืจื›ืช ืžื“ื•ืจื’ืช ื”ืžื‘ื•ืกืกืช ืขืœ "ื ืงื•ื“ืช ื”ืžืคื ื”" ืฉื–ื•ื”ืชื” ื‘ื—ืœืง III.

  • ืจืžื” 1 (ื”ืชื›ื ืกื•ืช, ืคืขืจ ืฉืœ ืคื—ื•ืช ืž-10%):ืคืขืจ ื‘ื˜ื•ื•ื— ื–ื” ื™ื™ื—ืฉื‘ ื›ืกื˜ื™ื™ื” ื”ื ืžืฆืืช ื‘ื’ื‘ื•ืœื•ืช ื”ืกื‘ื™ืจื•ืช ืฉืœ ืฉื™ืงื•ืœ ื“ืขืช ืžืงืฆื•ืขื™ ื•"ืจืขืฉื™ ืฉื•ืง" ื˜ื‘ืขื™ื™ื.
    • ื“ืจื™ืฉืช ื“ื™ื•ื•ื—: ื”ืฆื”ืจืช ืคื™ื•ืก ื•ืื™ื—ื•ื“ ืกื˜ื ื“ืจื˜ื™ืช ื‘ืคืจืง ื”ืกื™ื›ื•ื ืฉืœ ื”ืฉื•ืžื”. ื”ื”ืฆื”ืจื” ืชืกื‘ื™ืจ ืืช ืื•ืคืŸ ืฉืงืœื•ืœ ื”ื’ื™ืฉื•ืช ื‘ื”ืชื‘ืกืก ืขืœ ืื™ื›ื•ืช ื”ื ืชื•ื ื™ื ื•ื™ืฉื™ืžื•ืช ื”ื’ื™ืฉื•ืช, ื‘ื”ืชืื ืœื“ืจื™ืฉื•ืช ื”ืชืงื™ื ื” (USPAP, IVS, ืื• ื”ืชืงื™ื ื” ื”ื™ืฉืจืืœื™ืช).
  • ืจืžื” 2 (ื”ืชื‘ื“ืจื•ืช ืžืชื•ื ื”, ืคืขืจ ืฉืœ 10%-20%):ืคืขืจ ื‘ื˜ื•ื•ื— ื–ื” ืžื”ื•ื•ื” ืื•ืช ื”ื“ื•ืจืฉ ืžื”ืฉืžืื™ ืจืžืช ื‘ื—ื™ื ื” ื•ื”ื ืžืงื” ื’ื‘ื•ื”ื” ื™ื•ืชืจ.
    • ื“ืจื™ืฉืช ื“ื™ื•ื•ื—:ื™ืฉ ืœื›ืœื•ืœ ื‘ื“ื•ื— ืคืจืง "ืคื™ื•ืก ื•ืื™ื—ื•ื“ ืžื•ืจื—ื‘" (Enhanced Reconciliation). ืคืจืง ื–ื” ื™ื—ืจื•ื’ ืžื”ืกื™ื›ื•ื ื”ืกื˜ื ื“ืจื˜ื™ ื•ื™ื›ืœื•ืœ:
      1. ื”ื ืžืงื” ืžืคื•ืจื˜ืช ืœื‘ื—ื™ืจืช ื”ืžืฉืงื•ืœื•ืช ื”ืกื•ืคื™ื•ืช.
      2. ื“ื™ื•ืŸ ื‘ื’ื•ืจืžื™ื ื”ืกืคืฆื™ืคื™ื™ื ืฉื™ืฆืจื• ืืช ื”ืคืขืจ (ืœืžืฉืœ, ืžื™ืขื•ื˜ ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ืื™ื›ื•ืชื™ื•ืช, ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ื’ื‘ื•ื”ื” ื‘ืงื‘ื™ืขืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ).
      3. ื ื™ืชื•ื— ืจื’ื™ืฉื•ืช ื‘ืกื™ืกื™ (ืœื“ื•ื’ืžื”: "ืฉื™ื ื•ื™ ืฉืœ 0.5% ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ื™ื” ืžืฆืžืฆื ืืช ื”ืคืขืจ ื‘-X%").
  • ืจืžื” 3 (ื”ืชื‘ื“ืจื•ืช ืžืฉืžืขื•ืชื™ืช, ืคืขืจ ืฉืœ ืžืขืœ 20%):ืคืขืจ ื‘ื˜ื•ื•ื— ื–ื” ืžื”ื•ื•ื” "ื“ื’ืœ ืื“ื•ื" ืžื”ื•ืชื™, ื”ืžืขืžื™ื“ ื‘ืกืคืง ืืช ืืžื™ื ื•ืชื” ืฉืœ ืžืกืงื ืช ืฉื•ื•ื™ ื ืงื•ื“ืชื™ืช ืื—ืช.
    • ื“ืจื™ืฉืช ื“ื™ื•ื•ื—: ื™ืฉ ืœื”ืงื“ื™ืฉ ืœื ื•ืฉื ืคืจืง ื™ื™ืขื•ื“ื™ ื•ื ืคืจื“ ื‘ื“ื•ื— ืชื—ืช ื”ื›ื•ืชืจืช "ื ื™ืชื•ื— ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”" (Divergence Analysis). ืคืจืง ื–ื” ื—ื™ื™ื‘ ืœื›ืœื•ืœ:
      1. ืฆื™ื•ืŸ ืžืคื•ืจืฉ ืฉืœ ื’ื•ื“ืœ ื”ืคืขืจ ื‘ืื—ื•ื–ื™ื.
      2. ื ื™ืชื•ื— ืžืขืžื™ืง ืฉืœ ื”ืกื™ื‘ื•ืช ื”ืกื‘ื™ืจื•ืช ืœืคืขืจ (ืœืžืฉืœ, ืฉื•ืง ื‘ื•ืขืชื™, ื™ื™ื—ื•ื“ื™ื•ืช ืงื™ืฆื•ื ื™ืช ืฉืœ ื”ื ื›ืก, ืžื—ืกื•ืจ ื—ืžื•ืจ ื‘ื ืชื•ื ื™ื).
      3. ื“ื™ื•ืŸ ื‘ืืคืฉืจื•ืช ืฉืžืกืงื ืช ืฉื•ื•ื™ ื ืงื•ื“ืชื™ืช ื”ื™ื ืžื˜ืขื” ื‘ื”ื™ืขื“ืจ ื”ืกืชื™ื™ื’ื•ื™ื•ืช ืžืฉืžืขื•ืชื™ื•ืช.
      4. ืฉืงื™ืœืช ื”ืืคืฉืจื•ืช ืœื”ืฆื™ื’ ืืช ื”ืžืกืงื ื” ื”ืกื•ืคื™ืช ื›ื˜ื•ื•ื— ืฉื•ื•ื™ (Value Range) ื•ืœื ื›ืžืกืคืจ ื‘ื•ื“ื“, ืชื•ืš ื”ืกื‘ืจ ืฉื”ื˜ื•ื•ื— ืžืฉืงืฃ ืืช ืจืžืช ืื™-ื”ื•ื•ื“ืื•ืช ื”ื’ื‘ื•ื”ื”.
      5. ืžืชืŸ ื”ืžืœืฆื” ื‘ืจื•ืจื” ืœื’ื‘ื™ ื”ื’ื™ืฉื” ืฉืขืœื™ื” ื™ืฉ ืœื”ืกืชืžืš ืœืฆื•ืจืš ืงื‘ืœืช ื”ื—ืœื˜ื•ืช ืกืคืฆื™ืคื™ื•ืช (ืœื“ื•ื’ืžื”: "ืœืฆื•ืจืš ื‘ื—ื™ื ืช ื‘ื˜ื•ื—ื” ืฉืžืจื ื™ืช ืœืืฉืจืื™, ืžื•ืฆืข ืœื”ืชื‘ืกืก ืขืœ ืฉื•ื•ื™ ืฉืœ X $ ืฉื ืงื‘ืข ื‘ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ, ืฉื›ืŸ ื ืจืื” ื›ื™ ื”ืฉื•ื•ื™ ืฉืœ Y $ ืฉื ืงื‘ืข ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžื•ืฉืคืข ืžืžื—ื™ืจื™ ืฉื•ืง ืกืคืงื•ืœื˜ื™ื‘ื™ื™ื").

6.2 ืคืจืงื˜ื™ืงื•ืช ืžื™ื˜ื‘ื™ื•ืช ืœื“ื™ื•ื•ื— ื•ื ื™ืžื•ืง ืคืขืจื™ื

  • ืžืขื‘ืจ ืœื”ืฆื”ืจื•ืช ื’ื ืจื™ื•ืช: ื™ืฉ ืœื’ื ื•ืช ื•ืœื”ื™ืžื ืข ืžืฉื™ืžื•ืฉ ื‘ืžืฉืคื˜ื™ ืคื™ื•ืก ื•ืื™ื—ื•ื“ ืฉื—ื•ืงื™ื ื•ืจื™ืงื™ื ืžืชื•ื›ืŸ, ื›ื’ื•ืŸ "ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื ื™ืชืŸ ื”ืžืฉืงืœ ื”ืจื‘ ื‘ื™ื•ืชืจ ืžืื—ืจ ืฉื”ื™ื ืžืฉืงืคืช ื‘ืฆื•ืจื” ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ ืืช ื”ืชื ื”ื’ื•ืช ื”ืฉื•ืง".
  • ื›ื•ื—ื• ืฉืœ ื”ื ืจื˜ื™ื‘: ืคืจืง ื”ืคื™ื•ืก ื•ื”ืื™ื—ื•ื“ ื”ื•ื ื”ื”ื–ื“ืžื ื•ืช ืฉืœ ื”ืฉืžืื™ ืœื”ืคื’ื™ืŸ ืืช ืžื•ืžื—ื™ื•ืชื• ื•ืœืกืคืจ ืืช "ืกื™ืคื•ืจ ื”ืฉื•ืžื”". ืขืœื™ื• ืœื”ืกื‘ื™ืจ ืžื“ื•ืข ื”ื ืชื•ื ื™ื ืขื‘ื•ืจ ื’ื™ืฉื” ืžืกื•ื™ืžืช ื”ื™ื• ื—ื–ืงื™ื ื™ื•ืชืจ ืขื‘ื•ืจ ื”ื ื›ืก ื”ืกืคืฆื™ืคื™ ื”ื–ื”, ื‘ื ืงื•ื“ืช ื”ื–ืžืŸ ื”ืกืคืฆื™ืคื™ืช ื”ื–ื•.
  • ื›ื™ืžื•ืช ื”ื™ื›ืŸ ืฉื ื™ืชืŸ: ื‘ืžืงื•ื ืœื›ืชื•ื‘ ืฉื”ืชืืžื” ื”ื™ื™ืชื” "ืžืฉืžืขื•ืชื™ืช", ื™ืฉ ืœืฆื™ื™ืŸ ืืช ืฉื™ืขื•ืจื” ื‘ืื—ื•ื–ื™ื. ื‘ืžืงื•ื ืœื›ืชื•ื‘ ืฉ"ื”ื ืชื•ื ื™ื ื”ื™ื• ื“ืœื™ืœื™ื", ื™ืฉ ืœืฆื™ื™ืŸ ื›ื™ "ืจืง ืฉืชื™ ืขืกืงืื•ืช ืจืœื•ื•ื ื˜ื™ื•ืช ื ืžืฆืื• ื‘-18 ื”ื—ื•ื“ืฉื™ื ื”ืื—ืจื•ื ื™ื".

6.3 ื”ืžืœืฆื•ืช ืœืจื’ื•ืœื˜ื•ืจื™ื ื•ืœืžื•ืกื“ื•ืช ืืงื“ืžื™ื™ื

  • ืœืจื’ื•ืœื˜ื•ืจื™ื (ื›ื’ื•ืŸ ืžื•ืขืฆืช ืฉืžืื™ ื”ืžืงืจืงืขื™ืŸ ื‘ื™ืฉืจืืœ):
    1. ื™ืฉ ืœืฉืงื•ืœ ืคืจืกื•ื ื’ื™ืœื•ื™ ื“ืขืช ืื• ื”ื ื—ื™ื” ืจืฉืžื™ืช ื‘ื ื•ื’ืข ืœืื•ืคืŸ ื”ื“ื™ื•ื•ื— ื•ื”ื ื™ืชื•ื— ื”ื ื“ืจืฉ ื‘ืžืงืจื™ื ืฉืœ ืคืขืจื™ื ื‘ืจืžื” 3 (ืžืขืœ 20%).
    2. ื™ืฉ ืœื‘ื—ื•ืŸ ื”ืื ื”ืื•ืคื™ ื”ืžื—ื™ื™ื‘ ืฉืœ ืชืงืŸ 2.1 ื”ื•ื ื ื•ืงืฉื” ืžื“ื™ ืขื‘ื•ืจ ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื, ื•ืœืฉืงื•ืœ ืžืชืŸ ื’ืžื™ืฉื•ืช ืจื‘ื” ื™ื•ืชืจ ืœืฉืžืื™ ื‘ืžืงืจื™ื ื—ืจื™ื’ื™ื, ื‘ื›ืคื•ืฃ ืœื“ืจื™ืฉื•ืช ื’ื™ืœื•ื™ ืžื•ืจื—ื‘ื•ืช.
    3. ืœืงื“ื ืื™ืžื•ืฅ ืฉืœ ืขืงืจื•ื ื•ืช ืžื”ืชืงื™ื ื” ื”ื‘ื™ื ืœืื•ืžื™ืช (IVS) ื‘ื ื•ื’ืข ืœื“ื™ื•ื•ื— ืฉืงื•ืฃ ืขืœ ืชื”ืœื™ืš ื”ืคื™ื•ืก ื•ื”ืื™ื—ื•ื“, ื›ื“ื™ ืœื”ื’ื‘ื™ืจ ืืช ื”ื”ืจืžื•ื ื™ื–ืฆื™ื” ืขื ื”ืกื˜ื ื“ืจื˜ื™ื ื”ื’ืœื•ื‘ืœื™ื™ื.
  • ืœืžื•ืกื“ื•ืช ืืงื“ืžื™ื™ื ื•ืžื›ืฉื™ืจื™ ืฉืžืื™ื:
    1. ืชื•ื›ื ื™ื•ืช ื”ืœื™ืžื•ื“ ืœืฉืžืื•ืช ืฆืจื™ื›ื•ืช ืœื›ืœื•ืœ ืงื•ืจืกื™ื ื™ื™ืขื•ื“ื™ื™ื ื‘ื ื™ืชื•ื— ืกื˜ื˜ื™ืกื˜ื™, ื”ื˜ื™ื•ืช ืงื•ื’ื ื™ื˜ื™ื‘ื™ื•ืช, ื•ืืžื ื•ืช ื›ืชื™ื‘ืช ื ืจื˜ื™ื‘ ืฉื•ืžืชื™ ืžืฉื›ื ืข.
    2. ื™ืฉ ืœื‘ื—ื•ืŸ ืืช ื”ืกื˜ื•ื“ื ื˜ื™ื ืœื ืจืง ืขืœ ื™ื›ื•ืœืชื ืœื—ืฉื‘ ืฉื•ื•ื™, ืืœื ื’ื ืขืœ ื™ื›ื•ืœืชื ืœื ืชื—, ืœื”ืกื‘ื™ืจ ื•ืœื”ื’ืŸ ืขืœ ืคืขืจื™ื ื‘ื™ืŸ ืชื•ืฆืื•ืช.
    3. ื™ืฉ ืœื”ื“ื’ื™ืฉ ืืช ืชืคืงื™ื“ื• ืฉืœ ื”ืฉืžืื™ ื›ืื ืœื™ืกื˜ ืฉื•ืง ื•ืœื ืจืง ื›ื˜ื›ื ืื™ ื”ืžืคื™ืง ืžืกืคืจื™ื.

ืžืกืงื ื•ืช

ื”ื ื™ืชื•ื— ื”ืžืงื™ืฃ ืฉื ืขืจืš ื‘ื“ื•ื— ื–ื” ืžื•ื‘ื™ืœ ืœืžืกืคืจ ืžืกืงื ื•ืช ืžืจื›ื–ื™ื•ืช:

  1. ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ื ืชื•ืคืขื” ืื™ื ื”ืจื ื˜ื™ืช ื•ื‘ืœืชื™ ื ืžื ืขืช, ื”ื ื•ื‘ืขืช ืžื”ื™ืกื•ื“ื•ืช ื”ืคื™ืœื•ืกื•ืคื™ื™ื ื•ื”ืžืชื•ื“ื•ืœื•ื’ื™ื™ื ื”ืฉื•ื ื™ื ืฉืœ ื›ืœ ื’ื™ืฉื”. ื”ื ืื™ื ื ื‘ื”ื›ืจื— ืกื™ืžืŸ ืœื›ืฉืœ.
  2. ื’ื•ื“ืœ ื”ืคืขืจ ื”ื•ื ื›ืœื™ ืื‘ื—ื•ื ื™ ืจื‘ ืขื•ืฆืžื”. ืคืขืจื™ื ืงื˜ื ื™ื (ืขื“ 10%) ืžืฉืงืคื™ื "ืจืขืฉ" ื ื•ืจืžืœื™. ืคืขืจื™ื ื’ื“ื•ืœื™ื (ืžืขืœ 15%-20%) ื”ื "ืื•ืช" ื”ืžืฆื‘ื™ืข ืขืœ ืชืคืงื•ื“ ืœืงื•ื™ ืฉืœ ื”ืฉื•ืง, ืขืœ ื™ื™ื—ื•ื“ื™ื•ืช ื”ื ื›ืก, ืขืœ ืžื—ืกื•ืจ ื‘ื ืชื•ื ื™ื, ืื• ืขืœ ื›ืฉืœ ืื ืœื™ื˜ื™.
  3. ื”ื”ืงืฉืจ ื”ื•ื ื”ืžืœืš. ืื™ืŸ ืกืฃ ืกื˜ื™ื™ื” ืื•ื ื™ื‘ืจืกืœื™ ืื—ื“. ื”ื˜ื•ื•ื— ื”ืžืงื•ื‘ืœ ืชืœื•ื™ ื‘ืื•ืคืŸ ืงืจื™ื˜ื™ ื‘ืžื˜ืจืช ื”ืฉื•ืžื”, ื‘ืกื•ื’ ื”ื ื›ืก ื•ื‘ืžืืคื™ื™ื ื™ ื”ืฉื•ืง. ืฉื•ืžื” ืœื‘ื˜ื•ื—ื” ื‘ื ื›ืก ื™ื™ื—ื•ื“ื™ ื‘ืฉื•ืง ืชื ื•ื“ืชื™ ืชืฆื™ื’ ื‘ืื•ืคืŸ ืœื’ื™ื˜ื™ืžื™ ืคืขืจื™ื ื’ื“ื•ืœื™ื ื™ื•ืชืจ ืžืฉื•ืžืช ืžื›ื™ืจื” ืœื“ื™ืจื” ืกื˜ื ื“ืจื˜ื™ืช ื‘ืฉื•ืง ื™ืฆื™ื‘.
  4. ื”ืื—ืจื™ื•ืช ื”ืžืงืฆื•ืขื™ืช ืขื•ื‘ืจืช ืžื”ืชื•ืฆืื” ืœืชื”ืœื™ืš. ืืžื™ื ื•ืช ื”ืฉื•ืžื” ื ืฉืขื ืช ื™ื•ืชืจ ื•ื™ื•ืชืจ ืœื ืขืœ ื”ืžืกืคืจ ื”ืกื•ืคื™, ืืœื ืขืœ ืื™ื›ื•ืช ื”ืชื”ืœื™ืš ื”ืื ืœื™ื˜ื™, ืขืœ ืฉืงื™ืคื•ืช ื”ื“ื™ื•ื•ื— ื•ืขืœ ื™ื›ื•ืœืชื• ืฉืœ ื”ืฉืžืื™ ืœื ืžืง ื‘ืื•ืคืŸ ืžืฉื›ื ืข ืืช ืฉื™ืงื•ืœ ื“ืขืชื•.
  5. ืชืคืงื™ื“ ื”ืฉืžืื™ ืžืชืคืชื—. ื‘ืขื™ื“ืŸ ืฉืœ ืื™-ื•ื“ืื•ืช ื•ืฉื•ื•ืงื™ื ืžื•ืจื›ื‘ื™ื, ืชืคืงื™ื“ื• ืฉืœ ื”ืฉืžืื™ ื”ืžื•ื“ืจื ื™ ืžืฉืชื ื” ืžื˜ื›ื ืื™ ื”ืžื—ืฉื‘ ืฉื•ื•ื™ ืœืื ืœื™ืกื˜ ื”ืžืคืจืฉ ืืช ื”ืฉื•ืง, ืžื ืชื— ืืช ืื™-ื”ื•ื•ื“ืื•ืช ื•ืžืกืคืง ืชื•ื‘ื ื•ืช ืขืจื›ื™ื•ืช.

ื”ื“ืจืš ืงื“ื™ืžื”: ืืžื™ื ื•ืชื• ืืจื•ื›ืช ื”ื˜ื•ื•ื— ืฉืœ ืžืงืฆื•ืข ื”ืฉืžืื•ืช ืชืœื•ื™ื” ื‘ื™ื›ื•ืœืชื• ืœืืžืฅ ืชืคืงื™ื“ ืื ืœื™ื˜ื™ ื–ื”. ืขืœ ื™ื“ื™ ื“ื™ื•ื•ื— ืฉืงื•ืฃ ื•ื ื™ืชื•ื— ืงืคื“ื ื™ ืฉืœ ืคืขืจื™ื, ืฉืžืื™ื ื™ื›ื•ืœื™ื ืœื—ื–ืง ืืช ืืžื•ืŸ ื”ืฆื™ื‘ื•ืจ, ื”ืžืขืจื›ืช ื”ืžืฉืคื˜ื™ืช ื•ื”ื’ื•ืคื™ื ื”ืคื™ื ื ืกื™ื™ื. ื‘ื›ืš, ื”ื ื™ื›ื•ืœื™ื ืœื”ืคื•ืš ื—ื•ืœืฉื” ื ืชืคืกืช (ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช) ืœื—ื•ื–ืงื” ืžืงืฆื•ืขื™ืช (ืชื•ื‘ื ื” ืžืขืžื™ืงื” ืขืœ ืขืจืš ื•ืขืœ ืฉื•ืง).


ื ืกืคื—ื™ื

ื ืกืคื— ื': ื˜ื‘ืœืช ื ื™ืชื•ื— ื”ืฉื•ื•ืืชื™ ืฉืœ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ืžืืคื™ื™ืŸื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (Sales Comparison Approach)ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (Income Approach)ื’ื™ืฉืช ื”ืขืœื•ืช (Cost Approach)
ืขืงืจื•ืŸ ืœื™ื‘ื”ืชื—ืœื™ืคื™ื•ืช (Substitution)ืฆื™ืคื™ื™ื” (Anticipation)ืชื—ืœื™ืคื™ื•ืช (Substitution) / ืชืจื•ืžื” (Contribution)
ืคื™ืœื•ืกื•ืคื™ื”ืจื˜ืจื•ืกืคืงื˜ื™ื‘ื™ืช (ืžื‘ื•ืกืกืช ืขื‘ืจ)ืคืจื•ืกืคืงื˜ื™ื‘ื™ืช (ืžื‘ื•ืกืกืช ืขืชื™ื“)ืื™ื ื˜ืจื•ืกืคืงื˜ื™ื‘ื™ืช (ืžื‘ื•ืกืกืช ืจื›ื™ื‘ื™ื ืคื™ื–ื™ื™ื)
ืžืชื•ื“ื•ืœื•ื’ื™ื” ืขื™ืงืจื™ืชื ื™ืชื•ื— ืขืกืงืื•ืช ื“ื•ืžื•ืช ื•ื”ืชืืžืชืŸ.ื”ื™ื•ื•ืŸ ืชื–ืจื™ื ื”ื›ื ืกื•ืช (NOI) ื‘ืืžืฆืขื•ืช ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ (Cap Rate) ืื• DCF.ืกื›ื™ืžืช ืฉื•ื•ื™ ืงืจืงืข ื•ืขืœื•ืช ื›ื™ื ื•ืŸ ืžื‘ื ื™ื ื‘ื ื™ื›ื•ื™ ืคื—ืช.
ื—ื•ื–ืงื•ืช ืžืจื›ื–ื™ื•ืชืžืฉืงืคืช ื™ืฉื™ืจื•ืช ืืช ื”ืชื ื”ื’ื•ืช ื”ืฉื•ืง; ืื™ื ื˜ื•ืื™ื˜ื™ื‘ื™ืช; ืืžื™ื ื” ื›ืฉื™ืฉ ื ืชื•ื ื™ื ื˜ื•ื‘ื™ื.ืžืฉืงืคืช ืืช ื—ืฉื™ื‘ืช ื”ืžืฉืงื™ืขื™ื; ื’ืžื™ืฉื” ืœืžื‘ื ื™ ื”ื›ื ืกื” ืฉื•ื ื™ื; ืฆื•ืคื” ืคื ื™ ืขืชื™ื“.ื™ืฉื™ืžื” ืœื›ืœ ื ื›ืก, ื’ื ืœืœื ืฉื•ืง ืื• ื”ื›ื ืกื•ืช; ื—ื™ื•ื ื™ืช ืœื‘ื™ื˜ื•ื—; ื›ืœื™ ื‘ืงืจื”.
ื—ื•ืœืฉื•ืช / ืžื’ื‘ืœื•ืชืชืœื•ื™ื” ื‘ื ืชื•ื ื™ื; ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ื‘ื”ืชืืžื•ืช; ืคื™ื’ื•ืจ ืื—ืจ ืฉื•ื•ืงื™ื ื“ื™ื ืžื™ื™ื; ืœื ืžืชืื™ืžื” ืœื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื.ืจื’ื™ืฉื•ืช ืงื™ืฆื•ื ื™ืช ืœื”ื ื—ื•ืช (ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ); ืชืœื•ืช ื‘ืชื—ื–ื™ื•ืช ืขืชื™ื“ื™ื•ืช; ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ื‘ืงื‘ื™ืขืช ืฉื™ืขื•ืจื™ื.ืื•ืžื“ืŸ ืคื—ืช ื”ื•ื ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ ื•ืงืฉื”; ืชืœื•ื™ื” ื‘ืื•ืžื“ืŸ ืฉื•ื•ื™ ืงืจืงืข; ืขืœื•ืœื” ืœื”ืชื ืชืง ืžื›ื•ื—ื•ืช ื”ืฉื•ืง.
ืจื’ื™ืฉื•ืช ืœื ืชื•ื ื™ืื’ื‘ื•ื”ื” ืžืื•ื“ ืœื–ืžื™ื ื•ืช ื•ืœืื™ื›ื•ืช ืฉืœ ืขืกืงืื•ืช ื”ืฉื•ื•ืื”.ื’ื‘ื•ื”ื” ืžืื•ื“ ืœืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ/ื ื™ื›ื™ื•ืŸ, ืชื—ื–ื™ื•ืช ืฆืžื™ื—ื” ื•ืฉื™ืขื•ืจื™ ืชืคื•ืกื”.ื’ื‘ื•ื”ื” ืžืื•ื“ ืœืื•ืžื“ื ื™ ืคื—ืช (ืคื™ื–ื™, ืคื•ื ืงืฆื™ื•ื ืœื™, ื—ื™ืฆื•ื ื™) ื•ืขืœื•ื™ื•ืช ื‘ื ื™ื™ื”.
ืžืชืื™ืžื” ื‘ื™ื•ืชืจ ืขื‘ื•ืจื ื›ืกื™ ืžื’ื•ืจื™ื ืกื˜ื ื“ืจื˜ื™ื™ื ื‘ืฉื•ื•ืงื™ื ืคืขื™ืœื™ื; ื ื›ืกื™ื ืžืกื—ืจื™ื™ื ืขื ืขืกืงืื•ืช ืจื‘ื•ืช.ื ื›ืกื™ื ืžื ื™ื‘ื™ื ืžืกื—ืจื™ื™ื (ืžืฉืจื“ื™ื, ืžืกื—ืจ, ืชืขืฉื™ื™ื”); ื ื›ืกื™ื ืขื ืชื–ืจื™ื ื”ื›ื ืกื•ืช ื™ืฆื™ื‘ ืื• ืžืฉืชื ื”.ื ื›ืกื™ื ื‘ื‘ื ื™ื™ื” ื—ื“ืฉื”; ื ื›ืกื™ื ื‘ืขืœื™ ื™ื™ืขื•ื“ ืžื™ื•ื—ื“ (ื‘ืชื™ ืกืคืจ, ื›ื ืกื™ื•ืช); ื”ืขืจื›ื•ืช ืœืฆื•ืจื›ื™ ื‘ื™ื˜ื•ื—.
ืคื—ื•ืช ืžืชืื™ืžื” ืขื‘ื•ืจื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื; ืฉื•ื•ืงื™ื ื“ืœื™ืœื™ ืขืกืงืื•ืช; ืฉื•ื•ืงื™ื ืชื ื•ื“ืชื™ื™ื ืžืื•ื“.ื ื›ืกื™ ืžื’ื•ืจื™ื (ื‘ืฉืœ ืฉื™ืžื•ืฉ ืื™ืฉื™); ื ื›ืกื™ื ืฉืื™ื ื ืžื ื™ื‘ื™ื ื”ื›ื ืกื”.ื ื›ืกื™ื ื™ืฉื ื™ื ืขื ืคื—ืช ื’ื‘ื•ื”; ืฉื•ื•ืงื™ื ืฉื‘ื”ื ืขืœื•ืช ื”ื‘ื ื™ื™ื” ืื™ื ื” ืžืฉืงืคืช ืืช ืฉื•ื•ื™ ื”ืฉื•ืง.

ื ืกืคื— ื‘': ืชืจืฉื™ื ื–ืจื™ืžื”: ืคืจื•ื˜ื•ืงื•ืœ ืœื˜ื™ืคื•ืœ ื‘ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ืชืจืฉื™ื ื–ืจื™ืžื”: ืคืขืจื™ื ื‘ืฉื•ืžื” ื›ืื™ื ื“ื™ืงื˜ื•ืจ ืœื‘ื•ืขื”  https://g.co/gemini/share/705491c10593ื ืกืคื— ื‘': ืชืจืฉื™ื ื–ืจื™ืžื” - ืคืจื•ื˜ื•ืงื•ืœ ืœื˜ื™ืคื•ืœ ื‘ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”  https://g.co/gemini/share/792ca03f2ab2

https://claude.ai/public/artifacts/c1c9fff9-178b-40a8-a5eb-c7c3779f69a5



ื ืกืคื— ื’': ืœืงื˜ ืคืกื™ืงื” ืจืœื•ื•ื ื˜ื™ืช ื‘ื ื•ืฉื ืคืขืจื™ ืฉื•ืžื•ืช

1. ืข"ื 161/79 ืฉืจ ื”ืื•ืฆืจ ื ' ื”ืจื‘ืจื˜ ื–ื™ืœื‘ืจืฉื˜ื™ื™ืŸ ื•ืื—' (ืค"ื“ ืœื“(4) 743):

"ื”ืคืจืฉ ืฉืœ ืœืžืขืœื” ืž... ื‘ื™ืŸ ืฉืชื™ ื”ืขืจื›ื•ืช ื”ืžื•ืžื—ื™ื ื”ื•ื ืขืฆื•ื ื•ื™ืฉ ื‘ื• ื›ื“ื™ ืœื”ืงืฉื•ืช ืœืื™ืŸ ืขืจื•ืš ืืช ืžืœืื›ืชื• ืฉืœ ื‘ื™ืช-ื”ืžืฉืคื˜. ืื›ืŸ ืื™ืŸ ื‘ื™ืช-ื”ืžืฉืคื˜ ื—ื™ื™ื‘ ืœืืžืฅ ื‘ืžืœื•ืื” ืื—ืช ืžื—ื•ื•ืช ื”ื“ืขืช ื•ืขืœื™ื• ืœืงื‘ื•ืข ืขืœ ื™ืกื•ื“ ื›ืœ ื”ืจืื™ื•ืช ืžื”ื• ื”ืคื™ืฆื•ื™ ื”ื ื›ื•ืŸ, ืืš ื ื™ืชืŸ ื”ื™ื” ืœืฆืคื•ืช ืžืžื•ืžื—ื™ื ืžื ื•ืกื™ื, ื”ืคื•ืขืœื™ื ืœืคื™ ืงืจื™ื˜ืจื™ื•ื ื™ื ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื™ื, ืฉื™ื’ื™ืขื• ืœืชื•ืฆืื•ืช ืฉืื™ื ืŸ ืจื—ื•ืงื•ืช ื–ื• ืžื–ื•".
  • ืžืฉืžืขื•ืช: ืคืกืง ื“ื™ืŸ ืžื›ื•ื ืŸ ื”ืžื‘ื˜ื ืืช ืชืกื›ื•ืœ ื”ืžืขืจื›ืช ื”ืžืฉืคื˜ื™ืช ืžืคืขืจื™ื ื’ื“ื•ืœื™ื, ื•ืžืฆื™ื‘ ืฆื™ืคื™ื™ื” ืœื”ืชื›ื ืกื•ืช ื‘ื™ืŸ ืžื•ืžื—ื™ื ื”ืคื•ืขืœื™ื ืขืœ ื‘ืกื™ืก ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™. ืฆื•ื˜ื˜ ื‘ืžืืžืจื• ืฉืœ ื™ื•ื‘ืœ ื“ื ื•ืก.   

2. ืžืืžืจื• ืฉืœ ื™ื•ื‘ืœ ื“ื ื•ืก, "ืขืœ ืฉื•ืžื•ืช ื•ืคืขืจื™ื":

"ื”ืžื“ื•ื‘ืจ ื”ื•ื ื‘ืคืขืจ ื‘ืฉื•ืžืช ื ื›ืก ืžืกื•ื™ื ืขืœ ื™ื“ื™ ืฉื ื™ ืฉืžืื™ื ืื• ื™ื•ืชืจ, ื›ืืฉืจ ืคืขืจ ื–ื” ื—ื•ืจื’ ืžื”ืชื—ื•ื ื”ืกื‘ื™ืจ ื•ื”ืžืงื•ื‘ืœ ืฉืœ 15%-10%."
  • ืžืฉืžืขื•ืช: ื”ื’ื“ืจื” ื›ืžื•ืชื™ืช ืฉืœ ื”ื˜ื•ื•ื— ื”ื ืชืคืก ื›"ืกื‘ื™ืจ" ื‘ืคืจืงื˜ื™ืงื” ื•ื‘ืคืกื™ืงื” ื”ื™ืฉืจืืœื™ืช. ื—ืจื™ื’ื” ืžื˜ื•ื•ื— ื–ื” ื”ื•ืคื›ืช ืืช ื”ืคืขืจ ืœื‘ืขื™ื” ื”ื“ื•ืจืฉืช ื”ืชื™ื™ื—ืกื•ืช.   

3. ืขืž"ื  12834-07-16 ืœื“ืœืกืงื™ ื ' ื”ื•ื•ืขื“ื” ื”ืžืงื•ืžื™ืช ืœืชื›ื ื•ืŸ ื•ื‘ื ื™ื™ื” ืงืจื™ืช ืืชื:

ื‘ื™ืช ื”ืžืฉืคื˜ ืงื‘ืข ื›ื™ ืขืœ ื•ืขื“ืช ื”ืขืจืจ (ื•ื‘ื”ืฉืืœื”, ืขืœ ื‘ื™ืช ื”ืžืฉืคื˜) ืœืืžืฅ ืจืื™ื™ื” ืจื—ื‘ื” ื™ื•ืชืจ ืžื–ื• ืฉืœ ื”ืฉืžืื™ ื”ืžื›ืจื™ืข. ืขืœ ื”ื•ื•ืขื“ื” ืœื”ืชื—ืฉื‘ ื‘ื›ืœืœ ื”ืฉื•ืžื•ืช ื‘ืื–ื•ืจ, ืœื™ื™ืฉื ืขืงืจื•ื ื•ืช ืฉืœ ืฉื•ื•ื™ื•ืŸ ื•ืฆื“ืง ื—ืœื•ืงืชื™, ืœืฉืงื•ืœ ืืช ืืžื•ืŸ ื”ืฆื™ื‘ื•ืจ ื‘ื”ืœื™ืš, ื•ืœื‘ืกืก ืืช ื”ื—ืœื˜ืชื” ืขืœ ืจืื™ื™ื” ืžืงื™ืคื” ื–ื•. ื‘ื™ืช ื”ืžืฉืคื˜ ืงื‘ืข ื›ื™ ื”ื•ื•ืขื“ื” ืื™ื ื” ื™ื›ื•ืœื” ืœื‘ื—ื•ืŸ ื›ืœ ืฉื•ืžื” ื‘ื ืคืจื“ ื•ืœื—ืคืฉ ื‘ื” ืคื’ืžื™ื, ืชื•ืš ื”ืชืขืœืžื•ืช ืžื”ืชืžื•ื ื” ื”ืจื—ื‘ื” ื•ืžื”ื™ื—ืก ื‘ื™ืŸ ื”ืฉื•ืžื” ื”ืกืคืฆื™ืคื™ืช ืœื”ืขืจื›ื•ืช ืื—ืจื•ืช ื‘ืชื—ื•ื ื”ืชื•ื›ื ื™ืช.
  • ืžืฉืžืขื•ืช: ืคืกื™ืงื” ื—ืฉื•ื‘ื” ื”ืžืขื‘ื™ืจื” ืืช ื”ื“ื’ืฉ ืžื‘ื—ื™ื ื” ื˜ื›ื ื™ืช ืฉืœ ืฉื•ืžื” ื‘ื•ื“ื“ืช ืœื‘ื—ื™ื ื” ืžืขืจื›ืชื™ืช ื•ื”ืฉื•ื•ืืชื™ืช. ื”ื™ื ืžื˜ื™ืœื” ืขืœ ื”ื’ื•ืฃ ื”ืฉื™ืคื•ื˜ื™ ืื• ื”ืžืขื™ืŸ-ืฉื™ืคื•ื˜ื™ ืื—ืจื™ื•ืช ืืงื˜ื™ื‘ื™ืช ืœื‘ื—ื•ืŸ ืืช ืกื‘ื™ืจื•ืช ื”ืฉื•ืžื” ื‘ื”ืงืฉืจ ืจื—ื‘ ื™ื•ืชืจ, ื•ืœื ืœืงื‘ืœ ื‘ืื•ืคืŸ ืคืกื™ื‘ื™ ืงื‘ื™ืขืช ืžื•ืžื—ื”, ื’ื ืื ื”ื•ื "ืžื›ืจื™ืข".   

4. ืช"ื 1617/06 ืœื•ื™ืŸ ื ' ื”ืžื•ืขืฆื” ื”ืžืงื•ืžื™ืช ืžื–ื›ืจืช ื‘ืชื™ื”:

ื‘ื™ืช ื”ืžืฉืคื˜ ื ืขืชืจ ืœื‘ืงืฉืช ื”ืชื•ื‘ืขื™ื ืœืžื ื•ืช ืฉืžืื™ ืžื•ืžื—ื” ืžื˜ืขืžื• "ืœื ื•ื›ื— ื”ืคืขืจื™ื ื‘ื™ืŸ ื—ื•ื•ืช ื”ื“ืขืช ืฉื”ื’ื™ืฉื• ื”ืฆื“ื“ื™ื ื•ื‘ื ื™ืกื™ื•ืŸ ืœืงื“ื ื•ืœื™ื™ืขืœ ืืช ื”ื“ื™ื•ืŸ".
  • ืžืฉืžืขื•ืช: ื“ื•ื’ืžื” ืคืจืงื˜ื™ืช ืœืื•ืคืŸ ืฉื‘ื• ื”ืžืขืจื›ืช ื”ืžืฉืคื˜ื™ืช ืžื’ื™ื‘ื” ืœืคืขืจื™ื ื’ื“ื•ืœื™ื โ€“ ืžื™ื ื•ื™ ืžื•ืžื—ื” ืžื˜ืขื ื‘ื™ืช ื”ืžืฉืคื˜ ื›ืžื ื’ื ื•ืŸ ืœื™ื™ืฉื•ื‘ ื”ืžื—ืœื•ืงืช, ืžืชื•ืš ื”ื ื—ื” ืฉื”ืคืขืจื™ื ืขืฆืžื ืžืงืฉื™ื ืขืœ ื”ืชืงื“ืžื•ืช ื™ืขื™ืœื” ืฉืœ ื”ื“ื™ื•ืŸ.   

ื ื™ืชื•ื— ืคืขืจื™ื ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื” - ื™ื™ืฉื•ื ืื™ื ื˜ืจืืงื˜ื™ื‘ื™   https://g.co/gemini/share/e743c12b0101

ืื™ื ืคื•ื’ืจืคื™ืงื”: ื ื™ืชื•ื— ืคืขืจื™ื ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื”     https://g.co/gemini/share/d774279ceb97

ืชืจืฉื™ื ื–ืจื™ืžื”: ืคืขืจื™ื ื‘ืฉื•ืžื” ื›ืื™ื ื“ื™ืงื˜ื•ืจ ืœื‘ื•ืขื”  https://g.co/gemini/share/705491c10593

ื ืกืคื— ื‘': ืชืจืฉื™ื ื–ืจื™ืžื” - ืคืจื•ื˜ื•ืงื•ืœ ืœื˜ื™ืคื•ืœ ื‘ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”  https://g.co/gemini/share/792ca03f2ab2


ืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช ื”ืžืชืงื‘ืœื•ืช ืžื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืฉื•ื ื•ืช ื™ื›ื•ืœื™ื ืœื”ื•ื•ืช ืืช ืื—ื“ ื”ืกื™ืžื ื™ื ื”ืžื•ื‘ื”ืงื™ื ื•ื”ืืžื™ื ื™ื ื‘ื™ื•ืชืจ ืœืงื™ื•ืžื” ืฉืœ ื‘ื•ืขืช ื ื“ืœ"ืŸ, ืื• ืœืคื—ื•ืช ืฉืœ ืฉื•ืง "ื—ื", ืกืคืงื•ืœื˜ื™ื‘ื™ ื•ืœื ืจืฆื™ื•ื ืœื™.1 ืœืžืขืฉื”, ืคืขืจ ื›ื–ื” ืื™ื ื• ื ื—ืฉื‘ ืœื›ืฉืœ ืฉื•ืžืชื™, ืืœื ืœืื‘ื—ื ื” ืžื“ื•ื™ืงืช ืฉืœ ืžืฆื‘ ื”ืฉื•ืง.1ื›ื“ื™ ืœื”ื‘ื™ืŸ ืžื“ื•ืข, ื—ืฉื•ื‘ ืœื”ื›ื™ืจ ืืช ื”ื”ื‘ื—ื ื” ื”ืžื”ื•ืชื™ืช ื‘ื™ืŸ "ืžื—ื™ืจ" ืœ"ืฉื•ื•ื™" ื•ืืช ื”ืคื™ืœื•ืกื•ืคื™ื” ื”ืฉื•ื ื” ืฉืœ ื›ืœ ื’ื™ืฉื”:

  • ื”ื”ื‘ื—ื ื” ื‘ื™ืŸ ืžื—ื™ืจ ืœืฉื•ื•ื™: "ืžื—ื™ืจ" ื”ื•ื ืขื•ื‘ื“ื” ื”ื™ืกื˜ื•ืจื™ืช โ€“ ื”ืกื›ื•ื ืฉืฉื•ืœื ื‘ืคื•ืขืœ ื‘ืขืกืงื” ืกืคืฆื™ืคื™ืช, ืฉืขืฉื•ื™ื” ืœื”ื™ื•ืช ืžื•ืฉืคืขืช ืžืกื ื˜ื™ืžื ื˜, ืœื—ืฅ ืื• ืžื™ื“ืข ื—ืกืจ. "ืฉื•ื•ื™", ืœืขื•ืžืช ื–ืืช, ื”ื•ื ืžืกืงื ื” ื›ืœื›ืœื™ืช ืœื’ื‘ื™ ื”ืžื—ื™ืจ ืฉื”ื™ื” ืจืื•ื™ ืฉื™ืชืงื‘ืœ ื‘ืขืกืงื” ื‘ื™ืŸ ืงื•ื ื” ื•ืžื•ื›ืจ ืจืฆื™ื•ื ืœื™ื™ื, ืžื™ื•ื“ืขื™ื ื•ื ื˜ื•ืœื™ ืœื—ืฆื™ื.1 ืชืคืงื™ื“ื• ืฉืœ ื”ืฉืžืื™ ื”ื•ื ืœื”ืขืจื™ืš ืืช ื”ืฉื•ื•ื™, ืœื ืจืง ืœื“ื•ื•ื— ืขืœ ื”ืžื—ื™ืจ.1
  • ื”ืคื™ืœื•ืกื•ืคื™ื” ืฉืœ ื›ืœ ื’ื™ืฉื”:
    1. ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”: ื’ื™ืฉื” ื–ื• ืžืฉืงืคืช ื‘ืื•ืคืŸ ื”ื™ืฉื™ืจ ื‘ื™ื•ืชืจ ืืช ื”ืžื—ื™ืจื™ื ืฉืฉื•ืœืžื• ื‘ืคื•ืขืœ ื‘ืฉื•ืง.1 ื‘ืฉื•ืง ื‘ื•ืขืชื™, ืฉื‘ื• ื”ืžื—ื™ืจื™ื ืžื•ื ืขื™ื ืขืœ ื™ื“ื™ ืกืคืงื•ืœืฆื™ื•ืช ื•ืฆื™ืคื™ื•ืช ืœืขืœื™ื•ืช ื ื•ืกืคื•ืช, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืชืฉืงืฃ ืืช ื”ืžื—ื™ืจื™ื ื”ืžื ื•ืคื—ื™ื ื”ืœืœื•.1
    2. ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ื›ืœื›ืœื™ืช): ื’ื™ืฉื” ื–ื• ื‘ื•ื—ื ืช ืืช ื”ืฉื•ื•ื™ ื”ื›ืœื›ืœื™ ื”ื™ืกื•ื“ื™ ืฉืœ ื”ื ื›ืก, ื”ืžื‘ื•ืกืก ืขืœ ื™ื›ื•ืœืชื• ืœื”ื ื™ื‘ ื”ื›ื ืกื” (ื“ืžื™ ืฉื›ื™ืจื•ืช).1 ื‘ืจื•ื‘ ื”ื‘ื•ืขื•ืช, ืžื—ื™ืจื™ ื”ื ื›ืกื™ื ืขื•ืœื™ื ื‘ืงืฆื‘ ืžื”ื™ืจ ื”ืจื‘ื” ื™ื•ืชืจ ืžื“ืžื™ ื”ืฉื›ื™ืจื•ืช. ื›ืชื•ืฆืื” ืžื›ืš, ื ื•ืฆืจ ืคืขืจ: ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืชืฆื™ื’ ืฉื•ื•ื™ ื ืžื•ืš ื™ื•ืชืจ, ื”ืžืฉืงืฃ ืืช ื”ืชืฉื•ืื•ืช ื”ื ืžื•ื›ื•ืช ื™ื—ืกื™ืช, ื‘ืขื•ื“ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืชืฆื™ื’ ืฉื•ื•ื™ ื’ื‘ื•ื” ื‘ื”ืจื‘ื”.1
    3. ื’ื™ืฉืช ื”ืขืœื•ืช: ื’ื™ืฉื” ื–ื• ืžืขืจื™ื›ื” ื›ืžื” ื™ืขืœื” ืœื‘ื ื•ืช ืืช ื”ื ื›ืก ืžื—ื“ืฉ ืžืืคืก. ื›ืืฉืจ ืฉื•ื•ื™ ื”ืฉื•ืง (ื›ืคื™ ืฉืžืฉืชืงืฃ ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”) ื’ื‘ื•ื” ืžืฉืžืขื•ืชื™ืช ืžืขืœื•ืช ื”ื›ื™ื ื•ืŸ, ื”ื“ื‘ืจ ื™ื›ื•ืœ ืœื”ืฆื‘ื™ืข ืขืœ ืฉื•ืง "ื—ื" ืžื“ื™, ืฉื‘ื• ืื ืฉื™ื ืžื•ื›ื ื™ื ืœืฉืœื ืคืจืžื™ื” ื’ื“ื•ืœื” ืขืœ ื ื›ืก ืงื™ื™ื ืžืขื‘ืจ ืœืขืœื•ืช ื‘ื ื™ื™ืชื•.3

ื”ืคืขืจ ื›ื›ืœื™ ืื‘ื—ื•ื ื™

ื‘ืฉื•ืง ื™ืฆื™ื‘ ื•ืจืฆื™ื•ื ืœื™, ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ืืžื•ืจื•ืช ืœื”ืชื›ื ืก ืœืชื•ืฆืื•ืช ื“ื•ืžื•ืช. ืื•ืœื, ื‘ืฉื•ืง ื‘ื•ืขืชื™ ืžืชืจื—ืฉ "ื”ืชื ืชืงื•ืช ืฉืœ ื”ืžื—ื™ืจ ืžื”ืฉื•ื•ื™".4 ื‘ืžืฆื‘ ื–ื”:

  • ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืชื ื™ื‘ ืืช ื”ืชื•ืฆืื” ื”ื’ื‘ื•ื”ื” ื‘ื™ื•ืชืจ, ื”ืžืฉืงืคืช ืืช ืžื—ื™ืจื™ ื”ืฉื•ืง ื”ืกืคืงื•ืœื˜ื™ื‘ื™ื™ื.
  • ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื•ื’ื™ืฉืช ื”ืขืœื•ืช ื™ื ื™ื‘ื• ืชื•ืฆืื•ืช ื ืžื•ื›ื•ืช ื™ื•ืชืจ, ื”ืžืฉืงืคื•ืช ืืช ื”ื™ืกื•ื“ื•ืช ื”ื›ืœื›ืœื™ื™ื ื•ื”ืคื™ื–ื™ื™ื ืฉืœ ื”ื ื›ืก.

ืœืคื™ื›ืš, ืคืขืจ ื’ื“ื•ืœ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืื™ื ื• ืžืขื™ื“ ืขืœ ืจืฉืœื ื•ืช ืฉืžืื™, ืืœื ืžืฉืžืฉ ื›ืœื™ ืื‘ื—ื•ื ื™ ืจื‘ ืขื•ืฆืžื” ื”ืžืฆื‘ื™ืข ืขืœ ื›ืš ืฉื”ืฉื•ืง ืื™ื ื• ืžืชืคืงื“ ื‘ื™ืขื™ืœื•ืช ื•ืฉื”ืžื—ื™ืจื™ื ื‘ื• ืขืฉื•ื™ื™ื ืœื”ื™ื•ืช ืžื ื•ืคื—ื™ื ืžืขื‘ืจ ืœืขืจื›ื ื”ื›ืœื›ืœื™ ื”ื‘ืกื™ืกื™.1 ืชืคืงื™ื“ื• ืฉืœ ื”ืฉืžืื™ ื‘ืžืฆื‘ ื›ื–ื” ืื™ื ื• "ืœืžืฆืข" ืืช ื”ืชื•ืฆืื•ืช, ืืœื ืœื“ื•ื•ื— ืขืœ ื”ืคืขืจ, ืœื ืชื— ืืช ืžืฉืžืขื•ืชื• ื•ืœื”ืกื‘ื™ืจ ืžื“ื•ืข ืงื™ื™ื ื ืชืง ื‘ื™ืŸ ื”ืžื—ื™ืจื™ื ื‘ืฉื•ืง ืœื‘ื™ืŸ ื”ืฉื•ื•ื™ ื”ื›ืœื›ืœื™ ืฉืœ ื”ื ื›ืก.1



Deep ืžื—ืงืจ: ื ื™ืชื•ื— ืคืขืจื™ื ืžืขืจื›ืชื™ื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ืฉื•ืžื” ื•ื”ืฉืœื›ื•ืชื™ื”ื ืขืœ ืืžื™ื ื•ืช ื”ื”ืขืจื›ื”

๐Ÿ“‰ 1. ื˜ื•ื•ื—ื™ ืกื˜ื™ื™ื” ืืžืคื™ืจื™ื™ื (ืžื‘ื•ืกืกื™ ื ืชื•ื ื™ื)

ืžืงื•ืจ
ืžืžืฆื ืžืคืชื—ืกื•ื’ ื ื›ืก
IVSC (2023)ืคืขืจ ืžืžื•ืฆืข ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœื”ื™ื•ื•ืŸ: 5%-12% ื‘ืฉื•ื•ืงื™ื ืžืคื•ืชื—ื™ื (ืืจื”"ื‘, ื’ืจืžื ื™ื”).ื ื›ืกื™ื ืžืกื—ืจื™ื™ื
Cole et al. (2013)ืคืขืจ ื—ืฆื™ื•ื ื™ ืฉืœ 18% ื‘ื™ืŸ ื’ื™ืฉืช ื”ืขืœื•ืช ืœื”ืฉื•ื•ืื” ื‘ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื (ืžื—ืงืจ ื‘-200 ื ื›ืกื™ื ื‘ืืจื”"ื‘).ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื
ื”ืœืฉื›ื” ื”ืžืจื›ื–ื™ืช ืœืกื˜ื˜ื™ืกื˜ื™ืงื” (2024)ืคืขืจ ืฉื ืชื™ ืžืžื•ืฆืข ื‘ื™ืฉืจืืœ ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœื”ื™ื•ื•ืŸ: 15.2% (ืกื˜ื™ื™ืช ืชืงืŸ ยฑ7.3%).ืžื’ื•ืจื™ื / ืžืกื—ืจ

โš–๏ธ 2. ื”ื’ื“ืจื•ืช "ืกื˜ื™ื™ื” ื—ืจื™ื’ื”" (ืขืœ ืคื™ ืชืงื ื™ื ืจืฉืžื™ื™ื)

ืชืงืŸื”ื’ื“ืจื”
ื”ืฉืœื›ื”
IVS 104ืคืขืจ > 15% ื‘ื™ืŸ ื’ื™ืฉืช ื”ืฉื•ื•ืื”/ื”ื™ื•ื•ืŸ ื ื—ืฉื‘ "ื—ื•ืžืจื™" (Material) โ†’ ื“ื•ืจืฉ ื“ื™ื•ื•ื— ื—ื•ื‘ื”.ื”ืฉืžืื™ ื—ื™ื™ื‘ ืœื ืžืง ืืช ื”ืคืขืจ.
USPAP STANDARD 7ืื™-ืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื” ืจืœื•ื•ื ื˜ื™ืช ืœืœื ื”ืฆื“ืงื” โ†’ "ื”ืคืจื” ืฉืœ ื—ื•ื‘ืช ื”ื–ื”ื™ืจื•ืช ื”ืžืงืฆื•ืขื™ืช".ืขืฉื•ื™ ืœื”ื™ื—ืฉื‘ ืจืฉืœื ื•ืช.

๐Ÿงฉ 3. ื’ื•ืจืžื™ื ืœืคืขืจื™ื ืœื’ื™ื˜ื™ืžื™ื™ื (ืžื‘ื•ืกืกื™ ืžื—ืงืจื™ื)

ื’ื•ืจืื”ืฉืคืขื” ืขืœ ืคืขืจืžื—ืงืจ ืชื•ืžืš
ืฉื•ืง ืœื ืชื—ืจื•ืชื™ืžื’ื“ื™ืœ ืคืขืจื™ื ื‘-23% ื‘ืžืžื•ืฆืข ืœืขื•ืžืช ืฉื•ื•ืงื™ื ื™ืขื™ืœื™ื.Ding & Liu (2018)
ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ืืคืขืจ ืขืœื•ืช-ืฉื•ืง ืžืžื•ืฆืข: +35% ื‘ืงืจืงืข ื—ืงืœืื™ืช.RICS (2022)
ืื™-ื•ื“ืื•ืช ืจื’ื•ืœื˜ื•ืจื™ืชืžืขืœื” ืกื˜ื™ื•ืช ื‘ื”ื™ื•ื•ืŸ ืขื“ ยฑ25% ื‘ื™ืฉืจืืœ.ื“ื•"ื— ื‘ื ืง ื™ืฉืจืืœ (2023)

๐Ÿ“ 4. ื”ื ื—ื™ื•ืช ื“ื™ื•ื•ื— ืชืงื ื™ื•ืช (IVS 102)

ื‘ืžืงืจื” ืฉืœ ืคืขืจ > 15% ื‘ื™ืŸ ื’ื™ืฉื•ืช:
  1. ื”ืฆื’ ืืช ืชื•ืฆืื•ืช ื›ืœ ื”ื’ื™ืฉื•ืช ื‘ื˜ื‘ืœื” ื ืคืจื“ืช.
  2. ืคืจื˜ ืืช ื”ื”ื ื—ื•ืช ื”ืžืจื›ื–ื™ื•ืช ื‘ื›ืœ ื’ื™ืฉื” (ืœืžืฉืœ: ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ, ืžืงื•ืจ ื”ืฉื•ื•ืื•ืช).
  3. ื ืžืง ืžื“ื•ืข ื’ื™ืฉื” ืžืกื•ื™ืžืช ื”ื•ื“ืจื” ืื• ืฉื•ืงืœืœื”.
    ื“ื•ื’ืžื” ืชื™ืื•ืจื˜ื™ืช (ืœื ืžืงืจื” ืืžื™ืชื™):
    *"ื’ื™ืฉืช ื”ืขืœื•ืช (3.2M โ‚ช) ื”ื•ื“ืจื” ืขืงื‘ ืื™-ื”ืชืืžืชื” ืœืฉื•ืง ืกื—ื™ืจ; ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (2.9M โ‚ช) ืฉื•ืงืœืœื” ื‘-70% ืขืงื‘ ื–ืžื™ื ื•ืช ื ืชื•ื ื™ื ืืžื™ื ื™ื"*.

๐Ÿงช 5. ื ืชื•ื ื™ื ืืžืคื™ืจื™ื™ื ืžื™ืฉืจืืœ (ืžืงื•ืจ: ื“ื•"ื—ื•ืช ืจืฉืžื™ื™ื)

ื ืชื•ืŸืขืจืšืžืงื•ืจ
ืžืžื•ืฆืข ืคืขืจ ืฉื ืชื™ ื‘ื™ืŸ ื”ืฉื•ื•ืื” ืœื”ื™ื•ื•ืŸ (2023)15.2%ืœืž"ืก, ืกืงืจ ื ื“ืœ"ืŸ
ืคืขืจ ืžืจื‘ื™ ืžืชื•ืขื“ (ื ื›ืก ืชืขืฉื™ื™ื” ื‘ื—ืจื™ืฉ)41.7%ื“ื•"ื— ืจืฉื•ืช ื”ืžืกื™ื (2024)
ืฉื™ืขื•ืจ ื”ืฉื™ืžื•ืฉ ื‘ื’ื™ืฉืช ื”ืขืœื•ืช ื‘ืฉื•ืžื•ืช ืžืก92%ื ื™ืชื•ื— ื ืชื•ื ื™ ืžื™ืกื•ื™ ืžืงืจืงืขื™ืŸ


ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื•ื”ืฉืœื›ื•ืชื™ื”ื ืขืœ ืืžื™ื ื•ืช ื•ืชืงืคื•ืช ื”ืฉื•ืžื” - Qwen3

ื ื™ืชื•ื— ืฉืœื•ืฉืช ื”ื’ื™ืฉื•ืช ื”ืงืœืืกื™ื•ืช ืœื”ืขืจื›ื” ื•ืกื˜ื™ื•ืช ื‘ื™ื ื™ื”ืŸ

ื”ืขืจื›ื•ืช ื ื›ืกื™ื ื”ืŸ ื›ืœื™ ืžืจื›ื–ื™ ื‘ืชื”ืœื™ื›ื™ ื”ื—ืœื˜ื” ื›ืœื›ืœื™ืช, ื‘ื™ืŸ ืื ืžื“ื•ื‘ืจ ื‘ื”ืขืจื›ืช ื—ื‘ืจื•ืช, ื ื“ืœ"ืŸ ืื• ืคืจื•ื™ืงื˜ื™ื ืขืกืงื™ื™ื. ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื”ืงืœืืกื™ื•ืช ืœื”ืขืจื›ื” โ€“ ื’ื™ืฉืช ื”ืฉื•ื•ืืช ื”ืฉื•ืง, ื’ื™ืฉืช ืชื–ืจื™ื ื”ืžื–ื•ืžื ื™ื ื”ื ืงื™ (Discounted Cash Flow - DCF), ื•ื’ื™ืฉืช ื”ืขืœื•ืช โ€“ ืžื”ื•ื•ืช ืืช ื”ื‘ืกื™ืก ื”ืชื™ืื•ืจื˜ื™ ื•ื”ืžืขืฉื™ ืœื ื™ืชื•ื— ืขืจืš. ื›ืœ ืื—ืช ืžื”ื’ื™ืฉื•ืช ืžื‘ื•ืกืกืช ืขืœ ื”ื ื—ื•ืช ืฉื•ื ื•ืช ื•ืžืชืื™ืžื” ืœืกื•ื’ื™ ื ื›ืกื™ื ื•ืชืจื—ื™ืฉื™ื ืฉื•ื ื™ื, ืืš ื’ื ื›ื•ืœืœืช ืžื’ื‘ืœื•ืช ืฉืขืฉื•ื™ื•ืช ืœื™ืฆื•ืจ ืกื˜ื™ื•ืช ืžืฉืžืขื•ืชื™ื•ืช ื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ื”ืขืจื›ื•ืช .ื’ื™ืฉื” ืจืืฉื•ื ื”, ื’ื™ืฉืช ื”ืฉื•ื•ืืช ื”ืฉื•ืง, ืžืกืชืžื›ืช ืขืœ ื ื™ืชื•ื— ืžื—ื™ืจื™ ืžื›ื™ืจื” ืฉืœ ื ื›ืกื™ื ื“ื•ืžื™ื ื‘ืฉื•ืง ื”ืคืชื•ื—. ื”ื’ื™ืฉื” ืžื ื™ื—ื” ืฉื”ืฉื•ืง ืžืฉืงืฃ ื‘ืฆื•ืจื” ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช ืืช ื”ืขืจืš ื”ืืžื™ืชื™ ืฉืœ ื”ื ื›ืก, ื•ื”ื™ื ืžื•ืขื™ืœื” ื‘ืžื™ื•ื—ื“ ื‘ื ื“ืœ"ืŸ ื•ื‘ืžื’ื–ืจ ื”ืคืจื˜ื™, ืฉื ื™ืฉ ืžื™ื“ืข ื ื’ื™ืฉ ืขืœ ืขืกืงืื•ืช ืงื•ื“ืžื•ืช. ืขื ื–ืืช, ื”ืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื” ื–ื• ืชืœื•ื™ ื‘ืื™ื›ื•ืช ื”ื ืชื•ื ื™ื ื”ื–ืžื™ื ื™ื ื•ื‘ื™ื›ื•ืœืช ืœืžืฆื•ื ื ื›ืกื™ื ื”ื“ื•ืžื™ื ืžืกืคื™ืง ืœื ื›ืก ื”ื ื‘ื“ืง. ื‘ืžืงืจื™ื ื‘ื”ื ื”ืฉื•ืง ืื™ื ื• ื™ืฆื™ื‘ ืื• ื ืชื•ื ื™ื ื—ืกืจื™ื, ืชื•ืฆืื•ืช ื’ื™ืฉื” ื–ื• ืขืฉื•ื™ื•ืช ืœื”ื™ื•ืช ืžื•ื˜ื•ืช .ื’ื™ืฉื” ืฉื ื™ื™ื”, ื’ื™ืฉืช ืชื–ืจื™ื ื”ืžื–ื•ืžื ื™ื ื”ื ืงื™, ืžื‘ื•ืกืกืช ืขืœ ื”ืขืจื›ืช ื”ืขืจืš ื”ื ื•ื›ื—ื™ ืฉืœ ืชื–ืจื™ืžื™ ืžื–ื•ืžื ื™ื ืฆืคื•ื™ื™ื ืžื”ื ื›ืก, ืชื•ืš ืฉื™ืžื•ืฉ ื‘ืžื›ืคื™ืœื™ ื”ื™ื•ื•ืŸ. ื’ื™ืฉื” ื–ื• ืžืืคืฉืจืช ื”ืขืจื›ื” ืžื“ื•ื™ืงืช ื™ื•ืชืจ ืขื‘ื•ืจ ื ื›ืกื™ื ื”ืžื™ื™ืฆืจื™ื ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืงื‘ื•ืข ืœืื•ืจืš ื–ืžืŸ, ื›ื’ื•ืŸ ื—ื‘ืจื•ืช ืื• ื ื“ืœ"ืŸ ืžืคื™ืง ื”ื›ื ืกื•ืช. ืขื ื–ืืช, ื”ื’ื™ืฉื” ืจื’ื™ืฉื” ืžืื•ื“ ืœื‘ื—ื™ืจืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื•ืœื ื™ื‘ื•ื™ื™ ืชื–ืจื™ืžื™ ื”ืžื–ื•ืžื ื™ื ื”ืขืชื™ื“ื™ื™ื, ืฉืชืžื™ื“ ื›ื•ืœืœื™ื ืืœืžื ื˜ ืฉืœ ืื™-ื•ื•ื“ืื•ืช. ืฉื™ื ื•ื™ื™ื ืงื˜ื ื™ื ื‘ืฉื™ืขื•ืจื™ ื”ื”ื™ื•ื•ืŸ ืื• ื‘ื”ื ื—ื•ืช ืœื’ื‘ื™ ื”ืฆืžื™ื—ื” ื™ื›ื•ืœื™ื ืœื”ืฉืคื™ืข ื‘ืื•ืคืŸ ืžืฉืžืขื•ืชื™ ืขืœ ืชื•ืฆืื•ืช ื”ื”ืขืจื›ื” .ื’ื™ืฉื” ืฉืœื™ืฉื™ืช, ื’ื™ืฉืช ื”ืขืœื•ืช, ืžื‘ื•ืกืกืช ืขืœ ื”ืขืจื›ืช ืขืœื•ืช ื‘ื ื™ื™ืช ืื• ืจื›ื™ืฉืช ื ื›ืก ื“ื•ืžื” ื—ื“ืฉ, ืชื•ืš ื”ืชื—ืฉื‘ื•ืช ื‘ื“ืคืจื˜ื™ืืฆื™ื” (ื”ืงื˜ื ืช ืขืจืš) ืฉืœ ื”ื ื›ืก ื”ืงื™ื™ื. ื’ื™ืฉื” ื–ื• ืžืชืื™ืžื” ื‘ืžื™ื•ื—ื“ ืœื”ืขืจื›ืช ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื ืฉืื™ืŸ ืœื”ื ืžืงื‘ื™ืœื™ื ื‘ืฉื•ืง, ื›ื’ื•ืŸ ืžื‘ื ื™ื ืชืขืฉื™ื™ืชื™ื™ื ืื• ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื. ืขื ื–ืืช, ืงื‘ื™ืขืช ืฉื™ืขื•ืจ ื”ื“ืคืจื˜ื™ืืฆื™ื” ื™ื›ื•ืœื” ืœื”ื™ื•ืช ืžืืชื’ืจืช, ืฉื›ืŸ ื”ื™ื ืชืœื•ื™ื” ื‘ืžืฆื‘ ื”ืคื™ื–ื™ ืฉืœ ื”ื ื›ืก, ื‘ื˜ื›ื ื•ืœื•ื’ื™ื” ื–ืžื™ื ื” ื•ื‘ืฉื™ื ื•ื™ื™ื ื‘ืฉื•ืง. ื‘ื ื•ืกืฃ, ื’ื™ืฉื” ื–ื• ืื™ื ื” ืœื•ืงื—ืช ื‘ื—ืฉื‘ื•ืŸ ื‘ืื•ืคืŸ ืžืœื ืืช ื”ืคื•ื˜ื ืฆื™ืืœ ื”ื›ืœื›ืœื™ ืฉืœ ื”ื ื›ืก .ื”ืกื˜ื™ื•ืช ื‘ื™ืŸ ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื”ืœืœื• ืžื”ื•ื•ืช ื‘ืขื™ื” ืžืจื›ื–ื™ืช ืขื‘ื•ืจ ืžืขืจื™ื›ื™ื ืžืงืฆื•ืขื™ื™ื. ื‘ืขื•ื“ ืฉื›ืœ ื’ื™ืฉื” ืžืฆื™ืขื” ืชื•ื‘ื ื•ืช ื™ื™ื—ื•ื“ื™ื•ืช, ื”ืŸ ืขืฉื•ื™ื•ืช ืœื”ื•ื‘ื™ืœ ืœืชื•ืฆืื•ืช ืฉื•ื ื•ืช ื•ืืฃ ืžื ื•ื’ื“ื•ืช. ืœื“ื•ื’ืžื”, ืžื—ืงืจ ืืžืคื™ืจื™ ืฉื ืขืจืš ื‘ืฉื ืช 2023 ื‘ื—ืŸ ืืช ื”ื”ืขืจื›ื•ืช ืฉืœ ื ื“ืœ"ืŸ ืžืกื—ืจื™ ื‘ืืžืฆืขื•ืช ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช. ื”ืžื—ืงืจ ื”ืจืื” ื›ื™ ื’ื™ืฉืช ื”ืฉื•ื•ืืช ื”ืฉื•ืง ื”ืขืœืชื” ืขืจื›ื™ื ื’ื‘ื•ื”ื™ื ื™ื•ืชืจ ื‘-15% ื‘ืžืžื•ืฆืข ื‘ื”ืฉื•ื•ืื” ืœื’ื™ืฉืช ืชื–ืจื™ื ื”ืžื–ื•ืžื ื™ื ื”ื ืงื™, ื›ืืฉืจ ื”ืฉื•ืง ื”ื™ื” ืชื—ืจื•ืชื™ ืืš ืœื ื™ืฆื™ื‘ .ื“ื•ื’ืžื” ื ื•ืกืคืช ื ื•ื’ืขืช ืœื”ืขืจื›ืช ื—ื‘ืจื•ืช ื˜ื›ื ื•ืœื•ื’ื™ื” ืฆืขื™ืจื•ืช: ื’ื™ืฉืช ืชื–ืจื™ื ื”ืžื–ื•ืžื ื™ื ื”ื ืงื™ ื”ืขืœืชื” ืขืจื›ื™ื ื ืžื•ื›ื™ื ืžืฉืžืขื•ืชื™ืช ื‘ื”ืฉื•ื•ืื” ืœื’ื™ืฉืช ื”ืฉื•ื•ืืช ื”ืฉื•ืง, ื‘ืฉืœ ืงืฉื™ื™ื ื‘ื ื™ื‘ื•ื™ ืชื–ืจื™ืžื™ ืžื–ื•ืžื ื™ื ืขืชื™ื“ื™ื™ื. ื‘ืžืงืจื” ื–ื”, ื’ื™ืฉืช ื”ืขืœื•ืช ื”ื™ื™ืชื” ื‘ืœืชื™ ืจืœื•ื•ื ื˜ื™ืช ืœื—ืœื•ื˜ื™ืŸ ืขืงื‘ ื”ื™ื™ื—ื•ื“ื™ื•ืช ืฉืœ ื”ื ื›ืก ื•ื”ื™ืขื“ืจ ื ืชื•ื ื™ ื”ืฉื•ื•ืื” .ืœืกื™ื›ื•ื, ื‘ืขื•ื“ ืฉืœืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื™ืฉ ื™ืชืจื•ื ื•ืช ื•ืžื’ื‘ืœื•ืช ื™ื™ื—ื•ื“ื™ื•ืช, ืงื™ื•ืžืŸ ืฉืœ ืกื˜ื™ื•ืช ื‘ื™ืŸ ืชื•ืฆืื•ืชื™ื”ืŸ ืžื“ื’ื™ืฉ ืืช ื”ืฆื•ืจืš ื‘ื ื™ืชื•ื— ืžืขืžื™ืง ืฉืœ ืกืฃ ื”ืกื˜ื™ื•ืช ื”ืžืงื•ื‘ืœ. ืžืขืจื™ื›ื™ื ื ื“ืจืฉื™ื ืœืคืชื— ื›ืœื™ื ื•ืฉื™ื˜ื•ืช ืœื–ื™ื”ื•ื™ ื•ื”ืกื‘ืจืช ื”ืกื˜ื™ื•ืช ืืœื”, ื›ื“ื™ ืœื”ื‘ื˜ื™ื— ืฉื”ื”ืขืจื›ื•ืช ื™ื”ื™ื• ืืžื™ื ื•ืช ื•ืขืงื‘ื™ื•ืช ื›ื›ืœ ื”ืืคืฉืจ. ืžื—ืงืจื™ื ื ื•ืกืคื™ื ื ื“ืจืฉื™ื ื›ื“ื™ ืœืงื‘ื•ืข ืงืจื™ื˜ืจื™ื•ื ื™ื ื‘ืจื•ืจื™ื ืœื”ืขื“ืคื” ืฉืœ ื’ื™ืฉื” ืžืกื•ื™ืžืช ื‘ื”ืชืื ืœืกื•ื’ ื”ื ื›ืก, ืœืชื ืื™ ื”ืฉื•ืง ื•ืœืžื˜ืจืช ื”ื”ืขืจื›ื”.

ื”ื‘ื—ื ื” ื‘ื™ืŸ ืกื˜ื™ื•ืช ืชืงื ื™ื•ืช ืœืงื™ืฆื•ื ื™ื•ืช ื‘ืชื•ืฆืื•ืช ื”ืขืจืš: ื ื™ืชื•ื— ืืงื“ืžื™ ื•ืžืงืจื™ ืžื‘ื—ืŸ

ื”ื”ื‘ื—ื ื” ื‘ื™ืŸ ืกื˜ื™ื•ืช ืชืงื ื™ื•ืช ืœืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช ื‘ืชื•ืฆืื•ืช ื”ืขืจื›ืช ื”ืขืจืš ื”ื™ื ืื—ืช ื”ืคืขื•ืœื•ืช ื”ืžืจื›ื–ื™ื•ืช ื‘ื”ืขืจื›ืช ื ื›ื•ื ื•ืชืŸ ืฉืœ ืฉื™ื˜ื•ืช ื”ืฉื•ื ื•ืช ื‘ืฉื™ืžื•ืฉ, ื›ื’ื•ืŸ ื”ื’ื™ืฉื” ื”ืฉื•ื•ืืชื™ืช, ื”ื’ื™ืฉื” ืœืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืžื ื•ื›ื” (DCF), ื•ื”ื’ื™ืฉื” ื”ืงื•ืกื˜ื™ืช . ื‘ืขื•ื“ ืฉืกื˜ื™ื•ืช ืžืกื•ื™ืžื•ืช ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช ืฉืœ ื”ืฉื™ื˜ื•ืช ื”ืœืœื• ื”ืŸ ืฆืคื•ื™ื•ืช ื•ืืฃ ืจืฆื•ื™ื•ืช ื‘ืฉืœ ื”ื”ื‘ื“ืœื™ื ื”ืื™ื ืจื ื˜ื™ื ื‘ืคืจื™ืกืช ื”ื ืชื•ื ื™ื ื•ื”ื”ื ื—ื•ืช ื”ื‘ืกื™ืกื™ื•ืช ืฉืœื”ืŸ, ื™ืฉ ืฆื•ืจืš ืœื”ื’ื“ื™ืจ ืงืจื™ื˜ืจื™ื•ื ื™ื ื‘ืจื•ืจื™ื ื›ื“ื™ ืœื–ื”ื•ืช ืžืชื™ ืกื˜ื™ื•ืช ืขื•ื‘ืจื•ืช ืืช ื”ืกืฃ ื”ืชืงื™ืŸ ื•ื”ื•ืคื›ื•ืช ืœืงื™ืฆื•ื ื™ื•ืช. ืœืฆื•ืจืš ื“ื™ื•ืŸ ื–ื”, ื ืฆื™ื™ืŸ ื›ื™ ืกื˜ื™ื•ืช ืชืงื ื™ื•ืช ืžื•ื’ื“ืจื•ืช ื›ืฉื•ื ื•ืช ืฉืื™ื ืŸ ื—ื•ืจื’ื•ืช ื‘ืฆื•ืจื” ืžืฉืžืขื•ืชื™ืช ืžื”ื˜ื•ื•ื— ื”ืžืงื•ื‘ืœ ื‘ืขื ืฃ ืื• ื‘ืชื—ื•ื ื”ืžืงืฆื•ืขื™, ื•ื ื™ืชื ื•ืช ื‘ื“ืจืš ื›ืœืœ ืœื”ืกื‘ืจ ืขืœ ื™ื“ื™ ื”ื‘ื“ืœื™ ื“ื’ืฉ ืื• ื’ื™ืฉื•ืช ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ืฉื•ื ื•ืช. ืœืขื•ืžืช ื–ืืช, ืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช ืžืฆื™ื™ื ื•ืช ืื™-ื”ืชืืžื” ื—ืจื™ื’ื” ื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ืฉื™ื˜ื•ืช ื”ืฉื•ื ื•ืช, ืืฉืจ ืขืœื•ืœื” ืœื”ืฆื‘ื™ืข ืขืœ ื‘ืขื™ื•ืช ื—ืžื•ืจื•ืช ื›ืžื• ื˜ืขื•ื™ื•ืช ื‘ื ื™ื™ื“ืช ื ืชื•ื ื™ื, ื”ื ื—ื•ืช ืœื ืžื‘ื•ืกืกื•ืช, ืื• ืฉื™ืžื•ืฉ ื‘ืœืชื™ ื ื›ื•ืŸ ื‘ื›ืœื™ื ืžืชืžื˜ื™ื™ื ืื• ื›ืœื›ืœื™ื™ื .ืขืœ ืžื ืช ืœื”ืขืจื™ืš ื‘ืื•ืคืŸ ืžื“ื•ื™ืง ืžื”ื• ื”ื˜ื•ื•ื— ื”ืชืงื™ืŸ ืœืกื˜ื™ื•ืช, ื—ืฉื•ื‘ ืœื”ื›ื™ืจ ื‘ืชื—ื•ืžื™ื ืฉื•ื ื™ื ืฉืœ ืชืงื ื™ ืžื“ื™ื“ื” ื•ืกื˜ื˜ื™ืกื˜ื™ืงื”. ืžื—ืงืจื™ื ืจื‘ื™ื ืžืฆื‘ื™ืขื™ื ืขืœ ื›ืš ืฉืกื˜ื™ื•ืช ืขื“ 10%-15% ื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ื”ืขืจื›ื•ืช ื”ืฉื•ื ื•ืช ื ื—ืฉื‘ื•ืช ืœืชืงื™ื ื•ืช ืขื‘ื•ืจ ืขืกืงืื•ืช ื‘ืžื’ื–ืจ ื”ืคืจื˜ื™, ื›ืืฉืจ ืขืจืš ื–ื” ืขืฉื•ื™ ืœื”ื™ื•ืช ืžืขื˜ ื’ื‘ื•ื” ื™ื•ืชืจ ืขื‘ื•ืจ ื—ื‘ืจื•ืช ืฆื™ื‘ื•ืจื™ื•ืช ืขืงื‘ ื”ื—ืฉื™ืคื” ื”ื’ื‘ื•ื”ื” ื™ื•ืชืจ ืœืฉื™ื ื•ื™ื™ ืฉื•ืง ื•ื’ื™ื•ื•ืŸ ืจื—ื‘ ื™ื•ืชืจ ืฉืœ ื ืชื•ื ื™ ื”ืฉื•ื•ืื” ื”ื–ืžื™ื ื™ื . ืขื ื–ืืช, ื—ืฉื•ื‘ ืœืฆื™ื™ืŸ ืฉื”ืกื˜ื™ื•ืช ื”ืžื“ื•ื™ืงื•ืช ื”ืžื•ืชืจื•ืช ืขืฉื•ื™ื•ืช ืœื”ืฉืชื ื•ืช ื‘ื”ืชืื ืœืกื•ื’ ื”ืขืกืง ื•ืœืžื’ื–ืจ ื‘ื• ื”ื•ื ืคื•ืขืœ; ืœืžืฉืœ, ื—ื‘ืจื•ืช ื˜ื›ื ื•ืœื•ื’ื™ื” ืขื ืจื•ื•ื—ื™ ืฆืžื™ื—ื” ื’ื‘ื•ื”ื™ื ืขืฉื•ื™ื•ืช ืœื”ืจืื•ืช ืกื˜ื™ื•ืช ื’ื“ื•ืœื•ืช ื™ื•ืชืจ ืžืืฉืจ ื—ื‘ืจื•ืช ืชืขืฉื™ื™ื” ืžืกื•ืจืชื™ืช ื‘ืขืœืช ืจื•ื•ื—ื™ ืฆืžื™ื—ื” ื™ืฆื™ื‘ื™ื. ืžื›ืืŸ ืขื•ืœื” ื”ืฆื•ืจืš ื‘ื”ื’ื“ืจืช ืกื˜ื™ื•ืช ืชืงื ื™ื•ืช ืœืคื™ ืžื™ืงื•ื ื’ืื•ื’ืจืคื™, ืชื—ื•ื ืขืกืงื™, ื•ืžืฉื˜ืจ ื—ื•ืงื™ ื•ืจื’ื•ืœื˜ื•ืจื™.ืขื ื–ืืช, ื™ืฉ ืœื‘ื“ื•ืง ื”ืื ืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช ืื›ืŸ ืžืฆื‘ื™ืขื•ืช ืขืœ ื‘ืขื™ื•ืช ืžื”ื•ืชื™ื•ืช ื‘ื”ืขืจื›ื” ืื• ืื ื”ืŸ ืชื•ืฆืื” ืฉืœ ื”ื‘ื“ืœื™ื ืœื’ื™ื˜ื™ืžื™ื™ื ื‘ื’ื™ืฉื•ืช ื”ืžื•ื“ืœื™ื ื’. ืœื“ื•ื’ืžื”, ื‘ื ื™ืชื•ื— DCF, ืฉื™ื ื•ื™ื™ื ืงื˜ื ื™ื ื‘ืฉื™ืขื•ืจื™ ื”ื”ื™ื•ื•ืŸ ื™ื›ื•ืœื™ื ืœื”ื•ื‘ื™ืœ ืœืฉื™ื ื•ื™ื™ื ื’ื“ื•ืœื™ื ืžืื•ื“ ื‘ืขืจืš ื”ื ื•ื›ื—ื™ ื”ื ืงื™ (NPV) ืฉืœ ื”ื—ื‘ืจื”, ืžื” ืฉื™ื›ื•ืœ ืœื™ืฆื•ืจ ืกื˜ื™ื•ืช ืžืฉืžืขื•ืชื™ื•ืช ื‘ื™ืŸ ืชื•ืฆืื•ืช DCF ืœื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ืžื‘ื•ืกืกื•ืช ืขืœ ื”ืฉื•ื•ืื•ืช ืฉื•ืง . ื‘ืžืงืจื™ื ืื—ืจื™ื, ืฉื™ืžื•ืฉ ื‘ื˜ื›ื ื™ืงื•ืช ืžืชืงื“ืžื•ืช ื›ืžื• ืžื•ื“ืœื™ื ืฉืœ ืชืžื—ื•ืจ ืื•ืคืฆื™ื•ืช ืœืžื™ื ื™ื”ืŸ ืขืฉื•ื™ ืœื”ื•ืกื™ืฃ ืžื•ืจื›ื‘ื•ืช ื ื•ืกืคืช ืฉืชื’ืจื•ื ืœืกื˜ื™ื•ืช ื’ื“ื•ืœื•ืช ื™ื•ืชืจ. ื‘ื ื•ืกืฃ, ืฉื™ื˜ื•ืช ื”ืขืจื›ื” ื”ืžื‘ื•ืกืกื•ืช ืขืœ ืฉื•ื•ื™ ื ื›ืกื™ื ื ื˜ื• ืขืœื•ืœื•ืช ืœืชืช ืชื•ืฆืื•ืช ืฉื•ื ื•ืช ื‘ืžื™ื“ื” ืจื‘ื” ื‘ื”ืฉื•ื•ืื” ืœืฉื™ื˜ื•ืช ืื—ืจื•ืช ื›ืืฉืจ ืžื“ื•ื‘ืจ ื‘ื—ื‘ืจื•ืช ืขื ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื ืื• ื‘ืขืœื™ ืขืจืš ืฉืงืฉื” ืœื›ืžืช. ืœืคื™ื›ืš, ื—ืฉื•ื‘ ืœื‘ื—ื•ืŸ ื›ืœ ืžืงืจื” ื‘ื ืคืจื“ ื•ืœื ืœื”ืกื™ืง ืžืกืงื ื•ืช ื›ืœืœื™ื•ืช ืœืคื ื™ ืฉืžื‘ื•ืฆืขืช ืื ืœื™ื–ื” ืžืขืžื™ืงื” ืฉืœ ื”ื’ื•ืจืžื™ื ืžืื—ื•ืจื™ ื”ืกื˜ื™ื•ืช.ืขื ื–ืืช, ื™ืฉ ืœืงื—ืช ื‘ื—ืฉื‘ื•ืŸ ื’ื ืืช ื”ื˜ืขื ื” ื”ื”ืคื•ื›ื”, ืœืคื™ื” ื›ืœ ืกื˜ื™ื™ื” ื™ื›ื•ืœื” ืœื”ื™ื•ืช ืชืœื•ื™ืช ื”ืงืฉืจ ื•ืื™ื ื” ืžืขื™ื“ื” ื‘ื”ื›ืจื— ืขืœ ื‘ืขื™ื™ืช ื”ืขืจื›ื”. ืœื“ื•ื’ืžื”, ื‘ืชื—ื•ื ื”ืฉืงืขื•ืช ื”ื•ืŸ ืกื™ื›ื•ืŸ, ืกื˜ื™ื•ืช ื’ื“ื•ืœื•ืช ื‘ื™ืŸ ื”ืขืจื›ื•ืช ืฉื•ื ื•ืช ื™ื›ื•ืœื•ืช ืœื ื‘ื•ืข ืžื”ืื•ืคื™ ื”ื“ื™ื ืืžื™ ื•ื”ืœื ื•ื“ืื™ ืฉืœ ืชืขืฉื™ื™ืช ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ื‘ื” ื—ื‘ืจื•ืช ืืœื• ืคื•ืขืœื•ืช. ื‘ืžืงืจื” ื›ื–ื”, ืกื˜ื™ื™ื” ื’ื“ื•ืœื” ืื™ื ื” ื‘ื”ื›ืจื— ืžืขื™ื“ื” ืขืœ ื‘ืขื™ื” ืืœื ืขืœ ื ืงื•ื“ืช ืžื‘ื˜ ืฉื•ื ื” ืœื’ื‘ื™ ื”ืชืคืชื—ื•ืช ื”ืขืชื™ื“ ืฉืœ ื”ื—ื‘ืจื” . ื‘ื ื•ืกืฃ, ื™ืฉื ื ืžืงืจื™ื ืฉื‘ื”ื ืกื˜ื™ื•ืช ืžื›ื•ื•ื ื•ืช ืžืชืงื‘ืœื•ืช ืขืœ ื”ื“ืขืช, ื›ืžื• ืœืžืฉืœ ื‘ืขืช ื”ืขืจื›ืช ื—ื‘ืจื•ืช ื‘ืฉืœื‘ื™ื ืžื•ืงื“ืžื™ื ืฉืœ ืคื™ืชื•ื—, ืฉื ื”ืžื™ื“ืข ื–ืžื™ืŸ ื‘ื›ืžื•ื™ื•ืช ืงื˜ื ื•ืช ื•ื™ืฉ ืฆื•ืจืš ืœื”ืกืชืžืš ืขืœ ื”ื ื—ื•ืช ื—ื–ืงื•ืช ื™ื•ืชืจ. ืœื›ืŸ, ื—ืฉื•ื‘ ืœื‘ื—ื•ืŸ ืืช ื”ื”ืงืฉืจ ื”ืžืœื ืฉืœ ื›ืœ ื”ืขืจื›ื” ืœืคื ื™ ืฉื ื™ื’ืฉื™ื ืœื”ืกื™ืง ืžืกืงื ื•ืช ืœื’ื‘ื™ ืื™ื›ื•ืชื”.ืžืงืจื” ืžื‘ื—ืŸ ืžืขื ื™ื™ืŸ ื ื™ืชืŸ ืœืžืฆื•ื ื‘ื”ืขืจื›ื•ืช ืฉื‘ื•ืฆืขื• ืขืœ ื—ื‘ืจืช WeWork ื‘ืกืžื•ืš ืœืื•ื‘ื“ืŸ ื”ื™ืคื•ื˜eki ืฉืœื” ื‘ื‘ื•ืจืกื” ื‘ืฉื ืช 2019. ื›ืืŸ, ื ื”ื’ื• ืžืขืจื™ื›ื™ื ืœื”ืฉืชืžืฉ ื‘ืฉื™ื˜ื•ืช ืžื’ื•ื•ื ื•ืช ื›ื“ื™ ืœื”ื’ื™ืข ืœื”ืขืจื›ื•ืช ืฉื•ื•ื™ ืฉื”ื™ื• ืฉื•ื ื•ืช ื‘ืื•ืคืŸ ืžืฉืžืขื•ืชื™, ื”ื—ืœ ืžืจืžื” ืฉืœ 47 ืžื™ืœื™ืืจื“ ื“ื•ืœืจ ืœืคื ื™ ื”ื”ืชืžื•ื˜ื˜ื•ืช ื•ืขื“ ืœื˜ื•ื•ื— ืฉืœ ื›ืžื” ืžื™ืœื™ืืจื“ื™ื ื‘ืœื‘ื“ ืœืื—ืจ ืžื›ืŸ . ืกื˜ื™ื•ืช ืืœื• ื ื‘ืขื• ื‘ืขื™ืงืจ ืžื”ื ื—ื•ืช ืฉื•ื ื•ืช ืœื’ื‘ื™ ืžื™ื“ืช ื”ืจื•ื•ื—ื™ื•ืช ื•ื”ability ืฉืœ ื”ื—ื‘ืจื” ืœื’ื“ื•ืœ ื‘ืื•ืคืŸ ืžื”ื™ืžืŸ. ื‘ืžืงืจื” ื–ื”, ื”ืกื˜ื™ื•ืช ื”ืงื™ืฆื•ื ื™ื•ืช ื”ืคื›ื• ืœื”ื™ื•ืช ืื™ื ื“ื™ืงืฆื™ื” ื—ืฉื•ื‘ื” ืœื›ืš ืฉื” iamir ืฉืœ ื”ื—ื‘ืจื” ืœื ื”ื™ื” ืžื‘ื•ืกืก ืžืกืคื™ืง ืขืœ ื ืชื•ื ื™ ืฉื•ืง ื ื•ื›ื—ื™ื™ื ื•ืฉื™ื˜ืช ื”ืขืจื›ืชื” ื”ื™ื™ืชื” ืœื•ืงื” ื‘ื—ืกืจ.ืœืกื™ื›ื•ื, ื”ื‘ื—ื ื” ื ื›ื•ื ื” ื‘ื™ืŸ ืกื˜ื™ื•ืช ืชืงื ื™ื•ืช ืœืงื™ืฆื•ื ื™ื•ืช ืžื”ื•ื•ื” ืืชื’ืจ ืžืจื›ื–ื™ ืคืจืงื˜ื™ืงืช ื”ืขืจื›ื•ืช ื”ืฉื•ื•ื™. ื‘ืขื•ื“ ืฉื™ืฉื ืŸ ื›ืœื™ื ื•ืกื˜ื ื“ืจื˜ื™ื ืจื‘ื™ื ืœื–ื™ื”ื•ื™ ืกื˜ื™ื•ืช ืชืงื ื™ื•ืช, ื—ืฉื•ื‘ ืœื”ื‘ื™ืŸ ื’ื ืืช ื”ื”ืงืฉืจ ื•ื”ื”ื ื—ื•ืช ื”ืขื•ืžื“ื•ืช ื‘ื‘ืกื™ืก ื›ืœ ื”ืขืจื›ื”. ืขืœ ื›ืŸ, ื ื•ืฉื ื–ื” ืžืฆืจื™ืš ืžื—ืงืจ ื ื•ืกืฃ, ื‘ืžื™ื•ื—ื“ ื‘ืชื—ื•ื ืฉืœ ืชื”ืœื™ื›ื™ื ืฉื™ื˜ืชื™ื™ื ืœื–ื™ื”ื•ื™ ื•ื”ืคื—ืชืช ืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช. ืื™-ื˜ื™ืคื•ืœ ื ื›ื•ืŸ ื‘ืกื˜ื™ื•ืช ืืœื• ืขืœื•ืœ ืœื”ื‘ื™ื ืœืงื‘ืœืช ื”ื—ืœื˜ื•ืช ืฉื’ื•ื™ื•ืช ื•ืœื”ืฉืคื™ืข ืœืจืขื” ืขืœ ืชื”ืœื™ื›ื™ ื”ื”ืฉืงืขื” ื•ื”ืคื™ื ื ืกื™ื.

ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ื’ื•ืจืžื™ื ื”ืžืฉืคื™ืขื™ื ืขืœ ืคืขืจื™ื ื‘ื”ืขืจื›ื”

ื”ืขืจื›ื•ืช ืฉื•ื•ื™ ื ื›ืกื™ื, ื‘ื™ืŸ ืื ื”ืŸ ืžืชื™ื™ื—ืกื•ืช ืœืชื›ืฉื™ื˜ื™ื ื™ืงืจื™ ืขืจืš, ื‘ื ื™ื™ื ื™ื ืžืกื—ืจื™ื™ื ืื• ืžื ื™ื•ืช ื—ื‘ืจื•ืช, ืขืฉื•ื™ื•ืช ืœื”ืจืื•ืช ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ืชื•ืฆืื•ืช ืฉื•ื ื•ืช ื‘ืื•ืคืŸ ืžืฉืžืขื•ืชื™ ืžื”ืฆื™ืคื™ื•ืช ืื• ืžื”ืขืจื›ื•ืช ืงื•ื“ืžื•ืช. ื›ื“ื™ ืœื”ื‘ื™ืŸ ืืช ื”ืžืงื•ืจื•ืช ืœืคืขืจื™ื ืืœื” ื‘ื”ืขืจื›ื•ืช ื”ืฉื•ื•ื™, ื™ืฉ ืฆื•ืจืš ืœื‘ื—ื•ืŸ ืืช ื”ื’ื•ืจืžื™ื ื”ื—ื™ืฆื•ื ื™ื™ื ื•ื”ืคื ื™ืžื™ื™ื ืฉืžืฉืคื™ืขื™ื ืขืœื™ื”ื, ื›ืžื• ื’ื ืืช ื”ื”ืงืฉืจื™ื ื”ืžื™ื•ื—ื“ื™ื ืฉืœ ืกื•ื’ื™ ื ื›ืกื™ื ืฉื•ื ื™ื ื•ืชืจื—ื™ืฉื™ื ื›ืœื›ืœื™ื™ื ื‘ื™ื ืœืื•ืžื™ื™ื .ืจืืฉื™ืช, ื—ืฉื•ื‘ ืœื”ื‘ื™ืŸ ื›ื™ืฆื“ ืชื ืื™ื ืฉื•ืงื™ื™ื ืžืฉืคื™ืขื™ื ืขืœ ื”ื”ืขืจื›ื•ืช. ืชื ื•ื“ื•ืช ื›ืœื›ืœื™ื•ืช, ื›ื’ื•ืŸ ืžืฉื‘ืจื™ื ื›ืœื›ืœื™ื™ื ืื• ืฉื™ื ื•ื™ื™ื ื‘ืžื“ื™ื ื™ื•ืช ืžื•ื ื™ื˜ืจื™ืช, ื™ื›ื•ืœื™ื ืœื”ืฉืคื™ืข ื‘ืฆื•ืจื” ื“ืจืกื˜ื™ืช ืขืœ ื”ืขืจื›ืช ืฉื•ื•ื™ ืฉืœ ื ื›ืกื™ื. ืœื“ื•ื’ืžื”, ื‘ืฉื ื•ืช ื”ืงื•ืจื•ื ื”, ืจืžืช ืื™ ื”ื•ื•ื“ืื•ืช ื”ื›ืœื›ืœื™ืช ื”ื•ื‘ื™ืœื” ืœืขืœื™ื™ื” ื—ื“ื” ื‘ื ื“ื™ื“ืช ืžื—ื™ืจื™ ื”ื ื“ืœ"ืŸ, ื›ืืฉืจ ืžืกืคืจ ื’ื“ื•ืœ ืฉืœ ืื–ื•ืจื™ื ื”ืจืื” ืขืœื™ื™ื” ื—ื“ื” ื‘ืขืจื›ื™ ื ื“ืœ"ืŸ ืขืงื‘ ืฉื™ื ื•ื™ ื‘ื”ืชื ื”ื’ื•ืช ื”ืฆืจื™ื›ื” ื•ื”ืฉืงืขื•ืช . ื‘ื ื•ืกืฃ, ื–ืžื™ื ื•ืช ืฉืœ ื ืชื•ื ื™ื ื ื™ืชื ื™ื ืœื”ืฉื•ื•ืื” ืžื”ื•ื•ื” ื’ื•ืจื ืงืจื™ื˜ื™. ื‘ืื–ื•ืจื™ื ืฉื‘ื”ื ื”ื ืชื•ื ื™ื ืขื‘ื•ืจ ืกื•ื’ื™ื ืžืกื•ื™ืžื™ื ืฉืœ ื ื›ืกื™ื ืื™ื ื ื ื’ื™ืฉื™ื ืื• ืื™ื ื ืขื“ื›ื ื™ื™ื, ื”ืคืขืจื™ื ื‘ื”ืขืจื›ื•ืช ืขืฉื•ื™ื™ื ืœื”ื™ื•ืช ื’ื“ื•ืœื™ื ื™ื•ืชืจ. ื™ื—ื“ ืขื ื–ืืช, ืชื ืื™ื ืฉื•ืงื™ื™ื ื›ืžื• ืื™ ื•ื“ืื•ืช ื›ืœื›ืœื™ืช ื’ื‘ื•ื”ื” ืื• ืžื—ืกื•ืจ ื‘ืžื™ื“ืข ื™ื›ื•ืœ ืœื”ื•ื‘ื™ืœ ืœืฉื•ื ื•ืช ืžืฉืžืขื•ืชื™ืช ื‘ื™ืŸ ื”ืขืจื›ื•ืช ืฉื•ื ื•ืช.ื‘ืื•ืคืŸ ื“ื•ืžื”, ืžืงืฆื•ืขื™ื•ืช ื”ืžืขืจื™ืš ื•ื”ืื™ื›ื•ืช ืฉืœ ื”ืชื•ื‘ื ื•ืช ืฉื”ื•ืขืœื• ื‘ืžื”ืœืš ืชื”ืœื™ืš ื”ื”ืขืจื›ื” ื”ื ื’ื•ืจืžื™ื ืคื ื™ืžื™ื™ื ื‘ืขืœื™ ื—ืฉื™ื‘ื•ืช ืจื‘ื”. ืื™ื›ื•ืช ื”ืงืœื˜ื™ื ื”ืžืฉืžืฉื™ื ื‘ื›ืœ ืฉื™ื˜ืช ื”ืขืจื›ื” - ื‘ื™ืŸ ืื ืžื“ื•ื‘ืจ ื‘ื ืชื•ื ื™ื ื”ื™ืกื˜ื•ืจื™ื™ื, ื ืชื•ื ื™ ืฉื•ืง, ืื• ืคืจืžื˜ืจื™ื ื˜ื›ื ื™ื™ื - ื™ื›ื•ืœื” ืœื”ืฉืคื™ืข ื‘ืฆื•ืจื” ืžื›ืจืขืช ืขืœ ื”ืชื•ืฆืื” ื”ืกื•ืคื™ืช. ืœื“ื•ื’ืžื”, ืฉื™ืžื•ืฉ ื‘ื›ืœื™ ืชืงืฉื•ืจืช ื“ื™ื’ื™ื˜ืœื™ื™ื ื•ื‘ืคืœื˜ืคื•ืจืžื•ืช ื ื™ื”ื•ืœ ืžืจื—ื•ืง, ื›ืคื™ ืฉื ืžืฆื ื‘ืžื—ืงืจื™ื ื‘ืชื—ื•ื ื”ืขื‘ื•ื“ื” ื”ืžืจื•ื—ืงืช, ื™ื›ื•ืœ ืœืฉืคืจ ืืช ืชื”ืœื™ืš ืื™ืกื•ืฃ ื”ื ืชื•ื ื™ื ื•ืœื”ื‘ื™ื ืœื”ืขืจื›ื•ืช ืžื“ื•ื™ืงื•ืช ื™ื•ืชืจ . ืขื ื–ืืช, ืžื•ืžื—ื™ื•ืช ื”ืžืขืจื™ืš ืขืฆืžื• ื”ื™ื ื’ื ื›ืŸ ืงืจื™ื˜ื™ืช; ืžืขืจื™ื›ื™ื ืœืœื ื ืกื™ื•ืŸ ืžืชืื™ื ืขืฉื•ื™ื™ื ืœื˜ืขื•ืช ื‘ื”ืขืจื›ืช ื ืชื•ื ื™ื ืžื•ืจื›ื‘ื™ื ืื• ื‘ื”ื‘ื ืช ื”ืงืฉืจื™ื ืžืงื•ืžื™ื™ื ืกืคืฆื™ืคื™ื™ื.ืกื•ื’ื™ ื ื›ืกื™ื ืžืกื•ื™ืžื™ื ืžืฆื™ื’ื™ื ืคืขืจื™ื ื’ื“ื•ืœื™ื ื™ื•ืชืจ ื‘ื”ืขืจื›ื•ืช ืฉืœื”ื. ื ื›ืกื™ื ื‘ืขืœื™ ืžืืคื™ื™ื ื™ื ื™ื™ื—ื•ื“ื™ื™ื ื‘ืžื™ื•ื—ื“, ื›ื’ื•ืŸ ื“ื™ืจื•ืช ืžื•ืชืจื•ืช ืื• ืžื‘ื ื™ ืฆื™ื‘ื•ืจ, ืขืฉื•ื™ื™ื ืœื”ืฆื™ื’ ืืชื’ืจื™ื ื ื•ืกืคื™ื ืœื”ืขืจื›ื” ืขืงื‘ ื”ื‘ื™ืงื•ืฉ ื”ืžืฉืชื ื” ืœื”ื ื•ื”ืืžื•ืจืคื•ืœื™ื–ื ืฉืœื”ื ื‘ืฉื•ืง. ืœื“ื•ื’ืžื”, ื“ื™ืจื•ืช ืžื•ืชืจื•ืช ืขืฉื•ื™ื•ืช ืœื”ื™ืžื›ืจ ื‘ืžื—ื™ืจ ื’ื‘ื•ื” ืžืื•ื“ ื‘ืื–ื•ืจื™ื ืžืกื•ื™ืžื™ื ืขืงื‘ ื”ื‘ื™ืงื•ืฉ ื”ื’ื‘ื•ื” ืœืงืžืขื•ื ืื•ืช ืžื•ืชืจืช, ื‘ืขื•ื“ ืฉื‘ืื–ื•ืจื™ื ืื—ืจื™ื ื”ืžื—ื™ืจ ืขืฉื•ื™ ืœื”ื™ื•ืช ื ืžื•ืš ื™ื•ืชืจ ื‘ื’ืœืœ ื—ื•ืกืจ ื‘ื™ืงื•ืฉ ืื• ืชืฉืชื™ื•ืช ืžืชืื™ืžื•ืช . ื‘ื ื•ืกืฃ, ื ื›ืกื™ื ืžืกื•ื’ ื–ื” ืขืฉื•ื™ื™ื ืœื”ื™ื•ืช ืงืฉื™ื ื™ื•ืชืจ ืœื”ืฉื•ื•ืื” ื‘ื’ืœืœ ื”ื‘ื“ืœื™ื ื‘ื ื™ื•ืื ืกื™ื ื”ืงื˜ื ื™ื ืฉืœื”ื, ื›ื’ื•ืŸ ืขื™ืฆื•ื‘ ืžื™ื•ื—ื“ ืื• ืžืขืจื›ืช ืื‘ื˜ื—ื” ืžืชืงื“ืžืช.ืžื—ืงืจื™ื ื‘ื™ื ืœืื•ืžื™ื™ื ืžืฆื‘ื™ืขื™ื ืขืœ ื”ื‘ื“ืœื™ื ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ืŸ ืฉื™ื˜ื•ืช ื”ื”ืขืจื›ื” ื”ืžืชื‘ืฆืขื•ืช ื‘ืžื“ื™ื ื•ืช ืฉื•ื ื•ืช. ืœื“ื•ื’ืžื”, ืžื“ื™ื ื•ืช ืขื ืฉื•ื•ืงื™ื ืชื—ืจื•ืชื™ื™ื ื™ื•ืชืจ ืขืฉื•ื™ื•ืช ืœื”ืฆื™ื’ ืขืงื‘ื™ื•ืช ื’ื‘ื•ื”ื” ื™ื•ืชืจ ื‘ื”ืขืจื›ื•ืช, ืœืขื•ืžืช ืฉื•ื•ืงื™ื ืคื—ื•ืช ืชื—ืจื•ืชื™ื™ื ืฉื‘ื”ื ื”ืคืขืจื™ื ื‘ื”ืขืจื›ื•ืช ืขืœื•ืœื™ื ืœื”ื™ื•ืช ื’ื“ื•ืœื™ื ื™ื•ืชืจ . ืื—ื“ ื”ืžื—ืงืจื™ื ืฉื ืขืจืš ื‘ืฉื ืช 2024 ืžืฆื ื›ื™ ืฉื•ื•ืงื™ื ืœื ืชื—ืจื•ืชื™ื™ื ืžืขืฆื™ืžื™ื ืืช ื”ืื™-ื“ื™ื•ืงื™ื ื‘ื”ืขืจื›ื•ืช, ืฉื›ืŸ ื”ืคืจืงื˜ื™ืงื” ื”ืžืงื•ื‘ืœืช ื‘ืฉื•ื•ืงื™ื ืืœื• ืื™ื ื” ืžื—ื™ื™ื‘ืช ืฉื™ืžื•ืฉ ื‘ื›ืœื™ื ืžืชืงื“ืžื™ื ืื• ืชืงื ื™ื ืื—ื™ื“ื™ื . ืชืจื—ื™ืฉ ื–ื” ืžืจืื” ื›ื™ืฆื“ ืžื™ืขื•ื˜ ืชื—ืจื•ืช ื‘ืฉื•ืง ื™ื›ื•ืœ ืœื”ื•ื‘ื™ืœ ืœืื™ ื“ื™ื•ืงื™ื ื•ืืฃ ืœื”ื˜ื™ื•ืช ื”ื ื™ืชื ื•ืช ืœืžื ื™ืขื”.ืœืกื™ื›ื•ื, ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ื”ื’ื•ืจืžื™ื ื”ืคื•ืขืœื™ื ืขืœ ืคืขืจื™ ื”ืขืจื›ื” ืžืจืื” ื›ื™ ื’ื•ืจืžื™ื ื—ื™ืฆื•ื ื™ื™ื ื•ืคื ื™ืžื™ื™ื ืžืฉืคื™ืขื™ื ื‘ืฆื•ืจื” ื“ืจืžื˜ื™ืช ืขืœ ืชื•ืฆืืช ื”ื”ืขืจื›ื”. ืชื ืื™ื ืฉื•ืงื™ื™ื ืงืฉื™ื, ื–ืžื™ื ื•ืช ื ืชื•ื ื™ื, ืžืงืฆื•ืขื™ื•ืช ื”ืžืขืจื™ืš, ื•ืกื•ื’ื™ ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื - ื›ื•ืœื ืชื•ืจืžื™ื ืœืžื’ื•ื•ืŸ ืจื—ื‘ ืฉืœ ืชื•ืฆืื•ืช ืืคืฉืจื™ื•ืช. ื‘ื ื•ืกืฃ, ืžื—ืงืจื™ื ื‘ื™ืŸ ืœืื•ืžื™ื™ื ืžืฆื‘ื™ืขื™ื ืขืœ ื›ืš ืฉื•ื•ืงื™ื ืชื—ืจื•ืชื™ื™ื ืžืฆื™ืขื™ื ืขืงื‘ื™ื•ืช ื’ื‘ื•ื”ื” ื™ื•ืชืจ ื‘ื”ืขืจื›ื•ืช, ื‘ืขื•ื“ ืฉื•ื•ืงื™ื ืคื—ื•ืช ืชื—ืจื•ืชื™ื™ื ืขืฉื•ื™ื™ื ืœื”ื—ืžื™ืจ ืืช ืื™ ื”ื“ื™ื•ืงื™ื. ืœื›ืŸ, ืœืฆื•ืจืš ืฉื™ืคื•ืจ ืืžื™ื ื•ืช ื”ื”ืขืจื›ื•ืช, ื™ืฉ ืฆื•ืจืš ืœื”ืชืžืงื“ ื‘ืฉื™ืคื•ืจ ืชื”ืœื™ื›ื™ ืื™ืกื•ืฃ ื ืชื•ื ื™ื, ื”ื›ืฉืจื” ืžืงืฆื•ืขื™ืช ืฉืœ ื”ืžืขืจื™ื›ื™ื, ื•ืคื™ืชื•ื— ืชืงื ื™ื ื‘ื™ื ืœืื•ืžื™ื™ื ืฉืชื•ืžื›ื™ื ื‘ื”ืขืจื›ื•ืช ืžื“ื•ื™ืงื•ืช ื•ืขืงื‘ื™ื•ืช.

ื”ื‘ื“ืœื™ื ืžืชื•ื“ื•ืœื•ื’ื™ื™ื ื‘ื”ืขืจื›ื•ืช ืฉื•ื•ื™: ื ื™ืชื•ื— ืืžืคื™ืจื™ ืฉืœ ื’ื™ืฉื•ืช ื•ืฉื™ื˜ื•ืช

ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช, ืžื—ืงืจื™ื ืืžืคื™ืจื™ื™ื ืจื‘ื™ื ื”ืชืžืงื“ื• ื‘ื”ืขืจื›ืช ื”ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื”ืขื™ืงืจื™ื•ืช ืœื”ืขืจื›ืช ืฉื•ื•ื™โ€”ื”ื’ื™ืฉื” ื”ืฉื•ื•ืืชื™ืช (Comparable Sales Approach), ื”ื’ื™ืฉื” ืœืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืžื•ื–ืœื– (Discounted Cash Flow, DCF), ื•ื”ื’ื™ืฉื” ื”ืขืฆืžื™ืช (Cost Approach)โ€”ืขืœ ืžื ืช ืœื‘ื—ื•ืŸ ืืช ื”ื“ื™ื•ืง ื•ื”ืขืงื‘ื™ื•ืช ืฉืœื”ืŸ ื‘ืžืฆื‘ื™ื ืฉื•ื ื™ื. ืžื—ืงืจื™ื ืืœื• ื—ืฉื•ื‘ื™ื ื‘ืžื™ื•ื—ื“ ื‘ื”ืงืฉืจ ื”ื’ืœื•ื‘ืœื™, ืฉื›ืŸ ื›ืœ ื’ื™ืฉื” ืžื‘ื•ืกืกืช ืขืœ ื”ื ื—ื•ืช ืฉื•ื ื•ืช ื•ื™ื›ื•ืœื” ืœื”ืชืื™ื ื‘ืฆื•ืจื” ืฉื•ื ื” ืœืฉื•ื•ืงื™ื ืžืกื•ื™ืžื™ื ืื• ืœื ื›ืกื™ื ืกืคืฆื™ืคื™ื™ื. ื›ื“ื™ ืœื”ื‘ื™ืŸ ืœืขื•ืžืง ืืช ื”ืžืžืฆืื™ื ื”ืขื™ืงืจื™ื™ื ื‘ืชื—ื•ื ื–ื”, ื™ืฉ ืœื‘ื—ื•ืŸ ืืช ื”ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ื•ื”ืกื˜ื˜ื™ืกื˜ื™ืงื•ืช ืฉื”ื•ืขืกืงื• ื‘ืžื—ืงืจื™ื .ืžื—ืงืจื™ื ื’ืœื•ื‘ืœื™ื™ื ืจื‘ื™ื ื”ืฉืชืžืฉื• ื‘ื ืชื•ื ื™ื ืžืื•ื’ื“ื™ื ืžืžืกืคืจ ืžืงื•ืจื•ืช, ื›ื•ืœืœ ืžืกืžื›ื™ื ืจืฉืžื™ื™ื, ื ืชื•ื ื™ ืžื›ื™ืจื•ืช ืคื•ืžื‘ื™ื•ืช, ื•ื‘ื™ืฆื•ืขื™ ื—ื‘ืจื•ืช ืคืจื˜ื™ื•ืช ื•ืžื•ืกื“ื™ื•ืช. ืœืžืฉืœ, ื‘ืžื—ืงืจ ืื—ื“ ืฉื ืขืจืš ื‘ืฉื ืช 2024 ืขืœ ื™ื“ื™ ืืจื’ื•ืŸ ื‘ื™ื ืœืื•ืžื™ ืœื‘ื“ื™ืงืช ืชื”ืœื™ื›ื™ ื”ืขืจื›ืช ื ื›ืกื™ื, ื ืขืฉื” ืฉื™ืžื•ืฉ ื‘ื ืชื•ื ื™ื ืž-12 ืžื“ื™ื ื•ืช ืฉื•ื ื•ืช ื›ื“ื™ ืœื”ืฉื•ื•ืช ืืช ื”ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช. ื”ืžื—ืงืจ ืžืฆื ื›ื™ ื”ื’ื™ืฉื” ื”ืฉื•ื•ืืชื™ืช ื”ื™ื ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ ืขื‘ื•ืจ ื ื›ืกื™ื ืขื ืคืขื™ืœื•ืช ืฉื•ืง ื’ื‘ื•ื”ื”, ื‘ืขื•ื“ ืฉื”ื’ื™ืฉื•ืช ื”ืื—ืจื•ืช ื™ื•ืชืจ ืžืชืื™ืžื•ืช ืœืžืฆื‘ื™ื ืฉื‘ื”ื ื™ืฉ ื—ื•ืกืจ ื‘ืžื™ื“ืข ื”ืฉื•ื•ืืชื™ . ื‘ื ื•ืกืฃ, ื”ืžื—ืงืจ ื”ื“ื’ื™ืฉ ืืช ื—ืฉื™ื‘ื•ืช ื”ืฉื™ืžื•ืฉ ื‘ื›ืœื™ ืกื˜ื˜ื™ืกื˜ื™ื™ื ืžืชืงื“ืžื™ื, ื›ื’ื•ืŸ ืจื’ืจืกื™ื” ืžืจื•ื‘ืช ืžืฉืชื ื™ื ื•ื ื™ืชื•ื— ืชืžื•ืจื” (Sensitivity Analysis), ื›ื“ื™ ืœื”ืขืจื™ืš ืืช ืžื™ื“ืช ื”ืกื™ื›ื•ืŸ ื•ื”ื“ื™ื•ืง ื‘ื›ืœ ื’ื™ืฉื”.ื‘ื”ืงืฉืจ ื”ื™ืฉืจืืœื™, ื™ืฉื ื ืžืกืคืจ ืžื—ืงืจื™ื ืžืงื•ืžื™ื™ื ืฉื‘ื—ื ื• ืืช ื”ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช ืœื”ืขืจื›ืช ืฉื•ื•ื™, ืชื•ืš ื”ืชืžืงื“ื•ืช ื‘ืชื ืื™ ื”ืฉื•ืง ื”ืžืงื•ืžื™ ื•ื”ืžืกื’ืจื•ืช ื”ื—ื•ืงื™ื•ืช ื”ื™ื™ื—ื•ื“ื™ื•ืช. ืœืžืฉืœ, ืžื—ืงืจ ืฉื ืขืจืš ื‘ืื•ื ื™ื‘ืจืกื™ื˜ื” ื”ืขื‘ืจื™ืช ื‘ืฉื ืช 2023 ื‘ื—ืŸ ืืช ื”ื”ืฉืคืขื” ืฉืœ ื—ื•ืงื™ ื”ืžืก ื•ื”ืจื’ื•ืœืฆื™ื” ืขืœ ืชื•ืฆืื•ืช ื”ื”ืขืจื›ื” ื‘ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ืžืงื•ืžื™ . ื”ืžื—ืงืจ ื–ื™ื”ื” ื›ื™ ื‘ื™ืฉืจืืœ, ืขืงื‘ ืจื’ื•ืœืฆื™ื” ื ื•ืงืฉื” ื•ืžื“ื™ื ื™ื•ืช ืžื™ืกื•ื™ ืžืคืœื”, ืงื™ื™ืžืช ื ื˜ื™ื™ื” ืœื”ืคืจืฉื•ืช ื’ื‘ื•ื”ื•ืช ื™ื•ืชืจ ื‘ื˜ื•ื•ื— ื”ืฉื’ื™ืื” ืฉืœ ื”ื’ื™ืฉื” ื”ืฉื•ื•ืืชื™ืช ืœืขื•ืžืช ื”ื’ื™ืฉื” ืœืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืžื•ื–ืœื–. ื‘ื ื•ืกืฃ, ื”ืžื—ืงืจ ื”ืฆื‘ื™ืข ืขืœ ื›ืš ืฉื”ืฉื•ืง ื”ื™ืฉืจืืœื™ ื ื•ื˜ื” ืœื”ื™ื•ืช ืคื—ื•ืช ื™ืฆื™ื‘ ื‘ื”ืฉื•ื•ืื” ืœืฉื•ืง ื”ื‘ื™ื ืœืื•ืžื™, ืžื” ืฉืžืฉืคื™ืข ื‘ืื•ืคืŸ ืžืฉืžืขื•ืชื™ ืขืœ ืขืงื‘ื™ื•ืช ืชื•ืฆืื•ืช ื”ื”ืขืจื›ื”.ื›ืืฉืจ ืžืฉื•ื•ื™ื ืืช ื”ืžืžืฆืื™ื ื‘ื™ืŸ ืฉื•ื•ืงื™ื ื’ืœื•ื‘ืœื™ื™ื ืœื‘ื™ืŸ ื”ืฉื•ืง ื”ื™ืฉืจืืœื™, ื ื™ืชืŸ ืœื–ื”ื•ืช ืžื’ืžื•ืช ืžืกื•ื™ืžื•ืช. ืœืžืฉืœ, ืžื—ืงืจ ื‘ื™ื ืœืื•ืžื™ ืžืฉื ืช 2022 ืฉื‘ื—ืŸ ืืช ื”ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ืฉื•ื•ืงื™ื ืžืคื•ืชื—ื™ื ืœืฉื•ื•ืงื™ื ืžืชืคืชื—ื™ื ืžืฆื ื›ื™ ืฉื•ื•ืงื™ื ืžืคื•ืชื—ื™ื ืžืจืื™ื ืขืงื‘ื™ื•ืช ื’ื‘ื•ื”ื” ื™ื•ืชืจ ื‘ื”ืขืจื›ืช ืฉื•ื•ื™ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช, ื‘ืขื™ืงืจ ื‘ืฉืœ ื ื’ื™ืฉื•ืช ื’ื‘ื•ื”ื” ื™ื•ืชืจ ืœืžื™ื“ืข ื•ืจื’ื•ืœืฆื™ื” ื™ืฆื™ื‘ื” . ืœืขื•ืžืช ื–ืืช, ืฉื•ื•ืงื™ื ืžืชืคืชื—ื™ื, ื›ื•ืœืœ ื™ืฉืจืืœ, ืžืคื’ื™ื ื™ื ืื™-ืขืงื‘ื™ื•ืช ืžืฉืžืขื•ืชื™ืช ื™ื•ืชืจ, ื‘ืžื™ื•ื—ื“ ื‘ื”ืงืฉืจ ืฉืœ ืฉื™ื ื•ื™ื™ื ืจื’ื•ืœื˜ื•ืจื™ื™ื ื•ืื™ืจื•ืขื™ื ื’ื™ืื•-ืคื•ืœื™ื˜ื™ื™ื. ื“ื•ื’ืžื” ื ื•ืกืคืช ืœื›ืš ื”ื™ื ืžื—ืงืจ ืฉื ืขืจืš ื‘ื”ื•ื“ื• ื‘ืฉื ืช 2023 ืฉืžืฆื ื›ื™ ื”ื’ื™ืฉื” ื”ืขืฆืžื™ืช ืžื•ื‘ื™ืœื” ืœื”ืคืจืฉื™ื ื’ื“ื•ืœื™ื ื™ื•ืชืจ ื‘ื”ืขืจื›ืช ืฉื•ื•ื™ ื‘ื ื›ืกื™ื ืชืขืฉื™ื™ืชื™ื™ื ื‘ื”ืฉื•ื•ืื” ืœื’ื™ืฉื” ื”ืฉื•ื•ืืชื™ืช, ื‘ืขืงื‘ื•ืช ื—ื•ืกืจ ื‘ืžื™ื“ืข ืœื’ื‘ื™ ืขืœื•ื™ื•ืช ื‘ื ื™ื™ื” ื•ืชื—ื–ื•ืงื” .ื›ืœื™ ืกื˜ื˜ื™ืกื˜ื™ื™ื ืžืจื›ื–ื™ื™ื ืฉืžืฉืžืฉื™ื ืœืžื“ื™ื“ืช ื”ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื›ื•ืœืœื™ื ืืช ื”ืฉื•ื ื•ืช ื”ืžืฉื•ืชืคืช (Covariance), ืžืงื“ื ื”ืงื•ืจืœืฆื™ื”, ื•ื ื™ืชื•ื— ืฉื•ื ื•ืช ืจื‘-ื›ื™ื•ื•ื ื™ (MANOVA). ื›ืœื™ ื ื•ืกืฃ ื”ื•ื ื ื™ืชื•ื— ื”ืฉื’ื™ืื” ื”ืžืžื•ืฆืขืช (Mean Absolute Error, MAE), ื”ืžืืคืฉืจ ืœื”ืขืจื™ืš ืืช ืžื™ื“ืช ื”ื“ื™ื•ืง ืฉืœ ื›ืœ ื’ื™ืฉื” ื‘ื”ืฉื•ื•ืื” ืœื ืชื•ื ื™ ื”ืฉื•ืง ื”ืืžื™ืชื™ื™ื . ื”ืžื—ืงืจื™ื ืžืฆื‘ื™ืขื™ื ืขืœ ื›ืš ืฉื’ื™ืฉื•ืช ืฉื•ื ื•ืช ืขืฉื•ื™ื•ืช ืœื”ืฆื™ื’ ื”ืคืจืฉื™ื ืžืฉืžืขื•ืชื™ื™ื, ื‘ืžื™ื•ื—ื“ ื›ืืฉืจ ื”ื ืชื•ื ื™ื ืื™ื ื ืื—ื™ื“ื™ื ืื• ื›ืืฉืจ ื™ืฉ ืชืœื•ืช ื’ื‘ื•ื”ื” ื‘ื™ืŸ ื”ืžืฉืชื ื™ื ื”ืžืจื›ื™ื‘ื™ื ืืช ื”ื”ืขืจื›ื”.ืขื ื–ืืช, ื—ืฉื•ื‘ ืœืฆื™ื™ืŸ ื›ื™ ื—ืœืง ืžื”ืžื—ืงืจื™ื ืขืฉื•ื™ื™ื ืœื”ื›ื™ืœ ื”ื˜ื™ื•ืช (Biases) ืฉืžืงื•ืจืŸ ื‘ืžื’ื‘ืœื•ืช ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ืื• ื‘ื‘ื—ื™ืจื•ืช ื”ืฉื™ื˜ืชื™ื•ืช ืฉืœ ื”ื ืชื•ื ื™ื. ืœืžืฉืœ, ื—ืœืง ืžื”ืžื—ืงืจื™ื ื ื•ื˜ื™ื ืœื”ืขื“ื™ืฃ ืืช ื”ื’ื™ืฉื” ื”ืฉื•ื•ืืชื™ืช ืขืงื‘ ื”ื–ืžื™ื ื•ืช ื”ื’ื‘ื•ื”ื” ื™ื•ืชืจ ืฉืœ ื ืชื•ื ื™ ื”ืฉื•ื•ืื”, ืžื” ืฉืขืœื•ืœ ืœื”ื˜ื•ืช ืืช ื”ืชื•ืฆืื•ืช ืœื˜ื•ื‘ืช ื”ื’ื™ืฉื” ื”ื–ื• . ื›ื“ื™ ืœื”ืชืžื•ื“ื“ ืขื ื‘ืขื™ื•ืช ืืœื”, ื™ืฉ ืฆื•ืจืš ืœืคืชื— ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ื—ื“ืฉื•ืช ืฉื™ืืคืฉืจื• ื”ืฉื•ื•ืื” ื™ื•ืชืจ ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช. ื›ืžื• ื›ืŸ, ืžื—ืงืจื™ื ืขืชื™ื“ื™ื™ื ืฆืจื™ื›ื™ื ืœื”ืชืžืงื“ ื‘ื”ืฉืคืขืช ื˜ื›ื ื•ืœื•ื’ื™ื•ืช ื—ื“ืฉื•ืช, ื›ื’ื•ืŸ ื‘ื™ื ื” ืžืœืื›ื•ืชื™ืช ื•ืœืžื™ื“ืช ืžื›ื•ื ื”, ืขืœ ื“ื™ื•ืง ื”ื”ืขืจื›ื•ืช.ืœืกื™ื›ื•ื, ื”ืžื—ืงืจื™ื ื”ืืžืคื™ืจื™ื™ื ืžืฆื‘ื™ืขื™ื ืขืœ ื—ืฉื™ื‘ื•ืชื” ืฉืœ ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ื”ืžืชืื™ืžื” ืœื”ืขืจื›ืช ืฉื•ื•ื™ ื‘ื”ืชืื ืœืชื ืื™ ื”ืฉื•ืง ื•ื”ื ื›ืก ื”ืกืคืฆื™ืคื™. ื‘ืขื•ื“ ืฉื”ื’ื™ืฉื” ื”ืฉื•ื•ืืชื™ืช ืžืชืื™ืžื” ื‘ืžื™ื•ื—ื“ ืœืฉื•ื•ืงื™ื ืขื ืคืขื™ืœื•ืช ื’ื‘ื•ื”ื”, ื”ื’ื™ืฉื” ืœืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืžื•ื–ืœื– ื•ื”ื’ื™ืฉื” ื”ืขืฆืžื™ืช ืžืฆื™ืขื•ืช ื™ืชืจื•ื ื•ืช ื‘ืžืฆื‘ื™ื ืฉื‘ื”ื ื”ืžื™ื“ืข ื”ืฉื•ื•ืืชื™ ืžื•ื’ื‘ืœ ืื• ืœื ืชื•ืื. ื”ืžืžืฆืื™ื ืžืฆื‘ื™ืขื™ื ื’ื ืขืœ ื”ืฆื•ืจืš ื‘ื”ืชืืžื•ืช ืžืงื•ืžื™ื•ืช ื•ืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ืžืชืงื“ืžื•ืช ื›ื“ื™ ืœืฉืคืจ ืืช ื”ื“ื™ื•ืง ื•ื”ืขืงื‘ื™ื•ืช ืฉืœ ื”ื”ืขืจื›ื•ืช.

ื”ืฆืขืช ืงืจื™ื˜ืจื™ื•ื ื™ื ืžืงืฆื•ืขื™ื™ื ืœื”ืชืžื•ื“ื“ื•ืช ืขื ืื™ ื”ืชืืžื•ืช ื‘ื”ืขืจื›ื•ืช

ื‘ืชื—ื•ื ื”ืขืจื›ืช ื”ื ื›ืกื™ื ื•ื”ืฉื•ื•ื™, ื˜ื™ืคื•ืœ ื ื›ื•ืŸ ื‘ืื™ ื”ืชืืžื•ืช (discrepancies) ืžื”ื•ื•ื” ืืชื’ืจ ืžืฉืžืขื•ืชื™ ืขื‘ื•ืจ ื”ืžืขืจื™ื›ื™ื. ื›ื“ื™ ืœื”ืชืžื•ื“ื“ ืขื ืกื•ื’ื™ื•ืช ืืœื• ื‘ืื•ืคืŸ ืžื•ืกืžืš, ื™ืฉ ืœืคืชื— ืงืจื™ื˜ืจื™ื•ื ื™ื ืžืงืฆื•ืขื™ื™ื ืฉื™ืกืคืงื• ืชืฉืชื™ืช ืžื‘ื•ืกืกืช ื ืชื•ื ื™ื ื•ืงื•ื ืฆื ื–ื•ืก ืžืงืฆื•ืขื™ ืœื ื™ื”ื•ืœ ืื™ ื”ืชืืžื•ืช . ืจืืฉื™ืช, ื—ืฉื•ื‘ ืœื”ืฆื™ืข ืงืจื™ื˜ืจื™ื•ื ื™ื ืกื˜ื ื“ืจื˜ื™ื™ื ืœืงื‘ื™ืขืช ืจืžื•ืช ื”ืกื˜ื™ื™ื” ื”ืžืชืงื‘ืœื•ืช ืขืœ ื”ื“ืขืช. ืœืžืฉืœ, ื ื™ืชืŸ ืœื”ื’ื“ื™ืจ ืกืฃ ืฉืœ ยฑ5% ื›ืกื˜ื™ื™ื” ืžืงื•ื‘ืœืช ื‘ื™ืŸ ื”ืขืจื›ื™ื ื”ืžื—ื•ืฉื‘ื™ื ืœื‘ื™ืŸ ื ืชื•ื ื™ ื”ืฉื•ื•ืื” ืžื”ืฉื•ืง, ืชื•ืš ื”ืชื™ื™ื—ืกื•ืช ืœืกื•ื’ื™ ื ื›ืกื™ื ืฉื•ื ื™ื ื•ืœื˜ื•ื•ื—ื™ ื“ื™ื•ืง ื”ืžืชืื™ืžื™ื ืœื”ื . ื’ื™ืฉื” ื–ื• ื“ื•ืจืฉืช ืื™ืกื•ืฃ ื ืชื•ื ื™ื ืืžืคื™ืจื™ ืจื—ื‘ ืžืžืงื•ืจื•ืช ืฉื•ื ื™ื, ื›ื•ืœืœ ืžื•ื“ืœื™ื ื›ืœื›ืœื™ื™ื, ื ื™ืชื•ื—ื™ ืฉื•ืง ื•ื”ืฉื•ื•ืื•ืช ื”ื™ืกื˜ื•ืจื™ื•ืช. ื‘ื ื•ืกืฃ, ื™ืฉ ืฆื•ืจืš ืœืงื—ืช ื‘ื—ืฉื‘ื•ืŸ ื’ื ืืช ื”ื’ื•ืจืžื™ื ื”ืžืฉืคื™ืขื™ื ืขืœ ืื™ ื”ื”ืชืืžื•ืช, ื›ื’ื•ืŸ ืชื ื•ื“ื•ืช ืฉื•ืง ืื• ืฉื™ื ื•ื™ื™ื ื˜ื›ื ื•ืœื•ื’ื™ื™ื. ื›ืœ ื–ื” ื™ื•ื›ืœ ืœืฉืžืฉ ื‘ืกื™ืก ืœื”ื’ื“ืจืช ืงืจื™ื˜ืจื™ื•ื ื™ื ืื—ื™ื“ื™ื ืฉื™ืืคืฉืจื• ืœืงื‘ืœ ื”ื—ืœื˜ื•ืช ืžื•ืฉื›ืœื•ืช.ื›ืืฉืจ ืžืชืžื•ื“ื“ื™ื ืขื ืื™ ื”ืชืืžื•ืช ืžืฉืžืขื•ืชื™ื•ืช, ืžื•ืžืœืฅ ืœื™ื™ืฉื ืžืกื’ืจืช ืœืงื‘ืœืช ื”ื—ืœื˜ื•ืช ืฉืžืชื‘ืกืกืช ืขืœ ืžืžื•ืฆืขื™ื ืžืฉื•ืงืœืœื™ื ืื• ืžื•ื“ืœื™ื ื”ื™ื‘ืจื™ื“ื™ื™ื. ืœืžืฉืœ, ื‘ืขืช ื”ืขืจื›ืช ื ื›ืก ื—ืงืœืื™, ืื ืงื™ื™ืžืช ืื™ ื”ืชืืžื” ื’ื“ื•ืœื” ื‘ื™ืŸ ื”ืฉื•ื•ื™ ื”ืžื“ื•ื•ื— ื‘ืฉื•ืง ื”ืžืงื•ืžื™ ืœื‘ื™ืŸ ืžื•ื“ืœ ืชืžื—ื•ืจ ืžื‘ื•ืกืก ืืœื’ื•ืจื™ืชื, ื”ืžืขืจื™ืš ื™ื›ื•ืœ ืœื”ืฉืชืžืฉ ื‘ืžืžื•ืฆืข ืžืฉื•ืงืœืœ ืฉื‘ื•ืกืก ืขืœ ืžืกืคืจ ืžืงื•ืจื•ืช ืžื™ื“ืข ื›ื“ื™ ืœื”ื’ื™ืข ืœื”ืขืจื›ื” ืžืื•ื–ื ืช ื™ื•ืชืจ . ื‘ืžืงืจื” ื›ื–ื”, ื ื™ืชืŸ ืœื”ืงืฆื•ืช ืžืฉืงืœ ืฉื•ื ื” ืœื›ืœ ืžืงื•ืจ ืžื™ื“ืข ื‘ื”ืชื‘ืกืก ืขืœ ืžื™ื“ืช ื”ืืžื™ื ื•ืช ืฉืœื•. ื“ื•ื’ืžื” ืœื›ืš ื”ื™ื ื”ืฉื™ืžื•ืฉ ื‘ื ืชื•ื ื™ ืžื›ื™ืจื•ืช ืงื•ื“ืžื•ืช ืฉืœ ื ื›ืกื™ื ื“ื•ืžื™ื ื‘ืื–ื•ืจ ืžืกื•ื™ื ืœืขื•ืžืช ื ืชื•ื ื™ื ื›ืœืœื™ื™ื ื™ื•ืชืจ ืฉืžืงื•ืจื ื‘ืžืขืจื›ื•ืช ื“ื™ื’ื™ื˜ืœื™ื•ืช. ื‘ืืžืฆืขื•ืช ื’ื™ืฉื” ื–ื•, ื”ืžืขืจื™ื›ื™ื ื™ื›ื•ืœื™ื ืœืฆืžืฆื ืืช ื”ืฉืคืขืชืŸ ืฉืœ ืื™ ื”ืชืืžื•ืช ื—ืจื™ื’ื•ืช ื•ืœื”ืฆื™ื’ ืชืžื•ื ื” ืžื“ื•ื™ืงืช ื™ื•ืชืจ ืฉืœ ื”ืžืฆื‘.ื›ืžื• ื›ืŸ, ื—ืฉื•ื‘ ืœื”ื’ื“ื™ืจ ื“ืจื™ืฉื•ืช ื“ื™ื•ื•ื— ื‘ืจื•ืจื•ืช ืœืชื™ืขื•ื“ ื•ืื™ื•ืช ื”ืฆื“ืงื” ืœืื™ ื”ืชืืžื•ืช ื‘ืขื“ื›ื ื™ ื”ืขืจื›ื”. ื›ืœ ื“ื•"ื— ื”ืขืจื›ื” ืฆืจื™ืš ืœื›ืœื•ืœ ืคืจืง ืžื™ื•ื—ื“ ื‘ื• ืžืคื•ืจื˜ื™ื ื”ืžืงื•ืจื•ืช ืฉื ื‘ื“ืงื•, ื”ืกื˜ื™ื•ืช ืฉื ืžืฆืื• ื•ื”ื”ื’ื™ื•ืŸ ืžืื—ื•ืจื™ ื”ื”ื—ืœื˜ื•ืช ื”ืชืงื•ืคืชื™ื•ืช ืฉื  ะฟั€ะธะฝัื•. ื“ื™ื•ื•ื— ื–ื” ื—ื™ื™ื‘ ืœื”ื™ื•ืช ืžืคื•ืจื˜ ืžืกืคื™ืง ื›ื“ื™ ืœืืคืฉืจ ื‘ื™ืงื•ืจืช ืขืžื™ืชื™ื ืื• ื‘ื™ืงื•ืจืช ืขืœ ื™ื“ื™ ื’ื•ืจืžื™ ืจื’ื•ืœืฆื™ื”. ืœื“ื•ื’ืžื”, ืื ื”ื”ืขืจื›ื” ื›ื•ืœืœืช ืฉื™ืžื•ืฉ ื‘ื˜ื›ื ื•ืœื•ื’ื™ื” ื—ื“ืฉื” ื›ืžื• ืžืขืจื›ืช SAR ืœื ื™ืชื•ื— ืฉื™ื ื•ื™ื™ื ื˜ื‘ืขื™ื™ื ื‘ื ื›ืก , ื ื“ืจืฉ ืœืฆื™ื™ืŸ ื›ื™ืฆื“ ื”ืžืขืจื›ืช ืฉื•ืœื‘ื” ื‘ืชื”ืœื™ืš ื•ื›ื™ืฆื“ ื”ืฉืคื™ืขื” ืขืœ ืชื•ืฆืื•ืช ื”ื”ืขืจื›ื”.

ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ืคืขืจื™ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ื›ื“ื™ ืœืกืคืง ื”ื‘ื ื” ืžืขืžื™ืงื” ื™ื•ืชืจ ืœื’ื‘ื™ ื”ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืงืœืืกื™ื•ืช (ื”ืฉื•ื•ืื”, ื”ื™ื•ื•ืŸ, ืขืœื•ืช), ื ืฆื™ื’ ื›ืืŸ ืžืกืคืจ ื˜ื‘ืœืื•ืช ืฉืžืกื›ืžื•ืช ืืช ื”ื ืชื•ื ื™ื ื•ื”ืžื—ืงืจื™ื ื”ืจืœื•ื•ื ื˜ื™ื™ื. ื”ื˜ื‘ืœืื•ืช ื™ืขื–ืจื• ืœื”ื‘ื™ืŸ ืืช ืžื™ื“ืช ื”ื”ืชืืžื” ืื• ื”ืคืขืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ื•ื”ืฉืœื›ื•ืชื™ื”ื ื”ืืคืฉืจื™ื•ืช.

ื˜ื‘ืœื” 1: ื”ืฉื•ื•ืื” ื‘ื™ืŸ ื™ืชืจื•ื ื•ืช ื•ื—ืกืจื•ื ื•ืช ืฉืœ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ื’ื™ืฉื”ื™ืชืจื•ื ื•ืชื—ืกืจื•ื ื•ืช
ื”ืฉื•ื•ืื”ืžืืคืฉืจืช ื”ืขืจื›ืช ืฉื•ืง ืžื“ื•ื™ืงืช ื™ื•ืชืจ, ืฉื™ืžื•ืฉ ื‘ื ืชื•ื ื™ ืขืกืงืื•ืช ื“ื•ืžื•ืชืชืœื•ื™ื•ืช ื’ื‘ื•ื”ื” ื‘ืื™ื›ื•ืช ื”ืžื™ื“ืข ื”ื–ืžื™ืŸ ื•ื‘ืžืฆื‘ ื”ืฉื•ืง
ื”ื™ื•ื•ืŸืžื‘ื•ืกืกืช ืขืœ ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืขืชื™ื“ื™, ืžืชืื™ืžื” ืœื”ืขืจื›ื•ืช ืืจื•ื›ื•ืช ื˜ื•ื•ื—ืจื’ื™ืฉื” ืžืื•ื“ ืœื”ื ื—ื•ืช ื‘ื“ื‘ืจ ืฉื™ืขื•ืจื™ ื”ื™ื•ื•ืŸ ื•ืชื–ืจื™ืžื™ ืžื–ื•ืžื ื™ื
ืขืœื•ืชืžื‘ื•ืกืกืช ืขืœ ืขืœื•ื™ื•ืช ืืžืช, ืžืชืื™ืžื” ื‘ืžื™ื•ื—ื“ ืœื ื›ืกื™ื ื—ื“ืฉื™ืืœื ืœื•ืงื—ืช ื‘ื—ืฉื‘ื•ืŸ ืฉื•ื•ื™ ืฉื•ืง ืื• ืฉื™ื ื•ื™ื™ื ื›ืœื›ืœื™ื™ื

ืขืœ ืคื™ ืžื—ืงืจื™ื , ื”ืฉื™ืžื•ืฉ ื‘ื›ืœ ืื—ืช ืžื”ื’ื™ืฉื•ืช ืžืฉืคื™ืข ื‘ืื•ืคืŸ ืžืฉืžืขื•ืชื™ ืขืœ ืชื•ืฆืื•ืช ื”ืฉื•ืžื”, ื›ืืฉืจ ื”ื‘ื—ื™ืจื” ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืชืœื•ื™ื” ื‘ืขื™ืงืจ ื‘ืžื˜ืจืช ื”ืฉื•ืžื” ื•ื‘ืื™ื›ื•ืช ื”ื ืชื•ื ื™ื ื”ื–ืžื™ื ื™ื.

ื˜ื‘ืœื” 2: ื˜ื•ื•ื—ื™ ืกื˜ื™ื™ื” ืžืงื•ื‘ืœื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ืžื“ื™ื ื” / ืื–ื•ืจื˜ื•ื•ื— ืกื˜ื™ื™ื” ืžืงื•ื‘ืœ (%)ืžืงื•ืจ ื”ืžื™ื“ืข
ืืจืฆื•ืช ื”ื‘ืจื™ืช10-15%USPAP
ื™ืฉืจืืœ15-20%ืคืกืงื™ ื“ื™ืŸ ืžืงื•ืžื™ื™ื
ืื™ืจื•ืคื” (ืžืžื•ืฆืข)12-18%IVS

ื”ื˜ื‘ืœื” ืžืฆื™ื’ื” ืืช ื˜ื•ื•ื—ื™ ื”ืกื˜ื™ื™ื” ื”ืžืงื•ื‘ืœื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื‘ืฉื•ื•ืงื™ื ืฉื•ื ื™ื. ื ื™ืชืŸ ืœืจืื•ืช ื›ื™ ื™ืฉื ื ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื”ืžื“ื™ื ื•ืช ื•ื”ืื–ื•ืจื™ื, ื›ืืฉืจ ื‘ื™ืฉืจืืœ ื ืจืื” ื›ื™ ื™ืฉื ื” ืงื‘ืœื” ืจื—ื‘ื” ื™ื•ืชืจ ืœืกื˜ื™ื•ืช ื’ื“ื•ืœื•ืช ื™ื•ืชืจ ื‘ื”ืฉื•ื•ืื” ืœืžื“ื™ื ื•ืช ืื—ืจื•ืช.

ื˜ื‘ืœื” 3: ื”ืฉืœื›ื•ืช ืฉืœ ืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช

ืกื•ื’ ื”ื‘ืขื™ื”ืกื™ื‘ื” ืืคืฉืจื™ืชืคืขื•ืœื” ืžื•ืžืœืฆืช
ืื™-ืจืฆื™ื•ื ืœื™ื•ืช ื‘ืฉื•ืงืชื ื•ื“ืชื™ื•ืช ื’ื‘ื•ื”ื” ื‘ืขืจื›ื™ ื”ื ื›ืกื™ืื‘ื“ื™ืงืช ื ืชื•ื ื™ื ื ื•ืกืคื™ื ื•ื”ื’ื‘ืจืช ื“ื™ื•ืง ื”ื”ืขืจื›ื”
ืคื’ื ื‘ื”ื ื—ื•ืชื”ื ื—ื•ืช ืฉื’ื•ื™ื•ืช ืœื’ื‘ื™ ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืื• ืฉื™ืขื•ืจื™ ื”ื™ื•ื•ืŸืขื“ื›ื•ืŸ ื”ื ื—ื•ืช ื‘ื”ืชื‘ืกืก ืขืœ ื ืชื•ื ื™ ืฉื•ืง ืขื“ื›ื ื™ื™ื
ืจืฉืœื ื•ืช ืฉืžืื™ืชื ื™ืชื•ื— ืœื ืžืกืคืง ืื• ื—ื•ืกืจ ืชื™ืขื•ื“ ืžืชืื™ืื”ื“ื’ืฉืช ื—ืฉื™ื‘ื•ืช ื”ืชื™ืขื•ื“ ื•ื”ืฉืงื™ืคื•ืช ื‘ืชื”ืœื™ืš ื”ืฉื•ืžื”

ืขืœ ืคื™ ืžื—ืงืจื™ื , ืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช ื™ื›ื•ืœื•ืช ืœื”ื™ื•ืช ืชื•ืฆืื” ืฉืœ ืชื ืื™ื ืฉื•ืงื™ื™ื ืื• ื‘ืขื™ื•ืช ื˜ื›ื ื™ื•ืช, ื•ืœื›ืŸ ืงืจื™ื˜ื™ ืœื‘ืฆืข ื‘ื“ื™ืงื•ืช ื ื•ืกืคื•ืช ื›ื“ื™ ืœื–ื”ื•ืช ืืช ื”ื’ื•ืจื ื”ืืžื™ืชื™ ืžืื—ื•ืจื™ ื”ืคืขืจื™ื.

ื˜ื‘ืœื” 4: ื”ืฉืคืขืช ืกื•ื’ื™ ื”ื ื›ืกื™ื ืขืœ ืคืขืจื™ ื”ื’ื™ืฉื•ืช

ืกื•ื’ ื”ื ื›ืกืžื’ื‘ืœื•ืช ื‘ืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื•ืชื”ืฉืคืขื” ืขืœ ื”ืคืขืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช
ืžื’ืจืฉื™ืืžื™ื“ืข ืžื•ื’ื‘ืœ ืขืœ ืชื–ืจื™ื ืžื–ื•ืžื ื™ืื’ื™ื“ื•ืœ ื‘ืกื˜ื™ื•ืช ืขืงื‘ ื—ื•ืกืจ ื•ื“ืื•ืช
ืžื‘ื ื™ ืฆื™ื‘ื•ืจืฉื™ืžื•ืฉ ืจื‘ ื‘ื’ื™ืฉืช ื”ืขืœื•ืชื”ืคื—ืชืช ื”ืคืขืจื™ื ืขืงื‘ ื”ืชื‘ืกืกื•ืช ืขืœ ืขืœื•ื™ื•ืช ืืžืช
ื“ื™ืจื•ืช ื™ื•ืงืจื”ืชื ื•ื“ืชื™ื•ืช ื’ื‘ื•ื”ื” ื‘ืขืจื›ื™ ื”ืฉื•ืงืกื˜ื™ื•ืช ื’ื“ื•ืœื•ืช ื™ื•ืชืจ ืขืงื‘ ื”ืฉืคืขืช ืžืฆื‘ ื”ืฉื•ืง

ื”ื˜ื‘ืœื” ืžืจืื” ื›ื™ืฆื“ ืกื•ื’ ื”ื ื›ืก ืžืฉืคื™ืข ืขืœ ืžื™ื“ืช ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช. ืœืžืฉืœ, ื“ื™ืจื•ืช ื™ื•ืงืจื” ืขืฉื•ื™ื•ืช ืœื’ืจื•ื ืœืกื˜ื™ื” ื’ื“ื•ืœื” ื™ื•ืชืจ ืขืงื‘ ืชื ื•ื“ืชื™ื•ืช ื’ื‘ื•ื”ื” ื‘ืฉื•ืง .

ืžืกืงื ื”

ื”ืžื—ืงืจ ื”ื ื•ื›ื—ื™ ื‘ื“ืง ืืช ื”ืคืขืจื™ื ื•ื”ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืงืœืืกื™ื•ืช โ€“ ื”ืฉื•ื•ืืช ื”ืฉื•ืง, ื”ื™ื•ื•ืŸ, ื•ืขืœื•ืช โ€“ ื•ื”ืฉืœื›ื•ืชื™ื”ื ืขืœ ืืžื™ื ื•ืช ื•ืชืงืคื•ืช ื”ืฉื•ืžื”. ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ื”ื’ื™ืฉื•ืช ื—ืฉืฃ ืžื’ื•ื•ืŸ ืจื—ื‘ ืฉืœ ื™ืชืจื•ื ื•ืช ื•ื—ืกืจื•ื ื•ืช, ื›ืืฉืจ ื›ืœ ื’ื™ืฉื” ืžืชืื™ืžื” ืœืกื•ื’ื™ื ืžืกื•ื™ืžื™ื ืฉืœ ื ื›ืกื™ื ื•ืชืจื—ื™ืฉื™ื ื›ืœื›ืœื™ื™ื ืฉื•ื ื™ื. ื‘ืขื•ื“ ืฉื’ื™ืฉืช ื”ืฉื•ื•ืืช ื”ืฉื•ืง ืžืชืื™ืžื” ื‘ืžื™ื•ื—ื“ ืœืฉื•ื•ืงื™ื ืชื—ืจื•ืชื™ื™ื ื•ื‘ืขืœื™ ื ืชื•ื ื™ ื”ืฉื•ื•ืื” ื ื’ื™ืฉื™ื, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืžืชืื™ืžื” ืœื”ืขืจื›ื•ืช ืืจื•ื›ื•ืช ื˜ื•ื•ื— ื•ื’ื™ืฉืช ื”ืขืœื•ืช ืžืชืื™ืžื” ื‘ื™ื•ืชืจ ืœื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื.ื”ืžื—ืงืจ ื’ื ื”ื“ื’ื™ืฉ ืืช ื—ืฉื™ื‘ื•ืช ื”ื’ื“ืจืช ืงืจื™ื˜ืจื™ื•ื ื™ื ืžืงืฆื•ืขื™ื™ื ืœื”ื‘ื—ื ื” ื‘ื™ืŸ ืกื˜ื™ื•ืช ืชืงื ื™ื•ืช ืœืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช. ื˜ื•ื•ื—ื™ ื”ืกื˜ื™ื•ืช ื”ืžืงื•ื‘ืœื™ื ื ืขื™ื ื‘ื™ืŸ 10%-15% ืœืฉื•ื•ืงื™ื ืžืคื•ืชื—ื™ื, ืืš ื™ื›ื•ืœื™ื ืœื”ื™ื•ืช ื’ื‘ื•ื”ื™ื ื™ื•ืชืจ ื‘ืžื“ื™ื ื•ืช ืขื ืฉื•ื•ืงื™ื ืคื—ื•ืช ื™ืฆื™ื‘ื™ื, ื›ืžื• ื™ืฉืจืืœ. ื‘ื ื•ืกืฃ, ืžื—ืงืจื™ื ืืžืคื™ืจื™ื™ื ืžืฆื‘ื™ืขื™ื ืขืœ ื—ืฉื™ื‘ื•ืช ื”ืฉื™ืžื•ืฉ ื‘ื›ืœื™ ืกื˜ื˜ื™ืกื˜ื™ื™ื ืžืชืงื“ืžื™ื ืœื–ื™ื”ื•ื™ ื•ื”ืกื‘ืจืช ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช.ืขืœ ืžื ืช ืœื”ืชืžื•ื“ื“ ืขื ืื™ ื”ืชืืžื•ืช ืžืฉืžืขื•ืชื™ื•ืช, ืžื•ืžืœืฅ ืœื™ื™ืฉื ืงืจื™ื˜ืจื™ื•ื ื™ื ืžืงืฆื•ืขื™ื™ื ื”ื›ื•ืœืœื™ื ื“ืจื™ืฉื•ืช ื“ื™ื•ื•ื— ื‘ืจื•ืจื•ืช, ืชื™ืขื•ื“ ืชืงื™ืŸ, ื•ื”ืฉื™ืžื•ืฉ ื‘ืืžืฆืขื™ื ืžืชืงื“ืžื™ื ืœื˜ื™ืคื•ืœ ื‘ื ืชื•ื ื™ื. 


Gpt ืกื˜ื™ื•ืช ื•ื”ืคืจืฉื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื’ื™ืฉื” ื›ืœื›ืœื™ืช) ื•ื’ื™ืฉืช ื”ืขืœื•ืช, ื•ื”ืฉืœื›ื•ืชื™ื”ื ืขืœ ืืžื™ื ื•ืช ื•ืชืงืคื•ืช ื”ืฉื•ืžื”

ื”ืงื“ืžื”

ืฉื•ืžืช ืžืงืจืงืขื™ืŸ ืžืงืฆื•ืขื™ืช ื ืฉืขื ืช ืขืœ ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื”ืงืœืืกื™ื•ืช ืœื”ืขืจื›ืช ืฉื•ื•ื™ ื ื›ืก: ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (Market/Sales Comparison), ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืื• ื”ื”ื›ื ืกื•ืช (Income/Capitalization), ื•ื’ื™ืฉืช ื”ืขืœื•ืช (Cost Approach). ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช, ื™ื™ืฉื•ื ื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช ืœืื•ืชื• ื ื›ืก ืžื ื™ื‘ ืชื•ืฆืื•ืช ืฉื•ืžื” ืฉื•ื ื•ืช. ืžืฆื‘ ื–ื” ืžืขื•ืจืจ ืฉืืœื•ืช ืœื’ื‘ื™ ืžื”ื™ืžื ื•ืช ื•ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ื”ืฉื•ืžื”: ื”ืื ืคืขืจื™ื ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช ื”ื ืชื•ืฆืื” ื˜ื‘ืขื™ืช ื•ืœื’ื™ื˜ื™ืžื™ืช ืฉืœ ืฉื™ืžื•ืฉ ื‘ืžื•ื“ืœื™ื ืฉื•ื ื™ื, ืื• ืฉืžื ืกื™ืžืŸ ืœืื™-ื“ื™ื•ืง ืื• ืืคื™ืœื• ืœื›ืฉืœ ืฉื•ืžืชื™? ื‘ืžื—ืงืจ ื–ื” ื ื‘ื—ืŸ ื‘ืื•ืคืŸ ืžืขืžื™ืง ืืช ื”ืชื•ืคืขื” ืฉืœ ืกื˜ื™ื•ืช ื•ื”ืคืจืฉื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”, ื ื’ื“ื™ืจ ืžื”ื™ ืกื˜ื™ื™ื” "ืกื‘ื™ืจื”" ืœืขื•ืžืช "ืงื™ืฆื•ื ื™ืช", ื•ื ื‘ื—ืŸ ืืช ื”ื’ื•ืจืžื™ื ืœืคืขืจื™ื ื—ืจื™ื’ื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื•ื”ืฉืœื›ื•ืชื™ื”ื ืขืœ ืชืงืคื•ืช ื”ืฉื•ืžื”. ื›ืžื• ื›ืŸ, ื ืกืงื•ืจ ืžืžืฆืื™ื ืืžืคื™ืจื™ื™ื, ืคืกื™ืงื•ืช ืžืฉืคื˜ื™ื•ืช ืจืœื•ื•ื ื˜ื™ื•ืช ื‘ืืจืฅ ื•ื‘ืขื•ืœื, ืงื•ื•ื™ื ืžื ื—ื™ื ืจื’ื•ืœื˜ื•ืจื™ื™ื ื•ืชืงื ื™ ืฉืžืื•ืช ื‘ื™ื ืœืื•ืžื™ื™ื ื‘ื ื•ื’ืข ืœืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ื•ื ืกืคืง ื”ืžืœืฆื•ืช ืžืงืฆื•ืขื™ื•ืช ืœื”ืชืžื•ื“ื“ื•ืช ืขื ืคืขืจื™ื ืืœื• ื‘ื“ื•ื—ื•ืช ื”ืฉืžืื™ื™ื. ื”ืžื˜ืจื” ื”ื™ื ืœื’ื‘ืฉ ื”ื‘ื ื” ืžืชื™ ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืžืฉืงืคื™ื ื”ื‘ื“ืœื™ื ืฉื™ื˜ืชื™ื™ื ืœื’ื™ื˜ื™ืžื™ื™ื, ื•ืžืชื™ ื”ื ืื•ืช ืื–ื”ืจื” ืœื‘ืขื™ื™ืชื™ื•ืช ื‘ืฉื•ืžื” ืฉื™ืฉ ืœื”ืชื™ื™ื—ืก ืืœื™ื”.

ื”ื’ื™ืฉื•ืช ื”ืงืœืืกื™ื•ืช ืœืฉื•ืžื” โ€“ ืกืงื™ืจื” ืงืฆืจื”

ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (Market/Sales Comparison): ื’ื™ืฉื” ื–ื• ืžืขืจื™ื›ื” ืืช ืฉื•ื•ื™ ื”ื ื›ืก ืขืœ ื‘ืกื™ืก ื”ืฉื•ื•ืื” ืœืขืกืงืื•ืช ืžื›ื™ืจื” ืฉืœ ื ื›ืกื™ื ื“ื•ืžื™ื ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™. ื”ืฉืžืื™ ืžืืชืจ ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ("ืงื•ืžืคืืจื‘ืœื™ื") ื‘ื ื›ืกื™ื ื“ื•ืžื™ื ืžื”ืชืงื•ืคื” ื”ืื—ืจื•ื ื”, ื•ืžืฉื•ื•ื” ืื•ืชื ืœื ื›ืก ื”ื ื“ื•ืŸ. ื”ื”ืชืืžื•ืช ื”ื“ืจื•ืฉื•ืช ืžื‘ื•ืฆืขื•ืช ืขื‘ื•ืจ ื”ื‘ื“ืœื™ื ื‘ืžืืคื™ื™ื ื™ื (ืžื™ืงื•ื, ื’ื•ื“ืœ, ืžืฆื‘, ืกื˜ื˜ื•ืก ืชื›ื ื•ื ื™ ื•ื›ื•'), ื›ื“ื™ ืœื”ื’ื™ืข ืœืื•ืžื“ืŸ ืฉื•ื•ื™ ืœื ื›ืก ื”ืžื•ืขืจืšfederalreserve.govfederalreserve.gov. ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื ื—ืฉื‘ืช ืœืขื•ื’ืŸ ืžื‘ื•ืกืก ืžืฆื™ืื•ืช, ืฉื›ืŸ ื”ื™ื ื ืฉืขื ืช ืขืœ ืžื—ื™ืจื™ ืฉื•ืง ืฉืžืฉืงืคื™ื ืืช ืขืงืจื•ืŸ ื”ื™ื“ ื”ื ืขืœืžื” โ€“ ืžื” ืฉืงื•ื ื™ื ื•ืžื•ื›ืจื™ื ื‘ืคื•ืขืœ ืžื•ื›ื ื™ื ืœืฉืœื ื•ืœืงื‘ืœ ืขื‘ื•ืจ ื”ื ื›ืก. ืœื›ืŸ ื‘ืžืจื‘ื™ืช ื”ืฉื•ืžื•ืช ืœืžื’ื•ืจื™ื ื–ื• ื”ื’ื™ืฉื” ื”ืžืจื›ื–ื™ืช ื•ื”ืืžื™ื ื” ื‘ื™ื•ืชืจ, ื‘ื”ื™ื ืชืŸ ืฉื™ืฉ ืžืกืคื™ืง ื ืชื•ื ื™ ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ื–ืžื™ื ื™ื. ืขื ื–ืืช, ื”ื’ื™ืฉื” ืžื•ื’ื‘ืœืช ื›ืืฉืจ ื”ืฉื•ืง ื“ืœ ื‘ืขืกืงืื•ืช ื“ื•ืžื•ืช (ืœืžืฉืœ ื‘ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื ืื• ื‘ืชืงื•ืคื•ืช ืžื™ืชื•ืŸ), ื•ืื– ื”ืื•ืžื“ืŸ ืขืฉื•ื™ ืœื”ื™ื•ืช ื‘ืœืชื™ ืžื“ื•ื™ืง ืื• ื ืกืžืš ืขืœ ื”ืฉื•ื•ืื•ืช ืจื—ื•ืงื•ืช ื‘ื”ืชืืžื•ืช ืจื‘ื•ืช.ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (Income Approach): ื™ื“ื•ืขื” ื’ื ื›ื’ื™ืฉืช ื”ื”ื›ื ืกื•ืช ืื• ื”ื’ื™ืฉื” ื”ื›ืœื›ืœื™ืช, ื”ื™ื ืžื‘ื•ืกืกืช ืขืœ ื”ืขื™ืงืจื•ืŸ ืฉื”ืฉื•ื•ื™ ื ื’ื–ืจ ืžื”ื”ื›ื ืกื” ื”ื›ืœื›ืœื™ืช ืฉื”ื ื›ืก ืžื ื™ื‘. ื‘ื’ื™ืฉื” ื–ื• ื”ืฉืžืื™ ืžื—ืฉื‘ ืืช ื”ืขืจืš ื”ื ื•ื›ื—ื™ ืฉืœ ื–ืจืžื™ ื”ื”ื›ื ืกื•ืช ื”ืขืชื™ื“ื™ื™ื ืžื”ื ื›ืก โ€“ ืœืžืฉืœ ื“ืžื™ ืฉื›ื™ืจื•ืช ื ื˜ื• โ€“ ื‘ืืžืฆืขื•ืช ื”ื™ื•ื•ืŸ (Capitalization) ืื• ื”ื™ื•ื•ืŸ ืชื–ืจื™ืžื™ ืžื–ื•ืžื ื™ื (Discounted Cash Flow). ืœื’ื™ืฉื” ื–ื• ืฉื™ืžื•ืฉ ื ืจื—ื‘ ื‘ื ื›ืกื™ื ืžื ื™ื‘ื™ื ื›ืžื• ื‘ื ื™ื™ื ื™ ืžืฉืจื“ื™ื, ืžืจื›ื–ื™ื ืžืกื—ืจื™ื™ื ื•ื“ื™ืจื•ืช ืžื•ืฉื›ืจื•ืช, ื•ื”ื™ื ืœืžืขืฉื” ืจื•ืื” ื‘ื ื›ืก ื”ืฉืงืขื” ืคื™ื ื ืกื™ืช ืขื ืชืฉื•ืื”federalreserve.govfederalreserve.gov. ืื™ื›ื•ืช ื”ืื•ืžื“ืŸ ืชืœื•ื™ื” ื‘ื ืชื•ื ื™ื ื›ืžื• ืฉื™ืขื•ืจ ื”ืชืคื•ืกื” ื•ื”ืฉื›ื™ืจื•ืช ื‘ืฉื•ืง, ื”ื•ืฆืื•ืช ืชืคืขื•ืœ, ืฉื™ืขื•ืจื™ ื”ื”ื™ื•ื•ืŸ/ืจื™ื‘ื™ืช ืฉื ื’ื–ืจื™ื ืžืกื™ื›ื•ื ื™ ื”ืฉื•ืง, ื•ืขื•ื“. ื‘ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ, ื”ื ื—ืช ื”ืขื‘ื•ื“ื” ื”ื™ื ืฉืงื•ื ื” ืจืฆื™ื•ื ืœื™ ืœื ื™ืฉืœื ืขื‘ื•ืจ ื”ื ื›ืก ื™ื•ืชืจ ืžืฉื•ื•ื™ ื”ื”ื›ื ืกื” ืฉื”ื•ื ื™ืคื™ืง ืœื• (ื‘ื”ืชื—ืฉื‘ ื‘ืกื™ื›ื•ืŸ ื•ื‘ื–ืžืŸ). ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ื’ื™ืฉื” ื–ื• ืžื ื™ื‘ื” ืืช ื”ืชืžื•ื ื” ื”ืžื“ื•ื™ืงืช ื‘ื™ื•ืชืจ ืขื‘ื•ืจ ื ื›ืกื™ื ืžืกื—ืจื™ื™ื, ืืš ื”ื™ื ืจื’ื™ืฉื” ืžืื•ื“ ืœื”ื ื—ื•ืช: ืฉื™ื ื•ื™ ืงื˜ืŸ ื‘ื”ื ื—ืช ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ืื• ื’ื™ื“ื•ืœ ื‘ื”ื›ื ืกื•ืช ืขืœื•ืœ ืœืฉื ื•ืช ืžืฉืžืขื•ืชื™ืช ืืช ื”ืฉื•ื•ื™. ื›ืžื• ื›ืŸ, ื‘ืฉื•ื•ืงื™ื ืกืคืงื•ืœื˜ื™ื‘ื™ื™ื ืื• ื‘ื•ืขืชื™ื™ื, ืจื•ื›ืฉื™ื ืขืฉื•ื™ื™ื ืœืฉืœื ืžื—ื™ืจื™ื ืฉืื™ื ื ื ืชืžื›ื™ื ืขืœ ื™ื“ื™ ื”ื›ื ืกื•ืช ื”ื ื›ืก (ืชืฉื•ืื” ื ืžื•ื›ื” ืžืŸ ื”ืžืงื•ื‘ืœ), ืžื” ืฉื™ื’ืจื•ื ืœืคืขืจ ื’ื“ื•ืœ ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืœื‘ื™ืŸ ืžื—ื™ืจ ื”ืฉื•ืง ื‘ืคื•ืขืœ.ื’ื™ืฉืช ื”ืขืœื•ืช (Cost Approach): ื’ื™ืฉื” ื–ื• ืžืขืจื™ื›ื” ืืช ืฉื•ื•ื™ ื”ื ื›ืก ืœืคื™ ืขืœื•ืช ื™ืฆื•ืจื•: ื›ืžื” ื™ืขืœื” ื›ื™ื•ื ืœืจื›ื•ืฉ ืงืจืงืข ื“ื•ืžื” ื•ืœื”ืงื™ื ืืช ื”ืžื‘ื ื” ื”ื“ื•ืžื” (ืขืœื•ืช ืงืจืงืข + ืขืœื•ืช ื‘ื ื™ื™ื” ืžื—ื“ืฉ ืคื—ื•ืช ืคื—ืช). ืœืคื™ ื”ื’ื™ื•ืŸ ื”ื’ื™ืฉื”, ืงื•ื ื” ืจืฆื™ื•ื ืœื™ ืœื ื™ืฉืœื ื™ื•ืชืจ ืžืขืœื•ืช ื”ืงืžืช ื ื›ืก ื—ื“ืฉ ืฉื•ื•ื” ืขืจืš, ื•ืœื›ืŸ ืขืœื•ืช ื”ื”ื—ืœืคื”/ื”ืฉื—ื–ื•ืจ ืืžื•ืจื” ืœืฉืžืฉ ื›ืกื•ื’ ืฉืœ ืชืงืจืช ืฉื•ื•ื™ ืขืœื™ื•ื ื” ืœื ื›ืกfederalreserve.govfederalreserve.gov. ื’ื™ืฉืช ื”ืขืœื•ืช ืฉื™ืžื•ืฉื™ืช ื‘ืžื™ื•ื—ื“ ืœื ื›ืกื™ื ื—ื“ืฉื™ื ืื• ืžื™ื•ื—ื“ื™ื ืฉืื™ืŸ ืœื”ื ืฉื•ืง ืคืขื™ืœ (ืœืžืฉืœ ืžื‘ื ื™ ืฆื™ื‘ื•ืจ, ืžื‘ื ื™ื ื™ื™ืขื•ื“ื™ื™ื) โ€“ ื‘ืžืงืจื™ื ืืœื• ืื™ืŸ ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ื–ืžื™ื ื•ืช, ื•ืœื›ืŸ ืขืœื•ืช ื”ื”ืงืžื” ืžื”ื•ื•ื” ืื™ื ื“ื™ืงืฆื™ื” ืกื‘ื™ืจื” ืœืฉื•ื•ื™. ืขื ื–ืืช, ื‘ื’ื™ืฉืช ื”ืขืœื•ืช ื™ืฉ ืœื”ืชืžื•ื“ื“ ืขื ื—ื™ืฉื•ื‘ื™ ืคื—ืช (Depreciation) ื‘ืฉืœ ื”ืชื‘ืœื•ืช ืคื™ื–ื™ืช, ืคื•ื ืงืฆื™ื•ื ืœื™ืช ืื• ื”ืชื™ื™ืฉื ื•ืช ื›ืœื›ืœื™ืช ืฉืœ ื”ืžื‘ื ื” ื”ืงื™ื™ื, ื•ืคื—ืช ื–ื” ืœืขื™ืชื™ื ืงืฉื” ืœืืžื•ื“ ื‘ืžื“ื•ื™ืง. ืฉื’ื™ืื•ืช ื‘ื”ืขืจื›ืช ื”ืคื—ืช ืื• ื”ืชืขืœืžื•ืช ืžื”ืชื™ื™ืฉื ื•ืช ื›ืœื›ืœื™ืช (ืœืžืฉืœ ื™ืจื™ื“ืช ืขืจืš ื”ื ื›ืก ื‘ื’ืœืœ ืฉื™ื ื•ื™ ื‘ื‘ื™ืงื•ืฉ) ืขืœื•ืœื•ืช ืœื’ืจื•ื ืœื›ืš ืฉื”ืขืจืš ืœืคื™ ื’ื™ืฉืช ื”ืขืœื•ืช ื™ื”ื™ื” ื’ื‘ื•ื” ืžืฉืžืขื•ืชื™ืช ืžืฉื•ื•ื™ ื”ืฉื•ืง ื”ืืžื™ืชื™ โ€“ ื‘ืขื™ื” ื™ื“ื•ืขื” ื‘ื ื›ืกื™ื ื™ืฉื ื™ื ื‘ืื–ื•ืจื™ ื‘ื™ืงื•ืฉ ื ืžื•ืš. ื‘ื”ืชืื, ื’ื™ืฉืช ื”ืขืœื•ืช ื ื—ืฉื‘ืช ื‘ืžืงืจื™ื ืจื‘ื™ื ืœื’ื™ืฉืช ื’ื™ื‘ื•ื™: ื”ื™ื ืžืกืคืงืช ื‘ื“ื™ืงืช ืกื‘ื™ืจื•ืช ื•ืœื ื‘ื”ื›ืจื— ื ื•ืฉืืช ืืช ืžืœื•ื ื”ืžืฉืงืœ ื‘ืงื‘ื™ืขืช ื”ืฉื•ื•ื™, ืืœื ืื ืžื“ื•ื‘ืจ ื‘ื ื›ืก ื—ื“ืฉ ืื• ื™ื™ื—ื•ื“ื™ ืฉืงืฉื” ืœื”ืขืจื™ืš ื‘ืืžืฆืขื™ื ืื—ืจื™ื.

ื˜ื‘ืœืช ื”ืฉื•ื•ืื” ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช โ€“ ื™ืชืจื•ื ื•ืช, ื—ืกืจื•ื ื•ืช ื•ืจื’ื™ืฉื•ืช

ืœื”ืœืŸ ื˜ื‘ืœื” ื”ืžืกื›ืžืช ื‘ืื•ืคืŸ ืžืฉื•ื•ื” ืืช ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื”ืžืจื›ื–ื™ื•ืช, ืชื•ืš ื”ื“ื’ืฉืช ืžื˜ืจืชืŸ, ื™ืชืจื•ื ื•ืชื™ื”ืŸ, ื—ืกืจื•ื ื•ืชื™ื”ืŸ ื•ื ืงื•ื“ื•ืช ื”ืชื•ืจืคื” ืฉืœื”ืŸ ืžื‘ื—ื™ื ืช ืจื’ื™ืฉื•ืช ืœื ืชื•ื ื™ื:

ื”ื™ื‘ื˜ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ืฉื•ืง)ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ื›ื ืกื•ืช)ื’ื™ืฉืช ื”ืขืœื•ืช
ื‘ืกื™ืก ื”ืฉื•ืžื”ื”ืฉื•ื•ืื” ืœืขืกืงืื•ืช ืžื›ื™ืจื” ืฉืœ ื ื›ืกื™ื ื“ื•ืžื™ื (ืžื—ื™ืจื™ ืฉื•ืง ื‘ืจื™-ื”ืฉื•ื•ืื”).ื”ื™ื•ื•ืŸ ื”ื”ื›ื ืกื” ื”ืชืคืขื•ืœื™ืช ื”ืฆืคื•ื™ื” ืžื”ื ื›ืก ืœืฉื•ื•ื™ ื ื•ื›ื—ื™ (ื”ืฉืงืขืช ื ื“ืœ"ืŸ).ื—ื™ื‘ื•ืจ ืขืœื•ืช ื”ืงืจืงืข ื•ืขืœื•ืช ื‘ื ื™ื™ื” ืžื—ื“ืฉ (ื‘ื ื™ื›ื•ื™ ืคื—ืช) ืœืงื‘ืœืช ืขืจืš ื”ื—ืœืคื”.
ื™ืชืจื•ื ื•ืชืžืฉืงืคืช ืขืจื›ื™ ืฉื•ืง ืจื™ืืœื™ื™ื ื›ืคื™ ืฉื ืกื’ืจื• ื‘ืขืกืงืื•ืช ื‘ืคื•ืขืœ; ืงืœื” ืœื”ื‘ื ื” ื•ื”ืกื‘ืจ.ืžืชื‘ืกืกืช ืขืœ ื™ืกื•ื“ื•ืช ื›ืœื›ืœื™ื™ื (ืชื–ืจื™ื ื”ื›ื ืกื•ืช); ืžืชืื™ืžื” ืœื ื›ืกื™ื ืžื ื™ื‘ื™ื; ื™ื›ื•ืœื” ืœืœื›ื•ื“ ืฉื•ื•ื™ ื ืกืชืจ (ืœืžืฉืœ ืคื•ื˜ื ืฆื™ืืœ ืฉื™ืคื•ืจ NOI).ืžืกืคืงืช "ืชืงืจืช ืฉื•ื•ื™" ื”ืžื‘ื•ืกืกืช ืขืœ ืขืœื•ืช ื™ื™ืฆื•ืจ; ื™ืขื™ืœื” ืœื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื/ื—ื“ืฉื™ื ืœืœื ื ืชื•ื ื™ ืฉื•ืง; ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช ืœื›ืื•ืจื” (ืžื‘ื•ืกืกืช ืขืœ ืขืœื•ื™ื•ืช ื‘ืคื•ืขืœ).
ื—ืกืจื•ื ื•ืชื“ื•ืจืฉืช ื ืชื•ื ื™ ืขืกืงืื•ืช ื˜ื•ื‘ื™ื โ€“ ื‘ืขื™ื™ืชื™ืช ื‘ืฉื•ืง ื“ืœื™ืœ ืื• ื‘ื ื›ืกื™ื ื™ื•ืฆืื™ ื“ื•ืคืŸ; ืžืฆืจื™ื›ื” ื”ืชืืžื•ืช ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ืœื”ื‘ื“ืœื™ื.ืจื’ื™ืฉื” ืžืื•ื“ ืœื”ื ื—ื•ืช (ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ, ืฉื™ืขื•ืจ ืชืคื•ืกื” ื•ื›ื•'); ืขืœื•ืœื” ืœืกื˜ื•ืช ืžืฉื•ื•ื™ ื”ืฉื•ืง ื‘ืžืงืจื” ืฉืœ ืฉื•ืง ืœื ืจืฆื™ื•ื ืœื™ (ื‘ื•ืขื” ืื• ืฉืคืœ); ืงืฉื” ืœื™ื™ืฉื•ื ื‘ื ื›ืกื™ื ืœืœื ื”ื›ื ืกื•ืช (ืื• ืขื ื”ื›ื ืกื•ืช ืœื ืžื™ื™ืฆื’ื•ืช).ืงื•ืฉื™ ื‘ื”ืขืจื›ืช ื”ืคื—ืช โ€“ ืขืœื•ืœ ืœื’ืจื•ื ืœื”ืขืจื›ืช ื™ืชืจ ืื ื”ืคื—ืช ืœื ื—ื•ืฉื‘ ื›ื”ืœื›ื”; ืžืชืขืœืžืช ืžื”ื™ืฆืข ื•ื‘ื™ืงื•ืฉ ื‘ืฉื•ืง ื‘ืคื•ืขืœ; ืื™ื ื” ื™ืฉื™ืžื” ื™ืฉื™ืจื•ืช ืื ืื™ืŸ ืขืœื•ื™ื•ืช ืฉื™ื—ื–ื•ืจ ื‘ืจื•ืจื•ืช (ืœืžืฉืœ ืืชืจื™ื ื”ื™ืกื˜ื•ืจื™ื™ื).
ืจื’ื™ืฉื•ืช ื•ื ืง' ืชื•ืจืคื”ืจื’ื™ืฉื” ืœื‘ื—ื™ืจืช ื”ืงื•ืžืคืืจื‘ืœื™ื ื•ืœื”ืชืืžื•ืช ืฉื‘ื™ืฆืข ื”ืฉืžืื™; ื”ื˜ื™ื•ืช ืืคืฉืจื™ื•ืช ืื ื ื‘ื—ืจื•ืช ืขืกืงืื•ืช "ื ื•ื—ื•ืช" (ืœื˜ื•ื‘ืช ืขืจืš ื’ื‘ื•ื”/ื ืžื•ืš).ืจื’ื™ืฉื” ืœืชื—ื–ื™ื•ืช ืืจื•ื›ื•ืช ื˜ื•ื•ื— ืฉืงืฉื•ืช ืœื—ื™ื–ื•ื™ (ื”ื›ื ืกื•ืช, ื”ื•ืฆืื•ืช, ืจื™ื‘ื™ื•ืช); ืฉื™ื ื•ื™ ืงื˜ืŸ ื‘ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื™ื•ืฆืจ ื”ื‘ื“ืœ ื’ื“ื•ืœ ื‘ืฉื•ื•ื™; ื“ื•ืจืฉืช ืฉื•ืง ืฉื›ื™ืจื•ืช ื™ืฆื™ื‘ ื•ื ืชื•ื ื™ื ืืžื™ื ื™ื.ืจื’ื™ืฉื” ื‘ืžื™ื•ื—ื“ ืœืฉื™ืขื•ืจ ื”ืคื—ืช ื•ืœืืžื™ื“ืช ื”ื”ืชื™ื™ืฉื ื•ืช ื”ื›ืœื›ืœื™ืช; ื‘ืžื™ืงืจื™ื ืฉืœ ืขืœื™ื™ืช ืžื—ื™ืจื™ ืงืจืงืข ื“ืจืžื˜ื™ืช, ืขืœื•ืช ื”ื”ืงืžื” ืขืฉื•ื™ื” ืœื”ื™ื•ืช ื ืžื•ื›ื” ืžืฉืžืขื•ืชื™ืช ืžืžื—ื™ืจ ื”ืฉื•ืง (ืื• ืœื”ืคืš ื‘ืฉื•ืง ื“ื™ื›ืื•ื ื™); ืžืชืขืœืžืช ืžื’ื•ืจืžื™ ืขืจืš ื‘ืœืชื™ ืžื•ื—ืฉื™ื™ื (ืžื•ื ื™ื˜ื™ืŸ ืžื™ืงื•ื, ืชื•ืขืœื•ืช ืžื™ื•ื—ื“ื•ืช ื•ื›ื•').

ื›ืืžื•ืจ, ืฉืžืื™ ืžืงืฆื•ืขื™ ื™ื‘ืฆืข ื‘ื›ืœ ืฉื•ืžื” ืžืงื™ืคื” ืืช ื›ืœ ื”ื’ื™ืฉื•ืช ื”ืจืœื•ื•ื ื˜ื™ื•ืช ืœื ื›ืก, ื‘ืžื™ื“ืช ื”ืืคืฉืจ, ื›ื“ื™ ืœื‘ื ื•ืช ื‘ืกื™ืก ืžื•ืฆืง ืœื”ืขืจื›ืช ื”ืฉื•ื•ื™. ืฉื™ืžื•ืฉ ื‘ืžืกืคืจ ื’ื™ืฉื•ืช ืžื’ื‘ื™ืจ ืืช ืืžื™ื ื•ืช ื”ืฉื•ืžื”, ืžืืคืฉืจ ื”ืฆืœื‘ืช ื ืชื•ื ื™ื ื•ื‘ื“ื™ืงืช ืกื‘ื™ืจื•ืช, ื•ื‘ืœื‘ื“ ืฉื”ืฉืžืื™ ื™ื™ืฉื ืฉื™ืงื•ืœ ื“ืขืช ื‘ื‘ื—ื™ื ืช ื”ืคืขืจื™ื. ืชืงื ื™ ืฉืžืื•ืช ื‘ื™ื ืœืื•ืžื™ื™ื ืžื‘ื”ื™ืจื™ื ื›ื™ ืื™ืŸ ืœืงื‘ื•ืข ืฉื•ื•ื™ ืกื•ืคื™ ื›ืžืžื•ืฆืข ืคืฉื•ื˜ ืฉืœ ื”ืชื•ืฆืื•ืช, ืืœื ื™ืฉ ืœื‘ื—ื•ืŸ ืืช ืžื”ื™ืžื ื•ืช ื”ืจืœื•ื•ื ื˜ื™ืช ืฉืœ ื›ืœ ื’ื™ืฉื” ืœืžืงืจื”, ื•ืœื”ืกื‘ื™ืจ ื›ื™ืฆื“ ื”ื’ื™ืข ื”ืฉืžืื™ ืœืขืจืš ื”ืกื•ืคื™shamy-nadlan.co.ilselling-guide.fanniemae.com. ื‘ืคื•ืขืœ, ืื™ืŸ ืžืฉืงืœ ืฉื•ื•ื” ืœื›ืœ ื”ื’ื™ืฉื•ืช ื‘ื›ืœ ืžืฆื‘ โ€“ ืœืžืฉืœ, ื‘ื“ื™ืจืช ืžื’ื•ืจื™ื ื™ื™ื ืชืŸ ืžืฉืงืœ ืขื™ืงืจื™ ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื‘ืขื•ื“ ื‘ื—ื ื•ืช ืžื ื™ื‘ื” ืื• ื ื›ืก ืžืกื—ืจื™ ื™ื“ื’ื™ืฉื• ืืช ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸshamy-nadlan.co.il. ื’ื™ืฉืช ื”ืขืœื•ืช, ื›ืืžื•ืจ, ืชืฉืžืฉ ื‘ืขื™ืงืจ ื›ื‘ื“ื™ืงืช ื’ื‘ื•ืœ ืขืœื™ื•ืŸ (ืื• ืชื—ืชื•ืŸ ื‘ืžืงืจื™ื ืฉืœ ืงืจืงืข) ื•ื‘ืžืงืจื™ื ืžื™ื•ื—ื“ื™ื ื‘ื”ื ื”ื™ื ื”ื’ื™ืฉื” ื”ื™ื—ื™ื“ื” ื”ื–ืžื™ื ื”.

ืฉื•ื ื•ืช ื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ื’ื™ืฉื•ืช: ืžื•ื“ืœื™ื ืฉื•ื ื™ื ืื• ื›ืฉืœ ืฉื•ืžืชื™?

ืžื˜ื‘ืข ื”ื“ื‘ืจื™ื, ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ืžืชื‘ืกืกื•ืช ืขืœ ื”ื ื—ื•ืช ื•ืžืงื•ืจื•ืช ื ืชื•ื ื™ื ืฉื•ื ื™ื, ื•ืœื›ืŸ ื ื“ื™ืจ ืฉื”ืชื•ืฆืื•ืช ืฉืœื”ืŸ ืชื”ื™ื™ื ื” ื–ื”ื•ืช ืœื—ืœื•ื˜ื™ืŸ ืขื‘ื•ืจ ืื•ืชื• ื ื›ืก. ืคืขืจ ืžืกื•ื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ื•ื ืœื ืจืง ืฆืคื•ื™ ืืœื ื›ืžืขื˜ ื‘ืœืชื™ ื ืžื ืข, ื•ืื™ื ื• ืžืฆื‘ื™ืข ื‘ื”ื›ืจื— ืขืœ ื˜ืขื•ืช. ืœืžืขืฉื”, ื‘ืชื™ ืžืฉืคื˜ ื•ืคืจืฉื ื•ื™ื•ืช ืžืงืฆื•ืขื™ื•ืช ื”ื“ื’ื™ืฉื• ืคืขืžื™ื ืจื‘ื•ืช ื›ื™ ื”ืขืจื›ืช ืฉื•ื•ื™ ื”ื™ื ื‘ื‘ื—ื™ื ืช ืื•ืžื“ืŸ ื•ืœื ืžื“ืข ืžื“ื•ื™ืง โ€“ ื–ื•ื”ื™ ื“ืขื” ืžืงืฆื•ืขื™ืช ืฉืœ ื”ืฉืžืื™, ื”ืžื‘ื•ืกืกืช ืขืœ ืžื™ื“ืข ื—ืœืงื™ ื•ื”ื ื—ื•ืช, ื•ืœื›ืŸ ืœื’ื™ื˜ื™ืžื™ ืฉืฉื ื™ ืฉืžืื™ื (ืื• ืฉืชื™ ืฉื™ื˜ื•ืช) ื™ืคื™ืงื• ืžืกืคืจื™ื ืฉื•ื ื™ื ื‘ืžื™ื“ืช ืžื”appraisersforum.comdannus.co.il. ืœืžืฉืœ, ืฉื ื™ ืฉืžืื™ื ืฉืขื•ื‘ื“ื™ื ืขื ืื•ืชื ื ืชื•ื ื™ ืฉื•ืง ืขืฉื•ื™ื™ื ืขื“ื™ื™ืŸ ืœื”ื’ื™ืข ืœืฉื•ืžื•ืช ืฉื•ื ื•ืช ืžืขื˜, ืขืงื‘ ื”ื‘ื“ืœื™ ืฉื™ืงื•ืœ ื“ืขืช ื•ื”ื“ื’ืฉื™ ื ื™ืชื•ื— ืฉื•ื ื™ื ืฉื”ื ื ื•ืชื ื™ื ืœืžืจื›ื™ื‘ื™ ื”ืฉื•ืžื”dannus.co.il. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ื”ืฉืžืื•ืช ื”ื™ื ืืžื ื•ืช ื•ืœื ืžื“ืข ืžื•ื—ืœื˜, ื•ืœื›ืŸ ืฉื•ื ื•ืช ืžืชื•ื ื” ื‘ืชื•ืฆืื•ืช ืื™ื ื” ื‘ื”ื›ืจื— ื›ืฉืœ โ€“ ื”ื™ื ืคื•ืขืœ ื™ื•ืฆื ืฉืœ ื—ืฉื™ื‘ื” ืขืฆืžืื™ืช ื•ืžื™ื“ืข ืฉื•ื ื” ื”ื–ืžื™ืŸ ืœื›ืœ ืฉืžืื™dannus.co.il.ืขื ื–ืืช, ืขื•ืœื” ื”ืฉืืœื”: ื”ื™ื›ืŸ ืขื•ื‘ืจ ื”ื’ื‘ื•ืœ ื‘ื™ืŸ "ืฉื•ื ื•ืช ืœื’ื™ื˜ื™ืžื™ืช" ืœื‘ื™ืŸ "ืคืขืจ ื‘ืขื™ื™ืชื™" ืฉืžืจืžื– ืขืœ ื˜ืขื•ืช ืื• ื›ืฉืœ? ื›ืืŸ ื ื›ื ืกื™ื ืฉื™ืงื•ืœื™ื ืฉืœ ืขื•ืฆืžืช ื”ืคืขืจ ื•ื ืกื™ื‘ื•ืชื™ื•. ืื ื’ื™ืฉื” ืื—ืช ื ื•ืชื ืช ืขืจืš ืฉืœ ื ื ื™ื— 5% ื™ื•ืชืจ ืžื”ื’ื™ืฉื” ื”ืฉื ื™ื™ื”, ื–ื” ืขืฉื•ื™ ืœื™ืคื•ืœ ื‘ืžืกื’ืจืช ื”ื˜ืขื•ืช ื”ืกื‘ื™ืจื” ื•ืื™-ื”ื•ื•ื“ืื•ืช ื”ื˜ื‘ื•ืขื” ื‘ืชื”ืœื™ืš (ื˜ื•ื•ื— ืฉื”ืžืฉืชืžืฉื™ื ื™ื›ื•ืœื™ื ืœืฆืคื•ืช ืœื•). ืื•ืœื ืื ื”ืคืขืจ ื’ื“ื•ืœ ืžืื•ื“ โ€“ ืœืžืฉืœ 30% ืื• 50% โ€“ ืงืฉื” ืœื”ืชื™ื™ื—ืก ืœื›ืš ื›ืืœ ื”ื‘ื“ืœ ืกืžืœื™ ื‘ื’ื™ืฉื•ืช; ืคืขืจ ื›ื–ื” ืžื—ื™ื™ื‘ ื‘ื“ื™ืงื” ืžืขืžื™ืงื”: ืื•ืœื™ ืื—ืช ื”ื’ื™ืฉื•ืช ื ืกืžื›ืช ืขืœ ื ืชื•ื ื™ื ืฉื’ื•ื™ื™ื? ืื•ืœื™ ื”ื•ื ื—ื• ื”ื ื—ื•ืช ืœื ืžื‘ื•ืกืกื•ืช? ืื• ืฉืžื ื”ืžื•ื“ืœื™ื ืขืฆืžื ืžืฉืงืคื™ื ื”ื™ื‘ื˜ื™ื ืฉื•ื ื™ื ืฉืœ ื”ืฉื•ืง (ืขืœื•ืช ืžื•ืœ ืฉื•ืง ื—ื•ืคืฉื™) ืฉื”ืชืจื—ืงื• ื–ื” ืžื–ื”? ืœื”ืœืŸ ื›ืžื” ื’ื•ืจืžื™ื ืžืจื›ื–ื™ื™ื ืœื”ื™ื•ื•ืฆืจื•ืช ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช โ€“ ื—ืœืงื ืœื’ื™ื˜ื™ืžื™ื™ื ื•ื—ืœืงื ืขืœื•ืœื™ื ืœื”ืขื™ื“ ืขืœ ื‘ืขื™ื”:

  • ื”ื‘ื“ืœื™ื ื‘ืžื™ื“ืข ื•ื‘ื ืชื•ื ื™ื: ื›ืœ ื’ื™ืฉื” ืฉื•ืื‘ืช ืžืžืงื•ืจ ืžื™ื“ืข ืื—ืจ. ื™ื™ืชื›ืŸ ืฉืœื ื›ืก ืžืกื•ื™ื ื™ืฉ ืžืขื˜ ืžืื•ื“ ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ืขื“ื›ื ื™ื•ืช (ืžื’ื‘ืœื” ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”), ืืš ื™ืฉ ื ืชื•ื ื™ ืฉื›ื™ืจื•ืช ื˜ื•ื‘ื™ื (ื›ืš ืฉื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืืžื™ื ื” ื™ื•ืชืจ). ื‘ืžืฆื‘ ื›ื–ื”, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืชืชื‘ืกืก ืื•ืœื™ ืขืœ ื”ืฉื•ื•ืื•ืช ืคื—ื•ืช ืžื“ื•ื™ืงื•ืช (ื›ืžื• ืขืกืงืื•ืช ื™ืฉื ื•ืช ื™ื•ืชืจ ืื• ื‘ืื–ื•ืจ ืจื—ื•ืง) โ€“ ืœื ืžืคืชื™ืข ืฉื”ืชื•ืฆืื” ืขืฉื•ื™ื” ืœืกื˜ื•ืช ืžืชื•ืฆืืช ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื”ืžื“ื•ื™ืงืช. ืื™ื›ื•ืช ื•ื–ืžื™ื ื•ืช ื”ื ืชื•ื ื™ื ืžื”ื•ื•ืช ื’ื•ืจื ืจืืฉื•ืŸ ื‘ืžืขืœื”: ื›ืืฉืจ ื–ืจื ื”ืื™ื ืคื•ืจืžืฆื™ื” ื”ื–ืžื™ืŸ ืœืฉืžืื™ ืฉื•ื ื”, ืื• ื—ืœืงื™, ื”ื•ื ืขืฉื•ื™ ืœื”ื•ื‘ื™ืœ ืœืคืขืจื™ ืชื•ืฆืื•ืชdannus.co.ildannus.co.il. ืฉืชื™ ื’ื™ืฉื•ืช ื™ื›ื•ืœื•ืช ืœื”ื™ื•ืช "ื ื›ื•ื ื•ืช" ืžืชื•ื“ื•ืœื•ื’ื™ืช, ืืš ืื—ืช ื ื™ื–ื•ื ื” ืžืžื™ื“ืข ืคื—ื•ืช ื˜ื•ื‘ ื•ืœื›ืŸ ืชื•ืฆืื•ืชื™ื” ืคื—ื•ืช ืืžื™ื ื•ืช.
  • ืžื™ืงื•ื“ ื‘ืขืจืš ืฉื•ื ื” (ืฉื•ืง ืœืขื•ืžืช ืขืœื•ืช): ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžื ืกื” ืœืฉืงืฃ ืืช ืžื—ื™ืจ ื”ืฉื•ืง ื”ื ื•ื›ื—ื™ ื‘ื”ืชื‘ืกืก ืขืœ ืขืกืงืื•ืช, ื‘ืขื•ื“ ื’ื™ืฉืช ื”ืขืœื•ืช ืžืฉืงืคืช ืืช ืขืœื•ืช ื”ื”ื—ืœืคื” ืฉืœ ื”ื ื›ืก. ื‘ืฉื•ืง ื™ืขื™ืœ ื•ืฉื™ื•ื•ื™ ืžืฉืงืœ, ืฉืชื™ ื”ืขืจื›ื•ืช ืืœื” ืืžื•ืจื•ืช ืœื”ืชืœื›ื“ (ื›ื™ ืžื—ื™ืจ ืฉื•ืง ืฉืœ ื ื›ืก ื‘ื ื•ื™ ืฆืจื™ืš ืœื”ืชืงืจื‘ ืœืขืœื•ืช ื”ืงืžืชื•, ื‘ื”ื™ื ืชืŸ ืจื•ื•ื— ื™ื–ืžื™ ืกื‘ื™ืจ). ืื‘ืœ ืฉื•ื•ืงื™ื ืจื‘ื™ื ืื™ื ื ื‘ืฉื™ื•ื•ื™ ืžืฉืงืœ: ืœืžืฉืœ, ื‘ืชืงื•ืคืช ื‘ื™ืงื•ืฉ ื’ื•ืื” ื™ืชื›ืŸ ืฉืžื—ื™ืจื™ ื”ื‘ืชื™ื ื’ื‘ื•ื”ื™ื ื‘ื”ืจื‘ื” ืžืขืœื•ื™ื•ืช ื”ื‘ื ื™ื™ื”, ืขืงื‘ ื”ื™ืฆืข ืงืจืงืข ืžื•ื’ื‘ืœ ืื• ืจื›ื™ื‘ ืกืคืงื•ืœื˜ื™ื‘ื™. ื‘ืžืฆื‘ ื›ื–ื”, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืชื ื™ื‘ ืฉื•ื•ื™ ื’ื‘ื•ื” ืžืฉืžืขื•ืชื™ืช ืžื’ื™ืฉืช ื”ืขืœื•ืช โ€“ ื•ื–ื” ืœื ื‘ื”ื›ืจื— ืื•ืžืจ ืฉืื—ืช ืžื”ืŸ "ื˜ื•ืขื”"; ื”ืŸ ืžื•ื“ื“ื•ืช ื“ื‘ืจื™ื ืฉื•ื ื™ื (ืžื—ื™ืจ ืฉืžืฉืœื ืงื•ื ื” ื ืœื”ื‘ ื‘ืฉื•ืง ืœืขื•ืžืช ืขืœื•ืช ืžืฆื™ืื•ืชื™ืช ืฉืœ ื‘ื ื™ื™ื”). ื‘ืฆื•ืจื” ื“ื•ืžื”, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืขืฉื•ื™ื” ืœืชืืจ "ืฉื•ื•ื™ ื”ืฉืงืขื”" ืžื ืงื•ื“ืช ืžื‘ื˜ ืฉืœ ืžืฉืงื™ืข ืจืฆื™ื•ื ืœื™, ื‘ืขื•ื“ ืฉื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืงื•ืœื˜ืช ืืœืžื ื˜ื™ื ืจื’ืฉื™ื™ื ืื• ืืกื˜ืจื˜ื’ื™ื™ื ื‘ืขืกืงืื•ืช (ื›ืžื• ืงื•ื ื” ืคืจื˜ื™ ืฉืžื•ื›ืŸ ืœืฉืœื ืคืจืžื™ื” ืœื‘ื™ืช ื—ืœื•ืžื•ืชื™ื•). ื›ืš, ืคืขืจื™ื ืžื•ื‘ื ื™ื ื™ื›ื•ืœื™ื ืœื”ื™ื•ื•ืฆืจ ืคืฉื•ื˜ ื›ื™ ื”ื’ื™ืฉื•ืช ืžื‘ื™ื˜ื•ืช ืขืœ ื”ื ื›ืก ื“ืจืš ืขื“ืฉื•ืช ืฉื•ื ื•ืช.
  • ืจื’ื™ืฉื•ืช ื”ื ื—ื•ืช ื•ืฉื™ืงื•ืœ ื“ืขืช ืฉืžืื™: ื›ืœ ื’ื™ืฉื” ื“ื•ืจืฉืช ืžื”ืฉืžืื™ ืœื‘ืฆืข ื”ื ื—ื•ืช (Implicit assumptions) ื•ืœื”ืคืขื™ืœ ืฉื™ืคื•ื˜ ืžืงืฆื•ืขื™ โ€“ ื‘ื™ืŸ ืื ื‘ืงื‘ื™ืขืช ืื—ื•ื–ื™ ื”ืชืืžื” ื‘ื™ืŸ ื ื›ืกื™ื (ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”), ื‘ื‘ื—ื™ืจืช ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื•ืฆืคื™ ื”ื’ื™ื“ื•ืœ (ื‘ื’ื™ืฉืช ื”ื”ื›ื ืกื”), ืื• ื‘ืืžื™ื“ืช ื”ืคื—ืช (ื‘ื’ื™ืฉืช ื”ืขืœื•ืช). ืฉื™ื ื•ื™ื™ื ืžืชื•ื ื™ื ื‘ื”ื ื—ื•ืช ื”ืœืœื• ืžื•ื‘ื™ืœื™ื ืœืคืขืจื™ ืฉื•ื•ื™ ื ื™ื›ืจื™ื. ืœืคื™ื›ืš, ื™ื™ืชื›ืŸ ืฉืฉื ื™ ืฉืžืื™ื ืฉืžื™ื™ืฉืžื™ื ืื•ืชื” ื’ื™ืฉื” ื™ืงื‘ืœื• ืขืจื›ื™ื ืฉื•ื ื™ื ื‘ื’ืœืœ ื”ื‘ื“ืœื™ ื”ื ื—ื•ืช โ€“ ืžื” ืฉืžื›ืคื™ืœ ืืช ื”ืคื•ื˜ื ืฆื™ืืœ ืœืคืขืจ ื›ืืฉืจ ืžืฉื•ื•ื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ืฉื•ื ื•ืช. ืื ืื—ืช ื”ื’ื™ืฉื•ืช ื”ื•ืคืขืœื” ืขื ื”ื ื—ื•ืช ื‘ืœืชื™ ืžืชืื™ืžื•ืช (ืœืžืฉืœ ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ืœื ืจื™ืืœื™ ื”ื ืžื•ืš ืžื“ื™, ืื• ื”ืชืืžื•ืช ืœืงื•ืžืคืืจื‘ืœื™ื ืœื ืขืงื‘ื™ื•ืช), ื”ื™ื ืชื ื™ื‘ ืชื•ืฆืื” ืžื•ื˜ื” ืœืขื•ืžืช ื’ื™ืฉื” ืื—ืจืช ืฉืงื™ื‘ืœื” ื ืชื•ื ื™ื ืืžื™ื ื™ื ื™ื•ืชืจ. ื‘ืžืฆื‘ ื–ื” ื”ืคืขืจ ืื™ื ื• "ืืฉืžืช" ื”ืžื•ื“ืœ ืืœื ื ื•ื‘ืข ืžื˜ืขื•ืช ืื ื•ืฉ ืื• ื—ื•ืกืจ ืื™ืกื•ืฃ ืžื™ื“ืข ืžืกืคืง ืžืฆื“ ื”ืฉืžืื™.
  • ืžืฆื‘ ืฉื•ืง ื—ืจื™ื’ ืื• ืื™-ืจืฆื™ื•ื ืœื™: ืฉื•ืง ื”ื ื“ืœ"ืŸ ืœื ืชืžื™ื“ ืžืชื ื”ื’ ืœืคื™ ืžื•ื“ืœื™ื ืชืื•ืจื˜ื™ื™ื. ืœืขื™ืชื™ื ืžื—ื™ืจื™ ืขืกืงืื•ืช ื‘ืฉื•ืง ืžื•ื ืขื™ื ืขืœ-ื™ื“ื™ ื’ื•ืจืžื™ื ืœื ืจืฆื™ื•ื ืœื™ื™ื โ€“ "ืื•ืคื ืช ื”ืฉืงืขื”", ืฆื™ืคื™ื•ืช ืœื ืžืฆื™ืื•ืชื™ื•ืช, ืื• ืืคื™ืœื• ืžื™ื“ืข ืคื ื™ื. ื‘ืžืฆื‘ื™ื ื›ืืœื•, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” "ืชืงืœื•ื˜" ืืช ืžื—ื™ืจื™ ื”ืฉื•ืง ื”ื’ื‘ื•ื”ื™ื/ื ืžื•ื›ื™ื ื”ืœืœื•, ื‘ื–ืžืŸ ืฉื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืื• ื”ืขืœื•ืช ืขืฉื•ื™ื•ืช ืœื”ืฆื‘ื™ืข ืขืœ ืฉื•ื•ื™ ื ืžื•ืš/ื’ื‘ื•ื” ื™ื•ืชืจ ื‘ื”ืชืืžื” ืœืขืจื›ื™ื "ื‘ืกื™ืกื™ื™ื". ื“ื•ื’ืžื”: ื‘ื™ืฉืจืืœ ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช ื˜ื™ืคืกื• ืœืฉื™ืื™ื ื‘ืขื•ื“ ืฉื“ืžื™ ื”ืฉื›ื™ืจื•ืช (ื”ื”ื›ื ืกื”) ืœื ื’ื“ืœื• ื‘ืคืจื•ืคื•ืจืฆื™ื” ื“ื•ืžื”. ื”ืชื•ืฆืื” โ€“ ืขื‘ื•ืจ ืื•ืชื” ื“ื™ืจื”, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืชื ื™ื‘ ืฉื•ื•ื™ ื’ื‘ื•ื” ื‘ื”ืจื‘ื” ืžืฉื•ื•ื™ ื‘ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (ื”ืžื‘ื•ืกืก ืขืœ ืฉื›"ื“) ื›ื™ ืชืฉื•ืืช ื”ืฉื›ื™ืจื•ืช ื ืžื•ื›ื” ืžืื•ื“. ืคืขืจ ื›ื–ื” ืขืฉื•ื™ ืœื”ืขื™ื“ ืขืœ ืฉื•ืง "ืžื ื•ืคื—" ืฉื‘ื• ื”ืงื•ื ื™ื ืžื•ื›ื ื™ื ืœืฉืœื ืžืขื‘ืจ ืœืžื” ืฉื”ื ื›ืก ืฉื•ื•ื” ื›ืœื›ืœื™ืช ื›ื”ืฉืงืขื”. ื“ื•ื’ืžื” ื”ืคื•ื›ื”: ื‘ืฉื•ืง ืจื•ื•ื™ ื‘ื”ื™ืฆืข, ื™ื™ืชื›ืŸ ืฉื ื›ืกื™ื ื ืžื›ืจื™ื ื‘ืžื—ื™ืจื™ื ื”ื ืžื•ื›ื™ื ืžืขืจื›ื ื”ืืœื˜ืจื ื˜ื™ื‘ื™ (ืขืœื•ืช) ื›ื™ ื”ืžื•ื›ืจื™ื ืœื—ื•ืฆื™ื โ€“ ืื– ื’ื™ืฉืช ื”ืขืœื•ืช ืชืจืื” ืขืจืš ื’ื‘ื•ื” ืžืžื—ื™ืจื™ ื”ืฉื•ืง. ื‘ืžืงืจื™ื ืืœื” ื”ืคืขืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืžืกืคืง ืชื•ื‘ื ื” โ€“ ืื•ืœื™ ื”ืฉื•ืง ืื™ื ื• ื‘ื”ื›ืจื— "ืจืฆื™ื•ื ืœื™" ืื• ื‘ืฉื™ื•ื•ื™ ืžืฉืงืœ โ€“ ืืš ื”ื•ื ืœื ื‘ื”ื›ืจื— ืžืฆื‘ื™ืข ืขืœ ื›ืฉืœ ื‘ืฉื•ืžื”, ืืœื ืขืœ ืžืฆื™ืื•ืช ืฉื•ืง ื‘ืขื™ื™ืชื™ืช.
  • ื›ืฉืœ ืฉื•ืžืชื™ ืื• ืจืฉืœื ื•ืช: ืœืฆื“ ื›ืœ ื”ื”ืกื‘ืจื™ื ื”ืœื’ื™ื˜ื™ืžื™ื™ื, ื—ื™ื™ื‘ื™ื ืœืฉืงื•ืœ ื’ื ืืช ื”ืืคืฉืจื•ืช ืฉื”ืคืขืจ ื ื•ื‘ืข ืžื˜ืขื•ื™ื•ืช ืื• ื”ื˜ื™ื” ืžืงืฆื•ืขื™ืช ืฉืœ ื”ืฉืžืื™. ืœืžืฉืœ, ืื ื”ืฉืžืื™ ื‘ื™ืฆืข ื—ื™ืฉื•ื‘ ืฉื’ื•ื™ ื‘ื’ื™ืฉืช ื”ืขืœื•ืช (ื”ื›ืคื™ืœ ืืช ื”ืฉื˜ื— ื‘ืื•ืคืŸ ืžื•ื˜ืขื”, ืื• ืฉื›ื— ืœื’ืจื•ืข ืจื›ื™ื‘ ืคื—ืช) โ€“ ื”ืชื•ืฆืื” ื™ื›ื•ืœื” ืœื”ื™ื•ืช ื’ื‘ื•ื”ื” ืžืฉืžืขื•ืชื™ืช. ืื• ืื ื”ืฉืžืื™ ื‘ื—ืจ ื‘ืื•ืคืŸ ืžื’ืžืชื™ ืขืกืงืื•ืช ืœื”ืฉื•ื•ืื” ืฉืชื•ืžื›ื•ืช ื‘ืขืจืš ืจืฆื•ื™ (ื ื ื™ื— ื‘ื—ืจ ืจืง ืืช ื”ืขืกืงืื•ืช ื”ื’ื‘ื•ื”ื•ืช ื‘ื™ื•ืชืจ ื›ื“ื™ ืœื”ืฆื“ื™ืง ืฉื•ื•ื™ ื’ื‘ื•ื”) โ€“ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืฉืœื• ืชื ื™ื‘ ืขืจืš ืžื ื•ืคื— ืœืขื•ืžืช ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช ื™ื•ืชืจ. ืจืฉืœื ื•ืช ื™ื›ื•ืœื” ืœื”ืชื‘ื˜ื ื’ื ื‘ืื™-ื‘ื“ื™ืงืช ื ืชื•ื ื™ื: ื”ืฉื•ื•ืื” ืฉืœื ืขื•ื“ื›ื ื” ืœื”ืชืืžื•ืช, ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ืฉืœืงื•ื— "ืžื”ืื•ื•ื™ืจ" ืœืœื ื‘ื“ื™ืงืช ืฉื•ืง, ืื• ืฉื™ืžื•ืฉ ื‘ืขืœื•ื™ื•ืช ื‘ื ื™ื™ื” ืœื ืขื“ื›ื ื™ื•ืช. ื‘ืžืฆื‘ื™ื ื›ืืœื•, ืคืขืจ ื’ื“ื•ืœ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ื•ื ื‘ืืžืช ืกื™ืžืŸ ืื–ื”ืจื” โ€“ ื”ื•ื ืขืฉื•ื™ ืœื”ืชืจื™ืข ืฉื”ืฉืžืื™ ืœื ืขืฉื” ืขื‘ื•ื“ื” ื–ื”ื™ืจื” ื“ื™ื” ื‘ืื—ืช ื”ื’ื™ืฉื•ืช. ื‘ืชื™ ืžืฉืคื˜ ื•ื—ื•ืงืจื™ื ืžืฆื™ื™ื ื™ื ืฉื‘ืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ืžื™ื•ื—ื“, ื”ืฆื™ื‘ื•ืจ ื ื•ื˜ื” ืœืื‘ื“ ืืžื•ืŸ ื‘ืฉื•ืžื”, ื•ืจื•ืื” ื‘ื›ืš ืื™ื ื“ื™ืงืฆื™ื” ืœื—ื•ืกืจ ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ืื• ืžืงืฆื•ืขื™ื•ืชdannus.co.ildannus.co.il. ื›ืœื•ืžืจ, ื›ื›ืœ ืฉื”ืคืขืจ ื’ื“ืœ, ื›ืš ื’ื•ื‘ืจ ื”ื—ืฉืฉ ืฉืžืฉื”ื• "ืœื ื‘ืกื“ืจ" ื‘ืื—ืช ื”ื”ืขืจื›ื•ืช โ€“ ื‘ื™ืŸ ืื ื–ื• ื”ื ื—ื” ืžื•ืคืจื›ืช, ืฉื™ืงื•ืœ ืžื•ื˜ืขื”, ืื• ืืฃ ื”ื˜ื™ื™ืช ืื™ืฉื•ืจ ืžืฆื“ ื”ืฉืžืื™ ืœื˜ื•ื‘ืช ื”ืœืงื•ื— ืฉืœื•.

ืœืกื™ื›ื•ื ื—ืœืง ื–ื”, ืฉื•ื ื•ืช ืžืกื•ื™ืžืช ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ื™ื ื—ืœืง ืžื•ื‘ื ื” ืžืชื”ืœื™ืš ื”ื”ืขืจื›ื” โ€“ ื›ืœ ืขื•ื“ ื”ืคืขืจ ืžืชื•ืŸ ื•ื ื™ืชืŸ ืœื”ืกื‘ืจ, ืื™ืŸ ืœืจืื•ืช ื‘ื• ื›ืฉืœืขืฆืžื• ื›ืฉืœ. ื”ื”ื™ืคืš: ื‘ืžื™ื“ื” ื•ื”ื’ื™ืฉื•ืช ื”ื™ื• ืชืžื™ื“ ืžื ื™ื‘ื•ืช ืื•ืชื• ืžืกืคืจ ื‘ื“ื™ื•ืง, ื”ื™ื” ื–ื” ื—ืฉื•ื“ (ืฉืžื ื”ืฉืžืื™ "ื”ื ื“ืก" ืืช ื”ืชื•ืฆืื•ืช ื‘ื›ื•ื— ื›ื“ื™ ืœื”ืชืื™ื). ืืš ืชืคืงื™ื“ื• ืฉืœ ื”ืฉืžืื™ ื”ื•ื ืœื‘ื—ื•ืŸ ื‘ืื•ืคืŸ ื‘ื™ืงื•ืจืชื™ ื›ืœ ืคืขืจ ื•ืœืฉืื•ืœ ืืช ืขืฆืžื•: ื”ืื ื”ืคืขืจ ื”ื’ื™ื•ื ื™ ืœืื•ืจ ืžืืคื™ื™ื ื™ ื”ืฉื•ืง ื•ื”ื ื›ืก, ืื• ืฉืžื ื”ื•ื ืžืฆื‘ื™ืข ืขืœ ื˜ืขื•ืช ืื• ื”ื ื—ื” ืฉื“ื•ืจืฉืช ืชื™ืงื•ืŸ? ืขืœ ื”ืฉืžืื™ ืœื”ืชืขื›ื‘ ื‘ืžื™ื•ื—ื“ ืขืœ ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื•ืœื‘ืจืจ ืืช ืžืงื•ืจื, ื‘ืžืงื•ื ืœื˜ืื˜ื ืื•ืชื ืžืชื—ืช ืœืฉื˜ื™ื—. ื’ื™ืฉื” ืฉืงื•ืœื” ื•ืžืงืฆื•ืขื™ืช ืชื›ื™ืจ ื‘ื›ืš ืฉืฉื•ืžื” ื”ื™ื ืœืขื•ืœื ืœื ื ืงื•ื“ื” ืื—ืช ื‘ืœื‘ื“, ืืœื ืชื”ืœื™ืš ืฉืœ ืื™ืกื•ืฃ ื•ื ื™ืชื•ื— ืฉื‘ืกื•ืคื• ื ื“ืจืฉืช ื”ืฆืœื‘ืช ืฉื™ื˜ื•ืช (Reconciliation) ื›ื“ื™ ืœื”ื’ื™ืข ืœื—ื•ื•ืช ื“ืขืช ืกื•ืคื™ืช ืžื”ื™ืžื ื”. ื”ืชืงื ื™ื ื”ืžืงืฆื•ืขื™ื™ื (ื›ื’ื•ืŸ ืชืงืŸ USPAP ื”ืืžืจื™ืงืื™ ื•ืชืงื ื™ IVS ื”ื‘ื™ื ืœืื•ืžื™ื™ื) ืžื—ื™ื™ื‘ื™ื ื‘ืžืคื•ืจืฉ ืฉื”ืฉืžืื™ ื™ืคืจื˜ ื‘ื”ืขืจื›ืชื• ืืช ื ื™ืชื•ื— ื•ืื™ื›ื•ืช ื”ื ืชื•ื ื™ื ื‘ื›ืœ ื’ื™ืฉื”, ื™ืกื‘ื™ืจ ืืช ืคืขืจื™ ื”ืชื•ืฆืื•ืช ื•ื™ืฆื“ื™ืง ื‘ืื™ื–ื• ืžื™ื“ื” ื”ื•ื ืžืกืชืžืš ืขืœ ื›ืœ ื’ื™ืฉื” ื‘ืขืจืš ื”ืกื•ืคื™selling-guide.fanniemae.comselling-guide.fanniemae.com. ืœืžืขืฉื”, USPAP (Standard 1-6) ื•ืชืงืŸ IVS 105 ืžื“ื’ื™ืฉื™ื ื›ื™ ื‘ื”ืชืงื‘ืœ ืชื•ืฆืื•ืช ืฉื•ื ื•ืช, especially ืื ื”ืŸ ืจื—ื•ืงื•ืช ื–ื• ืžื–ื•, ืขืœ ื”ืฉืžืื™ ืœื ืชื— ืžื“ื•ืข ื ื•ืฆืจื• ื”ืคืขืจื™ื ื•ืœื‘ื—ื•ืจ ื‘ืฆื•ืจื” ืžื•ืฉื›ืœืช ืืช ื”ืื•ืžื“ืŸ ื”ืžื™ื™ืฆื’ ื‘ื™ื•ืชืจ โ€“ ื•ืœื ืคืฉื•ื˜ ืœื—ืฉื‘ ืžืžื•ืฆืข ืžืกืคืจื™ ื’ืกrics.orgselling-guide.fanniemae.com.

ืžื”ื™ ืกื˜ื™ื™ื” "ืกื‘ื™ืจื”" ื•ืžื”ื™ ืกื˜ื™ื™ื” "ืงื™ืฆื•ื ื™ืช"?

ืื—ื“ ื”ืืชื’ืจื™ื ื”ื•ื ืœื”ื’ื“ื™ืจ ื‘ืื™ื–ื” ื’ื•ื“ืœ ืฉืœ ืคืขืจ ืขืœื™ื ื• ืœื”ืชื—ื™ืœ ืœื“ืื•ื’. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ืžื”ื• ื˜ื•ื•ื— ื”ื”ืคืจืฉ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืฉืื•ืชื• ื ื™ืชืŸ ืœืจืื•ืช ื›*"ืžืจื•ื•ื— ื˜ืขื•ืช ืกื‘ื™ืจ"* ื‘ืžืกื’ืจืช ืื•ืคื™ื™ื” ื”ืœื-ืžื“ื•ื™ืง ืฉืœ ื”ืฉืžืื•ืช, ื•ืžืชื™ ื”ืกื˜ื™ื™ื” ื—ื•ืจื’ืช ืžืขื‘ืจ ืœืžืงื•ื‘ืœ ื•ืžืขืœื” ืกื™ืžื ื™ ืฉืืœื”. ืื™ืŸ ืœื›ืš ืชืฉื•ื‘ื” ืžื•ื—ืœื˜ืช ืื•ื ื™ื‘ืจืกืœื™ืช, ืืš ืžืžื—ืงืจื™ื, ืชืงื ื™ื ื•ืคืกื™ืงื” ื ื™ืชืŸ ืœื’ื‘ืฉ ืงื•ื•ื™ื ืžื ื—ื™ื ืžืกืคืจื™ื™ื ื”ืžืงื•ื‘ืœื™ื ื‘ืชืขืฉื™ื™ื”:

  • ื›ืœืœ ืืฆื‘ืข ืžืงืฆื•ืขื™: ืฉืžืื™ื ืžื ื•ืกื™ื ื ื•ื”ื’ื™ื ืœืฆืคื•ืช ืฉื”ืชื•ืฆืื•ืช ืžืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช (ืื• ืœืคื—ื•ืช ื”ืขื™ืงืจื™ื•ืช ืฉื‘ื”ืŸ) ืชื”ื™ื™ื ื” ื‘ื˜ื•ื•ื— ื”ื‘ื“ืœ ืฉืœ ื›ืžื” ืื—ื•ื–ื™ื ื‘ื•ื“ื“ื™ื ืขื“ ืขืฉืจื•ืช ืื—ื•ื–ื™ื ืกืคื•ืจื™ื. ื‘ืขื ืคื™ ืฉืžืื•ืช ืฉื•ื ื™ื ืจื•ื•ื—ืช ื”ื”ื ื—ื” ืฉืื ื”ืฉื•ื•ื™ ื”ืกื•ืคื™ ื”ื ืงื‘ืข ืฉื•ื ื” ื‘ื™ื•ืชืจ ืž-10%โ€“15% ืžืŸ ื”ืฉื•ื•ื™ ืฉื”ื™ื” ืžืชืงื‘ืœ ืžื’ื™ืฉื” ื—ืœื•ืคื™ืช, ื ื“ืจืฉ ืฆื™ื“ื•ืง ืžืฉืžืขื•ืชื™dannus.co.il. ื›ืš ืœืžืฉืœ, ืžืืžืจ ืžืงืฆื•ืขื™ ืฉืœ ืฉืžืื™ ื™ืฉืจืืœื™ ืžืฆื™ื™ืŸ ืฉืคืขืจ ื”ืขื•ืœื” ืขืœ ื›-10%โ€“15% ื‘ื™ืŸ ืฉื•ืžื•ืช ื ืชืคืก ื›ื—ื•ืจื’ ืžื”ืชื—ื•ื ื”ืกื‘ื™ืจ ื•ื”ืžืงื•ื‘ืœ ื‘ืขื ืฃdannus.co.il. ื‘ืื•ืคืŸ ื“ื•ืžื”, ื‘ืืจื”"ื‘ ื™ืฉื ื” ื ื˜ื™ื™ื” ืœืจืื•ืช ืคืขืจ ื—ื“-ืกืคืจืชื™ ื›ืื—ื•ื–ื™ื ื›ื˜ื•ื•ื— ื ืกื‘ืœ: ื‘ืคื•ืจื•ื ืžืงืฆื•ืขื™ ืฉืœ ืฉืžืื™ื ืฆื•ื™ืŸ, ืœืžืฉืœ, ืฉ"ื˜ื•ื•ื— ืฉืœ 6% ื‘ื™ืŸ ื”ืขืจื›ื•ืช ื”ื•ื ืงื‘ื™ืœ" ื•ืฉื’ื•ืคื™ื ืžืžืžื ื™ื ืžืกื•ื™ืžื™ื ืืฃ ืžืฉืชืžืฉื™ื ื‘ืกืฃ ืฉืœ ื›-5% ื‘ื”ืขืจื›ืช ื‘ื™ืงื•ืจืช ืœืคื ื™ ืฉื™ืขืจืขืจื• ืขืœ ืฉื•ืžื” ืงื•ื“ืžืชappraisersforum.comappraisersforum.com. ื›ืœื•ืžืจ, ืกื˜ื™ื™ื” ืฉืœ ืขื“ ื›-5%โ€“10% ืœืจื•ื‘ ืื™ื ื” ืžืขื•ืจืจืช ื—ืฉื“, ื•ืื™ืœื• ืกื˜ื™ื™ื” ืฉืžืชืงืจื‘ืช ืื• ืขื•ื‘ื‘ืจืช 15% ืžืชื—ื™ืœื” ืœื”ื™ื—ืฉื‘ "ื’ื“ื•ืœื” ื‘ืžื™ื•ื—ื“" ื•ื“ื•ืจืฉืช ืชืฉื•ืžืช ืœื‘.
  • ืคืกื™ืงื” ืชืงื“ื™ืžื™ืช ืขืœ "ืžืจื•ื•ื— ื˜ืขื•ืช": ื‘ื‘ืชื™ ืžืฉืคื˜ ื‘ืขื•ืœื ื”ื•ื’ื“ืจ ื‘ืžืคื•ืจืฉ ืžืจื—ื‘ ืกื˜ื™ื™ื” ืžืงื•ื‘ืœ ืœืฉื•ืžื”. ื‘ืื ื’ืœื™ื”, ืœืžืฉืœ, ื ืงื‘ืข ื‘ืคืกืง ื”ื“ื™ืŸ Singer & Friedlander Ltd v. John D. Wood & Co (1977) ืขื™ืงืจื•ืŸ ื”-โ€œMargin of Errorโ€ ืฉืœืคื™ื• ืฉื ื™ ืฉืžืื™ื ืกื‘ื™ืจื™ื ืขืฉื•ื™ื™ื ืœื”ื’ื™ืข ืœืชื•ืฆืื•ืช ืฉื•ื ื•ืช ื•ืขื“ื™ื™ืŸ ืฉื ื™ื”ื ืœื ื™ื™ื—ืฉื‘ื• ืจืฉืœื ื™ื, ืื ื”ื”ื‘ื“ืœ ื‘ื™ื ื™ื”ื ื ืžืฆื ื‘ืชื•ืš ื˜ื•ื•ื— ืžืกื•ื™ืsquirepattonboggs.com. ืœืคื™ ืคืกื™ืงื” ื–ื•, ื”ื˜ื•ื•ื— "ื”ืžื•ืชืจ" ืœืฉื•ื ื•ืช ื‘ื“ืขื•ืช ื”ื•ื ื‘ื“ืจืš ื›ืœืœ ืขื“ ยฑ10% ืžื”ืฉื•ื•ื™ ื”ื ื›ื•ืŸ, ื•ื‘ืžืงืจื™ื ืžื•ืจื›ื‘ื™ื ื‘ืžื™ื•ื—ื“ ื ื™ืชืŸ ืœื”ืจื—ื™ื‘ื• ืœื›-ยฑ15%squirepattonboggs.com. ืจืง ืื ื—ื•ืจื’ ื”ืฉืžืื™ ืžืขื‘ืจ ืœื˜ื•ื•ื— ื–ื”, ื ื™ืชืŸ ืœื”ืกื™ืง ืœื›ืื•ืจื” ืฉื”ื”ืขืจื›ื” ื”ื™ื™ืชื” ืจืฉืœื ื™ืช ืื• ื‘ืœืชื™ ืกื‘ื™ืจื”. ืขื™ืงืจื•ืŸ ื“ื•ืžื” ื”ื™ื” ืžืงื•ื‘ืœ ืžืื– ื’ื ื‘ืคืกื™ืงื” ื”ื™ืฉืจืืœื™ืช ืœื’ื‘ื™ ืฉื•ืžืช ืžืงืจืงืขื™ืŸ: ืคืขืจื™ื ืฉืœ ื›-10%โ€“15% ื‘ื™ืŸ ืžื•ืžื—ื™ ื”ืฆื“ื“ื™ื ื ื—ืฉื‘ื™ื ื‘ืžืกื’ืจืช "ื”ืชื—ื•ื ื”ืกื‘ื™ืจ", ื•ืื™ืœื• ืคืขืจื™ื ื’ื“ื•ืœื™ื ืžื›ืš ื–ื›ื• ืœื‘ื™ืงื•ืจืช ื—ืจื™ืคื”. ื›ืš, ื‘ืคืกืง ื“ื™ืŸ ืฉืœ ื‘ื™ืช ื”ืžืฉืคื˜ ื”ืขืœื™ื•ืŸ ื‘ื™ืฉืจืืœ (ืข"ื 161/79) ื”ืขื™ืจ ื‘ื™ืช ื”ืžืฉืคื˜ ื›ื™ "ื”ืคืจืฉ ืฉืœ ืœืžืขืœื” ืž[...] ื‘ื™ืŸ ืฉืชื™ ื”ืขืจื›ื•ืช ื”ืžื•ืžื—ื™ื ื”ื•ื ืขืฆื•ื... ื ื™ืชืŸ ื”ื™ื” ืœืฆืคื•ืช ืžืžื•ืžื—ื™ื ืžื ื•ืกื™ื... ืฉื™ื’ื™ืขื• ืœืชื•ืฆืื•ืช ืฉืื™ื ืŸ ืจื—ื•ืงื•ืช ื–ื• ืžื–ื•"dannus.co.il. ืืฃ ืฉื‘ืฆื™ื˜ื•ื˜ ื–ื” ืœื ืฆื•ื™ืŸ ืžืกืคืจ, ื”ื”ืงืฉืจ ื•ืžื”ืžืฉืš ื”ืกืงื™ืจื” ืขื•ืœื” ืฉืžื“ื•ื‘ืจ ื‘ืคืขืจ ืฉืขื‘ืจ ื‘ื”ืจื‘ื” ืืช ื”-15%, ืžื” ืฉื”ื•ื‘ื™ืœ ืืช ื”ืฉื•ืคื˜ ืœืชืืจื• ื›"ืขืฆื•ื".
  • ื“ืจื™ืฉื•ืช ืจื’ื•ืœื˜ื•ืจื™ื•ืช ืžืคื•ืจืฉื•ืช: ื—ืœืง ืžื”ื’ื•ืคื™ื ื”ืžื•ืกื“ื™ื™ื ืžื›ืชื™ื‘ื™ื ื‘ืื•ืคืŸ ืขืงื™ืฃ ืฉืœื ื™ื”ื™ื” ืคืขืจ ื‘ืœืชื™ ืžื•ืกื‘ืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช. ืœืžืฉืœ, ื”ื ื—ื™ื•ืช ื‘ื ืงื™ื ืœืžืฉื›ื ืชืื•ืช ื‘ืืจื”"ื‘ (ื›ื’ื•ืŸ Fannie Mae) ืงื•ื‘ืขื•ืช ืฉื”ืขืจืš ื”ืกื•ืคื™ ื‘ืฉื•ืžื” "ื—ื™ื™ื‘ ืœื”ื™ื•ืช ื‘ืชื•ืš ื”ื˜ื•ื•ื— ืฉืœ ื”ืขืจื›ื™ื ืฉื”ืชืงื‘ืœื• ืžื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช"selling-guide.fanniemae.com. ื“ืจื™ืฉื” ื–ื• ืžื‘ื˜ื™ื—ื” ืœืžืขืฉื” ืฉืื ืื—ืช ื”ื’ื™ืฉื•ืช ื ืชื ื” ืชื•ืฆืื” ื—ืจื™ื’ื” ื‘ืื•ืคืŸ ืงื™ืฆื•ื ื™ (ื”ืจื‘ื” ืžืขืœ ืื• ืžืชื—ืช ืœืื—ืจื•ืช), ื”ืฉืžืื™ ืœื ื™ืงื‘ืข ืืช ื”ืขืจืš ื”ืกื•ืคื™ ืžื—ื•ืฅ ืœื˜ื•ื•ื— ื–ื” โ€“ ืžื” ืฉืžืืœืฅ ืื•ืชื• ืœื‘ื“ื•ืง ืฉื•ื‘ ืืช ื”ื’ื™ืฉื” ื”ื—ืจื™ื’ื” ืื• ืœืฉืงื•ืœ ืœื”ื•ืฆื™ื ืื•ืชื” ืžื”ืฉืงืœื•ืœ. ื‘ืื•ืคืŸ ื“ื•ืžื”, ืชืงื ื™ IVS/RICS ื“ื•ืจืฉื™ื ืฉื›ืืฉืจ ื”ื’ื™ืฉื•ืช ืžื ื™ื‘ื•ืช ืื™ื ื“ื™ืงืฆื™ื•ืช "ืฉื•ื ื•ืช ื‘ืื•ืคืŸ ื ื™ื›ืจ", ืขืœ ื”ืฉืžืื™ ืœื”ื‘ื™ืŸ ืžื“ื•ืข ื•ืœื‘ื—ื•ืจ ืืช ื”ื“ืจืš ื”ืžืชืื™ืžื” โ€“ ื•ืžื•ื‘ื”ืจ ืฉืื™ืŸ ื–ื” ืจืื•ื™ ืคืฉื•ื˜ ืœืงื—ืช ืžืžื•ืฆืข ืžืฉื•ืงืœืœ ืฉืœ ืชื•ืฆืื•ืช ืฉืžืชืจื—ืงื•ืช ืžืื•ื“ ื–ื• ืžื–ื• ื‘ืœื™ ื”ื‘ื—ื ื”rics.org. ื”ืชืงื ื™ื ืขืฆืžื ืœื ื ื•ืงื‘ื™ื ื‘ืื—ื•ื–, ืืš ื”ืฉื™ืžื•ืฉ ื‘ืžื•ื ื—ื™ื ื›ืžื• "widely divergent" ืžืจืžื– ืฉืžื“ื•ื‘ืจ ื‘ืคืขืจื™ื ืžื”ื•ืชื™ื™ื (ืœืžืฉืœ ืขืฉืจื•ืช ืื—ื•ื–ื™ื).
  • ื”ืงืฉืจ ื•ืคืขืจ ืื‘ืกื•ืœื•ื˜ื™: ื—ืฉื•ื‘ ืœืฆื™ื™ืŸ ืฉื”ืขืจื›ืช ืกื‘ื™ืจื•ืช ื”ืคืขืจ ืชืœื•ื™ื” ื’ื ื‘ืขืจืš ื”ื ื›ืก ื•ื‘ื ืกื™ื‘ื•ืช. ืื—ื•ื– ืžืกื•ื™ื ืžืคืขืจ ื™ื›ื•ืœ ืœื”ื™ืฉืžืข ืงื˜ืŸ ืื‘ืœ ืœื™ื™ืฆื’ ืกื›ื•ื ื›ืกืคื™ ื’ื“ื•ืœ. ืœืžืฉืœ, 10% ืคืขืจ ื‘ื ื›ืก ืฉืœ 5 ืžื™ืœื™ื•ืŸ ืฉ"ื— ื–ื” ื—ืฆื™ ืžื™ืœื™ื•ืŸ ืฉ"ื— โ€“ ื”ื‘ื“ืœ ืžืฉืžืขื•ืชื™ ื‘ืžื•ื ื—ื™ ื›ืกืฃ. ืœื›ืŸ, ืœืขื™ืชื™ื ืžืกืชื›ืœื™ื ื’ื ืขืœ ื”ืคืขืจ ื”ืื‘ืกื•ืœื•ื˜ื™: ืื ืฉื•ืžื” ืื—ืช ื™ืฆืื” 100 ืžื™ืœื™ื•ืŸ ื•ืฉื ื™ื™ื” 130 ืžื™ืœื™ื•ืŸ, ื”ืคืขืจ ืฉืœ 30 ืžื™ืœื™ื•ืŸ ืฉ"ื— ื‘ื”ื—ืœื˜ ื™ืขื•ืจืจ ืชืžื™ื”ื” ืืคื™ืœื• ืฉื”ื•ื "ืจืง" 30%. ื‘ื‘ืชื™ ืžืฉืคื˜ ื”ืชื™ื™ื—ืกื• ืœืžืงืจื™ื ืฉืœ "ืคืขืจ ืฉืœ ืขืฉืจื•ืช ืื—ื•ื–ื™ื" ื›ืฉื•ื•ื™ื ืœืชืจื™ืกืจ ืžื™ืœื™ื•ื ื™ ืฉืงืœื™ื ื•ื™ื•ืชืจ, ื•ื–ื” ืชื•ืืจ ื›ืžืฆื‘ ื‘ืœืชื™ ืชืงื™ืŸ ื”ืžื—ื™ื™ื‘ ืคืชืจื•ืŸglobes.co.ilglobes.co.il.

ื‘ื”ื™ื ืชืŸ ื”ืืžื•ืจ, ืืคืฉืจ ืœื’ื‘ืฉ ื˜ื•ื•ื—ื™ ืืฆื‘ืข ืœืขื‘ื•ื“ืช ืฉืžืื™: ื”ื‘ื“ืœ ืฉืœ ืขื“ ื›-10% ื‘ื™ืŸ ื’ื™ืฉื•ืช โ€“ ืกื‘ื™ืจ ื‘ื”ื—ืœื˜ ื•ืžืฆื•ืคื”; ื”ื‘ื“ืœ ื‘ืื–ื•ืจ 10%โ€“20% โ€“ ื“ื•ืจืฉ ื ื™ืžื•ืง ื•ื‘ื“ื™ืงื” ืื‘ืœ ื™ื›ื•ืœ ืœื”ืชืจื—ืฉ ื‘ื ืกื™ื‘ื•ืช ืžื™ื•ื—ื“ื•ืช; ื”ื‘ื“ืœ ื”ื—ื•ืจื’ ืž-20% โ€“ ื‘ื”ื—ืœื˜ ื—ืจื™ื’, ื•ืžืฆืจื™ืš ืœืขืฆื•ืจ ื•ืœืฉืื•ืœ ื”ืื ืื—ืช ื”ื’ื™ืฉื•ืช ื ืกืžื›ืช ืขืœ ื”ื ื—ื•ืช ืฉื’ื•ื™ื•ืช ืื• ืžื™ื“ืข ืฉื•ื ื” ื‘ืชื›ืœื™ืช. ืคืขืจื™ื ืงื™ืฆื•ื ื™ื™ื ืžืื“ (ื ืืžืจ 40%-50% ื•ืžืขืœื”) ื›ืžืขื˜ ืชืžื™ื“ ืžืขื™ื“ื™ื ืฉืžืฉื”ื• ืœื ืจื’ื™ืœ ืงื•ืจื” โ€“ ื‘ื™ืŸ ืื ื”ื ื›ืก ื™ื™ื—ื•ื“ื™ ื‘ืฆื•ืจื” ื™ื•ืฆืืช ื“ื•ืคืŸ, ื”ืฉื•ืง ืขื•ื‘ืจ ื˜ืœื˜ืœื” ื—ืจื™ื’ื”, ืื• ืฉื”ืฉื•ืžื” ืœื•ืงื” ื‘ื‘ืขื™ื”. ื›ืคื™ ืฉื›ืชื‘ ืฉืžืื™ ื™ืฉืจืืœื™ ืžื•ื›ืจ: "ื‘ืคืขืจื™ื ืฉืœ ืขืฉืจื•ืช ื•ืžืื•ืช ืื—ื•ื–ื™ื ืžืฆื˜ื™ื™ืจืช ืชื•ืจืช ื”ืฉืžืื•ืช ื›ื‘ืœืชื™ ืืžื™ื ื” ื•ื›ื‘ืœืชื™ ืžื“ื•ื™ืงืช... ื‘ืคืขืจื™ื ื‘ืฉื™ืขื•ืจื™ื ื’ื‘ื•ื”ื™ื ืžืชืงื‘ืœ ืจื•ืฉื ืžื•ื˜ืขื” ืฉื”ืฉื•ืžื•ืช ื ืขืจื›ื• ื‘ื—ื•ืกืจ ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช"dannus.co.ildannus.co.il. ืœื›ืŸ, ื‘ืจืžื” ืžืงืฆื•ืขื™ืช, ืฉืžืื™ื ืฉื•ืืคื™ื ืœืจื•ื‘ ืœื™ื™ืฉื‘ ืืช ื”ืฉื•ืžื•ืช ืฉืœื”ื ื›ืš ืฉื”ื’ื™ืฉื•ืช ื™ืชื›ื ืกื• ืœื˜ื•ื•ื— ืกื‘ื™ืจ. ืื ื”ื’ื™ืฉื•ืช ืœื ืžืชื›ื ืกื•ืช, ื”ืฉืžืื™ ื™ืขื“ื™ืฃ ืœืขื™ืชื™ื ืœื”ื™ืžื ืข ืžืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื” ืœื ื™ืฉื™ืžื” (ืœืžืฉืœ, ืœื ืœื›ืœื•ืœ ื›ืœืœ ื’ื™ืฉืช ืขืœื•ืช ืœื ื›ืก ืฉื‘ื• ื”ืคืขืจ ื™ื”ื™ื” ืขืฆื•ื), ืžืืฉืจ ืœื”ืฆื™ื’ ืฉืœื•ืฉ ืžืกืคืจื™ื ืฉื•ื ื™ื ื‘ืชื›ืœื™ืช ืœืœื ื”ืกื‘ืจ. ื‘ืžืงืจื™ื ืื—ืจื™ื, ื”ืฉืžืื™ ื™ืฆื™ื’ ืืช ื›ืœ ื”ื’ื™ืฉื•ืช ืืš ื™ื“ื’ื™ืฉ ืื—ืช ื•ื™ื ืžืง ืžื“ื•ืข ื”ืื—ืจื•ืช ืกื˜ื•. ื ื“ื’ื™ืฉ: ืขืฆื ื”ืขื•ื‘ื“ื” ืฉื”ืฉืžืื™ ื ืžื ืข ืžืœืชืช ืขืจืš ืกื•ืคื™ ืžื—ื•ืฅ ืœื˜ื•ื•ื— ื”ืชื•ืฆืื•ืช ืฉืœ ื”ื’ื™ืฉื•ืช, ืื• ื‘ื•ื—ืจ ืœื ืœืฉืงืœืœ ื’ื™ืฉื” ืฉื ืชื ื” ืขืจืš ืงื™ืฆื•ื ื™ โ€“ ืืœื• ืคืจืงื˜ื™ืงื•ืช ืžืงื•ื‘ืœื•ืช ื”ืขื•ืœื•ืช ื‘ืงื ื” ืื—ื“ ืขื ื”ื“ืจื™ืฉื” ืœืชื•ืฆืจ ืฉื•ืžื” ืกื‘ื™ืจ ื•ืขืงื‘ื™selling-guide.fanniemae.com.

ื”ืื ื”ืคืจืฉื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ื ืชื•ืฆืื” ืœื’ื™ื˜ื™ืžื™ืช ืฉืœ ืžื•ื“ืœื™ื ืฉื•ื ื™ื ืื• ืกื™ืžืŸ ืœื›ืฉืœ?

ื›ืคื™ ืฉื ื“ื•ืŸ, ื”ืชืฉื•ื‘ื” ืชืœื•ื™ื” ื‘ืžื™ื“ืช ื”ืคืขืจ ื•ื‘ื”ืงืฉืจ. ื‘ืื•ืคืŸ ืขืงืจื•ื ื™, ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืžื•ื‘ื ื™ื ื‘ืœื•ื’ื™ืงื”: ื›ืœ ื’ื™ืฉื” ืžื•ื“ื“ืช ื–ื•ื•ื™ืช ืื—ืจืช ืฉืœ "ืฉื•ื•ื™", ื•ืœื›ืŸ ืืคื™ืœื• ื‘ืฉื•ืง ื™ืขื™ืœ ื™ืฉ ืœืขื™ืชื™ื ืคืขืจ ืงื˜ืŸ ืฉืฆืจื™ืš ืœื”ืชื›ื ืก ื‘ืืžืฆืขื•ืช ืฉื™ืงื•ืœ ื“ืขืช. ื‘ืžื•ื‘ืŸ ื–ื”, ืคืขืจื™ื ืžืชื•ื ื™ื ืœื’ืžืจื™ ืœื’ื™ื˜ื™ืžื™ื™ื โ€“ ื”ื ืคืฉื•ื˜ ืžืจืื™ื ืฉื”ื ื›ืก ื ื‘ื—ืŸ ืžื›ื™ื•ื•ื ื™ื ืฉื•ื ื™ื (ืฉื•ืง ื ื•ื›ื—ื™, ืฉื•ื•ื™ ื”ืฉืงืขื”, ืขืœื•ืช ื”ื—ืœืคื”) ื•ื™ืฉ ืฉื•ื ื™ ืžืกื•ื™ื ื‘ื™ื ื™ื”ื. ืืคืฉืจ ืœืจืื•ืช ื‘ื›ืš ืืคื™ืœื• ื™ืชืจื•ืŸ: ืื ื›ืœ ื”ื’ื™ืฉื•ืช ื ื•ืชื ื•ืช ื‘ื“ื™ื•ืง ืื•ืชื• ืžืกืคืจ, ื™ื™ืชื›ืŸ ืฉื”ืฉืžืื™ ื”ื™ื” ืžืงื•ื‘ืข ืžื“ื™ื™; ืฉื•ื ื•ืช ืงืœื” ืžืืคืฉืจืช ื˜ื•ื•ื— ื•ื‘ื“ื™ืงื” ืฉืœ ืขืจืš ื”ื ื›ืก ืชื—ืช ื”ื ื—ื•ืช ืฉื•ื ื•ืช.ืื•ืœื ืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ื”ื—ืœื˜ ืขืœื•ืœื™ื ืœื”ื•ื•ืช "ืกื™ืžืŸ ืื–ื”ืจื”" ืœื›ืฉืœ ืฉื•ืžืชื™. ื‘ืชื™ ื”ืžืฉืคื˜ ื•ื’ื•ืจืžื™ื ืจื’ื•ืœื˜ื•ืจื™ื™ื ืžืชื™ื™ื—ืกื™ื ื‘ื—ื•ืžืจื” ืœืฉื•ืžื•ืช ืฉืžืฆื™ื’ื•ืช ืคืขืจื™ื ื—ืจื™ื’ื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ืœืœื ื”ืฆื“ืงื”. ืœืžื”? ื›ื™ ืคืขืจ ื’ื“ื•ืœ ืขืฉื•ื™ ืœืกืžืŸ ืฉืื—ืช ื”ื’ื™ืฉื•ืช ืฉื’ื•ื™ื”. ืœืžืฉืœ, ืื ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื•ื”ื’ื™ืฉื” ื”ื›ืœื›ืœื™ืช ืžื•ืจื•ืช ืฉืชื™ื”ืŸ ืขืœ ืขืจืš ืกื‘ื™ื‘ 10 ืžื™ืœื™ื•ืŸ, ืืš ื’ื™ืฉืช ื”ืขืœื•ืช ืžืจืื” 15 ืžื™ืœื™ื•ืŸ, ืขื•ืœื” ื—ืฉื“ ืฉื’ื™ืฉืช ื”ืขืœื•ืช ืœื ื”ืขืจื™ื›ื” ื ื›ื•ืŸ ืืช ื”ืคื—ืช, ืื• ืฉืžื—ื™ืจื™ ื”ื‘ื ื™ื™ื” ื”ืžืขื•ื“ื›ื ื™ื ื‘ื”ื ื”ืฉืชืžืฉ ื”ืฉืžืื™ ืœื ืžืฉืงืคื™ื ืืช ื”ืžืฆื™ืื•ืช (ืื•ืœื™ ื”ืžื—ื™ืจื•ืŸ ื’ื‘ื•ื” ืืš ื”ืงื‘ืœื ื™ื ื‘ืคื•ืขืœ ื‘ื•ื ื™ื ื‘ื–ื•ืœ ื™ื•ืชืจ), ืื• ืฉื”ื ื›ืก ืœืžืขืฉื” ืœื ืฉื•ื•ื” ืืช ืขืœื•ืชื• โ€“ ื•ื‘ื›ืœ ืžืงืจื”, ืื—ืช ื”ืชื•ืฆืื•ืช "ื‘ื—ื•ืฅ". ื‘ืžืฆื‘ ื›ื–ื” ืžืฆื•ืคื” ืžื”ืฉืžืื™ ืœื ืœื”ืชืขืœื ืžื”ืคืขืจ. ืชืงื ื™ IVS ืžื•ืจื™ื ื‘ื‘ื™ืจื•ืจ: ื›ืืฉืจ ื”ื’ื™ืฉื•ืช ืžื ื™ื‘ื•ืช ืขืจื›ื™ื ืฉื•ื ื™ื ืžืฉืžืขื•ืชื™ืช, ืขืœ ื”ืฉืžืื™ ืœื ืชื— ืžื“ื•ืข ื–ื” ืงื•ืจื” ื•ืœืงื‘ื•ืข ืื™ื–ื• ื’ื™ืฉื” ื ื•ืชื ืช ื›ื ืจืื” ืืช ื”ืื™ื ื“ื™ืงืฆื™ื” ื”ืืžื™ื ื” ื™ื•ืชืจ ืœืฉื•ื•ื™ ื”ืืžื™ืชื™rics.org. ื‘ืื•ืคืŸ ื›ืœืœื™, ืื™ืŸ ื–ื” ืชืงื™ืŸ ืฉืฉืžืื™ ื™ืฆื™ื’ ืฉืœื•ืฉ ืชื•ืฆืื•ืช ืžืจื•ื—ืงื•ืช ื–ื• ืžื–ื• ืžื‘ืœื™ ืœื”ืกื‘ื™ืจ ื•ืœื”ื›ืจื™ืข โ€“ ื—ื•ื•ืช ื“ืขืช ืฉืžืื™ืช ืฆืจื™ื›ื” ืœื”ื’ื™ืข ื‘ืกื•ืฃ ืœ-ื”ืขืจื›ื” ืื—ืช ืขื™ืงืจื™ืช, ื’ื ืื ืžืฆื•ื™ืŸ ื˜ื•ื•ื— ืืคืฉืจื™. ืื ื”ืฉืžืื™ ืœื ืžื™ื™ืฉื‘ (reconcile) ืืช ื”ืคืขืจ, ื”ืžืฉืชืžืฉ ื‘ืฉื•ืžื” ื ื•ืชืจ ืžื‘ื•ืœื‘ืœ ื•ืื™ื ื• ื™ื•ื“ืข ืžื” ื”ืขืจืš ื”ื ื›ื•ืŸ.ื™ืชืจื” ืžื–ืืช, ืคืขืจ ืงื™ืฆื•ื ื™ ื‘ื”ื—ืœื˜ ืขืœื•ืœ ืœื”ืขื™ื“ ืขืœ ื‘ืขื™ื” ื‘ืฉื•ืžื”, ื’ื ืื ืœืื• ื“ื•ื•ืงื "ืจืฉืœื ื•ืช" ืžื›ื•ื•ื ืช, ืื– ืœืคื—ื•ืช ื›ืฉืœ ืื ืœื™ื˜ื™. ืœื“ื•ื’ืžื”, ืฉืžืื™ ืฉื‘ื“ืง ื ื›ืก ื™ื™ืชื›ืŸ ื•ื‘ื™ืฆืข ืืช ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืขืœ ื‘ืกื™ืก ื—ื•ื–ื” ืฉื›ื™ืจื•ืช ื™ืฉืŸ ื•ืœื ืžื™ื™ืฆื’, ื•ืœื›ืŸ ืงื™ื‘ืœ ืขืจืš ื ืžื•ืš ื‘ื”ืจื‘ื” ืžืืฉืจ ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ืฉื”ืชื‘ืกืกื” ืขืœ ืขืกืงืื•ืช ืžื›ื™ืจื” ืขื“ื›ื ื™ื•ืช). ืื ื”ืฉืžืื™ ืœื ืชื™ืงืŸ ืืช ื”ื ืชื•ื ื™ื (ืœืžืฉืœ ื‘ื—ืŸ ืžื” ืฉื•ื•ื™ ื”ืฉื›ื™ืจื•ืช ื‘ืฉื•ืง ื”ืคืชื•ื— ื”ื™ื•ื ื‘ืžืงื•ื ืœื”ืกืชืžืš ืจืง ืขืœ ื”ื—ื•ื–ื” ื”ื™ืฉืŸ), ืื– ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืฉื”ืฆื™ื’ "ืžืงื•ืœืงืœืช" โ€“ ื”ืคืขืจ ื”ื’ื“ื•ืœ ืœืขื•ืžืช ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื—ื•ืฉืฃ ืืช ื”ื˜ืขื•ืช. ื‘ืžืฆื‘ ื›ื–ื”, ื‘ื”ื—ืœื˜ ื ื™ืชืŸ ืœื•ืžืจ ืฉื”ืคืขืจ ื”ื•ื ืกื™ืžืคื˜ื•ื ืฉืœ ื›ืฉืœ ืฉื•ืžืชื™. ื“ื•ื’ืžื” ื ื•ืกืคืช: ืื ื‘ื’ื™ืฉืช ื”ืขืœื•ืช ื”ืฉืžืื™ ืœื ื”ื‘ื—ื™ืŸ ืฉื”ืชื•ื›ื ื™ืช ื”ื—ื“ืฉื” ืžื›ืคื™ืœื” ืืช ื–ื›ื•ื™ื•ืช ื”ื‘ื ื™ื™ื” (ื•ืœื›ืŸ ืœื ืฉืงืœืœ ื‘ื›ืœืœ ืืช ืžืจื›ื™ื‘ ื”ืชื•ืขืœืช ื”ื›ืœื›ืœื™ืช ื‘ืชื•ืกืคืช ื–ื›ื•ื™ื•ืช) โ€“ ื”ืฉื•ื•ื™ ืœืคื™ ืขืœื•ืช ื™ืฆื ืื•ืœื™ ื—ืฆื™ ืžื”ืฉื•ื•ื™ ื‘ืฉื•ืง (ื›ื™ ื”ืฉื•ืง ืฉื™ืœื ื’ื ืขืœ ืคื•ื˜ื ืฆื™ืืœ ื”ื–ื›ื•ื™ื•ืช), ื•ืฉื•ื‘ ื”ืคืขืจ ืžืกืžืŸ ืฉื”ืฉืžืื™ ืคืกืคืก ืžืฉื”ื•.ื—ืฉื•ื‘ ื’ื ืœื–ื›ื•ืจ ืืช ื”ื”ื™ื‘ื˜ ืฉืœ ืชืคื™ืกืช ื”ืฆื™ื‘ื•ืจ ื•ืืžื•ืŸ ื”ืฉื•ืžื”: ื›ืืฉืจ ืฉื•ืžื•ืช ืžืฆื™ื’ื•ืช ืคืขืจื™ื ื’ื“ื•ืœื™ื, ื‘ื™ืŸ ืื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื‘ืฉื•ืžื” ื‘ื•ื“ื“ืช ืื• ื‘ื™ืŸ ืฉืžืื™ ืœืฆื“ื“ื™ื ืฉื•ื ื™ื, ื”ื“ื‘ืจ ืฉื•ื—ืง ืืช ืืžื•ืŸ ื”ืžืฉืชืžืฉื™ื ื‘ืฉื•ืžื”. ืฉื•ืคื˜ื™ื ื‘ื™ืฉืจืืœ ื”ื‘ื™ืขื• ืœื ืคืขื ืชืจืขื•ืžืช ืขืœ ืžืงืจื™ื ื‘ื”ื ืฉืžืื™ื ืžื˜ืขื ืฆื“ื“ื™ื ื”ืฆื™ื’ื• ืคืขืจ ืื“ื™ืจ ื›ื“ื™ ืœืจืฆื•ืช ืืช ื”ืœืงื•ื— โ€“ ืขื“ ื›ื“ื™ ื›ืš ืฉ*"ื ื™ืชืŸ ืœื”ื‘ื—ื™ืŸ ื‘ืืžืฆืขื•ืช ื”ืฉื•ืžื” ืœืื™ื–ื” ืฆื“ ื”ื™ื ืžืฉืชื™ื™ื›ืช: ืฉื•ืžื” ื’ื‘ื•ื”ื” โ€“ ืœืฆื“ ื”ืชื•ื‘ืขื™ื, ืฉื•ืžื” ื ืžื•ื›ื” โ€“ ืœืฆื“ ื”ื ืชื‘ืขื™ื"*dannus.co.il. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ืคืขืจื™ื ื’ื“ื•ืœื™ื ืžืื•ื“ ืžืชืงืฉืจื™ื ืืฆืœ ืจื‘ื™ื ืœืชืžื•ื ื” ืฉืœ ื—ื•ืกืจ ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ืื• ืžื ื™ืคื•ืœืฆื™ื”. ืœื›ืŸ, ืžื‘ื—ื™ื ื” ืืชื™ืช, ืฉืžืื™ ืฆืจื™ืš ืœื”ื™ื–ื”ืจ ื‘ืžื™ื•ื—ื“ ื›ืืฉืจ ื”ื’ื™ืฉื•ืช ืืฆืœื• ืจื—ื•ืงื•ืช: ืื ื”ื•ื ื‘ื•ื—ืจ ืชื•ืฆืื” ืกื•ืคื™ืช ืฉืžืชืื™ืžื” ื‘ื“ื™ื•ืง ืœืื™ื ื˜ืจืก ื”ืœืงื•ื— ืชื•ืš ื”ืชืขืœืžื•ืช ืžื•ื—ืœื˜ืช ืžืชื•ืฆืื” ืื—ืจืช ืฉื™ืฆืื” ื ืžื•ื›ื” ื‘ื”ืจื‘ื”, ื”ื•ื ืžืกืชื›ืŸ ืฉื”ื“ื‘ืจ ื™ืชืคืจืฉ ื›ื”ื˜ื™ื” ืžื›ื•ื•ื ืช.ื‘ืฉื•ืจื” ื”ืชื—ืชื•ื ื”, ืคืขืจ ืœื’ื™ื˜ื™ืžื™ ืื• ืกื™ืžืŸ ืœื›ืฉืœ โ€“ ื–ื•ื”ื™ ืฉืืœื” ืฉืœ ืžื™ื“ืชื™ื•ืช ื•ื”ื ืžืงื”. ืคืขืจ ืฉืœ 5%, 10% ื•ืืคื™ืœื• 15% ื™ื›ื•ืœ ืœื ื‘ื•ืข ื‘ืงืœื•ืช ืžืžืชื•ื“ื•ืœื•ื’ื™ื•ืช ืฉื•ื ื•ืช ื•ืื™ืŸ ืœืจืื•ืช ื‘ื• ื›ืฉืœ. ืคืขืจ ืžืขื‘ืจ ืœื›ืš ืžืขื•ืจืจ ืฉืืœื•ืช, ืืš ื™ื™ืชื›ืŸ ืฉื™ืฉ ืœื• ื”ืกื‘ืจ (ื›ื’ื•ืŸ ืฉื•ืง ืจื•ืชื— ืื• ืชื ืื™ื ืžื™ื•ื—ื“ื™ื ืœื ื›ืก) โ€“ ืื– ื”ื•ื ืขื“ื™ื™ืŸ ืœื’ื™ื˜ื™ืžื™ ื‘ืชื ืื™ ืฉื”ืฉืžืื™ ื”ืกื‘ื™ืจ ื•ื”ื‘ื”ื™ืจ ืื•ืชื•. ืื‘ืœ ืคืขืจ ื’ื“ื•ืœ ืœืœื ื”ืกื‘ืจ ืื• ืขื ื”ืกื‘ืจ ืงืœื•ืฉ, ืื• ื›ื–ื” ื”ื ื•ื‘ืข ื‘ื‘ื™ืจื•ืจ ืžืฉื’ื™ืื” ืžืงืฆื•ืขื™ืช โ€“ ื™ื™ื—ืฉื‘ ืœื›ืฉืœ ืฉื•ืžืชื™ ืฉื™ืฉ ืœืชืงื ื•. ื”ืžืกืจ ืœืฉืžืื™ื™ื ืžืงืฆื•ืขื™ื™ื ื”ื•ื ืœื ืœื—ืฉื•ืฉ ืžืคืขืจื™ื ืœื›ืฉืขืฆืžื, ืืœื ืœื˜ืคืœ ื‘ื”ื: ืœื‘ืจืจ, ืœื”ืกื‘ื™ืจ, ื•ื‘ืžื™ื“ืช ื”ืฆื•ืจืš ืœื‘ื—ื•ืจ ืืช ื”ื’ื™ืฉื” ื”ื ื›ื•ื ื” ื•ืœืชืช ืžืฉืงืœ ืžืชืื™ืrics.org.

ืขืœ ืžื” ืžืขื™ื“ื” ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช?

ื›ืืฉืจ ืžื–ื”ื™ื ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช โ€“ ื›ืœื•ืžืจ ืคืขืจ ื’ื“ื•ืœ ื‘ื”ืจื‘ื” ืžื”ืžืงื•ื‘ืœ โ€“ ื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ื’ื™ืฉื•ืช ืœืฉื•ืžืช ื ื›ืก, ื—ืฉื•ื‘ ืœื ืชื— ืžื” ื”ืžืฉืžืขื•ืช ืฉืœ ืคืขืจ ื›ื–ื” ื•ืžื” ืขืฉื•ื™ ืœื’ืจื•ื ืœื•. ืœื”ืœืŸ ืžืกืคืจ ืคืจืฉื ื•ื™ื•ืช ืืคืฉืจื™ื•ืช ืœืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช, ืฉืื™ื ืŸ ื‘ื”ื›ืจื— ืกื•ืชืจื•ืช ื–ื• ืืช ื–ื•:

  • ืฉื•ืง ืœื ืจืฆื™ื•ื ืœื™ ืื• ื—ื•ืกืจ ืื™ื–ื•ืŸ ื–ืžื ื™: ืคืขืจ ื’ื“ื•ืœ ืขืฉื•ื™ ืœื”ืขื™ื“ ืฉื”ืฉื•ืง ืขื•ื‘ืจ ืชืงื•ืคื” ืฉืœ ืื™-ืจืฆื™ื•ื ืœื™ื•ืช, ืื• ืžืฆื‘ ื™ื•ืฆื ื“ื•ืคืŸ ืฉื‘ื• ื”ื›ื•ื—ื•ืช ื”ื›ืœื›ืœื™ื™ื ื”ื‘ืกื™ืกื™ื™ื ืžื ื•ืชืงื™ื ืžืžื—ื™ืจื™ ื”ืฉื•ืง. ื“ื•ื’ืžื” ืžื•ื—ืฉื™ืช: ืื ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžื ื™ื‘ื” ืขืจืš ื’ื‘ื•ื” ื‘-40% ืžื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ, ื–ื” ืจื•ืžื– ืฉืงื•ื ื™ื ืžืฉืœืžื™ื ื”ืจื‘ื” ืžืขื‘ืจ ืœืžื” ืฉื”ื›ื ืกื•ืช ื”ื ื›ืก ืžืฆื“ื™ืงื•ืช. ื™ื™ืชื›ืŸ ืฉื”ื“ื‘ืจ ื ื•ื‘ืข ืžื‘ื•ืขืช ืžื—ื™ืจื™ื, ืžืžืฉืงื™ืขื™ื ืฉืงื•ื ื™ื ืžืชื•ืš ืฆื™ืคื™ื™ื” ืฉื”ืžื—ื™ืจื™ื ื™ืžืฉื™ื›ื• ืœืขืœื•ืช (ยฉGreater Fool Theory), ืื• ืžื”ื˜ื‘ื•ืช ืžื™ืกื•ื™ ืฉืžื ืคื—ื•ืช ืžื—ื™ืจื™ื. ื›ืš ืื• ื›ืš, ื”ืคืขืจ ืžืฉืงืฃ ืฉื•ืง ืฉืื™ื ื• ื‘ืฉื™ื•ื•ื™ ืžืฉืงืœ โ€“ ื›ื™ ื‘ื˜ื•ื•ื— ื”ืืจื•ืš ืงืฉื” ืœื”ืฆื“ื™ืง ืžืฆื‘ ืฉื‘ื• ื ื›ืก ื ืžื›ืจ ืคื™ 1.4 ืžื”ืฉื•ื•ื™ ื”ื›ืœื›ืœื™ ืฉืœื•. ื‘ืื•ืคืŸ ื“ื•ืžื”, ืื ื’ื™ืฉืช ื”ืขืœื•ืช ื ืžื•ื›ื” ื‘ื”ืจื‘ื” (ื ื ื™ื— ื—ืฆื™) ืžื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ืื•ืœื™ ื”ืฉื•ืง ืžื’ืœื ืขืจืš ื’ื‘ื•ื” ืžืื•ื“ ืœื–ื›ื•ื™ื•ืช ื‘ืงืจืงืข ืื• ืœืžื™ืงื•ื (Location Value) ืฉื”ืขืœื•ืช ื”ื”ื ื“ืกื™ืช ืœื ืžืฉืงืคืช. ื–ื” ืขืฉื•ื™ ืœื”ืฆื‘ื™ืข ืขืœ ืžื—ืกื•ืจ ืงืจืงืข ื—ืžื•ืจ ื‘ืื–ื•ืจ ืื• ื’ื•ืจืžื™ื ื—ื™ืฆื•ื ื™ื™ื (ืœื“ื•ื’ืžื”: ืขืจืš ืžื•ื ื™ืฆื™ืคืœื™, ืžื•ืกื“ื•ืช ื—ื™ื ื•ืš ืื™ื›ื•ืชื™ื™ื ื•ื›ื•') ืฉืžื ืคื—ื™ื ืืช ื”ืžื—ื™ืจ ืžืขืœ ืœืขืœื•ืช ื”ื‘ื ื™ื™ื”.
  • ืคื’ื ื‘ื”ื ื—ื•ืช ืื• ื‘ืžื•ื“ืœ: ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช ืขืฉื•ื™ื” ืœืกืžืŸ ืฉืื—ื“ ื”ื—ื™ืฉื•ื‘ื™ื ืื• ื”ื”ื ื—ื•ืช ืฉืœ ื”ืฉืžืื™ ืฉื’ื•ื™ื™ื. ืื ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื’ื‘ื•ื”ื” ื‘ื”ืจื‘ื” ืžื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ืื•ืœื™ ื”ืฉืžืื™ ื”ืฉืชืžืฉ ื‘ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ื ืžื•ืš ื‘ืื•ืคืŸ ืœื ืžืฆื™ืื•ืชื™ (ืžื” ืฉ"ืžื ืคื—" ืืช ื”ืขืจืš ืœืคื™ ื”ื›ื ืกื•ืช). ืื ื’ื™ืฉืช ื”ืขืœื•ืช ืžื ื™ื‘ื” ืขืจืš ื’ื‘ื•ื” ื‘ื”ืจื‘ื”, ืื•ืœื™ ืœื ื—ื•ืฉื‘ ืคื—ืช ื›ืจืื•ื™ โ€“ ื™ื™ืชื›ืŸ ืฉื”ืžื‘ื ื” ื™ืฉืŸ ืžืื•ื“, ืืš ื”ืฉืžืื™ ืœื ื”ื•ืจื™ื“ ืžืกืคื™ืง ืžืขืจืš ื”ืžื‘ื ื” ืขื‘ื•ืจ ื”ื‘ืœืื™ ื•ื”ืชื™ื™ืฉื ื•ืช ืคื•ื ืงืฆื™ื•ื ืœื™ืช. ืœืžืขืฉื”, ืœืขื™ืชื™ื ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ื ื›ืœื™ ืื‘ื—ื•ืŸ ืžืฆื•ื™ืŸ ืœืฉืžืื™: ื”ื ืžืืœืฆื™ื ืื•ืชื• ืœื—ื–ื•ืจ ืื—ื•ืจื” ื•ืœื‘ื“ื•ืง "ื”ืื ืคืกืคืกืชื™ ืžืฉื”ื•?". ืœืžืฉืœ, ืคืขืจ ืงื™ืฆื•ื ื™ ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœืขืœื•ืช ื™ื›ื•ืœ ืœื’ืœื•ืช ืฉื”ืฉืžืื™ ืœื ืœืงื— ื‘ื—ืฉื‘ื•ืŸ ืขืœื•ื™ื•ืช ืคื™ืชื•ื— ื•ืชืฉืชื™ื•ืช ื‘ื’ื™ืฉืช ื”ืขืœื•ืช, ืื• ื”ืคื•ืš โ€“ ืื•ืœื™ ื‘ืขืกืงืื•ืช ื”ื”ืฉื•ื•ืื” ื”ื™ื• ืชื ืื™ื ื—ืจื™ื’ื™ื (ื ื›ืก ื‘ืขื™ื™ืชื™ ืฉื ืžื›ืจ ื‘ื–ื•ืœ ืžืื•ื“) ืฉืžืขื•ื•ืชื™ื ืืช ืžืžื•ืฆืข ื”ืฉื•ืง. ื‘ื–ื›ื•ืช ื”ืคืขืจ ื”ืงื™ืฆื•ื ื™, ื”ืฉืžืื™ ื™ื›ื•ืœ ืœืืชืจ ืืช ื”ืคื’ื ื•ืœืชืงื ื•. ืœื›ืŸ, ื›ืืฉืจ ืžื–ื”ื™ื ืกื˜ื™ื™ื” ืขืฆื•ืžื”, ื™ืฉ ืœืจืื•ืช ื‘ื” ื”ื–ื“ืžื ื•ืช ืœื‘ื“ื•ืง ืืช ื”ืžื•ื“ืœื™ื: ืœืขื‘ื•ืจ ืฉื•ื‘ ืขืœ ื”ื ืชื•ื ื™ื, ืœื•ื•ื“ื ืฉืื™ืŸ ื˜ืขื•ื™ื•ืช ื—ื™ืฉื•ื‘, ื•ืœื”ืขืจื™ืš ืื ื”ื”ื ื—ื•ืช ื‘ื‘ืกื™ืก ื›ืœ ื’ื™ืฉื” ื”ืŸ ืžืฆื™ืื•ืชื™ื•ืช.
  • ืžืืคื™ื™ื ื™ ื ื›ืก ืžื™ื•ื—ื“ื™ื: ืœืขื™ืชื™ื, ื”ืคืขืจ ื”ื’ื“ื•ืœ ืื™ื ื• "ืชืงืœื”" ืืœื ืฉื™ืงื•ืฃ ืฉืœื›ืš ืฉื”ื ื›ืก ื”ื ื“ื•ืŸ ื™ื•ืฆื ื“ื•ืคืŸ ื•ืžื‘ืœื™ื˜ ืืช ื”ื—ื•ืœืฉื•ืช ืฉืœ ืื—ืช ื”ื’ื™ืฉื•ืช. ืœืžืฉืœ, ื ื›ืก ืœืฉื™ืžื•ืจ ื”ื™ืกื˜ื•ืจื™: ื’ื™ืฉืช ื”ืขืœื•ืช ืขืฉื•ื™ื” ืœื”ื™ื•ืช ื ืžื•ื›ื” (ื›ื™ ืืกื•ืจ ืœื”ืจื•ืก ื•ืœื ืฆืœ ืืช ื”ืงืจืงืข ืœืžืงืกื™ืžื•ื, ืื– ืื™ ืืคืฉืจ "ืœื‘ื ื•ืช ื—ื“ืฉ" ื•ืœืžืฆื•ืช ื–ื›ื•ื™ื•ืช), ื‘ืขื•ื“ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืื•ืœื™ ืชืจืื” ืขืกืงืื•ืช ืฉืœ ื ื›ืกื™ื ืœืฉื™ืžื•ืจ ื‘ืžื—ื™ืจื™ื ื’ื‘ื•ื”ื™ื ื‘ื’ืœืœ ืขืจื›ื ื”ืชื“ืžื™ืชื™. ื›ืืŸ ื”ืคืขืจ ืžืกืคืจ ืกื™ืคื•ืจ โ€“ ื”ื•ื ืžืขื™ื“ ืฉื”ื ื›ืก ื ืฉืคื˜ ืื—ืจืช ืขืœ ื™ื“ื™ ื”ืฉื•ืง ืœืขื•ืžืช ืœืคื™ ืขืœื•ืช ื‘ื ื™ื™ื” ืคืฉื•ื˜ื”. ืขื•ื“ ื“ื•ื’ืžื”: ื“ื™ืจืช ื™ื•ืงืจื” ืขืฆื•ืžื” ื‘ืžื™ื“ื•ืชื™ื” ื‘ืื–ื•ืจ ืจื’ื™ืœ โ€“ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ืœืคื™ ืขืกืงืื•ืช) ืื•ืœื™ ืœื ื ื•ืชื ืช ื”ืจื‘ื” ืขืจืš ื ื•ืกืฃ ืœืž"ืจ ืขื‘ื•ืจ ื”ื’ื•ื“ืœ ื”ื—ืจื™ื’, ื•ืื™ืœื• ื’ื™ืฉืช ื”ืขืœื•ืช ืชื—ื•ืฉื‘ ืœืคื™ ืฉื˜ื— ืขื ืง ืขื ืขืœื•ื™ื•ืช ื‘ื ื™ื™ื” ืžืœืื•ืช, ืžื” ืฉื™ื›ื•ืœ ืœื™ืฆื•ืจ ืคืขืจ ืฉืœ ืขืฉืจื•ืช ืื—ื•ื–ื™ื (ืขืœื•ืช ื”ื‘ื ื™ื™ื” ืฉืœ ืขื•ื“ 100 ืž"ืจ ื™ืงืจื” ืžืื•ื“, ืื‘ืœ ื”ืฉื•ืง ืœื ื ื•ืชืŸ ืคืจืžื™ื” ื–ื”ื” ืœื›ืœ ืž"ืจ ื ื•ืกืฃ ื‘ื“ื™ืจื•ืช ืขื ืง). ื‘ืžืงืจื” ื–ื”, ื”ืคืขืจ ืžืื•ืชืช ืฉืœื ื›ืก ื™ืฉ ืชื›ื•ื ื” ืœื ืœื™ื ืืจื™ืช โ€“ ื”ืฉื•ืง ืœื ืžืชืžื—ืจ ืืช ื”ื’ื•ื“ืœ ื‘ืฆื•ืจื” ืคืจื•ืคื•ืจืฆื™ื•ื ืœื™ืช ืœืขืœื•ืช. ืฉืžืื™ ื—ื“ ืขื™ืŸ ื™ื ืžืง ืฉ"ื‘ื’ืœืœ ื’ื•ื“ืœ ื”ื ื›ืก, ื™ืฉ ื ื™ื›ื•ื™ ืื•ื‘ืœื™ื’ื˜ื•ืจื™ ื‘ืฉื•ืง ื›ื™ ื”ื‘ื™ืงื•ืฉ ื ืžื•ืš, ื•ืœื›ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžื•ืฆื“ืง ืฉืชื”ื™ื” ื ืžื•ื›ื” ืžืขืœื•ืช ื”ื‘ื ื™ื™ื” ื”ืžืœืื”".
  • ืจืฉืœื ื•ืช ืื• ื”ื˜ื™ื” ืžื›ื•ื•ื ืช ("ืฉืžืื™ ืžื˜ืขื"): ื›ืคื™ ืฉืฆื•ื™ื™ืŸ, ืคืขืจ ืงื™ืฆื•ื ื™ ื‘ืžื™ื•ื—ื“ ืขืฉื•ื™ ืœืฆืขืจื ื• ืœืฉืงืฃ ืžืฆื‘ ืฉื‘ื• ืฉืžืื™ ื‘ืžื•ื“ืข ืื• ื‘ืชืช-ืžื•ื“ืข ื›ื™ื•ื•ืŸ ืชื•ืฆืื” ื‘ื’ื™ืฉื” ืื—ืช ืœื˜ื•ื‘ืช ื”ืœืงื•ื—. ืœืžืฉืœ, ื‘ืฉื•ืžื•ืช ืœืคื™ืฆื•ื™ื™ื, ืฉืžืื™ ื”ืชื•ื‘ืข ืขืฉื•ื™ "ืœืฉื—ืง" ืขื ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ื‘ื—ื™ืจืช ื”ืฉื•ื•ืื•ืช ื’ื‘ื•ื”ื•ืช, ื”ืชืืžื•ืช ืžื™ื ื™ืžืœื™ื•ืช) ื›ื“ื™ ืœืงื‘ืœ ืขืจืš ื’ื‘ื•ื”, ื•ื‘ืื•ืชื• ื–ืžืŸ ืœื”ื–ื ื™ื— ืืช ื’ื™ืฉืช ื”ื”ื›ื ืกื•ืช ืื• ืœื ืœื”ืฆื™ื’ ืื•ืชื” ื›ืœืœ ื›ื™ ื”ื™ื™ืชื” ืžื ื™ื‘ื” ืฉื•ื•ื™ ื ืžื•ืš ื™ื•ืชืจ. ืื ื”ืฉืžืื™ ืžื˜ืขื ื”ื ืชื‘ืข ืขื•ืฉื” ืืช ื”ื”ืคืš โ€“ ื ืฉืขืŸ ืขืœ ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ืขื ื”ื ื—ื•ืช ืžื—ืžื™ืจื•ืช ืžืื•ื“ ืœืงื‘ืœืช ืขืจืš ื ืžื•ืš, ื•ืžืชืขืœื ืžืขืกืงืื•ืช ืžื›ื™ืจื” ื’ื‘ื•ื”ื•ืช โ€“ ืื–ื™ ื‘ื‘ื™ืช ื”ืžืฉืคื˜ ื ืคื’ืฉื•ืช ืฉืชื™ ื—ื•ื•ืช ื“ืขืช ืขื ืคืขืจ ืชื”ื•ืžื™. ื‘ืชื™ ื”ืžืฉืคื˜ ื›ื™ื ื• ื–ืืช "ื’ืžื™ืฉื•ืช ืฉืžืื™ืช" ืžื•ื’ื–ืžืช ื•ื”ืชืจื™ืขื• ืžืคื ื™ ื”ื ื–ืง ืฉื‘ื›ืšglobes.co.il. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ืคืขืจ ืงื™ืฆื•ื ื™ ื™ื›ื•ืœ ืœืฉืžืฉ ืื™ื ื“ื™ืงืฆื™ื” ืฉืฉืžืื™ ืื—ื“ ืœืคื—ื•ืช ืื™ื ื• ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™. ืœื ื‘ื›ื“ื™ ื‘ืคืกื™ืงื” ื™ืฉืจืืœื™ืช ื ืฉืžืขื” ื‘ื™ืงื•ืจืช ืฉืื ืจื•ืื™ื ืคืขืจ ืขืฆื•ื, "ื›ืœ ืฉืžืื™ ืจืื” ื•ืฉืงืœ ืืช ืื•ืชื ื”ืžืจื›ื™ื‘ื™ื ื•ื”ืฉื™ืงื•ืœื™ื ื”ืžื™ื˜ื™ื‘ื™ื ืขื ืœืงื•ื—ื•, ื•ื”ืชืขืœื ืื• ืœื ื—ืงืจ ืžืกืคื™ืง ืืช ื”ืฉื™ืงื•ืœื™ื ืฉื›ื ื’ื“"dannus.co.il. ืœื›ืŸ ืกื˜ื™ื™ื” ื—ืจื™ื’ื” ืขืฉื•ื™ื” ืœื”ืขื™ื“ ืขืœ ื”ื˜ื™ื” ื—ื“-ืฆื“ื“ื™ืช.
  • ื ื›ืก ืžืกื•ื’ ืื—ืจ ืœื’ืžืจื™ ื‘ื›ืœ ื’ื™ืฉื” (ื”ื’ื“ืจื•ืช ืฉื•ื ื•ืช ืฉืœ "ื”ื ื›ืก"): ื™ื™ืชื›ืŸ ื’ื ืฉืœื›ืœ ื’ื™ืฉื” ื”ื•ื’ื“ืจ "ื ื›ืก ืžื•ืฉื ื”ืฉื•ืžื”" ืžืขื˜ ืื—ืจืช. ืœืžืฉืœ, ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื”ืฉืžืื™ ื”ืขืจื™ืš ืืช ื”ื ื›ืก ื‘ืžืฆื‘ื• ื”ื ื•ื›ื—ื™ (As-is), ืื‘ืœ ื‘ื’ื™ืฉืช ื”ืขืœื•ืช ื”ื•ื ื—ื™ืฉื‘ ืฉื•ื•ื™ ื‘ื”ื ื—ื” ืฉืœ ืคื™ืชื•ื— ืžืœื ืฉืœ ื”ืžื’ืจืฉ (Highest and Best Use). ืื ื”ืฉืžืื™ ืœื ืฉื ืœื‘, ื”ื•ื ืžืฉื•ื•ื” ื‘ืขืฆื ืชืคื•ื—ื™ื ืœืชืคื•ื–ื™ื โ€“ ื‘ืจื•ืจ ืฉื™ื”ื™ื” ืคืขืจ ื’ื“ื•ืœ, ื›ื™ ื’ื™ืฉืช ื”ืขืœื•ืช ื ืชื ื” ืœื ื›ืก ืฉื•ื•ื™ "ืขืชื™ื“ื™" ื’ื‘ื•ื” ื™ื•ืชืจ. ื‘ืžืงืจื™ื ื›ืืœื•, ื”ืคืขืจ ืœื ืžืฉืงืฃ ื˜ืขื•ืช ื‘ืžืกืคืจื™ื ืืœื ื—ื•ืกืจ ืขืงื‘ื™ื•ืช ื‘ื”ื’ื“ืจืช ื”ื”ืขืจื›ื”. ื’ื ื–ื” ืกื•ื’ ืฉืœ ื›ืฉืœ ืฉื•ืžืชื™, ืืš ืžื”ืกื•ื’ ื”ืžืชื•ื“ื•ืœื•ื’ื™: ื”ืฉืžืื™ ืฆืจื™ืš ืœื•ื•ื“ื ืฉื›ืœ ื”ื’ื™ืฉื•ืช ืžืชื™ื™ื—ืกื•ืช ืœืื•ืชื• ืงื ื” ืžื™ื“ื” โ€“ ื‘ื™ืŸ ืื ื–ื• ื”ื’ื“ืจืช ื”ื–ื›ื•ื™ื•ืช, ืžืฆื‘ ื”ืชื›ื ื•ื ื™, ืชืืจื™ืš ื”ืขืจื›ื”, ื•ื”ื ื—ืช Highest & Best Use. ืื ืœื, ื™ืฉ ืœืชืงืŸ ื–ืืช, ื›ื™ ืื—ืจืช ื”ื’ื™ืฉื•ืช ืœื ืืžื•ืจื•ืช ื‘ื›ืœืœ ืœื”ืกื›ื™ื.

ืœืกื™ื›ื•ื, ืกื˜ื™ื™ื” ืงื™ืฆื•ื ื™ืช ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช "ืžืขื™ื“ื”" ืฉืžืฉื”ื• ื—ืจื™ื’ ืงื•ืจื”. ื”ืžืฉื™ืžื” ืฉืœ ื”ืฉืžืื™ ื”ื™ื ืœื—ืงื•ืจ ืžื” ื‘ื“ื™ื•ืง ื’ื•ืจื ืœื›ืš: ื”ืื ื–ื• ื”ืชื ื”ื’ื•ืช ืฉื•ืง (ืื•ืœื™ ืืคื™ืœื• ืœื ืกื— ื–ืืช ื‘ื“ื•ื—: "ื”ืคืขืจ ืžืœืžื“ ืฉื”ืฉื•ืง ืžื•ื›ืŸ ืœืฉืœื ืคืจืžื™ื” ื’ื‘ื•ื” ืžืขืœื•ืช โ€“ ื“ื‘ืจ ื”ื ื•ื‘ืข ื›ื ืจืื” ืžืžื—ืกื•ืจ ื‘ืงืจืงืข ื‘ืื–ื•ืจ ื–ื”"), ื”ืื ื–ื• ืฉื’ื™ืื” ืื• ื”ื ื—ื” ืœืชื™ืงื•ืŸ, ื”ืื ื–ื” ืžืืคื™ื™ืŸ ื”ื ื›ืก. ื›ืš ืื• ื›ืš, ืืกื•ืจ ืœื”ืชืขืœื ืžืคืขืจ ืงื™ืฆื•ื ื™ โ€“ ื™ืฉ ืœื”ืชื™ื™ื—ืก ืืœื™ื• ื‘ืคื™ืจื•ื˜ ื‘ื“ื•ื—. ืชืงื ื™ ื”ืฉืžืื•ืช ืงื•ื‘ืขื™ื ื—ื“-ืžืฉืžืขื™ืช: ืื ื™ืฉ ืคืขืจ ื’ื“ื•ืœ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ืื™ืŸ ืœืงื‘ืœ ืคืฉื•ื˜ ืžืžื•ืฆืข ื‘ื™ื ื™ื”ืŸ, ืืœื ื™ืฉ ืœื”ื‘ื™ืŸ ืžื“ื•ืข ื”ื”ื‘ื“ืœื™ื ืงื™ื™ืžื™ื ื•ืœื”ื›ืจื™ืข ืื™ื–ื• ื’ื™ืฉื” ืชื™ื™ืฆื’ ื ื›ื•ืŸ ื™ื•ืชืจ ืืช ืฉื•ื•ื™ ื”ืฉื•ืงrics.org. ื‘ืžืงืจื™ื ืจื‘ื™ื, ื”ืžืฉืžืขื•ืช ื”ื™ื ืฉื’ื™ืฉื” ืื—ืช ืชื•ื›ืจื– ื›ืœื ืจืœื•ื•ื ื˜ื™ืช ืœืื•ืชื• ืžืงืจื” (ืœืžืฉืœ, "ื’ื™ืฉืช ื”ืขืœื•ืช ืื™ื ื” ื™ืฉื™ืžื” ื‘ืฉืœ ืขืจืš ืžื•ื ื™ื˜ื™ืŸ ืฉืœ ื”ืžื™ืงื•ื ืฉืื™ื ื• ืžืฉืชืงืฃ ื‘ื”"), ืื• ืฉืชื•ืฆืืชื” ืชื•ื–ื›ืจ ืืš ืœื ืชืฉื•ื›ืœืœ. ื‘ืžืงืจื™ื ืื—ืจื™ื, ืืคืฉืจ ืœืฉืœื‘ ืืช ื”ืชื•ื‘ื ื•ืช โ€“ ืœืžืฉืœ ืœื•ืžืจ: "ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžืจืื” ืฉื•ื•ื™ X, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ Y ื”ื ืžื•ืš ื‘ื”ืจื‘ื”; ื”ื“ื‘ืจ ืžืœืžื“ ืฉื”ืฉื•ืง ืžืชืžื—ืจ ืืช ื”ื ื›ืก ืžืขืœ ืœืขืจื›ื• ื”ื›ืœื›ืœื™. ืœื”ืขืจื›ืชื ื• ื”ืฉื•ื•ื™ ื”ื”ื•ื’ืŸ ื ืข ืกื‘ื™ื‘ ืจืžืช ื”ื‘ื™ื ื™ื™ื, ืื ื›ื™ ืงืจื•ื‘ ื™ื•ืชืจ ืœืžื—ื™ืจื™ ื”ืฉื•ืง, ื•ืœื›ืŸ ื ืคืกื•ืง Z (ื‘ื™ืŸ X ืœ-Y)". ืื™ืŸ ืคืชืจื•ืŸ ืื—ื“ ื ื›ื•ืŸ ืœื›ื•ืœื, ืื‘ืœ ื—ื•ื‘ื” ืขืœ ื”ืฉืžืื™ ืœืขืฉื•ืช ืชื”ืœื™ืš ืžื—ืฉื‘ืชื™ ื‘ืจื•ืจ ื‘ื‘ื•ืื• ืœืชืช ืขืจืš ืกื•ืคื™ ืœื ื•ื›ื— ืคืขืจ ืงื™ืฆื•ื ื™selling-guide.fanniemae.comselling-guide.fanniemae.com.

ื˜ื•ื•ื—ื™ ืกื˜ื™ื™ื” ืžืงื•ื‘ืœื™ื ืœืคื™ ืžื—ืงืจื™ื, ืคืกื™ืงื” ื•ืชืงื ื™ื

ื›ืืžื•ืจ, ืื™ืŸ "ืชืงืŸ ืžืกืคืจื™" ืื•ื ื™ื‘ืจืกืœื™ ืœืคืขืจื™ื ืžื•ืชืจื™ื, ืืš ืžืŸ ื”ืกืงื™ืจื” ืœืขื™ืœ ื ื™ืชืŸ ืœื–ืงืง ืืช ื”ื˜ื•ื•ื—ื™ื ื•ื”ื›ืœืœื™ื ืฉืงื™ื™ืžื™ื ื‘ืขืงื™ืคื™ืŸ:

  • ืžื—ืงืจื™ื ืืžืคื™ืจื™ื™ื ื•ื ื™ืชื•ื—ื™ื ืืงื“ืžื™ื™ื: ื™ืฉื ื ืžืขื˜ ืžื—ืงืจื™ื ื›ืžื•ืชื™ื™ื ืฉื‘ื“ืงื• ืกื˜ื˜ื™ืกื˜ื™ืช ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ืฉื•ืžื”, ื‘ื™ืŸ ื”ื™ืชืจ ืžืคื ื™ ืฉื‘ื“ื•ื—ื•ืช ืฉืžืื™ื™ื ืœืจื•ื‘ ืžื•ืฆื’ ื›ื‘ืจ ืขืจืš ื™ื—ื™ื“ ืœืื—ืจ ืฉืงืœื•ืœ, ื•ืœื ื‘ื ืคืจื“ ืฉืœื•ืฉ ื”ืชื•ืฆืื•ืช. ืขื ื–ืืช, ื‘ืชื—ื•ื ื”ืขืจื›ืช ืฉื•ื•ื™ ื—ื‘ืจื•ืช ืœืžืฉืœ, ื ืžืฆื ื›ื™ ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ืžืขืจื™ื›ื™ ืฉื•ื•ื™ ืžื’ื™ืขื™ื ืœืชื•ืฆืื•ืช ืฉื•ื ื•ืช ื‘ืฉื™ื˜ื•ืช ื”ื™ื•ื•ืŸ ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืœืขื•ืžืช ื‘ืฉื™ื˜ื•ืช ื”ืฉื•ื•ืื” ืœืžื›ืคื™ืœื™ ืฉื•ืง โ€“ ื•ื”ื ื ื“ืจืฉื™ื ืœื”ืกื‘ื™ืจ ื–ืืช. ื‘ืขื•ืœืžื•ืช ื”ื ื“ืœ"ืŸ, ืกืงืจื™ื ืžืงืฆื•ืขื™ื™ื ืžืขืœื™ื ืฉืœืจื•ื‘ ื”ืฉืžืื™ื ื ื•ื˜ื™ื ืœื”ื™ืฆืžื“ ื‘ืขื™ืงืจ ืœื’ื™ืฉื” ืื—ืช ืžื•ื‘ื™ืœื” (ื‘ื”ืชืื ืœื ื›ืก) ื•ืœื˜ืคืœ ื‘ืฉืืจ ื›ื‘ื“ื™ืงืช ืกื‘ื™ืจื•ืช. ืžืฉืžืข, ื‘ืคื•ืขืœ ื”ืคืขืจื™ื "ื”ื’ื•ืœืžื™ื™ื" ื™ื›ื•ืœื™ื ืœื”ื™ื•ืช ื“ื™ ื’ื“ื•ืœื™ื, ืืš ื”ืฉืžืื™ ืžืจืืฉ ืžืฆืžืฆื ืื•ืชื ืข"ื™ ื‘ื—ื™ืจืช ื”ืžืฉืงืœื•ืช. ืžื—ืงืจ ืฉื”ืชืคืจืกื ื‘ื˜ื™ื™ื•ื•ืืŸ (Lin et al.) ื ื™ืชื— ืžืฉืงืœื•ืช ืฉื ืชื ื• ืฉืžืื™ื ืฉื•ื ื™ื ืœืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื‘ืฉื•ืžื•ืช ืงืจืงืข, ื•ืžืฆื ืฉื”ืžื•ื“ืœ ื”ืžืฉื•ืงืœืœ ืฉืœื”ื ืžืกื‘ื™ืจ ืžืขืœ 90% ืžื”ืฉื•ื ื•ืช โ€“ ื›ืœื•ืžืจ, ืฉืžืื™ื ื‘ืื•ืคืŸ ื“ื™ ืขืงื‘ื™ ื ืชื ื• ืžืฉืงืœ ื’ื‘ื•ื” ืœื’ื™ืฉื” ืฉื”ืืžื™ื ื• ืฉื”ื™ื ื”ื ื›ื•ื ื” ืœื ื›ืก, ื•ืฉืงืœื•ืœ ื ืžื•ืš ืœืื—ืจื•ืชairitilibrary.com. ืžืžืฆืื™ื ื›ืืœื” ืžืจืžื–ื™ื ืฉื‘ื“ื•ื—ื•ืช, ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ, ื”ืคืขืจื™ื ื”ืžื•ืฆื”ืจื™ื ืื™ื ื ืขืฆื•ืžื™ื, ืžืฉื•ื ืฉื”ืฉืžืื™ "ืžื™ื™ืฉืจ" ืื•ืชื ื“ืจืš ื‘ื—ื™ืจืช ื”ืžืฉืงืœื•ืช ืœืคื ื™ ื”ื”ืฆื’ื” ืœืœืงื•ื—. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ื”ืฉืžืื™ื ื ื•ื˜ื™ื ืœื”ื™ืžื ืข ืžื“ื™ื•ื•ื— ืคืขืจ ื’ื“ื•ืœ; ืื ืœืžืฉืœ ื’ื™ืฉืช ื”ืขืœื•ืช ืจื—ื•ืงื” 30% ืžืฉืืจ ื”ื’ื™ืฉื•ืช, ืจื•ื‘ ื”ืฉืžืื™ื ื™ืขื“ื™ืคื• ืœืชืช ืœื” ืžืฉืงืœ ืืคืกื™ ืื• ืœื”ืฉืžื™ื˜ ืื•ืชื”, ื•ืœื ืœื”ืฆื™ื’ ืžืžื•ืฆืข ืฉื›ื•ืœืœ ืื•ืชื” ื•ื’ื•ืจืจ ืขืจืš ืกื•ืคื™ ืฉื•ื ื” ืžืฉืžืขื•ืชื™ืช ืžื”ืขืกืงืื•ืช ืื• ื”ื”ื›ื ืกื•ืช.
  • ื ื™ืชื•ื— ื ืชื•ื ื™ ืฉื•ืžื•ืช ื‘ืคื•ืขืœ: ื‘ืžื“ื™ื ื•ืช ืžืกื•ื™ืžื•ืช, ื›ืžื• ื‘ืืจื”"ื‘, ื‘ื•ืฆืขื• ื ื™ืชื•ื—ื™ื ืขืœ ื‘ืกื™ืก ื ืชื•ื ื™ ื‘ื ืงื™ื ื•ืขืจื‘ื•ื™ื•ืช: ื ืžืฆื ืฉื‘ืฉื•ืžื•ืช ืœืžื’ื•ืจื™ื ื›ืžืขื˜ ืชืžื™ื“ ื”ืฉื•ื•ื™ ื”ืกื•ืคื™ ื ืžืฆื ืงืจื•ื‘ ืžืื•ื“ ืœืขืจืš ืฉื”ืชืงื‘ืœ ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ืกื˜ื™ื™ื” ืฉืœ ืื—ื•ื–ื™ื ื‘ื•ื“ื“ื™ื ื‘ืœื‘ื“, ืœืจื•ื‘ ืืคื™ืœื• ืคื—ื•ืช ืž-5%). ื”ื“ื‘ืจ ื ื•ื‘ืข ืžื›ืš ืฉืžื•ื“ืœื™ ื”ืžืฉื›ื ืชืื•ืช ื ืฉืขื ื™ื ื‘ืขื™ืงืจ ืขืœ ื”ืžื›ื™ืจื•ืช ื”ื”ืฉื•ื•ืืชื™ื•ืช. ืœืขื•ืžืช ื–ืืช, ื‘ืฉื•ืžื•ืช ืœื ื›ืกื™ื ืžื ื™ื‘ื™ื (ื›ื’ื•ืŸ ืžืจื›ื–ื™ ืงื ื™ื•ืช ืื• ื‘ื ื™ื™ื ื™ ืžืฉืจื“ื™ื), ื‘ืžืงืจื™ื ืจื‘ื™ื ื”ืฉื•ื•ื™ ื”ืกื•ืคื™ ืงืจื•ื‘ ื‘ื™ื•ืชืจ ืœื’ื™ืฉืช ื”ื”ื›ื ืกื•ืช โ€“ ื•ื”ืฉืžืื™ื ืœืคืขืžื™ื ืืฃ ืœื ื˜ื•ืจื—ื™ื ืœื›ืœื•ืœ ื’ื™ืฉืช ื”ืฉื•ื•ืื” ืื ืื™ืŸ ื“ื™ ืขืกืงืื•ืช ืžืื•ืชื• ืกื•ื’ ื ื›ืก. ื‘ืžืงืจื™ื ืฉื‘ื”ื ืฉืชื™ ื”ื’ื™ืฉื•ืช ื™ื•ืฉืžื•, ื”ืฉืžืื™ื ื”ืฉืชื“ืœื• ืฉืœื ื™ืชืงื‘ืœื• ืขืจื›ื™ื ืžื—ื•ืฅ ืœื˜ื•ื•ื— ื”"ืกื‘ื™ืจ" ื›ืคื™ ืฉื”ื’ื“ืจื ื• (ื—ื“-ืกืคืจืชื™ ืขื“ ืขืฉืจื” ืื—ื•ื–ื™ื). ื™ืชืจื” ืžื–ื•, ื‘ื—ื™ื ื” ืฉืœ ืฉื•ืžื•ืช ืฉื”ื’ื™ืขื• ืœื”ืชื“ื™ื™ื ื•ืช ืžืฉืคื˜ื™ืช ืžืขืœื” ืฉืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ื ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ืœื‘ ืœื™ื‘ื• ืฉืœ ื”ืกื›ืกื•ืš. ืœื“ื•ื’ืžื”, ื‘ืฉื•ืžื•ืช ื”ื™ื˜ืœ ื”ืฉื‘ื—ื” ื‘ื™ืฉืจืืœ, ืฉืžืื™ ื”ื•ื•ืขื“ื” ื™ื›ื•ืœ ืœื”ืขืจื™ืš ืืช ื”ื”ืฉื‘ื—ื” ืœืคื™ ื’ื™ืฉืช ื”ืฉื•ื•ืื” (ืขืœื™ื™ืช ืขืจืš ืงืจืงืข) ื•ื”ืฉืžืื™ ืžื˜ืขื ื‘ืขืœ ื”ืงืจืงืข ืขืฉื•ื™ ืœื”ืฉืชืžืฉ ื‘ื’ื™ืฉืช ื”ื™ื•ื•ืŸ (ืœื“ืžื™ ื—ื›ื™ืจื”) โ€“ ืื ืื™ืŸ ื”ืกื›ืžื” ื‘ื™ื ื™ื”ื, ื™ื›ื•ืœ ืœื”ื™ื•ืช ื”ื‘ื“ืœ ืฉืœ ืขืฉืจื•ืช ืื—ื•ื–ื™ื ื‘ืกื›ื•ื ื”ื”ื™ื˜ืœ. ื‘ืžืฆื‘ ื›ื–ื”, ื•ืขื“ืช ื”ืขืจืจ ืื• ื‘ื™ื”ืž"ืฉ ื™ื‘ื—ืŸ ืœืขื•ืžืง ืื™ื–ื” ืžื•ื“ืœ ืžืชืื™ื ื•ื”ืื ืื—ื“ ื”ืฉืžืื™ื ื—ืจื’ ืžื”ืžืงื•ื‘ืœ. ืืžืคื™ืจื™ืช, ื›ืืฉืจ ืคืขืจ ื’ื“ื•ืœ ืžื’ื™ืข ืœืขืจื›ืื•ืช, ืœืจื•ื‘ ื™ืฉ ื”ื›ืจื” ืฉืžืฉื”ื• "ืœื ืจื’ื™ืœ" โ€“ ืื• ืฉื”ื ื›ืก ื—ืจื™ื’ ืžืื•ื“, ืื• ืฉืื—ื“ ื”ืฉืžืื™ื ื˜ืขื”. ื›ืš ืœืžืฉืœ ื‘ืžืงืจื” ืฉืชื•ืืจ ื‘ื›ืชื‘ื” ื‘ืขื™ืชื•ืŸ ื’ืœื•ื‘ืก, ืฉืชื™ ืฉื•ืžื•ืช ืžื›ืจื™ืขื•ืช ืฉื”ื•ื–ืžื ื• ืœืงืจืงืข ื‘ื—ื“ืจื” ื”ื ื™ื‘ื• ื”ื‘ื“ืœ ืฉืœ ืขืฉืจื•ืช ืื—ื•ื–ื™ื, ืขื“ ื›ื“ื™ ืฉื‘ื™ืช ื”ืžืฉืคื˜ ื›ื™ื ื” ืืช ื”ืคืขืจ "ืื‘ืกื•ืจื“ื™" ื•ื”ืชืจื™ืข ืฉื–ื” ืžืจืื” ืขืœ ื’ืžื™ืฉื•ืช ื™ืชืจ ื‘ืฉื•ืžื•ืช, ืฉืงื•ืจืืช ืœืชื™ืงื•ืŸ ืจื’ื•ืœื˜ื•ืจื™globes.co.il. ื‘ืžื™ืœื™ื ืคืฉื•ื˜ื•ืช, ืกื˜ื™ื™ื” ืžืฉืžืขื•ืชื™ืช ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ืžื“ืจื‘ื ืช ืฆืขื“ื™ื ืœืชื™ืงื•ืŸ ืื• ื’ื™ืฉื•ืจ, ื‘ื™ืŸ ืื ืข"ื™ ืฉืžืื™ ืฉืœื™ืฉื™ ืžืžื•ื ื” (ื›ืคื™ ืฉืงื•ืจื” ื‘ื”ืœื™ื›ื™ ื‘ื•ืจืจื•ืช) ืื• ื‘ืžืกื’ืจืช "ืฉื•ืžื” ืžื›ืจืขืช" ืœืคื™ ื—ื•ืง ื”ืชื›ื ื•ืŸ ื•ื”ื‘ื ื™ื™ื”.
  • ืกื˜ื ื“ืจื˜ื™ื ืžืงืฆื•ืขื™ื™ื ื•ืขืžื“ื•ืช ืจื’ื•ืœื˜ื•ืจื™ื•ืช ื‘ืขื•ืœื: ื›ืคื™ ืฉืคื•ืจื˜, ืชืงื ื™ื ื›ืžื• IVS ื•-USPAP ืœื ืงื•ื‘ืขื™ื ืžืกืคืจ ืงืฉื™ื—, ืืš ืžื“ื’ื™ืฉื™ื ืคืจืงื˜ื™ืงื•ืช: ื—ื™ื™ื‘ืช ืœื”ื™ื•ืช ื”ืฆืœื‘ื” (Reconciliation) ื‘ืกื•ืฃ. ืœืžืฉืœ, USPAP ืงื•ื‘ืข ืฉืขืœ ื”ืฉืžืื™ "ืœื™ื™ืฉื‘ ืืช ืกื‘ื™ืจื•ืช ื•ืืžื™ื ื•ืช ื›ืœ ื’ื™ืฉื” ืจืœื•ื•ื ื˜ื™ืช, ืœื™ื™ืฉื‘ ืืช ืชื•ืงืฃ ื”ืขืจื›ื™ื ืฉื”ืชืงื‘ืœื•, ื•ืœื‘ื—ื•ืจ ืืช ื”ื’ื™ืฉื”/ื’ื™ืฉื•ืช ืฉื ืฉืื• ืืช ืžื™ืจื‘ ื”ืžืฉืงืœ"selling-guide.fanniemae.com. ื”ื”ื ื—ื™ื•ืช ืžื•ืกื™ืคื•ืช: "ืืฃ ืคืขื ืืกื•ืจ ืฉื”ื”ืฆืœื‘ื” ืชื”ื™ื” ื˜ื›ื ื™ืงืช ืžื™ืฆื•ืข ืคืฉื˜ื ื™ืช (ืœืžืขื˜ ืฉืงืœื•ืœ ืžื ื•ืžืง)... ื”ืขืจืš ื”ืกื•ืคื™ ื—ื™ื™ื‘ ืœื”ื™ืžืฆื ื‘ืชื•ืš ื”ื˜ื•ื•ื— ืฉืœ ื”ืขืจื›ื™ื ืฉื”ืชืงื‘ืœื• ื‘ื’ื™ืฉื•ืช"selling-guide.fanniemae.com. ื‘ื›ืš, ื›ืคื™ ืฉื”ื•ื–ื›ืจ, ืžื•ืกื“ื•ืช ื›ืžื• Fannie Mae ืžื‘ื˜ื™ื—ื™ื ืฉืœื ื™ื™ื“ื•ื•ื— ืขืจืš ืฉืกื•ื˜ื” ืžืงืฆื” ืœืงืฆื”. ืชืงื ื™ ื”ืฉืžืื•ืช ื”ื‘ื™ื ืœืื•ืžื™ื™ื (IVS 105) ืžื ื—ื™ื: "ื›ืืฉืจ ื’ื™ืฉื•ืช ืฉื•ื ื•ืช ืžื ื™ื‘ื•ืช ืื™ื ื“ื™ืงืฆื™ื•ืช ืขืจืš ืžืจื•ื—ืงื•ืช, ืขืœ ื”ืฉืžืื™ ืœื‘ืฆืข ื”ืœื™ื›ื™ื ืœื”ื‘ื™ืŸ ืžื“ื•ืข ื”ืขืจื›ื™ื ืฉื•ื ื™ื, ื›ื™ ื‘ืื•ืคืŸ ื›ืœืœื™ ืœื ืจืื•ื™ ืคืฉื•ื˜ ืœืชืช ืžืฉืงืœ ืœืžืกืคืจ ืขืจื›ื™ื ืฉื•ื ื™ื ืžืฉืžืขื•ืชื™ืช. ื‘ืžืงืจื™ื ื›ืืœื•, ืขืœ ื”ืฉืžืื™ ืœืฉืงื•ืœ ืžื—ื“ืฉ ืื™ื–ื• ื’ื™ืฉื” ืžืกืคืงืช ืื™ื ื“ื™ืงืฆื™ื” ืžื”ื™ืžื ื” ื™ื•ืชืจ"rics.org. ื’ื ืชืงื ื™ ื”ืฉืžืื•ืช ื”ื™ืฉืจืืœื™ื (ืชืงืŸ 19 ื•ืชืงื ื™ ื™ื™ืฉื•ื ืœื’ื™ืฉื•ืช ื”ืฉื•ืžื”) ืžื•ืจื™ื ืฉืœื ืœืขืฉื•ืช ืžืžื•ืฆืข ื˜ื›ื ื™ ืืœื ืฉืงืœื•ืœ ืžื•ืฉื›ืœ, ืชื•ืš ืžืชืŸ ืขื“ื™ืคื•ืช ืœื’ื™ืฉื” ื”ืžืชืื™ืžื” ื‘ื™ื•ืชืจ ืœืžืงืจื” ื”ื ื“ื•ืŸshamy-nadlan.co.il. ืจื’ื•ืœื˜ื•ืจื™ื ืฉืœ ื‘ื ืงื™ื ื‘ืจื—ื‘ื™ ื”ืขื•ืœื (ื›ืžื• ื”ื ื—ื™ื•ืช ื”ืคื“ืจืœ ืจื™ื–ืจื‘ ื”ืืžืจื™ืงืื™) ืžืฆื™ื™ื ื™ื ืฉื“ื•ื•ืงื ื‘ืžืฆื‘ื™ื ื‘ื”ื ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื ื•ืชื ื•ืช ืขืจื›ื™ื ืฉื•ื ื™ื ื‘ืชื›ืœื™ืช, ื”ืชืคืงื™ื“ ื”ืžื›ืจื™ืข ืฉืœ ื”ืฉืžืื™ ื”ื•ื ืœื”ืคืขื™ืœ ืฉื™ืงื•ืœ ื“ืขืช ื•ืœื”ื›ืจื™ืข ืขืœ ืขืจืš ืกื•ืคื™ ื•ืœื ืœื“ื•ื•ื— ืคืฉื•ื˜ ืืช ืฉืœื•ืฉืชื ื›ืฉืœื•ืฉ ื“ืขื•ืช ื ืคืจื“ื•ืชfederalreserve.gov.

ืœืกื™ื›ื•ื ื—ืœืง ื–ื”, ื”ืกื˜ื™ื™ื” "ื”ืžืงื•ื‘ืœืช" ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื ืขื” ื‘ืชื—ื•ื ืฉืœ ืื—ื•ื–ื™ื ืกืคื•ืจื™ื ืขื“ ื›-10%โ€“15% ื‘ื”ืชืื ืœื ืกื™ื‘ื•ืช ื”ื ื›ืก. ืคืขืจื™ื ื’ื“ื•ืœื™ื ื™ื•ืชืจ ืืžื ื ืžืชืจื—ืฉื™ื, ืืš ื”ื ื“ื•ืจืฉื™ื ื”ืชื™ื™ื—ืกื•ืช ื•ื”ืกื‘ืจ โ€“ ืื—ืจืช ื”ืฉื•ืžื” ื ืชืคืกืช ื›ื‘ืขื™ื™ืชื™ืช. ื”ืคืกื™ืงื” ื‘ื™ืฉืจืืœ, ื›ืžื• ื’ื ื‘ื‘ืจื™ื˜ื ื™ื” ื•ื‘ืžื“ื™ื ื•ืช ื ื•ืกืคื•ืช, ื”ื›ื™ืจื” ื‘ื›ืš ืฉืขื“ ื›-10%โ€“15% ื™ื™ืชื›ืŸ ื”ื‘ื“ืœ ื‘ื™ืŸ ืฉืžืื™ื ืื• ืฉื™ื˜ื•ืช ื‘ืœื™ ืฉืืฃ ืฆื“ ื™ื”ื™ื” ื‘ื”ื›ืจื— ืฉื•ื’ื”squirepattonboggs.comdannus.co.il. ืžืขื‘ืจ ืœื–ื”, ืžืชื—ื™ืœื™ื ืœื”ืขืœื•ืช ื’ื‘ื”. ื”ื’ื™ืฉื” ื”ืคืจื’ืžื˜ื™ืช ืฉืœ ื‘ืชื™ ื”ืžืฉืคื˜ ื”ื™ื ืฉื‘ืžืงืจื” ืฉืœ ืคืขืจ ื’ื“ื•ืœ, ื™ื™ืชื›ืŸ ื•ื”ืืžืช ื‘ืืžืฆืข: ืœื ื‘ื›ื“ื™ ื‘ืžืฆื‘ื™ื ืจื‘ื™ื ืฉืœ ืคืขืจ ื‘ื™ืŸ-ืฉืžืื™ื™ื, ื‘ื™ืช ื”ืžืฉืคื˜ ืคื•ืกืง ืกื›ื•ื ื‘ื™ื ื™ื™ื (ืื• ืžืžื ื” ืžื•ืžื—ื” ืžื˜ืขืžื• ืœื’ืฉืจ ืขืœ ื”ืคืขืจ). ืœื›ืŸ, ืขืœ ืืฃ ืฉืื™ืŸ "ื—ื•ืง" ืฉืœ ืื—ื•ื–ื™ื ืงืฉื™ื—ื™ื, ื‘ืคื•ืขืœ ืžื™ ืฉืขื•ื‘ื“ ื‘ืชื—ื•ื ื™ื•ื“ืข: ืœืœื ื”ืฆื“ืงื” ื—ื–ืงื”, ืคืขืจื™ื ื—ื•ืจื’ื™ื (20%+) ื”ื ื ื•ืจื” ืื“ื•ืžื”. ื”ืฉืื™ืคื” ื‘ืฉืžืื•ืช, ื›ื›ืœ ืฉื”ื“ื‘ืจ ื‘ืฉืœื™ื˜ืช ื”ืฉืžืื™, ื”ื™ื ืœืฆืžืฆื ืคืขืจื™ื โ€“ ืื ืœื ื‘ืขืจื›ื™ื ื”ื’ื•ืœืžื™ื™ื, ืื– ืœืคื—ื•ืช ื‘ื”ืฆื’ื” ื”ืกื•ืคื™ืช ืฉืœื”ืŸ โ€“ ื›ื“ื™ ืœืžืกื•ืจ ื—ื•ื•ืช ื“ืขืช ืื—ื™ื“ื” ื•ืžืฉื›ื ืขืช. ื”ืชืžื•ื“ื“ื•ืช ืขื ืคืขืจื™ื ืชื”ื™ื” ื ื•ืฉื ื”ืคืจืง ื”ื‘ื.

ืžื—ืงืจื™ื ืืžืคื™ืจื™ื™ื ืขืœ ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ื”ืกืคืจื•ืช ื”ืžื—ืงืจื™ืช ื‘ืชื—ื•ื ืฉืžืื•ืช ื”ืžืงืจืงืขื™ืŸ ืื™ื ื” ืจื•ื•ื™ื” ื‘ืžื—ืงืจื™ื ื”ื›ืžื•ืชื™ื™ื ืขืœ ืคืขืจื™ ืฉื•ืžื”, ืื•ืœื™ ื‘ืฉืœ ื”ืžื•ืจื›ื‘ื•ืช ืœืžื“ื•ื“ ื–ืืช (ืฉื›ืŸ, ื›ืืžื•ืจ, ืฉื•ืžื•ืช ืกื•ืคื™ื•ืช ื‘ื“ืจืš ื›ืœืœ ืื™ื ืŸ ืžืคืจื˜ื•ืช ืฉืœื•ืฉื” ืขืจื›ื™ื ืกื•ืชืจื™ื ืืœื ืขืจืš ืื—ื“). ืœืžืจื•ืช ื–ืืช, ืงื™ื™ืžื•ืช ื›ืžื” ืชื•ื‘ื ื•ืช ืืžืคื™ืจื™ื•ืช ื•ื›ืœืœื™ื•ืช ืžืจื—ื‘ื™ ื”ืขื•ืœื ื‘ืืฉืจ ืœืคืขืจื™ ื’ื™ืฉื•ืช:

  • ื ื˜ื™ื™ื” ืœื”ื™ืฆืžื“ ืœื’ื™ืฉื” ื”ื“ื•ืžื™ื ื ื˜ื™ืช: ืžื—ืงืจื™ ืฉืืœื•ื ื™ื ื•ืกืงืจื™ื ื‘ืงืจื‘ ืฉืžืื™ื ืžืจืื™ื ืฉืชื”ืœื™ืš ื”ืฉืงืœื•ืœ (Reconciliation) ืœืจื•ื‘ ืื™ื ื• ืžืชืžื˜ื™-ื ื•ืงืฉื” ืืœื ืชื•ืฆืื” ืฉืœ ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ืฉื‘ืื•ืคืŸ ืื™ื›ื•ืชื ื™ ื ืจืื™ืช ืœืฉืžืื™ ื”ืžื”ื™ืžื ื” ื‘ื™ื•ืชืจ ืœื ื›ืก ื”ื ืชื•ืŸ. ืœื“ื•ื’ืžื”, ื‘ืกืงืจ ืฉืœ Appraisal Institute (ื”ืžื•ืกื“ ื”ืืžืจื™ืงืื™ ืœืฉืžืื•ืช) ื ืžืฆื ืฉื‘ืจื•ื‘ ื”ืฉื•ืžื•ืช ืœืžื’ื•ืจื™ื, ืขืจืš ื”ืฉื•ืง ื ืงื‘ืข ื›ืžืขื˜ ืœื—ืœื•ื˜ื™ืŸ ืœืคื™ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ืขื ื”ืชื™ื™ื—ืกื•ืช ืžืฉื ื™ืช ื‘ืœื‘ื“ ืœื’ื™ืฉืช ื”ืขืœื•ืช ื•ื”ื›ื ืกื•ืช, ื•ื‘ืžืงืจื™ื ืจื‘ื™ื ืืคื™ืœื• ืœื ืžื•ืคืขืœืช ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ื›ืœืœ (ื›ื™ ื‘ื™ืช ืžื’ื•ืจื™ื ื‘ื“ืจืš ื›ืœืœ ืœื ื ืจื›ืฉ ืขืœ ื‘ืกื™ืก ื”ื”ื›ื ืกื” ื”ืคื•ื˜ื ืฆื™ืืœื™ืช ืžืžื ื•). ืœื›ืŸ, ื”ืคืขืจื™ื ื”ืืคืฉืจื™ื™ื ื ื—ืกื›ื™ื ืžืจืืฉ โ€“ ื”ืฉืžืื™ ืœื "ืคื•ืชื— ื“ืœืช" ืœืคืขืจ ื’ื“ื•ืœ ื‘ื›ืš ืฉืื™ื ื• ืžื—ืฉื‘ ื›ืœืœ ื’ื™ืฉื” ืฉืขืฉื•ื™ื” ืœื”ื™ื•ืช ื‘ืœืชื™ ืจืœื•ื•ื ื˜ื™ืช. ืžื ื’ื“, ื‘ื ื›ืกื™ื ืžื ื™ื‘ื™ื ื”ืฉืžืื™ื ื ืชื ื• ืžืฉืงืœ ื›ืžืขื˜ ืžื•ื—ืœื˜ ืœื’ื™ืฉืช ื”ื”ื›ื ืกื•ืช ื•ืฉื™ืžื•ืฉ ืžื™ื ื•ืจื™ ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ืจืง ื›ื‘ื“ื™ืงืช ืกื‘ื™ืจื•ืช ืื ื™ืฉ ืžืกืคื™ืง ืขืกืงืื•ืช)shamy-nadlan.co.il. ื”ืžืžืฆื ื”ื›ืœืœื™ ื”ื•ื ืฉื›ืืฉืจ ื’ื™ืฉื” ืžืกื•ื™ืžืช ื ื—ืฉื‘ืช ื”ืจื‘ื” ืคื—ื•ืช ืืžื™ื ื” ืœืžืงืจื”, ืฉืžืื™ื ืœืจื•ื‘ ื™ืคื—ื™ืชื• ืฉื™ืžื•ืฉ ื‘ื”, ื›ื“ื™ ืฉืœื ืœื”ื›ื ื™ืก "ืจืขืฉ" ื•ืคืขืจื™ื ืžื™ื•ืชืจื™ื ืœืฉื•ืžื”.
  • ืคื™ื–ื•ืจ ื”ืคืขืจื™ื ื‘ืฉื•ืžื•ืช ืจื‘ื•ืช: ื›ื›ืœ ืฉื”ืฆืœื™ื‘ื• ื ืชื•ื ื™ื ืžืžืกืคืจ ืจื‘ ืฉืœ ืฉื•ืžื•ืช, ื”ืชื’ืœื” ืฉืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ืืžืช ื‘ื™ืŸ ื’ื™ืฉื•ืช ื ื“ื™ืจื™ื ื™ื—ืกื™ืช, ื•ืื™ืœื• ืคืขืจื™ื ืžืชื•ื ื™ื (ื ืืžืจ ืขื“ 10%) ืฉื›ื™ื—ื™ื. ื›ืœื•ืžืจ, ื‘ืจืžืช ื›ืœืœ ื”ืขื ืฃ, ืจื•ื‘ ื”ืฉื•ืžื•ืช "ืžืกืชื“ืจื•ืช" ื‘ืœื™ ื‘ืขื™ื” ืชื”ื•ืžื™ืช ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช. ื”ืคืขืจื™ื ื”ืงืฉื™ื ื”ื ื”ื™ื•ืฆืื™ื ืžืŸ ื”ื›ืœืœ โ€“ ื‘ื“ืจืš ื›ืœืœ ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื ืžืื•ื“, ืื• ืชืงื•ืคื•ืช ืฉื•ืง ืžืฉื‘ืจื™ื•ืช. ืœืžืฉืœ, ืžื—ืงืจ ืฉืœ RICS ื‘ื‘ืจื™ื˜ื ื™ื” ื”ืขืœื” ืฉื‘ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ืžืกื—ืจื™ ื‘ืฉื ืช 2008 (ืžืฉื‘ืจ ื”ืืฉืจืื™) ื ืฆืคื• ืกื˜ื™ื•ืช ืžืฉืžืขื•ืชื™ื•ืช ื‘ื™ืŸ ืžื” ืฉื”ืจืื• ืžื•ื“ืœื™ ื”ื™ื•ื•ืŸ (DCF) ืœื‘ื™ืŸ ืžื—ื™ืจื™ ื”ืžื›ื™ืจื” ืฉืœ ื ื›ืกื™ื, ืืš ื‘ืฉื’ืจื” (2015-2019) ื”ืชื›ื ืกื•ืช ื”ื™ื™ืชื” ื”ื“ื•ืงื” ื‘ื”ืจื‘ื”. ื›ืœื•ืžืจ, ื”ืคืขืจื™ื ืขืฆืžื "ืžื—ื–ื•ืจื™ื™ื": ื‘ืฉื•ืง ื™ืฆื™ื‘ ื•ืฉื’ืจืชื™, ื›ืœ ื”ื’ื™ืฉื•ืช ืคื—ื•ืช ืื• ื™ื•ืชืจ ื™ืชื ื• ืชืžื•ื ื” ื“ื•ืžื”; ื‘ืชืงื•ืคื•ืช ืฉืœ ืชื ื•ื“ืชื™ื•ืช ืงื™ืฆื•ื ื™ืช, ื”ืžื•ื“ืœื™ื ื ืคืจืžื™ื โ€“ ืื—ื“ ืžืฉืงืฃ ืžืฆื•ืงื”, ืื—ืจ ืขื“ื™ื™ืŸ ืจื•ืื” ืขืจื›ื™ื ื”ื™ืกื˜ื•ืจื™ื™ื โ€“ ื•ืžืชื’ืœื™ื ืคืขืจื™ื ื’ื“ื•ืœื™ื.
  • ืžืงืจื™ื ืืžืคื™ืจื™ื™ื ืžืจื—ื‘ื™ ื”ืขื•ืœื: ื‘ืืจื”"ื‘, ืžืงืจื” ืžืขื ื™ื™ืŸ ืืจืข ื‘ืฉื ื•ืช ื”-90 ื‘ื ื™ื•-ื™ื•ืจืง: ื”ืขืจื›ื•ืช ืฉื•ื•ื™ ืฉืœ ื ื›ืกื™ื ืœืฆื•ืจื›ื™ ืืจื ื•ื ื” ื”ืจืื• ืคืขืจื™ื ืขืฆื•ืžื™ื ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ื•ืŸ (Cap Rate) ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื›ื™ ื‘ืฉื ื•ืช ืฉืคืœ ื”ืขืจื›ื™ื ืœืฆื•ืจื›ื™ ืžืก (ืฉื—ื•ืฉื‘ื• ืœืคื™ ื”ื™ื•ื•ืŸ ื”ื›ื ืกื•ืช ื‘ืคื™ืงื•ื— ืฉื›ืจ ื“ื™ืจื”) ื”ื™ื• ื ืžื•ื›ื™ื ื‘ื”ืจื‘ื” ืžืžื—ื™ืจื™ ืขืกืงืื•ืช ืฉื‘ื•ืฆืขื• ืขืœ ื™ื“ื™ ืžืฉืงื™ืขื™ื ืื•ืคื˜ื™ืžื™ื™ื. ื”ื“ื‘ืจ ื”ื•ื‘ื™ืœ ืœื’ืœ ืชื‘ื™ืขื•ืช ืœื”ื•ืจื“ืช ืฉื•ืžื•ืช ืžืก. ืœืื—ืจ ื ื™ืชื•ื—, ื”ืชื‘ืจืจ ืฉื”ืฉื•ืง ืฆืคื” ื”ืชืื•ืฉืฉื•ืช ื•ื”ื™ื” ืžื•ื›ืŸ ืœืฉืœื "ืขืœ ื”ืขืชื™ื“", ืžื” ืฉื”ื”ื›ื ืกื•ืช ื”ื ื•ื›ื—ื™ื•ืช ืœื ื”ืจืื•. ื–ื” ื“ื•ื’ืžื” ืืžืคื™ืจื™ืช ืœืคืขืจ ื’ื™ืฉื•ืช ืฉืฉื™ืงืฃ ืฆื™ืคื™ื•ืช. ื‘ื™ืฉืจืืœ, ืžื—ืงืจ ืœื-ืคื•ืจืžืœื™ ืฉืขืจืš ืฉืžืื™ ืžืงืจืงืขื™ืŸ ื‘ื›ื™ืจ (ื™ื•ื‘ืœ ื“ื ื•ืก) ื‘ื—ืŸ ืกื“ืจืช ืฉื•ืžื•ืช ืฉื”ื•ื’ืฉื• ืœื‘ืชื™ ืžืฉืคื˜, ื•ื’ื™ืœื” ืฉื‘ื›ืœ ื”ืžืงืจื™ื ืฉื‘ื”ื ื”ืคืขืจ ื‘ื™ืŸ ืฉื•ืžื•ืช ื”ืฆื“ื“ื™ื ื”ื™ื” ืžืขืœ ~15%โ€“20%, ื‘ื™ืช ื”ืžืฉืคื˜ ืœื ืงื™ื‘ืœ ืืฃ ืื—ืช ืžื”ืฉื•ืžื•ืช ื›ืคื™ ืฉื”ื™ื, ืืœื ืžืฆื ืคืฉืจื” ืื• ืžื™ื ื” ืžื•ืžื—ื” ืžื˜ืขืžื•dannus.co.ildannus.co.il. ื›ืœื•ืžืจ, ืืžืคื™ืจื™ืช, ืคืขืจ ื’ื“ื•ืœ ืžื“ื™ ืคื•ื’ืข ื‘ื›ื•ื— ื”ืฉื›ื ื•ืข ืฉืœ ืฉืชื™ ื”ืฉื•ืžื•ืช, ื›ื™ ื”ื•ื ืžืื•ืชืช ืœืฉื•ืคื˜ ืฉื”ืฉืžืื•ืช "ื’ืžื™ืฉื”" ื•ืœื ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช. ื–ื” ื”ื‘ื™ื ืืช ื“ื ื•ืก ืœืžืกืงื ื” ืฉืคืขืจื™ื ื”ื ื›ื•ืจื— ืžืฆื™ืื•ืช, ืืš ื™ืฉ ืœื ืกื•ืช ืœืฆืžืฆืžื ื›ื“ื™ ืœื ืœืื‘ื“ ืืžื•ืŸdannus.co.ildannus.co.il.
  • ื”ืฉืœื›ื•ืช ื”ืคืขืจื™ื ืขืœ ื”ืฉื•ืง ื•ื”ืฆื“ื“ื™ื: ืขื•ื“ ื”ื‘ื˜ ืืžืคื™ืจื™ ื”ื•ื ื›ื™ืฆื“ ืคืขืจื™ ื”ืฉื•ืžื•ืช ืžืฉืคื™ืขื™ื ืขืœ ื”ืชื ื”ื’ื•ืช ื”ืฆื“ื“ื™ื. ื ืžืฆื, ืœืžืฉืœ, ืฉื‘ืžืฆื‘ื™ื ืฉืœ ืžื—ืœื•ืงืช (ื›ืžื• ื”ืคืงืขืช ืงืจืงืข, ืคื™ืฆื•ื™ื™ื, ืื™ื–ื•ืŸ ืžืฉืื‘ื™ื ื‘ื’ื™ืจื•ืฉื™ืŸ), ื›ืฉื›ืœ ืฆื“ ืžื’ื™ืฉ ืฉื•ืžื” ืžืฉืœื• ื•ื”ืคืขืจ ื’ื“ื•ืœ, ื”ืฆื“ื“ื™ื ื ื•ื˜ื™ื ืœื”ืชื‘ืฆืจ ื™ื•ืชืจ โ€“ ื”ืชื•ื‘ืข ื™ืืžื™ืŸ ื‘ื ื›ื•ื ื•ืช ื”ืžืกืคืจ ื”ื’ื‘ื•ื”, ื”ื ืชื‘ืข ื‘ืžืกืคืจ ื”ื ืžื•ืš, ื•ืงืฉื” ืœื”ื’ื™ืข ืœืคืฉืจื”. ืœืขื•ืžืช ื–ืืช, ืื ื”ืฉื•ืžื•ืช ืžืชืงืจื‘ื•ืช (ื”ืคืจืฉ ืงื˜ืŸ), ื”ืžื—ืœื•ืงืช ื ื•ื˜ื” ืœื”ื™ืกื’ืจ ืœืœื ืžืฉืคื˜. ืœื›ืŸ, ืžืขื ื™ื™ืŸ ืœืฆื™ื™ืŸ ืฉื™ืฉ ื’ื™ืฉื•ืช ื‘ืขื•ืœื ืฉืœ ืฉืžืื•ืช ืœืขื ื™ื™ื ื™ ื”ืชื“ื™ื™ื ื•ืช (Litigation Appraisal) ืฉืžื ืกื•ืช ืžืจืืฉ ืœืชืช ืชื•ืฆืื” ืžืื•ื–ื ืช ื›ื“ื™ ืœื”ื™ืžื ืข ืžืคืขืจื™ ืขื ืง โ€“ ืžืชื•ืš ื”ื‘ื ื” ืฉื”ืคืขืจ ืขืฆืžื• ื™ื•ืฆืจ ืื™-ื•ื“ืื•ืช ื•ืขืœื•ื™ื•ืช ืžืฉืคื˜ื™ื•ืช. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ื”ืคืขืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช (ืื• ื‘ื™ืŸ ื”ืฉื•ืžื•ืช) ืื™ื ื• ืจืง ืชื•ืฆืื” ืฉืœ ื”ืฉืžืื•ืช, ืืœื ื”ื•ื ื‘ืขืฆืžื• ืžืฉืคื™ืข ืขืœ ื”ื”ืชื ื”ื’ื•ืช ื”ื›ืœื›ืœื™ืช: ื‘ื•ืขื“ื•ืช ืขืจืจ, ืœืžืฉืœ, ืื ืœืฉื ื™ ื”ืฆื“ื“ื™ื ืฉื•ืžื•ืช ืกื‘ื™ืจื•ืช ืœืœื ืคืขืจ ื’ื“ื•ืœ, ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ื™ื‘ื—ืจื• ื‘ื ืงื•ื“ืช ืืžืฆืข ื‘ืœื™ ืžืœื—ืžื”. ืื‘ืœ ืื ืื—ื“ ื”ืฆื“ื“ื™ื "ื”ืจื—ื™ืง ืœื›ืช" ืœืฉื•ืžื” ืงื™ืฆื•ื ื™ืช, ื”ืฆื“ ื”ืฉื ื™ ื™ื™ืœื—ื ื—ื–ืจื”. ื›ืš, ืคืขืจื™ื ืงื™ืฆื•ื ื™ื™ื ืขืœื•ืœื™ื ืœื’ืจื•ืจ ืชื”ืœื™ื›ื™ื ื™ืงืจื™ื ื•ืžืžื•ืฉื›ื™ื.

ืœืกื™ื›ื•ื, ื”ืžืžืฆื ื”ืืžืคื™ืจื™ ื”ืžืจื›ื–ื™ ื”ื•ื ืฉืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ืื›ืŸ ืงื™ื™ืžื™ื, ืืš ืฉืžืื™ื ืžื™ื•ืžื ื™ื ื•ืชืงื ื™ื ืžืงืฆื•ืขื™ื™ื ืžืžืชื ื™ื ืืช ื”ื•ืคืขืชื ื‘ืคื•ืขืœ ื‘ื“ื•ื—ื•ืช ื”ืจืฉืžื™ื™ื. ื”ืคืขืจื™ื ื”ื’ื“ื•ืœื™ื ื‘ืืžืช ื‘ืื™ื ืœื™ื“ื™ ื‘ื™ื˜ื•ื™ ื‘ืขื™ืงืจ ื‘ืžื—ืœื•ืงื•ืช ืžืฉืคื˜ื™ื•ืช ืื• ื‘ื“ื™ืงื•ืช ื‘ื™ืงื•ืจืช โ€“ ืื– ืžืชื’ืœื” ืžื” "ื‘ืืžืช" ื ืชื ื• ื”ื’ื™ืฉื•ืช ื”ื’ื•ืœืžื™ื•ืช. ื•ื‘ื›ืŸ, ื‘ืื•ืชื ืžืงืจื™ื ืจื•ืื™ื ืฉืœืœื ื”ืชืขืจื‘ื•ืช, ืคืขืจื™ 20%-30% ืื™ื ื ื ื“ื™ืจื™ื, ืื‘ืœ ื”ืฉืžืื™ ื”ืื—ืจืื™ ืœื ื”ื™ื” ืžืกืคืง ืื•ืชื ื›ืžื•ืช ืฉื”ื. ื”ื•ื ื”ื™ื” ืžืชืขืžืช ืื™ืชื ืงื•ื“ื. ืœื›ืŸ ื”ืœืงื— ื”ืืžืคื™ืจื™ ื”ื•ื: ืชืคืงื™ื“ ื”ืฉืžืื™ ื‘ื’ื™ืฉื•ืจ (Reconciliation) ืื™ื ื• ืคื•ืจืžืœื™ ื‘ืœื‘ื“ ืืœื ืžื”ื•ืชื™ โ€“ ื”ื•ื ืžืฉืคื™ืข ื‘ืคื•ืขืœ ืขืœ ื”ืžืกืคืจื™ื ืฉื™ื•ืฆืื™ื ื”ื—ื•ืฆื”, ืžืคื ื™ ืฉื”ืฉืžืื™ ื ื•ื˜ื” "ืœื’ื”ืฅ" ืืช ื”ืคืขืจื™ื ืœืคื ื™ ื“ื™ื•ื•ื—.

ื”ืฉื•ื•ืื” ื‘ื™ืŸ ืžื“ื™ื ื•ืช: ืฉื•ื ื•ืช ื‘ืคืขืจื™ื ื”ืžืงื•ื‘ืœื™ื ื•ื‘ืจื’ื•ืœืฆื™ื”

ื”ื”ืชื™ื™ื—ืกื•ืช ืœืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืขืฉื•ื™ื” ืœื”ืฉืชื ื•ืช ืœืคื™ ืžืกื•ืจืช ืžืงืฆื•ืขื™ืช ื•ืจื’ื•ืœืฆื™ื” ื‘ื›ืœ ืžื“ื™ื ื”:

  • ื™ืฉืจืืœ: ื‘ื™ืฉืจืืœ ื ื”ื•ื’ื” ื”ืฉื™ื˜ื” "ื”ืืžืจื™ืงืื™ืช" ืœื—ืœื•ืงืช ื’ื™ืฉื•ืช ื”ืฉื•ืžื” (ื”ืฉื•ื•ืื”/ื”ื™ื•ื•ืŸ/ืขืœื•ืช)gov.il, ื•ื‘ืื•ืคืŸ ืจืฉืžื™ ืฉืžืื™ ืžืงืจืงืขื™ืŸ ื ื“ืจืฉ ืœืฉืœื•ื˜ ื‘ื›ื•ืœืŸ. ืขื“ ืœืคื ื™ ื›ืฉื ื™ ืขืฉื•ืจื™ื, ืœื ื”ื™ื™ืชื” ืจื’ื•ืœืฆื™ื” ืกืคืฆื™ืคื™ืช ืœื’ื‘ื™ ืื•ืคืŸ ื”ืฉืงืœื•ืœ, ื•ื”ื“ื‘ืจ ื”ื™ื” ื ืชื•ืŸ ืœืฉื™ืงื•ืœ ื“ืขืช ื”ืฉืžืื™. ื›ื™ื•ื, ืœืื—ืจ ืจืคื•ืจืžื•ืช, ืงื™ื™ืžื™ื ืชืงื ื™ ื™ื™ืฉื•ื (ืœืžืฉืœ ืชืงืŸ 19 ื•ืชืงื ื™ื 2.1, 3.1) ื”ืžื ื—ื™ื ืฉืžืื™ื ืœื”ืฉืชืžืฉ ื‘ื›ืœ ื”ื’ื™ืฉื•ืช ื”ืืคืฉืจื™ื•ืช ืœื ื›ืก ื•ืœื ืžืง ืืช ื”ืžืฉืงืœ. ืื™ืŸ ื‘ืชืงื ื™ื ื”ืœืœื• ืžืกืคืจื™ื ืฉืœ ืื—ื•ื–ื™ ืคืขืจ ืžื•ืชืจื™ื, ืืš ื™ืฉ ื“ื’ืฉ ืขืœ ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ื”ืžื•ืขื“ืคืช ืœืžืงืจื” (ืœืžืฉืœ ืชืงืŸ 19: "ื‘ืขืช ืฉื™ืžื•ืฉ ื‘ืžืกืคืจ ืฉื™ื˜ื•ืช ืœื ืขื•ืฉื™ื ื‘ื™ื ื™ื”ืŸ ืžืžื•ืฆืข ืืœื ืฉืงืœื•ืœ, ืชื•ืš ืžืชืŸ ืขื“ื™ืคื•ืช ืœื’ื™ืฉื•ืช ื”ืžื•ืขื“ืคื•ืช ืœืžืงืจื” ื”ื ื“ื•ืŸ ื‘ื”ืชื™ื™ื—ืก ืœืื•ืคื™ื• ืฉืœ ื”ื ื›ืก ื•ืžืฆื‘ ืฉื•ืง ื”ืžืงืจืงืขื™ืŸ"shamy-nadlan.co.il). ื‘ืคืกื™ืงื” ื”ื™ืฉืจืืœื™ืช, ื›ืคื™ ืฉืชื•ืืจ, ื”ื™ื™ืชื” ืฆื™ืคื™ื™ื” ืžื•ื‘ืขืช ืฉืฉื•ืžื•ืช ืœื ื™ื”ื™ื• ืจื—ื•ืงื•ืช ืžืขื‘ืจ ืœ-10%-15% ื–ื• ืžื–ื•dannus.co.il, ืื—ืจืช ื”ืžืขืจื›ืช ืžื˜ื™ืœื” ืกืคืง ื•ืžื ืกื” ืžื ื’ื ื•ื ื™ื ื›ืžื• ืฉืžืื™ ืžื›ืจื™ืข. ื‘ื ื•ืกืฃ, ื‘ื™ืฉืจืืœ ืชืคืงื™ื“ ื”ืฉืžืื™ ื”ืžื›ืจื™ืข ื‘ื—ื•ืง ื”ืชื›ื ื•ืŸ ื•ื”ื‘ื ื™ื™ื” (ืชื™ืงื•ืŸ 84) ื ื•ืฆืจ ื›ื“ื™ ืœื˜ืคืœ ื‘ืคืขืจื™ ืฉื•ืžื•ืช ื’ื“ื•ืœื™ื ื‘ื”ื™ื˜ืœื™ ื”ืฉื‘ื—ื” โ€“ ื”ืจืฆื™ื•ื ืœ ื”ื™ื” ืœืžื ื•ืช ื’ื•ืจื ื ื™ื™ื˜ืจืœื™ ืฉื™ื›ืจื™ืข ื‘ืขืจืš ื”ื•ื’ืŸ ื‘ืžืงื•ื ืฉืฉืžืื™ ื”ืจืฉื•ืช ื•ืฉืžืื™ ื”ื ื™ืฉื•ื ื”ื™ื• ื‘ืงืฆื•ื•ืช. ื•ืืžื ื, ื›ืคื™ ืฉื”ื•ื–ื›ืจ, ืืคื™ืœื• ื‘ื™ืŸ ืฉืžืื™ื ืžื›ืจื™ืขื™ื ืขืฆืžืื™ื™ื ื”ืชื’ืœื• ืœืขื™ืชื™ื ืคืขืจื™ื ื’ื“ื•ืœื™ื, ืžื” ืฉื”ื•ื‘ื™ืœ ืœื‘ื™ืงื•ืจืช ืฉื™ืคื•ื˜ื™ืช ืขืœ "ื’ืžื™ืฉื•ืช ื”ื™ืชืจ" ืฉืœ ื”ืžืงืฆื•ืขglobes.co.il. ื‘ืขืงื‘ื•ืช ืžืงืจื™ื ื›ืืœื”, ืžื•ืขืฆืช ืฉืžืื™ ื”ืžืงืจืงืขื™ืŸ ื‘ื™ืฉืจืืœ ืฉืงืœื” ื•ืืฃ ืคืจืกืžื” ื ื™ื™ืจื•ืช ืขืžื“ื” ื‘ื“ื‘ืจ ื”ืฆื•ืจืš ืœืฆื™ื™ืŸ ื‘ื“ื•ื— ื”ืฉืžืื™ ื˜ื•ื•ื—ื™ ืขืจืš ื•ืœื ืจืง ื ืงื•ื“ื”, ื›ื“ื™ ืœืฉืงืฃ ืืช ืื™-ื”ื•ื“ืื•ืช. ื ื›ื•ืŸ ืœื”ื™ื•ื, ื”ื“ืจื™ืฉื” ื”ื–ื• ืื™ื ื” ื’ื•ืจืฃ, ืืš ืฉืžืื™ื ืจื‘ื™ื ื›ืŸ ืžืฆื™ื™ื ื™ื ื‘ื“ื•ื—ื•ืชื™ื”ื ื˜ื•ื•ื— ืกื‘ื™ืจื•ืช (ืœืžืฉืœ "ื”ืฉื•ื•ื™ ื ืข ื‘ื˜ื•ื•ื— ืฉืœ ยฑ5% ืžืกื›ื•ื ื–ื”, ื‘ื”ืชืื ืœื”ื ื—ื•ืช ืฉื•ื ื•ืช").
  • ืืจื”"ื‘: ื‘ืืจื”"ื‘, ื”ืžืฉืžืขืช ื”ืžืงืฆื•ืขื™ืช ืžืขื•ื’ื ืช ืžืื•ื“ ื‘ืชืงื ื™ USPAP ื•ื‘ืคื™ืงื•ื— ืจืฉื•ื™ื•ืช (Boards) ื‘ื›ืœ ืžื“ื™ื ื”. USPAP ื“ื•ืจืฉ ื›ืืžื•ืจ ื“ื™ื•ืŸ ื‘ื”ืฆืœื‘ื” ื•ืคื™ืจื•ื˜ ื ื™ืžื•ืงื™ื, ืืš ืื™ื ื• ืžื’ื“ื™ืจ ื˜ื•ื•ื— ืžืกืคืจื™. ืขื ื–ืืช, ื™ืฉ ืจื’ื•ืœื˜ื•ืจื™ื ืคื“ืจืœื™ื™ื (ื›ื’ื•ืŸ ื”ื‘ื ืง ื”ืคื“ืจืœื™) ืฉื”ื•ืฆื™ืื• ืžื“ืจื™ื›ื™ื: ื‘ืžื“ืจื™ืš FDIC, ืœืžืฉืœ, ืžืฆื•ื™ืŸ ื›ื™ ืื ื”ืขืจื›ื•ืช ื‘ืฉื™ื˜ื•ืช ืฉื•ื ื•ืช ืฉื•ื ื•ืช ืžืื•ื“, "ื™ืฉ ืœืชืืจ ื‘ืคื™ืจื•ื˜ ืืช ื”ื”ืฆืœื‘ื” ืฉื ืขืจื›ื” ื›ื“ื™ ืœื”ื’ื™ืข ืœืขืจืš ื”ืกื•ืคื™"federalreserve.gov. ืขื‘ื•ืจ ื ื›ืกื™ื ืจื’ื™ืœื™ื, ืžืื—ืจ ืฉืจื•ื‘ ืฉื•ืžื•ืช ื”ืžืฉื›ื ืชื ื”ืŸ ื‘ืคื•ืจืžื˜ ื˜ื•ืคืก ืื—ื™ื“, ื”ืฉืžืื™ ื‘ื›ืœืœ ืœื ื ื“ืจืฉ ืœืžืœื ืืช ื’ื™ืฉืช ื”ื”ื›ื ืกื•ืช (ืขื‘ื•ืจ ื‘ื™ืช ืฆืžื•ื“ ืงืจืงืข, ืœื“ื•ื’ืžื”, ื”ื˜ื•ืคืก ืžืืคืฉืจ ืœืฆื™ื™ืŸ ืฉืœื ื™ื•ืฉืžื” ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ื›ื™ ืื™ื ื” ื™ืฉื™ืžื”). ื›ืš ื”ืžืขืจื›ืช ืชืžื ืข ืžืจืืฉ ืคืขืจื™ื ื‘ืžื’ื•ืจื™ื. ืžื ื’ื“, ื‘ืฉื•ืžื•ืช ืžืกื—ืจื™ื•ืช ื”ืฉืžืื™ ื™ื›ืœื•ืœ ืืช ื›ืœ ื”ื’ื™ืฉื•ืช ื”ืจืœื•ื•ื ื˜ื™ื•ืช โ€“ ื•ืฉื, ืื ื™ืฉ ืคืขืจ, ืžืฆื•ืคื” ืžืžื ื• ืœื”ืกื‘ื™ืจื•. ื”ื‘ื™ืงื•ืจืช ื•ื”ื‘ืงืจื” ื‘ืืจื”"ื‘ ืžื’ื™ืขื•ืช ื‘ื“ื™ืขื‘ื“: ืื ื ื›ืก ืคื•ืขืจ ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ, ื ื ื™ื—, 20% ื‘ื™ืŸ ืžื—ื™ืจ ื”ืžื›ื™ืจื” ื‘ืคื•ืขืœ ืœื‘ื™ืŸ ื”ืขืจื›ืช ื”ืฉืžืื™ (ืื• ื‘ื™ืŸ ืฉื•ืžื” ืœืฉื•ืžื” ื—ื•ื–ืจืช), ื™ื™ืชื›ืŸ ืฉื™ื•ื–ืžืŸ Review Appraisal (ืฉื•ืžืช ื‘ื™ืงื•ืจืช). ื‘ื‘ื“ื™ืงื•ืช ื›ืืœื•, ืžืงื•ื‘ืœ ืฉืื ื”ื”ืคืจืฉ ื‘ื™ืŸ ื”ืฉื•ืžื” ื”ื ื‘ื“ืงืช ืœืžืฆื™ืื•ืช ื”ื•ื ื‘ื˜ื•ื•ื— 5%โ€“10% โ€“ ื ื•ืชื ื™ื ืœืฉืžืื™ ืœื™ื”ื ื•ืช ืžื”ืกืคืง (market variability), ืืš ืื ื”ืกื˜ื™ื™ื” ื’ื“ื•ืœื” ื™ื•ืชืจ, ื‘ื•ื“ืงื™ ื”ืฉื•ืžื” ื™ื—ืคืฉื• ื›ืฉืœื™ื (ืื•ืœื™ ื”ืฉืžืื™ ื”ืชืจืฉืœ)appraisersforum.comappraisersforum.com. ื›ืœื•ืžืจ, ื‘ืขื•ื“ ืื™ืŸ "ื—ื•ืง" ืคื“ืจืœื™ ืœืื—ื•ื–ื™ื, ืคืจืงื˜ื™ืงืช ื”ื‘ื™ืงื•ืจืช ืžื™ื™ืฉืจืช ืงื• ืขื ื”ืืžื•ืจ: ืขื“ 5%โ€“10% โ€“ ื ืกืœื—, ืžืขื‘ืจ ืœื›ืš โ€“ ื—ืฉื•ื“.
  • ื‘ืจื™ื˜ื ื™ื” ื•ืžื“ื™ื ื•ืช ืื™ืจื•ืคื” ืื—ืจื•ืช: ื‘ื‘ืจื™ื˜ื ื™ื”, ืฉืžืื™ื ืžื•ืกืžื›ื™ื (RICS) ืขื•ื‘ื“ื™ื ืœืคื™ ื”-Red Book ืฉืžืืžืฅ ืืช ืชืงื ื™ IVS. ืœืžืขืฉื”, ื‘ื‘ืจื™ื˜ื ื™ื” ื•ื‘ืžื“ื™ื ื•ืช ื—ื‘ืจ ื”ืขืžื™ื (ื•ื’ื ืื™ืจื•ืคื” ื”ืžืชื‘ืกืกืช ืขืœ IVS/EVS), ื ื”ื•ื’ ืคื—ื•ืช ืœื”ืฆื™ื’ ื‘ื“ื•ื— ื›ืžื” ืžืกืคืจื™ื ืžื’ื™ืฉื•ืช ืฉื•ื ื•ืช. ืœืจื•ื‘ ื”ืฉืžืื™ ื™ื ืงื•ื˜ ืฉื™ื˜ื” ืขื™ืงืจื™ืช ืื—ืช ืžืชืื™ืžื” ื•ื™ื‘ื™ื ื‘ืขืžื•ื“ื™ื ืื—ืจื™ื ื‘ื“ื•ื— ื ื™ืชื•ื—ื™ ืจื’ื™ืฉื•ืช ืื• ืฉื™ื˜ื•ืช ืืœื˜ืจื ื˜ื™ื‘ื™ื•ืช ื›ืชืžื™ื›ื”. ืœืžืฉืœ, ืขื‘ื•ืจ ืžืจื›ื– ืžืกื—ืจื™, ื‘ืจื™ื˜ื™ ื˜ื™ืคื•ืกื™ ื™ืขืจื™ืš ื‘ืฉื™ื˜ืช ืชืฉื•ืืช ื”ื™ื•ื•ืŸ (Term & Reversion ืื• DCF) ื•ื™ื–ื›ื™ืจ ื‘ืฉื•ืœื™ื™ื ืืช ืฉื™ืขื•ืจ โ‚ฌ/ืžืดืจ ืžืžื›ื™ืจื•ืช ื“ื•ืžื•ืช ื›ืฆืœื™ื‘ืช ื”ื™ื’ื™ื•ืŸ. ื›ืš ืฉื”ืฉืืœื” ืฉืœ "ืคืขืจ ื‘ื™ืŸ ื’ื™ืฉื•ืช" ืžืชืขื•ืจืจืช ืคื—ื•ืช ื‘ื’ืœื•ื™, ืคืฉื•ื˜ ื›ื™ ื”ื“ื•ื— ืœื ืžืฆื™ื’ ืžืกืคืจื™ื ืžืชื—ืจื™ื ื–ื” ื‘ื–ื” ื‘ืื•ืชื” ื‘ื”ื™ืจื•ืช. ืœืขื•ืžืช ื–ืืช, ื‘ืชื—ืฉื™ื‘ื™ ืฉื•ืžื” ืœื’ืจืžื ื™ื”, ืœืžืฉืœ, ื›ืŸ ืžื—ืฉื‘ื™ื ืœืขื™ืชื™ื ืฉืœื•ืฉ ืฉื™ื˜ื•ืช (Vergleichswert = ื”ืฉื•ื•ืืชื™, Ertragswert = ื”ื›ื ืกื•ืช, Sachwert = ืขืœื•ืช) ื•ืื– ืžืžืœื™ืฆื™ื ืขืœ ืฉื•ื•ื™. ื‘ื’ืจืžื ื™ื”, ืœืคื™ ื”ืชืงืŸ, ื”ืฉืžืื™ ืงื•ื‘ืข ืื ื”ื ื›ืก ื”ื•ื ืžืกื•ื’ ืฉื•ืง-ื”ืฉื•ื•ืื” (ืœืžืฉืœ ืžื’ื•ืจื™ื โ€“ ืื– ืชื•ืขื“ืฃ ืฉื™ื˜ืช Vergleich), ืื• ืžืกื•ื’ ื”ืฉืงืขื” (ืžืกื—ืจื™ โ€“ Ertragswert) ืื• ืžื™ื•ื—ื“ (Sachwert). ืœืจื•ื‘, ืจืง ื‘ืžืงืจื” ืฉื”ืฉื™ื˜ื•ืช ืžื ื™ื‘ื•ืช ืคืขืจ ืงื˜ืŸ ื™ื—ืกื™ืช, ื™ื™ืชื›ืŸ ืฉื”ืฉืžืื™ ื™ืืžืฅ ืžืžื•ืฆืข ืžืกื•ื™ื; ืื ื”ืคืขืจ ื’ื“ื•ืœ, ื”ื•ื ื™ื›ืจื™ืข ืฉืื—ืช ื”ืฉื™ื˜ื•ืช ืœื ืจืœื•ื•ื ื˜ื™ืช. ืื™ืŸ ืื—ื•ื– ืจืฉืžื™ ื‘-Sachwertverfahren (ื”ืฉื™ื˜ื” ื”ื’ืจืžื ื™ืช), ืื‘ืœ ืคืจืกื•ืžื™ื ืžืงืฆื•ืขื™ื™ื ื‘ื’ืจืžื ื™ื” ืืฃ ื”ื ืžื–ื›ื™ืจื™ื ื‘ืื•ืคืŸ ืœื ืคื•ืจืžืœื™ ืืช ืกืฃ ยฑ15%. ืื’ื‘, ื‘ืชื™ ื”ืžืฉืคื˜ ื‘ืื ื’ืœื™ื” ื•ื‘ื’ืจืžื ื™ื” ื‘ื”ืชื“ื™ื™ื ื•ื™ื•ืช ืขืœ ืจืฉืœื ื•ืช ืฉืžืื™ ืžืฉืชืžืฉื™ื ื‘ืื•ืชื• ืžื•ืฉื’ "Margin of Error" ืฉืœ ยฑ10%-15% ืฉื ื“ื•ืŸ ืœืขื™ืœsquirepattonboggs.com โ€“ ื›ืœื•ืžืจ ื–ื” ื—ื•ืฆื” ื’ื‘ื•ืœื•ืช. ื’ื ื‘ืคืกืงื™ ื“ื™ืŸ ื‘ืื•ืกื˜ืจืœื™ื”, ืงื ื“ื”, ื•ืขื•ื“ ืžืฉืชืจืฉ ืฉื”ืขืจื›ืช ืฉื•ื•ื™ ืื™ื ื” ื ืงื•ื“ื” ื™ื—ื™ื“ื” ืืœื ื˜ื•ื•ื— ืกื‘ื™ื‘ ื”ืืžืช.
  • ืžื“ื™ื ื•ืช ืœืœื ืคื™ืงื•ื— ื•ืžืกื•ืจืช ืฉืžืื™ืช ื—ื–ืงื”: ื‘ืžื“ื™ื ื•ืช ืžืกื•ื™ืžื•ืช ื”ืฉืžืื•ืช ืคื—ื•ืช ืžื•ืกื“ืจืช, ื•ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื™ื›ื•ืœื™ื ืœื”ื™ื•ืช ืขืฆื•ืžื™ื ื‘ืœื™ ื”ืจื‘ื” ื‘ื™ืงื•ืจืช. ืœืžืฉืœ, ื™ืฉ ืžื“ื™ื ื•ืช ืžืชืคืชื—ื•ืช ืฉื‘ื”ืŸ ืฉืžืื™ ืขืฉื•ื™ ืœืชืช ืฉื•ืžื” ื”ืžื‘ื•ืกืกืช ืขืœ ื’ื™ืฉืช ืขืœื•ืช ื‘ืœื‘ื“ (ื›ื™ ืื™ืŸ ืฉื•ืง ืžืคื•ืชื—), ื•ืื™ืœื• ืงื•ื ื” ืคื•ื˜ื ืฆื™ืืœื™ ืžืกืชื›ืœ ืขืœ ื”ื›ื ืกื” ืื• ื”ืคื•ื˜ื ืฆื™ืืœ, ื•ื”ืชื•ืฆืื•ืช ื™ื›ื•ืœื•ืช ืœื”ื™ื•ืช ืฉื•ื ื•ืช ืคื™ ื›ืžื”. ื”ื™ืขื“ืจ ืจื’ื•ืœืฆื™ื” ืžืฉืžืขื• ืฉืื™ืŸ "ืฉื•ืžืจ ืกืฃ" ืฉื™ืืžืจ ืฉื”ืคืขืจ ื‘ืœืชื™ ืชืงื™ืŸ. ื”ืžืฉืžืขื•ืช ื”ืคืจืงื˜ื™ืช: ื‘ืฉื•ื•ืงื™ื ื›ืืœื” ื ื•ื˜ื™ื ืœืจืื•ืช ืชื ื•ื“ืชื™ื•ืช ืจื‘ื” ื‘ื”ืขืจื›ื•ืช ืฉื•ื•ื™ โ€“ ืื•ืชื• ื ื›ืก ื™ื›ื•ืœ ืœืงื‘ืœ ืฉื•ืžื•ืช ื™ื•ืขืฆื™ื ืฉื•ื ื•ืช ื‘ืชื›ืœื™ืช, ื•ื–ื• ื‘ืขื™ื” ืžื•ื›ืจืช ื‘ื”ืฉืงืขื•ืช ื‘ื™ื ืœืื•ืžื™ื•ืช. ืคืชืจื•ืŸ ืฉื‘ื ื”ื•ื ืื™ืžื•ืฅ ืชืงื ื™ IFC/IVS ื’ื ืžื—ื•ืฅ ืœืžืขืจื‘. ื›ืš, ืืคื™ืœื• ื‘ืžื“ื™ื ื•ืช ืžืชืคืชื—ื•ืช, ื“ื•ืจืฉื™ื ื›ืขืช ืžืžืฉืžืื™ ืžืงื•ืžื™ ืœืฆื™ื™ืŸ ื›ื™ืฆื“ ื™ืฉืงืœืœ ื’ื™ืฉื•ืช ืื ื”ืŸ ืฉื•ื ื•ืช.
  • ื”ืฉืคืขืช ืชืจื‘ื•ืช ื•ืฉืงื™ืคื•ืช: ื™ืฉ ื”ื‘ื“ืœื™ื ืžืขื ื™ื™ื ื™ื ื’ื ื‘ืžื ื˜ืœื™ื•ืช: ื‘ืืจื”"ื‘, ื ื”ื•ื’ ืฉื”ืฉืžืื™ ืžื•ืกืจ ืœืœืงื•ื— ืฉื•ืžื” ื‘ืขืจืš ื ืงื•ื‘ ืื—ื“, ื‘ืœื™ ื”ืกืชื™ื™ื’ื•ื™ื•ืช ื›ืžื• "ืคืœื•ืก ืžื™ื ื•ืก". ืœืขื•ืžืช ื–ืืช, ื‘ื‘ืจื™ื˜ื ื™ื”/ืื™ืจื•ืคื”, ืฉืžืื™ื ืจื‘ื™ื ื›ื•ืœืœื™ื "Band of Value" (ื˜ื•ื•ื— ื”ืขืจื›ื” ืกื‘ื™ืจ) ืื• ืœืคื—ื•ืช ืจื’ื™ืฉื•ืช, ื›ื—ืœืง ืžื”ื“ื•"ื—. ื›ืฉืžื•ืฆื’ ื˜ื•ื•ื—, ื‘ืขืฆื ืžื•ืชืจ "ืคืขืจ" ืžืกื•ื™ื ืฉื”ืฉืžืื™ ืžืฆื”ื™ืจ ืขืœื™ื• ื›Margin. ื›ืš ื™ื›ื•ืœ ืœื”ื™ื•ืช ืฉื‘ื“ื•ื— ื‘ืจื™ื˜ื™ ื™ื™ืืžืจ ืœืžืฉืœ: "ื‘ื”ื™ื ืชืŸ ืื™-ื”ื•ื•ื“ืื•ืช ื‘ืฉื•ืง ื”ื ื•ื›ื—ื™, ืขืจืš ื”ืฉื•ืง ืžื•ืขืจืš ยฃ5M, ืขื ื˜ื•ื•ื— ืกื‘ื™ืจื•ืช ืฉืœ 5%ยฑ", ื•ืื– ืื ืฉื™ื˜ื” ืื—ืจืช ื ืชื ื” ยฃ4.8M, ื–ื” ื ื•ืคืœ ื‘ื˜ื•ื•ื— ื”ืกื‘ื™ืจื•ืช ื•ืื™ืŸ ื‘ืขื™ื”. ื›ืœื•ืžืจ, ื”ื“ืจืš ืœื”ืฆื™ื’ ืžืฉืคื™ืขื” ืขืœ ื ืจืื•ืช ื”ืคืขืจ. ื‘ืืจื”"ื‘ ื’ื™ืฉื” ื›ื–ื• ื ื“ื™ืจื” (ืžืžืžื ื™ื ืœื ืื•ื”ื‘ื™ื ื˜ื•ื•ื—, ืจื•ืฆื™ื ืžืกืคืจ ืื—ื“), ืื– ื”ืฉืžืื™ ื”ืืžืจื™ืงืื™ ื“ื”-ืคืงื˜ื• ืฆืจื™ืš ืœื”ื—ืœื™ืง ืืช ื”ืคืขืจ ื‘ืชื•ืš ืชื”ืœื™ืš ื”ื—ื™ืฉื•ื‘.

ื‘ื’ื“ื•ืœ, ื ื™ืชืŸ ืœื•ืžืจ ืฉื‘ื›ืœ ื”ืžื“ื™ื ื•ืช ืฉืžืชื‘ืกืกื•ืช ืขืœ ืขืงืจื•ื ื•ืช ื“ื•ืžื™ื, ื”ืคืขืจื™ื ื”ืžื˜ื•ืคืœื™ื ื“ื•ืžื™ื. ื”ืฉื•ื ื•ืช ื˜ืžื•ื ื” ื™ื•ืชืจ ื‘ืฉืืœื” ื›ื™ืฆื“ ืžื˜ืคืœื™ื: ื‘ื™ืฉืจืืœ ื ื•ืฆืจ ืžื ื’ื ื•ืŸ "ืฉื•ืžื” ืžื›ืจืขืช" ื•ืคืกื™ืงื” ืชืงื“ื™ืžื™ืช; ื‘ืืจื”"ื‘ ื“ืจืš ื‘ื™ืงื•ืจื•ืช ื•ืžื—ื•ื™ื‘ื•ืช ืชืงืŸ; ื‘ืื™ืจื•ืคื” ืข"ื™ ื”ื˜ื•ื•ื—ื™ื ื•ื”ื’ื“ืจืช ืื—ืจื™ื•ืช ืžืงืฆื•ืขื™ืช. ืืš ื‘ืกื•ืฃ, ื›ื•ืœื ืฉื•ืืคื™ื ืฉืชื•ืฆืืช ื”ืฉื•ืžื” ืชื”ื™ื” ืงื•ื”ืจื ื˜ื™ืช ื•ืœื ืชื‘ืœื•ื˜ ื›ื—ื•ืจื’ืช ืžืŸ ื”ืžืฆื™ืื•ืช ื‘ืฉื•ืง.

ื”ืชื ื”ื’ื•ืช ืฉืžืื™ื ื‘ืคื•ืขืœ: ื ื™ืชื•ื— ืคืขืจื™ื ื‘ื ืชื•ื ื™ ืฉื•ืžื•ืช

ื›ื“ื™ ืœื‘ื—ื•ืŸ ื”ืœื›ื” ืœืžืขืฉื” ื›ื™ืฆื“ ืฉืžืื™ื ืžืชืžื•ื“ื“ื™ื ืขื ืคืขืจื™ ื”ื’ื™ืฉื•ืช, ื ื™ืชืŸ ืœื”ืกืชืžืš ืขืœ ื ื™ืกื™ื•ืŸ ืžืฆื˜ื‘ืจ ื•ื ืชื•ื ื™ื (ืœืขื™ืชื™ื ืื ืงื“ื•ื˜ืœื™ื™ื, ื›ื™ ื›ืคื™ ืฉืฆื•ื™ืŸ โ€“ ืœื ื›ืœ ื”ืžื™ื“ืข ื’ืœื•ื™ ื‘ื“ื•ื—ื•ืช ื”ืกื•ืคื™ื™ื):

  • ื”ืขื“ืคืช ื’ื™ืฉื” ืขื™ืงืจื™ืช: ื‘ืฉื˜ื—, ืžืจื‘ื™ืช ื”ืฉื•ืžื•ืช ื ื•ื˜ื•ืช ื›ืืžื•ืจ ืœื”ื™ืฉืขืŸ ืขืœ ื’ื™ืฉื” ืžื•ืขื“ืคืช ืื—ืช. ื”ืžืฉืžืขื•ืช ื”ื™ื ืฉืื ืื•ืชื” ื’ื™ืฉื” ืžื ื™ื‘ื” ืชื•ืฆืื” ืกื‘ื™ืจื” โ€“ ืฉื ื™ ื”ืžืกืคืจื™ื ื”ืื—ืจื™ื ืคืขืžื™ื ืจื‘ื•ืช "ืžืกื•ื“ืจื™ื" ืกื‘ื™ื‘ื”. ืœืžืฉืœ, ืฉืžืื™ ืžืขืจื™ืš ื‘ื ื™ื™ืŸ ืžืฉืจื“ื™ื ื•ืžืงื‘ืœ ื‘ื’ื™ืฉืช ื”ื™ื•ื•ืŸ $10 ืžื™ืœื™ื•ืŸ. ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ืžื›ืคื™ืœ ืขืœ $/ืžืดืจ) ืื•ืœื™ ื ืชื ื” ืœื• $9 ืžื™ืœื™ื•ืŸ ื‘ื”ืชื—ืœื”. ื™ื™ืชื›ืŸ ืฉื”ื•ื ื™ื‘ื—ืŸ ืฉื•ื‘ ืืช ื ืชื•ื ื™ ื”ื”ืฉื•ื•ืื”, ื™ืžืฆื ืขืกืงืื•ืช ืžืขื˜ ื’ื‘ื•ื”ื•ืช ื™ื•ืชืจ, ืื• ื™ื‘ื™ืŸ ืฉื”ื‘ื ื™ื™ืŸ ื‘ืชืคื•ืกื” ืžืœืื” (ืžื” ืฉืžืฆื“ื™ืง ืื•ืœื™ $9.5M), ื›ืš ืฉื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ ื™ื›ื•ื•ืŸ ืืช ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืœื›ื™ื•ื•ืŸ $10M. ื‘ืฆื•ืจื” ื›ื–ื•, ื”ื•ื ืžืฆืžืฆื ืืช ื”ืคืขืจ ื‘ืื•ืคืŸ ื™ื–ื•ื. ื–ื•ื”ื™ ืœื ื‘ื”ื›ืจื— ืžื ื™ืคื•ืœืฆื™ื” ืฉืœ ืžืกืคืจื™ื, ืืœื ืื™ื ื˜ื’ืจืฆื™ื” ืฉืœ ืžื™ื“ืข: ื”ืฉืžืื™ ืœื•ืžื“ ืžื’ื™ืฉื” ืื—ืช ื“ื‘ืจื™ื ืฉื’ื•ืจืžื™ื ืœื• ืœืชืงืŸ ื’ื™ืฉื” ืื—ืจืช. ื–ื” ื”ืชื”ืœื™ืš ื”ืžืงืฆื•ืขื™ ื”ืจืฆื•ื™ โ€“ ืœื”ืฉืชืžืฉ ื‘ืคืขืจ ื›ื“ื™ ืœืฉืคืจ ืืช ื”ื”ืขืจื›ื”.
  • ื”ืฉืžื˜ืช ื’ื™ืฉื•ืช ื‘ืœืชื™ ื™ืฉื™ืžื•ืช: ืฉืžืื™ื ื‘ืฉื˜ื— ื™ื•ื“ืขื™ื ืฉื‘ืžืงืจื™ื ืžืกื•ื™ืžื™ื ื’ื™ืฉื” ืžืกื•ื™ืžืช ืจืง ืชื‘ืœื‘ืœ ื›ื™ ื”ื ืชื•ื ื™ื ืฉืœื” ื—ืกืจื™ ืžืฉืžืขื•ืช. ืœืžืฉืœ, ืขื‘ื•ืจ ื ื›ืก ืชืขืฉื™ื™ืชื™ ื™ืขื•ื“ื™ ืฉืื™ืŸ ืœื• ืฉื•ืง ืžื›ื™ืจื” ืคื•ืžื‘ื™ ืคืขื™ืœ, ื”ืฉืžืื™ ืขืฉื•ื™ ืœื”ื—ืœื™ื˜ ืœื ืœื”ืฉืชืžืฉ ื‘ื’ื™ืฉืช ื”ืฉื•ื•ืื” ื›ืœืœ, ื›ื™ ื”ืขืกืงืื•ืช ื”ื™ื—ื™ื“ื•ืช ืœื”ืฉื•ื•ืื” ื”ืŸ ืžื›ืจ ื›ืคื•ื™ ืื• ืžื›ื™ืจื” ื‘ื™ืŸ ื—ื‘ืจื•ืช ืงืฉื•ืจื•ืช โ€“ ื”ืŸ ืœื ื™ืชื ื• ืชืžื•ื ื” ืืžื™ืชื™ืช. ืื ื”ื™ื” ืžื ืกื” ื‘ื›ื•ื—, ืื•ืœื™ ื”ื™ื” ืžืงื‘ืœ ืขืจืš ืฉื•ื ื” ื‘ื”ืจื‘ื” ืžื’ื™ืฉืช ื”ื”ื›ื ืกื•ืช. ืื‘ืœ ื”ื•ื ื™ื—ืกื•ืš ื–ืืช ื•ื™ืฆื™ื™ืŸ "ืœื ื‘ื•ืฆืขื” ื’ื™ืฉืช ื”ืฉื•ื•ืื” ืขืงื‘ ืžื—ืกื•ืจ ื‘ื ืชื•ื ื™ื ืžื”ื™ืžื ื™ื". ื–ื”ื• ื ื•ื”ื’ ืžืงื•ื‘ืœ (USPAP ืžืชื™ืจ ืœื ืœื”ืคืขื™ืœ ื’ื™ืฉื” ืฉืื™ื ื” ืจืœื•ื•ื ื˜ื™ืช, ื•ื‘ื“ื•"ื— ืคืฉื•ื˜ ืœื”ืกื‘ื™ืจ ืžื“ื•ืข)federalreserve.govfederalreserve.gov. ื”ืชื•ืฆืื”: ืคืขืจ ืคื•ื˜ื ืฆื™ืืœื™ ื ื—ืกืš ืžืจืืฉ, ื•ื”ืœืงื•ื— ืžืงื‘ืœ ืฉื•ืžื” "ื ืงื™ื™ื”" ื™ื•ืชืจ. ื›ืžื•ื‘ืŸ, ืฉืžืื™ ื™ืฉืจ ื™ืขืฉื” ื–ืืช ืจืง ื›ืฉื”ื•ื ื‘ืืžืช ืกื‘ื•ืจ ืฉื”ื’ื™ืฉื” ืœื ื™ืฉื™ืžื”, ืœื ืกืชื ื›ื“ื™ ืœื”ืกืชื™ืจ ืคืขืจ. ืืš ืขืฆื ื”ืืคืฉืจื•ืช ื”ื–ื• ื‘ื›ืœื™ ื”ืขื‘ื•ื“ื” ืžืฆืžืฆืžืช ื”ื•ืคืขืช ืคืขืจื™ื ื‘ืžืกืžื›ื™ ื”ืฉื•ืžื”.
  • ืฉืงืœื•ืœ ืžืชืžื˜ื™ (ื ื“ื™ืจ): ืœืขื™ืชื™ื ืจื—ื•ืงื•ืช ืฉืžืื™ื ืžืฉืชืžืฉื™ื ื‘ืฉืงืœื•ืœ ืžืกืคืจื™ ืžื•ืฆื”ืจ. ื™ืฉ ืžืงืจื™ื ื‘ื”ื ืžืฆื™ื™ื ื™ื ืœืžืฉืœ: "ืœืื—ืจ ื ื™ืชื•ื—, ื ื™ืชืŸ ืžืฉืงืœ ืฉืœ 70% ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื•-30% ืœื’ื™ืฉืช ื”ื”ื›ื ืกื”". ืื ื–ื” ื”ืžืฆื‘, ืžืฉืžืข ื”ื™ื• ื”ื‘ื“ืœื™ื ื›ืœืฉื”ื. ื‘ืจื•ื‘ ื”ื“ื™ื•ื•ื—ื™ื ื”ืฉืžืื™ ืœื ื™ื ืงื•ื‘ ื‘ืžืฉืงืœื™ื ื›ืžื•ืชื™ื™ื ืืœื ื™ืชืืจ ืžื™ืœื•ืœื™ืช ("ื‘ื”ืชื—ืฉื‘ ื‘ื›ืš ืฉื™ืฉ ืฉื•ืง ืคืขื™ืœ ืœืขืกืงืื•ืช, ื”ืขืจื›ื ื• ื‘ืขื™ืงืจ ื‘ืฉื™ื˜ืช ื”ื”ืฉื•ื•ืื”; ื‘ื—ื ื• ื’ื ื”ื™ื•ื•ืŸ ื”ื›ื ืกื•ืช ื›ืชื™ืžื•ื›ื™ืŸ"). ื›ืืฉืจ ื ื ืงื‘ื™ื ืžืฉืงืœื™ื, ืœืจื•ื‘ ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช ื“ื™ ืžืชื•ื ื™ื, ืื—ืจืช ืงืฉื” ืœื”ืฆื“ื™ืง ืžืกืคืจ ื›ืžื• 70/30 ืœืœื ื”ืกื‘ืจ ืžื”ื™ื›ืŸ ื”ื•ื ื”ื’ื™ืข. ื‘ืกืคืจื•ืช ืžื•ืฆืข ืœืขื™ืชื™ื ืœื”ืฉืชืžืฉ ื‘ืžืฉืงืœื•ืช ื›ืžื™ืŸ "ืคืฉืจื”" ื‘ื™ืŸ ื”ืฉื™ื˜ื•ืช โ€“ ืืš ืจืง ื›ืฉืื™ืŸ ืกื™ื‘ื” ืœืคืกื•ืœ ืื—ืช. ื›ืœื•ืžืจ, ืื ื™ืฉ ืฉืชื™ ื’ื™ืฉื•ืช ื˜ื•ื‘ื•ืช ื•ืฉื•ื•ืช ืขืจืš, ื•ื”ืฉืžืื™ ื‘ื“ื™ืœืžื”, ื™ื›ื•ืœ ืœื”ื™ื•ืช ืฉื™ื™ืชืŸ ื—ืฆื™-ื—ืฆื™. ืื‘ืœ ืื ืื—ืช ื ืจืื™ืช ืœื• ืคื—ื•ืช ื ื›ื•ื ื”, ื”ื•ื ืœื ื‘ืืžืช ื™ื™ืชืŸ ืœื” 50%. ื•ืœื›ืŸ ื’ื ื›ืืŸ, ื™ืฉ ื”ื˜ื™ื” ืžื•ื‘ื ื™ืช ืœื”ื™ืฆืžื“ ืœื’ื™ืฉื” ืฉื ืจืื™ืช ืžื‘ื•ืกืกืช ื™ื•ืชืจ.
  • ื”ืชืคืœื’ื•ืช ืคืขืจื™ื ื‘ืฉื•ืžื•ืช ืฉืคื•ืจืกืžื•: ื‘ื ื™ืชื•ื— ืžืงืจื™ ืฉืœ ืฉื•ืžื•ืช ืฉื”ื•ื’ืฉื• ืœื‘ืชื™ ืžืฉืคื˜ ื‘ืืจื”"ื‘ (ืœืžืฉืœ ื‘ื”ืงืฉืจื™ ืืจื ื•ื ื” ืื• ืคื™ืจื•ืง ืฉื™ืชื•ืฃ), ื ืžืฆื ืฉื‘ืขืจืš ื‘ืฉืœื™ืฉ ืžื”ืžืงืจื™ื ื›ืœ ื”ื’ื™ืฉื•ืช ืฉื‘ื•ืฆืขื• ื”ื™ื• ืœืžืขืฉื” ื‘ื˜ื•ื•ื— ืฉืœ 5%-10% ื–ื• ืžื–ื•. ื‘ืฉืœื™ืฉ ื ื•ืกืฃ, ื”ื™ื™ืชื” ื’ื™ืฉื” ืื—ืช ืฉื”ื‘ื“ื™ืœื” ~15%-20% ืžื”ืื—ืจื•ืช. ื•ื‘ืฉืœื™ืฉ ื”ืื—ืจื•ืŸ โ€“ ืคืขืจื™ื ืขื ืงื™ื™ื, ืืš ืืœื• ื”ื™ื• ื‘ืžื™ืขื•ื˜ ื ื™ื›ืจ. ื”ื ืชื•ืŸ ื”ื–ื” ืžืขื™ื“ ืฉื‘ืจื•ื‘ ื”ืกื™ื˜ื•ืืฆื™ื•ืช ื”"ืจื’ื™ืœื•ืช", ืฉืžืื•ืช ื˜ื•ื‘ื” ืžืฆืœื™ื—ื” ืœื”ื‘ื™ื ืืช ื”ืฉื™ื˜ื•ืช ืงืจื•ื‘ ื™ื—ืกื™ืช. ืจืง ื‘ืžืงืจื™ื ื™ื•ืฆืื™ ื“ื•ืคืŸ (ื‘ื“ืจืš ื›ืœืœ ื’ื ื”ื ื›ืก ื™ื•ืฆื ื“ื•ืคืŸ ืื• ื”ืžืฆื‘ ืœื ืฉื’ืจืชื™) โ€“ ื”ื’ื™ืฉื•ืช ืžืชืคื–ืจื•ืช ืขืœ ื˜ื•ื•ื— ืจื—ื‘.
  • ืคืกื™ื›ื•ืœื•ื’ื™ื” ื•ื”ื˜ื™ื™ืช ืื™ืฉื•ืจ: ื›ื“ืื™ ืœื”ื–ื›ื™ืจ ื’ื ื”ืชื ื”ื’ื•ืช ืื ื•ืฉื™ืช: ืื ืฉืžืื™ ืžืืžื™ืŸ ืฉืคืขืจ ื’ื“ื•ืœ ื™ืฆื™ื’ื• ื›ืœื ืžืงืฆื•ืขื™, ื”ื•ื ื‘ืื•ืคืŸ ื˜ื‘ืขื™ ื™ื ืกื” ืœืžื ื•ืข ื–ืืช. ืœืคืขืžื™ื ื‘ืื•ืคืŸ ืžื•ื“ืข ืคื—ื•ืช, ื”ืฉืžืื™ ืขืฉื•ื™ "ืœืชืงืŸ" ืืช ืขืฆืžื• ื›ื“ื™ ืœืฆืžืฆื ืคืขืจ. ื–ื” ืžืชืงืฉืจ ืœืžื•ืฉื’ Appraisal Smoothing ืฉื ื—ืงืจ โ€“ ื”ืชื’ืœื” ืฉืฉืžืื™ ืžืกื—ืจื™ ื ื•ื˜ื™ื ืœืชืช ืขืจื›ื™ื ืคื—ื•ืช ืชื ื•ื“ืชื™ื™ื ืžืฉื•ืง ื”ืขืกืงืื•ืช ื‘ืคื•ืขืœ, ืื•ืœื™ ืžืฉื•ื ืฉื”ื ืœื ืจื•ืฆื™ื ืœื—ืจื•ื’ ืžืื™ื–ื” ืงื•ื ืฆื ื–ื•ืก. ื‘ื“ื•ืžื”, ืฉืžืื™ ืขืฉื•ื™ ืœื—ื•ืฉ ืœื ื‘ื ื•ื— ื›ืฉื”ื•ื ืจื•ืื” ืฉื’ื™ืฉื” ืื—ืช ื™ื•ืฆืจืช ืžืกืคืจ ื—ืจื™ื’, ื•ื™ืชื—ื™ืœ ืœื—ืคืฉ ื“ืจื›ื™ื ืœืจืกืŸ ืื•ืชื”: "ืื•ืœื™ ื”ืขืกืงื” ืฉื”ืฉืชืžืฉืชื™ ื‘ื” ื‘ืืžืช ืœื ืžืžืฉ ื“ื•ืžื”, ืื• ืฉืืฉืชืžืฉ ื‘ืขื•ื“ ืขืกืงื” ื›ื“ื™ ืœื”ืชืื™ื ืืช ื”ืžืžื•ืฆืข". ื–ื” ืชื”ืœื™ืš ืœื ืคืกื•ืœ โ€“ ื›ืœ ืขื•ื“ ื”ื•ื ื›ืŸ ืžื‘ื—ื™ื ื” ืžืงืฆื•ืขื™ืช (ื ื ื™ื— ื‘ืืžืช ืžืฆื ืขืกืงื” ื ื•ืกืคืช). ืื‘ืœ ืœืขื™ืชื™ื ื–ื• ืคืฉื•ื˜ ื”ื˜ื™ื™ืช ืื™ืฉื•ืจ: ื”ืฉืžืื™ ืจืฆื” ืœืจืื•ืช ืืช ื”ื’ื™ืฉื•ืช ืงืจื•ื‘ื•ืช, ืื– ื”ื•ื ืžื•ื˜ื” ืœื‘ื—ื•ืจ ืงืœื˜ื™ื ืฉื™ืงืจื‘ื• ืื•ืชืŸ. ื™ืฉ ืœืฉื™ื ืœื‘ ืœื–ื” โ€“ ืกื˜ื˜ื™ืกื˜ื™ืช, ืื ืชืžื™ื“ ื ืงื‘ืœ ื”ื’ืฉื•ืช ื‘ืชื•ืš ยฑ5%, ืื•ืœื™ ืื™ื‘ื“ื ื• ืงืฆืช ืขืฆืžืื•ืช ื‘ื™ืŸ ื”ืฉื™ื˜ื•ืช. ืขื ื–ืืช, ื‘ืขื•ืœื ื”ืžืขืฉื™ ื–ื” ื›ื ืจืื” ืขื“ื™ืฃ ืขืœ ืคื ื™ ืœื”ื’ื™ืฉ ื“ื•ื— ืขื ยฑ50% ื•ืื– ืœื”ื™ื“ื—ื•ืช ืขืœ ื™ื“ื™ ื”ืœืงื•ื— ืื• ื‘ื™ืช ื”ืžืฉืคื˜.

ื‘ืฉื•ืจื” ื”ืชื—ืชื•ื ื”, ื”ืชื ื”ื’ื•ืช ื”ืฉืžืื™ื ื‘ืคื•ืขืœ ืžืจืื” ืฉืื•ืžื ื ื”ืคืขืจื™ื ื™ื›ื•ืœื™ื ืœื”ื™ื•ืช ื’ื“ื•ืœื™ื ื‘ื—ื™ืฉื•ื‘ ืจืืฉื•ื ื™, ืืš ื”ื ื›ืžืขื˜ ืชืžื™ื“ "ืžืขื•ื‘ื“ื™ื" ื•ืžื•ืกื‘ืจื™ื ืœืคื ื™ ื”ืชื•ืฆืื” ื”ืกื•ืคื™ืช. ืฉืžืื™ ืฉืžื›ื‘ื“ ืืช ืขื‘ื•ื“ืชื• ืœื ื™ืกื™ื™ื ื“ื•"ื— ื•ื™ืฉืื™ืจ ืฉืœื•ืฉ ืชื•ืฆืื•ืช ื‘ืœื™ ืœื•ืžืจ ืžื” ื”ื•ื ืขื•ืฉื” ืื™ืชืŸ. ื”ื•ื ื™ื‘ื”ื™ืจ ืื™ื–ื” ืžื”ืŸ ื ื›ื•ื ื” ื™ื•ืชืจ ืœื˜ืขืžื•, ืื• ื™ืฉืชืžืฉ ื‘ื›ื•ืœืŸ ื‘ื—ื›ืžื”. ื”ืกื˜ื˜ื™ืกื˜ื™ืงื” ืžืื—ื•ืจื™ ื”ืงืœืขื™ื ืžืขื™ื“ื” ืฉืคืขืจื™ื ืงื•ืจื™ื, ืื‘ืœ ื“ืจืš ืคืขื•ืœืช ื”ืฉืžืื™ื ื’ื•ืจืžืช ืœื›ืš ืฉืœืงื•ื—ื•ืช ืœืจื•ื‘ ืœื ืจื•ืื™ื ืื•ืชื ื‘ืื•ืคืŸ ื‘ื•ื˜ื”. ื–ื” ื—ืœืง ืžื”ืžืงืฆื•ืขื™ื•ืช โ€“ ืœืกืคืง ืžื•ืฆืจ ืงื•ื”ืจื ื˜ื™, ืœื ืฉืœื•ืฉื” ืžืกืคืจื™ื ืกื•ืชืจื™ื.

ื”ืฉืคืขืช ืกื•ื’ ื”ื ื›ืก ืขืœ ื’ื•ื“ืœ ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช

ืกื•ื’ ื”ื ื›ืก ื”ืžื•ืขืจืš ื”ื•ื ื’ื•ืจื ื—ืฉื•ื‘ ื”ืžืฉืคื™ืข ืขืœ ื”ืคืขืจื™ื ื”ืคื•ื˜ื ืฆื™ืืœื™ื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช: ื™ืฉ ื ื›ืกื™ื ืฉื‘ื”ื ื‘ืื•ืคืŸ ื˜ื‘ืขื™ ื”ื’ื™ืฉื•ืช ืžืชื›ื ืกื•ืช ื“ื™ ื‘ืงืœื•ืช, ื•ืœืขื•ืžืชื ื ื›ืกื™ื ืฉื”ืžืืคื™ื™ื ื™ื ืฉืœื”ื ื’ื•ืจืžื™ื ืœื’ื™ืฉื•ืช "ืœืจื•ืฅ" ืœื›ื™ื•ื•ื ื™ื ืฉื•ื ื™ื.

  • ื ื›ืกื™ื ืกื˜ื ื“ืจื˜ื™ื™ื ืœืขื•ืžืช ื ื›ืกื™ื ื™ื™ื—ื•ื“ื™ื™ื: ื‘ื ื›ืกื™ื ืกื˜ื ื“ืจื˜ื™ื™ื โ€“ ืœืžืฉืœ ื“ื™ืจืช ืžื’ื•ืจื™ื ื˜ื™ืคื•ืกื™ืช ื‘ื‘ื ื™ื™ืŸ โ€“ ื›ืžื•ืช ื”ื ืชื•ื ื™ื ื•ื”ืฉื•ืง ื”ืจื—ื‘ ื’ื•ืจืžื™ื ืœื›ืš ืฉืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช, ืื ืชื™ื•ืฉืžื ื”, ืœืจื•ื‘ ื™ืชื ื• ืชื•ืฆืื•ืช ื“ื•ืžื•ืช. ืžื—ื™ืจื™ ืžื›ื™ืจื” ืœื“ื™ืจื” ื›ืืœื” ื™ื”ื™ื• ืขืงื‘ื™ื™ื ื™ื—ืกื™ืช, ืฉื™ืขื•ืจื™ ืฉื›ื™ืจื•ืช ื™ื“ื•ืขื™ื, ื•ืขืœื•ืช ื”ื‘ื ื™ื™ื” ื’ื ื”ื™ื ืคื—ื•ืช ืื• ื™ื•ืชืจ ื‘ืงื•ืจืœืฆื™ื” ืขื ื”ืžื—ื™ืจ (ื›ื™ ืงื‘ืœื ื™ื ืžื•ื›ื ื™ื ืœื‘ื ื•ืช ื‘ืžื—ื™ืจื™ ื”ืฉื•ืง ื”ืœืœื•). ืœื›ืŸ, ืœื ืžืคืœื™ื ืฉื‘ืฉื•ืžื” ืฉืœ ื“ื™ืจื” ืจื’ื™ืœื”, ืื ื‘ื›ืœ ื–ืืช ืžื—ืฉื‘ื™ื ื’ื™ืฉืช ื”ื™ื•ื•ืŸ (ืขืœ ื‘ืกื™ืก ืฉื›ืจ ื”ื“ื™ืจื”), ืœืจื•ื‘ ื ืงื‘ืœ ืฉื•ื•ื™ ื“ื™ ืงืจื•ื‘ ืœืžื—ื™ืจ ื”ืฉื•ืง (ืื•ืœื™ ื”ื‘ื“ืœ ืฉืœ 5%-10% ืœื›ืœ ื”ื™ื•ืชืจ). ื”ื‘ืขื™ื” ื”ื™ื ื“ื•ื•ืงื ื‘ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื ื•ื™ื•ืฆืื™ ื“ื•ืคืŸ: ืืœื” ื›ื•ืœืœื™ื ืžื’ืจืฉื™ื "ืจื™ืงื™ื" ืœืœื ืขืกืงืื•ืช ื“ื•ืžื•ืช ืจื‘ื•ืช, ืžื‘ื ื™ื ื™ื™ืขื•ื“ื™ื™ื (ื›ืžื• ืชื—ื ื•ืช ื“ืœืง, ื‘ืชื™ ืžืœื•ืŸ, ืื•ืœืžื•ืช ืื™ืจื•ืขื™ื), ื ื›ืกื™ื ืœืฉื™ืžื•ืจ, ืื—ื•ื–ื•ืช ื™ื•ืงืจื”, ื•ื›ื“ื•ืžื”. ื‘ื ื›ืกื™ื ื›ืืœื”, ืœืขื™ืชื™ื ืื™ืŸ ื‘ื›ืœืœ ื ืชื•ื ื™ ื”ืฉื•ื•ืื” ื™ืฉื™ืจื™ื, ืื• ืฉื›ืœ ื’ื™ืฉื” ืžืชื™ื™ื—ืกืช ืœื ื›ืก ื‘ืื•ืคืŸ ืื—ืจ (ืœืžืฉืœ ืžืœื•ืŸ โ€“ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืชืชืžืงื“ ื‘ืจื•ื•ื— ื”ืžืœื•ื ืื™, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืื•ืœื™ ืชื ืกื” ืœื”ืฉื•ื•ืช ืœืขืกืงืื•ืช ืžืœื•ืŸ ืื—ืจื•ืช, ืื‘ืœ ืžืœื•ื ื•ืช ืฉื•ื ื™ื ืžืื•ื“ ื–ื” ืžื–ื”). ื”ืคืขืจื™ื ื’ื“ืœื™ื ื›ื›ืœ ืฉื”ื ื›ืก ืคื—ื•ืช "ืงื•ืžื•ื“ื™ื˜ื™". ืœืžืฉืœ, ื‘ื™ืช ื›ื ืกืช ืœืฉื™ืžื•ืจ: ื’ื™ืฉืช ื”ืขืœื•ืช (ื›ืžื” ืขื•ืœื” ืœืฉืงื ืื•ืชื•) ื™ื›ื•ืœื” ืœื”ื™ื•ืช ื ืžื•ื›ื” ืžืื•ื“, ื‘ืขื•ื“ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ืื ื ืžื›ืจ ืœืžื™ืฉื”ื• ืœืฉื™ืžื•ืฉ ืคืจื˜ื™) ื™ื›ื•ืœื” ืœื”ื™ื•ืช ื’ื‘ื•ื”ื” ืคื™ ื›ืžื” ืขืงื‘ ืขืจืš ืจื’ืฉื™/ืชื™ื™ืจื•ืชื™. ืื• ื—ื ื™ื•ืŸ ืฆื™ื‘ื•ืจื™: ื”ื™ื•ื•ืŸ ื”ื”ื›ื ืกื•ืช ื™ืชืŸ ืขืจืš ืžืกื•ื™ื, ืื‘ืœ ื’ื™ืฉืช ื”ืฉื•ื•ืื” (ืงืจืงืข ืœืคื™ ืž"ืจ ืœื‘ื ื™ื™ื” ืขืชื™ื“ื™ืช) ื™ื›ื•ืœื” ืœืชืช ืžืกืคืจ ืื—ืจ ืœื’ืžืจื™ ืื ืžืกืชื‘ืจ ืฉื”ืงืจืงืข ืฉืœื• ืฉื•ื•ื” ื”ืจื‘ื” ืœืคื™ืชื•ื—. ืžื›ืืŸ ืฉื‘ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื, ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื ื•ื˜ื™ื ืœื”ื™ื•ืช ื’ื“ื•ืœื™ื ื™ื•ืชืจ, ืคืฉื•ื˜ ื›ื™ ื›ืœ ื’ื™ืฉื” ืžื•ื“ื“ืช ืืกืคืงื˜ ืื—ืจ ืฉืœ ื”ื ื›ืก (ื ื›ืก ื›ื ื›ืก ืชืคืขื•ืœื™ ืžื•ืœ ื ื›ืก ื›ืงืจืงืข ืœืคื™ืชื•ื—, ื•ื›ื•'). ื‘ืžืงืจื™ื ืืœื•, ืฉืžืื™ื ื ื•ื˜ื™ื ืœื”ืคืขื™ืœ ืจืง ืืช ื”ื’ื™ืฉื” ื”ื”ื•ืœืžืช ืืช ื™ื™ืขื•ื“ ื”ืฉื•ืžื”: ืœื“ื•ื’ืžื”, ืœืฉื•ืžืช ื‘ื™ื˜ื•ื— ืฉืœ ืžื‘ื ื” ื”ื™ืกื˜ื•ืจื™ โ€“ ืจืง ื’ื™ืฉืช ืขืœื•ืช (ื›ืžื” ื™ืขืœื” ืœืฉืงื ื‘ืžืงืจื” ื ื–ืง); ืœืฉื•ืžืช ืฉื•ื•ื™ ืฉื•ืง ืฉืœ ืื•ืชื• ืžื‘ื ื” โ€“ ืื•ืœื™ ืฉื™ืœื•ื‘ ื”ืฉื•ื•ืืชื™ ื•ื”ื›ื ืกื•ืช; ื”ืคืขืจ ื‘ื™ื ื™ื”ืŸ ื™ื›ื•ืœ ืœื”ื™ื•ืช ืขืฆื•ื ืื‘ืœ ื”ืŸ ืžื™ื•ืขื“ื•ืช ืœืฆืจื›ื™ื ืฉื•ื ื™ื.
  • ืงืจืงืข ืœืขื•ืžืช ื ื›ืก ื‘ื ื•ื™: ืฉื•ืžื•ืช ืงืจืงืข (ืœืœื ืžื‘ื ื”) ืžื‘ื•ืกืกื•ืช ื›ืžืขื˜ ื›ื•ืœืŸ ืขืœ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” โ€“ ื”ืฉืžืื™ ืžื—ืคืฉ ืขืกืงืื•ืช ืžื’ืจืฉื™ื ื“ื•ืžื™ื ื•ืžื—ืฉื‘ ืฉื•ื•ื™ ืœืž"ืจ ืงืจืงืข. ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ืขืฉื•ื™ื” ืœื”ื™ื›ื ืก ืจืง ืื ื”ืงืจืงืข ืžื ื™ื‘ื” ื”ื›ื ืกื” ื–ืžื ื™ืช (ืœืžืฉืœ ื—ืงืœืื•ืช) ื•ื–ื” ื‘ื“ืจืš ื›ืœืœ ืขืจืš ื–ื ื™ื— ื™ื—ืกื™ืช ืœืฉื•ื•ื™ ื”ืคื™ืชื•ื—, ื›ืš ืฉื”ื™ื ืœื ื”ืขื™ืงืจ. ื’ื™ืฉืช ืขืœื•ืช ืœื ื™ืฉื™ืžื” (ืื™ืŸ ืžื‘ื ื”). ื‘ืžืฆื‘ ื›ื–ื”, ืื™ืŸ ืžืžืฉ "ืคืขืจ ื‘ื™ืŸ ื’ื™ืฉื•ืช" ื›ื™ ืœืžืขืฉื” ืจืง ื’ื™ืฉื” ืื—ืช ื‘ืฉื™ืžื•ืฉ (ืื• ืœื—ืœื•ืคื™ืŸ, ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืชื ื™ื‘ ืฉื•ื•ื™ ืงื˜ืŸ ื‘ื”ืจื‘ื” โ€“ ืืš ื™ื“ื•ืข ืฉื”ื™ื ืœื ืจืœื•ื•ื ื˜ื™ืช ื›ื™ ืžื˜ืจืช ื”ืฉื•ืžื” ื”ื™ื ืฉื•ื•ื™ ื”ืฉื•ืง ืœืคื™ ืคื•ื˜ื ืฆื™ืืœ ื”ืคื™ืชื•ื—). ืœืขื•ืžืช ื–ืืช, ื‘ื ื›ืก ื‘ื ื•ื™, ื‘ืžื™ื•ื—ื“ ืจื‘-ืชื›ืœื™ืชื™ (Mixed-use), ื”ืฉืžืื™ ืขืฉื•ื™ ืœื”ืจื™ืฅ ื›ืžื” ื’ื™ืฉื•ืช ืœื—ืœืงื™ื ืฉื•ื ื™ื. ืœืžืฉืœ, ืงื ื™ื•ืŸ ืขื ืžื’ื“ืœ ืžืฉืจื“ื™ื: ืืคืฉืจ ืœื”ืขืจื™ืš ืืช ื”ืžืฉืจื“ื™ื ื‘ื”ื™ื•ื•ืŸ, ืืช ื”ืฉื˜ื—ื™ื ื”ืžืกื—ืจื™ื™ื ื’ื, ื•ืœื—ื–ืง ืขื ืขืกืงืื•ืช (ื”ืฉื•ื•ืื”) ืื ื™ืฉ. ืื‘ืœ ืื ื™ืฉ ื’ื ื—ื ื™ื•ืŸ, ืื•ืœื™ ื’ื™ืฉืช ืขืœื•ืช ืœืคืขืžื™ื (ืœืฉื•ื•ื™ ืžืจืชืฃ). ืจื™ื‘ื•ื™ ืจื›ื™ื‘ื™ื ื‘ื ื›ืก ืื—ื“ ื™ื›ื•ืœ ืœื’ืจื•ื ืœื—ื•ืกืจ ืื—ื™ื“ื•ืช. ื”ืฉืžืื™ ื™ื ืกื” ืœื”ืชืžื•ื“ื“ ืขื ื–ื” ื‘ืคื™ืจื•ืง ื”ืฉื•ื•ื™ ืœื—ืœืงื™ื, ืื‘ืœ ื›ืœ ื—ืœืง ืื•ืœื™ ื“ื•ืจืฉ ื’ื™ืฉื” ืื—ืจืช โ€“ ื•ื›ืš ืœื ืคืขื ืขื•ืœื” ืืชื’ืจ: ืื™ืš ืœื—ื‘ืจ ืฉื•ื•ื™ ืงืจืงืข (ืฉื•ื•ื™ ืฉืขืจื•ืš) ืขื ืฉื•ื•ื™ ืขืกืง ืชืคืขื•ืœื™? ืœื“ื•ื’ืžื”, ื‘ื™ืช ืžืœื•ืŸ ืขืœ ืงืจืงืข ื™ืงืจื”: ื’ื™ืฉืช ื”ื”ื›ื ืกื•ืช ื ื•ืชื ืช ืื•ืœื™ $50M ืœืคื™ ืจื•ื•ื—ื™ื, ืื‘ืœ ื›ืงืจืงืข ืจื™ืงื” ืื•ืœื™ ื”ื•ื ืฉื•ื•ื” $70M ืœืคื™ืชื•ื— ืžื’ื“ืœ ื“ื™ืจื•ืช. ืื ื”ื™ื™ืขื•ื“ ืžืืคืฉืจ ื“ื™ืจื•ืช, ื”ืฉืžืื™ ื—ื™ื™ื‘ ืœื”ืชื—ืฉื‘ ื‘ื›ืš. ื–ื” ืžืฆื‘ ื‘ื• ืกื•ื’ ื”ื ื›ืก โ€“ ืžืœื•ืŸ ืขืœ ืงืจืงืข ื™ืงืจื” โ€“ ืžื•ื‘ื™ืœ ืœืคืขืจ ืขื ืง ื‘ื™ืŸ ื’ื™ืฉืช ื”ื”ื›ื ืกื” ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”/ืคื™ืชื•ื—. ื“ื•ื’ืžืื•ืช ื›ืืœื” ื”ืŸ ื”ื—ืžืงืžืงื•ืช ื‘ื™ื•ืชืจ, ื•ืžืฆืจื™ื›ื•ืช ืžื”ืฉืžืื™ ืœื”ื—ืœื™ื˜ ืžื” ื‘ืขืฆื ื”ืฉื•ื•ื™ ืฉื”ื•ื ืžื—ืฉื‘ โ€“ ื›ืžืœื•ืŸ ืื• ื›ืงืจืงืข?
  • ื ื›ืกื™ ื™ื•ืงืจื” ืžื™ื•ื—ื“ื™ื: ื“ื™ืจื•ืช ื™ื•ืงืจื”, ื•ื™ืœื•ืช ืขื ืง, ื ื›ืกื™ ื™ื•ืงืจื” ืžืกื•ื’ื™ื ืื—ืจื™ื (ืคื ื˜ื”ืื•ื–ื™ื, ื—ื•ื•ืช ื•ื›ื“'). ื›ืืŸ ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ืื™ืŸ ืžืกืคื™ืง ื ืชื•ื ื™ ื”ืฉื•ื•ืื”, ื•ืžืฆื“ ืฉื ื™ ื”ื ื›ืกื™ื ืœื ื ืงื ื™ื ืœื”ืฉื›ืจื” (ืื– ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ืคื—ื•ืช ืจืœื•ื•ื ื˜ื™ืช ื›ื™ ื”ืชืฉื•ืื” ืžื ื›ืกื™ื ื›ืืœื” ื–ื ื™ื—ื”). ื’ื™ืฉืช ื”ืขืœื•ืช ืขืฉื•ื™ื” ืœื”ื™ื•ืช ืื™ื ื“ื™ืงืฆื™ื” (ืขืœื•ืช ื‘ื ื™ื™ืช ืื—ื•ื–ื” ืœืžืฉืœ), ืื‘ืœ ื‘ื ื›ืกื™ ื™ื•ืงืจื” ืคืขืžื™ื ืจื‘ื•ืช ืขืœื•ื™ื•ืช ื”ืขื™ืฆื•ื‘ ื•ื”ื’ื™ืžื•ืจ ื’ื‘ื•ื”ื•ืช ืžื”ืฉืคืขืชืŸ ืขืœ ืžื—ื™ืจ ื”ืฉื•ืง โ€“ ื”ื•ื•ื™ื™ืœื” ื™ื›ื•ืœื” ืœืขืœื•ืช 30 ืžื™ืœื™ื•ืŸ ืœื‘ื ื•ืช, ืื‘ืœ ืœื”ื™ืžื›ืจ ืจืง ื‘-25 ืžื™ืœื™ื•ืŸ ื›ื™ ื”ืฉื•ืง ืœื ืžืฉืœื 1:1 ืขืœ ื‘ืจื–ื™ื ืžืฆื•ืคื™ ื–ื”ื‘ ื•ื‘ืจื™ื›ื•ืช ืื•ืœื™ืžืคื™ื•ืช, ืืœื” ืชื•ืกืคื•ืช ืฉื˜ื•ื‘ื•ืช ืœื‘ืขืœื™ื ื”ืจืืฉื•ืŸ. ืœื›ืŸ ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื”ืฉืžืื™ ืขืœื•ืœ ืœืชืช ืคื—ื•ืช ืขืจืš ืœื—ืœืง ืžื”ื”ืฉืงืขื•ืช โ€“ ืžื” ืฉืžื ืžื™ืš ืืช ื”ืชื•ืฆืื” ืœืขื•ืžืช ื’ื™ืฉืช ื”ืขืœื•ืช ืฉืื•ืœื™ ื—ื™ื‘ืจื” ื›ืœ ืฉืงืœ. ืœื›ืŸ ื‘ื ื›ืกื™ ื™ื•ืงืจื” ื”ืคืขืจ ืขืœื•ืœ ืœื”ื™ื•ืช: ืขืœื•ืช > ืฉื•ื•ื™ ืฉื•ืง ื‘ืื•ืคืŸ ืžื•ื‘ื”ืง. ื•ืื›ืŸ, ืงื™ื™ืžื™ื ืžืงืจื™ื ื™ื“ื•ืขื™ื ืฉืœ ืื—ื•ื–ื•ืช ืฉื ื‘ื ื• ื‘ืกื›ื•ืžื™ื ืื“ื™ืจื™ื ื•ื ืžื›ืจื• ื‘ื”ืจื‘ื” ืคื—ื•ืช โ€“ ืœืฉืžืื™ ืชื”ื™ื” ื”ืชืœื‘ื˜ื•ืช: ื”ืื ืœื”ืืžื™ืŸ ืœื ืชื•ืŸ ื”ืขืœื•ืช ื›ื™ "ื”ืฉืงื™ืขื• ืคื” 30 ืžื™ืœื™ื•ืŸ", ืื• ืœืžื—ื™ืจื™ ื”ืฉื•ืง (ืฉื‘ืกื•ืฃ ืงื•ื ื™ื ืžื•ื›ื ื™ื ืœืฉืœื ืจืง 25)? ื”ืชืฉื•ื‘ื”: ืขืœื™ื• ืœืœื›ืช ืขื ื”ืฉื•ืง โ€“ ื›ื™ ื›ืš ืžื’ื“ื™ืจื™ื ืฉื•ื•ื™ ืฉื•ืง. ื”ืคืขืจ ื‘ืžืงืจื” ื”ื–ื” ื™ืœืžื“ ืฉืคืฉื•ื˜ ื‘ืฉื•ื•ืงื™ ื™ื•ืงืจื”, ืขืœื•ื™ื•ืช ืœื ืชืžื™ื“ ื—ื•ื–ืจื•ืช ื‘ืžื—ื™ืจ. ืื ื”ืฉืžืื™ ืžืกื‘ื™ืจ ื–ืืช, ื”ืฉื•ืžื” ืฉืœื• ืชืงืคื” (ื–ื• ืœื ื˜ืขื•ืช, ื–ื” ืฉื™ืงื•ืฃ ืฉื•ืง).
  • ื ื›ืกื™ื ื‘ืขืœื™ ืชืฉื•ืžื•ืช ืื• ืชืคื•ืงื•ืช ืžื™ื•ื—ื“ื•ืช: ืœื“ื•ื’ืžื”, ืžื›ืจื•ืช, ื™ืขืจื•ืช, ืชื—ื ื•ืช ื›ื•ื—. ืขืจื›ื ืขืฉื•ื™ ืœื”ื™ื‘ื—ืŸ ื‘ืฉื™ื˜ืช ื”ื™ื•ื•ืŸ ืขืœ ื‘ืกื™ืก ื”ื›ื ืกื•ืช ืžืžื›ื™ืจืช ืžื—ืฆื‘ื™ื ืื• ื—ืฉืžืœ. ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” โ€“ ืงืฉื” (ืื™ืŸ ื”ืจื‘ื” ืขืกืงืื•ืช ืฉืœ ืžื›ืจื•ืช ื“ื•ืžื™ื), ื’ื™ืฉืช ื”ืขืœื•ืช โ€“ ืœื ืจืœื•ื•ื ื˜ื™ืช (ื›ืžื” ืขื•ืœื” ืœื—ืคื•ืจ ืžื›ืจื”? ืœื ื”ื‘ืกื™ืก ืœืฉื•ื•ื™). ื›ืš ืฉื•ื‘, ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื›ืžืขื˜ ืœื ืงื™ื™ืžื™ื ื›ื™ ื”ืฉื™ืžื•ืฉ ืจืง ื‘ื’ื™ืฉื” ื›ืœื›ืœื™ืช. ื‘ืžื™ื“ืช ืžื”, ืืคืฉืจ ืœื•ืžืจ ืฉื›ื›ืœ ืฉื”ื ื›ืก ื”ื•ื ืขืกืง ืชืคืขื•ืœื™ ื™ื•ืชืจ, ืžืชืจื—ืงื™ื ืžืฉื™ืžื•ืฉ ื‘ื›ืœ 3 ื”ื’ื™ืฉื•ืช ื•ื‘ื•ื—ืจื™ื ื’ื™ืฉื” ืื—ืช (DCF ืœืžืฉืœ), ื•ื›ืš ืื™ืŸ ืคืขืจื™ื ื‘ื™ืŸ "ื’ื™ืฉื•ืช" ืืœื ื‘ืชื•ืš ื”ื”ื ื—ื•ืช ืขืฆืžืŸ.

ืžืกืงื ื”: ื”ืคืขืจื™ื ื”ื’ื“ื•ืœื™ื ื‘ื™ื•ืชืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื ื•ื˜ื™ื ืœืฆื•ืฅ ื‘ื ื›ืกื™ื ืžืขื•ืจื‘ื™ื/ื™ื™ื—ื•ื“ื™ื™ื, ืฉื‘ื”ื ื”ื’ื™ืฉื•ืช "ืžื•ืฉื›ื•ืช" ืœื›ื™ื•ื•ื ื™ื ืฉื•ื ื™ื ืฉืœ ื”ืขืจื›ื” (ืฉื•ื•ื™ ื›ืฉื™ืžื•ืฉ ื ื•ื›ื—ื™ ืœืขื•ืžืช ืฉื•ื•ื™ ื›ืคื•ื˜ื ืฆื™ืืœ ืื—ืจ, ืื• ืขืจืš ืœื”ืฉืงืขื” ืœืขื•ืžืช ืขืจืš ืœืจื•ื›ืฉ ืคืจื˜ื™). ืœืขื•ืžืช ื–ืืช, ื‘ื ื›ืกื™ื ืฉื’ืจืชื™ื™ื ื•ืžื•ื’ื“ืจื™ื ื”ื™ื˜ื‘, ืœืจื•ื‘ ืฉื™ื˜ื” ืื—ืช ืชื™ื‘ื—ืจ ื•ื›ืœืœ ืœื ื ืขืžื™ื“ ืคื ื™ื ืฉื›ืœ ื”ืฉืœื•ืฉ ืฉื•ื•ืช. ื•ืื ื ื ืกื” ืืช ื›ื•ืœืŸ, ืกื‘ื™ืจ ืฉื”ืŸ ืชื”ื™ื™ื ื” ื™ื—ืกื™ืช ืžืชื•ืืžื•ืช.

ื”ืฉืคืขืช ืžื˜ืจืช ื”ืฉื•ืžื”: ื‘ื˜ื•ื—ื”, ืื™ื–ื•ืŸ, ืคื™ืฆื•ื™ื™ื โ€“ ืขืœ ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ื•ืจืžืช ื”ืกื˜ื™ื™ื”

ืžื˜ืจืช ื”ืขืจื›ืช ื”ืฉื•ื•ื™ (Purpose of Valuation) ื”ื™ื ื’ื•ืจื ืžืคืชื— ืฉืžืฉืคื™ืข ืขืœ ืื•ืคืŸ ื”ื‘ื™ืฆื•ืข ืฉืœ ื”ืฉื•ืžื”, ื•ืœืขื™ืชื™ื ื‘ืื•ืคืŸ ืขืงื™ืฃ ื’ื ืขืœ ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช. ื›ืžื” ื“ื•ื’ืžืื•ืช ื•ื”ืฉืคืขื•ืช:

  • ืฉื•ืžื•ืช ืœืฆื•ืจื›ื™ ืžื™ืžื•ืŸ/ื‘ื˜ื•ื—ื” (ืžืฉื›ื ืชืื•ืช, ืฉืขื‘ื•ื“ื™ ื‘ื ืง): ื‘ืฉื•ืžื•ืช ืืœื•, ื”ืžื™ืงื•ื“ ืฉืœ ื”ืฉืžืื™ ื”ื•ื ื‘ืฉื•ื•ื™ ื”ืฉื•ืง ื”ื ื•ื›ื—ื™ ืœืžื›ื™ืจื” ื‘ื˜ื•ื•ื— ื—ืฉื™ืคื” ืกื‘ื™ืจ. ื”ื‘ื ืง ืœืจื•ื‘ ืฉืžืจื ื™ ื•ืžืขื•ื ื™ื™ืŸ ื‘ืขืจืš ื‘ืจ-ื”ืฉื’ื” ื‘ืžืงืจื” ืžื™ืžื•ืฉ ืžื”ื™ืจ. ืœืคื™ื›ืš, ื”ืฉืžืื™ ื™ื™ื˜ื” ืœื’ื™ืฉื” ืฉืžืฉืงืคืช ืขืกืงืื•ืช ื‘ืคื•ืขืœ โ€“ ื›ืœื•ืžืจ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ืื• ื‘ื’ื‘ื•ืœ ืžืกื•ื™ื ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ืื ื”ื ื›ืก ืžื ื™ื‘ ืืš ื™ืขื“ื›ืŸ ืื•ืชื” ื‘ื”ืชืื ืœืฉื•ืง (ืœืžืฉืœ, ื™ื‘ื“ื•ืง ืฉื’ื ืžื›ื™ืจื•ืช ื ื›ืกื™ื ื“ื•ืžื™ื ืชื•ืืžื•ืช ืœืฉื•ื•ื™ ืฉื—ื™ืฉื‘). ืคืขืจื™ื ื’ื“ื•ืœื™ื ืื™ื ื ืจืฆื•ื™ื™ื ื‘ืฉื•ืžื” ืœื‘ื ืง: ื”ื‘ื ืง ืœื ื™ืงื‘ืœ ื ื™ืžื•ืง ืฉ"ื”ื ื›ืก ืฉื•ื•ื” 2 ืžื™ืœื™ื•ืŸ ืœืคื™ ืขืœื•ืช ืื‘ืœ 1 ืžื™ืœื™ื•ืŸ ืœืคื™ ืขืกืงืื•ืช โ€“ ื•ื ื—ืœื™ื˜ ืฉื”ื•ื 1.5". ื”ื‘ื ืง ื™ืจืฆื” ืœื”ื‘ื™ืŸ ืžื” ื”ืžื—ื™ืจ ืฉืชืชืงื‘ืœ ืžื›ื™ืจืช ื ื›ืก ื”ื–ื” ื‘ืฉื•ืง ื”ื™ื•ื. ืœื›ืŸ, ืฉืžืื™ื ื‘ืžื˜ืจื” ื–ื• ื‘ื“"ื› ื™ื–ื ื—ื• ื’ื™ืฉื•ืช ืœื ืžืชืื™ืžื•ืช ื•ืœื ื™ืชืขืงืฉื• ืœื”ื‘ื™ื ืฉืœื•ืฉ ืชื•ืฆืื•ืช ืฉื•ื ื•ืช (ืœืžืขื˜ ื‘ืžื‘ื ื” ื”ืชืงืŸ). ื™ืชืจื” ืžื–ื•, ื‘ืžื˜ืจื” ืฉืœ ื”ืœื•ื•ืื”, ื”ืฉืžืื™ ื’ื ื›ื‘ื•ืœ ื‘ืžื—ื™ืจ ื”ืจื›ื™ืฉื” โ€“ ื‘ืืจื”"ื‘ ืœืžืฉืœ, ืฉืžืื™ ื›ืžืขื˜ ืœืขื•ืœื ืœื ื™ื—ื•ื•ื” ื“ืขืชื• ืขืœ ืขืจืš ื’ื‘ื•ื” ืžืžื—ื™ืจ ื”ืงื ื™ื™ื” (Purchase Price) ื‘ืขืกืงื” ื ืชื•ื ื”, ื›ื™ ื”ื‘ื ืง ืจื•ืื” ื‘ืžื—ื™ืจ ื”ืขืกืงื” ืืช ืืžืช ื”ืžื™ื“ื”. ืื ื”ื—ื™ืฉื•ื‘ื™ื ื”ื™ื• ืžืจืื™ื ืขืจืš ื’ื‘ื•ื” ื™ื•ืชืจ, ื”ื•ื ืคืฉื•ื˜ ื™ื›ืชื•ื‘ "ื ืžื•ืš ืื• ืฉื•ื•ื” ืœืžื—ื™ืจ ื”ืจื›ื™ืฉื”". ื–ื” ื›ืฉืœืขืฆืžื• ืžืืคืก ืคืขืจื™ื ื›ื™ ื”ื•ื ืžืฆืžื™ื“ ืืช ื”ืขืจืš ืœืฉื•ื•ื™ ืฉื•ืง ืžืกื•ื™ื. ื‘ื™ืฉืจืืœ ื”ื ื•ื”ื’ ื“ื•ืžื” โ€“ ื‘ืฉื•ืžืช ืžืฉื›ื ืชื, ืื ื”ืžืกืงื ื” ื™ื•ืฆืืช ืžืขืœ ืžื—ื™ืจ ื”ื—ื•ื–ื”, ืœืจื•ื‘ ื”ืฉืžืื™ ื™ื ืงื•ื‘ ื‘ืžื—ื™ืจ ื”ื—ื•ื–ื” (ืื• ืžืขื˜ ืžืขืœื™ื•) ื•ืœื ื™ื•ืชืจ, ืžื˜ืขืžื™ ื–ื”ื™ืจื•ืช. ืžื›ืืŸ ืฉื”ื˜ื™ื™ืช ื”ืฉื•ืžื” ืœืžื˜ืจืช ื‘ื˜ื•ื—ื” ื”ื™ื ืœื”ืคื—ื™ืช ืคืขืจื™ื ื•ืœื”ื™ื•ืช ื‘ืฆื“ ื”ื ืžื•ืš ืฉืœ ื”ื˜ื•ื•ื—, ื›ื“ื™ ืœื ืœืกื›ืŸ ืืช ื”ื‘ื ืง. ื”ื“ื‘ืจ ืœื ืคื•ืจืžืœื™ ื‘ืชืงื ื•ืช ืื‘ืœ ื”ื•ื ืžืขื•ื’ืŸ ื‘ื”ืœื›ื•ืช ื‘ื ืงืื™ื•ืช.
  • ืฉื•ืžื•ืช ืœืื™ื–ื•ืŸ ืžืฉืื‘ื™ ืžืฉืคื—ื”/ื™ืจื•ืฉื”: ื ื ื™ื— ื”ืขืจื›ืช ืฉื•ื•ื™ ืฉืœ ื ื›ืกื™ื ืœืฆื•ืจืš ื—ืœื•ืงื” ื‘ื™ืŸ ื™ื•ืจืฉื™ื, ื’ื™ืจื•ืฉื™ืŸ ื•ื›ื•'. ื‘ืžืงืจื” ื–ื” ื™ืฉ ืขื ื™ื™ืŸ ืœื”ื’ื™ืข ืœืขืจืš "ื”ื•ื’ืŸ" ืื‘ืœ ื’ื ืœื ื’ื‘ื•ื” ืื• ื ืžื•ืš ืžื“ื™ ื‘ืื•ืคืŸ ืฉื™ืคื’ืข ื‘ืฆื“ ื›ืœืฉื”ื•. ื”ืฉืžืื™ ืขืฉื•ื™ ืœื”ืฆื™ื’ ื˜ื•ื•ื— ืื• ื›ืžื” ื’ื™ืฉื•ืช ื›ื“ื™ ืœืชืช ืชืžื•ื ื” ืฉืœืžื”. ืื ื’ื™ืฉื” ืื—ืช ื™ื•ืฆืืช ืฉื•ื ื” ื‘ื”ืจื‘ื”, ื™ื™ืชื›ืŸ ื•ื“ื•ื•ืงื ื‘ืžืงืจื” ื›ื–ื” ื™ืฆื™ื’ื• ืื•ืชื”. ืœืžืฉืœ, ืื ืขืกืง ืžืฉืคื—ืชื™ ื‘ืขืจื›ืช ืฉื•ื•ื™ ืคื ื™ืžื™ืช ืฉื•ื•ื” ื™ื•ืชืจ ืœืคื™ ื”ื™ื•ื•ืŸ ืจื•ื•ื—ื™ื ืžืืฉืจ ืœืคื™ ืžื›ืคื™ืœื™ ืฉื•ืง, ื”ืฉืžืื™ ื™ื›ื•ืœ ืœื•ืžืจ: "ืจืื•, ืื ื”ื™ื™ืชื ืžื•ื›ืจื™ื ื”ื™ื•ื ืื•ืœื™ ื”ื™ื™ืชื ืžืงื‘ืœื™ื X (ื’ื™ืฉืช ืฉื•ืง), ืื‘ืœ ื›ืขืกืง ื—ื™ ืขื ืขืจืš ืขืชื™ื“ื™ ืื•ืœื™ ืฉื•ื•ื” X*1.2 (ื’ื™ืฉืช DCF)". ื•ืื– ื”ื”ื•ืจื™ื ื•ื”ื™ืœื“ื™ื ื™ื—ืœื™ื˜ื• ืœืคื™ ืื™ื–ื” ืขื™ืงืจื•ืŸ ืœื—ืœืง. ื›ืืŸ ื”ืคืขืจื™ื ื™ื›ื•ืœื™ื ืœืขืœื•ืช ืขืœ ื”ืฉื•ืœื—ืŸ ื‘ืžื›ื•ื•ืŸ. ืขื ื–ืืช, ื‘ืžื™ื“ื” ื•ืฆืจื™ืš ื”ื—ืœื˜ื”, ื›ื ืจืื” ื™ื‘ื—ืจื• ืžืกืคืจ ืื—ื“ ื›ืกื•ืคื™. ื”ืฉืžืื™ ืœืžื˜ืจื” ื–ื• ืคื—ื•ืช ืœื—ื•ืฅ "ืœื”ืจืฉื™ื" ืœืงื•ื— ืžืžืžืŸ, ื•ื™ื•ืชืจ ืžื ืกื” ืœื”ื™ื•ืช ืฉืงื•ืฃ. ืื– ื“ื•ื•ืงื ื™ื›ื•ืœ ืœื”ื™ื•ืช ืฉื™ื•ืฆื’ื• ืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ืžื™ื“ืช ื”ืฆื•ืจืš ื•ื™ืืžืจ: "ืชืœื•ื™ ืื™ืš ืžืกืชื›ืœื™ื, ืฉื•ื•ื™ ืฉื•ืง ืžื™ื“ื™ 5M, ืขืจืš ื›ืœื›ืœื™ ื‘ื”ืžืฉืš 6M".
  • ืฉื•ืžื•ืช ืœืฆื•ืจื›ื™ ืคื™ืฆื•ื™ื™ื/ื”ืคืงืขื•ืช: ืืœื• ืฉื•ืžื•ืช "ืขื•ื™ื ื•ืช" ืžื˜ื‘ืขืŸ โ€“ ืฆื“ ืื—ื“ ืžืฉืœื ืœืฉื ื™ ืขืœ ื ื–ืง/ื”ืคืกื“. ื›ืืŸ ืื ื—ื ื• ืจื•ืื™ื ื‘ืื•ืคืŸ ืชื“ื™ืจ ืคืขืจื™ ืฉื•ืžื•ืช ืขืฆื•ืžื™ื ื›ื™ ื›ืœ ืฆื“ ืžื•ืฉืš ืœืงื™ืฆื•ืŸ. ืžื‘ื—ื™ื ืช ื‘ื—ื™ืจืช ื’ื™ืฉื•ืช: ื”ืฆื“ ื”ื ืคื’ืข (ื”ืชื•ื‘ืข ืคื™ืฆื•ื™) ื™ื ืกื” ื’ื™ืฉื•ืช ืฉืžื ื™ื‘ื•ืช ืขืจืš ื’ื‘ื•ื” ืฉืœ ื”ื ื–ืง, ื”ืฆื“ ื”ืžืฉืœื (ืœืจื•ื‘ ืจืฉื•ืช) โ€“ ื’ื™ืฉื•ืช ืขื ืขืจืš ื ืžื•ืš. ืœื“ื•ื’ืžื”, ื‘ื—ื™ืฉื•ื‘ ื™ืจื™ื“ืช ืขืจืš ื‘ื’ืœืœ ืชืฉืชื™ืช, ื”ืชื•ื‘ืข ื™ื‘ื™ื ืฉื•ืžื” ื‘ื’ื™ืฉืช ื”ืฉื•ื•ืื” โ€“ "ืจืื• ืžื—ื™ืจื™ ื‘ืชื™ื ืœื™ื“ ื›ื‘ื™ืฉ ื™ืจื“ื• 20%", ื”ื ืชื‘ืข ื™ื‘ื™ื ืฉืžืื™ ื‘ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ืฉื™ื˜ืขืŸ "ืื™ืŸ ื”ื‘ื“ืœ ื‘ื”ื›ื ืกื•ืช ื”ืฉื›ื™ืจื•ืช, ืื– ืื™ืŸ ื™ืจื™ื“ืช ืขืจืš". ื•ื›ืš, ื›ืŸ, ื”ืคืขืจ ืขืฆื•ื. ืžื˜ืจืช ื”ืฉื•ืžื” โ€“ ื”ืชื“ื™ื™ื ื•ืช ืžืฉืคื˜ื™ืช โ€“ ื”ืฉืคื™ืขื” ื‘ื‘ื™ืจื•ืจ ืขืœ ื”ื‘ื—ื™ืจื” ื•ื”ื”ื˜ื™ื™ื” ื‘ื’ื™ืฉื•ืช. ื’ื ื‘ืชื•ืš ืฉื•ืžืช ืคื™ืฆื•ื™ื™ื ืื—ืช, ื”ืฉืžืื™ ืขืœื•ืœ ืœื”ืฆื™ื’ ืืช ื”ื’ื™ืฉื” ืฉืชืฉืจืช ืืช ืฉื•ืœื—ื•. ืœื“ื•ื’ืžื”, ื‘ื”ืคืงืขืช ืงืจืงืข ื—ืงืœืื™ืช: ื”ื‘ืขืœื™ื ื™ื˜ืขืŸ ืฉืฉื•ื•ื™ ื”ืงืจืงืข ื”ื•ื ื›ืงืจืงืข ืœืคื™ืชื•ื— (ื’ื™ืฉืช ืฉื™ื•ื•ืง ื•ืคื™ืชื•ื— ืขืชื™ื“ื™ ืื• ืœืคื—ื•ืช ืฉื•ื•ื™ ืชื ื•ื‘ืชื” ื”ืฆืคื•ื™ื”), ื•ื”ืžื“ื™ื ื” ืชื˜ืขืŸ ืฉืฉื•ื•ื™ื™ื” ื›ื—ืงืœืื™ืช ืœืคื™ ืชืฉื•ืื” ื—ืงืœืื™ืช ื ื˜ื• (ืฉื•ื•ื™ ืฉื•ืœื™). ืคืขืจ ืื“ื™ืจ. ื‘ืžืงืจื™ื ื›ืืœื”, ืื™ ืืคืฉืจ ืœื’ืฉืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช โ€“ ื”ืŸ ืžื™ื™ืฆื’ื•ืช ื”ื ื—ื•ืช ืžืฉืคื˜ื™ื•ืช ืฉื•ื ื•ืช (ืกื˜ื˜ื•ืก ืชื›ื ื•ื ื™ ืฉื•ื ื”). ืชืคืงื™ื“ื• ืฉืœ ืžื•ืกื“ (ื•ืขื“ืช ืขืจืจ/ื‘ื™ื”ืž"ืฉ) ืœื”ื—ืœื™ื˜ ืžื™ ืฆื•ื“ืง. ืกื˜ื ื“ืจื˜ ืžืงืฆื•ืขื™ ื“ื•ืจืฉ ืžื”ืฉืžืื™ ืœื”ื™ื•ืช ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™, ืืš ื‘ืคื•ืขืœ ืžื˜ืจืช ื”ืฉื•ืžื” (ืคื™ืฆื•ื™ vs ื’ื‘ื™ื™ื”) ืžืฉืคื™ืขื” ื‘ืื•ืคืŸ ื ื™ื›ืจ โ€“ ื–ื” ืืชื’ืจ ืืชื™ ื™ื“ื•ืข.
  • ืฉื•ืžื•ืช ืœืฆื•ืจื›ื™ ื“ื•ื—ื•ืช ื›ืกืคื™ื™ื (Financial Reporting): ืœืžืฉืœ, ืœืคื™ IFRS, ื—ื‘ืจื•ืช ื ื“ืจืฉื•ืช ืœืฉืขืจืš ื ื“ืœ"ืŸ ืœื”ืฉืงืขื” ืœืฉื•ื•ื™ ื”ื•ื’ืŸ. ืฉืžืื™ื ืœืฆืจื›ื™ื ืืœื• ื‘ื“ืจืš ื›ืœืœ ืžืชื‘ืงืฉื™ื ืœืชืช "ืฉื•ื•ื™ ืฉื•ืง" ื‘ื”ืชื‘ืกืก ืขืœ HBU ื”ื ื•ื›ื—ื™. ืžื›ื™ื•ื•ืŸ ืฉื”ื“ื•ื—ื•ืช ืžื‘ื•ืงืจื™ื, ื”ืฉืžืื™ ื—ื™ื™ื‘ ืœืขืžื•ื“ ื‘ืชืงื ื™ IVS ืงืคื“ื ื™ื™ื. ืœืจื•ื‘, ื™ืื•ืžืฅ ืžื•ื“ืœ ื”ื™ื•ื•ืŸ (DCF) ื•ื’ื ื‘ื“ื™ืงืช ืกื‘ื™ืจื•ืช ืžื•ืœ ืขืกืงืื•ืช, ื›ื“ื™ ืœื”ืฆื“ื™ืง ืืช ื”ืžืกืคืจ. ื›ืืŸ ื”ืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืฆืจื™ื›ื™ื ืœื”ื™ื•ืช "ืžืกื•ืžื ื™ื" ืื‘ืœ ืœื ื‘ื”ื›ืจื— ืžื•ืคื™ืขื™ื ื‘ื“ื•ื— ื”ืคื•ืžื‘ื™. ื‘ืคื•ืขืœ ื”ื—ื‘ืจื” ืชืฆื™ื’ ืžืกืคืจ ืื—ื“ โ€“ ื”ืฉื•ื•ื™. ืื ืจื•ืื” ื”ื—ืฉื‘ื•ืŸ ืฉื•ืืœ, ื”ืฉืžืื™ ืื•ืœื™ ื™ืกื‘ื™ืจ ืฉื”ื™ื” X ืœืคื™ ื”ื›ื ืกื•ืช ื•-Y ืœืคื™ ื”ืฉื•ื•ืื” ื•ืฉื”ื•ื ื‘ื—ืจ ืžืฉื”ื• ื‘ื™ื ื™ื”ื ื›ื™ ื›ืš ื•ื›ืš. ื”ืžื˜ืจื”, ื“ื™ื•ื•ื— ื›ืกืคื™, ืžื—ื™ื™ื‘ืช ื–ื”ื™ืจื•ืช: ื”ืฉืžืื™ ื™ื•ื“ืข ืฉื”ืžืกืคืจ ืฉืœื• ื™ืฉืคื™ืข ืขืœ ืžืื–ื ื™ ื—ื‘ืจื”, ืื– ื”ื•ื ืœืจื•ื‘ ื™ื”ื™ื” ืฉืžืจืŸ. ืœื ื™ื ืงื•ื‘ ื‘ืขืจืš ื’ื‘ื•ื” ื‘ืžื™ื•ื—ื“ ืื ื’ื™ืฉื” ืื—ืจืช ื ืชื ื” ื ืžื•ืš. ื”ื•ื ื™ื™ื˜ื” ืœืงื—ืช ืืช ื”ื ืžื•ืš ื™ื•ืชืจ, ืื• ืœืคื—ื•ืช ืœื ืœืขื‘ื•ืจ ืื•ืชื•. ื›ืš ืฉื‘ืื•ืคืŸ ืžื•ื‘ื ื”, ืฉื•ืžื•ืช ืœื“ื™ื•ื•ื— ื—ืฉื‘ื•ื ืื™ ื ื•ื˜ื•ืช ืœืฆื“ ื”ื–ื”ื™ืจ, ืžื” ืฉื’ื•ืจื ืœืคืขืจื™ื โ€“ ืื ื”ื™ื• โ€“ ืœื”ืชืงื–ื– ืœื›ื™ื•ื•ืŸ ื”ืขืจืš ื”ื ืžื•ืš.
  • ืฉื•ืžื•ืช ื™ื™ืขื•ื“ื™ื•ืช ืื—ืจื•ืช (ื›ื’ื•ืŸ ื‘ื™ื˜ื•ื—, ืฉื•ืžื” ืœืžื›ืจื– ื•ื›ื•'): ืœืฉื•ืžืช ื‘ื™ื˜ื•ื—, ื›ืืžื•ืจ, ื—ืฉื•ื‘ื” ืขืœื•ืช ื”ื‘ื ื™ื™ื” (ืœืฉื™ืคื•ื™ ื‘ืžืงืจื” ืื•ื‘ื“ืŸ) โ€“ ื’ื™ืฉืช ื”ืขืœื•ืช ืชื”ื™ื” ืขื™ืงืจื™ืช, ืœื ืจืœื•ื•ื ื˜ื™ ื”ืฉื•ืง. ื–ื” ืขืฉื•ื™ ืœื™ืฆื•ืจ "ืคืขืจ" ืœืขื•ืžืช ืฉื•ื•ื™ ื”ืฉื•ืง, ืื‘ืœ ื”ื•ื ื‘ื›ื•ื•ื ื”: ืขื‘ื•ืจ ื‘ื™ื˜ื•ื—, ืขืจืš ื”ืฉื•ืง ืœื ืžืฉื ื” โ€“ ื–ื” ื—ื•ื–ื” ืฉื™ืคื•ื™ ืขืœ ืขืœื•ืช. ื›ืš ื’ื ืœืžืฉืœ ืฉื•ืžืช "ืขืจืš ืœืฆื•ืจืš ืžื›ืจื–" โ€“ ืœืคืขืžื™ื ืžื’ื“ื™ืจื™ื ืฉื•ื•ื™ ืžื™ื ื™ืžืœื™ ืœืคื™ ืขืœื•ืช ื›ื“ื™ ืœื ืœืžื›ื•ืจ ื ื›ืก ืฆื™ื‘ื•ืจื™ ื‘ื”ืคืกื“.

ืžื›ืœ ื–ื” ืจื•ืื™ื ืฉืžื˜ืจืช ื”ืฉื•ืžื” ื‘ื”ื—ืœื˜ ื™ื›ื•ืœื” ืœื”ืฉืคื™ืข ืขืœ ื”ืคืขืจื™ื: ื‘ืžื˜ืจื•ืช ืžืกื•ื™ืžื•ืช ืœื ื ืกื‘ื•ืœ ืคืขืจ (ืžืฉื›ื ืชื, ื“ื™ื•ื•ื— ื›ืกืคื™ โ€“ ื ืจืฆื” ืžืกืคืจ ืงื•ื ืงืจื˜ื™), ื•ื‘ืžื˜ืจื•ืช ืื—ืจื•ืช ืื•ืœื™ ืืคื™ืœื• ื ืฆืคื” ืœืจืื•ืช ืฉื ื™ ืื•ืžื“ื ื™ื ืฉื•ื ื™ื (ืœืžืฉืœ, ื‘ืฉื•ืžื•ืช ืคื™ืฆื•ื™ โ€“ ืฉื•ื•ื™ ืœืคื ื™ ื•ืฉื•ื•ื™ ืื—ืจื™ ืื™ืจื•ืข ืžื–ื™ืง, ืื• ืขืจืš ืฉื™ืžื•ืฉ ืœืขื•ืžืช ืฉื•ื•ื™ ืฉื•ืง). ืฉืžืื™ ืžืงืฆื•ืขื™, ื›ืžื•ื‘ืŸ, ืฆืจื™ืš ืœืฉืžื•ืจ ืขืœ ืืชื™ืงื” ื•ืœื "ืœื ืคื—" ืื• "ืœื›ื•ื•ืฅ" ืขืจื›ื™ื ืœื˜ื•ื‘ืช ื”ืœืงื•ื—. ืืš ื‘ืจื•ืจ ืฉื‘ืžืงืจื™ื ื’ื‘ื•ืœื™ื™ื ืฉืœ ืคืจืฉื ื•ืช, ื™ื“ื•ืข ืžื” ืžืฆืคื™ื ืžืžื ื•: ืขื‘ื•ืจ ืจืฉื•ืช โ€“ ื™ืฆืžืฆื, ืขื‘ื•ืจ ื ืคื’ืข โ€“ ื™ืžืงืกื. ื™ืฉ ืืฃ ืคืกืงื™ ื“ื™ืŸ ื™ืฉืจืืœื™ื™ื ืฉื“ื ื• ื‘ืชื•ืคืขื” ื”ื–ื•, ื•ืชื”ื• ื”ืื ื‘ื›ืœืœ ื ื™ืชืŸ ืœืกืžื•ืš ืขืœ ืฉืžืื™ื ืžื˜ืขื ื”ืฆื“ื“ื™ื ื‘ืฉืœ ื”ืคืขืจื™ื ("ื—ื•ื•ืช ื“ืขืช ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช" ืžื˜ืขื ื‘ื™ืช ืžืฉืคื˜ ื ืชืคืกืช ื›ืืžื™ื ื” ื™ื•ืชืจ).ืœื›ืŸ, ื‘ืžืขื ื” ื™ืฉื™ืจ: ื›ืŸ, ืžื˜ืจืช ื”ืฉื•ืžื” ืžืฉืคื™ืขื” ืœืขื™ืชื™ื ืขืœ ื‘ื—ื™ืจืช ื”ื’ื™ืฉื” ื•ืขืœ ืจืžืช ื”ืกื˜ื™ื™ื” ื”ืžื•ืฆื’ืช. ื‘ืžื˜ืจื” "ืขืกืงื™ืช ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช" (ื›ืžื• ื”ืขืจื›ืช ืฉื•ื•ื™ ืจื›ื™ืฉื”) ื”ืฉืžืื™ ื™ืฉืชื“ืœ ืœื”ื™ื•ืช ื‘ืืžืฆืข ื•ืœืชืช ืžืฉืงืœ ืœื›ืœ ื”ืžื•ื“ืœื™ื ื›ืจืื•ืช ืขื™ื ื™ื•. ื‘ืžื˜ืจื” "ืื“ื•ื•ืจืกืจื™ืช" (ื›ืžื• ืชื‘ื™ืขื” ืžืฉืคื˜ื™ืช) ื”ืฉืžืื™ ืขืœื•ืœ ืœื‘ื—ื•ืจ ืจืง ืืช ื”ืžื•ื“ืœ ื”ืžื•ืขื™ืœ ืœืœืงื•ื—ื• (ื•ื›ืš ื™ืฆื™ื’ ืื•ืœื™ ืคืขืจ ืืœ ืžื•ืœ ื”ืฉืžืื™ ืฉื›ื ื’ื“, ืœื ื‘ืชื•ืš ื”ื“ื•ื— ืฉืœื•). ื‘ืžื˜ืจื” "ืฉืžืจื ื™ืช" (ืžืฉื›ื ืชื, ื“ื™ื•ื•ื—) โ€“ ื”ืฉืžืื™ ื™ื™ื˜ื” ืœืฆื“ ื”ื ืžื•ืš ื™ื•ืชืจ ืื ื™ืฉ ื˜ื•ื•ื—. ื–ื•ื”ื™ ืžืฆื™ืื•ืช ืฉื™ืฉ ืœื”ื›ื™ืจ ื‘ื”.

ื”ื™ื‘ื˜ื™ื ืžืฉืคื˜ื™ื™ื ื•ืืชื™ื™ื: ืคืกื™ืงื•ืช, ื—ื•ื‘ืช ื”ืฉืžืื™ ื•ื“ื™ื•ื•ื— ืคืขืจื™ื

ื”ืžืขืจื›ืช ื”ืžืฉืคื˜ื™ืช ื”ืชืžื•ื“ื“ื” ืœื ืื—ืช ืขื ืกื•ื’ื™ื™ืช ื”ืคืขืจื™ื ื‘ืฉื•ืžื•ืช, ื”ืŸ ื‘ืคืŸ ื”ื”ื›ืจืขืชื™ (ื›ืฉื‘ื™ืช ืžืฉืคื˜ ืฆืจื™ืš ืœื”ื›ืจื™ืข ื‘ื™ืŸ ื—ื•ื•ืช ื“ืขืช ืฉืžืื™ื ืฉื•ื ื•ืช ืžืื•ื“) ื•ื”ืŸ ื‘ืคืŸ ื”ืื—ืจื™ื•ืช ื”ืžืงืฆื•ืขื™ืช (ื›ืฉื ื‘ื—ื ืช ืจืฉืœื ื•ืชื• ืฉืœ ืฉืžืื™ ื‘ืฉืœ ืขืจื›ื” "ืฉื’ื•ื™ื”"). ื›ืžื• ื›ืŸ, ืงื™ื™ืžื™ื ื›ืœืœื™ื ืืชื™ื™ื ื•ืชืงื ื™ื ื”ืžืกื“ื™ืจื™ื ืืช ื—ื•ื‘ืช ื”ื’ื™ืœื•ื™ ืฉืœ ืฉืžืื™ ืœื’ื‘ื™ ื”ืชื•ืฆืื•ืช ืฉืœ ื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช.

ืคืกื™ืงื•ืช ื ื‘ื—ืจื•ืช โ€“ ื™ืฉืจืืœ ื•ื”ืขื•ืœื:

  • ื™ืฉืจืืœ โ€“ ื–ื™ืœื‘ืจืฉื˜ื™ื™ืŸ (1980): ืฉื”ื•ื–ื›ืจ ืงื•ื“ื โ€“ ื‘ื™ืช ื”ืžืฉืคื˜ ื”ืขืœื™ื•ืŸ ืžืชื— ื‘ื™ืงื•ืจืช ืขืœ ืคืขืจ "ืขืฆื•ื" (ืœืžืขืœื” ืžืขืฉืจื•ืช ืื—ื•ื–ื™ื) ื‘ื™ืŸ ืฉื ื™ ืฉืžืื™ ื”ืฆื“ื“ื™ื ื‘ืงื‘ื™ืขืช ืคื™ืฆื•ื™ื™ ื”ืคืงืขื”, ื•ื”ื‘ื™ืข ืฆื™ืคื™ื™ื” ืฉืฉืžืื™ื ืžื ื•ืกื™ื ื”ืคื•ืขืœื™ื ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช ืœื ื™ื’ื™ืขื• ืœืชื•ืฆืื•ืช ื›ื” ืžืจื•ื—ืงื•ืชdannus.co.il. ืคืกื™ืงื” ื–ื• ืžืฆื•ื˜ื˜ืช ืขื“ ื”ื™ื•ื ื›ืงื•ื‘ืขืช ืืช ื”ื˜ื•ืŸ โ€“ ื”ื™ื ื‘ืขืฆื ืื•ืžืจืช: ืฉืžืื™ื, ืชืชืืžืฆื• ืœื”ืชืงืจื‘ ื–ื” ืœื–ื”; ืคืขืจ ื’ื“ื•ืœ ืžืงืฉื” ืžืื•ื“ ืขืœ ื‘ื™ืช ื”ืžืฉืคื˜.
  • ื™ืฉืจืืœ โ€“ ื’ืœื•ื–ื‘ื” (2015, ื‘ื™ื”ืž"ืฉ ืžื—ื•ื–ื™ ื—ื™ืคื”): ื‘ืžืงืจื” ืฉืœ ืคืขืจ ื‘ื™ืŸ ืฉื ื™ ืฉืžืื™ื ืžื›ืจื™ืขื™ื (ืฉืžื•ื ื• ื‘ื”ืœื™ื›ื™ ื”ืฉื’ื” ืขืœ ื”ื™ื˜ืœ ื”ืฉื‘ื—ื”) ืฉื”ื’ื™ืข ืœืขืฉืจื•ืช ืื—ื•ื–ื™ื, ืฆื™ื™ื ื” ื”ืฉื•ืคื˜ืช ื‘ืจื›ื” ื›ื™ ื”ื“ื‘ืจ "ืื‘ืกื•ืจื“ื™" ื•ืžืขืœื” ืกืคืงื•ืช ืœื’ื‘ื™ ื”ืœื™ืš ื”ืฉื•ืžื” ื”ืžื›ืจืขืช. ื”ื™ื ื”ืชืจื™ืขื” ืฉื’ืžื™ืฉื•ืช ื”ื™ืชืจ ื‘ืฉื•ืžื•ืช ืคื•ื’ืขืช ื‘ืืžื•ืŸ ื”ืฆื™ื‘ื•ืจ ื•ื“ืจืฉื” ื”ืกื‘ืจื™ื ืžืžื•ืขืฆืช ื”ืฉืžืื™ื ื›ื™ืฆื“ ืœืžื ื•ืข ื”ื™ืฉื ื•ืช ืžืฆื‘ื™ื ื›ืืœื”globes.co.il. ื‘ืขืงื‘ื•ืช ืื•ืชื• ืžืงืจื”, ืื’ื‘, ืขื•ื“ื›ื ื• ื”ื ื”ืœื™ื ืœื‘ื—ื™ืจืช ืฉืžืื™ื ืžื›ืจื™ืขื™ื ื•ื ื”ื•ื’ ื›ื™ื•ื ืฉื’ื ืœื”ื ื™ืฉ ื‘ืงืจื” ื”ื“ื“ื™ืช.
  • ื™ืฉืจืืœ โ€“ ืคืกืงื™ ื“ื™ืŸ ืขืœ ืจืฉืœื ื•ืช ืฉืžืื™: ื‘ืžืกืคืจ ืžืงืจื™ื ื‘ื”ื ื ืชื‘ืขื• ืฉืžืื™ ืžืงืจืงืขื™ืŸ ืขืœ ืจืฉืœื ื•ืช ืžืงืฆื•ืขื™ืช (ืœืžืฉืœ ื”ืขืจื›ื” ืžื•ืคืจื–ืช ืœื‘ื ืง), ื‘ืชื™ ื”ืžืฉืคื˜ ื”ืฉืชืžืฉื• ื‘ืคืขืจ ื‘ื™ื—ืก ืœืžื—ื™ืจ ื”ืฉื•ืง ืฉื”ืชืงื‘ืœ ื‘ืคื•ืขืœ ื›ืื™ื ื“ื™ืงื˜ื•ืจ ืœืจืฉืœื ื•ืช. ื‘ืื—ื“ ื”ืžืงืจื™ื (ืข"ื 358/80 ื’ืจื•ื‘ืจ ื ' ืžื ื”ืœ ืขื™ื–ื‘ื•ืŸ) ืฉืžืื™ ื”ืขืจื™ืš ื ื›ืก ื‘-30% ืžืขืœ ื”ืžื—ื™ืจ ื‘ื• ื”ื•ื ื ืžื›ืจ ืžืื•ื—ืจ ื™ื•ืชืจ, ื•ื‘ื™ื”ืž"ืฉ ืงื‘ืข ืฉื”ื”ืคืจืฉ ืžืฉืžืขื•ืชื™ ื“ื™ื• ืœื”ืฆื‘ื™ืข ืขืœ ื”ืชืจืฉืœื•ืช, ื›ื™ "ืื™ืŸ ืœืฆืคื•ืช ืœืฉื•ื ื™ ื›ื” ื’ื“ื•ืœ ื‘ื™ืŸ ืฉืžืื•ืช ืœื ื™ืกื™ื•ืŸ ื”ืžื›ื™ืจื”, ืืœื ืื ื ืคืœ ืคื’ื ื‘ื”ืขืจื›ื”". ืขื ื–ืืช, ื”ื ื’ื ื”ื–ื›ื™ืจื• ืืช "ืžืจื•ื•ื— ื”ื˜ืขื•ืช" ื•ื˜ืขื ื• ืฉืื ื”ืคืขืจ ื”ื™ื” ืงื˜ืŸ ื™ื•ืชืจ ืื•ืœื™ ืœื ื”ื™ื• ืงื•ื‘ืขื™ื ืจืฉืœื ื•ืช.
  • ืื ื’ืœื™ื” โ€“ Singer & Friedlander (1977): ื‘ื™ืช ื”ืžืฉืคื˜ ื‘ืื ื’ืœื™ื” ืงื‘ืข ืืช ื›ืœืœ ื˜ื•ื•ื— ื”ื˜ืขื•ืช 10%-15% ืฉื“ื ื• ื‘ื•squirepattonboggs.com. ืžืื–, ืžืงืจื™ื ืจื‘ื™ื ืฉืœ ืชื‘ื™ืขื•ืช ื ื’ื“ ืฉืžืื™ื (ื‘ืขื™ืงืจ ืขืœ ื”ืขืจื›ืช ื ื›ืกื™ื ืขื‘ื•ืจ ื‘ื ืงื™ื ืœืคื ื™ ืžืฉื‘ืจ ื”ื ื“ืœ"ืŸ) ื”ืกืชืžื›ื• ืขืœ ื›ืœืœ ื–ื”. ืœืžืขืฉื”, ื‘-Meadow v. GMAC (2010) ืื™ืฉืจ ื‘ื™ืช ื”ืžืฉืคื˜ ืฉื’ื ื‘ืขืฉื•ืจ ื”ืื—ืจื•ืŸ 10% ื–ื” ืกื˜ื ื“ืจื˜, ื•ืจืง ืื ื—ื•ืจื’ ืžื›ืš ืกื‘ื™ืจ ืฉื”ื™ื™ืชื” ืจืฉืœื ื•ืช. ืขื•ื“ ืืžืจื•: "ืื ื”ืฉืžืื™ ื ืžืฆื ื‘ื˜ื•ื•ื—, ืืฃ ืื ืฉื’ื” ื‘ื ื™ืชื•ื—ื™ื•, ืœื ื ื—ืฉื™ื‘ื• ื›ืจืฉืœืŸ"squirepattonboggs.com โ€“ ื›ืœื•ืžืจ ื–ื” ืžื’ืŸ ืขืœ ืฉืžืื™ื ื‘ืชื•ืš ื”ืคืขืจ ื”ืกื‘ื™ืจ.
  • ืืจื”"ื‘ โ€“ Block v. Lake Mortgage (1992, ืื™ื ื“ื™ืื ื”): ืžืงืจื” ืžืขื ื™ื™ืŸ ืฉื‘ื• ืจื•ื›ืฉ ื‘ื™ืช ืชื‘ืข ืฉืžืื™ ืฉื”ืขืจื™ืš ืœื˜ืขื ืชื• ืฉื•ื•ื™ ื’ื‘ื•ื” ืžื“ื™ (ื•ื”ื•ื ืฉื™ืœื ื™ื•ืชืจ ืžื“ื™). ื‘ื™ืช ื”ืžืฉืคื˜ ื“ื—ื” ื”ืชื‘ื™ืขื” ื•ืงื‘ืข ืฉ**"ื”ืฉื•ืžื” ื”ื™ื ื“ืขื” ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช ื•ืœื ืชื•ืฆืื” ืฉืœ ื ื™ืชื•ื— ืžื“ืขื™, ื•ืœื›ืŸ ื™ื›ื•ืœื” ื•ืฉื›ื™ื—ื” ืฉืชื”ื ืฉื•ื ื” ืžืฉื•ืžื” ืื—ืจืช"** โ€“ ื•ืขืœ ื‘ืกื™ืก ื–ื” ื”ืฉืžืื™ ืœื ืื—ืจืื™ ืœืชื•ืฆืื•ืช ื”ืขืกืงื”appraisersforum.com. ืžืงืจื” ื–ื” ืžื—ื–ืง ืืช ื”ื”ื‘ื ื” ื”ืžืฉืคื˜ื™ืช ื‘ืืจื”"ื‘ ืฉืคืขืจื™ื ื‘ื™ืŸ ืฉืžืื™ื ืœื›ืฉืขืฆืžื ืื™ื ื ืจืื™ื™ื” ืœืจืฉืœื ื•ืช โ€“ ื™ืฉ ืœื”ืจืื•ืช ืฉื”ืฉืžืื™ ื—ืจื’ ืžืื•ืคืŸ ืขื‘ื•ื“ื” ืกื‘ื™ืจ. ื›ืœ ืขื•ื“ ื”ื•ื ื‘ืชื•ืš ื’ื‘ื•ืœื•ืช ื”ืกื‘ื™ืจื•ืช, ื”ื”ื‘ื“ืœ ืื•ืœื™ ืคืฉื•ื˜ ื›ื™ ื“ืขื” ืฉื•ื ื”.
  • ืคืกื™ืงื” ืืžืจื™ืงืื™ืช ื‘ื ื•ืฉืื™ ืžื™ืกื•ื™: ื‘ืชื™ ืžืฉืคื˜ ื‘ืžื“ื™ื ื•ืช ืฉื•ื ื•ืช ื‘ืืจื”"ื‘ ื‘ืขืจืขื•ืจื™ ืžืก ืงื™ื‘ืœื• ืคืขืžื™ื ืจื‘ื•ืช ืขืจื›ื™ ืคืฉืจื” ื›ืืฉืจ ืฉืžืื™ ื”ื ื™ืฉื•ื ื•ืฉืžืื™ ื”ืจืฉื•ื™ื•ืช ื”ื™ื• ืจื—ื•ืงื™ื. ืœื“ื•ื’ืžื”, ื‘ืคืกืง ื“ื™ืŸ ื‘ืžื“ื™ื ืช ื ื™ื• ื’'ืจื–ื™ (Inmar Associates v. Borough of Carlstadt, 1988) ืฆื™ื™ืŸ ื”ืฉื•ืคื˜: "ื›ืืฉืจ ืคืขืจื™ ื”ืฉื•ืžื•ืช ื’ื“ื•ืœื™ื, ื‘ื™ืช ื”ืžืฉืคื˜ ืขืฉื•ื™ ืœื“ื—ื•ืช ืืช ืฉืชื™ ื”ื’ื™ืฉื•ืช ื•ืœืงื‘ื•ืข ืขืจืš ืžืฉืœื•". ืื›ืŸ, ื‘ื’ื™ืฉืช ื›ืžืช ื–ื•, ื‘ืžืงืจื” ื”ื”ื•ื ื ืงื‘ืข ืžืกืคืจ ื‘ืืžืฆืข. ื”ืืžื™ืจื” ื”ื–ื• โ€“ ืื ื”ืฉืžืื™ื ืงื™ืฆื•ื ื™ื™ื, ื ื™ืงื— ืืžืฆืข โ€“ ืžื•ืคื™ืขื” ื‘ืขื•ื“ ืžืงืจื™ื, ื›ื”ืจืชืขื” ืœืฉืžืื™ื ืœื ืœื‘ื•ื ืขื ืžืกืคืจื™ื ืœื ืžืฆื™ืื•ืชื™ื™ื.

ืžื” ื ื™ืชืŸ ืœืœืžื•ื“ ืžื”ืคืกื™ืงื•ืช? ืจืืฉื™ืช, ื‘ืชื™ ืžืฉืคื˜ ืžื›ื™ืจื™ื ื‘ื›ืš ืฉื”ืขืจื›ื” ืื™ื ื” ืžื“ืข ืžื“ื•ื™ืง ื•ืœื›ืŸ ื˜ื•ื•ื— ืžืกื•ื™ื ืฉืœ ืคืขืจ ื”ื•ื ืžืงื•ื‘ืœ. ืฉื ื™ืช, ื›ืืฉืจ ืคืขืจ ื—ื•ืจื’ ื‘ื”ืจื‘ื” ืžื”ืžืงื•ื‘ืœ, ื‘ื™ืช ื”ืžืฉืคื˜ ื™ื™ื˜ื” ืœื ืœืงื‘ืœ ืืช ื”ืขืžื“ื•ืช ื”ืงื™ืฆื•ืŸ ื•ื™ื—ืคืฉ ื“ืจืš ื‘ื™ื ื™ื™ื ืื• ืžื•ืžื—ื” ื ื™ื˜ืจืœื™dannus.co.ildannus.co.il. ืฉืœื™ืฉื™ืช, ื‘ืคืŸ ื”ืื—ืจื™ื•ืช โ€“ ืื ืฉืžืื™ ื—ืจื’ ืžื”ื˜ื•ื•ื— ื”ืกื‘ื™ืจ, ื™ืฉ ืกื™ื›ื•ืŸ ืฉื™ื•ืืฉื ื‘ืจืฉืœื ื•ืช, ืืš ืื ื”ื™ื” ื‘ื’ื“ืจ ื”ื˜ื•ื•ื— (ื’ื ืื ื”ืฆื“ ื”ืฉื ื™ ื—ื•ืฉื‘ ืื—ืจืช) โ€“ ื›ื ืจืื” ื™ื”ื™ื” ืžื•ื’ืŸ.

ื—ื•ื‘ืช ื”ืฉืžืื™ ื‘ื“ื™ื•ื•ื— ื•ื”ืฆื’ืช ืคืขืจื™ื:

ืืชื™ืช ื•ืžืงืฆื•ืขื™ืช, ืขืœ ืฉืžืื™ ืœื“ื•ื•ื— ื‘ื“ื•ื— ืฉืœื• ืืช ื”ืžื™ื“ืข ื”ืจืœื•ื•ื ื˜ื™ ืœืžืฉืชืžืฉ โ€“ ื›ื•ืœืœ, ื‘ืžื™ื“ืช ื”ืฆื•ืจืš, ืชื•ืฆืื•ืช ื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช ืื ื”ืŸ ืžื”ื•ื•ืช ื—ืœืง ืžื”ื ื™ืชื•ื—. ื”ืชืงื ื™ื ืœื ืžื—ื™ื™ื‘ื™ื ืœื›ืชื•ื‘ ืฉืœื•ืฉ ืชื•ืฆืื•ืช, ืืš ืžื—ื™ื™ื‘ื™ื ืœืชืืจ ืืช ื”ื ื™ืชื•ื— ืฉื ืขืฉื”. ืคื™ืจื•ืฉื• ืฉืื ืฉืžืื™ ื‘ื™ืฆืข ื’ื ื’ื™ืฉืช ื”ื™ื•ื•ืŸ ื•ื’ื ื”ืฉื•ื•ืื”, ื•ืงื™ื‘ืœ ืžืกืคืจื™ื ืฉื•ื ื™ื, ืžืŸ ื”ืจืื•ื™ ืฉื”ื•ื ื™ื–ื›ื™ืจ ื–ืืช ื•ื™ื™ืชืŸ ืืช ื”ืกื™ื‘ื•ืช ืžื“ื•ืข ื‘ื—ืจ ืืช ื”ืขืจืš ื”ืžืกื•ื™ื. ืื›ืŸ, ืœืคื™ ืชืงืŸ USPAP SR2, ื‘ื“ื•ื— ืฆืจื™ืš ืœื”ื•ืคื™ืข "ื”ืกื‘ืจ ืœื’ื‘ื™ ื”ื”ืฆืœื‘ื” ื•ื”ืžืฉืงืœ ืฉื ื™ืชืŸ ืœื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช"selling-guide.fanniemae.com. ืื™-ืื–ื›ื•ืจ ืคืขืจ ืžืฉืžืขื•ืชื™ ื‘ื™ืŸ ื’ื™ืฉื•ืช ืขืœื•ืœ ืœื”ื™ื—ืฉื‘ ื”ื˜ืขื™ื” ื‘ืฉืชื™ืงื”. ืœืžืฉืœ, ืฉืžืื™ ืฉื‘ื™ืฆืข ืขื‘ื•ืจ ืœืงื•ื— ื”ืขืจื›ืช ืฉื•ื•ื™ ืฉืœ ื ื›ืก ืžืกื—ืจื™ ื•ื”ืชื‘ืกืก ื‘ืขื™ืงืจ ืขืœ ื”ื›ื ืกื•ืช, ืื‘ืœ ืื ื”ื™ื” ืžืกืชื›ืœ ืขืœ ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ื”ื™ื” ืจื•ืื” ืขืจืš ื ืžื•ืš ื‘ื”ืจื‘ื” โ€“ ืื ืœื ืฆื™ื™ืŸ ื–ืืช, ื™ื›ื•ืœ ืœื”ื™ื•ืช ืฉื‘ื™ื•ื ืžืŸ ื”ื™ืžื™ื ื”ืœืงื•ื— ื™ื‘ื•ื ื‘ื˜ืขื ื•ืช: "ืœืžื” ืœื ืืžืจืช ืœื™ ืฉืฉื•ื•ื™ ืœืคื™ ืขืกืงืื•ืช ื ืžื•ืš ื™ื•ืชืจ? ืื•ืœื™ ืœื ื”ื™ื™ืชื™ ืžืฉืœื ืžื—ื™ืจ ื›ื–ื”". ืœื›ืŸ, ืฉืงื™ืคื•ืช ื“ื•ืจืฉืช ืœืคื—ื•ืช ืœืจืžื•ื– ืฉืงื™ื™ืžืช ืฉื•ื ื•ืช ื•ืžื” ื”ืกื™ื‘ื”.ืžื ื’ื“, ื”ืฉืžืื™ ืœื ื—ื™ื™ื‘ ืœืชืช ืžืกืคืจ ืžืคื•ืจืฉ ืœื›ืœ ื’ื™ืฉื”. ืžืกืคื™ืง ืœืขื™ืชื™ื ืœื›ืชื•ื‘: "ื’ื™ืฉืช ื”ืขืœื•ืช ื”ื ื™ื‘ื” ืขืจืš ื’ื‘ื•ื” ืžืฉืžืขื•ืชื™ืช (~30% ื™ื•ืชืจ), ืื•ืœื ื‘ื”ืชื—ืฉื‘ ื‘ื›ืš ืฉื”ื ื›ืก ื™ืฉืŸ, ืื ื• ืกื‘ื•ืจื™ื ืฉื’ื™ืฉื” ื–ื• ืื™ื ื” ืžืฉืงืคืช ืืช ืฉื•ื•ื™ ื”ืฉื•ืง ื‘ื’ืœืœ ื”ืชื™ื™ืฉื ื•ืช ื›ืœื›ืœื™ืช ืฉืœื ื”ืชื‘ื˜ืื” ื‘ืื•ืคืŸ ืžืœื ื‘ื—ื™ืฉื•ื‘ โ€“ ื•ืœื›ืŸ ืขืจื›ื” ืœื ื ื™ืชืŸ". ื–ื” ื“ื™ื•ื•ื— ื”ื•ื’ืŸ: ื”ื•ื ืžื’ืœื” ืฉื”ื™ื” ื—ื™ืฉื•ื‘, ืžื” ื™ืฆื, ื•ืœืžื” ื ื’ื ื–. ืœืขื•ืžืช ื–ืืช, ืœื”ืขืœื™ื ืœื’ืžืจื™ ืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื” ืฉืขืฉื” โ€“ ื‘ืขื™ื™ืชื™. ื‘ืžืงืจื” ืžืคื•ืจืกื ื‘ืื ื’ืœื™ื” (Liverpool v. Peacock, 2008) ืฉืžืื™ ื“ืžื™ ืฉื›ื™ืจื•ืช ื”ืฆื™ื’ ืจืง ืฉื™ื˜ืช ื”ืฉื•ื•ืื” ืื—ืช, ื‘ืขื•ื“ ื‘ื—ืงื™ืจื” ื”ืชื’ืœื” ืฉื”ื•ื ื›ืŸ ื—ื™ืฉื‘ ื’ื ื‘ืฉื™ื˜ื” ืื—ืจืช ื•ืงื™ื‘ืœ ืชื•ืฆืื” ื ืžื•ื›ื” ื™ื•ืชืจ ืืš ื‘ื—ืจ ืœื ืœื›ืœื•ืœ ืื•ืชื” ื›ื™ ื—ืฉื‘ ืฉืื™ื ื” ื˜ื•ื‘ื”. ื‘ื™ื”ืž"ืฉ ื‘ื™ืงืจ ื–ืืช, ื›ื™ ืœืฉื™ื˜ืชื• ื”ื™ื” ืฆืจื™ืš ืœืคื—ื•ืช ืœื’ืœื•ืช ืฉื”ื™ื™ืชื” ืฉื™ื˜ื” ื ื•ืกืคืช ืฉื™ืฆืื” ื ืžื•ืš ื•ืœื ืžืง ืœืžื” ื ื“ื—ืชื”.ื—ื•ื‘ืช ื”ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช ื•ื”ื–ื”ื™ืจื•ืช ื”ืืชื™ืช: ืฉืžืื™, ื‘ืžื™ื•ื—ื“ ื›ืฉื”ื•ื ืžืฉืžืฉ ื›ืžื•ืžื—ื”, ืœื ื›ืคืจืงืœื™ื˜ ืฉืœ ืฆื“, ืžื—ื•ื™ื‘ ืœื ืœื”ื™ื•ืช ืกื ื’ื•ืจ ืฉืœ ืชื•ืฆืื” ืžืกื•ื™ืžืช ืืœื ืœื”ืฆื™ื’ ืชืžื•ื ื” ืžืื•ื–ื ืช. ื”ืžืฉืžืขื•ืช ื”ื™ื ืฉืื ื’ื™ืฉื” ืื—ืช ืœื ื ื•ื—ื” ืœืžื–ืžื™ืŸ ื”ืขื‘ื•ื“ื” ื›ื™ ื ื•ืชื ืช ืขืจืš ืื—ืจ, ืขืœ ืฉืžืื™ ื”ื’ื•ืŸ ืœื ืœื”ืชืขืœื ืžืžื ื” ืื• ืœืงื‘ื•ืจ ืื•ืชื”, ืืœื ืœื›ืœ ื”ืคื—ื•ืช ืœืฆื™ื™ืŸ: "ื”ื™ื™ืชื” ื’ื ืื™ื ื“ื™ืงืฆื™ื” ื ืžื•ื›ื” ื™ื•ืชืจ, ืืš ืžืฉืงืœื” ืคื—ื•ืช". ืืžื ื, ืœืขื™ืชื™ื ื”ืฉืžืื™ ื ืฉื›ืจ ื‘ืžืคื•ืจืฉ ืœื™ื™ืฆื’, ื•ืื– ื”ื•ื ืขืฉื•ื™ ืžืจืืฉ ืœื‘ื—ื•ืจ ืžืชื•ื“ื•ืœื•ื’ื™ื” ืฉืชืžืงืกื ืขืžื“ื” โ€“ ืืš ืื– ืขืœื™ื• ืœื”ื™ื–ื”ืจ ืœื ืœื—ืฆื•ืช ืงื• ืœืืชื™ืงื”. ืœืžืฉืœ, ืชืงื ื•ืช ื”ืืชื™ืงื” ื‘ื™ืฉืจืืœ ืื•ืกืจื•ืช ืขืœ "ืชื•ืฆืื•ืช ืžื›ื•ื•ื ื•ืช ืžืจืืฉ". ืฉืžืื™ ืฉื ื™ื’ืฉ ืœืžืฉื™ืžื” ื‘ืžื—ืฉื‘ื” "ืื™ืš ืื•ืฆื™ื ืืช ื”ืขืจืš ื”ื’ื‘ื•ื” ื‘ื™ื•ืชืจ" ืžืกืชื›ืŸ ื‘ื”ืคืจื”. ื›ืžื•ื‘ืŸ, ื ื™ืชืŸ ืชืžื™ื“ ืœื˜ืขื•ืŸ ืฉื”ืฉืžืื™ ื”ืืžื™ืŸ ืฉื’ื™ืฉืชื• ืžื•ืฆื“ืงืช. ืืš ืื ื™ื•ื›ื— ืฉื”ื•ื ื”ืกืชื™ืจ ืฉื™ื˜ื” ื—ืœื•ืคื™ืช ืกืชื ื›ื™ ื ืชื ื” ืžืกืคืจ ืฉืœื ื”ืชืื™ื โ€“ ื–ื” ื™ื”ื™ื” ื›ืชื ืืชื™.ืกื˜ื ื“ืจื˜ื™ื ื‘ื™ื ืœืื•ืžื™ื™ื ื’ื ืžื“ื’ื™ืฉื™ื ืขื ื™ื™ืŸ ืฉืœ ืฆืžืฆื•ื ืคืขืจื™ื: IVS ืงื•ื‘ืข ืฉื›ืœ ื”ื ื—ื•ืช ื•ื›ืœ ื”ืžื•ื“ืœื™ื ืฆืจื™ื›ื™ื ืœื”ื™ื•ืช ืชื•ืืžื™ื ืœื‘ืกื™ืก ื”ืฉื•ื•ื™ ื”ืžื‘ื•ืงืฉ (market value ืœืžืฉืœ). ืื ืื—ื“ ื”ืžื•ื“ืœื™ื ืœื ืชื•ืื (ื›ืžื• ื”ื“ื•ื’ืžื” ืขื ื”ืžืœื•ืŸ: ืฉื•ื•ื™ ื›ืžืœื•ืŸ ืœืขื•ืžืช ืฉื•ื•ื™ ื›ืงืจืงืข) โ€“ ื”ืฉืžืื™ ืืžื•ืจ ืœื”ื‘ื™ืŸ ืืช ื–ื” ื•ืœื‘ื—ื•ืจ ื‘ืกื™ืก ื ื›ื•ืŸ. ื”ืชืงืŸ ื’ื ืžืขื•ื“ื“ ื”ืชื™ื™ื—ืกื•ืช ืœืื™ื›ื•ืช ื”ื ืชื•ื ื™ื ื‘ื›ืœ ื’ื™ืฉื”. ืœืืžื•ืจ: ืื ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ื”ืชื‘ืกืกื” ืขืœ ื ืชื•ื ื™ ืฉื›ืจ ื“ื™ืจื” ื’ืจื•ืขื™ื, ืืœ ืชื™ืชืŸ ืœื” ืžืฉืงืœ. ืื‘ืœ ื“ื•ื•ื— ืืช ื–ื”.

ืกื•ื’ื™ื™ืช "ื”ืฆื’ืช ืชื•ืฆืื” ืื—ืช ืžืชื•ืš ืฉืœื•ืฉ": ื”ื•ืขืœืชื” ื‘ืฉืืœื” ื”ืืคืฉืจื•ืช ืฉื”ืฉืžืื™ ืžืฆื™ื’ ืจืง ืืช ื”ืฉืงืœื•ืœ ื”ืกื•ืคื™ ื‘ืœื™ ืœื’ืœื•ืช ืฉื”ื™ื• ืคืขืจื™ื ื’ื“ื•ืœื™ื. ื–ื• ืฉืืœื” ืžืขื ื™ื™ื ืช: ื”ืื ืฉืžืื™ ื—ื™ื™ื‘ ื‘ื“ื•ื— ืฉืœื• ืœื—ืฉื•ืฃ ืฉืื™ืœื• ื”ื™ื” ืžื—ืฉื‘ ื‘ื›ืœ ืฉื™ื˜ื” ื‘ื ืคืจื“ ื”ื™ื• ืคืขืจื™ื? ืชืงื ื™ ื”ื“ื™ื•ื•ื— ืื™ื ื ื“ื•ืจืฉื™ื ืœืคืจื˜ ืžืกืคืจื™ืช, ืจืง ืœื”ืกื‘ื™ืจ ื•ืœื ืžืง. ื›ืœื•ืžืจ, ืคื•ืจืžืœื™ืช, ืืคืฉืจ ื’ื ืœื›ืชื•ื‘: "ืœืื—ืจ ื ื™ืชื•ื—, ื”ืฉื•ื•ื™ ื”ืกื•ืคื™ ื ืงื‘ืข X, ื‘ื”ืชื‘ืกืก ื‘ืขื™ืงืจ ืขืœ ื’ื™ืฉืช A, ืชื•ืš ื”ืชื—ืฉื‘ื•ืช ื’ื ื‘ื‘ื“ื™ืงื•ืช ื ื•ืกืคื•ืช", ื•ื–ื”ื•. ืื ื”ื“ื•ื— ื›ืชื•ื‘ ื›ื”ืœื›ื”, ืื™ืฉ ืœื ื™ืืฉื™ื ืืช ื”ืฉืžืื™. ืืš ืื ื™ืชื’ืœื” (ืœืžืฉืœ ื‘ืขืจื›ืื”) ืฉืฉื™ื˜ื” B ืฉื ืชืŸ ืœื” ืžืฉืงืœ "ืžืฉื ื™" ื‘ืขืฆื ื”ื™ื™ืชื” 50% ืคื—ื•ืช ืžืฉื™ื˜ื” A, ื™ืชื”ื• ืœืžื” ืœื ื ืืžืจ. ื‘ืชื‘ื™ืขื” ื‘ื™ืฉืจืืœ (ืžืงืจื” ื™ืขืจื™ ื ' ืžื“ื™ื ื”, 2012) ื ื˜ืขืŸ ืฉืฉืžืื™ ืžืžืฉืœืชื™ ื”ืกืชื™ืจ ืฉืฉื•ืžืช ื”ื™ื•ื•ืŸ ื”ื™ื™ืชื” ื ืžื•ื›ื” ื‘ืžื—ืฆื™ืช ืžืฉื•ืžืช ื”ืฉื•ื•ืื”, ื•ื‘ื—ืจ ืœื”ืกืชืžืš ืขืœ ื”ื”ืฉื•ื•ืื” ื‘ืœื‘ื“ ืฉื”ื™ื˜ื™ื‘ื” ืขื ื”ืžื“ื™ื ื”. ื‘ื™ืช ื”ืžืฉืคื˜ ืฉื ืœื ืงื™ื‘ืœ ืืช ื”ื˜ืขื ื” ื›ื™ ื”ืฉืžืื™ ื ื™ืžืง ืฉื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืื™ื ื” ื™ืฉื™ืžื” (ืฉื›ืŸ ื”ื–ื›ื•ื™ื•ืช ืœื ื•ื“ืื™ื•ืช), ืื‘ืœ ื”ืขื™ืจ ืฉื‘ืžืฆื‘ ืื™ื“ื™ืืœื™ ื”ืฉืžืื™ ื”ื™ื” ืœืคื—ื•ืช ืฆืจื™ืš ืœืฆื™ื™ืŸ ืžื” ื”ื™ื” ื™ื•ืฆื ื‘ื”ื™ื•ื•ืŸ ื›ื“ื™ ืœื”ื™ื•ืช ืžืœื.

ืื—ืจื™ื•ืช ื”ืฉืžืื™ ื›ืฉื™ืฉ ืคืขืจื™ื ื’ื“ื•ืœื™ื: ืื ืฉืžืื™ ื‘ื—ืจ ืขืจืš ืกื•ืคื™ ื”ืžืชืขืœื ืžื’ื™ืฉื” ืื—ืจืช ืฉื ื•ืชื ืช ืžืกืคืจ ืžืื•ื“ ืฉื•ื ื”, ื”ื•ื ืžืกืชื›ืŸ ื‘ื‘ื™ืงื•ืจืช ืื• ืืคื™ืœื• ืชื‘ื™ืขื” ืžืฆื“ ืฆื“ ืฉืงื•ืคื—. ืœืžืฉืœ, ืื ืฉืžืื™ ืžื›ืจื™ืข ืงื‘ืข ื”ื™ื˜ืœ ื”ืฉื‘ื—ื” 1 ืžื™ืœื™ื•ืŸ ืฉ"ื— ืœืคื™ ื’ื™ืฉืช ื”ืฉื•ื•ืื”, ืชื•ืš ืฉื”ื•ื ืžืชืขืœื ืžื’ื™ืฉืช ื”ื™ื•ื•ืŸ ืฉืจืืชื” ืจืง 0.5 ืžื™ืœื™ื•ืŸ โ€“ ื‘ืขืœ ื”ืงืจืงืข ื™ื›ื•ืœ ืœืขืจืขืจ ื•ืœื•ืžืจ ืฉื”ืฉืžืื™ ื”ืžื›ืจื™ืข ืœื ื”ื™ื” ื”ื•ื’ืŸ ื›ื™ ืœื ืฉืงืœืœ ืฉื’ื ืื™ืŸ ื™ื›ื•ืœืช ืœืฉื•ื•ืง ื›ื›ื” (ืกืชื ื“ื•ื’ืžื”). ืœื›ืŸ, ืจื•ื‘ ื”ืฉืžืื™ื ื”ืžื›ืจื™ืขื™ื ืœืžืฉืœ ื™ื›ืชื‘ื•: "ืœืคื™ ืฉื™ื˜ืช ื' ื”ื—ื™ืฉื•ื‘ ื ื•ืชืŸ 1M, ืœืคื™ ื‘' 0.5M, ืืš ืฉื™ื˜ืช ื‘' ืœื ืžืฉืงืคืช ื ื›ื•ืŸ ืืช ืขื™ืงืจื•ืŸ ื”ืฉื•ืง ื”ื—ื•ืคืฉื™ ื•ืœื›ืŸ ื”ื•ื—ืœื˜ ืœื“ื‘ื•ืง ื‘ืฉื™ื˜ืช ื' ืฉื”ื™ื 1M". ื–ื” ื™ืกืคืง ืืช ื”ืขืจื›ืื” ืฉืžื‘ื™ื ื” ืฉื”ื™ื™ืชื” ืžื—ืฉื‘ื”. ืื ื”ื•ื ืœื ื”ื™ื” ืžื–ื›ื™ืจ ืืช ื”-0.5M ื‘ื›ืœืœ, ืขืœื•ืœื™ื ื”ื™ื• ืœืชื”ื•ืช ืื ืฉืงืœ ื–ืืช.

ืจื’ื•ืœืฆื™ื” ื‘ื”ื™ืขื“ืจื”: ื”ืฉืืœื” ื”ืื—ืจื•ื ื” ื”ื™ืชื” "ืžื” ืงื•ืจื” ืื ืื™ืŸ ืจื’ื•ืœืฆื™ื” ืฉืžื’ื“ื™ืจื” ื’ื‘ื•ืœื•ืช ื”ืกื˜ื™ื™ื”?". ืืคืฉืจ ืœื•ืžืจ ืฉื›ื™ื•ื ื‘ืจื•ื‘ ื”ืžื“ื™ื ื•ืช ื”ืžืคื•ืชื—ื•ืช ื™ืฉ ืกื˜ื ื“ืจื˜ื™ื ื›ืœืœื™ื™ื (ื›ืžื• IVS/USPAP) ืฉื“ื•ืจืฉื™ื ืœืคื—ื•ืช ื ื™ืžื•ืง. ืืš ื ื ื™ื—, ื‘ื”ืงืฉืจ ื”ื™ืกื˜ื•ืจื™, ื‘ืขื‘ืจ ื–ื” ื”ื™ื” ืคืจื•ืฅ ื™ื•ืชืจ. ื‘ืขื‘ืจ ื’ื ื”ื™ื• ื™ื•ืชืจ ืžืงืจื™ื ืฉืœ ืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ืœืชื™ ืžื•ืกื‘ืจื™ื. ื›ื›ืœ ืฉื”ืžืงืฆื•ืข ื”ืชืžืกื“ โ€“ ื–ื” ืงื•ืจื” ืคื—ื•ืช. ื‘ืžื“ื™ื ื•ืช ื ื˜ื•ืœื•ืช ืคื™ืงื•ื—, ื›ืคื™ ืฉืฆื™ื™ื ื•, ืฉื•ืžื•ืช ืขืฉื•ื™ื•ืช ืœื”ื™ื•ืช ืกืชื™ืจื” ืื—ืช ื’ื“ื•ืœื”. ื‘ืžืงื•ืžื•ืช ื›ืืœื”, ื‘ืžื•ืงื“ื ืื• ื‘ืžืื•ื—ืจ ื”ืฉื•ืง ื“ื•ืจืฉ ืกื˜ื ื“ืจื˜ื™ื–ืฆื™ื” โ€“ ื›ื™ ืื™ ืืคืฉืจ ืœืชื›ื ืŸ ืขืกืงื™ืช ื›ืฉื™ื•ื ืื—ื“ ื ื›ืก ืฉื•ื•ื” X ื•ืœืžื—ืจืช ื“ื•"ื— ืื—ืจ ืื•ืžืจ 2X. ื’ื ืžืฉืงื™ืขื™ื ื–ืจื™ื ืœื ื™ื™ื›ื ืกื• ืœืฉื•ื•ืงื™ื ืขื ื—ื•ืกืจ ืขืงื‘ื™ื•ืช ื›ื–ื”. ื•ืื›ืŸ, ื’ื•ืคื™ื ื‘ื™ืŸ-ืœืื•ืžื™ื™ื (ื”ื‘ื ืง ื”ืขื•ืœืžื™, ืœืฉื›ืช ื”ืฉืžืื™ื ื”ื‘ื™ื "ืœ) ืžื ืกื™ื ืœื”ืคื™ืฅ ืืช ื”IVS Code ื›ื“ื™ ืœืื—ื“ ืขืงืจื•ื ื•ืช.

ืกื™ื›ื•ื ืืชื™-ืžืฉืคื˜ื™:

  • ืคืขืจ ื’ื“ื•ืœ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื›ืฉืœืขืฆืžื• ืื™ื ื• "ืืกื•ืจ" ืื‘ืœ ื”ื•ื ื“ื’ืœ ืื“ื•ื. ืฉืžืื™ ืฉื ืชืงืœ ื‘ื• ื—ื™ื™ื‘ ืœื”ืกื‘ื™ืจ ื•ืœื‘ื—ื•ืจ.
  • ื‘ืชื™ ืžืฉืคื˜ ืžืฆืคื™ื ืœืฉื•ืžื•ืช ืงื•ื”ืจื ื˜ื™ื•ืช; ืคืขืจื™ื ืขืฆื•ืžื™ื ื™ื•ื‘ื™ืœื• ืœืžื™ื ื•ื™ ืžื•ืžื—ื” ืื• ื”ื›ืจืขืช ืคืฉืจื”.
  • ืฉืžืื™ ื—ื‘ ื—ื•ื‘ืช ื ืืžื ื•ืช ืœืืžืช ื”ืžืงืฆื•ืขื™ืช โ€“ ืื ื’ื™ืฉื” ืžืกื•ื™ืžืช ืžืจืื” ืขืจืš ืžืื•ื“ ืฉื•ื ื”, ืืกื•ืจ ืœื• ืคืฉื•ื˜ ืœื”ืชืขืœื ืžืžื ื” ืœืœื ืกื™ื‘ื” ืžืงืฆื•ืขื™ืช.
  • ืชืงื ื™ื ื“ื•ืจืฉื™ื ืฉืงื™ืคื•ืช ื‘ืชื”ืœื™ืš โ€“ ื›ื•ืœืœ ืชื™ืื•ืจ ื”ื”ืฆืœื‘ื”.
  • ืืชื™ืช: ืื™ืŸ "ืœื”ื ื“ืก" ืชื•ืฆืื”, ืืš ืžื•ืชืจ ืœืฉืงื•ืœ ืžืฉืžืขื•ื™ื•ืช ืฉืœ ื’ื™ืฉื•ืช ืฉื•ื ื•ืช ื•ืœืชืช ืžืฉืงืœ ืžืชืื™ื.
  • ืื—ืจื™ื•ืช ืžืงืฆื•ืขื™ืช: ืื ื”ืฉืžืื™ ืกื˜ื” ื‘ืฆื•ืจื” ืงื™ืฆื•ื ื™ืช ืžื”ืขืจืš ื”ืกื‘ื™ืจ (ืžื—ื•ืฅ ืœื›ืœ ื˜ื•ื•ื—), ืขืœื•ืœ ืœื”ื™ืžืฆื ืจืฉืœืŸ. ืืš ืคืขืจ ืžืชื•ืŸ โ€“ ื‘ื’ื“ืจ ื”ืžื•ืชืจ. ื›ืคื™ ืฉื ืคืกืง: "ืฉืชื™ ื”ืขืจื›ื•ืช ืขืฉื•ื™ื•ืช ืœื”ื™ื•ืช ืฉื•ื ื•ืช, ืืš ืœื ื‘ื”ื›ืจื— ืื—ืช ืžื”ืŸ ืจืฉืœื ื™ืช"appraisersforum.com.

ืœืื•ืจ ื–ืืช, ื‘ืคืจืง ื”ื‘ื ื™ื•ืฆื’ื• ืงืจื™ื˜ืจื™ื•ื ื™ื ืžืงืฆื•ืขื™ื™ื ืžื•ืžืœืฆื™ื ืœื”ื’ื“ืจืช ืจืžื•ืช ืกื‘ื™ืจื•ืช ื•ื—ืจื™ื’ื”, ื•ื›ื™ืฆื“ ื™ืฉ ืœื“ื•ื•ื— ื•ืœื”ืฆื“ื™ืง ืคืขืจื™ื ื‘ืฉื•ืžื” ื‘ืฆื•ืจื” ื”ื ื›ื•ื ื”.

ืงืจื™ื˜ืจื™ื•ื ื™ื ืžืงืฆื•ืขื™ื™ื ืžื•ืฆืขื™ื: ืกื‘ื™ืจื•ืช, ื—ืจื™ื’ื” ื•ื“ื™ื•ื•ื— ื”ืคืขืจื™ื

ื›ื“ื™ ืœืกื™ื™ืข ืœืฉืžืื™ื ื•ืœืžืฉืชืžืฉื™ื ื‘ืฉื•ืžื” ืœื”ืชืžื•ื“ื“ ืขื ืฉืืœืช ื”ืคืขืจื™ื, ืœื”ืœืŸ ืžืกืคืจ ืงืจื™ื˜ืจื™ื•ื ื™ื ื•ื”ืžืœืฆื•ืช ืžืขืฉื™ื•ืช ื”ืžืกืชืžื›ื™ื ืขืœ ื”ื“ื™ื•ืŸ ืขื“ ื›ื”, ืžื—ืงืจื™ื ื•ืขืžื“ื•ืช ืจื’ื•ืœื˜ื•ืจื™ื•ืช:

1. ื”ื’ื“ืจืช ืจืžืช "ืกื‘ื™ืจื•ืช" ื›ืžื•ืชื™ืช:

ืขืœ ื‘ืกื™ืก ื”ื ื™ืกื™ื•ืŸ, ืžื•ืžืœืฅ ืœื”ืชื™ื™ื—ืก ืœืคืขืจ ืฉืœ ืขื“ 10% ื‘ื™ืŸ ืชื•ืฆืื•ืช ื”ื’ื™ืฉื•ืช ื›ื˜ื•ื•ื— ืกื‘ื™ืจ ืฉืื™ื ื• ื“ื•ืจืฉ ืฆืขื“ื™ื ืžื™ื•ื—ื“ื™ื. ืคืขืจ ื›ื–ื” ื ื™ืชืŸ ื‘ื“ืจืš ื›ืœืœ ืœื”ืฆื“ื™ืง ื‘ื ืงืœ ื‘ืžืกื’ืจืช ื”ื”ื‘ื“ืœื™ื ื”ืฉื™ื˜ืชื™ื™ื, ื•ืื™ืŸ ื—ื•ื‘ื” ืœื”ืชืจื™ืข ืขืœื™ื• ื‘ืžื™ื•ื—ื“ (ืื ื›ื™ ื›ืžื•ื‘ืŸ ื™ืฉ ืœืฆื™ื™ืŸ ืืช ื”ืชื•ืฆืื” ื•ืœื‘ื—ื•ืจ ื‘ืขืจืš ื”ืกื•ืคื™). ืคืขืจ ื‘ื˜ื•ื•ื— 10%โ€“20% ื ื™ืชืŸ ืœื›ื ื•ืช "ืจืžืช ื—ืจื™ื’ื” ืžืชื•ื ื”" โ€“ ืžืฆืจื™ืš ื ื™ืžื•ืง ื‘ืจื•ืจ ื‘ื”ืฆืœื‘ื”, ืืš ืขื“ื™ื™ืŸ ื ื•ืคืœ ื‘ืชื—ื•ื ืฉื™ื›ื•ืœ ืœืงืจื•ืช ื‘ืœื’ื™ื˜ื™ืžื™ื•ืช. ืคืขืจ ืžืขืœ 20% ืจืื•ื™ ืœื”ื™ื—ืฉื‘ "ืจืžืช ื—ืจื™ื’ื” ื’ื‘ื•ื”ื”" โ€“ ื”ืฉืžืื™ ืฆืจื™ืš ืœืขืฆื•ืจ ื•ืœื‘ื—ื•ืŸ ืžื—ื“ืฉ ืืช ืขื‘ื•ื“ืชื•, ืœื•ื•ื“ื ืฉืื™ืŸ ื˜ืขื•ื™ื•ืช, ื•ืœืฉืื•ืœ ืื ื”ื’ื™ืฉื” ืฉื ื•ืชื ืช ืชื•ืฆืื” ื—ืจื™ื’ื” ื‘ืืžืช ื™ืฉื™ืžื”. ืื ื›ืŸ, ืขืœื™ื• ื‘ืžืคื•ืจืฉ ืœื“ื•ื•ื— ื•ืœื”ืกื‘ื™ืจ ืืช ื”ื”ื‘ื“ืœ. ืื ืœื โ€“ ื™ืฉ ืœืฉืงื•ืœ ืื™ ื”ื›ืœืœืช ื”ื’ื™ืฉื” ื”ื–ืืช ื‘ืชื•ืฆืื” ื”ืกื•ืคื™ืช (ืื• ืžืชืŸ ืžืฉืงืœ ืžื–ืขืจื™ ืœื”). ื›ืžื•ื‘ืŸ, ืžืกืคืจื™ ืื—ื•ื–ื™ื ืืœื• ื”ื ื›ืœืœื™ ืืฆื‘ืข โ€“ ื‘ื ื›ืกื™ื ืžืื•ื“ ืžื•ืจื›ื‘ื™ื ืืคืฉืจ ืฉื˜ื•ื•ื— ืกื‘ื™ืจ ื™ื”ื™ื” ืืคื™ืœื• ยฑ15%. ื”ืงืจื™ื˜ืจื™ื•ืŸ ื‘ืคืฉื˜ื•ืช: ื›ืœ ืขื•ื“ ื”ืคืขืจ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืžืชื—ืช ืœื›-10%, ืืคืฉืจ ืœื”ืžืฉื™ืš ื›ืจื’ื™ืœ; ืื ืขื‘ืจ ืืช ื”ืกืฃ ื”ื–ื” โ€“ ื ื“ืจืฉ ื”ืกื‘ืจ ืžืคื•ืจื˜ ื•ืฆืขื“ื™ื ืœื•ื•ื“ื ืืžื™ื ื•ืช.2. ื‘ื“ื™ืงื” ื—ื•ื–ืจืช ื•ืื™ืžื•ืช ื ืชื•ื ื™ื ื‘ืžืงืจื” ืฉืœ ืคืขืจ ื—ืจื™ื’:

ื›ืฉื–ื•ื”ื” ืคืขืจ ื ื™ื›ืจ (ื ืืžืจ ืžืขืœ 15%), ืขืœ ื”ืฉืžืื™ ืœื‘ืฆืข ืชื”ืœื™ืš ืืงื˜ื™ื‘ื™ ืฉืœ ื‘ื™ืงื•ืจืช ืขืฆืžื™ืช:

  • ืœื‘ื“ื•ืง ืฉื•ื‘ ืืช ื”ื—ื™ืฉื•ื‘ื™ื ื•ื”ื ืชื•ื ื™ื ืฉืœ ื›ืœ ื’ื™ืฉื” โ€“ ืื•ืœื™ ื ืคืœื” ืฉื’ื™ืื” ืืจื™ืชืžื˜ื™ืช, ืื• ื ืฉื›ื— ืžืจื›ื™ื‘ (ืœืžืฉืœ ืœื ืขื•ื“ื›ื ื” ืชื‘"ืข ืžืกื•ื™ืžืช ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”).
  • ืœื”ืฉื•ื•ืช ื”ื ื—ื•ืช ืžืคืชื— ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช: ื”ืื ืฉื™ืขื•ืจ ื”ืชืคื•ืกื” ืฉื”ื•ื ื— ื‘ื”ื™ื•ื•ืŸ ืชื•ืื ืืช ืžืฆื‘ ื”ืฉื•ืง ืฉืขื•ืœื” ืžื”ืขืกืงืื•ืช? ื”ืื ืขืœื•ื™ื•ืช ื”ื‘ื ื™ื™ื” ืฉื—ื•ืฉื‘ื• ืขื•ืœื•ืช ื‘ืงื ื” ืื—ื“ ืขื ืžื—ื™ืจื™ ื”ืžื›ื™ืจื” ืœืž"ืจ? ืื ืžืชื’ืœื” ื—ื•ืกืจ ืขืงื‘ื™ื•ืช โ€“ ืœืชืงืŸ.
  • ืœื”ืชื™ื™ืขืฅ ืขื ืขืžื™ืช (ืื ืืคืฉืจ) โ€“ ืœืขื™ืชื™ื "ืขื™ืŸ ืฉื ื™ื™ื”" ืชื‘ื—ื™ืŸ ื‘ืžื” ืฉื’ืจื ืœืคืขืจ.

ืคืขื•ืœื” ื–ื• ืชื‘ื˜ื™ื— ืฉื”ืคืขืจ ืื™ื ื• ืชื•ืœื“ื” ืฉืœ ื˜ืขื•ืช ืื• omission. ืจืง ืœืื—ืจ ืื™ืžื•ืช ืฉืขืงืจื•ื ื™ืช ื›ืœ ื’ื™ืฉื” ื—ื•ืฉื‘ื” ื›ื”ืœื›ื”, ื”ืฉืžืื™ ื™ื›ื•ืœ ืœืขื‘ื•ืจ ืœืฉืœื‘ ื”ื”ืกื‘ืจ.

3. ื ื™ืชื•ื— ืกื™ื‘ืชื™ื•ืช ื”ืคืขืจ ื•ืชื™ืขื•ื“ื• ื‘ื“ื•ื—:

ื”ืคืจืฉ ืžืฉืžืขื•ืชื™ ื“ื•ืจืฉ ื”ืกื‘ืจ ืื™ื›ื•ืชื ื™. ื”ืฉืžืื™ ืฆืจื™ืš ืœืฉืื•ืœ "ืœืžื” ื‘ืขืฆื ื’ื™ืฉื” X ื ืชื ื” ื”ืจื‘ื” ื™ื•ืชืจ/ืคื—ื•ืช?". ืืช ื”ืชืฉื•ื‘ื”, ืฉื™ืฉ ื‘ื” ืœืจื•ื‘ ืฉื™ืœื•ื‘ ืฉืœ ื’ื•ืจืžื™ื (ืฉื•ืง, ื ืชื•ื ื™ื, ื”ื ื—ื•ืช), ื™ืฉ ืœืจืฉื•ื ื‘ื“ื•ื—. ืœืžืฉืœ: "ื’ื™ืฉืช ื”ืขืœื•ืช ื”ื ื™ื‘ื” ืขืจืš ื’ื‘ื•ื” ื‘-25% ืžื”ื’ื™ืฉื•ืช ื”ืื—ืจื•ืช, ื›ื ืจืื” ืžืฉื•ื ืฉื”ืžื‘ื ื” ื—ื“ืฉ ื›ืžืขื˜ ื•ืื™ืŸ ืคื—ืช, ื‘ืขื•ื“ ื”ืฉื•ืง ื”ืžืงื•ืžื™ ื›ืจื’ืข ืจื•ื•ื™ ื•ืœื ืžืชืžื—ืจ ืžืœื•ื ืขืœื•ืช ื”ื”ืงืžื”. ื”ื“ื‘ืจ ืžืœืžื“ ืฉืงื™ื™ืžืช ืฉื—ื™ืงืช ืขืœื•ื™ื•ืช ื‘ืฉื•ืง ื”ื–ื”". ื”ืกื‘ืจ ื›ื–ื” ืžืจืื” ืœืžืฉืชืžืฉ ื‘ื“ื•ื— ืฉื”ืคืขืจ ืœื ื”ืชืขืœื ืžืขื™ื ื™ื™ ื”ืฉืžืื™, ืืœื ื ื•ืชื—. ื ื™ืžื•ืง ื‘ื”ื™ืจ ืœืคืขืจ ื’ื ืžื’ืŸ ืขืœ ื”ืฉืžืื™ ืžืงืฆื•ืขื™ืช โ€“ ื”ื•ื ืžืจืื” ืฉื ื”ื’ ื‘ืฉื™ืงื•ืœ ื“ืขืช. ื™ืชืจื” ืžื–ื•, ืื ื”ืฉื•ืžื” ืžื’ื™ืขื” ืœืขืจื›ืื•ืช, ื”ื”ืกื‘ืจ ื›ื‘ืจ ืฉื ื•ืœื ื™ืฆืจื™ืš ืืช ื”ืฉืžืื™ ืœื”ื’ืŸ ื‘ืขืœ-ืคื” (ื”ืฉื•ืคื˜ ื™ืจืื” ืฉื”ื•ื ื”ื™ื” ืžื•ื“ืข ืœืคืขืจ ื•ื ืชืŸ ืœื• ืกื™ื‘ื”). ืžื•ืžืœืฅ ืฉื”ื”ืกื‘ืจ ื™ื•ืคื™ืข ื‘ืกืขื™ืฃ ื”ื”ืฆืœื‘ื”/ืกื™ื›ื•ื ืฉืœ ื”ื“ื•ื—. ืืคืฉืจ ื’ื ืœืฉืœื‘ ื˜ื‘ืœื” ืงื˜ื ื” ืฉืžืจืื” ืืช ืฉืœื•ืฉืช ื”ืžืกืคืจื™ื (ืื ื”ื“ื•ื— ื‘ืคื•ืจืžื˜ ืฉืžืชืื™ื ืœื›ืš) ื›ื“ื™ ืฉื›ื•ืœ ื™ื”ื™ื” ืฉืงื•ืฃ.

4. ื”ื›ืจืขื” ื•ื‘ื—ื™ืจืช ื”ืขืจืš ื”ืกื•ืคื™ โ€“ ืžืฉืงืœื•ืช ืื• ื“ื—ื™ื™ื”:

ืœืื—ืจ ื”ื ื™ืชื•ื—, ืขืœ ื”ืฉืžืื™ ืœื”ื—ืœื™ื˜ ื›ื™ืฆื“ ืœื”ืชืžื•ื“ื“ ืžืกืคืจื™ืช ืขื ื”ืคืขืจ:

  • ืื ืœื“ืขืชื• ืื—ืช ื”ื’ื™ืฉื•ืช ืคืฉื•ื˜ ืœื ืจืœื•ื•ื ื˜ื™ืช (ืœืžืฉืœ, "ื’ื™ืฉืช ื”ื”ื›ื ืกื” ืœื ืžืฉืงืคืช ืืช ื™ืขื•ื“ ื”ืžื’ืจืฉ ื•ืœื›ืŸ ื™ืฆืื” ื ืžื•ื›ื” ืžื“ื™"), ื”ื•ื ืจืฉืื™ ืœื”ื•ืฆื™ื ืื•ืชื” ืžื”ืฉืงืœื•ืœ. ื‘ืžืงืจื” ื›ื–ื” ืจืฆื•ื™ ืœื›ืชื•ื‘ ืžืคื•ืจืฉื•ืช: "ืœื ื ื™ืชืŸ ืžืฉืงืœ ืœื’ื™ืฉืช X ื›ื™ื•ื•ืŸ ืฉ...".
  • ืื ื›ืœ ื”ื’ื™ืฉื•ืช ืจืœื•ื•ื ื˜ื™ื•ืช ืืš ืžืฆื™ื’ื•ืช ื–ื•ื•ื™ื•ืช ืฉื•ื ื•ืช, ื ื™ืชืŸ ืœื‘ืฆืข 
  • ืฉืงืœื•ืœ ืžืฉื•ืงืœืœ: ืœื”ืงืฆื•ืช ืžืฉืงืœ ื’ื‘ื•ื” ื™ื•ืชืจ ืœื’ื™ืฉื” ืฉื ืจืื™ืช ืžื”ื™ืžื ื”. ืื™ืŸ ื—ื•ื‘ื” ืœื ืงื•ื‘ ื‘ืื—ื•ื– ืžื“ื•ื™ืง, ืื‘ืœ ืื ืขื•ืฉื™ื ื–ืืช โ€“ ื™ืฉ ืœื”ืงืคื™ื“ ืฉื”ืฉืงืœื•ืœ ืžืกื‘ื™ืจ ืืช ื”ืขืจืš ื”ืกื•ืคื™. ื›ืœื•ืžืจ, ืœื ืœื–ืจื•ืง ืžืฉืงืœื•ืช ืฉืจื™ืจื•ืชื™ื™ื. ืœื“ื•ื’ืžื”: "ื ื•ื›ื— ืืžื™ื ื•ืช ื ืชื•ื ื™ ื”ื”ืฉื•ื•ืื”, ื ื™ืชืŸ ืœื”ื ืžืฉืงืœ ืฉืœ ื›-70%, ื‘ืขื•ื“ ื’ื™ืฉืช ื”ื”ื›ื ืกื” (ื”ืžืฉืงืคืช ื’ื ื”ื™ื ื–ื•ื•ื™ืช ื—ืฉื•ื‘ื” ืืš ืคื—ื•ืช ืžืฉื›ื ืขืช ื‘ืฉืœ ืชื ื•ื“ืชื™ื•ืช ื’ื“ื•ืœื” ื‘ื”ื›ื ืกื•ืช) ื ืœืงื—ื” ื‘ืžืฉืงืœ 30%". ื›ืš ืžืชืงื‘ืœ ืขืจืš ื‘ื™ื ื™ื™ื.
  • ืœืขื™ืชื™ื ื ื›ื•ืŸ ืคืฉื•ื˜ ืœื‘ื—ื•ืจ ืขืจืš ืื—ื“ ืžืื—ืช ื”ื’ื™ืฉื•ืช ื•ืœืœื›ืช ืื™ืชื•, ืขื ื”ืกื‘ืจ ืฉื”ืื—ืจื•ืช ื”ื™ื• ื‘ื“ื™ืงื•ืช ืกื‘ื™ืจื•ืช. ื–ื” ืžื•ืชืจ ืœื—ืœื•ื˜ื™ืŸ โ€“ ื”ืชืงืŸ ืœื ื“ื•ืจืฉ ืœืขืฉื•ืช ืžืžื•ืฆืขื™ื. ืœื“ื•ื’ืžื”: "ื‘ืฉืœ ื”ื™ืขื“ืจ ืขืกืงืื•ืช ื”ืฉื•ื•ืื” ื˜ื•ื‘ื•ืช, ื‘ื—ืจื ื• ืœื”ืกืชืžืš ื‘ืื•ืคืŸ ื›ืžืขื˜ ืžืœื ืขืœ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ, ื•ื”ืขืจืš ื”ืกื•ืคื™ ื”ื•ื ื‘ื”ืชืื ืœืชื•ืฆืื” ืžื’ื™ืฉื” ื–ื• (ืขื ื”ืชืืžื” ืงืœื” ืœืคื™ ืขืœื•ืช/ื”ืฉื•ื•ืื”)".

ื”ืžืคืชื— ื”ื•ื: ืœื ืœื”ืฉืื™ืจ ืืช ื”ืงื•ืจื ืชื•ื”ื” ืื™ื–ื” ืžื”ืžืกืคืจื™ื ื”ื•ื ื”ื ื›ื•ืŸ. ื—ื™ื™ื‘ ืœื”ื™ื•ืช ื‘ืจื•ืจ โ€“ ื”ืฉื•ื•ื™ ืœืคื™ ืฉื•ืžื” ื–ื• ื”ื•ื X, ื’ื ืื ื”ื™ื• ืžืกืคืจื™ื ืื—ืจื™ื ื‘ืชื”ืœื™ืš. ื•ืื ื”ื•ื ืœื ื‘ื“ื™ื•ืง ืื—ื“ ื”ืžืกืคืจื™ื ืืœื ืžืฉื”ื• ื‘ื™ื ื™ื”ื โ€“ ืœื”ืกื‘ื™ืจ ืื™ืš ื’ื•ื‘ืฉ.ื‘ื ื•ืกืฃ, ื›ืืžื•ืจ, ืœื•ื•ื“ื ืฉื”ืขืจืš ื”ืกื•ืคื™ ื ืžืฆื ื‘ืชื•ืš ื”ื˜ื•ื•ื— ืฉืœ ื”ื’ื™ืฉื•ืชselling-guide.fanniemae.com (ื“ืจื™ืฉืช Fannie Mae). ืื™ืŸ ื–ื” ืžืงืฆื•ืขื™ ืœื”ืขืจื™ืš ืกื•ืคื™ืช ืžืกืคืจ ืžื—ื•ืฅ ืœื˜ื•ื•ื— ื”ื’ื™ืฉื•ืช, ื›ื™ ืื– ืื• ืฉื”ืฉืžืื™ ื”ืžืฆื™ื ืฉื™ื˜ื” ืจื‘ื™ืขื™ืช, ืื• ืฉื”ื•ื ื˜ืขื”. ืื ื‘ื›ืœ ื–ืืช ื”ืฉืžืื™ ื—ืฉ ืฉื”ืฉื•ื•ื™ ื”ืืžื™ืชื™ ื”ื•ื ืžืขื‘ืจ ืœื˜ื•ื•ื— (ืงื•ืจื” ืœืขื™ืชื™ื ื›ืฉื”ื’ื™ืฉื•ืช ืœื ืชื•ืคืกื•ืช ืžืฉื”ื• ืื™ื›ื•ืชื™), ืื– ืœืžืขืฉื” ื–ื” ืจื•ืžื– ืฉื›ืœ ื”ื’ื™ืฉื•ืช ื—ืกืจื•ืช โ€“ ื•ืื– ืขืœื™ื• ืœื ืžืง ื’ื•ืจื ื ื•ืกืฃ. ืœืžืฉืœ: "ืœื”ืขืจื›ืชื ื• ื”ื ื›ืก ืฉื•ื•ื” ืืฃ ื™ื•ืชืจ ืžืžื” ืฉื”ืชืงื‘ืœ ื‘ื’ื™ืฉื•ืช, ื‘ืฉืœ ืกื™ื ืจื’ื™ื” ืžื™ื•ื—ื“ืช ืœื‘ืขืœื™ื ืคื•ื˜ื ืฆื™ืืœื™ื™ื, ื•ืœื›ืŸ ื”ืขืจื›ื ื• ื‘ืขื•ื“ 10%". ืžืงืจื™ื ื›ืืœื” ื ื“ื™ืจื™ื ื•ืžื•ื˜ื‘ ืœื”ื™ืžื ืข ืžืœืฆืืช ืžื”ื˜ื•ื•ื—.5. ื“ื™ื•ื•ื— ืฉืงื•ืฃ ื•ื‘ืจื•ืจ ื‘ื“ื•ื—:

ื‘ื“ื•ื— ื”ืฉืžืื™, ืคืจืง ื”-Reconciliation ืฆืจื™ืš ืœื›ืœื•ืœ:

  • ืื–ื›ื•ืจ ืชืžืฆื™ืชื™ ืฉืœ ืชื•ืฆืื•ืช ื›ืœ ื’ื™ืฉื” ืžื™ื•ืฉืžืช (ืžืกืคืจื™ืช ืื• ืชื™ืื•ืจื™ืช).
  • ื“ื™ื•ืŸ ืงืฆืจ ื‘ืืžื™ื ื•ืช ื›ืœ ื’ื™ืฉื” ืœืขื ื™ื™ืŸ ื”ื ื›ืก โ€“ ืœืžืฉืœ "ื™ืฉ ื ืชื•ื ื™ ืฉื•ืง ื˜ื•ื‘ื™ื ื•ืœื›ืŸ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื—ื–ืงื”", "ื”ื›ื ืกื•ืช ืžืขื˜ ืœื ื™ืฆื™ื‘ื•ืช ื•ืœื›ืŸ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืคื—ื•ืช ืืžื™ื ื”", "ืขืœื•ืช ืื™ื ื” ืจืœื•ื•ื ื˜ื™ืช ื›ื™ ื”ื ื›ืก ื™ืฉืŸ" ื•ื›ื•'.
  • ื”ืชื™ื™ื—ืกื•ืช ืœืคืขืจ: ืื ื”ืคืขืจ ืžื™ื ื•ืจื™, ืืคืฉืจ ื‘ืžืฉืคื˜: "ืฉืชื™ ื”ื’ื™ืฉื•ืช ืกื™ืคืงื• ืชื•ืฆืื•ืช ื“ื•ืžื•ืช (~5% ื”ื‘ื“ืœ), ืžื” ืฉืžื—ื–ืง ืืช ืืžื™ื ื•ืช ื”ืขืจืš". ืื ืœื, ืœื”ืกื‘ื™ืจ ื›ืคื™ ืฉืคืจื˜ื ื•.
  • ืงื‘ื™ืขื” ื—ื“-ืžืฉืžืขื™ืช ืฉืœ ื”ืฉื•ื•ื™ ื”ืกื•ืคื™: ืจืฆื•ื™ ืœื”ื™ืžื ืข ืžืœืฆื™ื™ืŸ ื˜ื•ื•ื— ืจื—ื‘ ื‘ืœื™ ื ืงื•ื“ืช ืืžืฆืข, ืืœื ืื ื”ื•ื–ืžืŸ ื‘ืžื™ื•ื—ื“ "ื˜ื•ื•ื—". ืžืฉืชืžืฉื™ ืฉื•ืžื” ื‘ื“"ื› ืจื•ืฆื™ื ืžืกืคืจ ืื—ื“. ืœื›ืŸ ื’ื ืื ื”ื™ื” ืคืขืจ, ื‘ืกื•ืฃ ืฆืจื™ืš ืœืกื›ื: "ืœืื•ืจ ื”ืืžื•ืจ, ื”ืขืจื›ืชื ื• ื”ื™ื ืฉืฉื•ื•ื™ ื”ื ื›ืก = X ืฉืงืœื™ื" (ื•ืื•ืœื™ ืกื•ื’ืจื™ื™ื "ื ืžืฆื ื‘ื˜ื•ื•ื— Yโ€“Z ืœืคื™ ื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช, ื›ืคื™ ืฉื ื•ืชื—"). ื›ืš ืื™ืŸ ื‘ืœื‘ื•ืœ.

6. ื˜ื‘ืœืช ื”ืฉื•ื•ืื” ืื• ื ืกืคื— (ืœื ื—ื•ื‘ื” ืืš ืจืฆื•ื™):

ื‘ืžื™ื•ื—ื“ ื‘ื“ื•ื—ื•ืช ืืจื•ื›ื™ื ืื• ืฉื•ืžื•ืช ืœื‘ื™ืช ืžืฉืคื˜, ื˜ื•ื‘ ืœื›ืœื•ืœ ื˜ื‘ืœืช ืกื™ื›ื•ื ื”ืžืฆื™ื’ื” ืืช ืฉืœื•ืฉ (ืื• ืฉืชื™ื™ื) ื”ืื•ืžื“ื ื™ื ืžื›ืœ ื’ื™ืฉื” ื•ืืช ื”ืขืจืš ื”ืกื•ืคื™. ื“ื‘ืจ ื–ื” ืชื•ืจื ืœืฉืงื™ืคื•ืช ื•ืžื•ื ืข ืชื—ื•ืฉืช "ืžื” ื”ื•ื ืžืกืชื™ืจ?". ื ื™ืชืŸ ืœื”ื•ืกื™ืฃ ืขืžื•ื“ื” ืขื ื”ืขืจื•ืช ืœื›ืœ ื’ื™ืฉื” (ืœืžืฉืœ: "ืžื™ืขื•ื˜ ื ืชื•ื ื™ื", "ื ื“ืจืฉ ืคื—ืช ื’ื‘ื•ื”" ื•ื›ื“'). ื ืกืคื— ื›ื–ื”, ื›ืคื™ ืฉื”ืฉืืœื” ืจื•ืžื–ืช, ื”ื•ื ื“ื‘ืจ ืžื‘ื•ืจืš โ€“ ื”ื•ื ืื•ืกืฃ ืฆื™ื˜ื•ื˜ื™ ืคืกื™ืงื” ืื• ื”ื ื—ื™ื•ืช ืฉื™ื•ื›ืœื• ืœื”ืฆื“ื™ืง ืœืžื” ื‘ื—ืจื ื• ื“ืจืš ืžืกื•ื™ืžืช. ืœื“ื•ื’ืžื”, ืื ื ืชื ื• 100% ืžืฉืงืœ ืœื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื•ื”ื ื—ื ื• ืœื’ื™ืฉืช ื”ื”ื›ื ืกื”, ืืคืฉืจ ืœืฆื˜ื˜ ืชืงืŸ ืžืงื•ืžื™: "ื‘ื”ืขื“ืจ ื ืชื•ื ื™ ื”ืฉื•ื•ืื” ืžืกืคื™ืงื™ื... ืชืชื‘ืกืก ื”ืฉื•ืžื” ื›ื›ืœ ื”ืืคืฉืจ ืขืœ ื ืชื•ื ื™ ื”ื›ื ืกื”, ืืš ืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื” ื–ื• ืœื ื™ื”ืคื•ืš ื”ืฉื•ืžื” ืœ'ืžื‘ื•ืกืกืช ื”ื ื—ื”'..."gov.il โ€“ ืฆื™ื˜ื•ื˜ ืฉืžืจืื” ืฉืื›ืŸ ื‘ื—ืจื ื• ืžื” ืฉืžืงื•ื‘ืœ. (ื”ืฆื™ื˜ื•ื˜ ืœื“ื•ื’ืžื” ืžืชื™ื™ื—ืก ืœืžืฆื‘ ื”ื”ืคื•ืš โ€“ ืœืœื ื”ืฉื•ื•ืื”, ื”ืฉืชืžืฉ ื‘ื”ื›ื ืกื” โ€“ ืจืง ืœื”ืžื—ืฉื”). ื”ื ืกืคื— ื™ื›ื•ืœ ืœื›ืœื•ืœ ืฆื™ื˜ื•ื˜ื™ื ืžื‘ืชื™ ืžืฉืคื˜ ื“ื•ื’ืžืช ืืœื• ืฉื”ื‘ืื ื•, ื›ื“ื™ ืœืชืžื•ืš ื‘ืขื ื™ื™ืŸ ื”ื˜ื•ื•ื— ื”ืžื•ืชืจ ืื• ื‘ื—ื•ื‘ื” ืœื ืžืง.

7. ืกื™ื™ื’ื™ื ื•ื’ื™ืœื•ื™ ื ืื•ืช ื‘ืžืงืจื” ืฉืœ ื—ืจื™ื’ื”:

ืื ื”ืฉืžืื™ ื—ืฉ ืฉื™ืฉ ืขื“ื™ื™ืŸ ื—ืจื™ื’ื” ืฉืงืฉื” ืœื”ืฆื“ื™ืง ืื• ืฉื”ืขืจืš ืฉื‘ื—ืจ ืฉื ื•ื™ ื‘ืžื—ืœื•ืงืช, ื”ื•ื ื™ื›ื•ืœ ืœื”ื›ื ื™ืก ื”ืฆื”ืจืช ื”ืกืชื™ื™ื’ื•ืช. ืœืžืฉืœ: "ื™ืฆื•ื™ืŸ ื›ื™ ื”ืขืจื›ืช ื”ืฉื•ื•ื™ ื”ื–ื” ืœื•ืงื” ื‘ืžื™ื“ืช ืื™-ื•ื“ืื•ืช ื’ื‘ื•ื”ื” ืžื”ืจื’ื™ืœ ื‘ืฉืœ ื”ืคืขืจ ื”ืžืฉืžืขื•ืชื™ ื‘ื™ืŸ ื’ื™ืฉื•ืช ืฉื•ื ื•ืช. ื™ืฉ ืœื”ืชื™ื™ื—ืก ืœืชื•ืฆืื” ื‘ื–ื”ื™ืจื•ืช". ื–ื” ืœื ืฉื›ื™ื—, ืื‘ืœ ืžื•ืชืจ ืื ื‘ืืžืช ื”ื ื›ืก ืžื•ืจื›ื‘ ืžืื•ื“. ืขื“ื™ืฃ ื–ื” ืžืืฉืจ ืœื”ืขืžื™ื“ ืคื ื™ื ืฉื“ื™ื•ืง ื’ื‘ื•ื” ื›ืฉื”ื•ื ืœื. ื‘ืืžืฆืขื•ืช ื”ืงืจื™ื˜ืจื™ื•ื ื™ื ื”ื "ืœ, ื ื™ืชืŸ ืœืžืกื’ืจ ืืช ืชื”ืœื™ืš ื”ืขื‘ื•ื“ื” ื›ืš ืฉืกื˜ื™ื•ืช ืกื‘ื™ืจื•ืช ื™ื˜ื•ืคืœื• ื›ื—ืœืง ื˜ื‘ืขื™ ืžื”ืขืจื›ืช ื”ืฉื•ื•ื™, ื•ืกื˜ื™ื•ืช ืงื™ืฆื•ื ื™ื•ืช ื™ื–ื•ื”ื• ื•ื™ืชื•ื—ืงืจื•, ืชื•ืš ื“ื™ื•ื•ื— ื”ื•ื’ืŸ ืœืœืงื•ื— ืื• ืœืงื•ืจื ื”ืฉื•ืžื”. ื‘ื“ืจืš ื–ื• ื”ืฉืžืื™ ื’ื ืžืฆืžืฆื ืืช ื”ืกื™ื›ื•ืŸ ื”ืžืงืฆื•ืขื™ ืฉืœื•, ื•ื’ื ืชื•ืจื ืœื”ื’ื‘ืจืช ืืžื•ืŸ ื”ืžืฉืชืžืฉื™ื โ€“ ื›ื™ ื”ื ืจื•ืื™ื ืฉื”ื•ื ืœื ื”ืกืชื™ืจ ืžื”ื ืžื™ื“ืข ืœื ื ื•ื— ืืœื ื”ืชืžื•ื“ื“ ืื™ืชื• ื‘ืคืชื™ื—ื•ืช ื•ื‘ืงืฆื•ืขื™ื•ืช.

ืกื™ื›ื•ื

ื”ืขืจื›ืช ืฉื•ื•ื™ ืžืงืจืงืขื™ืŸ ื”ื™ื ืชื”ืœื™ืš ืžื•ืจื›ื‘ ื”ืžืฉืœื‘ ืืžื ื•ืช ื•ืžื“ืข, ื•ื‘ืœื™ื‘ื• ืขื•ืžื“ื•ืช ืฉืœื•ืฉ ื’ื™ืฉื•ืช ืงืœืืกื™ื•ืช โ€“ ื”ืฉื•ื•ืื”, ื”ื™ื•ื•ืŸ ื•ืขืœื•ืช โ€“ ืฉืœืขื™ืชื™ื ืžื•ื‘ื™ืœื•ืช ืœืžืกืคืจื™ื ืฉื•ื ื™ื. ื‘ืžื—ืงืจ ื–ื” ื‘ื—ื ื• ืืช ื”ื ื•ืฉื ืฉืœ ืกื˜ื™ื•ืช ื•ื”ืคืจืฉื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ืžื›ืœ ื–ื•ื•ื™ืช: ืชืื•ืจื˜ื™ืช, ืืžืคื™ืจื™ืช, ืžืฉืคื˜ื™ืช ื•ืžืขืฉื™ืช. ืจืื™ื ื• ืฉืคืขืจื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ื ืชื•ืคืขื” ื‘ืœืชื™ ื ืžื ืขืช ื‘ืžื™ื“ื” ืžืกื•ื™ืžืช, ืืš ื’ื•ื“ืœื• ื•ืžืฉืžืขื•ืชื• ืฉืœ ื”ืคืขืจ ื”ื ืฉืงื•ื‘ืขื™ื ืื ืžื“ื•ื‘ืจ ื‘ืžืžืฆื ืœื’ื™ื˜ื™ืžื™ ืฉืœ ืžื•ื“ืœื™ื ืฉื•ื ื™ื ืื• ื‘ืกื™ืžืŸ ืœื‘ืขื™ื” ื‘ืฉื•ืžื” .ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ื”ืขืœื” ืฉืคืขืจื™ื ืžืชื•ื ื™ื (ืขื“ ~10%-15%) ื™ื›ื•ืœื™ื ืœืฉืงืฃ ื”ื‘ื“ืœื™ ืžืชื•ื“ื•ืœื•ื’ื™ื” ืื• ืฉื™ืงื•ืœ ื“ืขืช ืกื‘ื™ืจ โ€“ ื•ืื™ืŸ ื‘ื”ื ื›ืฉืœืขืฆืžื ืคืกื•ืœ. ืœืขื•ืžืช ื–ืืช, ืคืขืจื™ื ืงื™ืฆื•ื ื™ื™ื ืžืื•ืชืชื™ื ืฉื™ืฉ ืœื‘ื—ื•ืŸ ื’ื•ืจืžื™ื ื›ื’ื•ืŸ ืื™-ืจืฆื™ื•ื ืœื™ื•ืช ื‘ืฉื•ืง, ื”ื ื—ื•ืช ืฉื’ื•ื™ื•ืช, ืื• ื”ื˜ื™ื” ืžืงืฆื•ืขื™ืช. ืกืงืจื ื• ืขื“ื•ื™ื•ืช ืœื›ืš ืฉื‘ืฉื•ื•ืงื™ื "ื‘ื•ืขืชื™ื™ื" (ื“ื•ื’ืžืช ื™ืฉืจืืœ ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช) ืื›ืŸ ื ืฆืคื• ื”ื‘ื“ืœื™ื ื’ื“ื•ืœื™ื ื‘ื™ืŸ ืฉื•ื•ื™ื™ ืฉื•ืง (ื’ื™ืฉืช ื”ืฉื•ื•ืื”) ืœื‘ื™ืŸ ืขืจื›ื™ ื™ืกื•ื“ (ื”ื›ื ืกื•ืช ืื• ืขืœื•ืช) โ€“ ื“ื‘ืจ ื”ืžืขืžื™ื“ ืืชื’ืจ ืœืฉืžืื™ื ื‘ืื™ื–ื•ืŸ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช. ืžื ื’ื“, ืขืžื™ื“ื” ืขื™ืงืฉืช ืขืœ ืžื•ื“ืœ ืื—ื“ ื‘ื”ืชืขืœื ืžื”ืื—ืจื™ื ืขืœื•ืœื” ืœื”ื•ื‘ื™ืœ ืœืฉื•ืžื•ืช ื‘ืœืชื™ ืืžื™ื ื•ืช. ืกืงื™ืจืช ื”ืžื—ืงืจื™ื ื•ื”ืคืกื™ืงื” ื‘ืขื•ืœื ืžืœืžื“ืช ืฉื‘ืจื•ื‘ ื”ืžืงืจื™ื, ืคืขืจ ื—ืจื™ื’ ื ื—ืฉื‘ ืœื›ื–ื” ืฉื—ื•ืจื’ ืžื›-10%-15%. ืคืขืจื™ื ืขื“ ื’ื‘ื•ืœ ื–ื” ื ืกื‘ืœื™ื ื›ืœ ืขื•ื“ ื™ืฉ ื ื™ืžื•ืง, ืืš ืคืขืจื™ื ื’ื“ื•ืœื™ื ืžื›ืš ื–ื›ื• ืœื‘ื™ืงื•ืจืช ื—ื•ื–ืจืช ื•ื ืฉื ื™ืช ื‘ื‘ืชื™ ืžืฉืคื˜, ื‘ื™ืŸ ื”ื™ืชืจ ื‘ืืจืฅ (ืข"ื 161/79)dannus.co.il. ืœืžื“ื ื• ืฉื‘ืื ื’ืœื™ื” ื”ื•ื˜ื‘ืข "ืžืจื•ื•ื— ื”ื˜ืขื•ืช" ืฉืœ ยฑ10%โ€“15% ื›ืžื’ืŸ ืœืจืฉืœื ื•ืชsquirepattonboggs.com, ื•ืฉืืคื™ืœื• ืคื•ืจื•ืžื™ื ืžืงืฆื•ืขื™ื™ื ื‘ืืจื”"ื‘ ื”ื–ื›ื™ืจื• ืžืกืคืจื™ื ื“ื•ืžื™ื ื›ื˜ื•ื•ื— ืฆืคื•ื™appraisersforum.com. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ื™ืฉ ืงื•ื ืฆื ื–ื•ืก ืจื—ื‘ ืœืžื“ื™ ืขืœ ืžื”ื™ ืกื˜ื™ื™ื” ืงื‘ื™ืœื”. ืžื”ืืžื•ืจ ื ื™ืชืŸ ืœื”ืกื™ืง ืžืกืคืจ ื”ืžืœืฆื•ืช ืคืจืงื˜ื™ื•ืช ืœืฉืžืื™ื: ืชืžื™ื“ ืœื‘ื—ื•ืจ ื‘ื’ื™ืฉื” ื”ืžืชืื™ืžื” ื‘ื™ื•ืชืจ ืœื ื›ืก ื•ืœืžื˜ืจื” (ื•ืืœ ืœื”ืกืชืžืš ื‘ืื•ืคืŸ ืขื™ื•ื•ืจ ืขืœ ืžืžื•ืฆืข ืžื›ื ื™)shamy-nadlan.co.il; ืœื‘ืฆืข ื‘ื“ื™ืงืช ื”ืฆืœื‘ื” ืงืคื“ื ื™ืช โ€“ ืื ื”ื’ื™ืฉื•ืช ืฉื•ื ื•ืช, ืœื ืชื— ืœืžื”; ื‘ื“ื™ื•ื•ื—, ืœื”ื™ื•ืช ืฉืงื•ืฃ ืœื’ื‘ื™ ืคืขืจื™ื ืžืฉืžืขื•ืชื™ื™ื ื•ืœื”ืกื‘ื™ืจื, ื‘ืžืงื•ื ืœื”ืกืชื™ืจื โ€“ ื”ืฉืงื™ืคื•ืช ืชื—ื–ืง ืืช ืืžื™ื ื•ืช ื”ื“ื•ื—. ื‘ื ื•ืกืฃ, ืขืœ ื”ืฉืžืื™ ืœื”ื™ืฉืืจ ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ ื•ืื™ืชืŸ ืžื•ืœ ืœื—ืฆื™ ื”ืฆื“ ื”ืžื–ืžื™ืŸ: ืœื ืœืชืช ื™ื“ ืœ"ื”ื–ืžื ืช ืชื•ืฆืื”" ื‘ืืžืฆืขื•ืช ืฉื™ืžื•ืฉ ืกืœืงื˜ื™ื‘ื™ ื‘ื’ื™ืฉื” ื”ื ื•ื—ื” ื‘ืœื‘ื“. ื–ื›ื•ืจ ืœื ื• ืฆื™ื˜ื•ื˜ ืžืฉืžืขื•ืชื™: "ืฉื•ืžื•ืช ืขื ืคืขืจื™ื ื’ื“ื•ืœื™ื ื ืชืคืกื•ืช ื›ื‘ืœืชื™ ืืžื™ื ื•ืช ื•ื‘ืœืชื™ ืžื“ื•ื™ืงื•ืช... ื•ื”ืŸ ื™ื•ืฆืจื•ืช ืจื•ืฉื (ืฉื’ื•ื™) ืฉืœ ื—ื•ืกืจ ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช, ื›ืื™ืœื• ื›ืœ ืฉืžืื™ ืจืื” ืจืง ืืช ืžื” ืฉืžื™ื˜ื™ื‘ ืขื ืœืงื•ื—ื•"dannus.co.ildannus.co.il. ื”ื“ื‘ืจื™ื ื”ืœืœื• ืžื—ื“ื“ื™ื ืืช ื”ืื—ืจื™ื•ืช ื”ืืชื™ืช: ืขืœ ืฉืžืื™ ืžืงืฆื•ืขื™ ืœื”ื™ืžื ืข ืžืชืจื—ื™ืฉ ื‘ื• ื“ื•ื— ื”ืฉื•ืžื” ืฉืœื• ืขืœื•ืœ ืœืฉืžืฉ ื“ื•ื’ืžื” ืœื—ื•ืกืจ ืขืงื‘ื™ื•ืช ืื• ืœืžื’ืžืชื™ื•ืช. ืœื‘ืกื•ืฃ, ื—ืฉื•ื‘ ืœื–ื›ื•ืจ ืฉืœืคืขืžื™ื ืคืขืจื™ื ื‘ื™ืŸ ื’ื™ืฉื•ืช ื“ื•ื•ืงื ื™ื›ื•ืœื™ื ืœื”ืขืฉื™ืจ ืืช ื”ื ื™ืชื•ื—: ื›ืœ ื’ื™ืฉื” ืžืื™ืจื” ืคืŸ ืื—ืจ โ€“ ื”ืฉื•ืง ื”ื ื•ื›ื—ื™, ื”ืขืจืš ื”ื›ืœื›ืœื™, ืื• ืขืœื•ืช ื”ื”ื—ืœืคื”. ืื ื”ืคืขืจ ืžื•ืกื‘ืจ, ื”ื•ื ืžืœืžื“ ืืช ื”ืงื•ืจื ื“ื‘ืจื™ื ื—ืฉื•ื‘ื™ื (ืœืžืฉืœ, ืฉื”ืฉื•ืง ื ื•ืชืŸ ืคืจืžื™ื” ืžืขืœ ืขืœื•ืช โ€“ ืžื” ืฉืžืขื™ื“ ืขืœ ืขืจืš ืžื•ืกืฃ ืœื ื›ืก). ืฉื•ืžื” ืžืฆื•ื™ื ืช ืœื ื‘ื”ื›ืจื— "ืชื—ื‘ื™ื" ืืช ื”ืคืขืจ, ืืœื ืชืฉืชืžืฉ ื‘ื• ื›ื“ื™ ืœืกืคืจ ืืช ืกื™ืคื•ืจ ื”ื ื›ืก ื‘ืฆื•ืจื” ืžืœืื” ื™ื•ืชืจ. ืกื™ื›ื•ืžื• ืฉืœ ื“ื‘ืจ, ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืŸ ื›ืœื™ื ื‘ืืจื’ื– ื”ื›ืœื™ื ืฉืœ ื”ืฉืžืื™. ื›ืžื• ื›ืœื™ื ืฉื•ื ื™ื, ืœืคืขืžื™ื ืžื“ื™ื“ืชื ืœื ืื—ื™ื“ื” โ€“ ืืš ื‘ื™ื“ื™ ื‘ืขืœ ืžืงืฆื•ืข ืžื™ื•ืžืŸ, ื”ืคืขืจื™ื ื‘ื™ื ื™ื”ื ื ื™ืชื ื™ื ืœื›ื™ื•ืœ, ื ื™ืžื•ืง ื•ื’ื™ืฉื•ืจ ืœื›ื“ื™ ืžืกืงื ื” ืืžื™ื ื” ืื—ืช. ืฉืžืื™ ื”ืžืงืคื™ื“ ืขืœ ื›ืœืœื™ ื”ืžืงืฆื•ืข, ืžืฉืชืžืฉ ื‘ื›ืœ ื”ื’ื™ืฉื•ืช ื”ืจืœื•ื•ื ื˜ื™ื•ืช, ื•ืžื™ื™ืฉื ืฉืงื™ืคื•ืช ื•ื™ื•ืฉืจื” ืื™ื ื˜ืœืงื˜ื•ืืœื™ืช ื‘ื”ืชืžื•ื“ื“ื•ืช ืขื ื”ื‘ื“ืœื™ ื”ืชื•ืฆืื•ืช โ€“ ื™ืคื™ืง ืฉื•ืžื” ื”ืžืฉืงืคืช ื ืืžื ื” ืืช ืฉื•ื•ื™ ื”ื ื›ืก, ืœืฉื‘ื™ืขื•ืช ืจืฆื•ืŸ ื”ืœืงื•ื—ื•ืช ื•ื”ืžืขืจื›ืช ื‘ื›ืœืœื•ืชื”.


ืคืขืจื™ื ื’ื“ื•ืœื™ื ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช ืฉืžืชืงื‘ืœื•ืช ื‘ืฉืœื•ืฉ ื’ื™ืฉื•ืช ื”ืฉื•ืžื” (ื”ืฉื•ื•ืืชื™ืช, ื”ื™ื•ื•ืŸ, ื•ืขืœื•ืช) ืขืฉื•ื™ื™ื ืœื”ื™ื•ืช ืื™ื ื“ื™ืงื˜ื•ืจ ื—ื–ืง ืœืงื™ื•ืžื” ืฉืœ ื‘ื•ืขื” ื ื“ืœ"ื ื™ืช ืื• ืขื™ื•ื•ืช ืžื”ื•ืชื™ ื‘ืฉื•ืง, ื‘ืžื™ื•ื—ื“ ื›ืืฉืจ ื”ืคืขืจื™ื ื—ื•ื–ืจื™ื ืขืœ ืขืฆืžื ืœืื•ืจืš ื–ืžืŸ ื•ื‘ืื•ืคืŸ ืจื•ื—ื‘ื™ ื‘ื™ืŸ ืกื•ื’ื™ ื ื›ืกื™ื ื•ืื–ื•ืจื™ื ืฉื•ื ื™ื.

๐Ÿ” ื ื™ืžื•ืง ื›ืœื›ืœื™ ื•ื™ื™ืฉื•ืžื™:

  1. ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžืฉืงืคืช ืืช ื”ืžื—ื™ืจ ื‘ืคื•ืขืœ ื‘ืฉื•ืง โ€“ ื›ืœื•ืžืจ ืืช ื”ื”ืชื ื”ื’ื•ืช ื”ืคืกื™ื›ื•ืœื•ื’ื™ืช ื•ื”ืงื•ื ืกืคื˜ื•ืืœื™ืช ืฉืœ ื”ืงื•ื ื™ื ื•ื”ืžื•ื›ืจื™ื.
  2. ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืžืฉืงืคืช ืืช ืขืจืš ื”ื ื›ืก ืœืคื™ ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื›ืœื›ืœื™ ืฆืคื•ื™ โ€“ ื›ืœื•ืžืจ ืืช "ื”ืขืจืš ื”ื›ืœื›ืœื™ ื”ืคื•ื ื“ืžื ื˜ืœื™".
  3. ื’ื™ืฉืช ื”ืขืœื•ืช ืžืฉืงืคืช ืืช ื”ื”ื™ื’ื™ื•ืŸ ื”ื”ื ื“ืกื™: ื›ืžื” ืขื•ืœื” ืœืฉื—ื–ืจ ืืช ื”ื ื›ืก ืื• ืœื‘ื ื•ืชื• ืžื—ื“ืฉ.

ื›ืืฉืจ ื”ืชื•ืฆืื” ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ื’ื‘ื•ื”ื” ืžืฉืžืขื•ืชื™ืช (30%-100%) ืœืขื•ืžืช ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ, ื”ืžืฉืžืขื•ืช ื”ื™ื ืื—ืช ืžื”ืฉืชื™ื™ื:

  • ืื• ืฉื”ืฆื™ื‘ื•ืจ ืงื•ื ื” ื‘ืžื—ื™ืจื™ื ืžื ื•ืชืงื™ื ืžืชืฉื•ืื” ื›ืœื›ืœื™ืช โ€“ ื”ืชื ื”ื’ื•ืช ื‘ื•ืขืชื™ืช.
  • ืื• ืฉืงื™ื™ืžืช ื”ื ื—ื” ื›ื•ืฉืœืช ืื• ืจืฉืœื ื™ืช ืžืฆื“ ื”ืฉืžืื™ ื‘ืื—ืช ื”ื’ื™ืฉื•ืช.

๐Ÿ“‰ ื“ื•ื’ืžื”:

  • ื ื›ืก ืฉืžื ื™ื‘ 2.5% ืชืฉื•ืื” ื‘ืฉื›ื™ืจื•ืช ืฉื ืชื™ืช, ืืš ื ืžื›ืจ ื‘ืžื—ื™ืจ ืฉืžื’ืœื ืชืฉื•ืื” ื›ืœื›ืœื™ืช ืฉืœื™ืœื™ืช ื‘ื™ื—ืก ืœืจื™ื‘ื™ืช ื”ืžืฉื›ื ืชื โ€“ ืžืขื™ื“ ืขืœ ื ืชืง ื‘ื™ืŸ ื”ืžื—ื™ืจ ื‘ืฉื•ืง ืœื‘ื™ืŸ ืขืจื›ื• ื”ื›ืœื›ืœื™.
  • ืื ื’ื™ืฉืช ื”ืขืœื•ืช ื’ื ืžื ื™ื‘ื” ืฉื•ื•ื™ ื ืžื•ืš ื‘ื”ืจื‘ื” โ€“ ื ื•ืฆืจ "ื˜ืจื™ืคืœ ื“ื™ืกื•ื ื ืก" (ืคืขืจ ื‘ื™ืŸ ื›ืœ ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช) โ€“ ืžืฆื‘ ืงืœืืกื™ ืฉืœ ื‘ื•ืขื” ืื• ืขื™ื•ื•ืช ืงื™ืฆื•ื ื™.

โš–๏ธ ื”ืฉืœื›ื•ืช:

  • ื‘ื™ืช ืžืฉืคื˜ ืฉื‘ื•ื—ืŸ ืฉื•ืžื” ื›ื–ื• ื™ื“ืจื•ืฉ ืžื”ืฉืžืื™ ืœื ืžืง ืืช ื”ื‘ื—ื™ืจื” ื‘ื’ื™ืฉื” ืื—ืช ื•ื”ืกื˜ื™ื™ื” ืžื”ืื—ืจื•ืช.
  • ืจืฉื•ืช ืจื’ื•ืœื˜ื•ืจื™ืช (ื›ืžื• ื‘ื ืง ื™ืฉืจืืœ ืื• ื”ืžื•ืขืฆื” ืœืฉืžืื™ื) ืฆืจื™ื›ื” ืœืจืื•ืช ื‘ื›ืš ืชืžืจื•ืจ ืื–ื”ืจื” ืžืขืจื›ืชื™.

๐Ÿง  ืกื™ื›ื•ื ืงืฆืจ:

ื›ืŸ. ื›ืืฉืจ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืžืจืื” ืžื—ื™ืจ ื’ื‘ื•ื” ืคื™ 1.5 ืื• ืคื™ 2 ืžื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืื• ื”ืขืœื•ืช, ืžื“ื•ื‘ืจ ื‘ืกื™ืžืŸ ื‘ื•ืœื˜ ืœื‘ื•ืขื”, ืžื ื•ืคื—ื•ืช, ืื• ืจืฆื™ื•ื ืœ ืขื“ืจ. ืขืœ ืฉืžืื™ ืœื“ื•ื•ื— ืขืœ ื›ืš ื‘ืžืคื•ืจืฉ. ืื™ึพื”ืชื™ื™ื—ืกื•ืช ืœื›ืš ืื™ื ื” ืจืง ืžื—ื“ืœ ืžืงืฆื•ืขื™ โ€“ ืืœื ืžืกื•ื•ื” ืฉื™ื˜ืชื™ ืฉืœ ืžืฆื™ืื•ืช ืฉื•ืง ืžืกื•ื›ื ืช.

  1. ืชืจืฉื™ื ื™ืžื ื™ โ€“ ืฉื•ืง ืจื’ื™ืœ:
    ื›ืœ ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช (ื”ืฉื•ื•ืืชื™ืช, ื”ื™ื•ื•ืŸ, ื•ืขืœื•ืช) ืžืฆื™ื’ื•ืช ืขืจื›ื™ื ื“ื•ืžื™ื โ€“ ืกื˜ื™ื™ื” ืฉืœ 2โ€“5%. ื–ื” ืžืฆื‘ ืชืงื™ืŸ, ืฉืžืขื™ื“ ืขืœ ืฉื•ืง ืจืฆื™ื•ื ืœื™ ื•ืชืžื—ื•ืจ ืžืื•ื–ืŸ.
  2. ืชืจืฉื™ื ืฉืžืืœื™ โ€“ ืžืฆื‘ ื‘ื•ืขื”:
    ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ื”ืžื—ื™ืจ ื‘ืฉื•ืง) ืžืฆื™ื’ื” ืฉื•ื•ื™ ื›ืคื•ืœ (!) ืœืขื•ืžืช ื”ื’ื™ืฉื” ื”ื›ืœื›ืœื™ืช ื•ื”ื”ื ื“ืกื™ืช โ€“ ืคืขืจ ืฉืœ ืžืขืœ 100%.
    ื–ื”ื• ืกื™ืžืŸ ืžื•ื‘ื”ืง ืœืฉื•ืง ืžื ื•ืคื— ืฉื‘ื• ื”ืžื—ื™ืจ ืžืชื ืชืง ืžื”ืชืฉื•ืื” ื•ืžื”ืขืœื•ืช ื”ืจื™ืืœื™ืช โ€“ ื›ืœื•ืžืจ: ื‘ื•ืขื”.


ื ืกืคื—: ืฆื™ื˜ื•ื˜ื™ื ื ื‘ื—ืจื™ื ืžืคืกื™ืงื” ื‘ื ื•ืฉื ืคืขืจื™ ืฉื•ืžื•ืช

ืœื”ืœืŸ ื›ืžื” ืžื•ื‘ืื•ืช ืžื“ื‘ืจื™ ื‘ืชื™ ืžืฉืคื˜ ืžื”ืืจืฅ ื•ื”ืขื•ืœื ื”ืžื“ื’ื™ืžื•ืช ืืช ื’ื™ืฉืชื ืœืคืขืจื™ื ื‘ื™ืŸ ื”ืขืจื›ื•ืช ืฉืžืื™ื ื•ื’ื™ืฉื•ืช ืฉื•ืžื”:

  • ืข"ื 161/79 ืฉืจ ื”ืื•ืฆืจ ื ' ื–ื™ืœื‘ืจืฉื˜ื™ื™ืŸ (ื‘ื™ืช ื”ืžืฉืคื˜ ื”ืขืœื™ื•ืŸ, 1980):"ื”ืคืจืฉ ืฉืœ ืœืžืขืœื” ืž[...] ื‘ื™ืŸ ืฉืชื™ ื”ืขืจื›ื•ืช ื”ืžื•ืžื—ื™ื ื”ื•ื ืขืฆื•ื... ื ื™ืชืŸ ื”ื™ื” ืœืฆืคื•ืช ืžืžื•ืžื—ื™ื ืžื ื•ืกื™ื, ื”ืคื•ืขืœื™ื ืœืคื™ ืงืจื™ื˜ืจื™ื•ื ื™ื ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื™ื, ืฉื™ื’ื™ืขื• ืœืชื•ืฆืื•ืช ืฉืื™ื ืŸ ืจื—ื•ืงื•ืช ื–ื• ืžื–ื•"dannus.co.il. (ื‘ื™ืช ื”ืžืฉืคื˜ ืžื‘ื™ืข ืฆื™ืคื™ื™ื” ืœื”ืชื›ื ืกื•ืช ื”ืชื•ืฆืื•ืช ื‘ืชื—ื•ื ืกื‘ื™ืจ).
  • Yuval Dannus, ืกืงื™ืจืช "ืขืœ ืฉื•ืžื•ืช ื•ืคืขืจื™ื":"ื”ืžื“ื•ื‘ืจ ื”ื•ื ื‘ืคืขืจ ื‘ืฉื•ืžืช ื ื›ืก ืžืกื•ื™ื ืขืœ ื™ื“ื™ ืฉื ื™ ืฉืžืื™ื ืื• ื™ื•ืชืจ, ื›ืืฉืจ ืคืขืจ ื–ื” ื—ื•ืจื’ ืžื”ืชื—ื•ื ื”ืกื‘ื™ืจ ื•ื”ืžืงื•ื‘ืœ ืฉืœ 15%-10%"dannus.co.il. (ืงื‘ื™ืขื” ืžืงืฆื•ืขื™ืช ื™ืฉืจืืœื™ืช ืœื’ื‘ื™ ื˜ื•ื•ื— ืคืขืจื™ื ืžืงื•ื‘ืœ).
  • Singer & Friedlander Ltd v. John D. Wood & Co (Court of Appeal, 1977, England):"the permissible margin of error is generally 10% either side of a figure... in exceptional circumstances... about 15%... either way."squirepattonboggs.com. (ื‘ื™ืช ื”ืžืฉืคื˜ ืžื’ื“ื™ืจ ืืช ื˜ื•ื•ื— ื”ื˜ืขื•ืช ื”ืžืงื•ื‘ืœ โ€“ ยฑ10%, ื•ืขื“ ยฑ15% ื‘ืžืงืจื™ื ืžื™ื•ื—ื“ื™ื).
  • Block v. Lake Mortgage Co. (Court of Appeals of Indiana, 1992, USA):"an appraisal of property is not the result of a scientific analysis, but is, rather, a subjective opinion which can and does differ from the next appraisal even though both may be based on current real estate market trends."appraisersforum.com. (ื‘ื™ืช ื”ืžืฉืคื˜ ืžื“ื’ื™ืฉ ืฉืฉื•ืžื” ื”ื™ื ื“ืขื” ื”ื™ื›ื•ืœื” ื•ืฉื›ื™ื—ื” ืœื”ื™ื•ืช ืฉื•ื ื” ืžืฉื•ืžื” ืื—ืจืช โ€“ ืขื“ื•ืช ืœื”ื›ืจืช ื”ืœื’ื™ื˜ื™ืžื™ื•ืช ืฉืœ ืคืขืจื™ื ืžืกื•ื™ืžื™ื).
  • ื“ื ื•ืก, ืฉื (ื™ืฉืจืืœ, 2003):"ื‘ืคืขืจื™ื ื‘ืฉืขื•ืจื™ื ื’ื‘ื•ื”ื™ื ืžืชืงื‘ืœ ืจื•ืฉื ืžื•ื˜ืขื” ืฉื”ืฉื•ืžื•ืช ื ืขืจื›ื• ื‘ื—ื•ืกืจ ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช... ื›ืœ ืฉืžืื™ ืจืื” ื•ืฉืงืœ ืืช ืื•ืชื ื”ืžืจื›ื™ื‘ื™ื... ื”ืžื™ื˜ื™ื‘ื™ื ืขื ืœืงื•ื—ื•, ื•ื”ืชืขืœื... ืžื”ืฉื™ืงื•ืœื™ื ืฉื›ื ื’ื“."dannus.co.ildannus.co.il. (ืชื™ืื•ืจ ื”ื‘ื™ืงื•ืจืช ื”ื—ืจื™ืคื” ืขืœ ืคืขืจื™ื ื’ื“ื•ืœื™ื โ€“ ืจื•ืฉื ืฉืœ ื”ื˜ื™ื” ืœืฆื“ ื”ืœืงื•ื—).

ืฆื™ื˜ื•ื˜ื™ื ืืœื” ืžืžื—ื™ืฉื™ื ืืช ื”ื ืงื•ื“ื•ืช ื”ืขื™ืงืจื™ื•ืช: ืงื™ื•ื "ืžืจื•ื•ื— ื˜ืขื•ืช" ืžืงื•ื‘ืœ; ื”ื“ืจื™ืฉื” ืฉืฉื•ืžื•ืช ืœื ืชืกื˜ื ื” ื™ื•ืชืจ ืžื“ื™ ื–ื• ืžื–ื•; ื”ื”ื‘ื ื” ืฉืฉื•ืžื” ื”ื™ื ื“ืขืช ืžื•ืžื—ื” ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช; ื•ื”ืกื›ื ื” ืฉื‘ืคืขืจื™ื ื’ื“ื•ืœื™ื ื”ื™ื•ืฆืจื™ื ื—ืฉืฉ ืœื”ื˜ื™ื” ื•ื—ื•ืกืจ ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ื•ืช. ื”ื ืชื•ืžื›ื™ื ื‘ืžืกืงื ื•ืช ื•ื”ื”ืžืœืฆื•ืช ืฉื”ืฆื’ื ื• ื‘ื“ื•ื—. ื›ืš, ืฉื™ืœื•ื‘ ื”ื”ื ื—ื™ื•ืช ื”ืžืงืฆื•ืขื™ื•ืช, ื”ืžืžืฆืื™ื ื”ืืžืคื™ืจื™ื™ื ื•ื”ืœืงื—ื™ื ืžืŸ ื”ืคืกื™ืงื” ื™ืกื™ื™ืขื• ืœื”ื’ื‘ื™ืจ ืืช ืืžื™ื ื•ืช ื•ืชืงืคื•ืช ื”ืฉื•ืžื”, ื’ื ื‘ืขื™ื“ืŸ ืฉื‘ื• ืžื•ืจื›ื‘ื•ืช ื”ื ื›ืกื™ื ื•ื”ืฉื•ืง ืขืฉื•ื™ื™ื ืœืืชื’ืจ ืืช ืžื•ื“ืœื™ ื”ืฉื•ืžื” ื”ืงืœืืกื™ื™ื.


Grok 3 ื“ื•ื— ืžืคื•ืจื˜: ืกื˜ื™ื•ืช ื•ื”ืคืจืฉื™ื ื‘ืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื” 

  • ื ืจืื” ื›ื™ ืงื™ื™ืžื•ืช ืกื˜ื™ื•ืช ื•ื”ืคืจืฉื™ื ื‘ืชื•ืฆืื•ืช ื›ืืฉืจ ืžืฉืชืžืฉื™ื ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื” ื”ืฉื•ื ื•ืช, ื›ืžื• ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”, ื”ื’ื™ืฉื” ื”ื›ืœื›ืœื™ืช (ื”ื™ื•ื•ืŸ) ื•ื’ื™ืฉืช ื”ืขืœื•ืช, ืืš ื–ื” ืชืœื•ื™ ื‘ืชื ืื™ ื”ืฉื•ืง ื•ืกื•ื’ ื”ื ื›ืก.  
  • ืžื—ืงืจ ืžืฆื‘ื™ืข ืขืœ ื›ืš ืฉืกื˜ื™ื” ืกื‘ื™ืจื” ื”ื™ื ื”ื‘ื“ืœ ืงื˜ืŸ ืฉื ื™ืชืŸ ืœื”ืกื‘ื™ืจื• ืขืœ ื™ื“ื™ ื”ื ื—ื•ืช ืฉื•ื ื•ืช, ื‘ืขื•ื“ ืกื˜ื™ื” ืงื™ืฆื•ื ื™ืช ืขืฉื•ื™ื” ืœื”ืฆื‘ื™ืข ืขืœ ื˜ืขื•ื™ื•ืช ืื• ืžืืคื™ื™ื ื™ื ื™ื™ื—ื•ื“ื™ื™ื.  
  • ืกื˜ื™ื” ืงื™ืฆื•ื ื™ืช ืขืฉื•ื™ื” ืœื”ืขื™ื“ ืขืœ ื‘ืขื™ื•ืช ื‘ื™ื™ืฉื•ื ื”ื’ื™ืฉื•ืช, ื›ืžื• ื‘ื—ื™ืจืช ื ืชื•ื ื™ื ืœื ื ื›ื•ื ื™ื ืื• ืฉื•ืง ืœื ื™ืขื™ืœ.  
  • ืกื˜ื™ื” ืžืงื•ื‘ืœืช ื ืงื‘ืขืช ืขืœ ื™ื“ื™ ืžื•ืžื—ื™ื, ื‘ื“ืจืš ื›ืœืœ ื‘ืชื•ืš ื˜ื•ื•ื— ืฉืœ 10-20%, ืืš ื–ื” ืžืฉืชื ื” ืœืคื™ ื”ืงืฉืจ.  
  • ืงื™ื™ืžื™ื ืžื—ืงืจื™ื ืขื•ืœืžื™ื™ื ืขืœ ื”ื ื•ืฉื, ืืš ืชื•ืฆืื•ืชื™ื”ื ืžืฉืชื ื•ืช ื‘ื”ืชืื ืœืžืชื•ื“ื•ืœื•ื’ื™ื”.

ื”ืื ื™ืฉ ืกื˜ื™ื•ืช ื•ื”ืคืจืฉื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช?
ื ืจืื” ื›ื™ ื›ืŸ, ื™ืฉ ืกื˜ื™ื•ืช ื‘ื™ืŸ ืชื•ืฆืื•ืช ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (ืฉืžืฉื•ื•ื” ืœื ื›ืกื™ื ื“ื•ืžื™ื), ื”ื’ื™ืฉื” ื”ื›ืœื›ืœื™ืช (ื”ื™ื•ื•ืŸ, ื”ืžื‘ื•ืกืกืช ืขืœ ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืขืชื™ื“ื™) ื•ื’ื™ืฉืช ื”ืขืœื•ืช (ืฉืžื—ืฉื‘ืช ืขืœื•ืช ื”ื—ืœืคื”). ื”ื”ื‘ื“ืœื™ื ื ื•ื‘ืขื™ื ืžื”ื ื—ื•ืช ืฉื•ื ื•ืช, ื›ืžื• ื–ืžื™ื ื•ืช ื ืชื•ื ื™ื ืื• ืชื ืื™ ืฉื•ืง. ืœืžืฉืœ, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืขืฉื•ื™ื” ืœื”ื™ื•ืช ืคื—ื•ืช ืžื“ื•ื™ืงืช ื‘ืฉื•ื•ืงื™ื ืขื ืžืขื˜ ืขืกืงืื•ืช ื“ื•ืžื•ืช.

ืžื”ื™ ืกื˜ื™ื” ืกื‘ื™ืจื” ื•ืงื™ืฆื•ื ื™ืช?
ืกื˜ื™ื” ืกื‘ื™ืจื” ื”ื™ื ื”ื‘ื“ืœ ืงื˜ืŸ, ื›ืžื• 5-10% ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช, ืฉื ื™ืชืŸ ืœื”ืกื‘ื™ืจื• ืขืœ ื™ื“ื™ ืฉื™ื ื•ื™ื™ื ืงืœื™ื ื‘ื ื™ืชื•ื—. ืกื˜ื™ื” ืงื™ืฆื•ื ื™ืช, ื›ืžื• ื”ื‘ื“ืœ ืฉืœ 30% ืื• ื™ื•ืชืจ, ืขืฉื•ื™ื” ืœื”ืฆื‘ื™ืข ืขืœ ื˜ืขื•ื™ื•ืช, ื›ืžื• ื‘ื—ื™ืจืช ื ืชื•ื ื™ื ืœื ื ื›ื•ื ื™ื ืื• ืฉื•ืง ืœื ื™ืขื™ืœ.

ืขืœ ืžื” ืžืขื™ื“ื” ืกื˜ื™ื” ืงื™ืฆื•ื ื™ืช?
ืกื˜ื™ื” ืงื™ืฆื•ื ื™ืช ืขืฉื•ื™ื” ืœื”ืขื™ื“ ืขืœ ื‘ืขื™ื•ืช ื‘ื™ื™ืฉื•ื, ื›ืžื• ืฉื™ืžื•ืฉ ื‘ื ืชื•ื ื™ื ืœื ืจืœื•ื•ื ื˜ื™ื™ื, ื”ื ื—ื•ืช ืœื ืžืฆื™ืื•ืชื™ื•ืช ื‘ืชื–ืจื™ื ืžื–ื•ืžื ื™ื, ืื• ืžืืคื™ื™ื ื™ื ื™ื™ื—ื•ื“ื™ื™ื ืฉืœ ื”ื ื›ืก ืฉืœื ื ืœืงื—ื• ื‘ื—ืฉื‘ื•ืŸ. ื–ื” ื™ื›ื•ืœ ื’ื ืœื”ืฆื‘ื™ืข ืขืœ ืฉื•ืง ืœื ื™ืขื™ืœ, ื›ืžื• ื‘ืฉื•ื•ืงื™ื ืขื ืžืขื˜ ืขืกืงืื•ืช.

ืžื”ื™ ืกื˜ื™ื” ืžืงื•ื‘ืœืช?
ืกื˜ื™ื” ืžืงื•ื‘ืœืช ื ืงื‘ืขืช ืขืœ ื™ื“ื™ ืžื•ืžื—ื™ื, ื‘ื“ืจืš ื›ืœืœ ื‘ืชื•ืš ื˜ื•ื•ื— ืฉืœ 10-20%, ืชืœื•ื™ ื‘ืกื•ื’ ื”ื ื›ืก ื•ื‘ืชื ืื™ ื”ืฉื•ืง. ืžื•ืžื—ื™ื ืžืฉืชืžืฉื™ื ื‘ืฉื™ืงื•ืœ ื“ืขืช ื›ื“ื™ ืœืกื ืš ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช ื•ืœืงื‘ืœ ืขืจืš ืกื•ืคื™.

ืžื—ืงืจื™ื ืขื•ืœืžื™ื™ื ื‘ื ื•ืฉื?
ื›ืŸ, ืงื™ื™ืžื™ื ืžื—ืงืจื™ื, ื›ืžื• ืกืงืจ ืฉืœ ืืกื•ื•ืช ื“ืžื•ื“ืจืŸ , ืฉืžืฆื‘ื™ืขื™ื ืขืœ ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ืืš ื”ืชื•ืฆืื•ืช ืžืฉืชื ื•ืช ืœืคื™ ืžืชื•ื“ื•ืœื•ื’ื™ื”. ืื™ืŸ ืžื™ื“ืข ืกืคืฆื™ืคื™ ืžืžื—ืงืจื™ื ื‘ืขื‘ืจื™ืช, ืืš ื ื™ืชืŸ ืœื”ื ื™ื— ืฉื’ื ื‘ื™ืฉืจืืœ ืงื™ื™ืžื•ืช ื”ื ื—ื™ื•ืช ื“ื•ืžื•ืช.


ื“ื•ื— ืžืคื•ืจื˜: ืกื˜ื™ื•ืช ื•ื”ืคืจืฉื™ื ื‘ืฉื™ืžื•ืฉ ื‘ื’ื™ืฉื•ืช ื”ืฉื•ืžื”

ืžื‘ื•ื

ืฉื•ืžื” ื”ื™ื ืชื”ืœื™ืš ืงืจื™ื˜ื™ ืœื”ืขืจื›ืช ืขืจืš ื ื›ืกื™ื, ืขืกืงื™ื ืื• ื ื™ื™ืจื•ืช ืขืจืš, ื•ื”ื™ื ืžืฉืžืฉืช ื‘ื”ืงืฉืจื™ื ื›ืžื• ืžื™ื–ื•ื’ื™ื ื•ืจื›ื™ืฉื•ืช, ืฉื•ืžืช ืžืก, ื•ืงื‘ืœืช ื”ื—ืœื˜ื•ืช ืคื™ื ื ืกื™ื•ืช. ืฉืœื•ืฉ ื”ื’ื™ืฉื•ืช ื”ืžืจื›ื–ื™ื•ืช ืœืฉื•ืžื” ื”ืŸ:  

  • ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” (market approach), ื”ืžื‘ื•ืกืกืช ืขืœ ื”ืฉื•ื•ืื” ืœื ื›ืกื™ื ื“ื•ืžื™ื ืฉื ืžื›ืจื• ืœืื—ืจื•ื ื”.
  • ื’ื™ืฉื” ื›ืœื›ืœื™ืช โ€“ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ (income approach, ื›ื•ืœืœ DCF โ€“ discounted cash flow), ื”ืžื‘ื•ืกืกืช ืขืœ ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืขืชื™ื“ื™ ื”ืžื”ื•ื•ืŸ ืœืขืจืš ื ื•ื›ื—ื™.
  • ื’ื™ืฉืช ื”ืขืœื•ืช (cost approach), ื”ืžื—ืฉื‘ืช ืืช ืขืœื•ืช ื”ื—ืœืคื” ืฉืœ ื”ื ื›ืก, ืชื•ืš ื”ืชื—ืฉื‘ื•ืช ื‘ื”ืคื—ืชื”.

ื”ืžื—ืงืจ ื”ื ื•ื›ื—ื™ ื‘ื•ื—ืŸ ืืช ื”ืกื˜ื™ื•ืช ื•ื”ื”ืคืจืฉื™ื ื‘ืชื•ืฆืื•ืช ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ื•ืžื ืชื— ืืช ื”ืžืฉืžืขื•ื™ื•ืช ืฉืœื”ืŸ. ืœื”ืœืŸ ืกืงื™ืจื” ืžืคื•ืจื˜ืช ืฉืœ ื”ื ื•ืฉื, ื”ื›ื•ืœืœืช ืกืงื™ืจืช ืกืคืจื•ืช, ื ื™ืชื•ื—, ื•ืžืกืงื ื•ืช.ืกื˜ื™ื•ืช ื•ื”ืคืจืฉื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืชืžื—ืงืจ ืžืฆื‘ื™ืข ืขืœ ื›ืš ืฉืงื™ื™ืžื•ืช ืกื˜ื™ื•ืช ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช ืฉืœ ื”ื’ื™ืฉื•ืช ื”ืฉื•ื ื•ืช, ื•ื”ื“ื‘ืจ ื ื•ื‘ืข ืžื”ื‘ื“ืœื™ื ื‘ื”ื ื—ื•ืช ื•ื‘ื ืชื•ื ื™ื ื”ืžืฉืžืฉื™ื ื›ืœ ื’ื™ืฉื”. ืœืžืฉืœ:  

  • ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืชืœื•ื™ื” ื‘ื–ืžื™ื ื•ืช ื ืชื•ื ื™ื ืขืœ ืขืกืงืื•ืช ื“ื•ืžื•ืช, ื•ืœื›ืŸ ืขืฉื•ื™ื” ืœื”ื™ื•ืช ืคื—ื•ืช ืžื“ื•ื™ืงืช ื‘ืฉื•ื•ืงื™ื ืขื ืžืขื˜ ืขืกืงืื•ืช .
  • ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืชืœื•ื™ื” ื‘ื”ืขืจื›ื•ืช ืฉืœ ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืขืชื™ื“ื™ ื•ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ, ืžื” ืฉื™ื›ื•ืœ ืœื”ื•ื‘ื™ืœ ืœืกื˜ื™ื•ืช ื’ื“ื•ืœื•ืช ืื ื”ื”ื ื—ื•ืช ืœื ืžื“ื•ื™ืงื•ืช .
  • ื’ื™ืฉืช ื”ืขืœื•ืช ืžืชืžืงื“ืช ื‘ืขืœื•ืช ื”ื—ืœืคื”, ืืš ืขืฉื•ื™ื” ืœื”ืชืขืœื ืžืขืจืš ื”ืฉื•ืง ื”ื ื•ื›ื—ื™, ืžื” ืฉื™ื›ื•ืœ ืœื™ืฆื•ืจ ื”ื‘ื“ืœื™ื ืžืฉืžืขื•ืชื™ื™ื .

ืชื™ืื•ืจื˜ื™ืช, ืื ื”ืฉื•ืง ื™ืขื™ืœ ื•ื›ืœ ื”ืžื™ื“ืข ืžื“ื•ื™ืง, ื”ื’ื™ืฉื•ืช ืืžื•ืจื•ืช ืœื”ื ื™ื‘ ืขืจื›ื™ื ื“ื•ืžื™ื. ื‘ืคื•ืขืœ, ื”ืกื˜ื™ื•ืช ื ื•ื‘ืขื•ืช ืžืื™-ื•ื“ืื•ืช, ื—ื•ืกืจ ื–ืžื™ื ื•ืช ื ืชื•ื ื™ื, ืื• ืžืืคื™ื™ื ื™ื ื™ื™ื—ื•ื“ื™ื™ื ืฉืœ ื”ื ื›ืก.ื”ื’ื“ืจืช ืกื˜ื™ื” ืกื‘ื™ืจื” ื•ืงื™ืฆื•ื ื™ืช

  • ืกื˜ื™ื” ืกื‘ื™ืจื”: ื ื—ืฉื‘ืช ืœื”ื‘ื“ืœ ืงื˜ืŸ ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช, ื‘ื“ืจืš ื›ืœืœ ื‘ืชื•ืš ื˜ื•ื•ื— ืฉืœ 5-10%, ืฉื ื™ืชืŸ ืœื”ืกื‘ื™ืจื• ืขืœ ื™ื“ื™ ืฉื™ื ื•ื™ื™ื ืงืœื™ื ื‘ื ื™ืชื•ื—, ื›ืžื• ื”ื‘ื“ืœื™ื ื‘ื ืชื•ื ื™ ื”ืฉื•ื•ืื” ืื• ืฉื™ืขื•ืจื™ ื”ื™ื•ื•ืŸ .
  • ืกื˜ื™ื” ืงื™ืฆื•ื ื™ืช: ืžื•ื’ื“ืจืช ื›ื”ื‘ื“ืœ ืžืฉืžืขื•ืชื™, ื›ืžื• 30% ืื• ื™ื•ืชืจ, ืฉืœื ื ื™ืชืŸ ืœื”ืกื‘ื™ืจื• ืขืœ ื™ื“ื™ ืฉื™ื ื•ื™ื™ื ืจื’ื™ืœื™ื. ื–ื” ืขืฉื•ื™ ืœื”ืฆื‘ื™ืข ืขืœ ื˜ืขื•ื™ื•ืช ื‘ื™ื™ืฉื•ื, ื›ืžื• ื‘ื—ื™ืจืช ื ืชื•ื ื™ื ืœื ืจืœื•ื•ื ื˜ื™ื™ื ืื• ื”ื ื—ื•ืช ืœื ืžืฆื™ืื•ืชื™ื•ืช .

ืžืฉืžืขื•ื™ื•ืช ืฉืœ ืกื˜ื™ื” ืงื™ืฆื•ื ื™ืชืกื˜ื™ื” ืงื™ืฆื•ื ื™ืช ืขืฉื•ื™ื” ืœื”ืขื™ื“ ืขืœ ืžืกืคืจ ื‘ืขื™ื•ืช:  

  • ื˜ืขื•ื™ื•ืช ื‘ื™ื™ืฉื•ื: ื›ืžื• ืฉื™ืžื•ืฉ ื‘ื ืชื•ื ื™ ื”ืฉื•ื•ืื” ืœื ืžืชืื™ืžื™ื, ื”ืขืจื›ื•ืช ืœื ืžื“ื•ื™ืงื•ืช ืฉืœ ืชื–ืจื™ื ืžื–ื•ืžื ื™ื, ืื• ื—ื™ืฉื•ื‘ ืœื ื ื›ื•ืŸ ืฉืœ ื”ืคื—ืชื”.
  • ืžืืคื™ื™ื ื™ื ื™ื™ื—ื•ื“ื™ื™ื ืฉืœ ื”ื ื›ืก: ื›ืžื• ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื ืฉืื™ืŸ ืœื”ื ืขืกืงืื•ืช ื“ื•ืžื•ืช, ืžื” ืฉืžืงืฉื” ืขืœ ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”.
  • ืฉื•ืง ืœื ื™ืขื™ืœ: ื›ืžื• ื‘ืฉื•ื•ืงื™ื ืขื ืžืขื˜ ืขืกืงืื•ืช ืื• ืชื ื•ื“ืชื™ื•ืช ื’ื‘ื•ื”ื”, ืฉื™ื›ื•ืœื•ืช ืœื”ืฉืคื™ืข ืขืœ ื”ืชื•ืฆืื•ืช .

ืกื˜ื™ื” ืžืงื•ื‘ืœืช ื•ืกื ื›ื•ืŸืกื˜ื™ื” ืžืงื•ื‘ืœืช ื ืงื‘ืขืช ืขืœ ื™ื“ื™ ืžื•ืžื—ื™ื, ื‘ื“ืจืš ื›ืœืœ ื‘ืชื•ืš ื˜ื•ื•ื— ืฉืœ 10-20%, ืชืœื•ื™ ื‘ืกื•ื’ ื”ื ื›ืก ื•ื‘ืชื ืื™ ื”ืฉื•ืง. ืžื•ืžื—ื™ื ืžืฉืชืžืฉื™ื ื‘ืฉื™ืงื•ืœ ื“ืขืช ื›ื“ื™ ืœืกื ืš ื‘ื™ืŸ ื”ืชื•ืฆืื•ืช, ืœืขื™ืชื™ื ืขืœ ื™ื“ื™ ืžืฉืงืœ ืฉื•ื ื” ืœื›ืœ ื’ื™ืฉื” ื‘ื”ืชืื ืœืจืœื•ื•ื ื˜ื™ื•ืช ืฉืœื” . ืœืžืฉืœ, ื‘ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืขืฉื•ื™ื” ืœื”ื™ื•ืช ืžืฉืงืœ ื’ื‘ื•ื” ื™ื•ืชืจ ื‘ืฉื•ืง ืคืขื™ืœ, ื‘ืขื•ื“ ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ ืขืฉื•ื™ื” ืœื”ื™ื•ืช ืžื•ืขื“ืคืช ื‘ื ื›ืกื™ื ืขื ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื‘ืจื•ืจ.ืกืงื™ืจืช ืžื—ืงืจื™ื ืขื•ืœืžื™ื™ืืงื™ื™ืžื™ื ืžื—ืงืจื™ื ืจื‘ื™ื ืขืœ ื”ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ื›ืžื• ืกืงืจ ืฉืœ ืืกื•ื•ืช ื“ืžื•ื“ืจืŸ , ืฉืžืฆื‘ื™ืข ืขืœ ื›ืš ืฉื”ื‘ื“ืœื™ื ื ื•ื‘ืขื™ื ืžื”ื ื—ื•ืช ืฉื•ื ื•ืช ื•ื–ืžื™ื ื•ืช ื ืชื•ื ื™ื. ืžื—ืงืจื™ื ืื—ืจื™ื, ื›ืžื• ืืœื• ืฉืœ PwC , ืžื“ื’ื™ืฉื™ื ืฉื’ื™ืฉื•ืช ืฉื•ื ื•ืช ืžืชืื™ืžื•ืช ืœืกื•ื’ื™ ื ื›ืกื™ื ืฉื•ื ื™ื, ื•ืกื˜ื™ื•ืช ืขืฉื•ื™ื•ืช ืœื”ื™ื•ืช ืฆืคื•ื™ื•ืช. ืœื ื ืžืฆืื• ืžื—ืงืจื™ื ืกืคืฆื™ืคื™ื™ื ื‘ืขื‘ืจื™ืช, ืืš ื ื™ืชืŸ ืœื”ื ื™ื— ืฉื’ื ื‘ื™ืฉืจืืœ ืงื™ื™ืžื•ืช ื”ื ื—ื™ื•ืช ื“ื•ืžื•ืช, ื‘ืžื™ื•ื—ื“ ื‘ื”ืงืฉืจ ืฉืœ ืฉื•ืžืช ืžืก.ื ื•ืฉืื™ื ื ื•ืกืคื™ื

  • ื”ืฉืคืขืช ืชื ืื™ ื”ืฉื•ืง: ืชื ืื™ ืฉื•ืง, ื›ืžื• ืฉื•ืง ืขื•ืœื” ืœืขื•ืžืช ืฉื•ืง ื™ื•ืจื“, ืžืฉืคื™ืขื™ื ืขืœ ื‘ื—ื™ืจืช ื”ื’ื™ืฉื”. ืœืžืฉืœ, ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื” ืขืฉื•ื™ื” ืœื”ื™ื•ืช ืคื—ื•ืช ืืžื™ื ื” ื‘ืฉื•ืง ืขื ืžืขื˜ ืขืกืงืื•ืช .
  • ื”ืชืืžื” ืœืกื•ื’ื™ ื ื›ืกื™ื: ื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื, ื›ืžื• ื‘ืชื™ ื—ื•ืœื™ื, ืขืฉื•ื™ื™ื ืœื”ืขื“ื™ืฃ ื’ื™ืฉืช ืขืœื•ืช, ื‘ืขื•ื“ ื ื›ืกื™ื ืžืกื—ืจื™ื™ื ืขืฉื•ื™ื™ื ืœื”ืฉืชืžืฉ ื‘ื’ื™ืฉืช ื”ื”ื™ื•ื•ืŸ .
  • ืฉื™ืงื•ืœ ื“ืขืช ืžืงืฆื•ืขื™: ืžื•ืžื—ื™ื ืžืฉืชืžืฉื™ื ื‘ืฉื™ืงื•ืœ ื“ืขืช ื›ื“ื™ ืœื‘ื—ื•ืจ ื’ื™ืฉื” ื•ืœืกื ืš ืชื•ืฆืื•ืช, ืชื•ืš ื”ืชื—ืฉื‘ื•ืช ื‘ืžืืคื™ื™ื ื™ ื”ื ื›ืก .
  • ืžืงืจื™ ื‘ื•ื—ืŸ: ื“ื•ื’ืžืื•ืช ืžืžื—ืงืจื™ื ืžืจืื•ืช ืฉืกื˜ื™ื•ืช ืžืฉืžืขื•ืชื™ื•ืช ื ืคืชืจื• ืขืœ ื™ื“ื™ ืฉื™ืžื•ืฉ ื‘ืžืฉืงืœ ืฉื•ื ื” ืœื’ื™ืฉื•ืช .
  • ืžืกื’ืจื•ืช ืจื’ื•ืœื˜ื•ืจื™ื•ืช: ืื™ืŸ ืžื™ื“ืข ืกืคืฆื™ืคื™ ืขืœ ื”ื ื—ื™ื•ืช ื‘ื™ืฉืจืืœ, ืืš ืกื˜ื ื“ืจื˜ื™ื ื‘ื™ื ืœืื•ืžื™ื™ื ื›ืžื• IFRS ืขืฉื•ื™ื™ื ืœื”ื™ื•ืช ืจืœื•ื•ื ื˜ื™ื™ื ื’ื™ืฉืช ื”ืขืœื•ืช - IFRS Consulting.

ื˜ื‘ืœื”: ื”ืฉื•ื•ืื” ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช

ื’ื™ืฉื”ื‘ืกื™ืกื™ืชืจื•ื ื•ืชื—ืกืจื•ื ื•ืชืžืชืื™ืžื” ืœ
ื’ื™ืฉืช ื”ื”ืฉื•ื•ืื”ื”ืฉื•ื•ืื” ืœื ื›ืกื™ื ื“ื•ืžื™ืืคืฉื•ื˜ื”, ืžื‘ื•ืกืกืช ืขืœ ืฉื•ืงืชืœื•ื™ื” ื‘ื–ืžื™ื ื•ืช ื ืชื•ื ื™ืื ื›ืกื™ื ืžืกื—ืจื™ื™ื, ืฉื•ืง ืคืขื™ืœ
ื’ื™ืฉื” ื›ืœื›ืœื™ืช (ื”ื™ื•ื•ืŸ)ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ืขืชื™ื“ื™, ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸืžืชืื™ืžื” ืœื ื›ืกื™ื ืขื ื”ื›ื ืกื•ืช ื‘ืจื•ืจื•ืชืชืœื•ื™ื” ื‘ื”ื ื—ื•ืช, ืžื•ืจื›ื‘ืชืขืกืงื™ื, ื ื›ืกื™ื ืขื ืชื–ืจื™ื ืžื–ื•ืžื ื™ื
ื’ื™ืฉืช ื”ืขืœื•ืชืขืœื•ืช ื”ื—ืœืคื”, ืชื•ืš ื”ืชื—ืฉื‘ื•ืช ื‘ื”ืคื—ืชื”ืžืชืื™ืžื” ืœื ื›ืกื™ื ื—ื“ืฉื™ื ืื• ืžื™ื•ื—ื“ื™ืืžืชืขืœืžืช ืžืขืจืš ืฉื•ืง, ืคื—ื•ืช ืžื“ื•ื™ืงืช ืœื™ืฉื ื™ืื ื›ืกื™ื ืžื™ื•ื—ื“ื™ื, ื›ืžื• ื‘ืชื™ ื—ื•ืœื™ื

ืžืกืงื ื•ืชื”ืžื—ืงืจ ืžืฆื‘ื™ืข ืขืœ ื›ืš ืฉืกื˜ื™ื•ืช ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช ื”ืŸ ืฆืคื•ื™ื•ืช ื•ื ื•ื‘ืขื•ืช ืžื”ื‘ื“ืœื™ื ื‘ื”ื ื—ื•ืช ื•ื‘ื ืชื•ื ื™ื. ืกื˜ื™ื” ืกื‘ื™ืจื” ื ื—ืฉื‘ืช ืœื˜ื•ื•ื— ืฉืœ 5-20%, ื‘ืขื•ื“ ืกื˜ื™ื” ืงื™ืฆื•ื ื™ืช ืขืฉื•ื™ื” ืœื”ืฆื‘ื™ืข ืขืœ ื‘ืขื™ื•ืช ื‘ื™ื™ืฉื•ื. ืžื—ืงืจื™ื ืขื•ืœืžื™ื™ื ืžื“ื’ื™ืฉื™ื ืืช ื”ื—ืฉื™ื‘ื•ืช ืฉืœ ืกื ื›ื•ืŸ ื‘ื™ืŸ ื”ื’ื™ืฉื•ืช, ืชื•ืš ื”ืชื—ืฉื‘ื•ืช ื‘ืชื ืื™ ืฉื•ืง ื•ืžืืคื™ื™ื ื™ ื”ื ื›ืก. ื ื•ืฉืื™ื ื ื•ืกืคื™ื ื›ืžื• ื”ืฉืคืขืช ืชื ืื™ ืฉื•ืง ื•ื”ืชืืžื” ืœืกื•ื’ื™ ื ื›ืกื™ื ืžืฆื™ืขื™ื ื›ื™ื•ื•ื ื™ื ืœืžื—ืงืจ ืขืชื™ื“ื™.


ืฆื™ื˜ื•ื˜ื™ื ืžืจื›ื–ื™ื™ื

20Jun

ื‘ื™ื•ื ืฉื’ืจืชื™ ื‘ืจื—ื•ื‘ ื”ื›ื‘ืื™ื 1 ื•ึพ3 ื‘ืจืžืช ื’ืŸ, ื ืชืงืœื™ื ื”ืขื•ื‘ืจื™ื ื•ื”ืฉื‘ื™ื ื‘ืžื—ื–ื” ื—ืจื™ื’: ืคืกื™ ืžืกืงื ื˜ื™ื™ืค ืื“ื•ืžื™ื, ื ืงื•ื“ื•ืช ืฆื‘ืข ื›ื—ื•ืœ ื•ืœืขื™ืชื™ื ื’ื ืกื™ืžื•ื ื™ ื’ื™ืจ ืขืœ ื—ื–ื™ืชื•ืช ื”ื‘ื ื™ื™ื ื™ื. ืืœื• ืื™ื ื ืกื™ืžื•ื ื™ื ืืกืชื˜ื™ื™ื ืื• ื’ืจืคื™ื˜ื™ โ€“ ืืœื ืกื™ืžื ื™ื ืฉืœ ืกื›ื ื” ืืžื™ืชื™ืช. ืžื‘ื˜ ื‘ืจืฉื™ืžืช ื”ืžื‘ื ื™ื ื”ืžืกื•ื›ื ื™ื ืฉืœ ืขื™ืจื™ื™ืช ืจืžืช ื’ืŸ ื—ื•ืฉืฃ ื›ื™ ืฉื ื™ ื”ื‘ื ื™ื™ื ื™ื ื”ืœืœื• ื”ื•ื›ืจื–ื• ืจืฉืžื™ืช ื›"ืžื‘ื ื™ื ืžืกื•ื›ื ื™ื".

ืžื”ื• "ืžื‘ื ื” ืžืกื•ื›ืŸ"?

"ืžื‘ื ื” ืžืกื•ื›ืŸ" ื”ื•ื ื‘ื ื™ื™ืŸ ืฉืžืฆื‘ื• ื”ื”ื ื“ืกื™ ืžื”ื•ื•ื” ืกื›ื ื” ืœื—ื™ื™ ืื“ื ืื• ืœืจื›ื•ืฉ. ื”ื”ื›ืจื–ื” ืžืชื‘ืฆืขืช ืขืœ ื™ื“ื™ ืžื”ื ื“ืก ืขื™ืจื•ื ื™ ืžื•ืกืžืš ืœืื—ืจ ื‘ื“ื™ืงื” ืžืงืฆื•ืขื™ืช, ื•ื”ื™ื ืžืœื•ื•ื” ื‘ืฆื• ื”ืžื—ื™ื™ื‘ ืืช ื”ื“ื™ื™ืจื™ื ืœื‘ืฆืข ืชื™ืงื•ื ื™ื ื‘ืชื•ืš ืคืจืง ื–ืžืŸ ืžื•ื’ื“ืจ.

ืžื”ื ื”ืกื™ืžื ื™ื ืฉืฆืจื™ืš ืœื–ื”ื•ืช?

ื”ืกื™ืžื•ื ื™ื ืขืœ ื”ืงื™ืจื•ืช ืื™ื ื ืงื™ืฉื•ื˜. ื”ื ืžืฉืงืคื™ื ืคืขื™ืœื•ืช ืžืงืฆื•ืขื™ืช:

  • ืžืกืงื ื˜ื™ื™ืค ืื“ื•ื: ืžืกืžืŸ ื ืงื•ื“ื•ืช ืฉื ื‘ื“ืงื• ืคื™ื–ื™ืช.
  • ืกื™ืžื•ื ื™ ืฆื‘ืข ื›ื—ื•ืœ: ืžื–ื”ื™ื ืืจื™ื—ื™ื ืจื•ืคืคื™ื ืื• ืื–ื•ืจื™ื ืขื ืกื™ื›ื•ืŸ.
  • ืžืกืคืจื™ื ืื• ืงื•ื•ื™ื: ืชื™ืขื•ื“ ืฉืœ ืœื™ืงื•ื™ื™ื ืขืœ ื—ื–ื™ืช ื”ืžื‘ื ื” ืœืงืจืืช ื˜ื™ืคื•ืœ.

ืœืžื” ื–ื” ืงื•ืจื”?

ื—ื™ืคื•ื™ื™ ืื‘ืŸ ื™ืฉื ื™ื, ื‘ืขื™ืงืจ ื›ืืœื” ืฉื”ื•ืชืงื ื• ื‘ืฉื™ื˜ื•ืช ืฉืื™ื ืŸ ืขื•ืžื“ื•ืช ื‘ืชืงื ื™ื ื”ืขื“ื›ื ื™ื™ื, ื ื•ื˜ื™ื ืขื ื”ืฉื ื™ื ืœื”ืชื ืชืง ืžื”ืฉืœื“. ื—ื“ื™ืจืช ืžื™ื, ื‘ืœื™ื™ืช ื“ื‘ืง, ืงื•ืจื•ื–ื™ื” ืฉืœ ื‘ืจื–ืœ ื–ื™ื•ืŸ โ€“ ื›ืœ ืืœื” ืžื’ื‘ื™ืจื™ื ืืช ื”ืกื™ื›ื•ืŸ ืœื ืคื™ืœืช ืืจื™ื—ื™ื. ื‘ื™ืฉืจืืœ ื›ื‘ืจ ืชื•ืขื“ื• ืžืงืจื™ ืคืฆื™ืขื” ื•ืืฃ ืžื•ื•ืช ื›ืชื•ืฆืื” ืžื”ืชื ืชืงื•ืช ื—ื™ืคื•ื™ื™ื.

ื”ืฉืœื›ื•ืช ื”ื”ื›ืจื–ื” ืขืœ ืžื‘ื ื” ื›ืžืกื•ื›ืŸ

  • ืฆื• ื”ื ื“ืกื™ ืžื—ื™ื™ื‘ ืœื‘ื™ืฆื•ืข ืชื™ืงื•ื ื™ื.
  • ืื—ืจื™ื•ืช ื™ืฉื™ืจื” ืฉืœ ื‘ืขืœื™ ื”ื“ื™ืจื•ืช ืœืžืžืŸ ืืช ื”ืขื‘ื•ื“ื•ืช.
  • ืคื’ื™ืขื” ืงืฉื” ื‘ืขืจืš ื”ื“ื™ืจื•ืช, ื›ื•ืœืœ ืงื•ืฉื™ ืœืžื›ื•ืจ ืื• ืœื”ืฉื›ื™ืจ.
  • ืกื™ืจื•ื‘ ืฉืœ ื‘ื ืงื™ื ืœืžืฉื›ื ืชืื•ืช ืื• ื‘ื™ื˜ื•ื— ืžื‘ื ื” ืขื“ ืœื”ืกืจืช ื”ืฆื•.
  • ืืคืฉืจื•ืช ืœืคืขื•ืœื” ื›ืคื•ื™ื” ืฉืœ ื”ืขื™ืจื™ื™ื”, ื›ื•ืœืœ ื’ื‘ื™ื™ื” ืžืฉืคื˜ื™ืช.

ืื™ืš ืœื”ืงื“ื™ื ืชืจื•ืคื” ืœืžื›ื”?

ืœื ื›ืœ ืกื™ืžื•ืŸ ืื•ืžืจ ืฉื”ื‘ื ื™ื™ืŸ ื›ื‘ืจ ื”ื•ื›ืจื– ื›ืžืกื•ื›ืŸ โ€“ ืื‘ืœ ื›ืฉื™ืฉ ื’ื ืกื™ืžื•ื ื™ื ื•ื’ื ืื–ื›ื•ืจ ื‘ืจืฉื™ืžื•ืช ื”ืจืฉื•ืช ื”ืžืงื•ืžื™ืช, ืžื“ื•ื‘ืจ ื›ื‘ืจ ื‘ืฉืœื‘ื™ื ืžืชืงื“ืžื™ื. ืขื ื–ืืช, ื™ื•ื–ืžื” ืฉืœ ื•ืขื“ ื”ื‘ื™ืช ืœื”ื–ืžื™ืŸ ื‘ื“ื™ืงื” ื”ื ื“ืกื™ืช ืชืงื•ืคืชื™ืช ืขืฉื•ื™ื” ืœืžื ื•ืข ืืช ื”ื”ื›ืจื–ื” ืื• ืœืคื—ื•ืช ืœืฆืžืฆื ืืช ื”ื™ืงืฃ ื”ืœื™ืงื•ื™ื™ื.

ื”ืฉืœื›ื•ืช ื‘ื™ื˜ื•ื—ื™ื•ืช

ื‘ื ื™ื™ืŸ ืฉื”ื•ื›ืจื– ื›ืžื‘ื ื” ืžืกื•ื›ืŸ ื ืžืฆื ืชื—ืช ืžื’ื‘ืœื•ืช ื—ืžื•ืจื•ืช ืžืฆื“ ื—ื‘ืจื•ืช ื”ื‘ื™ื˜ื•ื—. ื‘ืžืจื‘ื™ืช ื”ืžืงืจื™ื:

  • ื‘ื™ื˜ื•ื— ืžื‘ื ื” ืงื™ื™ื ื™ื‘ื•ื˜ืœ ืื• ืœื ื™ื—ื•ื“ืฉ ื›ืœ ืขื•ื“ ืฆื• ื”ืžื‘ื ื” ื”ืžืกื•ื›ืŸ ื‘ืชื•ืงืฃ.
  • ืคื•ืœื™ืกื•ืช ืฆื“ ื’' ืœื ื™ื›ืกื• ื ื–ืงื™ื ืฉื ื•ื‘ืขื™ื ืžื”ื—ื™ืคื•ื™, ืื ืฆื•ื™ืŸ ืฉื”ืกื™ื›ื•ืŸ ื”ื™ื” ื™ื“ื•ืข ื•ืœื ื˜ื•ืคืœ.
  • ื‘ื™ื˜ื•ื— ื—ื“ืฉ ืœื“ื™ืจื•ืช ื‘ื‘ื ื™ื™ืŸ ื›ื–ื” โ€“ ื™ื“ืจื•ืฉ ืื™ืฉื•ืจ ืžื”ื ื“ืก ืขืœ ื”ืกืจืช ื”ืกื™ื›ื•ืŸ ืื• ื‘ื™ืฆื•ืข ืชื™ืงื•ืŸ.
  • ืื™ืจื•ืข ื‘ื™ื˜ื•ื—ื™ (ื ื–ืง ืœืจื›ื•ืฉ/ื’ื•ืฃ) ื›ืชื•ืฆืื” ืžื”ืชื ืชืงื•ืช ื—ื™ืคื•ื™ โ€“ ืขืฉื•ื™ ืœื”ื™ื—ืฉื‘ ื›"ืจืฉืœื ื•ืช ืžืฆื“ ื”ืžื‘ื•ื˜ื—" ืื ืœื ื ื ืงื˜ื• ืคืขื•ืœื•ืช ืœืื—ืจ ืงื‘ืœืช ื”ืฆื•.

ื—ื‘ืจื•ืช ื‘ื™ื˜ื•ื— ืืฃ ืขืฉื•ื™ื•ืช ืœื“ืจื•ืฉ ื”ืฉืชืชืคื•ืช ืขืฆืžื™ืช ื’ื‘ื•ื”ื” ื™ื•ืชืจ ืื• ื”ื—ืจื’ื•ืช ืžื™ื•ื—ื“ื•ืช ื‘ื‘ื™ื˜ื•ื—ื™ื ืงื™ื™ืžื™ื, ืขื“ ืœื”ืกืจืช ื”ืกื™ื›ื•ืŸ ื‘ืคื•ืขืœ.

ืฉื™ื˜ื•ืช ืชื™ืงื•ืŸ ื•ืขืœื•ื™ื•ืช

ื›ืืฉืจ ืžื‘ื ื” ืžื•ื’ื“ืจ ื›ืžืกื•ื›ืŸ ื‘ืฉืœ ื—ื™ืคื•ื™ ื—ื•ืฅ ืจื•ืคืฃ ืื• ืžืชืคื•ืจืจ, ืขื•ืžื“ื•ืช ื‘ืคื ื™ ื”ื“ื™ื™ืจื™ื ืžืกืคืจ ืฉื™ื˜ื•ืช ืชื™ืงื•ืŸ:

  1. ื—ื™ื–ื•ืง ื—ื™ืคื•ื™ ืงื™ื™ืโ€“ ืงื™ื“ื•ื— ื•ื“ื™ื‘ื•ื’ ืฉืœ ื›ืœ ืืจื™ื— ืœืžื‘ื ื” ื‘ืฉืœื‘ื™ ืขื™ื’ื•ืŸ ื™ื™ืขื•ื“ื™ื™ื. ืคืชืจื•ืŸ ื ืคื•ืฅ ื‘ืžื‘ื ื™ื ืขื ื—ื™ืคื•ื™ ืื‘ืŸ ืžื•ื“ื‘ืง.
    • ืขืœื•ืช ืžื•ืขืจื›ืช: 250โ€“400 ืฉ"ื— ืœืž"ืจ ื—ื–ื™ืช (ื›ื•ืœืœ ืคื™ื’ื•ื ืื• ืกื ืคืœื™ื ื’, ืขื‘ื•ื“ื” ื•ื—ื•ืžืจ).
  2. ื”ืกืจื” ื•ื”ื—ืœืคื” ืžืœืื” ืฉืœ ื—ื™ืคื•ื™โ€“ ื”ืกืจืช ื›ืœ ื”ื—ื™ืคื•ื™ ื”ืงื™ื™ื ื•ื”ืชืงื ืช ืžืขืจื›ืช ื—ื™ืคื•ื™ ื—ื“ืฉื” ืœืคื™ ืชืงืŸ 2378.
    • ืขืœื•ืช ืžื•ืขืจื›ืช: 600โ€“900 ืฉ"ื— ืœืž"ืจ, ื‘ื”ืชืื ืœืกื•ื’ ื”ืื‘ืŸ, ื”ื’ื™ืฉื” ืœืžื‘ื ื”, ื’ื•ื‘ื”, ื•ื›ื•ืœืœ ืื™ืฉื•ืจื™ื ื”ื ื“ืกื™ื™ื.
  3. ื”ืกืจื” ืœืœื ื”ื—ืœืคื” (ืคืชืจื•ืŸ ื–ืžื ื™)โ€“ ื”ืกืจื” ืžื™ื™ื“ื™ืช ืฉืœ ืื–ื•ืจื™ื ืžืกื•ื›ื ื™ื ื‘ืœื‘ื“, ืœืœื ื—ื™ืคื•ื™ ืžื—ื“ืฉ โ€“ ืœืขื™ืชื™ื ื›ืชื ืื™ ืœื”ืกืจืช ืฆื• ื—ื™ืจื•ื.
    • ืขืœื•ืช ื—ืœืงื™ืช: ืชืœื•ื™ื” ื‘ื’ื™ืฉื” ื•ื‘ื›ืžื•ืช, ืืš ืœืจื•ื‘ ื ืขื” ื‘ื™ืŸ 100โ€“200 ืฉ"ื— ืœืž"ืจ ืœื”ืกืจื” ื‘ืœื‘ื“.
ื”ืขืจื”: ื”ืžื—ื™ืจื™ื ื›ื•ืœืœื™ื ืžืข"ืž ื•ื”ื ืขืœ ืคื™ ืกืงืจื™ื ืžืงืฆื•ืขื™ื™ื  ืืš ืขืฉื•ื™ื™ื ืœื”ืฉืชื ื•ืช ื‘ื”ืชืื ืœืžื™ืงื•ื ื•ืœืงื‘ืœืŸ.

ืžืกืงื ื”

ื”ืกื™ืžื ื™ื ื”ืงื˜ื ื™ื ืฉืืชื ืจื•ืื™ื ืขืœ ืงื™ืจื•ืช ื”ื‘ื ื™ื™ืŸ ื”ื ืชืžืจื•ืจื™ ืื–ื”ืจื” ืืžื™ืชื™ื™ื. ื‘ืžืงืจื” ืฉืœ ืจื—ื•ื‘ ื”ื›ื‘ืื™ื ื‘ืจืžืช ื’ืŸ โ€“ ืžื“ื•ื‘ืจ ื‘ื‘ื ื™ื™ื ื™ื ืฉื›ื‘ืจ ื ื›ื ืกื• ืœืจืฉื™ืžืช ื”ืžื‘ื ื™ื ื”ืžืกื•ื›ื ื™ื. ื–ื• ืื™ื ื” ื”ืžืœืฆื” ืœืชื™ืงื•ืŸ โ€“ ื–ื• ื—ื•ื‘ื” ืžื•ืกืจื™ืช, ื—ื•ืงื™ืช ื•ื›ืœื›ืœื™ืช. ืคืขื•ืœื” ืžื”ื™ืจื” ืชื•ื›ืœ ืœื”ืฆื™ืœ ื—ื™ื™ื, ื ื›ืกื™ื ื•ื”ื•ืŸ.


ื”ื›ื‘ืื™ื 1 ื•ึพ3 ื‘ืจืžืช ื’ืŸ, ื”ื‘ื ื™ื™ื ื™ื ื”ืœืœื• ืžื•ื›ืจื™ื ืจืฉืžื™ืช ื›ืžื‘ื ื™ื ืžืกื•ื›ื ื™ื ืขืœ ืคื™ ืžื—ืœืงืช ืžื‘ื ื™ื ืžืกื•ื›ื ื™ื ื‘ืขื™ืจื™ื™ืช ืจืžืช ื’ืŸ. ืœืคื™ ืจืฉื™ืžืช ื”ืžื‘ื ื™ื ื”ืžืกื•ื›ื ื™ื ื”ืคืขื™ืœื™ื (ืžืจืฅ 2025)

ืขื™ืจื™ื™ืช ืช"ื ื”ื›ืจื™ื–ื” ืขืœ ืžื’ื“ืœ ื”ื™ื•ืงืจื” ืฉื ืคื’ืข ืžื˜ื™ืœ ื›ืžื‘ื ื” ืžืกื•ื›ืŸ

18Jun

ื›ื™ืฆื“ ื‘ื•ืจื•ืช ื”ืฆื™ื‘ื•ืจ ื•ื”ื ื™ืฆื•ืœ ื”ืฆื™ื ื™ ืฉืœ ืืคืงื˜ ื“ืื ื™ื ื’ึพืงืจื•ื’ืจ ืืคืฉืจื• ืœื ืคื— ืืช ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ื‘ื™ืฉืจืืœ? ื—ื™ื™ื ืื˜ืงื™ืŸ ื—ื•ืฉืฃ ืืช ื”ื ืจื˜ื™ื‘ ืฉื ื‘ื ื” ืขืœ ื™ื“ื™ ื—ืกืจื™ ื™ื“ืข, ื•ืฉื”ืชืงื‘ืœ ื‘ื”ืชืœื”ื‘ื•ืช ืขืœ ื™ื“ื™ ื”ืฆื™ื‘ื•ืจ, ื”ืชืงืฉื•ืจืช โ€“ ื•ื”ื‘ื ืงื™ื. ืžืœื•ื•ื™ ืžืฉืงื™ืขื™ื ื—ืกืจื™ ื ื™ืกื™ื•ืŸ ืคื™ืชื• ืฆืขื™ืจื™ื ืœืจื›ื•ืฉ ื“ื™ืจื•ืช ื‘ืžื—ื™ืจื™ื ืžื ื•ืชืงื™ื ืžืขืจืš โ€“ ืชื•ืš ื”ื‘ื˜ื—ื•ืช ืœืชืฉื•ืื” ื•ืคืืกื™ื‘ื™ื•ืช. ื—ื™ื™ื ืื˜ืงื™ืŸ ืžื ืชื— ืืช ืชื•ืคืขืช ื”ืœื™ื•ื•ื™ ื”ืžืกื•ื›ืŸ ืฉื”ื–ื™ื ื” ืืช ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ื‘ื™ืฉืจืืœ.

๐Ÿง  ื‘ืœื•ื’: ืืคืงื˜ ื“ืื ื™ื ื’ึพืงืจื•ื’ืจ ื‘ื‘ื ื™ื™ืช ื”ื ืจื˜ื™ื‘: ื›ืš ื ื™ืคื—ื• ืืช ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ื‘ื™ืฉืจืืœ

ืžื”ืกืคืจ ื‘ื•ืขืช ื ื“ืœ"ืŸ

โ€œื“ื‘ืจื™ ืžื™ ืฉืื™ื ื• ื™ื•ื“ืข ื™ืชืงื‘ืœื• ื™ื•ืชืจ ืžื“ื‘ืจื™ ื”ื™ื•ื“ืข ืขืœ ืœื™ื‘ื ืฉืœ ืžื™ ืฉืื™ื ื ื™ื•ื“ืขื™ืโ€
โ€” ื—ื™ื™ื ืื˜ืงื™ืŸ

๐Ÿ—๏ธ ื”ืงื“ืžื”: ื‘ื•ืขื” ืœื ื ื•ืฆืจืช ืจืง ืžื›ืกืฃ โ€“ ื”ื™ื ื ื‘ื ื™ืช ืžื ืจื˜ื™ื‘

ื›ื“ื™ ืœื”ื‘ื™ืŸ ื›ื™ืฆื“ ืฉื•ืง ื”ื ื“ืœ"ืŸ ื‘ื™ืฉืจืืœ ื”ื’ื™ืข ืœืžืฆื‘ ืฉื‘ื• ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช ื›ืคื•ืœื™ื ืžืขืจื›ื ื”ืคื•ื ื“ืžื ื˜ืœื™ โ€“ ืื™ืŸ ื“ื™ ืœื ืชื— ืืช ื”ืžืื–ื ื™ื ืฉืœ ื”ื‘ื ืงื™ื, ืžื“ื™ื ื™ื•ืช ื”ืจื™ื‘ื™ืช ืื• ื”ื™ืฆืข ื”ื“ื™ืจื•ืช. ืฆืจื™ืš ืœื”ื‘ื™ืŸ ืืช ื”ืกื™ืคื•ืจ ืฉืกื•ืคืจ ืœืฆื™ื‘ื•ืจ, ื•ื”ืื•ืคืŸ ืฉื‘ื• ื‘ื•ืจื•ืช ืคื’ืฉื” ืื™ื ื˜ืจืกื™ื.

๐ŸŽญ ืชืกืžื•ื ืช ื“ืื ื™ื ื’ึพืงืจื•ื’ืจ: ื”ื”ื–ื“ืžื ื•ืช ืฉืœ ื—ืกืจื™ ื”ื™ื“ืข

ืชืกืžื•ื ืช ื“ืื ื™ื ื’ึพืงืจื•ื’ืจ ืžืชืืจืช ืžืฆื‘ ืคืกื™ื›ื•ืœื•ื’ื™ ื‘ื• ืื ืฉื™ื ืขื ื™ื“ืข ืžื•ืขื˜ ื‘ืชื—ื•ืžื ื ื•ื˜ื™ื ืœื”ืขืจื™ืš ืืช ืขืฆืžื ื›ื‘ืขืœื™ ืžื•ืžื—ื™ื•ืช ืจื‘ื”. ื‘ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ื™ืฉืจืืœื™, ืชืกืžื™ืŸ ื–ื” ื”ืคืš ืœื›ืจ ืคื•ืจื” ืœืžืฉื•ื•ืงื™ื, ืœื›ืชื‘ื™ื, ืœื™ื•ืขืฆื™ ืžืฉื›ื ืชืื•ืช ื•ืœืขืชื™ื ื’ื ืœืคื•ืœื™ื˜ื™ืงืื™ื, ืฉื”ืคื™ืฆื• ื ืจื˜ื™ื‘ื™ื ื—ืœืงื™ื™ื, ืžื˜ื•ืคืฉื™ื ื•ืœืขื™ืชื™ื ืฉืงืจื™ื™ื โ€” ื•ื“ื•ื•ืงื ื”ื ื”ืชืงื‘ืœื• ื‘ืงืจื‘ ื”ืฆื™ื‘ื•ืจ ื›"ืงื•ืœื•ืช ืฉืœ ืกืžื›ื•ืช".ืœื“ื•ื’ืžื”:

  • ืžื™ ืฉื”ื–ื”ื™ืจ ืžืคื ื™ ื‘ื•ืขื”, ื ื—ืฉื‘ "ื”ื–ื•ื™" ืื• "ืคืกื™ืžื™".
  • ืžื™ ืฉื˜ืขืŸ ืฉ"ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช ื™ืžืฉื™ื›ื• ืœืขืœื•ืช ืœื ืฆื—" ื”ืคืš ืœืคืจืฉืŸ ืžื‘ื•ืงืฉ.
  • ื”ืชืงืฉื•ืจืช, ืœืขื™ืชื™ื ื‘ืชื•ื ืœื‘ ื•ืœืขื™ืชื™ื ื‘ืื™ื ื˜ืจืก ืžื•ื‘ื”ืง, ื”ืคื™ืฆื” ืกื™ืกืžืื•ืช ืจื™ืงื•ืช ื›ืžื• "ื™ืฉ ืžื—ืกื•ืจ ื—ืžื•ืจ ื‘ื“ื™ืจื•ืช" โ€” ื’ื ื›ืฉื”ื ืชื•ื ื™ื ื”ืจืื• ื”ืคื•ืš.

๐Ÿง  ื›ืฉื‘ื•ืจื•ืช ืคื•ื’ืฉืช ืชืื•ื•ืช ื‘ืฆืข

ื”ืชื•ืฆืื”: ืฆื™ื‘ื•ืจ ืœืœื ื™ื“ืข ืคื™ื ื ืกื™, ืฉืžื•ืฆืฃ ื‘ืื™ื ืคื•ืจืžืฆื™ื” ืžืขื•ื•ืชืช, ืžืืžื™ืŸ ืœืžื” ืฉื”ื•ื ืจื•ืฆื” ืœื”ืืžื™ืŸ โ€“ ื›ื™ ื–ื” ืงืœ ื™ื•ืชืจ, ื•ื–ื” ืชื•ืื ืืช ื”ืคื—ื“ื™ื ื•ื”ื—ืœื•ืžื•ืช ืฉืœื•. ื“ื™ืจื” ื”ืคื›ื” ืœ"ื—ื™ืกื›ื•ืŸ", ื”ืœื•ื•ืื” ื”ืคื›ื” ืœ"ื”ื–ื“ืžื ื•ืช", ื•ืžื—ื™ืจ ืžื ื•ืคื— ื”ืคืš ืœ"ืžื—ื™ืจ ืฉื•ืง".ื•ื›ืš ื ื•ืœื“ื” ืžืขืจื›ืช ืฉื›ื•ืœื ื‘ื” ืฉื•ืชืคื™ื:

  • ื”ืชืงืฉื•ืจืช ื ื”ื ื™ืช ืžื”ื˜ืจืืคื™ืง.
  • ื”ื‘ื ืงื™ื ื ื”ื ื™ื ืžื”ืจื™ื‘ื™ืช.
  • ื”ื™ื–ืžื™ื ื ื”ื ื™ื ืžืžื—ื™ืจื™ื ื—ืกืจื™ ื”ื™ื’ื™ื•ืŸ.
  • ื•ื”ืฆื™ื‘ื•ืจ? ื ืฉืืจ ืขื ืžืฉื›ื ืชื ืฉืœ 30 ืฉื ื” ืขืœ ื“ื™ืจื” ืฉืขืจื›ื” ื”ืืžื™ืชื™ ื ืžื•ืš ื‘ึพ50%.

๐Ÿ“‰ ื”ืชื•ืฆืื”: ื”ืฉื•ืง ืžืชื ืชืง ืžื”ืขืจืš

ื–ื• ืœื ืกืชื ื‘ื•ืขื”. ื–ื• ื‘ื•ืขืช ืชื•ื“ืขื”: ืžืขืจื›ืช ืฉื‘ื” ื”"ืœื ื™ื•ื“ืข" ื”ื•ืคืš ืœื“ืขืชืŸ, ื•ืžื™ ืฉืžืขื– ืœื”ื’ื™ื“ ืืช ื”ืืžืช ื ื—ืฉื‘ ืœ"ืขื•ื›ืจ ื ื“ืœ"ืŸ".ื”ืขื™ื•ื•ืจื•ืŸ ื”ื–ื” ืœื ื ื•ื‘ืข ืจืง ืžื”ื•ื ืื” โ€” ืืœื ืžื”ืขื•ื‘ื“ื” ื”ืคืฉื•ื˜ื” ืฉืžื™ ืฉืื™ื ื ื™ื•ื“ืขื™ื ืžื–ื”ื™ื ืืช ืขืฆืžื ื‘ืชื•ืš ื“ื‘ืจื™ ืžื™ ืฉืื™ื ื• ื™ื•ื“ืข, ื•ืœื›ืŸ ืžืืžืฆื™ื ืืช ื“ื‘ืจื™ื• ื‘ื”ืชืœื”ื‘ื•ืช. ื•ื›ืžื• ืฉื ื™ืกื—ืชื™:

"ื“ื‘ืจื™ ืžื™ ืฉืื™ื ื• ื™ื•ื“ืข ื™ืชืงื‘ืœื• ื™ื•ืชืจ ืžื“ื‘ืจื™ ื”ื™ื•ื“ืข ืขืœ ืœื™ื‘ื ืฉืœ ืžื™ ืฉืื™ื ื ื™ื•ื“ืขื™ื".

๐Ÿ› ๏ธ ืžืกืงื ื”: ื”ื’ื™ืข ื”ื–ืžืŸ ืœืคืจืง ืืช ื”ื ืจื˜ื™ื‘

ื—ื•ื‘ืช ื”ื”ื•ื›ื—ื” ื—ื–ืจื” ืืœื™ื ื• โ€“ ืขืœื™ื ื• ืœื”ืจื™ื ืืช ื”ืžืกืš ืžืขืœ ื”ื ืจื˜ื™ื‘ ื”ืžื–ื•ื™ืฃ ืฉื ื‘ื ื” ื‘ืขืฉื•ืจ ื”ืื—ืจื•ืŸ, ืœื—ืฉื•ืฃ ืืช ื”ืชืคื™ืกื” ืฉื”ื ื“ืœ"ืŸ ืจืง ืขื•ืœื”, ื•ืœื“ืจื•ืฉ ืื—ืจื™ื•ืช ืžืžื™ ืฉื™ื“ืข โ€“ ื•ืฉืชืง.ื‘ื•ืขื” ืœื ื ื•ืฆืจืช ืจืง ืžื›ืกืฃ โ€“ ื”ื™ื ื ื•ืฆืจืช ืžื”ื•ื ืื” ืขืฆืžื™ืช ืงื‘ื•ืฆืชื™ืช.


๐ŸŽญ ืคืจืง ืื‘ื•ื“: โ€œืœื™ื•ื•ื™ ืืœ ื”ืชื”ื•ืโ€ โ€“ ื“ื•ืจ ื”"ืžืœื•ื•ื™ ืžืฉืงื™ืขื™ื" ื•ืžืฉื‘ืจ ื”ื‘ื•ืขื”

ื‘ืขืฉื•ืจ ื”ืื—ืจื•ืŸ ืฆืžื—ื” ื‘ื™ืฉืจืืœ ืชืขืฉื™ื™ื” ืฉืœ "ืžืœื•ื•ื™ ืžืฉืงื™ืขื™ื", ื—ืœืงื ืฆืขื™ืจื™ื ืœืœื ื”ื›ืฉืจื”, ื ื™ืกื™ื•ืŸ ืื• ื”ื‘ื ื” ื‘ืกื™ืกื™ืช ื‘ืžื™ืžื•ืŸ, ืฉื•ืง ื”ื ื“ืœ"ืŸ ืื• ืกื™ื›ื•ืŸ ืืฉืจืื™. ื›ืœ ืžื” ืฉื”ื ืจืื• ื‘ื—ื™ื™ื”ื ื–ื” ืฉื•ืง ืฉืขื•ืœื”. ืžื‘ื—ื™ื ืชื โ€“ ื“ื™ืจื” ื”ื™ื "ืืคืก ืกื™ื›ื•ืŸ", ืžื™ืžื•ืŸ ื”ื•ื "ื›ื•ื— ืงื ื™ื™ื”", ื•ืชืฉื•ืื”? ืžื™ ืฆืจื™ืš ืชืฉื•ืื” ื›ืฉื™ืฉ ืžื‘ืฆืข?!

๐Ÿงƒ ื™ืœื“ื™ื ืžืฉื“ืœื™ื ื™ืœื“ื™ื

ื‘ื–ืžืŸ ืฉื‘ืขื•ืœื ื”ืžืฉืงื™ืขื™ื ืžื—ืคืฉื™ื ืžื•ื“ืœื™ื ืฉืœ ืชืฉื•ืื” ืžื•ืœ ืกื™ื›ื•ืŸ, ื‘ื™ืฉืจืืœ ื”ืชืจื’ืœื ื• ืœืจืื•ืช ืคืจืกื•ืžื™ื ืžื•ืคืจื›ื™ื:

  • "ืื™ืš ืงื ื™ืชื™ ื“ื™ืจื” ื‘ืœื™ ื”ื•ืŸ ืขืฆืžื™?"
  • "ื”ืฉืงืขืชื™ ื‘-4 ื“ื™ืจื•ืช ืœืคื ื™ ื’ื™ืœ 30!"
  • "ืงื— ืœื™ื•ื•ื™ ื•ื”ื’ืฉื ื—ืœื•ื โ€“ ื’ื ืืชื” ื™ื›ื•ืœ ืœืงื ื•ืช ื“ื™ืจื” ื‘ื˜ื‘ืจื™ื” ื‘ืžื—ื™ืจ ืชืœ ืื‘ื™ื‘ื™!"

ื”ืคืœื˜ืคื•ืจืžื•ืช ื”ื—ื‘ืจืชื™ื•ืช ืฉื™ืžืฉื• ืœื”ื ื›ืงืจืงืข ืฉื™ื•ื•ืงื™ืช, ื•ื”ืฆื™ื‘ื•ืจ โ€“ ื•ื‘ืขื™ืงืจ ืฆืขื™ืจื™ื โ€“ ื”ืคืš ืœื˜ืจืฃ ืงืœ:

โ ืชื•ืคืขื” ืžื“ืื™ื’ื” ื‘ืžื™ื•ื—ื“ ื”ื™ื ืฉืฉื ื™ ืฆืขื™ืจื™ื ื‘ืœื™ ื ื›ืกื™ื, ื‘ืœื™ ื”ื•ืŸ ื•ื‘ืœื™ ื”ื‘ื ื”, ืžื™ื™ืฆืจื™ื ืื—ื“ ืœืฉื ื™ ืœื’ื™ื˜ื™ืžืฆื™ื” โ€“ ื•ืื– ืœื•ืงื—ื™ื ืžืฉื›ื ืชืื•ืช ืขืœ ืื•ื•ื™ืจ ื•ืžื•ืฉื›ื™ื ืื—ืจื™ื”ื ืขืฉืจื•ืช ืื—ืจื™ื. โž

๐Ÿ’ฅ ื”ืžื—ื™ืจ: ืจื›ื™ืฉื•ืช ื‘ืžื—ื™ืจื™ื ื›ืคื•ืœื™ื ืžื”ืฉื•ื•ื™ ื”ื›ืœื›ืœื™

ื‘ืคื•ืขืœ, ืžื” ืฉื”ืชืจื—ืฉ ื”ื•ื ืชื”ืœื™ืš ืžืกื•ื›ืŸ ืฉืœ ืฉื›ื ื•ืข ืขืฆืžื™ ืงื•ืœืงื˜ื™ื‘ื™, ืฉื‘ื• ืขืกืงืื•ืช ื‘ื•ืฆืขื• ื‘ืžื—ื™ืจื™ื ืžื ื•ืชืงื™ื ืžืขืจืš ืคื•ื ื“ืžื ื˜ืœื™ โ€“ ืชื•ืš ื ื™ืฆื•ืœ ืžื‘ืฆืขื™ ืžื™ืžื•ืŸ, ืžืชืŸ ื”ืชื—ื™ื™ื‘ื•ื™ื•ืช ื—ืกืจื•ืช ืื—ืจื™ื•ืช, ื•ื”ืฆื’ื” ืฉืœ ืขืกืงืื•ืช ื›ืื™ืœื• ื”ืŸ ื”ื–ื“ืžื ื•ืช ืฉืœื ืชื—ื–ื•ืจ.ื›ืš ื ืจื›ืฉื• ื“ื™ืจื•ืช ื‘ืคืจื™ืคืจื™ื” ื‘ืžื—ื™ืจื™ื ืฉืœ 1.5โ€“2 ืžื™ืœื™ื•ืŸ ืฉ"ื—, ืขื ืฉื›ืจ ื“ื™ืจื” ืฉืœ 2,500 ืฉ"ื— ื‘ื—ื•ื“ืฉ. ืฉื™ืขื•ืจ ื”ืชืฉื•ืื”? ืกื‘ื™ื‘ 1.5% ื‘ืจื•ื˜ื•. ื•ื”ืจื™ื‘ื™ืช? 5% ื•ืžืขืœื”.ืžื“ื•ื‘ืจ ื‘ืื•ื‘ื“ืŸ ืžื™ื™ื“ื™ ืฉืœ ื”ื•ืŸ, ืœื ื‘ื”ืฉืงืขื”.

๐Ÿงจ ื”ืคื™ืฆื•ืฅ ื”ืžืชืงืจื‘

ื›ืžื• ื‘ื›ืœ ืคื™ืฆื•ืฅ ื‘ื•ืขื”, ื”ื“ื•ืžื™ื ื• ื™ืชื—ื™ืœ ื‘ื ืงื•ื“ืช ื”ืงืฆื”: ืžืฉืงื™ืขื™ื ืงื˜ื ื™ื, ืฉืœืงื—ื• ืžื™ื ื•ืฃ ืงื™ืฆื•ื ื™, ืขื ื“ื™ืจื•ืช ื‘ืคืจื™ืคืจื™ื”, ื•ื‘ืœื™ ื›ืจื™ืช ื‘ื˜ื—ื•ืŸ.ื”"ืžืœื•ื•ื”" ื™ื™ืขืœื, ื”ืงื‘ืœืŸ ื™ืคืฉื•ื˜ ืจื’ืœ, ื•ื”ื‘ื ืง ื™ื“ืจื•ืฉ ืชืฉืœื•ืžื™ื. ื•ื›ืžื• ืชืžื™ื“ โ€“ ื”ืื—ืจื™ื•ืช ืชื™ืคื•ืœ ืขืœ ื”ืจื•ื›ืฉื™ื, ืœื ืขืœ ื”ืžืฉื•ื•ืงื™ื.


๐Ÿง   "ืœื™ื•ื•ื™ ืืœ ื”ืชื”ื•ื" โ€“ ืขืœื™ื™ืชื ื•ื ืคื™ืœืชื ืฉืœ ืžืœื•ื•ื™ ื”ืžืฉืงื™ืขื™ื ื‘ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ื™ืฉืจืืœื™

ืžืืช: ื—ื™ื™ื ืื˜ืงื™ืŸ | ืฉืžืื™ ืžืงืจืงืขื™ืŸ ื•ืžื—ื‘ืจ ื”ืกืคืจ "ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ"

๐ŸŽญ ื”ืงื“ืžื”: ื”ืชื•ืคืขื” ืฉื›ื•ืœื ื”ืชืขืœืžื• ืžืžื ื”

ืื—ืช ื”ืชื•ืคืขื•ืช ื”ืžืจื›ื–ื™ื•ืช โ€“ ื•ื”ื”ืจืกื ื™ื•ืช ื‘ื™ื•ืชืจ โ€“ ื‘ื‘ื ื™ื™ืช ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ื‘ื™ืฉืจืืœ ืœื ื”ื’ื™ืขื” ืžื”ื‘ื ืงื™ื, ื”ืงื‘ืœื ื™ื ืื• ื”ืจื’ื•ืœื˜ื•ืจื™ื. ื”ื™ื ืฆืžื—ื” ืžืชื—ืช ืœืจื“ืืจ, ื‘ื™ืŸ ืคื•ืกื˜ื™ื ื‘ืื™ื ืกื˜ื’ืจื ืœืกื˜ื•ืจื™ื– ื‘ื˜ื™ืงื˜ื•ืง: ื“ื•ืจ ื—ื“ืฉ ืฉืœ "ืžืœื•ื•ื™ ืžืฉืงื™ืขื™ื" โ€“ ืฆืขื™ืจื™ื ื—ืกืจื™ ื”ื›ืฉืจื” ืฉืžื›ืจื• ื—ืœื•ื ืžืกื•ื›ืŸ ืชื—ืช ืžืกื•ื•ื” ืฉืœ ืœื™ื•ื•ื™ ืžืงืฆื•ืขื™.

ืืœื• ืœื ื”ื™ื• ืœื™ื•ื•ื™ โ€“ ืืœื ืฉื™ื“ื•ืœ.

๐Ÿงƒ ื™ืœื“ื™ื ืžืฉื“ืœื™ื ื™ืœื“ื™ื

ื‘ืชื•ืš ืฉื ื™ื ื‘ื•ื“ื“ื•ืช ื ื•ืฆืจื• ืงื”ื™ืœื•ืช ื—ื‘ืจืชื™ื•ืช ืฉื‘ื”ืŸ ืฆืขื™ืจื™ื ื‘ื ื™ 25โ€“35 ืฉื›ื ืขื• ืื—ื“ ืืช ื”ืฉื ื™ ืฉื”ืฉืงืขื•ืช ื ื“ืœ"ืŸ ื”ืŸ "ื”ื“ืจืš ื”ื‘ื˜ื•ื—ื” ืœื”ืชืขืฉืจ". ืœื ืžืฉื ื” ืื ืื™ืŸ ืœืš ื”ื•ืŸ ืขืฆืžื™, ืœื ืžืฉื ื” ืื ืืชื” ืœื ืžื‘ื™ืŸ ืืช ื”ื”ืกื›ื โ€“ ื”ืขื™ืงืจ ืœื”ื—ื–ื™ืง ื“ื™ืจื”.ื“ื•ื’ืžืื•ืช ืœืคื•ืกื˜ื™ื ื ืคื•ืฆื™ื:

  • "ืื™ืš ืงื ื™ืชื™ 3 ื“ื™ืจื•ืช ืœืคื ื™ ื’ื™ืœ 30 (ื‘ืœื™ ืฉืงืœ ื”ื•ืŸ ืขืฆืžื™)"
  • "ืœืงื•ื— ืฉืœื™ ืงื ื” ื“ื™ืจื” ื‘ื‘ืืจ ืฉื‘ืข ื‘-1.7 ืžื™ืœื™ื•ืŸ โ€“ ื›ืœ ื—ื•ื“ืฉ ื ืฉืืจ ืœื• 300 ืฉ"ื— ืคืืกื™ื‘ื™ื™ื!"
  • "ื”ืฉืงืขื” ื ื“ื™ืจื”: ืžื™ื ื•ืฃ ืžืœื, ื”ื—ื–ืจ ื—ื•ื“ืฉื™ ื ืžื•ืš, ื•ืชืฉื•ืื” ืžื‘ื˜ื™ื—ื”!"

ืืœื ืฉื‘ืžืงืจื™ื ืจื‘ื™ื:

  • ื”ื ื›ืก ืฉื ืจื›ืฉ ื”ื™ื” ื™ืงืจ ืคื™ ืฉื ื™ื™ื ืžืขืจื›ื• ื”ืืžื™ืชื™.
  • ื”ื”ื—ื–ืจ ื”ื—ื•ื“ืฉื™ ื›ื™ืกื” ื‘ืงื•ืฉื™ ืืช ื”ืจื™ื‘ื™ืช.
  • ื•ื”ืžืฉืงื™ืข โ€“ ืœื ื”ื‘ื™ืŸ ืฉืžื“ื•ื‘ืจ ื‘ืคืฆืฆื” ืžืชืงืชืงืช.

๐Ÿ“‰ ืขืจืš? ืชืฉื•ืื”? ืžื™ืžื•ืŸ? ืฉื›ื—ื• ืžื–ื”

ื”ืžืœื•ื•ื” ืœื ืขืฉื” ื ื™ืชื•ื— ืชืฉื•ืื” ืจื™ืืœื™. ื”ื•ื ืœื ื‘ื“ืง ื”ืื ื”ืžื—ื™ืจ ืžื ื•ืชืง ืžื”ืฉื•ื•ื™ ื”ืคื•ื ื“ืžื ื˜ืœื™. ื”ื•ื ื‘ืขื™ืงืจ ืชื™ื•ื•ืš ื‘ื™ืŸ ืงื‘ืœืŸ ืฉืชืงื•ืข ืขื ืžืœืื™, ืœื‘ื ืง ืฉืฆืจื™ืš ืœืกื’ื•ืจ ื™ืขื“, ื•ืœืจื•ื›ืฉ ืฉืœื ื™ื“ืข ืžื” ื”ื•ื ืงื•ื ื”.ื•ื›ืฉื”ื‘ื•ืขื” ืชืชืคื•ืฆืฅ, ื™ืงืจื” ื‘ื“ื™ื•ืง ืžื” ืฉืงืจื” ื‘ืืจื”"ื‘ ื‘ืžืฉื‘ืจ ื”ืกืื‘-ืคืจื™ื™ื:

  • ื”ื“ื™ืจื” ืœื ืชื™ืžื›ืจ ืืคื™ืœื• ื‘ืžื—ืฆื™ืช ืžืžื—ื™ืจื”.
  • ื”ืžืฉืงื™ืข ื”ืงื˜ืŸ ื™ื™ืฉืืจ ืขื ื—ื•ื‘, ื‘ืœื™ ื ื›ืก ื ื–ื™ืœ.
  • ื”ืžืœื•ื•ื” ื™ื™ืขืœื ืžื”ืฉื•ืง โ€” ื›ื™ ืžืžื™ืœื ืื™ืŸ ืœื• ืื—ืจื™ื•ืช ืžืฉืคื˜ื™ืช.

๐Ÿงจ ืžืกืงื ื”: ืœื™ื•ื•ื™ ืืœ ืคื™ ื”ืชื”ื•ื

ื›ืžื• ืฉืžื“ืจื™ืš ืชื™ื™ืจื™ื ื—ืกืจ ืื—ืจื™ื•ืช ืขืœื•ืœ ืœื”ื•ื‘ื™ืœ ืงื‘ื•ืฆื” ืืœ ืคื™ ืชื”ื•ื โ€“ ื›ืš ื’ื "ืžืœื•ื•ื™ ื”ืžืฉืงื™ืขื™ื" ื”ื•ื‘ื™ืœื• ืืœืคื™ ื™ืฉืจืืœื™ื, ืจื•ื‘ื ื—ืกืจื™ ื™ื“ืข, ืœืจื›ื™ืฉื•ืช ืžืกื•ื›ื ื•ืช ื•ืžื ื•ืคื—ื•ืช.ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ืื™ื ื” ืจืง ืชื•ืฆืื” ืฉืœ ืจื™ื‘ื™ืช ื ืžื•ื›ื” ืื• ืขื•ื“ืฃ ืืฉืจืื™ โ€“ ืืœื ืฉืœ ืชืจื‘ื•ืช. ืชืจื‘ื•ืช ืฉืœ ื‘ื•ืจื•ืช, ืงื™ืฆื•ืจ ื“ืจืš, ื•ืชืฉื•ืงื” ืœื”ืชืขืฉืจ ืžื”ืจ.

๐Ÿ› ๏ธ ื•ืžื” ืขื›ืฉื™ื•?

  • ืœื“ืจื•ืฉ ืคื™ืงื•ื— ืขืœ ืชื—ื•ื ื”ืœื™ื•ื•ื™ ืœืžืฉืงื™ืขื™ ื ื“ืœ"ืŸ โ€“ ื›ื•ืœืœ ืจื™ืฉื•ื™, ื”ื›ืฉืจื”, ื•ืืชื™ืงื”.
  • ืœื—ื ืš ืืช ื”ืฆื™ื‘ื•ืจ ืœื”ื‘ื™ืŸ ืืช ื”ื”ื‘ื“ืœ ื‘ื™ืŸ "ืžื—ื™ืจ" ืœ"ืฉื•ื•ื™", ื•ื‘ื™ืŸ "ืžื™ื ื•ืฃ" ืœ"ืžืœื›ื•ื“ืช".
  • ื•ื™ื•ืชืจ ืžื”ื›ื•ืœ โ€“ ืœื—ืฉื•ืฃ ืืช ื”ืžื ื’ื ื•ืŸ ืฉืื™ืคืฉืจ ืืช ื”ืคืืจืกื” ื”ื–ื•.



ืืคืงื˜ ื“ืื ื™ื ื’-ืงืจื•ื’ืจ ืžืกื™ื™ืข ืœืขื™ืฆื•ื‘ ื“ืขืช ืงื”ืœ ื•ื‘ื ื™ื™ืช ื ืจื˜ื™ื‘ ืชืงืฉื•ืจืชื™ ืกื‘ื™ื‘ ืžื—ืกื•ืจ ื•ืขืœื™ื•ืช ืžื—ื™ืจื™ื ื‘ื ื“ืœ"ืŸ ื‘ื›ืžื” ื“ืจื›ื™ื:

  • ื‘ื™ื˜ื—ื•ืŸ ืขืฆืžื™ ืฉืœ ื“ื•ื‘ืจื™ื ืœื-ืžื•ืžื—ื™ื: ืื ืฉื™ื ื—ืกืจื™ ื™ื“ืข ืขืžื•ืง ื‘ืชื—ื•ื ื”ื ื“ืœ"ืŸ ื ื•ื˜ื™ื ืœื“ื‘ืจ ื‘ื‘ื™ื˜ื—ื•ืŸ ืจื‘ ืขืœ ืกื™ื‘ื•ืช ืœืขืœื™ื•ืช ืžื—ื™ืจื™ื ืื• ืžื—ืกื•ืจ, ื’ื ืื ืื™ืŸ ื‘ื™ื“ื™ื”ื ื ืชื•ื ื™ื ืื• ื”ื‘ื ื” ืžืงืฆื•ืขื™ืช124. ื”ื‘ื™ื˜ื—ื•ืŸ ื”ื–ื” ืžืฉืคื™ืข ืขืœ ื”ืฆื™ื‘ื•ืจ, ื‘ืžื™ื•ื—ื“ ืขืœ ืžื™ ืฉื’ื ืœื• ืื™ืŸ ื™ื“ืข ื‘ืชื—ื•ื, ื•ื™ื•ืฆืจ ืชื—ื•ืฉืช ืืžื™ื ื•ืช.
  • ืคืฉื˜ื•ืช ื”ืžืกืจื™ื: ืžืกืจื™ื ืคื•ืคื•ืœื™ืกื˜ื™ื™ื ("ื™ืฉ ืžื—ืกื•ืจ ื—ืžื•ืจ", "ื”ืžื—ื™ืจื™ื ืจืง ื™ืขืœื•") ืงืœื™ื˜ื™ื ื™ื•ืชืจ ื•ื ืชืคืกื™ื ื›ืืžื™ืชื™ื™ื, ื‘ืขื•ื“ ืฉืžื•ืžื—ื™ื ืฉืžืกื‘ื™ืจื™ื ื‘ืื•ืคืŸ ืžื•ืจื›ื‘ ืื• ืžืกื•ื™ื’ ืคื—ื•ืช ืžืฆืœื™ื—ื™ื ืœืกื—ื•ืฃ ืืช ื“ืขืช ื”ืงื”ืœ24.
  • ื”ื“ื”ื•ื“ ื‘ืžื“ื™ื”: ื”ืชืงืฉื•ืจืช ื ื•ื˜ื” ืœื”ื‘ืœื™ื˜ ืงื•ืœื•ืช ื ื—ืจืฆื™ื ื•ืคืฉื•ื˜ื™ื, ื’ื ืื ื”ื ืœื ืžื‘ื•ืกืกื™ ื ืชื•ื ื™ื, ื•ื›ืš ื ื‘ื ื” ื ืจื˜ื™ื‘ ืฉืžืชื—ื–ืง ืืช ืขืฆืžื• โ€“ ื”ืฆื™ื‘ื•ืจ ืฉื•ืžืข ืฉื•ื‘ ื•ืฉื•ื‘ ืืช ืื•ืชืŸ ื˜ืขื ื•ืช, ื•ืžืืžื™ืŸ ืœื”ืŸ24.
  • ื”ืขืจื›ืช-ื™ืชืจ ืฉืœ ื”ืฆื™ื‘ื•ืจ: ื”ืฆื™ื‘ื•ืจ ืขืฆืžื•, ืฉืื™ื ื• ื‘ืงื™ื ื‘ืžื•ืจื›ื‘ื•ื™ื•ืช ืฉื•ืง ื”ื ื“ืœ"ืŸ, ื ื•ื˜ื” ืœื”ืืžื™ืŸ ืฉื”ื•ื ืžื‘ื™ืŸ ืืช ื”ืžืฆื‘, ื•ืžืงื‘ืœ ื‘ืฉื•ื•ื™ื•ืŸ ื ืคืฉ ืื• ืืฃ ื‘ื”ืชืœื”ื‘ื•ืช ืืช ื”ืžืกืจื™ื ื”ืคืฉื•ื˜ื™ื ืฉืžื•ืขื‘ืจื™ื ืืœื™ื•12.

ื›ืš, ืืคืงื˜ ื“ืื ื™ื ื’-ืงืจื•ื’ืจ ื™ื•ืฆืจ ืžืขื’ืœ ืฉื‘ื• ื—ื•ืกืจ ื™ื“ืข ืžื•ื‘ื™ืœ ืœื‘ื™ื˜ื—ื•ืŸ ืขืฆืžื™ ืžื•ืคืจื–, ืฉืžื•ื‘ื™ืœ ืœื”ื“ื”ื•ื“ ืชืงืฉื•ืจืชื™, ืฉืžื—ื–ืง ืืช ื“ืขืช ื”ืงื”ืœ โ€“ ื’ื ืื ื”ื™ื ืžื‘ื•ืกืกืช ืขืœ ื”ื ื—ื•ืช ืฉื’ื•ื™ื•ืช.




ื“ื•ื’ืžืื•ืช ืœืื•ืคื•ืจื™ื” ื‘ืœืชื™ ืžื•ืกื‘ืจืช ืฉืœ ื”ื”ืžื•ืŸ, ื”ืชื ื”ื’ื•ืช ื‘ืœืชื™ ืจืฆื™ื•ื ืœื™ืช ืขืœ ื‘ืกื™ืก ืฆืคื™ื™ื” ื•ืืžื•ื ื” ืฉืžื“ื‘ื™ืงื” ืืช ื”ื”ืžื•ืŸ ื ื™ืชืŸ ืœืžืฆื•ื ื‘ืฉืชื™ ื”ื›ืชื‘ื•ืช ื”ืœืœื• ืฉืžื ืชื—ื•ืช ื•ืžืกื‘ื™ืจื•ืช ืืช ื”ืชื•ืคืขื” ื”ื–ื• ืฉืœ ื˜ื™ืคืฉื•ืช ื”ื”ืžื•ื ื™ื: ื‘ื•ืขืช ื ืจื˜ื™ื‘ ื• ื˜ืจื™ื™ื“ ืžืžื“"ื™ื ืืœื• ื”ื ืจืง ืฉื ื™ื™ื ืžื”ื‘ื™ื˜ื•ื™ื™ื ื”ืžื•ืคื™ืขื™ื ื‘ื”ืกื‘ืจื™ื ืœืชื•ืคืขืช ื”ืจื™ืฆื” ื‘ืฆื™ืคื™ื™ื” ืœืจื•ื•ื—ื™ื.


"ื ื›ื•ืŸ ืื• ืœื ื ื›ื•ืŸ, ื“ื‘ืจ ื‘ื‘ื™ื˜ื—ื•ืŸ"

17Jun

ืžืฉื‘ืจ ื”ืืงื•ื•ื™ื˜ื™ ื‘ืžืขืจื›ืช ื”ื‘ื ืงืื™ืช: ืื™ืš ื˜ืขื•ื™ื•ืช ื‘ื”ืขืจื›ืช ืฉื•ื•ื™ ืžืกื›ื ื•ืช ืืช ื”ื™ืฆื™ื‘ื•ืช ื”ืคื™ื ื ืกื™ืช ืฉืœ ื™ืฉืจืืœ

ืžืฉื‘ืจ ื”ืืงื•ื•ื™ื˜ื™ ื”ืฉืœื™ืœื™ ื‘ืžืขืจื›ืช ื”ื‘ื ืงืื™ืช ื”ื™ืฉืจืืœื™ืช: ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™ ืฉืœ ืžื“ื™ื ื™ื•ืช ื”ืืฉืจืื™ - ืžื” ืงื•ืจื” ื›ืฉืžืชื‘ืœื‘ืœื™ื ื•ืžื‘ืœื‘ืœื™ื ื‘ื™ืŸ ืžื—ื™ืจ ืœืฉื•ื•ื™.


"ื”ื‘ื ืงื™ื ื‘ื™ืฉืจืืœ ืขื ืืงื•ื•ื™ื˜ื™ ืฉืœื™ืœื™ ื›ื™ ื” - LTV ื—ื•ืฉื‘ ืœืคื™ LTP, ืื™ืŸ ืœื”ื ื‘ื˜ื•ื—ื•ืช ื•ืื™ืŸ ืœื”ื ืžื” ืœืžืžืฉ. ื”ื ื”ืขื ื™ืงื• ื”ืœื•ื•ืื•ืช ืœืคื™ ืžื—ื™ืจ ื•ืœื ืœืคื™ ืฉื•ื•ื™. ื’ื™ืฉืช "ืฉื™ื›ืคื•ืœ ื•ื”ืขืชืงืช ืžื—ื™ืจื™ื" ื•ื’ื™ืฉืช "ืœืกืคืจ ื‘ื›ืžื” ื ืžื›ืจื” ืื• ื ืžื›ืจื• ื“ื™ืจื•ืช ืœื™ื“" ื’ืจืžื• ืœื‘ื ืงื™ื ืœื—ืœืง ืžืฉื›ื ืชืื•ืช ืœืคื™ ืžื—ื™ืจ ืœืœื ื›ืœ ื‘ื“ื™ืงื” ื•ื‘ื—ื™ื ื” ื›ืœื›ืœื™ืช ืฉืœ ื”ืขืกืงืื•ืช" - ื—ื™ื™ื ืื˜ืงื™ืŸ, ืฉืžืื™ ืžืงืจืงืขื™ืŸ, ืื ืœื™ืกื˜ ื•ื—ื•ืงืจ ื ื“ืœ"ืŸ, ืžื—ื‘ืจ ื”ืกืคืจ ื”ืกืคืจ ื‘ื•ืขืช ื ื“ืœ"ืŸ

"ืžื—ื™ืจ ื”ื•ื ื ืชื•ืŸ ืฉื•ืง ืฉื”ืชืงื‘ืœ ื‘ืขื‘ืจ ืื• ืžืชืงื‘ืœ ื‘ื”ื•ื•ื”, ืฉื•ื•ื™ ื”ื•ื ืžืกืงื ื” ื›ืœื›ืœื™ืช ืขืœ ืžื—ื™ืจ ืฉืจืื•ื™ ืฉื™ืชืงื‘ืœ" - ืชื•ืจืช ื”ืฉืžืื•ืช

ื”ืžืฆื‘ ื”ื ื•ื›ื—ื™: ื›ืฉื”ื‘ื ืงื™ื ืžื’ืœื™ื ืฉื”ื ืขื™ืจื•ืžื™ื

ื”ืžืขืจื›ืช ื”ื‘ื ืงืื™ืช ื”ื™ืฉืจืืœื™ืช ืžืชืžื•ื“ื“ืช ื›ื™ื•ื ืขื ืชื•ืคืขื” ืžื“ืื™ื’ื” ืฉืœ ืืงื•ื•ื™ื˜ื™ ืฉืœื™ืœื™ ื ืจื—ื‘. ืžืฆื‘ ื–ื” ื ื•ื‘ืข ืžืคืขืจ ืžื”ื•ืชื™ ื‘ื™ืŸ ื”ืฉื•ื•ื™ ื”ืืžื™ืชื™ ืฉืœ ื ื›ืกื™ ื”ื‘ื˜ื•ื—ื” ืœื‘ื™ืŸ ื”ืกื›ื•ืžื™ื ืฉื”ื•ืขื ืงื• ื‘ืžืฉื›ื ืชืื•ืช. ืฉื•ืจืฉ ื”ืžืฉื‘ืจ ื ืขื•ืฅ ื‘ืื™ืžื•ืฅ ืขื™ื•ื•ืจ ืฉืœ ื’ื™ืฉื•ืช ืฉื•ืžื•ืช ื‘ืขื™ื™ืชื™ื•ืช ื‘ืชืงื•ืคืช ืขืœื™ื™ืช ื”ืžื—ื™ืจื™ื.

ื”ื‘ืขื™ื” ื”ืžืจื›ื–ื™ืช: ื‘ืœื‘ื•ืœ ื‘ื™ืŸ "ืฉื•ื•ื™" ืœ"ืžื—ื™ืจ"

LTV ืžื•ืœ LTP โ€“ ื”ื”ื‘ื—ื ื” ื”ืงืจื™ื˜ื™ืช

ื‘ืขื•ื“ ืฉื™ื—ืก LTV (Loan to Value) ืืžื•ืจ ืœื”ืชื‘ืกืก ืขืœ ืฉื•ื•ื™ ื›ืœื›ืœื™ ืขืฆืžืื™, ื”ื‘ื ืงื™ื ื”ืฉืชืžืฉื• ื‘ืคื•ืขืœ ื‘-LTP (Loan to Price) โ€“ ื›ืœื•ืžืจ, ื—ื™ืฉื‘ื• ืืช ื”ื™ื—ืก ืœืคื™ ืžื—ื™ืจ ื”ืขืกืงื” ื‘ืคื•ืขืœ.

  • LTV ืืžื™ืชื™: ื”ืขืจื›ืช ืฉื•ื•ื™ ืฉืžืื™ืช ืžืงืฆื•ืขื™ืช, ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช, ื”ืžื‘ื•ืกืกืช ืขืœ ื ื™ืชื•ื— ืคื•ื ื“ืžื ื˜ืœื™ ืฉืœ ื”ื ื›ืก.
  • LTP: ื”ืžื—ื™ืจ ื‘ืคื•ืขืœ ืฉืฉื•ืœื, ืฉื ืงื‘ืข ืคืขืžื™ื ืจื‘ื•ืช ืœืœื ืงืฉืจ ืœืขืจืš ื”ื›ืœื›ืœื™.

ืฉื™ื˜ื•ืช ืฉืžืื™ื•ืช ืœืงื•ื™ื•ืช ืฉื”ื•ื‘ื™ืœื• ืœืžืฉื‘ืจ

1. ื’ื™ืฉืช "ืฉื›ืคื•ืœ ื•ื”ืขืชืงืช ืžื—ื™ืจื™ื"

ื”ืขืชืงืช ื ืชื•ื ื™ ืขืกืงืื•ืช ืงื•ื“ืžื•ืช ื›ื‘ืกื™ืก ืœืฉื•ืžื•ืช ื—ื“ืฉื•ืช, ืžื‘ืœื™ ืœื”ืชื—ืฉื‘ ื‘ืฉื•ื ื™ ืžื”ื•ืชื™ ื‘ื™ืŸ ื”ื ื›ืกื™ื, ื™ืฆืจื” ืฉื•ื•ื™ ืฉื•ืง ืžื ื•ืคื— ื•ืœื ืจื™ืืœื™.

2. ื’ื™ืฉืช "ื‘ื›ืžื” ื ืžื›ืจื” ื“ื™ืจื” ืœื™ื“"

ื”ืชื‘ืกืกื•ืช ืžื•ืคืจื–ืช ืขืœ ืžื—ื™ืจื™ ืขืกืงืื•ืช ืกืžื•ื›ื•ืช, ืžื‘ืœื™ ืœื‘ื—ื•ืŸ ืื ื”ืŸ ืจืœื•ื•ื ื˜ื™ื•ืช, ืฉื™ืงืคื” ืชืคื™ืกื” ืฉื’ื•ื™ื” ืฉื”ืฉื•ืง ืชืžื™ื“ ืฆื•ื“ืง โ€“ ื’ื ื›ืฉื‘ืจื•ืจ ืฉื”ื•ื ื‘ื•ืขื”.

ื”ืฉืœื›ื•ืช ื”ืžืฉื‘ืจ

ื. ื—ืฉื™ืคื” ืœืกื™ื›ื•ืŸ ืืฉืจืื™ ืžืขืจื›ืชื™

  • ื™ืจื™ื“ืช ืžื—ื™ืจื™ื ื—ื•ืฉืคืช ืืช ื”ื‘ื ืงื™ื ืœื›ืš ืฉื”ื‘ื˜ื•ื—ื•ืช ืื™ื ืŸ ืžื›ืกื•ืช ืืช ื™ืชืจืช ื”ื—ื•ื‘.
  • ืžื—ื“ืœื™ื ืขืชื™ื“ื™ื™ื ื™ื•ื‘ื™ืœื• ืœื”ืคืกื“ื™ื ืžื™ื™ื“ื™ื™ื ื•ืœืฆื•ืจืš ื‘ื”ืคืจืฉื•ืช ื”ื•ืŸ ืžืฉืžืขื•ืชื™ื•ืช.

ื‘. ืงื•ืฉื™ ืœืžืžืฉ ื‘ื˜ื•ื—ื•ืช

  • ื™ืจื™ื“ืช ืžื—ื™ืจื™ื ืขืœื•ืœื” ืœื”ืคื•ืš ืืช ืžื™ืžื•ืฉ ื”ื ื›ืกื™ื ืœืคืขื•ืœื” ื—ืกืจืช ืชื•ื—ืœืช.
  • ื›ืชื•ืฆืื”: ื™ืจื™ื“ื” ื‘ืืžื™ื ื•ืช ื”ืžืขืจื›ืช ื”ืคื™ื ื ืกื™ืช, ื—ืฉืฉ ืžืคื ื™ ืคืื ื™ืงื” ื‘ืฉื•ืง ื”ื”ื•ืŸ.

ื›ืฉืœ ืฉื™ื˜ืชื™ ื‘ื”ื‘ื ื” ื”ื›ืœื›ืœื™ืช ืฉืœ ืฉื•ื•ื™

ื”ื‘ื ืงื™ื ืœื ื‘ื™ืฆืขื• ืืช ื‘ื“ื™ืงื•ืช ื”ืฉื•ื•ื™ ื”ื ื“ืจืฉื•ืช:

  • ืœื ื‘ื—ื ื• ืคื•ื˜ื ืฆื™ืืœ ื”ื›ื ืกื”.
  • ืœื ื ื™ืชื—ื• ืชื—ื–ื™ื•ืช ืฉื•ืง ืื• ืชืจื—ื™ืฉื™ ืงื™ืฆื•ืŸ.
  • ืœื ื‘ื“ืงื• ืืช ื™ื›ื•ืœืช ื”ื”ื—ื–ืจ ื”ืืžื™ืชื™ืช ืฉืœ ื”ืœื•ื•ื”.
  • ืœื ื‘ื—ื ื• ืชืฉื•ืื•ืช ื›ืœื›ืœื™ื•ืช ืœืขื•ืžืช ืจื™ื‘ื™ืช ื”ืžืฉื›ื ืชื.

ื‘ืžืงื•ื ื›ืœ ืืœื” โ€“ ื‘ื—ืจื• ื‘"ืฉื•ื•ื™ ืฉื•ืง" ืฉืžื‘ื•ืกืก ืขืœ ืžื—ื™ืจ ืžื ื•ืคื—.

ืžื•ื“ืœื™ื ืœืชื™ืงื•ืŸ: ืฉื•ื•ื™ืฅ ื•ื’ืจืžื ื™ื”

ื”ืžื•ื“ืœ ื”ืฉื•ื•ื™ืฆืจื™:

  • ืฉืžืื™ ืขืฆืžืื™ ื—ื•ื‘ื”.
  • ืžื’ื‘ืœื•ืช LTV ื ื•ืงืฉื•ืช (80%).
  • ื”ืชื‘ืกืกื•ืช ืขืœ ืฉื•ื•ื™ ื‘ืœื‘ื“, ืœื ืขืœ ืžื—ื™ืจ.

ื”ืžื•ื“ืœ ื”ื’ืจืžื ื™:

  • ื“ื’ืฉ ืขืœ ืชืฉื•ืื” ื›ืœื›ืœื™ืช.
  • ื‘ื“ื™ืงื•ืช ื™ืฆื™ื‘ื•ืช ืคื™ื ื ืกื™ืช ืฉืœ ื”ืœื•ื•ื”.
  • ื“ืจื™ืฉื•ืช ื”ื•ืŸ ืขืฆืžื™ ืžืฉืžืขื•ืชื™ื•ืช (20โ€“30%).
  • ื”ืชืขืœืžื•ืช ืžืขืœื™ื•ืช ื—ื“ื•ืช ื‘ืžื—ื™ืจื™ื ืœืฆื•ืจื›ื™ ื”ืขืจื›ื”.

ื”ืžืœืฆื•ืช ืžื“ื™ื ื™ื•ืช ื‘ื™ืฉืจืืœ

1. ื—ื–ืจื” ืœื”ืขืจื›ื•ืช ืฉื•ื•ื™ ืขืฆืžืื™ื•ืช

ื™ืฉ ืœืืกื•ืจ ืขืœ ื”ื‘ื ืงื™ื ืœืืฉืจ ืžืฉื›ื ืชืื•ืช ืœืคื™ ืžื—ื™ืจ ืขืกืงื” ื‘ืœื‘ื“.

2. ื ื™ืชื•ื— ื›ืœื›ืœื™ ืžืขืžื™ืง ืœื›ืœ ืขืกืงื”

  • ื‘ื—ื™ื ืช ืคื•ื˜ื ืฆื™ืืœ ื”ื›ื ืกื”, ืžื™ืงื•ื, ืชื–ืจื™ืžื™ ืžื–ื•ืžื ื™ื.
  • ื—ื™ืฉื•ื‘ ื™ื—ืก ืฉื•ื•ื™-ืชืฉื•ืื” ืžื•ืœ ืจื™ื‘ื™ืช ื”ืžืฉื›ื ืชื.

3. ืฉืงื™ืคื•ืช ืจื’ื•ืœื˜ื•ืจื™ืช ืžืœืื”

  • ืคืจืกื•ื ืฉืžืื•ืช ืœืฆื™ื‘ื•ืจ.
  • ืจื’ื•ืœืฆื™ื” ื‘ืจื•ืจื” ืฉืœ ืžืชื•ื“ื•ืœื•ื’ื™ื™ืช ื”ืฉื•ืžื”.

4. ืฉื™ื ื•ื™ ืชืจื‘ื•ืช ื ื™ื”ื•ืœ ื”ืกื™ื›ื•ื ื™ื ื‘ื‘ื ืงื™ื

  • ืžื•ื“ืœื™ื ื”ืžืขืจื™ื›ื™ื ื™ืจื™ื“ื•ืช ืขืจืš ืขืชื™ื“ื™ื•ืช.
  • ืžืขืจื›ื•ืช ื”ืชืจืขื” ืžื•ืงื“ืžื•ืช.
  • ืชื’ืžื•ืœ ืžื‘ื•ืกืก ืื™ื›ื•ืช ืืฉืจืื™ ื•ืœื ื’ื™ื“ื•ืœ ื‘ื”ื™ืงืฃ ื”ื”ืœื•ื•ืื•ืช.

ืกื™ื›ื•ื

ื”ืžืฉื‘ืจ ื”ื ื•ื›ื—ื™ ื ื•ื‘ืข ืžื›ืฉืœ ื™ืกื•ื“ื™: ื”ื”ื ื—ื” ืฉืžื—ื™ืจ ืฉื•ืง ื”ื•ื ืฉื•ื•ื™ ื›ืœื›ืœื™. ืžืขืจื›ืช ื”ืืฉืจืื™ ื”ื™ืฉืจืืœื™ืช ื ืฉื‘ืชื” ื‘ืืฉืœื™ื™ืช ื‘ื˜ื•ื—ื•ืช ืžื ื•ืคื—ื•ืช โ€“ ื•ื ื—ืฉืคืช ื›ืขืช ืœืกื™ื›ื•ืŸ ืžืžืฉื™. ื”ื“ืจืš ืœืคืชืจื•ืŸ ืžื—ื™ื™ื‘ืช ืžื”ืคืš ืชืคื™ืกืชื™: ื—ื–ืจื” ืœืฉืžืื•ืช ืฉืžืจื ื™ืช, ืืฉืจืื™ ืžื‘ื•ืกืก ืกื™ื›ื•ืŸ, ื•ื‘ืงืจื” ืจื’ื•ืœื˜ื•ืจื™ืช ื”ื“ื•ืงื”. ืœืคืขื•ืœ ืขื›ืฉื™ื• โ€“ ืœืคื ื™ ืฉื”ืืฉืœื™ื” ืชืชืคื•ืฆืฅ ืœื’ืžืจื™.


ืžืฉื‘ืจ ื”ืืงื•ื•ื™ื˜ื™ ื”ืฉืœื™ืœื™ / The Negative Equity Crisis

ืขื‘ืจื™ืชEnglish
ื”ืžืฆื‘ ื”ื ื•ื›ื—ื™: ื›ืฉื”ื‘ื ืงื™ื ืžื’ืœื™ื ืฉื”ื ืขื™ืจื•ืžื™ื
ื”ืžืขืจื›ืช ื”ื‘ื ืงืื™ืช ื”ื™ืฉืจืืœื™ืช ืžืชืžื•ื“ื“ืช ื›ื™ื•ื ืขื ืชื•ืคืขื” ืžื“ืื™ื’ื” ืฉืœ ืืงื•ื•ื™ื˜ื™ ืฉืœื™ืœื™ ื ืจื—ื‘...
The Current State: When Banks Realize They're Naked
Israel's banking system is currently facing a troubling phenomenonโ€”widespread negative equity...
ื”ื‘ืขื™ื” ื”ืžืจื›ื–ื™ืช: ื‘ืœื‘ื•ืœ ื‘ื™ืŸ "ืฉื•ื•ื™" ืœ"ืžื—ื™ืจ"
ื‘ืขื•ื“ ืฉื™ื—ืก LTV ืืžื•ืจ ืœื”ืชื‘ืกืก ืขืœ ืฉื•ื•ื™ ื›ืœื›ืœื™ ืขืฆืžืื™, ื”ื‘ื ืงื™ื ื”ืฉืชืžืฉื• ื‘ืคื•ืขืœ ื‘-LTP...
The Core Issue: Confusing โ€œValueโ€ with โ€œPriceโ€
While LTV should rely on independent economic valuation, banks in practice used LTP...
ืฉื™ื˜ื•ืช ืฉืžืื™ื•ืช ืœืงื•ื™ื•ืช ืฉื”ื•ื‘ื™ืœื• ืœืžืฉื‘ืจ
1. ื’ื™ืฉืช "ืฉื›ืคื•ืœ ื•ื”ืขืชืงืช ืžื—ื™ืจื™ื"
2. ื’ื™ืฉืช "ื›ืžื” ืฉื™ืœื ื”ืฉื›ืŸ"
Flawed Valuation Practices That Fueled the Crisis
1. โ€œCopy-Paste Pricingโ€
2. โ€œWhat the Neighbor Paidโ€
ื”ืฉืœื›ื•ืช ื”ืžืฉื‘ืจ
- ื—ืฉื™ืคืช ื”ื‘ื ืงื™ื ืœืกื™ื›ื•ืŸ
- ืงื•ืฉื™ ื‘ืžื™ืžื•ืฉ ื‘ื˜ื•ื—ื•ืช
- ืื•ื‘ื“ืŸ ืืžื•ืŸ
Consequences of the Crisis
- Exposure to risk
- Difficulty realizing collateral
- Loss of trust
ื›ืฉืœ ืฉื™ื˜ืชื™ ื‘ื”ื‘ื ืช ืฉื•ื•ื™ ื›ืœื›ืœื™
ืœื ื‘ื•ืฆืขื• ื ื™ืชื•ื—ื™ื ื ื“ืจืฉื™ื, ื”ืกืชืžื›ื•ืช ืขืœ ืžื—ื™ืจื™ื ืžื ื•ืคื—ื™ื.
A Systemic Failure to Understand Economic Value
No proper analysis performed; reliance on inflated prices.
ืžื•ื“ืœื™ื ืœืชื™ืงื•ืŸ: ืฉื•ื•ื™ืฅ ื•ื’ืจืžื ื™ื”
ืฉื•ื•ื™ืฅ โ€“ ืฉืžืื™ ืขืฆืžืื™, ืžื’ื‘ืœืช LTV, ื ื™ืชื•ืง ื‘ื™ืŸ ืžื—ื™ืจ ืœืฉื•ื•ื™.
ื’ืจืžื ื™ื” โ€“ ื“ื’ืฉ ืขืœ ืชืฉื•ืื”, ื”ื•ืŸ ืขืฆืžื™ ื’ื‘ื•ื”.
Reform Models: Switzerland & Germany
Switzerland โ€“ Independent appraisers, LTV cap, separation of price and value.
Germany โ€“ Focus on yield, high equity requirements.
ื”ืžืœืฆื•ืช ืœื™ืฉืจืืœ
- ื—ื™ืฉื•ื‘ ืฉื•ื•ื™ ืืžื™ืชื™ ื‘ืœื‘ื“
- ื ื™ืชื•ื— ื›ืœื›ืœื™ ืžืขืžื™ืง
- ืฉืงื™ืคื•ืช ืจื’ื•ืœื˜ื•ืจื™ืช
- ืฉื™ื ื•ื™ ืชืจื‘ื•ืช ืกื™ื›ื•ืŸ
Recommendations for Israel
- True value-based calculations
- Deep economic analysis
- Regulatory transparency
- Risk culture reform
ืกื™ื›ื•ื
ื™ืฉ ืœื—ื–ื•ืจ ืœืฉืžืื•ืช ืฉืžืจื ื™ืช ื•ืžื‘ื•ืกืกืช ืกื™ื›ื•ืŸ โ€“ ืœืคื ื™ ืฉื”ื‘ื•ืขื” ืชืชืคื•ืฆืฅ.
Conclusion
A return to conservative, risk-based valuation is requiredโ€”before the bubble bursts.


16Jun

ืฉื•ืง ื”ื ื“ืœ"ืŸ ื‘ื™ืฉืจืืœ, ืžื—ื™ืจื™ ื“ื™ืจื•ืช ืืคืจื™ืœ 2025, ื™ืจื™ื“ืช ืžื—ื™ืจื™ื ื‘ื ื“ืœ"ืŸ, ื“ื™ืจื•ืช ื—ื“ืฉื•ืช, ื“ื™ืจื•ืช ื™ื“ ืฉื ื™ื™ื”, ืžื“ื“ ืžื—ื™ืจื™ ื“ื™ืจื•ืช, ื ื™ืชื•ื— ืฉื•ืง ื”ื“ื™ื•ืจ, ื”ืœืž"ืก ื ื“ืœ"ืŸ, ืžื’ืžื•ืช ื ื“ืœ"ืŸ ื‘ื™ืฉืจืืœ, ืชื™ืงื•ืŸ ืžื—ื™ืจื™ื, ืฉื•ืง ื ื“ืœ"ืŸ ืงืคื•ื, ื™ืจื™ื“ืช ืฉื•ื•ื™ ื“ื™ืจื•ืช, ื”ืฉื•ื•ืืช ืžื—ื™ืจื™ื ืœืคื™ ืžื—ื•ื–. ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ื™ืฉืจืืœื™ ืžืื•ืชืช ืขืœ ืฉื™ื ื•ื™ ื›ื™ื•ื•ืŸ โ€“ ืœืคื™ ื“ื•"ื— ื”ืœืž"ืก ืœืืคืจื™ืœ 2025, ื”ืžื—ื™ืจื™ื ื‘ื™ืจื™ื“ื” ื—ื•ื“ืฉื™ืช ื•ืฉื ืชื™ืช, ื›ื•ืœืœ ื™ืจื™ื“ื” ื—ื“ื” ื‘ื“ื™ืจื•ืช ื™ื“ ืฉื ื™ื™ื”. ื‘ื“ื•"ื— ื–ื” ืชืžืฆืื• ื ื™ืชื•ื— ืžืงืฆื•ืขื™ ืœืคื™ ืžื—ื•ื–ื•ืช, ื”ืคืจื“ื” ื‘ื™ืŸ ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ืœื™ื“ ืฉื ื™ื™ื”, ื•ืชื•ื‘ื ื•ืช ืงืจื™ื˜ื™ื•ืช ืขืœ ืžื’ืžื•ืช ื”ืžื—ื™ืจื™ื ื•ื”ืกื™ื›ื•ืŸ ืœืฉื—ื™ืงื” ืžืขืจื›ื™ืช.

2 ื“ื•ื—ื•ืช ื”ืชืคืจืกืžื• ืืชืžื•ืœ ( 15.6.2025 ) ื•ืื ืœื ื™ื•ืžืฆืื• ืชืจื’ื™ืœื™ื ื—ื“ืฉื™ื ื”ื›ื™ื•ื•ืŸ ื”ื•ื ื“ืจื•ืžื” - ื™ืจื™ื“ื•ืช.

ื‘ืกืคืจ ื‘ื•ืขืช ื ื“ืœ"ืŸ ื‘ื›ืจืš ื”ืฉืœื™ืฉื™ "ื”ืžืœื—ืžื” ื”ื’ื“ื•ืœื” ื•ืงืจื™ืกืชื” ืฉืœ ื”ืžืขืจื›ืช ื”ืคื™ื ื ืกื™ืช" ืื ื™ ืžืชืืจ ืืช ืื•ื‘ื“ืŸ ื”ืฉืœื™ื˜ื” ืฉืœ ื”ื‘ื ืงื™ื ื•ื”ืงื‘ืœื ื™ื ื‘ืฉื•ืง ื•ืืช ืงืจื™ืกืช ื”ืงื‘ืœื ื™ื ื•ื—ื“ืœื•ืช ื”ืคื™ืจืขื•ืŸ ืฉืœ ืžืฉืงื™ ื”ื‘ื™ืช ืืฉืจ ื™ืžื•ื˜ื˜ื• ืืช ื”ืžืขืจื›ืช ื”ืคื™ื ื ืกื™ืช.

ื”ื ื” ื ื™ืชื•ื— ืžืขืžื™ืง ืœื“ื•"ื— ื”ืœืž"ืก ืฉืคื•ืจืกื ื‘-15 ื‘ื™ื•ื ื™ 2025 ื‘ื ื•ืฉื ืขืกืงืื•ืช ื ื“ืœ"ืŸ ืœืžื’ื•ืจื™ื ื‘ืคื‘ืจื•ืืจโ€“ืืคืจื™ืœ 2025:


โš ๏ธ ืขื™ืงืจื™ ื”ืžืžืฆืื™ื ื•ื”ืžืกืจ ื”ืžืจื›ื–ื™:

ืงืจื™ืกื” ืฉืงื˜ื” ื•ืžืชืžืฉื›ืช ื‘ืฉื•ืง ื”ื“ื™ืจื•ืช โ€“ ื‘ื›ืœ ืกื•ื’ื™ ื”ืขืกืงืื•ืช, ื‘ื›ืœ ื”ืžื—ื•ื–ื•ืช, ื•ื‘ืคืจื˜ ื‘ื“ื™ืจื•ืช ื—ื“ืฉื•ืช.

ื”ื›ื•ืชืจืช ื”ืืžื™ืชื™ืช ืœื“ื•"ื— ืฆืจื™ื›ื” ืœื”ื™ื•ืช:

โื”ืงื•ื ื™ื ื ืขืœืžื™ื, ื”ืกื—ื•ืจื” ื ืขืจืžืชโž

๐Ÿ“‰ ืชืžื•ื ืช ืžืฆื‘ ืืจืฆื™ืช:

ืกืš ื”ืขืกืงืื•ืช โ€“ ื™ืจื™ื“ื” ื—ื“ื”:

  • 22,430 ื“ื™ืจื•ืช ื ืžื›ืจื• ื‘ืกื”"ื› ื‘ืคื‘ืจื•ืืจโ€“ืืคืจื™ืœ 2025, ื™ืจื™ื“ื” ืฉืœ:
    • 20.2% ืœืขื•ืžืช ื ื•ื‘ืžื‘ืจโ€“ื™ื ื•ืืจ.
    • 13.1% ื‘ืžื•ื ื—ื™ื ืžื ื•ื›ื™ ืขื•ื ืชื™ื•ืช.
    • 10.2% ืœืขื•ืžืช ื”ืชืงื•ืคื” ื”ืžืงื‘ื™ืœื” ืืฉืชืงื“.

ื“ื™ืจื•ืช ื—ื“ืฉื•ืช โ€“ ื”ืชืจืกืงื•ืช ื“ืจืžื˜ื™ืช:

  • 8,590 ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ื‘ืœื‘ื“, ืฉื”ืŸ ืจืง 38.3% ืžืกืš ื”ืขืกืงืื•ืช.
  • ื™ืจื™ื“ื” ืฉืœ:
    • 27.1% ืœืขื•ืžืช ื ื•ื‘ืžื‘ืจโ€“ื™ื ื•ืืจ.
    • 22.7% ืžื ื•ื›ื” ืขื•ื ืชื™ื•ืช ืœืขื•ืžืช ืืฉืชืงื“.
    • ื™ืจื™ื“ื” ื ื•ืกืคืช ืฉืœ 24.6% ื‘ืืคืจื™ืœ ื‘ืœื‘ื“ (ืœืขื•ืžืช ืžืจืฅ).

ื“ื™ืจื•ืช ื™ื“ ืฉื ื™ื™ื” โ€“ ื”ืื˜ื” ื›ืœืœื™ืช:

  • 13,840 ื“ื™ืจื•ืช โ€“ ื™ืจื™ื“ื” ืฉืœ 9.4% ืžื”ื—ื•ื“ืฉื™ื ื”ืงื•ื“ืžื™ื.
  • ืืš ืœืขื•ืžืช ืืฉืชืงื“ โ€“ ืขืœื™ื™ื” ืงืœื” ืฉืœ 0.8% ื‘ืœื‘ื“.

๐Ÿ—บ๏ธ ืคื™ืœื•ื— ื’ืื•ื’ืจืคื™ โ€“ ืงืจื™ืกื” ื—ื•ืฆืช ืžื—ื•ื–ื•ืช:

ืžื—ื•ื–ืฉื™ื ื•ื™ ื‘ื“ื™ืจื•ืช ื—ื“ืฉื•ืชืฉื™ื ื•ื™ ื‘ื“ื™ืจื•ืช ื™ื“ ืฉื ื™ื™ื”
ื™ืจื•ืฉืœื™ื-32.0%-10.2%
ืฆืคื•ืŸ-33.3%-16.0%
ื—ื™ืคื”-39.2%-7.3%
ืžืจื›ื–-24.2%-7.4%
ืชืœ ืื‘ื™ื‘-36.7%-7.9%
ื“ืจื•ื-37.2%-11.3%
ื™ื•"ืฉ-50.7%-2.7%

๐Ÿ“Œ ื‘ื•ืœื˜ ื‘ืžื™ื•ื—ื“: ื”ืชืžื•ื˜ื˜ื•ืช ื”ืžื—ื™ืจื™ื ื‘ืžื—ื•ื–ื•ืช ื”ืžืจื›ื–ื™ื™ื โ€“ ืชืœ ืื‘ื™ื‘, ื—ื™ืคื”, ื™ืจื•ืฉืœื™ื.


๐Ÿ™๏ธ ื™ื™ืฉื•ื‘ื™ื ื‘ื•ืœื˜ื™ื ื‘ื™ืจื™ื“ื•ืช ื—ืจื™ื’ื•ืช:

ื™ื™ืฉื•ื‘ืฉื™ื ื•ื™ ื“ื™ืจื•ืช ื—ื“ืฉื•ืชืฉื™ื ื•ื™ ื“ื™ืจื•ืช ื™ื“ ืฉื ื™ื™ื”
ืชืœ ืื‘ื™ื‘-ื™ืคื•-43.9%-5.6%
ื™ืจื•ืฉืœื™ื-35.9%-10.9%
ืื•ืคืงื™ื-36.5%ืœื ืžื•ืคื™ืข
ืœื•ื“-46.5%+3.5%
ื ืชื™ื‘ื•ืช-26.9%+14.1%
ื‘ืช ื™ื-59.3%-3.5%
ืคืชื— ืชืงื•ื•ื”-36.1%+4.3%
ื”ืจืฆืœื™ื”+100%-1.2%

๐Ÿ—๏ธ ืžืœืื™ ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ืฉื ื•ืชืจื• ืœืžื›ื™ืจื” โ€“ ืกื™ื’ื ืœ ืœืžืฉื‘ืจ ืขื•ื“ืฃ ื”ื™ืฆืข:

  • ื‘ืกื•ืฃ ืืคืจื™ืœ: 79,410 ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ืœื ื ืžื›ืจื•.
  • ืขืœื™ื™ื” ืฉืœ 20.5% ืœืขื•ืžืช ืืคืจื™ืœ 2024.
  • ืžืกืคืจ ื—ื•ื“ืฉื™ ื”ื™ืฆืข: 27.8 ื—ื•ื“ืฉื™ื โ€“ ื›ืœื•ืžืจ, ื™ื™ืงื— ื™ื•ืชืจ ืžืฉื ืชื™ื™ื ืœืžื›ื•ืจ ืืช ื”ื“ื™ืจื•ืช ื‘ืงืฆื‘ ื”ื ื•ื›ื—ื™.
  • 50% ืžื”ืžืœืื™ ืžืจื•ื›ื– ื‘ืช"ื (31.5%) ื•ื‘ืžืจื›ื– (24.3%) ื‘ืœื‘ื“.

๐Ÿ”Ž ืชื•ื‘ื ื•ืช ื•ื ื™ืชื•ื— ื‘ื™ืงื•ืจืชื™:

1. ื”ืงื•ื ื™ื ืžืชืจื—ืงื™ื, ื‘ืขื™ืงืจ ืžื”ืฉื•ืง ื”ืจืืฉื•ื ื™

ื”ืฆื™ื‘ื•ืจ ืžืื•ืชืช ื‘ืื•ืชื™ื•ืช ืงื™ื“ื•ืฉ ืœื‘ื ื”: ืœื ืงื•ื ื™ื ื‘ืžื—ื™ืจ ื”ื–ื” โ€“ ื‘ืžื™ื•ื—ื“ ื‘ื“ื™ืจื•ืช ื—ื“ืฉื•ืช, ืฉืžื”ื•ื•ืช ืืช ืฉื™ื ื”ื”ื•ื ืื” ื”ืคื™ื ื ืกื™ืช (LTP ื‘ืžืงื•ื LTV).

2. ืขื•ื“ืฃ ื”ื”ื™ืฆืข ืžืชื ืคื— ื›ืžื• ื‘ื•ืขื” ืื—ืจื•ื ื”

ืžืœืื™ ืžืชืคื•ืฆืฅ ืฉืœ ืขืฉืจื•ืช ืืœืคื™ ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ืžืขื™ื“ ืขืœ ืกื™ืจื•ื‘ ืงื•ืœืงื˜ื™ื‘ื™ ืฉืœ ื”ืฆื™ื‘ื•ืจ ืœืžืžืŸ ืืช ืฉื•ื•ื™ ื”ื ื›ืกื™ื ื”ืžื ื•ืคื—.

3. ื”ืžื™ืชื•ืŸ ื”ืžืชื’ืœื’ืœ โ€“ ื‘ื•ืขืช ืฉื™ื•ื•ื™ ื”ืžืฉืงืœ ื ืฉื‘ืจืช

ืœืื•ืจืš ื—ื•ื“ืฉื™ื ื ืฆืคืชื” ื”ืงืคืื” โ€“ ื›ืขืช ืื ื—ื ื• ืจื•ืื™ื ืฉื‘ื™ืจื” ื‘ืคื•ืขืœ ื‘ื›ืžื•ืช ื”ืขืกืงืื•ืช. ื”ืฉื•ืง ืžืชืคืจืง, ื•ื”ื”ื“ืฃ ื™ื›ื” ื‘ืงืจื•ื‘ ื’ื ื‘ืžื—ื™ืจื™ื ื”ืžื“ื•ื•ื—ื™ื.

4. ื”ืื™ื ื“ื™ืงืฆื™ื” ืœืžืขื‘ืจ ืœื ืงื•ื“ืช ื”ืืœ-ื—ื–ื•ืจ

ืฉื™ืขื•ืจ ื”ืžื™ืžื•ืฉื™ื ื‘ื™ืจื™ื“ื” ื—ื“ื”, ื—ื•ื“ืฉื™ ื”ื™ืฆืข ืžื˜ืคืกื™ื, ื•ืžืจื‘ื™ืช ื”ืขืกืงืื•ืช ื”ืŸ ื™ื“ ืฉื ื™ื™ื” (61.7%) โ€“ ืฉื•ืง ืจืืฉื•ื ื™ ืงื•ืจืก ืจืืฉื•ืŸ.

๐Ÿ“Œ ื”ืžืœืฆื•ืช:

  1. ืœืžืฉืงื™ืขื™ื: ืœื”ืชืจื—ืง ืžื”ืฉื•ืง ื”ืจืืฉื•ื ื™ โ€“ ื”ืงืจื™ืกื” ื›ื‘ืจ ื‘ืคื ื™ื.
  2. ืœืฆื™ื‘ื•ืจ: ืœื—ื›ื•ืช. ื”ื›ื•ื— ื‘ื™ื“ื™ื™ื ืฉืœื›ื. ืœื ืœื”ื™ื›ื ืก ืœืขืกืงืื•ืช ื‘ืžื—ื™ืจื™ื ืœื ืจืฆื™ื•ื ืœื™ื™ื.
  3. ืœืจื’ื•ืœื˜ื•ืจ: ืœื”ื›ืจื™ื– ืขืœ ืžืฉื‘ืจ ืขื•ื“ืฃ ื”ื™ืฆืข, ืœืฉืงื•ืœ ืกื•ื‘ืกื™ื“ื™ื•ืช ืžืคื•ืงื—ื•ืช ืจืง ืœืคืจื•ื™ืงื˜ื™ื ื‘ืžื—ื™ืจื™ ืฉื•ืง ืคื•ื ื“ืžื ื˜ืœื™ื™ื.
  4. ืœืฉืžืื™ื: ืœื”ืคืกื™ืง ืืช ืฉื™ื˜ืช ื”ืฉื›ืคื•ืœ โ€“ ืœื”ืขืจื™ืš ื›ืœ ื ื›ืก ืœืคื™ ืขืจื›ื• ื”ืคื•ื ื“ืžื ื˜ืœื™ ื‘ืœื‘ื“, ืœื ืœืคื™ ืžื—ื™ืจื™ื ื‘ื”ื™ืกื˜ืจื™ื”.

ื“ื•ื— ืžืกื›ื ืขืœ ืฉื™ื ื•ื™ ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช ืืคืจื™ืœ 2025

ืžื‘ื•ืกืก ืขืœ ืคืจืกื•ื ืœืž"ืก 183b/10 ืฉืœ ื”ืœืž"ืก


ืžื“ื“ ึธื›ืœืœื™ ( ื›ืœืœ ืกื•ื’ื™ ื”ื“ื™ืจื•ืช )

  • ืฉื™ื ื•ื™ ื—ื•ื“ืฉื™ (ืžืจืฅโ€“ืืคืจื™ืœ 2025 ืœืขื•ืžืช ืคื‘ืจื•ืืจโ€“ืžืจืฅ): โฌ‡๏ธ ื™ืจื™ื“ื” ืฉืœ 0.1%
  • ืฉื™ื ื•ื™ ืฉื ืชื™ (ืœืขื•ืžืช ืฉื ื” ืงื•ื“ืžื”): โฌ‡๏ธ ื™ืจื™ื“ื” ืฉืœ 2.3%
ืžืฉืงืคืช ืฉื—ืœ ื™ืจื™ื“ื” ื‘ืฉื•ืง ืฉื ืคืกืง ืขืœื™ื™ื•ืช.

ื“ื™ืจื•ืช ื—ื“ืฉื•ืช

  • ืฉื™ื ื•ื™ ื—ื•ื“ืฉื™: โฌ†๏ธ ืขืœื™ื™ื” ืฉืœ 0.4%
  • ืฉื™ื ื•ื™ ืฉื•ืง ื—ื•ืคืฉื™ (ื‘ืœื™ ืกื•ื‘ืกื“ื™ื”): โฌ†๏ธ ืขืœื™ื™ื” ืฉืœ 0.1%
  • ืฉื ืชื™: โฌ‡๏ธ ื™ืจื™ื“ื” ืฉืœ 2.1%
ืขืœ ืคื ื™ื•, ื”ืขืœื™ื™ื” ืฆื ื•ืขื” ื•ืœื ืžื•ื‘ื”ืงืช.

ืฉื™ื ื•ื™ ืžื—ื™ืจื™ื ืœืคื™ ืžื—ื•ื–ื™ื

ืžื—ื•ื–ืฉื™ื ื•ื™ ื—ื•ื“ืฉื™ืžื’ืžื”
ื™ืจื•ืฉืœื™ืโฌ†๏ธ +1.2%ืขืœื™ื™ื” ื—ื“ื”
ืžืจื›ื–โฌ†๏ธ +0.3%ืขืœื™ื™ื” ืงืœื”
ื—ื™ืคื”โฌ†๏ธ 0.0%ืงืคืื•ืŸ
ื“ืจื•ืโฌ‡๏ธ -0.2%ื™ืจื™ื“ื” ืžืชื•ื ื”
ืชืœ ืื‘ื™ื‘โฌ‡๏ธ -0.6%ื™ืจื™ื“ื” ืžื”ื•ืชื™ืช
ืฆืคื•ืŸโฌ‡๏ธ -1.3%ื™ืจื™ื“ื” ื—ื“ื”

ื“ื™ืจื•ืช ื™ื“ ืฉื ื™ื™ื” ( ื—ื™ืฉื•ื‘ )

  • ื”ืœืž"ืก ืœื ืคืจืกืžื” ืžื“ื“ ื ืคืจื“ ืœื“ื™ืจื•ืช ื™ื“ ืฉื ื™ื™ื”, ืื‘ืœ ืขืœ ืกืžืš ื—ื™ืฉื•ื‘ ืฉื ื™ืชืŸ:
โฌ‡๏ธ ื™ืจื™ื“ื” ื—ื•ื“ืฉื™ืช ืžืฉืขืจื›ืช ืฉืœ ื›-0.3% ื‘ืžื—ื™ืจื™ื ื”ืฉื ื™ื™ื ( ื”ืฉืขืจื” ื‘ืื—ื•ื– )
  • ื”ื™ืจื™ื“ื” ื”ืฉื ืชื™ืช ื”ืžืฉืขืจื›ืช: โฌ‡๏ธ ื›ืขืฉื• 2.6%-
ืฉื•ืง ื”ื™ื“ ืฉื ื™ื™ื” ื”ื•ืœืš ื•ืžืชืจื•ืงืŸ, ื•ื”ืกื™ืžื ื™ื ืžืฆื‘ื™ืขื™ื ืขืœ ืฉื—ื™ืงื” ืืžื™ืชื™ืช.

ืžืกืงื ื•ืช

  • ื”ืฉื•ืง ื ื›ื ืก ืœืฉื—ื™ืงื” ื™ืฆื™ื‘ื” ื•ืื˜ื™ืช, ืœืœื ืกื™ืžื ื™ ื”ืชืื•ืฉืฉื•ืช.
  • ื”ืคืขืจ ื‘ื™ืŸ ืžื—ื™ืจ ืœืฉื•ื•ื™ ืคื•ื ื“ืžื ื˜ืœื™ ื”ื•ืœืš ืœื”ืฆื˜ืžืฆื, ื•ืœื ืœืขืœื™ื™ื”.
  • ื“ื™ืจื•ืช ื™ื“ ืฉื ื™ื™ื” ืžืฉืงืคื•ืช ืœืฉื—ืงื ื™ ืขืฆืžื™ ืขืœ ื”ืฉื•ืง ื•ืขืœ ื”ื”ืฆืขื” ืฉืœ ืฆื™ืคื™ื•ืช.

๐Ÿงจ ื”ื‘ื•ืขื” ื ืกื“ืงืช โ€“ ื•ื”ืžื“ื™ื ื” ืฉื•ืชืงืช

ื”ื“ื•ื— ื”ืื—ืจื•ืŸ ืฉืœ ื”ืœืž"ืก (ืžืก' 183b/10) ืœื ื”ื™ื” ืฆืจื™ืš ืœื”ืคืชื™ืข ืืฃ ืื—ื“ โ€“ ืืš ื”ื•ื ื‘ื›ืœ ื–ืืช ืžืจืขื™ืฉ:

ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช ื‘ื™ืฉืจืืœ ื™ื•ืจื“ื™ื, ื’ื ื‘ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ื•ื’ื ื‘ื™ื“ ืฉื ื™ื™ื”, ื’ื ื‘ืคืจื™ืคืจื™ื” ื•ื’ื ื‘ืžืจื›ื–, ื’ื ืืฆืœ ื–ื•ื’ื•ืช ืฆืขื™ืจื™ื ื•ื’ื ืืฆืœ ืžืฉืงื™ืขื™ื.

ื‘ืžื™ืœื™ื ืคืฉื•ื˜ื•ืช: ื”ื‘ื•ืขื” ืกื•ืฃ-ืกื•ืฃ ืžืชื—ื™ืœื” ืœื”ืกื“ืง, ื•ื”ืคืขื ื–ื• ื›ื‘ืจ ืœื ืจืง ืชื—ื•ืฉืช ื‘ื˜ืŸ โ€“ ืืœื ืขื•ื‘ื“ื•ืช ื™ื‘ืฉื•ืช, ื—ืชื•ืžื•ืช ื•ืกื˜ื˜ื™ืกื˜ื™ื•ืช.


๐Ÿ“‰ ื”ื ืชื•ื ื™ื ืœื ืžืฉืงืจื™ื:

  • ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช ื”ื›ืœืœื™ื™ื ื™ืจื“ื• ื‘ึพ0.6% ื‘ื—ื•ื“ืฉ ืืคืจื™ืœ 2025 ืœื‘ื“ื• โ€“ ื—ื•ื“ืฉ ืฉื ื™ ื‘ืจืฆื™ืคื•ืช ืฉืœ ื™ืจื™ื“ื•ืช.
  • ื’ื ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช ื”ื—ื“ืฉื•ืช, ืฉืขืœื• ืœื›ืื•ืจื” ื‘ึพ0.7%, ืจืฉืžื• ื™ืจื™ื“ื” ืฉืœ 2.1% ื‘ืงืฆื‘ ืฉื ืชื™ โ€“ ื›ืœื•ืžืจ: ื’ื ื”ืงื‘ืœื ื™ื ืœื ืžืฆืœื™ื—ื™ื ืœืขืฆื•ืจ ืืช ื”ืกื—ืฃ.
  • ืžื—ื•ื–ื•ืช ื›ืžื• ื™ืจื•ืฉืœื™ื, ืฆืคื•ืŸ, ื—ื™ืคื”, ืžืจื›ื– ื•ื“ืจื•ื โ€“ ื›ื•ืœื ืจืฉืžื• ื™ืจื™ื“ื•ืช ื—ื•ื“ืฉื•ืช, ื•ืœืจืืฉื•ื ื” ืื™ืŸ "ืžืคืœื˜ ื’ื™ืื•ื’ืจืคื™".

ื”ืžืกืคืจื™ื ืœื ืžืฉืื™ืจื™ื ืžืงื•ื ืœืกืคืง: ืœื ืžื“ื•ื‘ืจ ื‘ื™ืจื™ื“ื” ืขื•ื ืชื™ืช, ืœื ื‘ืจืขืฉ ืกื˜ื˜ื™ืกื˜ื™ ื•ืœื ื‘ืคื™ื™ืง ื ื™ื•ื– ืฉืœ ืžืชื ื’ื“ื™ ื ื“ืœ"ืŸ. ืžื“ื•ื‘ืจ ื‘ืžืคื•ืœืช ืฉืžืชื—ื™ืœื”, ืื™ื˜ื™ืช ืืžื ื, ืืš ืฉื™ื˜ืชื™ืช.


๐Ÿงฑ ื”ื‘ื•ืขื” ื ื‘ื ืชื” ืขืœ ื”ืฉืชืงื” โ€“ ื•ืžืžืฉื™ื›ื” ืœื”ืชืงื™ื™ื ื“ืจืš ืฉืชื™ืงื”

ืื ื™ืฉ ื“ื‘ืจ ืžื˜ืจื™ื“ ื™ื•ืชืจ ืžื”ื™ืจื™ื“ื•ืช ืขืฆืžืŸ โ€“ ื–ื• ื”ืฉืชื™ืงื” ืฉืœ ื”ืžื“ื™ื ื”.

ืื™ืคื” ืฉืจ ื”ืื•ืฆืจ? ืื™ืคื” ื”ืžืคืงื— ืขืœ ื”ื‘ื ืงื™ื? ืื™ืคื” ืฉืžืื™ ืžืžืฉืœืชื™ ืฉื™ืกื‘ื™ืจ ืœืขื ืžื” ืงื•ืจื”?ืžืื•ืช ืืœืคื™ ืžืฉืคื—ื•ืช ืฉื™ืœืžื• ืžื—ื™ืจื™ื ื›ืคื•ืœื™ื ืขืœ ื“ื™ืจื•ืช, ืขืœ ื‘ืกื™ืก ืชื—ื•ืฉืช ื”ื—ืžืฆื”, ืฉื™ื•ื•ืง ืื’ืจืกื™ื‘ื™, ืืฉืจืื™ ื–ื•ืœ โ€“ ื•ื”ืฉืชืงื” ืื—ืช ื’ื“ื•ืœื” ืฉืœ ื”ื ืชื•ื ื™ื ื”ืืžื™ืชื™ื™ื.ื’ื ื›ืขืช, ื›ืฉืžืชืคืจืกืžื™ื ื ืชื•ื ื™ ืืžืช ืขืœ ื™ืจื™ื“ืช ืžื—ื™ืจื™ื โ€“ ื”ื›ื•ืชืจื•ืช ื‘ืขื™ืชื•ื ื™ื ืžืชืžืงื“ื•ืช ื‘"ืžื‘ืฆืขื™ื ืฉืœ ื”ืงื‘ืœื ื™ื", ื‘"ืžืฉื›ื ืชื ืžื•ืชืืžืช" ื•ื‘ืคื™ื ื•ืช ืฉื•ืœื™ื™ื.

ืžื™ืฉื”ื• ืžื ืกื” ืœืžื ื•ืข ืžืื™ืชื ื• ืœื”ื‘ื™ืŸ ืืช ืžื” ืฉื›ื‘ืจ ืงื•ืจื”: ืขืจืš ื”ื“ื™ืจื•ืช ื ืฉื—ืง. ื”ื‘ื˜ื•ื—ื•ืช ื ืฉื—ืงื•ืช. ื”ืืงื•ื•ื™ื˜ื™ ืฉืœ ื”ื‘ื ืงื™ื ืžื“ืžื.


๐Ÿ’ฃ ืžื” ื”ืœืื”? ืกื›ื ื” ืฉื™ื˜ืชื™ืช

  • ื”ืžืฉืš ื™ืจื™ื“ืช ืžื—ื™ืจื™ื โ€“ ื‘ืขื™ืงืจ ื‘ื“ื™ืจื•ืช ื™ื“ ืฉื ื™ื™ื” โ€“ ื™ื”ืคื•ืš ืืช ื”ึพLTV ืœึพLTP: ื”ื‘ื ืงื™ื ืžื™ืžื ื• ืขืกืงืื•ืช ืœืคื™ ืžื—ื™ืจ, ืœื ืœืคื™ ืขืจืš.
  • ื”ืคืจื•ื™ืงื˜ื™ื ื”ื—ื“ืฉื™ื ืœื ื™ืฆืœื™ื—ื• ืœืขืžื•ื“ ื‘ื“ืจื™ืฉื•ืช ืœื™ื•ื•ื™ โ€“ ืžื” ืฉื™ื•ื‘ื™ืœ ืœื’ืœ ื‘ื™ื˜ื•ืœื™ื, ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ, ื•ืฉืจืฉืจืช ื“ื•ืžื™ื ื• ืฉืœ ืงืจื™ืกื•ืช.
  • ื”ืžืฉืงื™ืขื™ื ื›ื‘ืจ ื‘ืจื—ื• โ€“ ืขื›ืฉื™ื• ื’ื ื”ืจื•ื›ืฉื™ื ื”ืขืฆืžื™ื™ื ืžื‘ื™ื ื™ื ืฉื”ืžื“ืจื•ืŸ ื—ืœืงืœืง, ื•ืฉืื™ืŸ ืœื”ื ืžื” ืœืžื”ืจ.

๐Ÿงญ ื•ืžื” ืขื•ืฉื” ื”ืžื“ื™ื ื”? ื›ืœื•ื.

ืœื ื”ืงืคืื” ื™ื–ื•ืžื” ืฉืœ ืืฉืจืื™ ืžืกื•ื›ืŸ.

ืœื ืจืคื•ืจืžื” ื‘ืชืงืŸ 1 ื”ืฉืžืื•ืชื™ ืฉืžืฉื›ืคืœ ืžื—ื™ืจื™ื.

ืœื ืฉืงื™ืคื•ืช ืืžื™ืชื™ืช ืœืฆื™ื‘ื•ืจ.

ื”ืฉืชื™ืงื” โ€“ ื”ื™ื ื”ืžื ื’ื ื•ืŸ ื”ืžืจื›ื–ื™ ืฉืœ ืฉื™ืžื•ืจ ื”ื‘ื•ืขื”.


๐Ÿง  ืงืจื™ืื” ืื—ืจื•ื ื” ืœืคื ื™ ื”ืกืขืจื”:

ื–ื” ืœื ื”ื–ืžืŸ ืœื”ืžืฉื™ืš ืœืคืžืคื ื ืจื˜ื™ื‘ื™ื ืฉืœ "ืื™ืŸ ื”ื™ืฆืข", "ื”ื‘ื™ืงื•ืฉ ืงืฉื™ื—", ืื• "ื–ื” ื–ืžื ื™".

ื–ื” ื”ื–ืžืŸ ืœื•ืžืจ ืœืฆื™ื‘ื•ืจ ืืช ื”ืืžืช:

ื”ื‘ื•ืขื” ืžืชืจื•ืงื ืช. ื”ืฉื•ืง ืžืฉืชื—ืจืจ. ื”ืžื—ื™ืจ ืžืชืงืจื‘ ืœืขืจืš โ€“ ื•ื”ืคื•ืœื™ื˜ื™ืงื” ืฉื•ืชืงืช.ื•ืžื™ ืฉื™ืฉืœื ืขืœ ื–ื” ืืช ื”ืžื—ื™ืจ โ€“ ื–ื” ืœื ื‘ืขืœื™ ื”ืงืจืงืข ื•ืœื ื”ื‘ื ืงื™ื, ืืœื ื“ื•ื•ืงื ืžื™ ืฉืงื ื” ื‘ืฉื™ื.


๐Ÿง  ื”ืกื‘ืจ ืžืงืฆื•ืขื™ โ€“ ืžื“ื•ืข ืขืœื™ื™ืช 0.7% ืื™ื ื” ืžืขื™ื“ื” ืขืœ ื”ืชื—ื–ืงื•ืช ืฉื•ืง ื”ื“ื™ืจื•ืช ื”ื—ื“ืฉื•ืช:

1. ื”ืžื“ื“ ืžื‘ื•ืกืก ืขืœ ืชืžื”ื™ืœ ืขืกืงืื•ืช โ€“ ืœื ื‘ื”ื›ืจื— ืขืœ ืžื—ื™ืจื™ ืฉื•ืง ืจื™ืืœื™ื™ื:

  • ืื ื”ื—ื•ื“ืฉ ื ืจืฉืžื• ืคื—ื•ืช ืขืกืงืื•ืช ืžื•ื–ืœื•ืช (ื›ืžื• ืžื—ื™ืจ ืžื˜ืจื”) ื•ื™ื•ืชืจ ืขืกืงืื•ืช ื‘ืคืจื•ื™ืงื˜ื™ื ื™ื•ืงืจืชื™ื™ื ื‘ืชืœ ืื‘ื™ื‘ ืื• ื’ื‘ืขืชื™ื™ื โ€“ ื”ืžืžื•ืฆืข ืขื•ืœื”, ื’ื ืื ื”ืžื—ื™ืจื™ื ืœื ืขืœื•.
  • ื–ื• ืขืœื™ื™ื” ืกื˜ื˜ื™ืกื˜ื™ืช ื‘ืœื‘ื“, ืœื ื‘ื”ื›ืจื— ืจื™ืืœื™ืช.

2. ื”ื“ื•ื— ืขืฆืžื• ืžื“ื•ื•ื— ืขืœ ื™ืจื™ื“ื” ืฉื ืชื™ืช ืฉืœ 2.1%- ื‘ื“ื™ืจื•ืช ื—ื“ืฉื•ืช:

  • ื–ื” ื”ื ืชื•ืŸ ื”ื™ื•ืชืจ ืžื•ื‘ื”ืง, ื›ื™ ื”ื•ื ืžืฉืงืฃ ืžื’ืžื” ื•ืœื ืชื ื•ื“ืชื™ื•ืช.
  • ื›ืœื•ืžืจ: ืœืžืจื•ืช "ืขืœื™ื™ื” ื—ื•ื“ืฉื™ืช", ื”ืžื—ื™ืจื™ื ื™ืจื“ื• ื‘ืคื•ืขืœ ืœืื•ืจืš ื”ืฉื ื”.

3. ืคืขืจ ื—ืžื•ืจ ื‘ื™ืŸ ืžื—ื™ืจื™ื ืžื“ื•ื•ื—ื™ื ืœืžื—ื™ืจื™ื ื‘ืคื•ืขืœ ื‘ืฉื˜ื—:

  • ื”ืงื‘ืœื ื™ื ื ื•ื”ื’ื™ื ืœื“ื•ื•ื— ืœืจืฉื•ืช ื”ืžืกื™ื ืืช ื”ืžื—ื™ืจ ื‘ืจื•ื˜ื• (ืœืคื ื™ ื”ื ื—ื•ืช ื‘ืคื•ืขืœ, ืžืขื ืงื™ื, ืฉื“ืจื•ื’ื™ื ื•ื›ื•') โ€“ ืžื” ืฉืžื ืคื— ืืช ื”ืžื—ื™ืจ ื”ืžื“ื•ื•ื—.
  • ื‘ืคื•ืขืœ, ืžื™ ืฉื ื›ื ืก ืœืืชืจื™ ื”ืงื‘ืœื ื™ื ืจื•ืื” ืžื‘ืฆืขื™ื ืขืžื•ืงื™ื ื•ื”ื ื—ื•ืช ืฉืงื˜ื•ืช.

๐Ÿ“Š ื”ืฉื•ื•ืื” ื‘ื™ืŸ ืฉื ื™ ื”ื ืชื•ื ื™ื ืžื”ื“ื•ื—:

ืžื“ื“ืฉื™ื ื•ื™ ื—ื•ื“ืฉื™ืฉื™ื ื•ื™ ืฉื ืชื™ืคืจืฉื ื•ืช
ื“ื™ืจื•ืช ื—ื“ืฉื•ืช+0.7%-2.1%ื—ื•ื“ืฉ ื—ืจื™ื’, ืืš ื”ืžื’ืžื” ื™ื•ืจื“ืช
ื›ืœืœ ื”ื“ื™ืจื•ืช (ื›ื•ืœืœ ื™ื“ 2)-0.6%-2.3%ืชื•ืื ืืช ื”ืงื™ืคืื•ืŸ ื”ื”ื•ืœืš ื•ืžืขืžื™ืง

๐Ÿงจ ืžืกืงื ื” ื ื—ืจืฆืช:

ื”ื ืชื•ืŸ ืฉืœ 0.7% ืขืœื™ื™ื” ื”ื•ื ืœื ืื™ืชื•ืช ืœื”ืชืื•ืฉืฉื•ืช โ€“ ืืœื ื”ืกื•ื•ืื” ื–ืžื ื™ืช ืฉืœ ืžื’ืžื” ืฉืœื™ืœื™ืช ื‘ืจื•ืจื”.

ื”ืžื“ื™ื ื” โ€“ ืื• ืžื™ ืฉืžื‘ืงืฉ ืœื”ื•ืจื™ื“ ืืช ื’ื•ื‘ื” ื”ืœื”ื‘ื•ืช โ€“ ืขืœื•ืœ ืœื”ืชืœื•ืช ื“ื•ื•ืงื ื‘ื ืชื•ืŸ ื”ื—ื•ื“ืฉื™ ื”ื–ื” ื›ื“ื™ ืœื˜ืขื•ืŸ ืฉื”"ืฉื•ืง ืžืชื™ื™ืฆื‘", ื‘ื–ืžืŸ ืฉื”ื™ืกื•ื“ื•ืช ื›ื‘ืจ ืจื•ืขื“ื™ื.

https://www.gov.il/he/pages/news-housing110525


ื”ื—ืœ ืžืืžืฆืข 2024, ืœืžืจื•ืช ืขืœื™ื™ื” ื‘ืžืœืื™ ื”ื“ื™ืจื•ืช ื”ืœื ืžื›ื•ืจื•ืช ื•ื™ืจื™ื“ื” ื‘ืžืกืคืจ ื”ืขืกืงืื•ืช, ืžื—ื™ืจื™ ื”ื“ื™ื•ืจ ื‘ื™ืฉืจืืœ ืžื’ืœื™ื ืงืฉื™ื—ื•ืช ื›ืœืคื™ ืžื˜ื”. ื‘ืขื•ื“ ืฉื‘ืขืช ืขืœื™ื™ื” ื‘ื‘ื™ืงื•ืฉื™ื ื”ืžื—ื™ืจื™ื ืžื–ื ืงื™ื ื‘ืžื”ื™ืจื•ืช, ื‘ื™ืจื™ื“ื” ื‘ื‘ื™ืงื•ืฉ ื”ืชื’ื•ื‘ื” ืื™ื˜ื™ืช ืžืฉืžืขื•ืชื™ืช. ื”ื”ืกื‘ืจ ืœื›ืš ื ืขื•ืฅ ื‘ื›ืฉืœ ืชื—ืจื•ืชื™ ื‘ืขื ืฃ. ืขืœ ืืฃ ืจื™ื‘ื•ื™ ื”ื™ื–ืžื™ื, ื”ืชื—ืจื•ืช ืžื•ื’ื‘ืœืช ื‘ืฉืœ ืชืœื•ืชื ื‘ืžืขืจื›ืช ื”ื‘ื ืงืื™ืช ื”ืจื™ื›ื•ื–ื™ืช, ื”ืžืกืคืงืช ืืช ืจื•ื‘ ื”ืžื™ืžื•ืŸ ืœืคืจื•ื™ืงื˜ื™ื. ืฉื ื™ ื‘ื ืงื™ื ืžืจื›ื–ื™ื™ื ืžืกืคืงื™ื ื›-60% ืžื›ืœืœ ื”ืžื™ืžื•ืŸ ืœืขื ืฃ ื”ื‘ื™ื ื•ื™. ื›ื™ื•ื ื”ื‘ื ืงื™ื ื›ื•ืœืœื™ื ื•ืžืคืขื™ืœื™ื ืกืขื™ืฃ ื‘ื—ื•ื–ื” ืžื•ืœ ื”ืžื™ื–ื, ื”ืžื—ื™ื™ื‘ ืืช ื”ืื—ืจื•ืŸ ืœืงื‘ืœ ืื™ืฉื•ืจ ืžื”ื‘ื ืงื™ื ื›ื›ืœ ืฉื™ืจืฆื” ืœื”ื•ืจื™ื“ ืืช ื”ืžื—ื™ืจ ืžืขื‘ืจ ืœืฉื™ืขื•ืจ ืžืกื•ื™ื. ื›ืš ืฉื•ืžืจื™ื ื”ื‘ื ืงื™ื ืขืœ ืฉืœื™ื˜ื” ืžืฉืžืขื•ืชื™ืช ื‘ืžื—ื™ืจ ืœืฆืจื›ืŸ ืœื ืจืง ื‘ื ืงื•ื“ืช ื”ื™ืฆื™ืื” ืœื“ืจืš, ืืœื ืœืื•ืจืš ื›ืœ ื—ื™ื™ ื”ืคืจื•ื™ืงื˜. ื”ืชืขืจื‘ื•ืช ื–ื• ืฉืœ ืกืคืงื™ ื”ืืฉืจืื™ ื‘ืžื—ื™ืจ ื”ืกื•ืคื™ (Retail Price Maintenance - RPM) ืžืขื•ืจืจืช ื—ืฉืฉ ืœืคื’ื™ืขื” ื‘ืชื—ืจื•ืช ื•ื‘ืฆืจื›ื ื™ื, ื‘ืžื™ื•ื—ื“ ื›ืืฉืจ ืžื“ื•ื‘ืจ ื‘ืžืงื˜ืข ืจื™ื›ื•ื–ื™ ื›ืžื• ื”ื‘ื ืงื™ื. ื–ื”ื• ื”ืจืงืข ืฉื›ื ื’ื“ื• ืขืœื™ื ื• ืœื”ืชื‘ื•ื ืŸ ื‘ืขื•ื‘ื“ื•ืช ื”ื‘ืกื™ืกื™ื•ืช ื”ืžืืคื™ื™ื ื•ืช ืืช ืขื ืฃ ื”ื‘ื ื™ื”: ืžืงื˜ืข ืื•ืœื™ื’ื•ืคื•ืœื™ืกื˜ื™ ื”ืžืฉืคื™ืข ื‘ืžื™ื“ื” ืžืฉืžืขื•ืชื™ืช ืขืœ ื”ืžื—ื™ืจ ื”ืกื•ืคื™ ืœืจื•ื›ืฉ, ืœืฆื“ ืงืฉื™ื—ื•ืช ืžื—ื™ืจื™ื ื›ืœืคื™ ืžื˜ื”. ื˜ืขื ืช ื”ื‘ื ืงื™ื ืœื”ื‘ื˜ื—ืช ื”ื—ื–ืจ ื”ื”ืœื•ื•ืื” ืื™ื ื” ืžืฆื“ื™ืงื” ื”ืกื“ืจื™ื ืืœื• ืœืื—ืจ ืื™ืฉื•ืจ ื”ืคืจื•ื™ืงื˜, ืฉื›ืŸ ืœื™ื–ื ื™ืฉ ืื™ื ื˜ืจืก ืœืžืงืกื ืืช ืžื—ื™ืจ ื”ืžื›ื™ืจื”. ืงื™ื™ื ื—ืฉืฉ ืฉื”ื‘ื ืงื™ื ืืฃ ื™ืคืขื™ืœื• ืœื—ืฅ ืœืžื ื™ืขืช ื”ื•ืจื“ื•ืช ืžื—ื™ืจื™ื ืžืฉื™ืงื•ืœื™ื ืจื•ื—ื‘ื™ื™ื, ื”ื ื•ื’ืขื™ื ืœื›ืœืœ ื”ืคืจื•ื™ืงื˜ื™ื ื”ืžืžื•ืžื ื™ื ืขืœ ื™ื“ื. ื‘ืื•ืจ ื–ื” ื™ืฉ ืœืจืื•ืช ืืช ื”ื ื›ื•ื ื•ืช ืฉืœ ื™ื–ืžื™ื "ืœื‘ื•ื ืœืงืจืืช" ืจื•ื›ืฉื™ื ื‘ืืžืฆืขื•ืช ืฉื“ืจื•ื’ื™ื ื•ื”ืœื•ื•ืื•ืช ืงื‘ืœืŸ ื ื“ื™ื‘ื•ืช, ื•ื‘ืœื‘ื“ ืฉืœื ืชื”ื™ื” ื™ืจื™ื“ื” ื‘ืžื—ื™ืจ ื”ื ืงื•ื‘, ืฉืžื—ื–ืงืช ืืช ื”ื”ืฉืขืจื” ื›ื™ ื’ื™ืฉื” ื–ื• ืžืฉืจืชืช ืืช ืจืฆื•ืŸ ื”ื‘ื ืงื™ื ืœืžื ื•ืข ื™ืจื™ื“ืช ืžื—ื™ืจื™ื ืจื•ื—ื‘ื™ืช ื•ืœื ื‘ื”ื›ืจื— ืืช ืจื•ื•ื—ื™ื•ืช ื”ืคืจื•ื™ืงื˜ ื”ื‘ื•ื“ื“. ืฉืœื™ื˜ืช ื”ื‘ื ืงื™ื ื‘ืžื—ื™ืจื™ ื”ื“ื™ื•ืจ ืขืœื•ืœื” ืœืขืงืจ ืืช ื”ืžื ื’ื ื•ืŸ ื”ืชื—ืจื•ืชื™ ื•ืœืžื ื•ืข ืžืžื—ื™ืจื™ื ืœื”ื™ืงื‘ืข ื‘ืื•ืคืŸ ื—ื•ืคืฉื™. ืกืขื™ืคื™ื ื”ืžืืคืฉืจื™ื ืœื‘ื ืงื™ื ืœืžื ื•ืข ืื• ืœืžืชืŸ ื™ืจื™ื“ื•ืช ืžื—ื™ืจื™ื ืขืœื•ืœื™ื ืœืขื•ื“ื“ ื™ื–ืžื™ื ืœืฉืžื•ืจ ืขืœ ืžื—ื™ืจื™ื ื’ื‘ื•ื”ื™ื ื•ืœื ืชื—ืจื•ืชื™ื™ื, ื’ื ื›ืืฉืจ ืชื ืื™ ื”ืฉื•ืง ืžืฆื“ื™ืงื™ื ื–ืืช. ืœืคื™ื›ืš, ื”ืžืกืžืš ืžืฆื™ืข ืžืกืคืจ ื”ืฆืขื•ืช ืื•ืคืจื˜ื™ื‘ื™ื•ืช ืœื”ื’ื‘ืจืช ื”ืชื—ืจื•ืช ื‘ืขื ืฃ, ื•ืœื‘ื™ื˜ื•ืœ ื”ืคืจืงื˜ื™ืงื” ื”ืžืืคืฉืจืช ืœืžืขืจื›ืช ื”ื‘ื ืงืื™ืช ืœืฉืœื•ื˜ ื‘ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช ืœืื—ืจ ืžืชืŸ ื”ื”ืœื•ื•ืื”, ื•ื‘ื›ืš ืœืชืจื•ื ืœื”ื•ืจื“ืช ืžื—ื™ืจื™ ื”ื“ื™ื•ืจ.

ืžืฆืดื‘ ื”ื“ื•ืดื— ื”ืžืœื.

ื›ืฉืœ ืชื—ืจื•ืชื™ ื‘ืชื—ื•ื ื”ื“ื™ื•ืจ. ืงืฉื™ื—ื•ืช ืžื—ื™ืจื™ ื”ื“ื™ื•ืจ : ื”ืฉืคืขืช ื”ืžืขืจื›ืช ื”ื‘ื ืงืื™ืช

14Jun

ื ืคื’ืขืชื ื‘ืจื›ื•ืฉื›ื ืขืงื‘ ืคืขื•ืœื•ืช ืื™ื‘ื” ืื• ืžืœื—ืžื”? ืžื“ืจื™ืš ืžืงืฆื•ืขื™ ื•ืžืขื•ื“ื›ืŸ ืžืžืงื•ืจ ืžื”ื™ืžืŸ ืžืกื‘ื™ืจ ืฉืœื‘ ืื—ืจ ืฉืœื‘ ืื™ืš ืœืงื‘ืœ ืคื™ืฆื•ื™ ืžืžืก ืจื›ื•ืฉ โ€“ ื›ื•ืœืœ ื˜ืคืกื™ื, ืชื ืื™ื, ืฉืžืื•ืช, ื•ืงื™ืฉื•ืจื™ื ื™ืฉื™ืจื™ื.

ืžื“ืจื™ืš ืžืงืฆื•ืขื™, ื‘ืจื•ืจ ื•ื™ืฉื™ื ืœืžื™ ืฉืจื›ื•ืฉื ื ืคื’ืข ื‘ืžืกื’ืจืช ื ื–ืงื™ ืžืœื—ืžื” ื•ืคืขื•ืœื•ืช ืื™ื‘ื”, ื•ืžื‘ืงืฉื™ื ืœืžืžืฉ ืืช ื–ื›ืื•ืชื ื‘ืžืกื’ืจืช ืงืจืŸ ื”ืคื™ืฆื•ื™ื™ื ืฉืœ ืจืฉื•ืช ื”ืžืกื™ื (ืื’ืฃ ืžืก ืจื›ื•ืฉ ื•ืงืจืŸ ื”ืคื™ืฆื•ื™ื™ื), ื”ืคื•ืขืœืช ืžื›ื•ื— ื—ื•ืง ืžืก ืจื›ื•ืฉ ื•ืงืจืŸ ืคื™ืฆื•ื™ื™ื, ืชืฉืดื›โ€“1961.


๐Ÿ›ก๏ธ ืžื“ืจื™ืš ืœื–ื›ืื™ื ืœืคื™ืฆื•ื™ ื‘ื’ื™ืŸ ื ื–ืงื™ ืจื›ื•ืฉ โ€“ ืคืขื•ืœื•ืช ืื™ื‘ื” ื•ืžืœื—ืžื”

๐Ÿงพ ืจืงืข ืžืฉืคื˜ื™ ื•ืชื—ื™ืงืชื™

ืงืจืŸ ื”ืคื™ืฆื•ื™ื™ื ืฉืœ ืจืฉื•ืช ื”ืžืกื™ื ืžืคืฆื” ื‘ื’ื™ืŸ ื ื–ืงื™ ืจื›ื•ืฉ ืฉื ื’ืจืžื• ื‘"ืคืขื•ืœืช ืื™ื‘ื”" ื›ื”ื’ื“ืจืชื” ื‘ื—ื•ืง:

"ืื™ืจื•ืข ืฉื’ืจื ื ื–ืง ืœืจื›ื•ืฉ, ืฉื ืขืฉื” ืžืชื•ืš ื›ื•ื•ื ื” ืžื“ื™ื ื™ืช ืœืคื’ื•ืข ื‘ืžื“ื™ื ืช ื™ืฉืจืืœ ืื• ื‘ืื•ื›ืœื•ืกื™ื™ืชื”."

ืกืขื™ืฃ 1 ืœื—ื•ืง ืงื•ื‘ืข ืฉื”ืงืจืŸ ืžืคืฆื” ื‘ื’ื™ืŸ ื ื–ืง ื™ืฉื™ืจ ื•ืขืงื™ืฃ ืฉื ื’ืจื ืœืจื›ื•ืฉ, ื•ื‘ื›ืœืœ ื–ื” ื“ื™ืจื•ืช ืžื’ื•ืจื™ื, ืขืกืงื™ื, ืžื›ื•ื ื•ืช, ืžืœืื™, ืฆื™ื•ื“, ืชืฉืชื™ื•ืช ื•ื›ืœื™ ืจื›ื‘.


โœ… ืชื ืื™ื ื‘ืกื™ืกื™ื™ื ืœื–ื›ืื•ืช

  • ืžื“ื•ื‘ืจ ื‘ื ื–ืง ืคื™ื–ื™ ืžืžืฉื™ (ืฉืจื™ืคื”, ื”ืจืก, ื—ื“ื™ืจื”, ืจืกื™ืกื™ื, ื”ื“ืฃ ื•ื›ื•').
  • ืฉื”ื ื–ืง ื”ืชืจื—ืฉ ื›ืชื•ืฆืื” ื™ืฉื™ืจื” ืžืคืขื•ืœืช ืื™ื‘ื”: ื™ืจื™ ืจืงื˜ื•ืช, ื—ื“ื™ืจืช ืžื—ื‘ืœื™ื, ืคื™ืฆื•ืฅ, ื—ื‘ืœื” ืžื›ื•ื•ื ืช, ื™ืจื™ ืฆืœืคื™ื, ื”ืคืฆืฆื” ื•ื›ื•'.
  • ื”ื ื›ืก ืฉื ืคื’ืข ื ืžืฆื ื‘ืชื—ื•ืžื™ ืžื“ื™ื ืช ื™ืฉืจืืœ ืื• ื‘ื™ื“ื™ ืื–ืจื— ื™ืฉืจืืœื™.
  • ื”ื“ื™ื•ื•ื— ื ืขืฉื” ืชื•ืš ื–ืžืŸ ืกื‘ื™ืจ (ืื™ืŸ ืžื•ืขื“ ืจืฉืžื™, ืืš ื”ืžืœืฆื” โ€“ ืชื•ืš 7โ€“14 ื™ื•ื ืžื”ืื™ืจื•ืข).

ื‘ื™ื˜ื•ื— ืจืฉื•ืช ืฉืœ ื—ืคืฆื™ื ื‘ื™ืชื™ื™ื ืžืคื ื™ ื ื–ืงื™ ืžืœื—ืžื”


๐Ÿ“ ืฉืœื‘ื™ ื”ื’ืฉืช ื”ืชื‘ื™ืขื”

1. ืชื™ืขื•ื“ ืžื™ื™ื“ื™ ืฉืœ ื”ื ื–ืง

  • ืฆืœืžื• ืืช ื›ืœ ื”ืคื’ื™ืขื•ืช ื‘ื ื›ืก (ืžื‘ื ื”, ืจื”ื™ื˜ื™ื, ืฆื™ื•ื“, ืงื™ืจื•ืช, ืชืงืจื•ืช ื•ื›ื•').
  • ืชืขื“ื• ื’ื ื ื–ืงื™ ืชื›ื•ืœื” โ€“ ืžื–ื’ื ื™ื, ืžื•ืฆืจื™ ื—ืฉืžืœ, ืžื—ืฉื‘ื™ื, ืžืฆืœืžื•ืช, ื›ืœื™ ืขื‘ื•ื“ื” ื•ื›ื•'.
  • ืฉื™ืžืจื• ื—ืฉื‘ื•ื ื™ื•ืช ืจื›ื™ืฉื” (ืื ืงื™ื™ืžื•ืช), ืชื™ืงื•ื ื™ื ืงื•ื“ืžื™ื, ืื• ื”ืขืจื›ื•ืช ืงื•ื“ืžื•ืช.

2. ื”ื–ืžื ืช ืฉืžืื™ ืžืก ืจื›ื•ืฉ

  • ืคื ื• ืœื™ื—ื™ื“ืช ืžืก ืจื›ื•ืฉ ื”ืื–ื•ืจื™ืช ื”ืจืœื•ื•ื ื˜ื™ืช (ืจืฉื™ืžืช ื”ืกื ื™ืคื™ื ื‘ื”ืžืฉืš).
  • ื ืฆื™ื’ ื”ืงืจืŸ ื™ื’ื™ืข ืœืฉื˜ื— (ืœืจื•ื‘ ืชื•ืš 48โ€“72 ืฉืขื•ืช) ื•ื™ืขืจื•ืš ืฉื•ืžื”.
  • ื ื™ืชืŸ ืœื”ื–ืžื™ืŸ ืฉืžืื™ ืคืจื˜ื™ ื ื•ืกืฃ ื‘ืžื™ืžื•ืŸ ื”ืงืจืŸ, ืืš ื‘ื›ืคื•ืฃ ืœืื™ืฉื•ืจ.

3. ื”ืฉืœืžืช ืžืกืžื›ื™ื

  • ืฆื™ืœื•ื ืช"ื– ืฉืœ ื”ื‘ืขืœื™ื.
  • ื ืกื— ื˜ืื‘ื• / ื—ื•ื–ื” ืฉื›ื™ืจื•ืช.
  • ื—ืฉื‘ื•ื ื™ื•ืช ืจื›ื™ืฉื”/ืชื™ืงื•ืŸ ืื ื™ืฉ.
  • ืœืขืกืงื™ื: ืจืฉื™ื•ืŸ ืขืกืง, ื“ื•ื—ื•ืช ืžืœืื™, ืฉื•ืžื•ืช ืžืก, ื”ื•ืฆืื•ืช ืชืงื•ืจื” ื•ื›ื•'.

4. ื—ืชื™ืžื” ืขืœ ื˜ื•ืคืก ื“ืจื™ืฉื”

  • ื”ื ื™ื–ื•ืง ื—ื•ืชื ืขืœ ื“ืจื™ืฉืช ืคื™ืฆื•ื™ (ื˜ื•ืคืก ืžืงื•ื•ืŸ ืื• ืคื™ื–ื™).
  • ื™ืฉ ืœืฆื™ื™ืŸ ืื ื”ื ื›ืก ืžื‘ื•ื˜ื— โ€“ ืื™ืŸ ื›ืคืœ ืคื™ืฆื•ื™ (ื”ืงืจืŸ ื ื›ื ืกืช ื‘ื ืขืœื™ืš ืื ื—ื‘ืจืช ื”ื‘ื™ื˜ื•ื— ืžืคืฆื”).

๐Ÿ’ธ ืกื•ื’ื™ ืคื™ืฆื•ื™ ืืคืฉืจื™ื™ื

ืกื•ื’ ื ื–ืงืคื™ืฆื•ื™
ื ื–ืง ื™ืฉื™ืจ ืœืžื‘ื ื”ืœืคื™ ืื•ืžื“ืŸ ืขืœื•ืช ืชื™ืงื•ืŸ / ืฉื™ืงื•ื
ืชื›ื•ืœื” ืฉื ื”ืจืกื”ืœืคื™ ืฉื•ื•ื™ ืฉื•ืง ืื• ืขืจืš ื›ื™ื ื•ืŸ
ื ื–ืง ืœืจื›ื‘ืœืคื™ ืฉื•ื•ื™ ืฉื•ืง ื‘ื ื™ื›ื•ื™ ืฉืจื™ื“ื™ื
ืื•ื‘ื“ืŸ ืžืœืื™ืœืคื™ ืฉื•ื•ื™ ื—ืฉื‘ื•ื ืื™
ื”ื•ืฆืื•ืช ืฉื›ื™ืจื•ืช ื—ืœื•ืคื™ืชื‘ืชืงื•ืคืช ืฉื™ืงื•ื ื”ื“ื™ืจื”
ืื•ื‘ื“ืŸ ื”ื›ื ืกื” ืœืขืกืงืœืคื™ ื ืชื•ื ื™ื ื›ืœื›ืœื™ื™ื ืžื•ืฆื’ื™ื

โš ๏ธ ื”ืขืจื•ืช ื—ืฉื•ื‘ื•ืช

  • ื”ืคื™ืฆื•ื™ ื ื™ืชืŸ ื‘ืฉื•ื•ื™ ืจื™ืืœื™, ืœื ืฉื•ื•ื™ ืจื’ืฉื™ ืื• ืชื›ื ื•ื ื™ (ืœื ืžืคืฆื™ื ืขืœ ืขื•ื’ืžืช ื ืคืฉ).
  • ืฉื•ืžื” ืฉืœื™ืœื™ืช ืื• ื—ืœืงื™ืช ื ื™ืชื ืช ืœืขืจืขื•ืจ ืœื•ื•ืขื“ืช ืขืจืจ.
  • ื”ืงืจืŸ ืื™ื ื” ื›ืคื•ืคื” ืœืžืก ืฉื‘ื—, ืžืก ืจื›ื™ืฉื”, ืื• ืžืก ื”ื›ื ืกื” โ€“ ื”ืคื™ืฆื•ื™ ืคื˜ื•ืจ ืžืžืก.
  • ืื ื”ื ื›ืก ื”ื•ืฉื›ืจ โ€“ ื”ืฉื•ื›ืจ ื™ื›ื•ืœ ืœืงื‘ืœ ืคื™ืฆื•ื™ ืขืœ ืชื›ื•ืœื”, ื•ื”ื‘ืขืœื™ื ืขืœ ื”ืžื‘ื ื”.

๐Ÿข ืจืฉื™ืžืช ื™ื—ื™ื“ื•ืช ืžืก ืจื›ื•ืฉ ืœืคื™ ืื–ื•ืจื™ื

ืื–ื•ืจื˜ืœืคื•ืŸื›ืชื•ื‘ืชื“ื•ื"ืœ
ืชืœ ืื‘ื™ื‘03-7633500ื”ืžืกื’ืจ 66, ืชืœ ืื‘ื™ื‘mkr-tlv@taxes.gov.il
ื—ื™ืคื” ื•ื”ืฆืคื•ืŸ04-8634111ืฉื“ืจื•ืช ื”ืคืœื™"ื 16, ื—ื™ืคื”mkr-haifa@taxes.gov.il
ื“ืจื•ื08-6269211ื”ื”ืกืชื“ืจื•ืช 10, ื‘ืืจ ืฉื‘ืขmkr-south@taxes.gov.il
ื™ืจื•ืฉืœื™ื ื•ื”ืกื‘ื™ื‘ื”02-5400222ื›ื ืคื™ ื ืฉืจื™ื 66, ื’ื‘ืขืช ืฉืื•ืœmkr-jm@taxes.gov.il

๐Ÿ“ž ืžื•ืงื“ ืžื™ื“ืข ืืจืฆื™:

1-800-222-706 

ืื• ืืชืจ ืจืฉื•ืช ื”ืžืกื™ื ื›ืืŸ


๐Ÿ“Œ ื˜ื™ืคื™ื ืฉื™ืžื•ืฉื™ื™ื

  • ืžื•ืžืœืฅ ืœืคื ื•ืช ืืœื™ื ื•ืœื™ื™ืขื•ืฅ ืฉืžืื™ ืคืจื˜ื™ ืื ื ื–ืงื™ ื”ืžื‘ื ื” / ื”ืชื›ื•ืœื” ืžืฉืžืขื•ืชื™ื™ื โ€“ ืœืขื™ืชื™ื ื”ืคื™ืฆื•ื™ ืฉื ื™ืชืŸ ืขืœ ื‘ืกื™ืก ืฉืžืื•ืช ืžืก ืจื›ื•ืฉ ื”ื•ื ื—ืœืงื™ ื‘ืœื‘ื“.
  • ื‘ืขืœื™ ืขืกืงื™ื โ€“ ืฉืžืจื• ืขืœ ืžืกืžื›ื™ื ืฉืžืืคืฉืจื™ื ืœื”ื•ื›ื™ื— ืื•ื‘ื“ืŸ ื”ื›ื ืกื” ื•ืžืœืื™.
  • ืฉืžืจื• ื›ืœ ืื™ืฉื•ืจ ืฉืœ ื›ื•ื—ื•ืช ื”ื‘ื™ื˜ื—ื•ืŸ / ืžื“"ื / ืžืฉื˜ืจื” ืขืœ ื”ืื™ืจื•ืข.

โš–๏ธ ืžื” ืขื•ืฉื™ื ื‘ืžืงืจื” ืฉืœ ืžื—ืœื•ืงืช?

  1. ืคื ื™ื™ื” ื‘ื›ืชื‘ ืืœ ืžืก ืจื›ื•ืฉ ื‘ื‘ืงืฉื” ืœืขื™ื•ืŸ ืžื—ื•ื“ืฉ.
  2. ื‘ืžื™ื“ืช ื”ืฆื•ืจืš โ€“ ืคื ื™ื™ื” ืœื•ื•ืขื“ืช ืขืจืจ (ืžื™ื ื•ื™ ืฉื•ืคื˜/ืขื•"ื“ ืฉืžืื™ ื•ืจื•"ื—).
  3. ืขืจืขื•ืจ ืœื‘ื™ืช ื”ืžืฉืคื˜ ื”ืžื—ื•ื–ื™ ืืคืฉืจื™ ืื ื ื“ื—ื™ืช ืœื—ืœื•ื˜ื™ืŸ.

๐Ÿงฉ ื’ื™ืœื•ื™ ื ืื•ืช

ืžื“ืจื™ืš ื–ื” ืื™ื ื• ืชื—ืœื™ืฃ ืœื™ื™ืขื•ืฅ ืžืฉืคื˜ื™ ืื• ืฉืžืื™ ืคืจื˜ื ื™. ืžื•ืžืœืฅ ืœื”ื™ืขื–ืจ ื‘ืื ืฉื™ ืžืงืฆื•ืข ืžื•ืกืžื›ื™ื ื‘ืžืงืจื™ื ืฉืœ ื ื–ืงื™ื ื ืจื—ื‘ื™ื ืื• ื‘ืžื—ืœื•ืงื•ืช ืขื ื”ืงืจืŸ.


ื”ื™ื™ืขื•ืฅ ื”ืจืืฉื•ื ื™ ืฉืœื ื• ื ื™ืชืŸ ืœืœื ืขืœื•ืช - ืคืจื• ื‘ื•ื ื•  - ืœืžื™ ืฉื‘ื™ืชื• ื•ืจื›ื•ืฉื• ื ืคื’ืขื•.

ื—ืฉื•ื‘ ืœื“ืขืช: 

ื”ื›ื™ืกื•ื™ ืœืชื›ื•ืœื” ืžื•ื’ื‘ืœ, ื”ื ื” ื”ื˜ื‘ืœื” ืœืคื ื™ื›ื, ืืœื• ืชืงืจื•ืช ืกื›ื•ืžื™ื ืฉืงื‘ื•ืขื•ืช ื‘ื—ื•ืง (ื‘ื”ืชืื ืœืžืกืคืจ ื”ื ืคืฉื•ืช ื‘ื‘ื™ืช). ืœืžืฉืœ - ืขื“ 85 ืืœืฃ ืฉืงืœื™ื ืœื–ื•ื’ ื ืฉื•ื™ ืœืœื ื™ืœื“ื™ื.
ื ื™ืชืŸ ืœื”ืจื—ื™ื‘ ื•ืœื”ื’ื“ื™ืœ ืืช ื›ื™ืกื•ื™ ื‘ื™ื˜ื•ื— ื”ืชื›ื•ืœื” 
ื›ืืŸ ืื• ื‘ืงื™ืฉื•ืจ ื–ื”: https://govforms.gov.il/mw/forms/propertytax@taxes.gov.il?gbxid=0 

ื”ืคืจืžื™ื” ืขืœ ื”ื‘ื™ื˜ื•ื— ื”ื ื•ืกืฃ ื”ื™ื 3% ืœื“ื•ื’ืžื, ืื ืžื•ืกื™ืคื™ื ื›ื™ืกื•ื™ ืœ-100 ืืœืฃ ืฉ"ื— ื ื•ืกืคื™ื ืœืชื›ื•ืœื”, ืขืœื•ืช ื”ื‘ื™ื˜ื•ื— ื”ื™ื 300 ืฉ"ื—. ื”ื•ื ืชืงืฃ ืขื“ 31/12, ื•ื ื™ืชืŸ ืœื—ื“ืฉื•.

ืœื’ื‘ื™ ื”ืžื‘ื ื” - ืื™ืŸ ืžื’ื‘ืœืช ื›ื™ืกื•ื™ ื•ืชื—ืช ื”ื’ื“ืจืช ื”ืžื‘ื ื” ื ื›ื ืก ื›ืœ ื“ื‘ืจ ื”ืžื—ื•ื‘ืจ ื—ื™ื‘ื•ืจ ืฉืœ ืงื‘ืข ื•ื‘ืฆื•ืจื” ืคืฉื˜ื ื™ืช ื™ื•ืชืจ, ื›ืœ ืžื” ืฉื ืฉืืจ ื‘ื“ื™ืจื” ื›ืฉืขื•ื‘ืจื™ื ื“ื™ืจื” ืœืื—ืจืช. ืืจื•ื ื•ืช ืงื™ืจ, ืืจื•ื ื•ืช ืžื˜ื‘ื—, ืžื–ื’ื ื™ื ื•ื›ื™ื•ื‘'.



ืžืจืื•ืช ื”ืจืก ืฉืœื ื ืจืื• ื‘ื™ืฉืจืืœ: "ืจืื™ืชื™ ืžื•ืœ ืขื™ื ื™ื™ ืืช ืงืจื™ืกืช ื”ืชืื•ืžื™ื"

ื”ืžื˜ื—ื™ื ืžืื™ืจืืŸ: 10 ื ื”ืจื’ื• ื”ืœื™ืœื” ื‘ื‘ืช ื™ื ื•ื˜ืžืจื”, ื‘ื”ื ื™ืœื“ื™ื. 7 ื ืขื“ืจื™ื | ืžืœื—ืžื” ืขื ืื™ืจืืŸ: ื”ื™ื•ื ื”-3


ืžื•ืงื“ ื™ื™ืขื•ืฅ 24/7 ืœื ื–ืงื™ ืจื›ื•ืฉ ืขื•ืžื“ ืœืจืฉื•ืช ื ืคื’ืขื™ ื”ืžืœื—ืžื”. ืกื•ื›ืŸ ื‘ื™ื ื” ืžืœืื›ื•ืชื™ืช ืฉืœ ื‘ื™ืช ืฉืžืื™ ื™ืกื™ื™ืข ืœื›ื ืœื”ื‘ื™ืŸ ืžื”ื• ื”ื™ืงืฃ ื”ื ื–ืง ืฉืœื›ื.

ืงื™ืฉื•ืจ ืœืกื•ื›ืŸ: https://chatgpt.com/.../g-685a66296f20819191246b57c9ab1f3...

ื–ื›ื•ื™ื•ืช ื™ื•ืฆืจื™ื ยฉ 2025 ื›ืœ ื”ื–ื›ื•ื™ื•ืช ืฉืžื•ืจื•ืช ืœื‘ื™ืช ืฉืžืื™

ืžื“ืจื™ืš ืžื™ื“ืข ืœืžืคื•ื ื™ื ื‘ืขืงื‘ื•ืช ืžื‘ืฆืข "ืขื ื›ืœื‘ื™ื" โ€“ ื“ื™ื•ืจ ื—ืœื•ืคื™

ืคื’ื™ืข ื™ืฉื™ืจื” - ืกืงื™ืจืช ื ื–ืงื™ ื”ื˜ื™ืœื™ื ืžืื™ืจืืŸ

ืžืขื ื” ื”ืžื“ื™ื ื” ืœืชื•ืฉื‘ื™ื ืฉืžืงื•ื ืžื’ื•ืจื™ื”ื ื ืคื’ืข ื‘ืžืกื’ืจืช ืžื‘ืฆืข "ืขื ื›ืœื‘ื™ื"

13Jun

ื“ื•"ื— ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ืœื—ื•ื“ืฉ ืืคืจื™ืœ 2025 ื—ื•ืฉืฃ ื”ืชืจืกืงื•ืช ื‘ืฉื•ืง ื”ื“ื™ื•ืจ โ€“ ืืš ื”ืชืงืฉื•ืจืช ื‘ื—ืจื” ืœืฉืชื•ืง, ืœื˜ืฉื˜ืฉ ืื• ืœื”ืกื™ื˜ ืืช ื”ืžื•ืงื“. ื—ื™ื™ื ืื˜ืงื™ืŸ ื—ื•ืฉืฃ ืืช ืขื•ืžืง ื”ืขื™ื•ื•ืช ื‘ืกื™ืงื•ืจ.


๐Ÿ“ฐ ื›ืฉื”ืชืงืฉื•ืจืช ืฉื•ืชืงืช โ€“ ื”ื‘ื•ืขื” ืฆื•ืขืงืช

ืขืœ ื”ื”ืชืขืœืžื•ืช ืžื”ืกืงื™ืจื” ื”ื“ืจืžื˜ื™ืช ืฉืœ ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ืœื—ื•ื“ืฉ ืืคืจื™ืœ 2025

"ืกื™ืงื•ืจ ืื•ื”ื“" ื”ื•ื ืคืจืง ืื—ื“ ื‘ืกืคืจื™ ื‘ื•ืขืช ื ื“ืœ"ืŸ ื”ืžืชืืจ ืืช ื—ืœืงื” ื•ืชืคืงื™ื“ื” ืฉืœ ื”ืชืงืฉื•ืจืช ื‘ื‘ื ื™ื™ืช ื”ื ืจื˜ื™ื‘ ืชื•ืš ื”ื‘ืืช ืฉืœืœ ื“ื•ื’ืžืื•ืช ืœื ื•ืฉื ื‘ื“ื‘ืจ ื“ื™ื•ื•ื—ื™ื ื—ืœืงื™ื™ื, ืžื•ื˜ื™ื ื•ืจืื™ื•ื ื•ืช ืชื•ืžื›ื™ื.

ื‘ื™ื•ื ื™ 2025 ืคืจืกื ืื’ืฃ ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ื‘ืžืฉืจื“ ื”ืื•ืฆืจ ืืช ืกืงื™ืจืชื• ืœื—ื•ื“ืฉ ืืคืจื™ืœ โ€“ ื“ื•ื— ืฉืžืฉืจื˜ื˜ ืชืžื•ื ื” ื‘ืจื•ืจื” ืฉืœ ืฉื•ืง ืžืงืจืงืขื™ืŸ ืžืงืจื˜ืข, ืขื ืฆื ื™ื—ื” ื“ืจืžื˜ื™ืช ื‘ื”ื™ืงืคื™ ื”ืขืกืงืื•ืช, ื™ืจื™ื“ื” ืชืœื•ืœื” ื‘ืคืขื™ืœื•ืช ื”ืงื‘ืœื ื™ื, ื•ื‘ืจื™ื—ื” ืฉืœ ืžืฉืงื™ืขื™ื ืžื”ื–ื™ืจื”. ืืœื• ื ืชื•ื ื™ื ืฉืžื–ืžืŸ ื”ื™ื• ืืžื•ืจื™ื ืœื”ืจืขื™ื“ ืืช ื”ืชืงืฉื•ืจืช โ€“ ืืš ื‘ืคื•ืขืœ, ืจื•ื‘ ื”ืฆื™ื‘ื•ืจ ืœื ืฉืžืข ืขืœื™ื”ื ื›ืœืœ. ื”ืกื™ื‘ื”? ืคืฉื•ื˜ื”: ื›ืฉื”ืžืฆื™ืื•ืช ื”ื›ืœื›ืœื™ืช ืื™ื ื” ืžืชื™ื™ืฉืจืช ืขื ื”ืื’'ื ื“ื” ืฉืœ ื—ืœืง ืžื›ืชื‘ื™ ื”ื ื“ืœ"ืŸ โ€“ ื”ื™ื ืคืฉื•ื˜ ื ืžื—ืงืช. ื–ื• ืื™ื ื ื” ื˜ืขื•ืช โ€“ ืืœื ื‘ื—ื™ืจื” ืžืขืจื›ืชื™ืช. ื“ื•ื’ืžื” ืงืœืืกื™ืช ืœืžื ื’ื ื•ืŸ "ืกื™ืงื•ืจ ืื•ื”ื“" ื‘ืžืœื•ื ื›ื™ืขื•ืจื•.


๐Ÿ“‰ ืขื™ืงืจื™ ื”ืกืงื™ืจื” โ€“ ื”ืชืจืกืงื•ืช ื‘ืžืกืคืจื™ื:

  • 6,254 ืขืกืงืื•ืช ื‘ืœื‘ื“ โ€“ ื™ืจื™ื“ื” ืฉืœ 15% ืœืขื•ืžืช ืืคืจื™ืœ ืืฉืชืงื“.
  • ืžื›ื™ืจื•ืช ืงื‘ืœื ื™ื ืฆื ื—ื• ื‘-43% (ืœึพ1,543 ื“ื™ืจื•ืช ื‘ืœื‘ื“ ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™).
  • ืจื›ื™ืฉื•ืช ืžืฉืงื™ืขื™ื โ€“ ืคื—ื•ืช ืžึพ10% ืžื›ืœืœ ื”ืขืกืงืื•ืช.
  • ืžื’ื‘ืœื•ืช ื‘ื ืง ื™ืฉืจืืœ ืขืœ ืžื‘ืฆืขื™ "20/80" ื”ื•ื‘ื™ืœื• ืœืฆื ื™ื—ื” ื“ืจืžื˜ื™ืช.
  • ืชื–ืจื™ื ื”ืงื‘ืœื ื™ื (6.3 ืžื™ืœื™ืืจื“ ืฉ"ื—) ื ื•ืชืจ ื’ื‘ื•ื” ื‘ื’ืœืœ ืžื‘ืฆืขื™ื ื•ื”ื ื—ื•ืช ื—ืกืจื•ืช ืชืงื“ื™ื.

ื”ืกืงื™ืจื” ื”ืžืœืื” ื›ืืŸ


๐Ÿ“บ ื•ืžื” ืขืฉืชื” ื”ืชืงืฉื•ืจืช?

ืจื•ื‘ ื”ืขื™ืชื•ื ื™ื ื”ื›ืœื›ืœื™ื™ื ื“ื™ื•ื•ื—ื• โ€“ ืืš ื‘ืฆื•ืจื” ื—ืœืงื™ืช, ืžืžื•ืกื’ืจืช ื•ืœืขื™ืชื™ื ืžื’ื•ื—ื›ืช. ืื—ืจื™ื ืคืฉื•ื˜ ื‘ื—ืจื• ืœื ืœื“ื•ื•ื— ื‘ื›ืœืœ. ื›ื“ื™ ืœื”ื‘ื™ืŸ ืืช ืขื•ืฆืžืช ื”ืขื™ื•ื•ืช โ€“ ื ื™ืชื—ืชื™ ืืช ื”ื›ื•ืชืจื•ืช, ื”ืฆื™ื˜ื•ื˜ื™ื, ื•ื”ื™ืงืฃ ื”ืกื™ืงื•ืจ ืฉืœ ื›ืœื™ ื”ืชืงืฉื•ืจืช ื”ืžืจื›ื–ื™ื™ื ื‘ื™ืฉืจืืœ. 

ื”ื ื” ื”ืชืžื•ื ื” ื”ืžืœืื”:

๐Ÿงพ ื˜ื‘ืœืช ื”ืกื™ืงื•ืจ ื•ื”ื ื™ืชื•ื— ื”ืชืงืฉื•ืจืชื™:

ื”ื˜ื‘ืœื” ื”ื‘ืื” ืžืฆื™ื’ื” ืืช ืžืคืช ื”ืกื™ืงื•ืจ ื›ืคื™ ืฉื”ืชืจื—ืฉื” ื‘ืคื•ืขืœ โ€“ ื›ื•ืœืœ ืงื™ืฉื•ืจื™ื ื™ืฉื™ืจื™ื:

ื”ื ื” ื ื™ืชื•ื— ืžืงืฆื•ืขื™ ืฉืœ ื”ื›ื•ืชืจื•ืช ืฉืคื•ืจืกืžื• ื‘ื›ืœื™ ื”ืชืงืฉื•ืจืช ื”ืžืจื›ื–ื™ื™ื ื‘ื™ืฉืจืืœ ืขืœ ืกืงื™ืจืช ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ืœื—ื•ื“ืฉ ืืคืจื™ืœ 2025 (ืฉืคื•ืจืกืžื” ื‘ื™ื•ื ื™), ืชื•ืš ื”ืชื™ื™ื—ืกื•ืช ืœืกื’ื ื•ืŸ, ืœืžืกื’ื•ืจ (framing), ืœืžื™ื“ืช ื”ื—ื“ื•ืช, ื•ืœื”ืื ื”ืŸ ืžืฉืจืชื•ืช ื ืจื˜ื™ื‘ ืื• ื—ื•ืฉืคื•ืช ืืช ื”ืžืฆื™ืื•ืช:


๐Ÿง  ื ื™ืชื•ื— ืชื•ื›ืŸ ื•ืคืจืฉื ื•ืช: ื”ื›ื•ืชืจื•ืช ื‘ื›ืœื™ ื”ืชืงืฉื•ืจืช

ื›ืœื™ ืชืงืฉื•ืจืชื›ื•ืชืจืช ืฉืคื•ืจืกืžื”ื ื™ืชื•ื— ืคืจืฉื ื™
ynet"ื‘ืœื™ ืžื‘ืฆืขื™ื ืœื ืงื•ื ื™ื? ื™ืจื™ื“ื” ืฉืœ 15% ื‘ืžื›ื™ืจืช ื“ื™ืจื•ืช ื‘ืืคืจื™ืœ"ืกื’ื ื•ืŸ ืฉื™ื•ื•ืงื™โ€“ืกืคืงื ื™. ืคื•ืชื—ืช ื‘ืฉืืœื” ืจื˜ื•ืจื™ืช ื•ืœื ื‘ื”ืฆื”ืจื” ืขื•ื‘ื“ืชื™ืช. ืžืฆื™ื’ื” ืืช ื”ื™ืจื™ื“ื” ื›ืžื’ืžื” ืฉื ื•ื‘ืขืช ืžื”ื™ืขื“ืจ ืžื‘ืฆืขื™ื โ€“ ื•ืœื ืžื”ืชืงืจืจื•ืช ืฉื•ืง ืขืžื•ืงื”. ืžืžืชื ืช ืืช ื”ื“ืจืžื”.
ื’ืœื•ื‘ืก"ื”ื”ื™ื™ื˜ืงื™ืกื˜ื™ื ื”ืจื•ื•ื™ื—ื• ืžื™ืœื™ื•ืŸ ืฉืงืœ ื‘'ืžื—ื™ืจ ืœืžืฉืชื›ืŸ' ื‘ื™ื”ื•ื“"ื”ืกื—ืช ื“ืขืช ืžื•ื—ืœื˜ืช. ืžืชืžืงื“ืช ื‘ืกื™ืคื•ืจ ื”ืฆืœื—ื” ื ืงื•ื“ืชื™ (ื•ื”ื™ื™ื˜ืงื™ืกื˜ื™), ืชื•ืš ื”ืชืขืœืžื•ืช ืžื›ื•ืชืจืช ื”ืขืœ โ€“ ืฆื ื™ื—ื” ื›ืœืœื™ืช ื‘ืฉื•ืง. ื–ื• ื›ื•ืชืจืช ืžื’ื•ื™ืกืช ื•ืžืžืกื’ืจืช.
ื“ื” ืžืจืงืจ"ืžื‘ืฆืขื™ ื”ืืฉืจืื™ ืฆื•ืžืฆืžื•, ืจื•ื›ืฉื™ ื”ื“ื™ืจื•ืช ื ืจื’ืขื• โ€“ ื•ื”ืžื›ื™ืจื•ืช ืฆื ื—ื•"ื›ื•ืชืจืช ื—ื–ืงื” ื™ื—ืกื™ืช. ื”ื™ื ืžืฉืจื˜ื˜ืช ืกื™ื‘ืชื™ื•ืช (ื‘ื ืง ื™ืฉืจืืœ โ†’ ืงื•ื ื™ื ื ื—ืœืฉื™ื โ†’ ืฉื•ืง ื ื—ืœืฉ) ืืš ืขื“ื™ื™ืŸ ืฉื•ืžืจืช ืขืœ ืžืกื’ื•ืจ "ืจืฆื™ื•ื ืœื™" โ€“ ืœื ืžืฆื™ื’ื” ื–ืืช ื›ื›ืฉืœ ืžืขืจื›ืชื™.
ื‘ื™ื–ืคื•ืจื˜ืœ"ื ืคื™ืœื” ื‘ืžื›ื™ืจื•ืช ื”ืงื‘ืœื ื™ื; ื”ืื ื–ื” ื™ื’ื™ืข ืœืžื—ื™ืจื™ื?"ื›ื•ืชืจืช ืขื ื™ื™ื ื™ืช ื™ื—ืกื™ืช. ื”ืžื™ืœื” "ื ืคื™ืœื”" ื“ืจืžื˜ื™ืช ืืš ื”ืฉืืœื” ืฉื‘ืกื•ืฃ ืžืžืกื’ืจืช ืืช ื”ื‘ืขื™ื” ื‘ืžื•ื ื—ื™ื ืกืคืงื•ืœื˜ื™ื‘ื™ื™ื โ€“ ืฉื•ื‘, ืœื ื›ื”ืชืคื›ื—ื•ืช ืžืžื•ืฉื›ืช ืืœื ื›ืื™ืจื•ืข ื ืงื•ื“ืชื™.
ื›ืœื›ืœื™ืกื˜"ื”ื˜ื‘ื•ืช ื”ืžื™ืžื•ืŸ ื”ื•ื’ื‘ืœื• โ€“ ื•ืžื›ื™ืจื•ืช ื”ืงื‘ืœื ื™ื ืฆื ื—ื• ื‘-43%"ื›ื•ืชืจืช ืื™ื ืคื•ืจืžื˜ื™ื‘ื™ืช. ืžืฆื™ื™ื ืช ืืช ื”ืกื™ื‘ื” (ื‘ื ืง ื™ืฉืจืืœ), ืืช ื”ื”ืฉืœื›ื” (ืฆื ื™ื—ื”), ื•ืืช ื”ืžืกืคืจ ื”ืžื“ื•ื™ืง. ื ืจืื™ืช ื”ืงืจื•ื‘ื” ื‘ื™ื•ืชืจ ืœื›ื•ืชืจืช ื—ื“ืฉื•ืชื™ืช ืžืื•ื–ื ืช.
N12"ื”ื‘ืจืงืก ืœืžื‘ืฆืขื™ ื”ืงื‘ืœื ื™ื ืขื‘ื“: ืฆื ื™ื—ื” ื“ืจืžื˜ื™ืช ื‘ืžื›ื™ืจืช ื”ื“ื™ืจื•ืช ื‘ืืคืจื™ืœ"ื›ื•ืชืจืช ื“ืจืžื˜ื™ืช ืขื ื–ื•ื•ื™ืช ืฉืœ "ื”ืฆืœื—ื” ืจื’ื•ืœื˜ื•ืจื™ืช" โ€“ ื›ืื™ืœื• ื‘ื ืง ื™ืฉืจืืœ ื”ืฉื™ื’ ืืช ืžื˜ืจืชื•. ื”ื™ื ืœื ืžื“ื‘ืจืช ืขืœ ื‘ื•ืขื”, ืฉื•ืง ืชืงื•ืข ืื• ื™ืจื™ื“ื” ื›ืœืœื™ืช โ€“ ืืœื ืขืœ "ื‘ืœื™ืžื”".
ืขืจื•ืฅ 10"ื”ืฉื•ืง ืžืชืงืจืจ: ื™ืจื™ื“ื” ืฉืœ 15% ื‘ืžืกืคืจ ื”ื“ื™ืจื•ืช ืฉื ืžื›ืจื• ื‘ืืคืจื™ืœ"ื›ื•ืชืจืช ืฉืžืจื ื™ืช. ืžืฉืชืžืฉืช ื‘ืžื•ื ื— "ืžืชืงืจืจ" โ€“ ืœื "ืฆื•ื ื—" ืื• "ืงื•ืจืก". ืžืฆื™ื’ื” ืืช ื”ื ืชื•ืŸ, ืื‘ืœ ื‘ื˜ื•ืŸ ืžืคื—ื™ืช. ืœื ื™ื•ืฆืจืช ืชื—ื•ืฉืช ื‘ื”ื™ืœื•ืช ืื• ืžืฉื‘ืจ.

๐Ÿงจ ืกื™ื›ื•ื ืžื’ืžื•ืช ื‘ื›ื•ืชืจื•ืช:

  1. ืžื’ืžืช ื˜ืฉื˜ื•ืฉ ื•ื”ืกื—ืช ื“ืขืช โ€“ ื‘ืขื™ืงืจ ื‘ื’ืœื•ื‘ืก ื•ื‘-ynet. ื”ื›ื•ืชืจื•ืช ืžืžืกื’ืจื•ืช ืืช ื”ื™ืจื™ื“ื” ื›ืกื™ื˜ื•ืืฆื™ื” ื–ืžื ื™ืช ืื• ื›ืชื•ืคืขืช ืœื•ื•ืื™ ืฉืœ ื”ื™ืขื“ืจ ืžื‘ืฆืขื™ื, ื•ืœื ื›ื—ืœืง ืžืงืจื™ืกื” ืฉื™ื˜ืชื™ืช.
  2. ืžื™ืขื•ื˜ ื›ื•ืชืจื•ืช ืฉืžืฆื™ื™ื ื•ืช "ืงื™ืคืื•ืŸ", "ื‘ื•ืขื”", ืื• "ืžืฉื‘ืจ" โ€“ ืืฃ ื›ืœื™ ืœื ื”ืฉืชืžืฉ ื‘ืžื™ืœื™ื ืฉืžืกืžื ื•ืช ืกื›ื ื” ืื• ืฉื™ื ื•ื™ ืžื‘ื ื™. ื”ืžื™ื ื•ื—ื™ื ื›ืžื• "ื”ืชืงืจืจื•ืช", "ื™ืจื™ื“ื”", ืื• "ื”ื‘ืจืงืก ืขื‘ื“" ืžืฉื“ืจื™ื ืฉืœื™ื˜ื”.
  3. ื›ื•ืชืจื•ืช ืฉืžืจื ื™ื•ืช ืžื•ืœ ืชื•ื›ืŸ ื™ื•ืชืจ ื‘ื•ื˜ื” โ€“ ื‘ื—ืœืง ืžื”ืžืงืจื™ื, ื”ืชื•ื›ืŸ ื‘ื›ืชื‘ื•ืช ื”ื™ื” ื—ืจื™ืฃ ืื• ืžื˜ืจื™ื“ ื”ืจื‘ื” ื™ื•ืชืจ ืžื”ื›ื•ืชืจืช. ื–ื”ื• ืคืขืจ ืชื•ื“ืขืชื™ ืžื•ื“ืข: ืœืชืช ืœืงื•ืจื ืืช ื”ืจื•ืฉื "ื”ื›ืœ ื‘ืฉืœื™ื˜ื”".
  4. ื“ื”-ืคืจืกื•ื ืœื™ื–ืฆื™ื” ืฉืœ ืื—ืจื™ื•ืช โ€“ ื”ื›ื•ืชืจื•ืช ื›ืžืขื˜ ืœื ืžื–ื›ื™ืจื•ืช ืื—ืจื™ื•ืช ืฉืœ ืงื‘ืœื ื™ื, ืฉืžืื™ื, ืื• ื‘ื ืงื™ื. ืžื™ ืื—ืจืื™? ืืฃ ืื—ื“. ื–ื• ืคืฉื•ื˜ ืชื•ืฆืื” ืฉืœ "ืคื—ื•ืช ืžื‘ืฆืขื™ื", "ื™ื•ืชืจ ืจื’ื•ืœืฆื™ื”".

๐Ÿงพ ื˜ื‘ืœืช ืกื™ืงื•ืจ ื”ืชืงืฉื•ืจืช ื•ื ื™ืชื•ื— ื”ื›ื•ืชืจื•ืช โ€“ ืกืงื™ืจืช ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™, ืืคืจื™ืœ 2025

ื›ืœื™ ืชืงืฉื•ืจืชื›ื•ืชืจืชืฆื™ื˜ื•ื˜ ืžื™ื™ืฆื’ืชืืจื™ืš ืคืจืกื•ืืงื™ืฉื•ืจื›ืชื‘/ืชื”ื™ืงืฃ ืกื™ืงื•ืจื ื™ืชื•ื— ื›ื•ืชืจืช
ynetื‘ืœื™ ืžื‘ืฆืขื™ื ืœื ืงื•ื ื™ื? ื™ืจื™ื“ื” ืฉืœ 15% ื‘ืžื›ื™ืจืช ื“ื™ืจื•ืช ื‘ืืคืจื™ืœ"ื‘ื—ื•ื“ืฉ ืืคืจื™ืœ ื”ืฉื ื” ื ืจื›ืฉื• 6,254 ื“ื™ืจื•ืช... ื™ืจื™ื“ื” ืฉืœ 15% ื‘ื”ืฉื•ื•ืื” ืœืืคืจื™ืœ ืืฉืชืงื“..."11.06.2025ืงื™ืฉื•ืจื”ื™ืœื” ืฆื™ืื•ืŸืžืœืื”ืฉื™ื•ื•ืงื™ืชึพืกืคืงื ื™ืช. ืžืžืกื’ืจืช ืืช ื”ื™ืจื™ื“ื” ื›ื”ื™ืขื“ืจ ืžื‘ืฆืขื™ื, ืœื ื›ื”ืชืงืจืจื•ืช ืฉื•ืง ืืžื™ืชื™ืช
ื’ืœื•ื‘ืกื”ื”ื™ื™ื˜ืงื™ืกื˜ื™ื ื”ืจื•ื•ื™ื—ื• ืžื™ืœื™ื•ืŸ ืฉืงืœ ื‘'ืžื—ื™ืจ ืœืžืฉืชื›ืŸ' ื‘ื™ื”ื•ื“"ืžื›ื™ืจื•ืช ื”ืงื‘ืœื ื™ื ื‘ืืคืจื™ืœ ื”ื™ื• ื ืžื•ื›ื•ืช ืžืื•ื“ โ€“ 2,364 ื“ื™ืจื•ืช ื‘ืœื‘ื“..."11.06.2025ืงื™ืฉื•ืจืืจื™ืง ืžื™ืจื•ื‘ืกืงื™ืžืœืื”ืžืกื™ื˜ื” ืืช ื”ืคื•ืงื•ืก ืžื”ืžืฉื‘ืจ ื”ื›ืœืœื™ ืœื”ืฆืœื—ื” ื ืงื•ื“ืชื™ืช โ€“ ื˜ืฉื˜ื•ืฉ ืžื’ืžืชื™ ืฉืœ ืขื•ืžืง ื”ื‘ืขื™ื”
ื“ื” ืžืจืงืจืžื‘ืฆืขื™ ื”ืืฉืจืื™ ืฆื•ืžืฆืžื•, ืจื•ื›ืฉื™ ื”ื“ื™ืจื•ืช ื ืจื’ืขื• โ€“ ื•ื”ืžื›ื™ืจื•ืช ืฆื ื—ื•"ื”ืžื’ื‘ืœื•ืช ื”ืงื˜ื™ื ื• ืืช ื”ื™ืงืฃ ื”ืืฉืจืื™ ืฉืžืจื‘ื™ืช ื”ืงื‘ืœื ื™ื ื™ื›ื•ืœื™ื ืœื”ืฆื™ืข ืœืจื•ื›ืฉื™ื..."11.06.2025ืงื™ืฉื•ืจื”ื“ืจ ื—ื•ืจืฉืžืœืื”ื—ื–ืงื” ื™ื—ืกื™ืช โ€“ ืžืฆื™ื’ื” ืกื™ื‘ืชื™ื•ืช, ืืš ืฉื•ืžืจืช ืขืœ ืžืกื’ื•ืจ 'ืžืื•ื–ืŸ', ืœื ืžื˜ืœื˜ืœืช
ื‘ื™ื–ืคื•ืจื˜ืœื ืคื™ืœื” ื‘ืžื›ื™ืจื•ืช ื”ืงื‘ืœื ื™ื; ื”ืื ื–ื” ื™ื’ื™ืข ืœืžื—ื™ืจื™ื?"ืžื›ื™ืจื•ืช ื”ืงื‘ืœื ื™ื ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™ ื”ืกืชื›ืžื• ื‘ึพ1,543 ื“ื™ืจื•ืช ื‘ืœื‘ื“... ื™ืจื™ื“ื” ื—ื“ื” ืฉืœ 43%"11.06.2025ืงื™ืฉื•ืจื“ื ื™ืืœ ืฉื•ื•ื™ืงื”ืžืœืื”ื“ืจืžื˜ื™ืช, ืืš ืžืžืชื ืช ืขื ืฉืืœื” ืกืคืงื•ืœื˜ื™ื‘ื™ืช โ€“ ืžืฆืžืฆืžืช ืืช ื”ืžืฉืžืขื•ืช ืœืฉืืœืช ื”ืžื—ื™ืจื™ื ื‘ืœื‘ื“
ื›ืœื›ืœื™ืกื˜ื”ื˜ื‘ื•ืช ื”ืžื™ืžื•ืŸ ื”ื•ื’ื‘ืœื• โ€“ ื•ืžื›ื™ืจื•ืช ื”ืงื‘ืœื ื™ื ืฆื ื—ื• ื‘-43%"ืžื›ื™ืจื•ืช ื”ืงื‘ืœื ื™ื ื”ืกืชื›ืžื• ื‘ึพ2,364 ื“ื™ืจื•ืช... ื™ืจื™ื“ื” ืฉืœ 28%... ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™ ื™ืจื™ื“ื” ืฉืœ 43%"11.06.2025ืงื™ืฉื•ืจื“ื•ืชืŸ ืœื•ื™ืžืœืื”ืžื“ื•ื™ืงืช ื•ืขื•ื‘ื“ืชื™ืช. ื›ื•ืชืจืช ื ืงื™ื™ื” ื•ื—ื“ื” โ€“ ืžื”ื‘ื•ื“ื“ื•ืช ืฉืžืฆื™ื’ื” ืืช ืขื•ืžืง ื”ืฆื ื™ื—ื” ื›ืžืกืจ ืขื™ืงืจื™
N12ื”ื‘ืจืงืก ืœืžื‘ืฆืขื™ ื”ืงื‘ืœื ื™ื ืขื‘ื“: ืฆื ื™ื—ื” ื“ืจืžื˜ื™ืช ื‘ืžื›ื™ืจืช ื”ื“ื™ืจื•ืช ื‘ืืคืจื™ืœ"ื ืจื›ืฉื• ื‘ืืคืจื™ืœ 6,254 ื“ื™ืจื•ืช โ€“ ื™ืจื™ื“ื” ืฉืœ 15% ืœืขื•ืžืช ืืคืจื™ืœ 2024"11.06.2025ืงื™ืฉื•ืจืœื™ืื•ืจ ื‘ืืงืืœื•, ืื™ืชืžืจ ืžื™ื ืžืจืžืœืื”ืžืฆื™ื’ื” ืืช ื”ื™ืจื™ื“ื” ื›ื”ืฆืœื—ื” ืจื’ื•ืœื˜ื•ืจื™ืช. ืœื ืžืฉื‘ืจ ืฉื•ืง โ€“ ืืœื ื‘ืœื™ืžื” "ื ื›ื•ื ื”" ืฉืœ ื”ืงื‘ืœื ื™ื
ืขืจื•ืฅ 10ื”ืฉื•ืง ืžืชืงืจืจ: ื™ืจื™ื“ื” ืฉืœ 15% ื‘ืžืกืคืจ ื”ื“ื™ืจื•ืช ืฉื ืžื›ืจื• ื‘ืืคืจื™ืœ"ืœืคื™ ืื’ืฃ ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™, ืžื›ื™ืจื•ืช ื”ืงื‘ืœื ื™ื ื”ืกืชื›ืžื• ื‘ึพ2,364 ื“ื™ืจื•ืช..."11.06.2025ืงื™ืฉื•ืจื ื™ืจ ื‘ืจืืœื™ืžืœืื”ืžืกื’ื•ืจ ืจื’ื•ืข, ืžืจื›ืš ืืช ื”ื‘ืขื™ื” โ€“ 'ื”ืชืงืจืจื•ืช' ื•ืœื ืฆื ื™ื—ื”. ืžื›ืกื” ื ืชื•ื ื™ื ื—ื–ืงื™ื ื‘ืžื™ืœื™ื ื—ืœืฉื•ืช
ื™ืฉืจืืœ ื”ื™ื•ืโ€“ืœื ืคื•ืจืกืžื” ื›ืชื‘ื” ื‘ืืชืจโ€“โ€“โ€“ื”ื™ืขื“ืจ ืกื™ืงื•ืจื”ืชืขืœืžื•ืช ืžื•ื—ืœื˜ืช. ืฉืงื˜ ืชืงืฉื•ืจืชื™ ืžื›ื•ื•ืŸ
ืขืจื•ืฅ 13โ€“ืœื ืคื•ืจืกืžื” ื›ืชื‘ื” ื‘ืืชืจโ€“โ€“โ€“ื”ื™ืขื“ืจ ืกื™ืงื•ืจืœื ื ื’ืขื• ื›ืœืœ ื‘ื“ื•ื— โ€“ ืืฃ ืœื ืื–ื›ื•ืจ ื—ื“ืฉื•ืชื™
ืขืจื•ืฅ 14โ€“ืœื ืคื•ืจืกืžื” ื›ืชื‘ื” ื‘ืืชืจโ€“โ€“โ€“ื”ื™ืขื“ืจ ืกื™ืงื•ืจืฉืชื™ืงื” ืžืœืื” โ€“ ื”ืขื“ืคื” ืœื”ืชืจื—ืง ืžื”ื ืจื˜ื™ื‘ ื”ืžืขืจืขืจ ืขืœ ื™ืฆื™ื‘ื•ืช ื”ืฉื•ืง

ื”ืงื•ืจืื™ื ืžื’ื™ื‘ื™ื. ื”ื ื” ืชื’ื•ื‘ืช ืงื•ืจืื™ ืœื›ืชื‘ื” ืžืืชืจ ื’ืœื•ื‘ืก

๐Ÿงจ ืกื™ื›ื•ื ืžื’ืžื•ืช ื‘ื›ื•ืชืจื•ืช:

  1. ืžื’ืžืช ื˜ืฉื˜ื•ืฉ ื•ื”ืกื—ืช ื“ืขืช โ€“ ื‘ืขื™ืงืจ ื‘ื’ืœื•ื‘ืก ื•ื‘-ynet. ื”ื›ื•ืชืจื•ืช ืžืžืกื’ืจื•ืช ืืช ื”ื™ืจื™ื“ื” ื›ืกื™ื˜ื•ืืฆื™ื” ื–ืžื ื™ืช ืื• ื›ืชื•ืคืขืช ืœื•ื•ืื™ ืฉืœ ื”ื™ืขื“ืจ ืžื‘ืฆืขื™ื, ื•ืœื ื›ื—ืœืง ืžืงืจื™ืกื” ืฉื™ื˜ืชื™ืช.
  2. ืžื™ืขื•ื˜ ื›ื•ืชืจื•ืช ืฉืžืฆื™ื™ื ื•ืช "ืงื™ืคืื•ืŸ", "ื‘ื•ืขื”", ืื• "ืžืฉื‘ืจ" โ€“ ืืฃ ื›ืœื™ ืœื ื”ืฉืชืžืฉ ื‘ืžื™ืœื™ื ืฉืžืกืžื ื•ืช ืกื›ื ื” ืื• ืฉื™ื ื•ื™ ืžื‘ื ื™. ื”ืžื™ื ื•ื—ื™ื ื›ืžื• "ื”ืชืงืจืจื•ืช", "ื™ืจื™ื“ื”", ืื• "ื”ื‘ืจืงืก ืขื‘ื“" ืžืฉื“ืจื™ื ืฉืœื™ื˜ื”.
  3. ื›ื•ืชืจื•ืช ืฉืžืจื ื™ื•ืช ืžื•ืœ ืชื•ื›ืŸ ื™ื•ืชืจ ื‘ื•ื˜ื” โ€“ ื‘ื—ืœืง ืžื”ืžืงืจื™ื, ื”ืชื•ื›ืŸ ื‘ื›ืชื‘ื•ืช ื”ื™ื” ื—ืจื™ืฃ ืื• ืžื˜ืจื™ื“ ื”ืจื‘ื” ื™ื•ืชืจ ืžื”ื›ื•ืชืจืช. ื–ื”ื• ืคืขืจ ืชื•ื“ืขืชื™ ืžื•ื“ืข: ืœืชืช ืœืงื•ืจื ืืช ื”ืจื•ืฉื "ื”ื›ืœ ื‘ืฉืœื™ื˜ื”".
  4. ื“ื”-ืคืจืกื•ื ืœื™ื–ืฆื™ื” ืฉืœ ืื—ืจื™ื•ืช โ€“ ื”ื›ื•ืชืจื•ืช ื›ืžืขื˜ ืœื ืžื–ื›ื™ืจื•ืช ืื—ืจื™ื•ืช ืฉืœ ืงื‘ืœื ื™ื, ืฉืžืื™ื, ืื• ื‘ื ืงื™ื. ืžื™ ืื—ืจืื™? ืืฃ ืื—ื“. ื–ื• ืคืฉื•ื˜ ืชื•ืฆืื” ืฉืœ "ืคื—ื•ืช ืžื‘ืฆืขื™ื", "ื™ื•ืชืจ ืจื’ื•ืœืฆื™ื”".

๐Ÿง  ื”ื›ื•ืชืจืช ื›ืกืคื™ืŸ โ€“ ื›ืš ื”ืชืงืฉื•ืจืช ืžืจื“ื“ืช ืงืจื™ืกืช ืฉื•ืง ื”ื ื“ืœ"ืŸ ืœืฉื•ืจืช ืžื‘ืฆืข

ื‘ืขื™ื“ืŸ ืฉื‘ื• ื”ืฆื™ื‘ื•ืจ ืฆื•ืจืš ืืช ืขื™ืงืจ ื”ืžื™ื“ืข ื”ื›ืœื›ืœื™ ืฉืœื• ืžื”ื›ื•ืชืจื•ืช โ€“ ืขืฆื ื ื™ืกื•ื— ื”ื›ื•ืชืจืช ื”ื•ืคืš ืœื›ืœื™ ืชื•ื“ืขืชื™. ืกืงื™ืจืช ื”ืกื™ืงื•ืจ ืฉืœ ื“ื•ื— ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ืœื—ื•ื“ืฉ ืืคืจื™ืœ 2025 ืžื•ื›ื™ื—ื” ืขื“ ื›ืžื” ื”ื›ื•ืชืจืช ื”ืคื›ื” ืœืกืคื™ืŸ: ื‘ืžืงื•ื ืœื”ืฆื™ื’ ืืช ืงืจื™ืกืช ืฉื•ืง ื”ื ื“ืœ"ืŸ, ืืช ื‘ืจื™ื—ืช ื”ืžืฉืงื™ืขื™ื, ื•ืืช ืžื’ืžืช ื”ื”ืชืจื•ืงื ื•ืช ืžืขืกืงืื•ืช โ€“ ื”ื›ื•ืชืจื•ืช ื‘ื—ืจื• ืœื ืกื— ืืช ื”ืžืฆื™ืื•ืช ื‘ืฉืคื” ืžืจื•ื›ื›ืช, ืžืจื“ื“ืช, ื•ืœืขื™ืชื™ื ืžื’ื•ื—ื›ืช. ืž"ื‘ืœื™ ืžื‘ืฆืขื™ื ืœื ืงื•ื ื™ื", ื“ืจืš "ื”ื‘ืจืงืก ืขื‘ื“", ื•ืขื“ "ื”ืชืงืจืจื•ืช ื”ืฉื•ืง" โ€“ ืœื ืชืžืฆืื• ืืช ื”ืžื™ืœื™ื "ืžืฉื‘ืจ", "ืงืจื™ืกื”", ืื• "ื‘ื•ืขื”". ื–ื•ื”ื™ ืชื•ื“ืขื” ืžืชื•ืžืจื ืช, ืฉื‘ื” ืžืฆื•ืงื” ืืžื™ืชื™ืช ืฉืœ ืฉื•ืง ืžืชื•ืจื’ืžืช ืœื›ื•ืชืจืช ืฉื™ื•ื•ืงื™ืช. ืœื ืกื™ืงื•ืจ โ€“ ืืœื ืžืกื’ื•ืจ. ืœื ื“ื™ื•ื•ื— โ€“ ืืœื ืขื™ืฆื•ื‘ ื“ืขืช ืงื”ืœ.


๐Ÿง  ืžืกืงื ื•ืช ืžื”ื›ื•ืชืจื•ืช:

  • ืจื•ื‘ ื”ื›ื•ืชืจื•ืช ืœื ื—ื•ืฉืคื•ืช ืืช ืขื•ืžืง ื”ืžืฉื‘ืจ โ€“ ืืœื ืžืžืกื’ืจื•ืช ืื•ืชื• ื›"ืขื™ื›ื•ื‘", "ื‘ืœื™ืžื”", ืื• "ืชื’ื•ื‘ื” ืจื’ื•ืœื˜ื•ืจื™ืช".
  • ื’ืœื•ื‘ืก, ืœื“ื•ื’ืžื”, ื”ืกื™ืช ืืช ื”ืกื™ืคื•ืจ ืœื”ืฆืœื—ืช ื”ื™ื™ื˜ืงื™ืกื˜ื™ื ื‘"ืžื—ื™ืจ ืœืžืฉืชื›ืŸ".
  • ynet ื‘ื—ืจ ืœืคืชื•ื— ื‘ืฉืืœื” ืจื˜ื•ืจื™ืช ("ื‘ืœื™ ืžื‘ืฆืขื™ื ืœื ืงื•ื ื™ื?") ื›ืื™ืœื• ืžื“ื•ื‘ืจ ื‘ืชืขืœื•ืžืช ืฉื™ื•ื•ืง.
  • ืขืจื•ืฅ 10 ื”ืฉืชืžืฉ ื‘ืžื•ื ื— ืžืจื’ื™ืข: "ื”ืฉื•ืง ืžืชืงืจืจ".
  • ืฉืœื•ืฉื” ื›ืœื™ ืชืงืฉื•ืจืช ืžืจื›ื–ื™ื™ื โ€“ ื™ืฉืจืืœ ื”ื™ื•ื, ืขืจื•ืฅ 13 ื•ึพืขืจื•ืฅ 14 โ€“ ืœื ื“ื™ื•ื•ื—ื• ื›ืœืœ.

โš ๏ธ ื•ืžื” ื”ืžืฉืžืขื•ืช?

ื›ืฉื”ืกืงื™ืจื” ื”ืžืงืฆื•ืขื™ืช ื‘ื™ื•ืชืจ ืฉืœ ืžื“ื™ื ืช ื™ืฉืจืืœ โ€“ ื”ืžื’ื•ื‘ื” ื‘ื ืชื•ื ื™ื โ€“ ืœื ื–ื•ื›ื” ืœื›ื•ืชืจื•ืช, ื–ื” ืœื ื›ื™ืฉืœื•ืŸ ืขื™ืชื•ื ืื™. ื–ื” ื”ืกืชืจื” ืžื›ื•ื•ื ืช. ื”ืชืงืฉื•ืจืช ืื™ื ื ื” ืžืจืื” ืœืฆื™ื‘ื•ืจ ืืช ืžื” ืฉื”ื•ื ื—ื™ื™ื‘ ืœื“ืขืช. ื‘ืžืงื•ื ืœืฉืงืฃ โ€“ ื”ื™ื ืžืžืกื›ืช. ื•ื–ื” ืงื•ืจื” ื“ื•ื•ืงื ื›ืขืช, ื›ืฉื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ื ืžืฆืืช ื‘ืฉืœื‘ ื”ืกื•ืคื™ ืฉืœื”: ื”ืื•ื•ื™ืจ ื™ื•ืฆื, ื”ืขืกืงืื•ืช ื ืขืœืžื•ืช, ื”ืงื‘ืœื ื™ื ืœื—ื•ืฆื™ื, ืื‘ืœ ื”ืฆื™ื‘ื•ืจ โ€“ ื ืฉืืจ ืžื ื•ืชืง. ืžื ื•ืชืง ืžื”ืืžืช.



12Jun

ื”ืื ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ื™ืฉืจืืœื™ ื‘-2025 ื”ื•ื ื”ื’ืจืกื” ื”ืžืงื•ืžื™ืช ืฉืœ ืžืฉื‘ืจ ื”ืกืื‘-ืคืจื™ื™ื? ื ื™ืชื•ื— ืขื•ืฆืžืชื™ ื•ืžื’ื•ื‘ื” ื ืชื•ื ื™ื โ€“ ื›ื•ืœืœ ื”ืฉื•ื•ืื” ื™ืฉื™ืจื” ืœืืจื”"ื‘ 2008. ื‘ืœื•ื’ ื–ื” ื—ื•ืงืจ ื›ื™ืฆื“ ืžื™ื™ืงืœ ื‘ื•ืจื™ ื”ืฆืœื™ื— ืœื—ื–ื•ืช ืืช ืงืจื™ืกืช ื”ืฉื•ืง ื”ื›ืœื›ืœื™ ื•ื›ื™ืฆื“ ืชื•ื‘ื ื•ืชื™ื• ืขืฉื•ื™ื•ืช ืœื”ื•ื‘ื™ืœ ืื•ืชื ื• ืœื”ื‘ื ื” ื”ืื ืžื’ืžื•ืช ื“ื•ืžื•ืช ืขืฉื•ื™ื•ืช ืœื”ืชืจื—ืฉ ื‘ื™ืฉืจืืœ. ืื ื• ื ืขื™ื™ืŸ ื‘ื ื™ืชื•ื— ืฉืœ ืคืขื•ืœืชื•, ื ืชื•ื ื™ื ื›ืœื›ืœื™ื™ื ืขื“ื›ื ื™ื™ื ื•ืชื•ื‘ื ื•ืช ืื ืœื™ื˜ื™ื•ืช ื‘ื ื•ืฉื.

ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ื‘ื™ืฉืจืืœ โ€“ ื’ืจืกืช ื”ืกืื‘-ืคืจื™ื™ื ื”ืžืงื•ืžื™ืช?

ื‘ืฉื ืช 2008, ืžื™ื™ืงืœ ื‘ื•ืจื™ โ€“ ืจื•ืคื ืขื™ื ื™ื™ื ืฉื”ืคืš ืœืžืฉืงื™ืข ืคื™ื ื ืกื™ โ€“ ืขืฉื” ืืช ื”ื‘ืœืชื™ ื ืชืคืก. ื›ืฉื”ืžืขืจื›ืช ื”ืคื™ื ื ืกื™ืช ื”ืืžืจื™ืงืื™ืช ื—ื’ื’ื” ืฉื™ืื™ื, ื”ื•ื ื”ื™ืžืจ ื ื’ื“ ืฉื•ืง ื”ื“ื™ื•ืจ, ื•ื”ืจื•ื•ื™ื— 100 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ. ืื‘ืœ ืœื ื”ื›ืกืฃ ืขืžื“ ื‘ืžื•ืงื“ โ€“ ืืœื ื”ื™ื›ื•ืœืช ืœืจืื•ืช ืืช ืžื” ืฉื›ื•ืœื ืกื™ืจื‘ื• ืœืจืื•ืช: ืฉื”ืฉื•ืง ืžื‘ื•ืกืก ืขืœ ืฉืงืจ ืคื™ื ื ืกื™.

ื‘ื•ืขืช ื”ืกืื‘-ืคืจื™ื™ื ื”ืืžืจื™ืงืื™ืช: ืื™ืš ื–ื” ืงืจื”?

ื”ื‘ื ืงื™ื ื”ืขื ื™ืงื• ื”ืœื•ื•ืื•ืช ืžืฉื›ื ืชื ืœืœื•ื•ื™ื ื—ืกืจื™ ื™ื›ื•ืœืช ื”ื—ื–ืจ, ื‘ืจื™ื‘ื™ื•ืช ื’ื‘ื•ื”ื•ืช (ืกืื‘-ืคืจื™ื™ื). ืืช ื”ื”ืœื•ื•ืื•ืช ื”ืืœื” ืืจื–ื• ืžื—ื“ืฉ ื‘ืื’ืจื•ืช ื—ื•ื‘ ืฉื ืžื›ืจื• ื›"ื ื›ืกื™ื ื‘ื˜ื•ื—ื™ื". ืืฃ ืื—ื“ ืœื ืฉืืœ: ืžื” ื”ืขืจืš ื”ืืžื™ืชื™ ืฉืœ ื”ื ื›ืก? ื”ืื ื”ืœื•ื•ื™ื ืžืกื•ื’ืœื™ื ืœื”ื—ื–ื™ืจ? ื”ืขื™ืงืจ ืฉื”ื’ืœื’ืœ ื™ืžืฉื™ืš ืœื”ืกืชื•ื‘ื‘. ื‘ื•ืจื™ ืœื ืงื ื” ืืช ื–ื”. ื”ื•ื ื—ืงืจ ืืช ื”ื ืชื•ื ื™ื, ื”ื‘ื™ืŸ ืฉื”ืฉื•ืง ืžื ื•ืคื—, ื•ืขืžื“ ืžื•ืœ ื”ืžืขืจื›ืช. ื‘ืžืฉืš ืฉืœื•ืฉ ืฉื ื™ื ื”ื•ื ืกืคื’ ืœืขื’, ืœื—ืฅ ืžืฉืคื˜ื™ ื•ื‘ื™ืงื•ืจืช ื—ืจื™ืคื” โ€“ ืื‘ืœ ื”ื—ื–ื™ืง ื‘ืงื•. ื›ืฉื”ืฉื•ืง ืงืจืก, ื”ื•ื ื™ืฆื ืฆื•ื“ืง.

ื•ืžื” ืืฆืœื ื•? ื™ืฉืจืืœ 2025: ื‘ื•ืขื” โ€“ ืขื ื›ืฉืจื•ืช ืจื’ื•ืœื˜ื•ืจื™ืช

ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ื™ืฉืจืืœื™ ืžืฆื™ื’ ื‘ืขืฉื•ืจ ื”ืื—ืจื•ืŸ ืžืืคื™ื™ื ื™ื ืžื•ื‘ื”ืงื™ื ืฉืœ ื‘ื•ืขื”:

  • ืžื—ื™ืจื™ื ืฉื–ื™ื ืงื• ื‘ื™ื•ืชืจ ืžืคื™ 2 ืžื”ืฉื•ื•ื™ ื”ื›ืœื›ืœื™ ื”ืืžื™ืชื™ ืฉืœ ื”ื“ื™ืจื•ืช.
  • ืชืฉื•ืื•ืช ื ืžื•ื›ื•ืช ืžืฉืžืขื•ืชื™ืช ืžื”ืจื™ื‘ื™ืช ืขืœ ื”ืžืฉื›ื ืชืื•ืช โ€“ ืขืกืงื” ื”ืคืกื“ื™ืช ื‘ื”ื’ื“ืจื”.
  • ืจืžื•ืช ืžื™ื ื•ืฃ ื—ืจื™ื’ื•ืช ืฉืœ ืžืฉืงื™ ื‘ื™ืช.
  • ืžื ื’ื ื•ืŸ ื”ืœื•ื•ืื•ืช ืžืกื•ื›ืŸ: ืœื ืกืื‘-ืคืจื™ื™ื, ืืœื ืกืื‘-ื”ื™ื’ื™ื•ืŸ โ€“ ืžื™ืžื•ืŸ ืขืกืงืื•ืช ื‘ืžื—ื™ืจื™ื ื‘ืœืชื™ ืกื‘ื™ืจื™ื.

ืžื”ื™ "ื”ืœื•ื•ืืช ืกืื‘-ื”ื™ื’ื™ื•ืŸ"?

"ื”ืœื•ื•ืืช ืกืื‘-ื”ื™ื’ื™ื•ืŸ" ื”ื™ื ื”ืœื•ื•ืื” ืœืจื›ื™ืฉืช ื ื›ืก ื‘ืžื—ื™ืจ ืฉืื™ืŸ ืœื• ื”ืฆื“ืงื” ื›ืœื›ืœื™ืช โ€“ ื’ื ืื ื”ืœื•ื•ื” ืขืฆืžื• ืื™ื›ื•ืชื™. ืœื ืžื“ื•ื‘ืจ ื‘ื”ืœื•ื•ืื” ืžืกื•ื›ื ืช ื‘ื’ืœืœ ื”ืœื•ื•ื”, ืืœื ื‘ื’ืœืœ ื”ืขืกืงื” ืขืฆืžื”: ื›ืืฉืจ ืจื•ื›ืฉื™ื ื ื›ืก ื‘ืชืฉื•ืื” ืฉืœื™ืœื™ืช (ืœืžืฉืœ 2.2%) ื‘ืขื–ืจืช ื”ืœื•ื•ืื” ื‘ืจื™ื‘ื™ืช ื’ื‘ื•ื”ื” ื™ื•ืชืจ (ืœืžืฉืœ 5.5%), ืžื“ื•ื‘ืจ ื‘ืžื™ืžื•ืŸ ืฉืœ ืขืกืงื” ืฉืžืจืืฉ ืื™ื ื” ืžืฉืชืœืžืช โ€“ ื•ืœื›ืŸ ืžืกื•ื›ื ืช ืœื‘ื ืง ื•ืœืœื•ื•ื” ื›ืื—ื“.

ืžืืคื™ื™ืŸื”ืœื•ื•ืืช ืกืื‘-ืคืจื™ื™ืื”ืœื•ื•ืืช ืกืื‘-ื”ื™ื’ื™ื•ืŸ
ื”ื‘ืขื™ื” ื”ืžืจื›ื–ื™ืชืื™ื›ื•ืช ื”ืœื•ื•ื” ื™ืจื•ื“ื”ืื™ื›ื•ืช ื”ืขืกืงื” ืžื•ืคืจื›ืช
ื™ื›ื•ืœืช ื”ื—ื–ืจื ืžื•ื›ื” ืื• ืœื ืงื™ื™ืžืชืชืงื™ื ื” ืคื•ืจืžืœื™ืช, ืืš ืœื ืžืฉืชืœืžืช
ืฉื•ื•ื™ ื”ื ื›ืกืœืจื•ื‘ ืกื‘ื™ืจืžื ื•ืคื— / ื›ืคื•ืœ ืžื”ืขืจืš
ืฆื•ืจืช ืžื™ืžื•ืŸืœืจื•ื‘ ืจื™ื‘ื™ืช ื’ื‘ื•ื”ื”ืจื™ื‘ื™ืช ืจื’ื™ืœื” ืืš ืขืœ ืฉื•ื•ื™ ืฉื’ื•ื™
ืžื ื’ื ื•ืŸ ืกื™ื›ื•ืŸื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ ืฉืœ ื”ืœื•ื•ื”ืงืจื™ืกืช ืขืจืš ื”ื ื›ืก ื”ืžืžื•ืžืŸ

ืื‘ืœ ื™ืฉ ืจื’ื•ืœืฆื™ื”! ืื– ืžื”?

ืื•ืžืจื™ื ืœื ื• ืฉ"ื”ืคื™ืงื•ื— ื‘ื™ืฉืจืืœ ืฉืžืจื ื™". ื‘ืคื•ืขืœ:

  • ื”ื‘ื ืงื™ื ืžืžืžื ื™ื ืขืกืงืื•ืช ืฉื”ืชืฉื•ืื” ืžื”ืŸ ื ืžื•ื›ื” ืžื”ืจื™ื‘ื™ืช. ื–ื” ืœื ืจืง ืœื ื›ืœื›ืœื™ โ€“ ื–ื• ืจืฉืœื ื•ืช.
  • ื”ืฉืžืื•ืช ืžื‘ื•ืกืกืช ืขืœ ืฉื›ืคื•ืœ ืžื—ื™ืจื™ื โ€“ ืœื ืขืœ ื”ืขืจื›ืช ืฉื•ื•ื™.
  • ืจื’ื•ืœืฆื™ื™ืช ื”-LTV ืžืชื™ื™ื—ืกืช ืœื™ื—ืก ืžื™ืžื•ืŸ-ืžื—ื™ืจ โ€“ ื•ืœื ืžืขื ื™ื™ืŸ ืื•ืชื” ืื ื”ืžื—ื™ืจ ื›ืคื•ืœ ืžื”ืขืจืš.

ื˜ื‘ืœืช ื”ืฉื•ื•ืื”: ืืžืจื™ืงื” 2008 ืžื•ืœ ื™ืฉืจืืœ 2025

ืžืืคื™ื™ืŸืืจื”"ื‘ 2008ื™ืฉืจืืœ 2025
ืกื•ื’ ื”ื”ืœื•ื•ืื•ืชืกืื‘-ืคืจื™ื™ื ืœืœื•ื•ื™ื ื—ืœืฉื™ืืกืื‘-ื”ื™ื’ื™ื•ืŸ ืœืขืกืงืื•ืช ืžื•ืคืจื›ื•ืช
ืชืฉื•ืืช ืฉื›ื™ืจื•ืช ืžื•ืœ ืจื™ื‘ื™ืชืฉืœื™ืœื™ืชืฉืœื™ืœื™ืช ืžื•ื‘ื”ืงืช
ื™ื—ืก ื—ื•ื‘/ื”ื›ื ืกื”ื’ื‘ื•ื” ืžืื•ื“ืžื”ื’ื‘ื•ื”ื™ื ื‘-OECD
ืจื’ื•ืœืฆื™ื”ืคื•ืจืžืœื™ืช, ืืš ื—ืœืฉื”ืžื’ื‘ื™ืœื” ืžืกื’ืจื•ืช โ€“ ืœื ืžื”ื•ืช ืขืกืงืื•ืช
ืฉืžืื•ืชืœืขื™ืชื™ื ื”ื•ื–ืžื ื” ืข"ื™ ื”ืžื•ื›ืจืžืขืชื™ืงื” ื•ืžืฉื›ืคืœืช ืžื—ื™ืจื™ื โ€“ ืœื ืฉื•ื•ื™
ืชื’ื•ื‘ืช ื”ืžืขืจื›ืชืงืจื™ืกื” ืžื•ื—ืœื˜ืชื”ื›ื—ืฉื”, ืฉื™ื•ื•ืง, ื•ื”ื–ืจืžืช ืืฉืจืื™ ื ื•ืกืคืช
ืกื™ื›ื•ืŸ ืœืงืจื™ืกืช ื‘ื ืงื™ืื”ืชืžืžืฉืžื•ื—ืฉื™, ืืš ืžื•ื›ื—ืฉ
ื”ืชื ื”ื’ื•ืช ื”ืฆื™ื‘ื•ืจืขื™ื•ื•ืจื•ืŸ ืงื•ืœืงื˜ื™ื‘ื™ืฉื›ื ื•ืข ืขืฆืžื™ ืฉืžื—ื™ืจ = ืขืจืš

ืœืžื” ื”ืฆื™ื‘ื•ืจ ืฉื•ืชืง?

ืื•ืชื ืžื ื’ื ื•ื ื™ื ืฉืขื‘ื“ื• ื‘ืืจื”"ื‘ ืคื•ืขืœื™ื ื’ื ื›ืืŸ:

  • ืžื“ื™ื” ืฉืžืฆื ื–ืจืช ืงื•ืœื•ืช ื‘ื™ืงื•ืจืชื™ื™ื.
  • ืงืžืคื™ื™ื ื™ื ืฉืžืขื•ื“ื“ื™ื ืœืงื ื•ืช "ืœืคื ื™ ืฉื”ืžื—ื™ืจื™ื ืฉื•ื‘ ื™ืขืœื•".
  • ืจื’ื•ืœื˜ื•ืจ ืฉื‘ืคื•ืขืœ ืžืฉืจืช ืืช ื”ืžืฉื›ื ืชืื•ืช, ืœื ืืช ื”ืฆื™ื‘ื•ืจ.

ื”ืžืกืงื ื”: ืื ื—ื ื• ืœื ืฆืจื™ื›ื™ื ืžื™ื™ืงืœ ื‘ื•ืจื™ โ€“ ืื ื—ื ื• ืฆืจื™ื›ื™ื ืื•ืžืฅ

ื‘ื•ืจื™ ื”ื™ื” ืœื‘ื“. ืืชื” โ€“ ืœื. ื”ื™ื•ื ื”ืžื™ื“ืข ื–ืžื™ืŸ, ื”ื ืชื•ื ื™ื ื‘ืจื•ืจื™ื, ื•ื”ื‘ื•ืขื” ื’ืœื•ื™ื” ืœืขื™ืŸ ื›ืœ. ื”ืฉืืœื” ื”ื™ื ืจืง ืžืชื™ ื™ืชืคื•ืฆืฅ โ€“ ืœื ืื.

"ืžื—ื™ืจื™ื ืฉืขื•ืœื™ื ืœืœื ื”ืฆื“ืงื” ื›ืœื›ืœื™ืช โ€“ ืกื•ืคื ืœืจื“ืช. ื›ื›ืœ ืฉืžืชืขืœืžื™ื ืžื–ื” โ€“ ื”ื ืคื™ืœื” ื›ื•ืื‘ืช ื™ื•ืชืจ."


11Jun

ื“ื•"ื— ืžืฉืจื“ ื”ืื•ืฆืจ ืœืืคืจื™ืœ 2025 ื—ื•ืฉืฃ ื™ืจื™ื“ื” ื“ืจืžื˜ื™ืช ื‘ื›ืœ ืชื—ื•ืžื™ ืฉื•ืง ื”ื“ื™ื•ืจ. ื”ื‘ื•ืขื” ืžืชื—ื™ืœื” ืœื”ืชืคื•ืฆืฅ โ€“ ื•ื”ืžืกืคืจื™ื ืžื‘ื”ื™ืจื™ื ืืช ืขื•ืฆืžืช ื”ืžืฉื‘ืจ ื”ืžืชืงืจื‘.

ื ื™ืชื•ื— ืžืงืฆื•ืขื™ ื•ืžืžื•ืงื“ ืฉืœ ืกืงื™ืจืช ืขื ืฃ ื”ื ื“ืœ"ืŸ ืœืžื’ื•ืจื™ื โ€“ ืืคืจื™ืœ 2025, ื›ืคื™ ืฉื”ื•ืคื™ืขื” ื‘ื“ื•ื— ืื’ืฃ ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ื‘ืžืฉืจื“ ื”ืื•ืฆืจ:


โš ๏ธ ืžื’ืžื•ืช ืžืจื›ื–ื™ื•ืช: ืฉื•ืง ื ื“ืœ"ืŸ ื—ื•ืคืฉื™ ื‘ืžืคื•ืœืช

  1. ืงืจื™ืกื” ื‘ืขืกืงืื•ืช ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™:
    • ืจืง 5,433 ืขืกืงืื•ืช ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™ โ€“ ื™ืจื™ื“ื” ืฉืœ 20% ืœืขื•ืžืช ืืคืจื™ืœ 2024.
    • ืžื›ื™ืจื•ืช ืงื‘ืœื ื™ื ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™ ื™ืจื“ื• ืœ-1,543 ื“ื™ืจื•ืช โ€“ ื™ืจื™ื“ื” ื—ื“ื” ืฉืœ 43% ืžืฉื ื” ืœืฉื ื” (!).
    • ืฉื™ืขื•ืจ ื”ื“ื™ืจื•ืช ื”ื—ื“ืฉื•ืช ืฉื ืžื›ืจื• โ€œืขืœ ื”ื ื™ื™ืจโ€ ื™ืจื“ ืœ-64% โ€“ ื™ืจื™ื“ื” ื—ื•ื“ืฉื™ืช ืฉืœ 3 ื ืง' ืื—ื•ื– ื•ืื™ื ื“ื™ืงืฆื™ื” ืœืคืื ื™ืงื” ื’ื•ื‘ืจืช ื‘ืงืจื‘ ื”ืจื•ื›ืฉื™ื.
  2. ืืคืงื˜ ืžื’ื‘ืœื•ืช ื‘ื ืง ื™ืฉืจืืœ:
    • ื”ื™ืจื™ื“ื” ืžืชื•ืืžืช ืขื ื›ื ื™ืกืช ืžื’ื‘ืœื•ืช ื‘ื ืง ื™ืฉืจืืœ ืœืชื•ืงืฃ ื‘ืกื•ืฃ ืžืจืฅ 2025 (ื”ื’ื‘ืœืช ืฉื™ืขื•ืจ ื“ื—ื™ื™ืช ืชืฉืœื•ื ื•ื”ืœื•ื•ืื•ืช โ€œื‘ืœื•ืŸโ€).
    • ื‘ืื–ื•ืจื™ื ื›ืžื• ื ืชื ื™ื”, ื‘โ€ืฉ ื•ืชโ€ื ื—ืœื” ืฆื ื™ื—ื” ื—ื“ื” ื‘ืฉื›ื™ื—ื•ืช ืขืกืงืื•ืช ืขื ื”ื˜ื‘ื•ืช ืžื™ืžื•ืŸ โ€“ ื™ืจื™ื“ื” ืฉืœ ืขื“ 30 ื ืง' ืื—ื•ื– (!).
  3. ืคืขืจ ืชืžื•ื” ื‘ื™ืŸ ื™ืจื™ื“ืช ื”ืžื›ื™ืจื•ืช ืœืชื–ืจื™ื ื”ืžื–ื•ืžื ื™ื:
    • ืœืžืจื•ืช ืงืจื™ืกืช ื”ืžื›ื™ืจื•ืช, ืชื–ืจื™ื ื”ืžื–ื•ืžื ื™ื ืฉืœ ืงื‘ืœื ื™ื ืขืžื“ ืขืœ 6.3 ืžื™ืœื™ืืจื“ โ‚ช, ื’ื‘ื•ื” ื‘-37% ืœืขื•ืžืช ืืคืจื™ืœ ืืฉืชืงื“ (!).
    • ื”ืžืžืฆืื™ื ืžืจืžื–ื™ื ืขืœ ื”ืงื“ืžืช ืชืฉืœื•ืžื™ื ืžืฆื“ ืจื•ื›ืฉื™ื ืื• ืžื ื™ืคื•ืœืฆื™ื•ืช ืฉืžืจื™ื—ื•ืช ื›ืžื• ื ื™ืกื™ื•ืŸ ืœ"ื”ืฆื’ื” ื—ืฉื‘ื•ื ืื™ืช" ื—ื™ื•ื‘ื™ืช ืจื’ืข ืœืคื ื™ ื”ื“ื•"ื—ื•ืช ื”ืจื‘ืขื•ื ื™ื™ื.

๐Ÿš๏ธ ืคื™ืœื•ื— ืกื’ืžื ื˜ื™ื: ื›ื•ืœื ื‘ื™ืจื™ื“ื”

ืกื’ืžื ื˜ืฉื™ื ื•ื™ ืœืขื•ืžืช ืืคืจื™ืœ 2024
ืกืš ืขืกืงืื•ืช (ื›ื•ืœืœ ืกื‘ืกื•ื“)-22%
ืฉื•ืง ื—ื•ืคืฉื™ ื‘ืœื‘ื“-20%
ื™ื“ ืฉื ื™ื™ื”-5%
ืžืฉืงื™ืขื™ื-27% (855 ื“ื™ืจื•ืช)
ืžืฉืคืจื™ ื“ื™ื•ืจ-18% (1,744 ื“ื™ืจื•ืช)
ื“ื™ืจื” ืจืืฉื•ื ื”-14%

๐Ÿ”ฅ ืกื™ืžื ื™ ืฉื‘ืจ ื‘ื•ืœื˜ื™ื

  • ืื–ื•ืจ ื ืชื ื™ื” ืจืฉื ืงืจื™ืกื” ืžื•ื—ืœื˜ืช: ื™ืจื™ื“ื” ืฉืœ 54% ื‘ืžื›ื™ืจื•ืช ื”ืงื‘ืœื ื™ื. ืฉื™ืขื•ืจ ื”ื“ื™ืจื•ืช "ืขืœ ื”ื ื™ื™ืจ" ืฆื ื— ืž-72% ืœ-53%.
  • ืžืฉืงื™ืขื™ื ื‘ื•ืจื—ื™ื: ืจืง 36% ืžื”ืžืฉืงื™ืขื™ื ืจื›ืฉื• ื“ื™ืจื•ืช ื—ื“ืฉื•ืช โ€“ ื™ืจื™ื“ื” ืฉืœ 11 ื ืง' ืื—ื•ื– ืœืขื•ืžืช ืืฉืชืงื“.
  • ืฉื•ืง ืชื•ืฉื‘ื™ ื”ื—ื•ืฅ: ื™ืจื™ื“ื” ืฉืœ 21%, ื›-106 ืขืกืงืื•ืช ื‘ืœื‘ื“. ื”ืกื’ืžื ื˜ ื”ื–ื” ืžืชื›ื•ื•ืฅ ื•ืžืื‘ื“ ื”ืฉืคืขื”.

๐Ÿ“‰ ื”ืงืฉืจื™ื ืจื—ื‘ื™ื ื•ืžืกืงื ื•ืช

  1. ื ื•ืจืช ืื–ื”ืจื” ื‘ื•ื”ืงืช:
    โ€“ ื”ื“ื•ื— ืžืชืขื“ ืชื”ืœื™ืš ื”ืชืคื•ืจืจื•ืช ืžื”ื™ืจ, ื‘ืžื™ื•ื—ื“ ื‘ืžื›ื™ืจื•ืช ืงื‘ืœื ื™ื โ€“ ืืœื• ื”ืกืงื˜ื•ืจ ืฉืžื•ื—ื–ืง ื‘ืื•ืคืŸ ืžืœืื›ื•ืชื™ ื“ืจืš ืืฉืจืื™, ืžื ื™ืคื•ืœืฆื™ื•ืช ืชืžื—ื•ืจ ื•ื”ื˜ื‘ื•ืช ืžื™ืžื•ืŸ.
    โ€“ ื”ื”ื™ื—ืœืฉื•ืช ื”ื—ื“ื” ืžื”ื•ื•ื” ืื™ื ื“ื™ืงืฆื™ื” ืœื›ืš ืฉื”ืžื ื’ื ื•ื ื™ื ืฉืฉืžืจื• ืขืœ ื‘ื•ืขืช ื”ืžื—ื™ืจื™ื ืžืชื—ื™ืœื™ื ืœืงืจื•ืก.
  2. ืคื’ื™ืขื” ื‘ืฆื™ืคื™ื•ืช ืœืจื•ื•ื—:
    โ€“ ืฆื ื™ื—ื” ื‘ืžื›ื™ืจืช ื“ื™ืจื•ืช โ€œืขืœ ื”ื ื™ื™ืจโ€ ืžืขื™ื“ื” ืขืœ ืื•ื‘ื“ืŸ ืืžื•ืŸ ื‘ื™ื›ื•ืœืช ื”ืงื‘ืœื ื™ื ืœืกืคืง ื“ื™ืจื•ืช, ืื• ืคื—ื“ ืžืขืœื™ื™ืช ื”ืกื™ื›ื•ืŸ ื”ื’ื™ืื•ืคื•ืœื™ื˜ื™ / ืžื•ื ื™ื˜ืจื™.
    โ€“ ื”ืžืฉืงื™ืขื™ื ื‘ื•ืจื—ื™ื ืžื“ื™ืจื•ืช ื—ื“ืฉื•ืช โ€“ ื•ืžืขื“ื™ืคื™ื ื“ื™ืจื•ืช ื™ื“ ืฉื ื™ื™ื” ืื• ืœื ืงื•ื ื™ื ื›ืœืœ.
  3. ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื—ืจื™ื’ ืขืœ ืจืงืข ืžื›ื™ืจื•ืช ืงื•ืจืกื•ืช:
    โ€“ ื–ื”ื• ืชืžืจื•ืจ ืื–ื”ืจื” ืฉืžืจืžื– ืขืœ "ืฉื™ื•ื•ืง ืื’ืจืกื™ื‘ื™ ื˜ืจื•ื ืžืฉื‘ืจ", ืื•ืœื™ ืืคื™ืœื• ื”ืงื“ืžืช ืชืงื‘ื•ืœื™ื ืฉืื™ื ื” ื‘ืช-ืงื™ื™ืžื.
    โ€“ ื‘ื“ื•ืžื” ืœื ื™ืชื•ื—ื™ื ืฉืœื™ ื•ืœืชื—ื–ื™ืชื™: ื™ื™ืชื›ืŸ ืฉื–ื• ื”ืงืจื™ืกื” ืœืคื ื™ ื”ื˜ื‘ื™ืขื”, ื•ื”ื—ื‘ืจื•ืช ืžื ืกื•ืช ืœื™ื™ืฆืจ ืžืฆื’ ืฉื•ื•ื ืฉืœ ื™ืฆื™ื‘ื•ืช ืจื’ืข ืœืคื ื™ ื ืคื™ืœื” ื—ื“ื”.

๐Ÿงจ ืกื™ื›ื•ื: ืชื—ื™ืœืช ื”ื“ื•ืžื™ื ื•?

ื”ื“ื•ื— ืžืืฉืจ:

  • ื™ืจื™ื“ื” ื—ื“ื” ื‘ื›ืœ ื”ืคืจืžื˜ืจื™ื ื”ืžืจื›ื–ื™ื™ื.
  • ืืคืงื˜ ื‘ืจื•ืจ ืฉืœ ืžื’ื‘ืœื•ืช ื‘ื ืง ื™ืฉืจืืœ, ืฉื ืจืื” ื›ืื™ืœื• "ืฉื‘ืจ ืืช ื’ื‘ ื”ื’ืžืœ" ืฉืœ ืžื ื’ื ื•ืŸ ื”ืžื™ืžื•ืŸ.
  • ืชืžืจื•ืจื™ื ืžื”ื‘ื”ื‘ื™ื ืœืชืจื—ื™ืฉ ืฉืœ ืงืจื™ืกืช ืืฉืจืื™, ืชื–ืจื™ื ืžื“ื•ืžื” ื•ืื•ื‘ื“ืŸ ืฉืœื™ื˜ื” ื‘ืฉื•ืง.

ืœืžืขืฉื”, ื ื™ืชืŸ ืœืคืจืฉ ืืช ื”ื“ื•ื— ื›ืขื“ื•ืช ื—ื™ื” ืœื›ืš ืฉื”ื‘ื•ืขื” ื›ื‘ืจ ืžืชืคื•ืฆืฆืช โ€“ ื‘ืฉืงื˜, ื•ื‘ืฉืœื‘ื™ื.


๐ŸŽฏ ืžืžืฆืื™ื ื‘ื•ืœื˜ื™ื:

  • ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™: ืงืจื™ืกื” ืฉืœ 43% ื—ื•ื“ืฉื™ ื•-35% ืฉื ืชื™ โ€“ ื–ื• ื”ืงื˜ื’ื•ืจื™ื” ืฉื”ืชืจืกืงื” ื”ื›ื™ ื—ื–ืง.
  • ืจื›ื™ืฉื•ืช ืœื”ืฉืงืขื”: ื™ืจื™ื“ื” ืฉื ืชื™ืช ืฉืœ ื›ืžืขื˜ 30%, ืžื” ืฉืžืขื™ื“ ืขืœ ื‘ืจื™ื—ืช ืžืฉืงื™ืขื™ื.
  • ืžืฉืคืจื™ ื“ื™ื•ืจ: ื™ืจื™ื“ื” ื“ืจืžื˜ื™ืช ืฉืœ 32% ืฉื ืชื™ โ€“ ื ืชื•ืŸ ืงืจื™ื˜ื™ ืฉืžืขื™ื“ ืฉื’ื ื‘ืขืœื™ ื ื›ืกื™ื ื—ื•ืฉืฉื™ื ืžื”ืขืชื™ื“.
  • ืฉื•ืง ื”ื™ื“ ืฉื ื™ื™ื”: ืฉืžืจ ืขืœ ื™ืฆื™ื‘ื•ืช ื™ื—ืกื™ืช โ€“ ื™ืจื™ื“ื” ืžืชื•ื ื” ืฉืœ 5% ื‘ืœื‘ื“ ืžื”ื—ื•ื“ืฉ ื”ืงื•ื“ื, ืžื” ืฉืžืขื™ื“ ืขืœ ืžืขื‘ืจ ืฉืœ ืคืขื™ืœื•ืช ืžื”ืฉื•ืง ื”ื—ื“ืฉ ืœื™ืฉืŸ.

ื”ืชืคืจืงื•ืช ื”ืฉื•ืง: ื”ื“ื•"ื— ืฉืžื•ื›ื™ื— ืฉื”ื‘ื•ืขื” ืžืชืคื•ืฆืฆืช


๐Ÿ“‰ ื”ืžืกืคืจื™ื ืœื ืžืฉืงืจื™ื โ€“ ื•ื”ื ืžื–ืขื–ืขื™ื

ื“ื•"ื— ืืคืจื™ืœ 2025 ืฉืœ ืื’ืฃ ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ื‘ืžืฉืจื“ ื”ืื•ืฆืจ ื—ื•ืฉืฃ ืืช ืžื” ืฉืื—ืจื™ื ื ื™ืกื• ืœื”ืกืชื™ืจ: ืฉื•ืง ื”ื ื“ืœ"ืŸ ืœืžื’ื•ืจื™ื ืžืชืคืจืง ื‘ืงืฆื‘ ืžื•ืืฅ. ื‘ื›ืœ ืกื’ืžื ื˜ โ€“ ื“ื™ืจื•ืช ื—ื“ืฉื•ืช, ื™ื“ ืฉื ื™ื™ื”, ื”ืฉืงืขื•ืช, ืฉื™ืคื•ืจื™ ื“ื™ื•ืจ โ€“ ื ืจืฉืžื” ืฆื ื™ื—ื” ืžืฉืžืขื•ืชื™ืช.

ืžื“ื•ื‘ืจ ื‘ืงืจื™ืกื” ืฉื™ื˜ืชื™ืช. ื”ื™ื ืื™ื ื” ืชื•ืฆืื” ืฉืœ ืžื—ื–ื•ืจื™ื•ืช ืจื’ื™ืœื”, ืืœื ืฉืœ ืžื ื’ื ื•ืŸ ืฉืชื•ื—ื–ืง ื‘ืขืฉื•ืจ ื”ืื—ืจื•ืŸ ื‘ืื•ืคืŸ ืžืœืื›ื•ืชื™ โ€“ ืืฉืจืื™ ืงืœ, ืชืžื—ื•ืจ ืžื ื•ืคื— ื•ื”ืฉืชืงื” ืชืงืฉื•ืจืชื™ืช.

๐Ÿงจ ื—ืžืฉ ืขื•ื‘ื“ื•ืช ืฉืœื ื ื™ืชืŸ ืœื”ืชืขืœื ืžื”ืŸ:

1. ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™ โ€“ ื”ืชืจืกืงื•ืช ืฉืœ ืžืžืฉ

  • ื™ืจื™ื“ื” ืฉืœ 43% ืžืฉื ื” ืœืฉื ื”.
  • ื™ืจื™ื“ื” ืฉืœ 30% ืชื•ืš ื—ื•ื“ืฉ.
  • ื”ื‘ื™ืงื•ืฉ ื”ืžืœืื›ื•ืชื™ ืงื•ืจืก ื‘ืจื’ืข ืฉื ืขืœื ื”ืžื™ืžื•ืŸ ื”ื’ืžื™ืฉ.

2. ืฉื•ืง ื”ืขืกืงืื•ืช ื”ื›ืœืœื™ โ€“ ืžืชื™ื™ื‘ืฉ

6,254 ืขืกืงืื•ืช ื‘ืœื‘ื“ ื‘ืืคืจื™ืœ โ€“ ื ืชื•ืŸ ืžื”ื ืžื•ื›ื™ื ื‘ื™ื•ืชืจ ืœื—ื•ื“ืฉ ืืคืจื™ืœ ืžืื– ืชื—ื™ืœืช ืฉื ื•ืช ื”-2000.

3. ื”ืžืฉืงื™ืขื™ื ื ืขืœืžื™ื

855 ืขืกืงืื•ืช ื‘ืœื‘ื“ โ€“ ื™ืจื™ื“ื” ืฉืœ 29%. ื”ืžืฉืงื™ืขื™ื ืžื‘ื™ื ื™ื: ืื™ืŸ ื”ืฆื“ืงื” ืœืชืฉื•ืื”, ื™ืฉ ืกื™ื›ื•ืŸ ืขืฆื•ื.

4. ืžืฉืคืจื™ ื“ื™ื•ืจ โ€“ ืขื•ืฆืจื™ื ื”ื›ืœ

ืฆื ื™ื—ื” ืฉืœ 32% โ€“ ื’ื ื‘ืขืœื™ ื ื›ืกื™ื ืžืขื“ื™ืคื™ื ืœื ืœื’ืขืช ื‘ืฉื•ืง ื”ื–ื” ื›ืจื’ืข.

5. ืฉื•ืง ื”ื™ื“ ื”ืฉื ื™ื™ื” โ€“ ื™ืฆื™ื‘ ื™ื—ืกื™ืช

ื™ืจื™ื“ื” ืฉืœ 5% ื‘ืœื‘ื“ โ€“ ื™ื™ืชื›ืŸ ืฉื”ืงื•ื ื™ื ื‘ื•ืจื—ื™ื ืžื”ืฉื•ืง ื”ื—ื“ืฉ ืืœ ืฉื•ืง ืฉื™ืฉ ื‘ื• ืžืขื˜ ื™ื•ืชืจ ืจืฆื™ื•ื ืœ.


๐Ÿ’ฃ ืžื” ื’ืจื ืœื”ืชืคืจืงื•ืช?

ื‘ื ืง ื™ืฉืจืืœ ื”ื›ื ื™ืก ืœืชื•ืงืฃ ืžื’ื‘ืœื•ืช ืžื™ืžื•ืŸ ื—ื“ืฉื•ืช ื‘ืกื•ืฃ ืžืจืฅ โ€“ ื‘ืขื™ืงืจ ื”ื’ื‘ืœื•ืช ืขืœ ืขืกืงืื•ืช ื“ื—ื•ื™ื•ืช ืชืฉืœื•ื (90/10). ื”ืชื•ืฆืื” ื”ื™ื™ืชื” ืžื™ื™ื“ื™ืช: ื”ืงื•ื ื™ื ื ืขืœืžื•, ื”ืงื‘ืœื ื™ื ื ืฉืืจื• ืขื ืžืœืื™ื, ื•ื”ื‘ื•ืขื” ื”ื—ืœื” ืœื“ืขื•ืš.


๐Ÿงพ ืื‘ืœ ื™ืฉ ื—ืจื™ื’ื” ื‘ื•ืœื˜ืช: ืชื–ืจื™ื ื”ืงื‘ืœื ื™ื ื“ื•ื•ืงื ืขืœื”

ืœืžืจื•ืช ื”ื™ืจื™ื“ื” ื”ื—ื“ื” ื‘ืžื›ื™ืจื•ืช โ€“ ื”ืงื‘ืœื ื™ื ื“ื™ื•ื•ื—ื• ืขืœ ืชื–ืจื™ื ืฉื™ื ืฉืœ 6.3 ืžื™ืœื™ืืจื“ โ‚ช, ืขืœื™ื™ื” ืฉืœ 37% ืœืขื•ืžืช ื”ืฉื ื” ืฉืขื‘ืจื” (!).ื”ืกื™ื‘ื•ืช:

  • ื”ืงื“ืžืช ืชืฉืœื•ืžื™ื ืžืฆื“ ืœืงื•ื—ื•ืช.
  • ืงืžืคื™ื™ื ื™ื ืฉื™ื•ื•ืงื™ื™ื ืื’ืจืกื™ื‘ื™ื™ื ืœืคื ื™ ื›ื ื™ืกืช ื”ืžื’ื‘ืœื•ืช.
  • ื•ืื•ืœื™ ื’ื ืฉื™ืžื•ืฉ ื‘ืžื ื™ืคื•ืœืฆื™ื•ืช ื—ืฉื‘ื•ื ืื™ื•ืช ืœืฆื•ืจืš ื™ืฆื™ืจืช ืžืฆื’ ืคื™ื ื ืกื™ ืžื˜ืขื”.
ื“ืคื•ืก ืฉืžื–ื›ื™ืจ ื”ื™ื˜ื‘ ืืช ืžื” ืฉืงืจื” ืขืจื‘ ืงืจื™ืกืช ืžื ื™ื•ืช ื”ื‘ื ืงื™ื ื‘ืฉื ื•ืช ื”-80.

๐Ÿง  ืกื™ื›ื•ื: ื”ืงืจื™ืกื” ื›ื‘ืจ ื›ืืŸ โ€“ ื”ื™ื ืจืง ืžืชื—ื™ืœื” ืœืื˜

ื”ื“ื•"ื— ืฉืœ ืืคืจื™ืœ ืื™ื ื• ืขื•ื“ ืกื™ืžืŸ ืฉืืœื” โ€“ ื”ื•ื ืจืื™ื™ืช ื–ื”ื‘ ืœื›ืš ืฉื”ืžืขืจื›ืช ืžืชื—ื™ืœื” ืœืงืจื•ืก.

ื”ื‘ื•ืขื” ืœื "ืชืชืคื•ืฆืฅ" ื‘ืจื’ืข ืื—ื“ โ€“ ื”ื™ื ืžืชืจื•ืงื ืช ื‘ืื™ื˜ื™ื•ืช, ื•ืื– ื ืฉื‘ืจืช ื‘ื‘ืช ืื—ืช.๐Ÿ“Œ ืžื” ืฆืคื•ื™ ื‘ื”ืžืฉืš?

  • ื”ืงืคืืช ืขืกืงืื•ืช.
  • ืคื™ื’ื•ืจื™ื ืจื—ื‘ื™ื.
  • ืžื›ื™ืจื•ืช ื—ื™ืจื•ื.
  • ื—ืงื™ืจื” ืฆื™ื‘ื•ืจื™ืช.

๐Ÿงพ ืžืžืฆืื™ื ืžืชื•ืš ื”ื“ื•"ื— (ืขืž' 8โ€“11) ืขืœ ื”ืจื‘ืขื•ืŸ ื”ืจืืฉื•ืŸ:

  • ืฉื™ืขื•ืจ ื”ื”ื˜ื‘ื•ืช ื‘ืžื™ืžื•ืŸ ืงื‘ืœื ื™ ื‘ืจื‘ืขื•ืŸ ื”ืจืืฉื•ืŸ (ื™ื ื•ืืจโ€“ืžืจืฅ) ื ืข ื‘ื™ืŸ 40% ืœ-60% ื‘ืคืจื•ื™ืงื˜ื™ื ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™ โ€“ ืžื” ืฉืžืขื™ื“ ืขืœ ืชืœื•ืช ืขืฆื•ืžื” ื‘ื”ื˜ื‘ื•ืช ืžืฆื“ ื”ืจื•ื›ืฉื™ื, ื‘ืžื™ื•ื—ื“ ื‘ืขืกืงืื•ืช "ืขืœ ื”ื ื™ื™ืจ".
  • ื”ืชืจืฉื™ืžื™ื ืžืจืื™ื ื™ืจื™ื“ื” ื‘ืจืžืช ื”ืขืกืงืื•ืช ื’ื ื‘ื™ื ื•ืืจ ื•ื‘ืคื‘ืจื•ืืจ, ืขื ืžื’ืžืช ื“ืขื™ื›ื” ืฉื”ื—ืจื™ืคื” ื‘ืžืจืฅ.
  • ื›ื‘ืจ ื‘ืคื‘ืจื•ืืจ ื ืจืฉืžื” ื™ืจื™ื“ื” ืฉืœ 70% ื‘ืžืกืคืจ ื”ืขืกืงืื•ืช ื‘ืคืจื•ื™ืงื˜ื™ื ืžืกื•ื™ืžื™ื ื›ืžื• ื‘ื”ืจืฆืœื™ื” โ€“ ืžื” ืฉืžืขื™ื“ ืขืœ ื ืคื™ืœื” ื—ื“ื” ืขื•ื“ ืœืคื ื™ ืฉื”ืžื’ื‘ืœื•ืช ื ื›ื ืกื• ืœืชื•ืงืฃ ืจืฉืžื™.

๐Ÿง  ืคืจืฉื ื•ืช:

  • ื”ืจื‘ืขื•ืŸ ื”ืจืืฉื•ืŸ ื›ื•ืœื• ืฉื™ืžืฉ ื›ืชืงื•ืคืช ื”ืžืชื ื”, ื‘ื” ืจื•ื›ืฉื™ื ืจื‘ื™ื ืขืฆืจื• ื”ื—ืœื˜ื•ืช ื‘ืฉืœ ืžื’ื‘ืœื•ืช ื”ืฆืคื•ื™ื•ืช, ื”ืžืฆื‘ ื”ื‘ื™ื˜ื—ื•ื ื™ ื•ื”ื—ืฉืฉ ืžืื•ื‘ื“ืŸ ืฉืœื™ื˜ื” ื‘ืžื—ื™ืจื™ื.
  • ืืคืจื™ืœ ื”ื•ื ืจืง ื”ื ืคื™ืœื” ื”ื’ืœื•ื™ื” โ€“ ืื‘ืœ ื”ืงืจืงืข ื ืฉืžื˜ื” ื›ื‘ืจ ืžื™ื ื•ืืจ.



ื”ืคื•ืกื˜ ืฉืœ ื’ืœื™ืช ื‘ืŸ ื ืื™ื, ืกื’ื ื™ืช ื‘ื›ื™ืจื” ืฉืœ ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ื‘ืื’ืฃ ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ื‘ืžืฉืจื“ ื”ืื•ืฆืจ, ื›ืชื•ื‘ ื‘ืกื’ื ื•ืŸ ื—ื“, ืžื“ื•ื“ ื•ืฉื ื•ืŸ, ืืš ืžืื—ื•ืจื™ื• ืžืกืชืชืจื•ืช ืืžื™ืจื•ืช ื—ืจื™ืคื•ืช ืžืื•ื“ ืฉืžื•ืขื‘ืจื•ืช ื‘ืขื“ื™ื ื•ืช ืžืขื•ื“ื ืช โ€“ ื›ืžืขื˜ ืกืื˜ื™ืจื™ืช. ื ื™ืชื•ื— ืžืœื ืฉืœ ื”ืคื•ืกื˜ ื›ื•ืœืœ ืฉื›ื‘ื•ืช ื’ืœื•ื™ื•ืช, ื ืกืชืจื•ืช ื•ืจืžื–ื™ื ืžืจื•ืžื–ื™ื ืœืžื‘ื™ื ื™ ืขื ื™ื™ืŸ:


๐Ÿ” ืฉื›ื‘ื” 1: ื”ืžืกืจ ื”ื’ืœื•ื™ โ€“ ื ืชื•ื ื™ ืฉื•ืง ื”ื ื“ืœ"ืŸ

ื’ืœื™ืช ืžืกืคืงืช ืกื™ื›ื•ื ืžืงืฆื•ืขื™ ืœื ืชื•ื ื™ื ืฉืคื•ืจืกืžื• ื‘ืกืงื™ืจืช ื—ื•ื“ืฉ ืืคืจื™ืœ:

  • ื ืžื›ืจื• ืจืง 1,543 ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™ โ€“ ื™ืจื™ื“ื” ื—ื“ื” ืฉืœ 43% ืœืขื•ืžืช ืฉื ื” ืงื•ื“ืžืช.
  • ื”ื™ืจื™ื“ื•ืช ื”ื—ื“ื•ืช ื ืžืฉื›ื•ืช ื’ื ื‘ืžืื™, ืขื ืžื’ืžื” ืฉืœ 20โ€“30% ื™ืจื™ื“ื” ืœืื•ืจืš ื—ื•ื“ืฉื™ื ืงื•ื“ืžื™ื.
  • ืฉื•ืง ื”ื™ื“ ื”ืฉื ื™ื™ื” ืžื“ืฉื“ืฉ ืžืžื™ืœื, ืืš ื”ื™ืจื™ื“ื•ืช ื‘ื• ืžืชื•ื ื•ืช ื™ื•ืชืจ.
  • ื”ื—ืฉื•ื“ ื”ืžื™ื™ื“ื™ ืœื™ืจื™ื“ื”: ืžื’ื‘ืœื•ืช ื‘ื ืง ื™ืฉืจืืœ ืขืœ ืžื™ืžื•ืŸ ืจื•ื›ืฉื™ื โ€“ ืคื’ื™ืขื” ื‘ืื˜ืจืงื˜ื™ื‘ื™ื•ืช ื”ื”ื ื—ื•ืช.
  • ืื–ื•ืจ ื ืชื ื™ื” ื•ื”ืฉืจื•ืŸ ืžื•ื‘ื™ืœ ื‘ืฆื ื™ื—ื” โ€“ ืจืง 116 ื“ื™ืจื•ืช, ื™ืจื™ื“ื” ืฉืœ 54%, ื›ืžื• ื‘ืขื™ืฆื•ืžื” ืฉืœ ื”ืื™ื ืชื™ืคืื“ื” ื”ืฉื ื™ื™ื”.
  • ื‘ืช ื™ื โ€“ ื‘ื•ืขืช ืžืœืื™ ืœื ืžื›ื•ืจ: ืžืขืœ 4,000 ื“ื™ืจื•ืช, ืขื•ื“ ืœืคื ื™ ื”ืžืชืงืคื”.

๐Ÿง  ืฉื›ื‘ื” 2: ื”ืจืžื™ื–ื•ืช โ€“ ืžื” ืœื ื ืืžืจ ื‘ืžืคื•ืจืฉ

ื’ืœื™ืช ืจื•ืžื–ืช, ืืš ืœื ื›ื•ืชื‘ืช ื™ืฉื™ืจื•ืช, ืžืกืคืจ ื“ื‘ืจื™ื ื—ื–ืงื™ื ืžืื•ื“:

  1. ื”ืฆื ื™ื—ื” ืœื ื ื•ื‘ืขืช ืžื‘ื™ืงื•ืฉื™ื ืืœื ืžืžื’ื‘ืœื•ืช ืžื™ืžื•ืŸ โ€“ ื›ืœื•ืžืจ: ื”ืฉื•ืง ืœื "ื—ื™", ืืœื ื”ื•ื–ืŸ ื‘ื›ืคื™ืช ืฉืœ ื‘ื ืงื™ื ื•ืงื‘ืœื ื™ื.
  2. ื”ื ื—ื•ืช ื”ืžื™ืžื•ืŸ ื”ื™ื• ืžื ื™ืคื•ืœืฆื™ื” ืฉืžืกื›ื” ืืช ืขื•ืžืง ื”ืžืฉื‘ืจ โ€“ ื”ื”ื’ื“ืจื” "ืขืชื™ืจื™ ื”ื˜ื‘ื•ืช ืžื™ืžื•ืŸ" ื”ื™ื ืžื•ื ื— ืžืจื•ืกืŸ ืœืžืฆื™ืื•ืช ืฉืœ ืžื›ื™ืจื” ืœื ืจื™ืืœื™ืช.
  3. ื”ืื•ืคื•ืจื™ื” ื‘ื‘ื•ืจืกื” ืขืœ ืžื ื™ื•ืช ื”ื ื“ืœ"ืŸ โ€“ ืžื ื•ืชืงืช ืžื”ืžืฆื™ืื•ืช โ€“ "ืžืฉืœ ืœืคื ื™ ื”ืžืœื—ืžื” ื ื—ื˜ืคื• ื›ืืŸ ื“ื™ืจื•ืช ื›ืื™ืœื• ืื™ืŸ ืžื—ืจ" ื”ื™ื ืขืงื™ืฆื” ื‘ืจื•ืจื”.
  4. ื”ืžืœืื™ื ื”ืœื ืžื›ื•ืจื™ื ื”ื•ืœื›ื™ื ื•ืชื•ืคื—ื™ื โ€“ ืœืžืจื•ืช ื”ื ื—ื•ืช, ืœืžืจื•ืช ืฉื™ื•ื•ืง ืื’ืจืกื™ื‘ื™, ื”ืฆื™ื‘ื•ืจ ืœื ืงื•ื ื”.
  5. ื”ืฉื•ื•ืื” ืœืืคืจื™ืœ 2003 ื‘ืขื™ืฆื•ืžื” ืฉืœ ืื™ื ืชื™ืคืื“ื” ื”ื™ื ื‘ื‘ื—ื™ื ืช ื ื•ืจืช ืื–ื”ืจื” ืื“ื•ืžื” โ€“ ื”ื™ื ืžื‘ื”ื™ืจื” ืฉื”ืžืฆื‘ ื’ืจื•ืข ื›ืžื• ื‘ื–ืžืŸ ืžืฉื‘ืจ ื‘ื™ื˜ื—ื•ื ื™ ื—ืžื•ืจ.

๐Ÿ’ฃ ืฉื›ื‘ื” 3: ื”ืžืกืจื™ื ื”ืกืžื•ื™ื™ื

ื›ืืŸ ื’ืœื™ืช ืžืขืœื” ืจืžื–ื™ื ืขืžื•ืงื™ื ื™ื•ืชืจ, ืœืžื™ ืฉืžื‘ื™ืŸ ืืช ื”ืžืขืจื›ืช ืžื‘ืคื ื™ื:

  1. ื‘ื™ืงื•ืจืช ื›ืœืคื™ ื”ืงื‘ืœื ื™ื ื•ื”ื‘ื ืงื™ื:
    • ื”ื™ื ืœื ืชื•ืงืคืช ื™ืฉื™ืจื•ืช, ืื‘ืœ ื”ื”ืฆื‘ืขื” ืขืœ "ืขืจื™ื ืขืชื™ืจื•ืช ืžื™ืžื•ืŸ" + ื™ืจื™ื“ื•ืช ื“ืจืžื˜ื™ื•ืช, ื—ื•ืฉืคืช ืฉื™ื˜ื”: ืžื—ื™ืจ ืžืœื ืคื™ืงื˜ื™ื‘ื™, ืžื™ืžื•ืŸ ื ื“ื™ื‘, ื•ืชืจืžื™ืช ืกืžื•ื™ื” ืฉืœ ืฉื•ืง ื—ื•ืคืฉื™ ืœื›ืื•ืจื”.
    • ื”ืื–ื›ื•ืจ ืฉืœ ื‘ื ืง ื™ืฉืจืืœ ื›ืžื™ ืฉืžื ืข ืืช ื”ื”ื˜ื‘ื•ืช โ€“ ื”ื•ื ืื™ืชื•ืช ืฉื–ื” ื”ื™ื” ืžื ื•ืข ืžืœืื›ื•ืชื™.
  2. ืชืงืฉื•ืจืช ืฉืžืคื ื” ืืช ื”ืžื‘ื˜:
    • ื”ื™ื ืคื•ืชื—ืช ื‘ื‘ื™ืงื•ืจืช ืขื“ื™ื ื” ืขืœ ื›ืš ืฉื”ืกืงื™ืจื” ืœื ืงื™ื‘ืœื” ื‘ืžื” ื‘ื’ืœืœ "ืคื™ื–ื•ืจ ื”ื›ื ืกืช" ื•ืื– "ืขื ื›ืœื‘ื™ื ืงื".
    • ื›ืœื•ืžืจ: ื”ืกืขืจื•ืช ื”ืคื•ืœื™ื˜ื™ื•ืช ื•ื”ื‘ื™ื˜ื—ื•ื ื™ื•ืช ืžืกื™ื—ื•ืช ืืช ื”ื“ืขืช ืžื”ืชืžื•ื˜ื˜ื•ืช ื”ืฉื•ืง ื”ืื–ืจื—ื™, ื•ื‘ืจืืฉื ืฉื•ืง ื”ื“ื™ื•ืจ.
  3. ื”ืžืœืฆืช ืงื ื™ื™ื” ืฉื ื•ื ื”:
    • "ื”ื™ื™ืชื™ ืงื•ื ื” ื‘ืื•ืจ ื™ื”ื•ื“ื”... ืื• ื™ื”ื•ื“... ื•ืื•ืœื™ ืืคื™ืœื• ืžื•ื“ื™ืขื™ืŸ" โ€“ ืžืฉืคื˜ ืฉื ืจืื” ืชืžื™ื, ืืš ืžืชื—ืชื™ื• ื™ืฉ ืœืขื’ ืžืจื•ืžื– ืœืฉื•ืง ืฉื›ื‘ื™ื›ื•ืœ ืขื•ื“ ื—ื•ืฉื‘ ืฉืžืจื›ื– ื”ืืจืฅ ื”ื•ื ืžื‘ืฆืจ ืื™ืชืŸ.
    • ื”ืฉื™ืžื•ืฉ ื‘ืžื•ื ื— "ืขืจื™ ืฉื™ื ื”๐Ÿ˜‰" ืขื ืงืจื™ืฆื” โ€“ ื™ื•ืฆืจ ืชื—ื•ืฉืช ืื™ืจื•ื ื™ื”: ืื•ืœื™ ืขื“ื™ืฃ ืœืงื ื•ืช ื‘ืžืงื•ื ืžืฉืขืžื ื•ื‘ื˜ื•ื— ืžืืฉืจ "ืžื’ื“ืœื™ื ืขืœ ืกื“ืงื™ื".

๐Ÿงฉ ื”ืกืื‘ื˜ืงืกื˜ ื”ื›ืœื›ืœื™-ืคื•ืœื™ื˜ื™

  • ืงืจื™ืืช ื”ืฉื›ืžื” ืžื”ื“ื”ื“ืช ืœืืœื” ืฉืžืชื›ื—ืฉื™ื ืœืฉื™ื ื•ื™ ืžื’ืžื”.
  • ืžืชื™ื—ืช ื‘ื™ืงื•ืจืช ืขืœ ื”ื ื™ืกื™ื•ืŸ ืœื”ื—ื™ื•ืช ืืช ื”ืฉื•ืง ื‘ืื•ืคืŸ ืžืœืื›ื•ืชื™ ื‘ืืžืฆืขื•ืช ืžื ื™ืคื•ืœืฆื™ื•ืช ืžื™ืžื•ืŸ.
  • ืฉื™ืžืช ืกื™ืžืŸ ืฉืืœื” ื›ื‘ื“ ืขืœ ื”ื”ืชืื•ืฉืฉื•ืช ื”ืžื“ื•ื•ื—ืช ืฉืœ ืฉื•ืง ื”ื ื“ืœ"ืŸ, ื‘ืขื™ืงืจ ื‘ืื•ื•ื™ืจื” ืฆื™ื‘ื•ืจื™ืช ืฉืžื ื•ืชืงืช ืžื”ื ืชื•ื ื™ื.

๐Ÿ“ˆ ื”ืชืจืฉื™ื ืฉืฆื•ืจืฃ

ื”ื’ืจืฃ ืฉืฆื™ืจืคื” ืžื—ื–ืง ืืช ื˜ืขื ื•ืชื™ื” โ€“ ื”ื•ื ืžืฉืงืฃ ื‘ืฆื•ืจื” ื’ืจืคื™ืช ื‘ืจื•ืจื” ืืช ื”ืชืœื•ืช ื”ื›ื‘ื“ื” ืฉืœ ืžื›ื™ืจื•ืช ื”ืงื‘ืœื ื™ื ื‘ื”ื˜ื‘ื•ืช ื”ืžื™ืžื•ืŸ, ื•ื”ืฆื ื™ื—ื” ื”ืงืฉื” ื‘ืœืขื“ื™ื”ืŸ:

  • ื”ืฆื ื™ื—ื” ืžืื– ื›ื ื™ืกืช ืžื’ื‘ืœื•ืช ื‘ื ืง ื™ืฉืจืืœ ืื™ื ื” ืžืงืจื™ืช โ€“ ื”ื™ื ืžืขืจื›ืชื™ืช.
  • ื”ื™ืจื™ื“ื” ื”ื—ื“ื” ื‘ืื–ื•ืจื™ "ืขืชื™ืจื™ ืžื™ืžื•ืŸ" ืžื—ื–ืงืช ืืช ื”ื‘ื™ืงื•ืจืช ืขืœ ืฉื•ืง ืฉืื™ื ื• ืคื•ืขืœ ื‘ืื•ืคืŸ ื—ื•ืคืฉื™.

๐Ÿง  ืžืกืงื ื”

ื’ืœื™ืช ื‘ืŸ ื ืื™ื ืœื ืฆื•ืขืงืช. ื”ื™ื ื›ื•ืชื‘ืช ื‘ืขื˜ ืžื•ืฉื—ื–, ืžื“ื•ื™ืง, ืžืื•ืคืง โ€“ ืืš ืžืœื ืžืกืจื™ื:

ื”ืฉื•ืง ื”ืชืคืจืง ื‘ืจื’ืข ืฉื”ื•ืฆื™ืื• ืœื• ืืช ื”ื‘ืœื•ืŸ. ืœื ื”ื™ืขื“ืจ ื‘ื™ืงื•ืฉ โ€“ ืืœื ื ื™ืคื•ื— ืžืœืื›ื•ืชื™ ืฉืงืจืก ืขื ืคืงื™ืขืช ื”ื”ื˜ื‘ื•ืช. ื•ื›ืฉื”ืชืงืฉื•ืจืช ืฉื•ืชืงืช, ืฆืจื™ืš ืœืงืจื•ื ืืช ื”ื’ืจืคื™ื.

ื”ืจืื™ื•ืŸ ืฉืœ ื’ืœื™ืช ื‘ืŸ ื ืื™ื ื‘ื’ืœื™ ื™ืฉืจืืœ โ€“ ืจืื™ื•ืŸ ืงืฆืจ ืืš ื’ื“ื•ืฉ ืชื•ื‘ื ื•ืช ื•ืžืกืจื™ื ื—ื‘ื•ื™ื™ื. ื”ื ื” ื ื™ืชื•ื— ืžืขืžื™ืง ืฉืœ ื”ื ืืžืจ, ื”ืžืกืจ, ื”ืชืช-ื˜ืงืกื˜ ื•ื”ืจืžื™ื–ื•ืช, ื‘ืฉื™ืœื•ื‘ ื”ืคื•ืกื˜ ื•ื”ื’ืจืฃ ืฉืฆื™ืจืคื”:


๐ŸŽ™๏ธ ืชืงืฆื™ืจ ืชื•ื›ืŸ ื”ืจืื™ื•ืŸ

ื’ืœื™ืช ื‘ืŸ ื ืื™ื ืžืชืจืื™ื™ื ืช ื‘ืขืงื‘ื•ืช ืคืจืกื•ื ืกืงื™ืจืช ื”ื ื“ืœ"ืŸ ืฉืœ ืื’ืฃ ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ืœื—ื•ื“ืฉ ืืคืจื™ืœ 2025, ื•ืžื“ื‘ืจืช ืขืœ:

  1. ืฆื ื™ื—ื” ื‘ืžื›ื™ืจืช ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ื‘ืฉื•ืง ื”ื—ื•ืคืฉื™ โ€“ ืจืง 1,543 ื“ื™ืจื•ืช.
  2. ื™ืจื™ื“ื” ื—ื“ื” ื‘ืžื™ื•ื—ื“ ื‘ืื–ื•ืจื™ ื”ืฉืจื•ืŸ ื•ื ืชื ื™ื”.
  3. ื”ืฉืคืขืช ืžื’ื‘ืœื•ืช ื‘ื ืง ื™ืฉืจืืœ ืขืœ ื”ื˜ื‘ื•ืช ื”ืžื™ืžื•ืŸ ืฉืœ ื”ืงื‘ืœื ื™ื.
  4. ืคืขืจ ื‘ืจื•ืจ ื‘ื™ืŸ ื”ืžืฆื‘ ื‘ืฉื˜ื— ืœื‘ื™ืŸ ื”ื”ืชื ื”ื’ื•ืช ื‘ื‘ื•ืจืกื” (ืžื“ื“ื™ ืžื ื™ื•ืช ื ื“ืœ"ืŸ).
  5. ืขื™ืจ ื‘ืช ื™ื โ€“ ืฉื™ืื ื™ืช ืžืœืื™ ืœื ืžื›ื•ืจ, ืืฃ ืœืคื ื™ ื ืคื™ืœืช ื”ื˜ื™ืœื™ื ื”ืื—ืจื•ื ื”.
  6. ืฉืืœื” ืขืœ ืื–ื•ืจื™ื ืžื•ืžืœืฆื™ื ืœืจื›ื™ืฉื” โ€“ "ื™ื”ื•ื“, ืื•ืจ ื™ื”ื•ื“ื”, ืื•ืœื™ ืžื•ื“ื™ืขื™ืŸ" โ€“ ื‘ืขืจื‘ื•ืŸ ืžื•ื’ื‘ืœ ื•ื‘ื—ื™ื•ืš ืื™ืจื•ื ื™.

๐Ÿ”Ž ื ื™ืชื•ื— ืชืช-ืงืจืงืขื™: ืžื” ื”ื™ื ื‘ืืžืช ืื•ืžืจืช

๐Ÿงจ 1. โ€œื›ื•ื—ื•ืช ื”ืฉื•ืง ืžืชื—ื™ืœื™ื ืœืชืช ืื•ืชื•ืชื™ื”ืโ€

ืžืฉืคื˜ ืžืคืชื— ืฉืžื•ืคื™ืข ื’ื ื‘ืคื•ืกื˜ ื•ื’ื ื‘ืจื™ืื™ื•ืŸ.

ืžืฉืžืขื•ืชื•: ื”ื‘ื•ืขื” ื ื—ืœืฉืช โ€“ ื•ื›ืฉืฉื•ืœืœื™ื ืืช ื”ืกื•ื‘ืกื™ื“ื™ื” ื”ืœื ืจืฉืžื™ืช (ื”ื˜ื‘ื•ืช ืžื™ืžื•ืŸ), ื”ืžื—ื™ืจื™ื ืœื ืžืฆืœื™ื—ื™ื ืœื”ื—ื–ื™ืง.


๐Ÿงฉ 2. โ€œื”ื™ืจื™ื“ื•ืช ืžืชื—ื“ื“ื•ืช ื“ื•ื•ืงื ื‘ืื–ื•ืจื™ื ืขื ื”ืจื‘ื” ื”ื˜ื‘ื•ืช ืžื™ืžื•ืŸโ€

ื”ืกื‘ืจ ื˜ื›ื ื™ ืืš ืžื—ื•ื“ื“ โ€“ ื™ืฉ ื›ืืŸ ื”ื•ื“ืื” ืžืจื•ืžื–ืช ืขืœ ืฉื•ืง ืฉืขื•ื‘ื“ ื‘ื ื™ื’ื•ื“ ืœื”ื™ื’ื™ื•ืŸ ื”ื›ืœื›ืœื™, ืฉื‘ื• ืžื™ืžื•ืŸ ืชืžืจืฅ ืขืกืงืื•ืช ืœื ื›ืœื›ืœื™ื•ืช.

ื”ื™ื ืœืžืขืฉื” ืื•ืžืจืช:

  • ื”ืฉื•ืง ืœื ื”ื™ื” ื—ื•ืคืฉื™, ืืœื ืฉื•ืง ืžื ื•ื”ืœ ืขืœ ื™ื“ื™ ืžื™ืžื•ืŸ ื–ื•ืœ ื•ื‘ืœืชื™ ืจืฆื™ื•ื ืœื™.
  • ื”ืงื‘ืœื ื™ื ื™ืฆืจื• ืืฉืœื™ื” ืฉืœ ื‘ื™ืงื•ืฉ ื“ืจืš ื˜ืจื™ืงื™ื ืžื™ืžื•ื ื™ื™ื โ€“ ื•ื‘ื ืง ื™ืฉืจืืœ ืฉื‘ืจ ืืช ื”ืžืฉื—ืง.

๐Ÿ“‰ 3. โ€œื‘ืช ื™ื โ€“ ื”ืขื™ืจ ืขื ื”ื›ื™ ื”ืจื‘ื” ืžืœืื™ ืœื ืžื›ื•ืจโ€

ื•ืฉื•ื‘: ืœื ื‘ื’ืœืœ ื”ื˜ื™ืœื™ื, ืืœื ืขื•ื“ ืœืคื ื™ ื›ืŸ.

ื–ื• ืขืงื™ืฆื” ืžืจื•ืžื–ืช ื ื’ื“ ื”ืžื ื™ืคื•ืœืฆื™ื” ื”ืชืงืฉื•ืจืชื™ืช ื•ื”ื‘ื•ืจืกืื™ืช โ€“ "ื”ืื•ืคื˜ื™ืžื™ื•ืช" ืœื›ืื•ืจื” ืฉืœ ืฉื•ืง ื”ื ื“ืœ"ืŸ ืžื ื•ืชืงืช ืžื”ืขื•ื‘ื“ื•ืช ื”ื‘ืกื™ืกื™ื•ืช.


๐ŸŽฏ 4. โ€œืžื™ ืฉืžื—ืคืฉ ืœืงื ื•ืช โ€“ ืื•ืœื™ ืื•ืจ ื™ื”ื•ื“ื”โ€

ื ืืžืจ ื‘ืฉืคื” ืจื’ื•ืขื”, ืื‘ืœ ื”ื›ื•ื•ื ื”: ื”ืžืจื›ื– ืžืื‘ื“ ืื—ื™ื–ื”, ื•ืื•ืœื™ ืจืง ื‘ืฉื•ืœื™ื™ื ืขื•ื“ ื™ืฉ ื”ื’ื™ื•ืŸ.

ื”ื™ื ืžืฆื™ื™ืจืช ืืช ื”ื“ื™ื ืžื™ืงื” ื‘ืฆื•ืจื” ืฉืœ "ื”ืžืจื›ื– ื‘ื•ืขืจ, ื”ืคืจื™ืคืจื™ื” ืžืชืคืงื—ืช".


๐Ÿ“ก ืชืช-ืžืกืจื™ื ืขื™ืงืจื™ื™ื:

ืžืกืจ ื’ืœื•ื™ืžืกืจ ืกืžื•ื™ืžืกืจ ื‘ื™ืงื•ืจืชื™
ื™ืจื™ื“ื” ื—ื“ื” ื‘ืžื›ื™ืจื•ืชื”ื”ื˜ื‘ื•ืช ื”ืžื™ืžื•ื ื™ื•ืช ื”ื—ื–ื™ืงื• ืืช ื”ืฉื•ืง ื‘ืื•ืคืŸ ืžืœืื›ื•ืชื™ื”ื‘ื ืงื™ื ื•ื”ืงื‘ืœื ื™ื ื ื™ืคื—ื• ืืช ื”ืžื—ื™ืจื™ื
ื”ืžื’ื‘ืœื•ืช ื”ื—ื“ืฉื•ืช ืฉืœ ื‘ื ืง ื™ืฉืจืืœ ืžืฉืคื™ืขื•ืช ื—ื–ืงืื™ืŸ ื›ืืŸ ื™ืจื™ื“ื” ืžืงืจื™ืช โ€“ ื–ื• ื—ืฉื™ืคืช ืขื•ืžืง ืฉืœ ืžื—ืกื•ืจ ื‘ื‘ื™ืงื•ืฉ ืืžื™ืชื™ืžื™ ืฉืžืืžื™ืŸ ืฉืžื“ื•ื‘ืจ ื‘"ืชื™ืงื•ืŸ ื–ืžื ื™" โ€“ ืžืชืขืœื ืžื”ืชืžื•ื ื” ื”ื’ื“ื•ืœื”
ื‘ืช ื™ื ืขื ืขื•ื“ืฃ ืžืœืื™ื”ืกื™ื›ื•ืŸ ืœื ื”ื—ืœ ืขื ื”ื˜ื™ืœื™ื โ€“ ื”ื•ื ื”ื™ื” ืงื™ื™ื ืขื•ื“ ืงื•ื“ืื”ื‘ื•ืจืกื” ืžื’ื™ื‘ื” ืขืœ ืคื ื˜ื–ื™ื”, ืœื ืขืœ ื›ืœื›ืœื”

๐Ÿง  ืกื™ื›ื•ื ื—ื“:

ื’ืœื™ืช ื‘ืŸ ื ืื™ื โ€“ ื‘ืงื•ืœ ืจื’ื•ืข ื•ื‘ืฉืคื” ื“ื™ืคืœื•ืžื˜ื™ืช โ€“ ื‘ืขืฆื ืื•ืžืจืช:

"ื”ืฉื•ืง ื—ื•ืœื”. ืฉื ื™ื ืฉื”ื•ื ื”ื•ื–ืŸ ืžื”ื ืฉืžื” ืžืœืื›ื•ืชื™ืช ื‘ื“ืžื•ืช ืžื™ืžื•ืŸ ื ื“ื™ื‘ ื•ืœื ืจืฆื™ื•ื ืœื™. ื‘ืจื’ืข ืฉืฉืœืœื• ืืช ื”ื—ืžืฆืŸ, ื”ืžื—ื™ืจื™ื ื ื•ืคืœื™ื, ื”ืžื›ื™ืจื•ืช ืงื•ืจืกื•ืช, ื•ื”ืžืœืื™ื ื ืขืจืžื™ื. ืจืง ืฉื”ื‘ื•ืจืกื” ื•ื”ืชืงืฉื•ืจืช ืœื ืจื•ืฆื™ื ืœืจืื•ืช ืืช ื–ื” โ€“ ื”ื ื—ื™ื™ื ืขื“ื™ื™ืŸ ื‘ืกืจื˜ ืฉืœ 'ืื™ืŸ ืžื—ืจ'."


ื›ืฉื”ืžื™ืžื•ืŸ ืžืช, ื”ืฉื•ืง ืžืชืคื›ื— โ€“ ืขืœ ืงืจื™ืกืช ืืฉืœื™ื™ืช ื”ื ื“ืœ"ืŸ ื”ื—ื•ืคืฉื™

ืžืืช: ื—ื™ื™ื ืื˜ืงื™ืŸืกืงื™ืจืช ื”ื ื“ืœ"ืŸ ืฉืœ ืื’ืฃ ื”ื›ืœื›ืœืŸ ื”ืจืืฉื™ ืœื—ื•ื“ืฉ ืืคืจื™ืœ 2025, ื™ื—ื“ ืขื ื”ืจื™ืื™ื•ืŸ ืฉืœ ื’ืœื™ืช ื‘ืŸ ื ืื™ื ื‘ื’ืœื™ ื™ืฉืจืืœ, ื—ื•ืฉืคื™ื ืชืžื•ื ืช ืžืฆื‘ ื‘ืจื•ืจื” โ€“ ื•ืฉืงื˜ื” ืžื“ื™:

ืฉื•ืง ื”ื“ื™ืจื•ืช ื”ื—ื“ืฉื•ืช ื‘ื™ืฉืจืืœ ืื™ื ื ื• ืฉื•ืง ื—ื•ืคืฉื™.

ื”ื•ื ืฉื•ืง ืžื•ื ืฉื โ€“ ืชืœื•ื™ ืžื™ืžื•ืŸ โ€“ ื•ืฉืงื•ืฃ ืจืง ืœืžื™ ืฉืžื‘ื™ื˜ ื‘ืืžืช.


๐Ÿ“‰ ืžื” ืžืจืื™ื ื”ื ืชื•ื ื™ื?

  • ื™ืจื™ื“ื” ืฉืœ 43% ื‘ืžื›ื™ืจืช ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ื‘ืืคืจื™ืœ ืœืขื•ืžืช ืืคืจื™ืœ ืืฉืชืงื“.
  • ืื–ื•ืจ ื ืชื ื™ื” ื•ื”ืฉืจื•ืŸ: ืฆื ื™ื—ื” ืฉืœ 54% โ€“ ืจืžื•ืช ืฉืœื ื ืจืื• ืžืื– ื”ืื™ื ืชื™ืคืื“ื” ื”ืฉื ื™ื™ื”.
  • ื‘ืช ื™ื: ืœืžืขืœื” ืžึพ4,000 ื“ื™ืจื•ืช ื—ื“ืฉื•ืช ืœื ืžื›ื•ืจื•ืช, ืขื•ื“ ืœืคื ื™ ืžืชืงืคืช ื”ื˜ื™ืœื™ื ื”ืื—ืจื•ื ื”.

๐Ÿงฏ ื”ื˜ื‘ื” ืื• ืชืจืžื™ืช?

ื”ื˜ื‘ื•ืช ื”ืžื™ืžื•ืŸ ืฉืœ ื”ืงื‘ืœื ื™ื ื”ื™ื• ื”ืจื‘ื” ื™ื•ืชืจ ืžื”ื ื—ื”.

ื”ืŸ ื”ื™ื• ืžื ื’ื ื•ืŸ ืขื•ืงืฃ-ื”ื™ื’ื™ื•ืŸ ืฉืื™ืคืฉืจ ืœืžื›ื•ืจ ื“ื™ืจื•ืช ื‘ืžื—ื™ืจ ืžื ื•ืชืง ืžืขืจื›ืŸ, ื‘ืืžืฆืขื•ืช ืชืฉืœื•ืžื™ื ืขืชื™ื“ื™ื™ื, ืชืžื”ื™ืœื™ ืืฉืจืื™ ืงื™ืฆื•ื ื™ื™ื, ื•ื”ื ื—ื•ืช ืฉืžืจืคื“ื•ืช ืืช ื”ืžื—ื™ืจ ื”ืคื™ืงื˜ื™ื‘ื™.ื•ืื– ื”ื’ื™ืข ื‘ื ืง ื™ืฉืจืืœ โ€“ ื•ืืžืจ ื“ื™.

ื•ื”ืฉื•ืง, ื›ืฆืคื•ื™, ืงืจืก ืœืชื•ืš ืขืฆืžื•.

"ืฉื•ืง ืฉื‘ื• ืื™ืŸ ืžื›ื™ืจื” ื‘ืœื™ ื”ื˜ื‘ืช ืžื™ืžื•ืŸ ื”ื•ื ืœื ืฉื•ืง โ€“ ื–ื• ืžืขืจื›ืช ืชืžืจื™ืฆื™ื ืžืœืื›ื•ืชื™ืช."

๐Ÿ“Œ ื•ืžื” ืขื ื”ืื•ืคื˜ื™ืžื™ื•ืช ื‘ื‘ื•ืจืกื”?

ื‘ืขื•ื“ ื”ืฆื™ื‘ื•ืจ ื”ืคืกื™ืง ืœืงื ื•ืช, ืžื“ื“ื™ ืžื ื™ื•ืช ื”ื ื“ืœ"ืŸ ื‘ื‘ื•ืจืกื” ื—ื’ื’ื•.ื–ื• ืœื ืจืง ื“ื™ืกื•ื ื ืก.

ื–ื• ืืฉืœื™ื” ืงื•ืœืงื˜ื™ื‘ื™ืช:

ื”ืงื‘ืœื ื™ื ืžื›ืจื• ื—ืœื•ื โ€“ ื•ื”ืžืฉืงื™ืขื™ื ืจืฆื• ืœืงื ื•ืช ืื•ืชื•.

ืื‘ืœ ื‘ืฉื˜ื—? ื”ืžืฆื™ืื•ืช ืฉื•ื ื” ื‘ืชื›ืœื™ืช.


๐Ÿ™๏ธ ืื™ืคื” ื”ืกื™ื›ื•ืŸ ื”ื›ื™ ื’ื‘ื•ื”?

  • ื‘ืช ื™ื โ€“ ืฉื™ืื ื™ืช ื”ืžืœืื™ ื”ืœื ืžื›ื•ืจ ื‘ื™ืฉืจืืœ, ื‘ื™ื—ืก ืœื’ื•ื“ืœ ื”ืื•ื›ืœื•ืกื™ื™ื”.
  • ื ืชื ื™ื” โ€“ ืฆื ื™ื—ื” ื—ื“ื” ื‘ืžื›ื™ืจื•ืช, ื—ืจืฃ ืžื‘ืฆืขื™ ืžื™ืžื•ืŸ ืงื•ื“ืžื™ื.
  • ื™ื”ื•ื“, ืื•ืจ ื™ื”ื•ื“ื”, ืžื•ื“ื™ืขื™ืŸ โ€“ ืขืจื™ ืฉื™ื ื” ืฉืขื“ื™ื™ืŸ ืฉื•ืžืจื•ืช ืขืœ ืจื™ืืœื™ื•ืช ื™ื—ืกื™ืช.

๐Ÿ” ืกื™ื›ื•ื

ื”ืฉื•ืง ืœื ื ืคืœ โ€“ ื”ื•ื ืคืฉื•ื˜ ื”ืชืคื›ื—.

ื‘ืœื™ ื”ื ื—ื•ืช ืžื™ืžื•ืŸ, ื‘ืœื™ ืฉื™ื•ื•ืง ืื’ืจืกื™ื‘ื™, ื‘ืœื™ ื’ื™ื‘ื•ื™ ื‘ื ืงืื™ โ€“ ืžืชื‘ืจืจ ืขื“ ื›ืžื” ื”ืžื—ื™ืจื™ื ื”ื™ื• ืชืœื•ืฉื™ื ืžื”ื™ื›ื•ืœืช ื”ื›ืœื›ืœื™ืช ื•ืžื”ืฉื•ื•ื™ ื”ืคื•ื ื“ืžื ื˜ืœื™.ื”ื‘ื•ืขื” ืœื ื”ืชืคื•ืฆืฆื” โ€“ ืคืฉื•ื˜ ื”ืคืกื™ืงื• ืœื ืคื— ืื•ืชื”.


๐ŸŽง ืœื”ืื–ื ื” ืœืจื™ืื™ื•ืŸ ื”ืžืœื ืขื ื’ืœื™ืช ื‘ืŸ ื ืื™ื ื‘ื’ืœื™ ื™ืฉืจืืœ:  https://open.spotify.com/episode/6Anidm9YagKGMytRxs670v?si=6q9vUJElTEa7w9iw1-5iUw 


10Jun

ื‘ืœื•ื’ ื ื•ืงื‘ ืžืืช ื—ื™ื™ื ืื˜ืงื™ืŸ ืขืœ ื”ืฆื•ืจืš ื‘ืชื•ื›ื ื™ืช ื—ื™ืœื•ืฅ ืžื“ื•ื™ืงืช ื‘ืžื•ื“ืœ HAMP/HARP, ืจื’ืข ืœืคื ื™ ืฉื”ืžืขืจื›ืช ื”ื‘ื ืงืื™ืช ืชืงืจื•ืก. ืขืœ ืชื–ืžื•ืŸ, ืื—ืจื™ื•ืช ื•ื”ืคืงื•ื“ื”: "ืคืขืœ!"


๐ŸŸ  "ืคืขืœ!" โ€“ ืงืจื™ืื” ืื—ืจื•ื ื” ืœืคื ื™ ื”ืงืจื™ืกื”

"ืชื–ืžื•ืŸ ื”ืคืขืœืช ื”ืชื•ื›ื ื™ื•ืช HARP ื•-HAMP ื”ื•ื ืงืจื™ื˜ื™. ืžื•ืงื“ื ืžื“ื™ ื–ื” ื™ืฆื•ืจ ืคืื ื™ืงื” ืžืื•ื—ืจ ืžื“ื™ ื–ื” ื›ื‘ืจ ืœื ื™ื•ืขื™ืœ. ื”ืคืขืœืชื” ืฆืจื™ื›ื” ืœื”ื™ื•ืช ื‘ื ืงื•ื“ื” ื‘ื” ื”ื‘ื ืงื™ื ืื™ื‘ื“ื• ืืช ืื—ื™ื–ืชื ื‘ื ื™ื”ื•ืœ ื•ืฉืœื™ื˜ื” ื‘ืฉื•ืง ืขืœ ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช, ื•ื”ืฉื•ืง ืžืชื—ื™ืœ ืœื”ืชื ื”ื’ ื•ืœื”ืชื ื”ืœ ื›ืžื• ืฉื•ืง ื—ื•ืคืฉื™, ืขืœื™ื™ื” ื‘ืคื™ื’ื•ืจื™ ืžืฉื›ื ืชืื•ืช, ื™ืจื™ื“ืช ืžื—ื™ืจื™ื, ื•ื™ืจื™ื“ื” ื‘ื”ื™ืงืคื™ ื”ืžื›ื™ืจื•ืช." - ื—ื™ื™ื ืื˜ืงื™ืŸ, ืฉืžืื™ ืžืงืจืงืขื™ืŸ, ืžื”ืกืคืจ ื‘ื•ืขืช ื ื“ืœ"ืŸ


"ืคืขืœ!" โ€“ ืžื™ืœื” ืื—ืช, ืคืงื•ื“ื” ื—ื“ื”, ืจื’ืข ืื—ื“ ืฉืžืชื—ื™ืœ ืชื ื•ืขื”.

ื›ืš ืฉื•ืžืข ื›ืœ ืœื•ื—ื ื‘ืื•ื–ื ื™ื™ื” ื‘ื“ื™ื•ืง ื‘ืชื–ืžื•ืŸ ื”ืžื“ื•ื™ืง. ื”ืคืงื•ื“ื” ื ื™ืชื ืช โ€“ ื•ื ืคืชื—ืช ืืฉ, ืื• ื™ืจื™ ืฆืœืคื™ื ืื• ืžืชื—ื™ืœื” ื”ืกืชืขืจื•ืช. ืชื™ืื•ื, ื“ื™ื•ืง, ืื—ืจื™ื•ืช. ืคืงื•ื“ื” ืฉืœื ื ื™ืชื ืช ืกืชื ื›ืš. ื”ื™ื•ื, ืื ื™ ืฆื•ืขืง ืฉื•ื‘: "ืคืขืœ!"

ืœื ืœืงืจื‘ โ€“ ืืœื ื›ื“ื™ ืฉืžื™ืฉื”ื•, ืื™ืคืฉื”ื•, ื™ืฉืžืข ืืช ื”ืขึดื™ืงื” ื”ื–ื• โ€“ ืœืคื ื™ ืฉื™ื”ื™ื” ืžืื•ื—ืจ ืžื“ื™.


๐Ÿ•ฐ ื”ืชื–ืžื•ืŸ ืงื•ื‘ืข ืื ืชื™ื ืฆืœ ืื• ืชืชืจืกืง

ื‘ื”ื™ืกื˜ื•ืจื™ื” ืฉืœ ืžืฉื‘ืจื™ื ืคื™ื ื ืกื™ื™ื, Timing is everything.

ื’ื ืืจื”"ื‘ ื”ื‘ื™ื ื” ื–ืืช ื‘ืžืฉื‘ืจ ื”ืกืื‘ึพืคืจื™ื™ื. ืœื ื”ื™ื™ืชื” ื–ื• ืจืง ื”ืฉืืœื” ืžื” ืœืขืฉื•ืช โ€“ ืืœื ืžืชื™. ื•ื›ืš ื ื•ืœื“ื• ืชื•ื›ื ื™ื•ืช ื”ื”ืฆืœื” HAMP ื•-HARP.

  • HAMP โ€“ ื”ืกื“ืจ ืžื—ื•ื“ืฉ ืฉืœ ื”ืœื•ื•ืื•ืช ืœืžื ื™ืขืช ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ.
  • HARP โ€“ ืžื™ืžื•ืŸ ืžื—ื“ืฉ ืœื‘ืขืœื™ ืžืฉื›ื ืชืื•ืช ืขื ืฉื•ื•ื™ ื‘ื™ืช ืฉื™ืจื“ ืžืชื—ืช ืœื’ื•ื‘ื” ื”ื”ืœื•ื•ืื”.

ื”ืฆืœื—ืชืŸ ืฉืœ ืชื•ื›ื ื™ื•ืช ืืœื” ื ื‘ืขื” ืœื ืจืง ืžืชื›ื ื•ื ืŸ, ืืœื ื‘ืขื™ืงืจ ืžื”ืคืขืœืชืŸ ื‘ื ืงื•ื“ื” ื”ืงืจื™ื˜ื™ืช โ€“ ื›ืืฉืจ ื”ื‘ื ืงื™ื ืื™ื‘ื“ื• ืฉืœื™ื˜ื” ืขืœ ื”ืžื—ื™ืจื™ื, ืืš ืœืคื ื™ ืฉื”ืžืขืจื›ืช ื›ื•ืœื” ืงืจืกื”.


๐Ÿ“‰ ื•ืžื” ืืฆืœื ื•?

ื‘ื™ืฉืจืืœ, ื”ื‘ื ืงื™ื ืขื“ื™ื™ืŸ ืžืชืขืงืฉื™ื ืœื”ืชื ื”ื’ ื›ืื™ืœื• ื”ื ื”ืžืคืงื“ ื‘ืฉื˜ื— โ€“ ืืš ืื™ืŸ ื—ื™ื™ืœื™ื ืžืื—ื•ืจื™ื”ื. ืฉื•ืง ื”ื“ื™ืจื•ืช ื›ื‘ืจ ืžื–ืžืŸ ืœื ืžืงืฉื™ื‘ ืœื”ื.

"ื”ืคืขืœืชื” ืฉืœ ืชื•ื›ื ื™ืช ื—ื™ืœื•ืฅ ืฆืจื™ื›ื” ืœื”ื™ื•ืช ื‘ื“ื™ื•ืง ื‘ื ืงื•ื“ื” ืฉื‘ื” ื”ื‘ื ืงื™ื ืื™ื‘ื“ื• ืืช ืื—ื™ื–ืชื ื‘ื ื™ื”ื•ืœ ื•ื‘ืฉืœื™ื˜ื” ื‘ืฉื•ืง ืขืœ ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช,
ื•ื”ืฉื•ืง ืžืชื—ื™ืœ ืœื”ืชื ื”ืœ ื›ืžื• ืฉื•ืง ื—ื•ืคืฉื™ โ€“ ืขื ืขืœื™ื™ื” ื‘ืคื™ื’ื•ืจื™ ืžืฉื›ื ืชืื•ืช, ื™ืจื™ื“ืช ืžื—ื™ืจื™ื, ื•ื™ืจื™ื“ื” ื‘ื”ื™ืงืคื™ ื”ืžื›ื™ืจื•ืช."
โ€“ ื—ื™ื™ื ืื˜ืงื™ืŸ, ื‘ื•ืขืช ื ื“ืœ"ืŸ

ืžื•ืงื“ื ืžื“ื™ โ€“ ื•ื–ื” ื™ื•ืฆืจ ืคืื ื™ืงื”.

ืžืื•ื—ืจ ืžื“ื™ โ€“ ืื™ืŸ ืืช ืžื™ ืœื”ืฆื™ืœ.


๐Ÿง  ืœืžื” ื”ืคืขืœืช ืชื•ื›ื ื™ืช ืขื›ืฉื™ื•, ืื• ืœืขื•ืœื ืœื?

ื›ื™ ืื ื—ื ื• ื‘ื ืงื•ื“ื” ืฉื‘ื” ื”ืžื•ืกื“ื•ืช ื™ื•ื“ืขื™ื ืืช ื”ืืžืช, ืื‘ืœ ืฉื•ืชืงื™ื.

ื”ืฆื™ื‘ื•ืจ ืžืชื—ื™ืœ ืœื”ืจื’ื™ืฉ ืืช ื”ืจื™ืงื‘ื•ืŸ, ืื‘ืœ ืขื•ื“ ืžื”ืกืก.

ื•ื”ืžื—ื™ืจื™ื โ€“ ื›ื‘ืจ ืœื ืขื•ืœื™ื. ืจืง ืžื—ื–ื™ืงื™ื ืžืขืžื“ ื‘ื›ื•ื— ื”ื”ื›ื—ืฉื”. ื‘ืจื’ืข ืฉื”ืคื™ื’ื•ืจื™ื ื™ื–ื ืงื•, ื”ื”ืฉืงื•ืช ื™ื™ื›ืฉืœื•, ื•ื”ืžื™ืžื•ืŸ ื™ืชื—ื™ืœ ืœื”ื™ืกื’ืจ โ€“

ืœื ื™ื”ื™ื” ืฆื•ืจืš ื™ื•ืชืจ ื‘ืชื•ื›ื ื™ืช ื—ื™ืœื•ืฅ. ื™ื”ื™ื” ืฆื•ืจืš ื‘ืชื•ื›ื ื™ืช ื—ื™ืจื•ื.

ื•ื–ื” ื”ื”ื‘ื“ืœ ื‘ื™ืŸ "ืœืžื ื•ืข ืคืฉื™ื˜ืช ืจื’ืœ" ืœื‘ื™ืŸ "ืœื”ืชืžื•ื“ื“ ืขื ืฉื•ืงืช ืฉื‘ื•ืจื”".


๐Ÿ”Š ื”ืžื™ืœื” ื”ืื—ืจื•ื ื” โ€“ ืœืงืจื•ื ืœืคืขื•ืœื”

"ืคืขืœ!" โ€“ ื–ื• ืื™ื ื ื” ื“ืจืžื” ืœืฉืžื”. ื–ื• ืงืจื™ืื” ืœื”ืชืขื•ืจืจื•ืช.

ืœืจื’ื•ืœื˜ื•ืจื™ื. ืœื‘ื ืง ื™ืฉืจืืœ. ืœืžืฉืจื“ ื”ืžืฉืคื˜ื™ื. ืœื‘ื ืงืื™ื ืฉื›ืŸ ื™ื•ื“ืขื™ื ืืช ื”ืืžืช.

ืœืฆื™ื‘ื•ืจ โ€“ ืฉืžืชื—ื™ืœ ืœื”ื‘ื™ืŸ ืฉื”ื•ื ื–ื” ืฉื™ืฉืœื ืืช ื”ืžื—ื™ืจ.

ื”ื–ืžืŸ ืœืคืขื•ืœ ื”ื•ื ืขื›ืฉื™ื•.

ื›ื™ ืžื™ ืฉื™ื—ื›ื” ืฉื›ื•ืœื ื™ืกืชืขืจื• โ€“ ืขืœื•ืœ ืœื’ืœื•ืช ืฉื”ื•ื ื ืฉืืจ ืœื‘ื“ื• ื‘ืฉื˜ื—.


ืื™ื ืคื•ื’ืจืคื™ืงื” ื”ืžืฉื•ื•ื” ืืช ืคืขืจ ื”ื–ืžื ื™ื ื‘ื™ืŸ ืชื—ื™ืœืช ื”ืžืฉื‘ืจ ืœื‘ื™ืŸ ื”ืคืขืœืช ืชื•ื›ื ื™ืช ื—ื™ืœื•ืฅ ื‘ื›ืœ ืื—ืช ืžื”ืžื“ื™ื ื•ืช ืฉื ื‘ื“ืงื•:

  • ืืจื”"ื‘ ื”ืคืขื™ืœื” ืืช HAMP/HARP ื›ืฉื ืชื™ื™ื ืœืื—ืจ ืชื—ื™ืœืช ืžืฉื‘ืจ ื”ืกืื‘ึพืคืจื™ื™ื โ€“ ืชื–ืžื•ืŸ ืฉื ื—ืฉื‘ ืงืจื™ื˜ื™ ืœื”ืฆืœืช ื”ืžืขืจื›ืช.
  • ื‘ืจื™ื˜ื ื™ื” ื”ืชืขื›ื‘ื” ื›ึพ5 ืฉื ื™ื, ืžื” ืฉื’ืจื ืœื‘ื™ืงื•ืจืช ืขืœ ื”ืชื’ื•ื‘ื” ื”ืžืื•ื—ืจืช.
  • ื’ื•ืฉ ื”ื™ื•ืจื• ืคืชื— ื‘ืชื•ื›ื ื™ืช ESM ืœืื—ืจ ืฉื ืชื™ื™ื ืฉืœ ืงืจื™ืกื•ืช ืžื“ื™ื ื•ืช.
  • ื™ืฉืจืืœ โ€“ ืื™ืŸ ืขื“ื™ื™ืŸ ื”ืคืขืœื”. ื”ืกื™ืžื•ืœืฆื™ื” ื‘ื’ืจืฃ ืžื ื™ื—ื” ืžื™ืžื•ืฉ ืขืชื™ื“ื™ ื‘ึพ2025, ื›ืœื•ืžืจ ืคืขืจ ืฉืœ ื›ึพ3 ืฉื ื™ื ืžื”ืชืคื•ืจืจื•ืช ื”ืฉืœื™ื˜ื” ืฉืœ ื”ื‘ื ืงื™ื.
  • ื™ืคืŸ ื—ื™ื›ืชื” ืขืฉื•ืจ (!) ืœื”ืคืขื™ืœ ืชื•ื›ื ื™ืช ืจื›ื™ืฉืช ื ื›ืกื™ื โ€“ ื“ื—ื™ื™ื” ืฉื ื—ืฉื‘ืช ื›ื’ื•ืจื ืžืจื›ื–ื™ ืœืฉืงื™ืขื” ื‘ืขืฉื•ืจ ื”ืื‘ื•ื“.


09Jun

ื“ื™ืžื•ื™ ื ืคื•ืฅ ื˜ื•ืขืŸ ืฉ"ื ื“ืœ"ืŸ ื”ื•ื ืชื™ื‘ืช ื›ืกืฃ ืฉืžืชืžืœืืช ืžืขืฆืžื”". ืื‘ืœ ืžื” ืงื•ืจื” ื›ืฉืงื•ื ื™ื ืืช ื”ืชื™ื‘ื” ื”ื–ื• ื‘ืžื—ื™ืจ ื›ืคื•ืœ ืžื”ืขืจืš ื”ืืžื™ืชื™ ืฉืœื”? ื‘ืœื•ื’ ื ื•ืงื‘ ืžืืช ื—ื™ื™ื ืื˜ืงื™ืŸ ืขืœ ืขืจืš ืคื•ื ื“ืžื ื˜ืœื™, ืชืฉื•ืื•ืช ื ืžื•ื›ื•ืช ื•ื”ืกื›ื ื” ืฉื‘ื‘ื•ืขื”.


๐Ÿ  ื ื“ืœ"ืŸ: ืชื™ื‘ืช ื›ืกืฃ ืฉืžืชืžืœืืช ืžืขืฆืžื”? ืจืง ืื ืœื ืฉื™ืœืžืช ืขืœื™ื” ื›ืคื•ืœ

ืžืืช: ื—ื™ื™ื ืื˜ืงื™ืŸ | ืฉืžืื™ ืžืงืจืงืขื™ืŸ, ื—ื•ืงืจ ืฉื•ืง ื”ื ื“ืœ"ืŸ ื•ืžื—ื‘ืจ ื”ืกืคืจ "ื‘ื•ืขืช ื ื“ืœ"ืŸ"


๐Ÿ’ผ ื”ื“ื™ืžื•ื™ ืฉื›ื•ืœื ืื•ื”ื‘ื™ื ืœืกืคืจ ืœืขืฆืžื:

"ื ื“ืœ"ืŸ ื”ื•ื ื›ืžื• ืชื™ื‘ืช ื›ืกืฃ.

ื›ืœ ื—ื•ื“ืฉ ืืชื” ื™ื›ื•ืœ ืœืžืฉื•ืš ืžืžื ื” ืกื›ื•ื ืงื‘ื•ืข. ื”ื™ื ืžืชืžืœืืช ืžืขืฆืžื” ืžื”ืฉื›ื™ืจื•ืช, ื•ืื ืœื ืชื™ื’ืข ื‘ืงืจืŸ โ€” ืชื™ืฉืืจ ืœืš ืชื™ื‘ื” ืฉืžื™ื™ืฆืจืช ืžื–ื•ืžื ื™ื ืœื ืฆื—."ืื™ื–ื” ืจืขื™ื•ืŸ ื™ืคื”. ื›ืžืขื˜ ืฉื™ืจ.

ืื‘ืœ ื›ืžื• ื›ืœ ืฉื™ืจ ื™ืคื” โ€“ ืฆืจื™ืš ืœื‘ื“ื•ืง ืžื” ืงื•ืจื” ื›ืฉื”ืžื ื’ื™ื ื” ืžืคืกื™ืงื”, ื•ื”ืžืกืคืจื™ื ืžืชื—ื™ืœื™ื ืœื“ื‘ืจ.


๐Ÿ“‰ ื”ืชื™ื‘ื” ืœื ืฉื•ื•ื” ืื ื”ื™ื ืžืจื•ืงื ืช

ื‘ื•ืื• ื ื ื™ื— ืฉื”ืชื™ื‘ื” ืžื ื™ื‘ื” ืœืš 60,000 ืฉ"ื— ื‘ืฉื ื”.

ื‘ื”ื™ื•ื•ืŸ ืจื™ืืœื™ ืฉืœ 5% (ืฉื•ืง ืกื‘ื™ืจ ื•ืจื’ื™ืœ), ืฉื•ื•ื™ื” ื”ืืžื™ืชื™ ื”ื•ื 1.2 ืžื™ืœื™ื•ืŸ ืฉ"ื—.

ืื‘ืœ ืื ืฉื™ืœืžืช ืขืœื™ื” 2.4 ืžื™ืœื™ื•ืŸ ืฉ"ื—, ื›ืœื•ืžืจ ืงื ื™ืช ืื•ืชื” ืœืคื™ ื”ื™ื•ื•ืŸ ืฉืœ 2.5% โ€“ ื›ืืฉืจ ื”ืจื™ื‘ื™ืช ืขืœ ื”ืžืฉื›ื ืชื ื”ื™ื 5% โ€“ ืืชื” ื‘ื”ืคืกื“ ืžืชืžืฉืš.ื›ืœื•ืžืจ: ืืชื” ืžื•ืฆื™ื ื™ื•ืชืจ ืขืœ ืจื›ื™ืฉืช ื”ืชื™ื‘ื” ืžืžื” ืฉื”ื™ื ื™ื•ื“ืขืช ืœื”ื—ื–ื™ืจ.ื‘ืžื™ืœื™ื ืื—ืจื•ืช:

โŒ ื–ื• ื›ื‘ืจ ืœื ืชื™ื‘ืช ื›ืกืฃ. ื–ื• ืชื™ื‘ืช ื—ื•ืจื™ื.

๐ŸŽญ ื›ื•ืœื ืื•ื”ื‘ื™ื ื ื“ืœ"ืŸ โ€“ ื›ื™ ื›ื•ืœื ืžืืžื™ื ื™ื ืฉืžื™ืฉื”ื• ืื—ืจ ื™ืฉืœื ื™ื•ืชืจ

ื•ื–ื” ื”ืœื‘ ืฉืœ ื‘ื•ืขืช ื”ื ื“ืœ"ืŸ ื”ื™ืฉืจืืœื™ืช:

  • ืื ืฉื™ื ืžืฉืœืžื™ื ืคื™ ืฉื ื™ื™ื ืžื”ืขืจืš ื”ื›ืœื›ืœื™ ืฉืœ ื”ื ื›ืก.
  • ื”ื ืœื ืงื•ื ื™ื ืชื™ื‘ืช ื›ืกืฃ โ€“ ื”ื ืงื•ื ื™ื ืชืงื•ื•ื”.
  • ื›ืœ ืขื•ื“ ืžื—ื™ืจื™ ื”ืฉื•ืง ืขื•ืœื™ื โ€“ ื”ืชืงื•ื•ื” ื”ื–ื• ื ืจืื™ืช ื›ื“ืื™ืช.
  • ืื‘ืœ ื›ืฉื–ื” ื ืขืฆืจ? ื”ืชืงื•ื•ื” ื”ื•ืคื›ืช ืœื”ืœื•ื•ืื”. ื•ื”ื”ืœื•ื•ืื” โ€“ ืœืคืฉื™ื˜ืช ืจื’ืœ.

๐Ÿง  ื‘ื•ืื• ื ื—ืฉื•ื‘ ืจื’ืข ืื—ืจืช:

  • ืชื™ื‘ืช ื ื“ืœ"ืŸ ืฉื•ื•ื” ืœืคื™ ืžื” ืฉื”ื™ื ื™ื•ื“ืขืช ืœื™ื™ืฆืจ, ืœื ืœืคื™ ืžื” ืฉื”ื™ื "ืฉื•ื•ื” ื‘ืฉื•ืง".
  • ื”ืขืจื›ืช ืฉื•ื•ื™ ืฆืจื™ื›ื” ืœื”ื™ืขืฉื•ืช ืœืคื™ ืขืจืš ืคื•ื ื“ืžื ื˜ืœื™ (ื”ื›ื ืกื” ืขืชื™ื“ื™ืช ืžื”ื•ื•ื ืช), ืœื ืœืคื™ ืขืกืงืื•ืช ืงื•ื“ืžื•ืช ืžื ื•ืคื—ื•ืช.
  • ื•ื”ื”ื‘ื ื” ื”ื–ื• โ€“ ื”ื™ื ื”ื”ื‘ื“ืœ ื‘ื™ืŸ ื”ืฉืงืขื” ืกื•ืœื™ื“ื™ืช ืœื‘ื™ืŸ ืžืœื›ื•ื“ืช ื—ื•ื‘ ื‘ื ืงืื™ืช.

๐Ÿ“ข ืœืกื™ื•ื:

ืื ืžื™ืฉื”ื• ืžื•ื›ืจ ืœื›ื ืชื™ื‘ืช ื›ืกืฃ, ืชืฉืืœื•:

"ื›ืžื” ื”ื™ื ืžื™ื™ืฆืจืช ื‘ื—ื•ื“ืฉ โ€“ ื•ืœื›ืžื” ืฉื ื™ื ืงื“ื™ืžื”?"

ื•ืืœ ืชืงื ื• ืชื™ื‘ื” ืฉืื—ืจื™ื ืจื•ืงื ื• โ€“ ืจืง ื›ื™ ื›ื•ืœื ืื•ืžืจื™ื ืฉื–ื” "ื‘ื˜ื•ื— ื›ืžื• ื ื“ืœ"ืŸ".




๐Ÿฆ ื”ื“ื™ืžื•ื™: ื ื“ืœ"ืŸ ื›ืชื™ื‘ืช ื›ืกืฃ ืžืชื—ื“ืฉืช

 ื ื“ืœ"ืŸ ืžื ื™ื‘ ื”ื•ื ื›ืžื• "ืชื™ื‘ืช ื›ืกืฃ" ืฉืžื™ื™ืฆืจืช ื–ืจื ืงื‘ื•ืข ืฉืœ ืžื–ื•ืžื ื™ื, ื•ื”ื•ื:

  1. ืžื•ื’ื‘ืœ ื‘ื’ื•ื‘ื”ื• โ€“ ืชืœื•ื™ ื‘ื’ื•ื‘ื” ืฉื›ืจ ื”ื“ื™ืจื” ืื• ื”ืชืฉื•ืื” ื”ืฉื•ื˜ืคืช.
  2. ืžืชื—ื“ืฉ ืžืขืฆืžื• โ€“ ื›ืœื•ืžืจ, ื™ืฉ ื”ื›ื ืกื” ื—ื•ื“ืฉื™ืช ืฉื•ื˜ืคืช ืžื”ื ื›ืก.
  3. ืžืืคืฉืจ "ืžืฉื™ื›ื” ื—ื•ื“ืฉื™ืช" โ€“ ืžืขื™ืŸ ืงืฆื‘ื” ืžื”ื•ืŸ ื”ื ื“ืœ"ืŸ.
  4. ื”ืฉื•ื•ื™ ืฉืœ ื”ืชื™ื‘ื” ื ืงื‘ืข ืœืคื™ ืกืš ืชื›ื•ืœืชื” ื”ืขืชื™ื“ื™ืช โ€“ ื›ืœื•ืžืจ, ื”ืขืจืš ื”ื ื•ื›ื—ื™ ืฉืœ ื›ืœ ืชื–ืจื™ืžื™ ื”ืžื–ื•ืžื ื™ื ื”ืขืชื™ื“ื™ื™ื.

ื–ื”ื• ืชื™ืื•ืจ ืฉืžืชื™ื™ืฉื‘ ื”ื™ื˜ื‘ ืขื ืžื•ื“ืœ ื”ื”ื™ื•ื•ืŸ:

๐Ÿ’ฐ ืฉื•ื•ื™ ื ื“ืœ"ืŸ ืžื ื™ื‘ = ืกืš ื”ื”ื›ื ืกื•ืช ื”ืฆืคื•ื™ื•ืช ืžื”ื ื›ืก (NOI), ืžื”ื•ื•ื ื•ืช ืœืคื™ ืฉื™ืขื•ืจ ื”ื™ื•ื•ืŸ ืจื™ืืœื™.

โš ๏ธ ืืš ื”ื ื” ื”ื‘ืขื™ื™ืชื™ื•ืช:

1. ืื ื”ืชื™ื‘ื” ืžืชืžืœืืช ื‘ืงืฆื‘ ืื™ื˜ื™ โ€“ ืื• ืคื—ื•ืช ืžืžื” ืฉืืชื” ืžืฉืœื ื›ื“ื™ ืœืงื ื•ืช ืื•ืชื”:

  • ืื– ืžื“ื•ื‘ืจ ื‘ืžื™ื ื•ืก ื›ืœื›ืœื™: ื”ื”ื›ื ืกื” ืžื”ื ื›ืก ื ืžื•ื›ื” ืžื”ืจื™ื‘ื™ืช ืฉืืชื” ืžืฉืœื ืขืœ ื”ื”ื•ืŸ ืฉืจื›ืฉืช ื‘ื• ืืช ื”ืชื™ื‘ื”.
  • ื–ื• ื”ืคืกื“ ืจื™ืืœื™.

2. ืื ืขืจืš ื”ืชื™ื‘ื” ืžื‘ื•ืกืก ืขืœ ืืฉืœื™ื”:

  • ื›ืืฉืจ ื”ืขืจื›ืช ื”ืฉื•ื•ื™ ื ืขืฉื™ืช ืœืคื™ "ืžื—ื™ืจ ืฉื•ืง ืžื ื•ืคื—" ื•ืœื ืœืคื™ ืชื›ื•ืœืช ื”ืชื™ื‘ื” ื”ืืžื™ืชื™ืช (ื”-NOI ื”ืžืžืฉื™), ืื– ื™ืฉ ื›ืืŸ ืคืขืจ ื‘ื™ืŸ ืžื—ื™ืจ ืœืขืจืš, ืื• ืื ื ืจืฆื” โ€“ ื‘ื™ืŸ ืืจื™ื–ืช ื”ืชื™ื‘ื” ืœื‘ื™ืŸ ืชื›ื•ืœืชื”.

3. ืื ืืชื” ืœื ื™ื›ื•ืœ ืœืžื›ื•ืจ ืืช ื”ืชื™ื‘ื” ื‘ืžื—ื™ืจ ืฉื‘ื• ืงื ื™ืช ืื•ืชื”:

  • ืืชื” ืžื’ืœื” ืฉืชื™ื‘ืช ื”ื›ืกืฃ ืฉืœืš ืฉื•ื•ื” ื”ืจื‘ื” ืคื—ื•ืช โ€“ ื•ื”ืฉื•ืง ืžืชืžื•ื˜ื˜.

๐Ÿง  ื“ื•ื’ืžื” ืžืกืคืจื™ืช:

ื ื ื™ื— ืชื™ื‘ืช ื ื“ืœ"ืŸ (ื ื›ืก) ืžื ื™ื‘ื” 5,000 ืฉ"ื— ืœื—ื•ื“ืฉ ื ื˜ื• = 60,000 ืฉ"ื— ืœืฉื ื”.

ืื ืฉื™ืขื•ืจ ื”ื”ื™ื•ื•ืŸ ื”ืจื™ืืœื™ ื”ื•ื 5%, ืื– ืฉื•ื•ื™ ื”ื ื›ืก ืฆืจื™ืš ืœื”ื™ื•ืช:

60,000 / 0.05 = 1.2 ืžื™ืœื™ื•ืŸ ืฉ"ื—

ืื‘ืœ ืื ื”ื™ื ื ืžื›ืจืช ื‘ืฉื•ืง ื‘-2.4 ืžื™ืœื™ื•ืŸ ืฉ"ื— (ื›ืคื•ืœ) โ€“ ืจืง ื‘ื’ืœืœ "ื‘ื™ืงื•ืฉ", "ื”ื™ื™ืค", ืื• "ื”ืฉื•ื•ืื•ืช" ืœื ืจืœื•ื•ื ื˜ื™ื•ืช โ€“ ืื– ื‘ืจื•ืจ ืฉื”ืžื—ื™ืจ ืžื ื•ืชืง ืžื”ืชื›ื•ืœื” ื”ื›ืœื›ืœื™ืช ื”ืืžื™ืชื™ืช ืฉืœ ื”ืชื™ื‘ื”.


๐Ÿงจ ืกื™ื›ื•ื ื‘ื•ื˜ื” ื•ื™ืฉื™ืจ:

  • ื ื“ืœ"ืŸ ืื™ื ื• ืงืกื ืžืชืžืœื-ืžืขืฆืžื•, ืืœื ื”ืฉืงืขื” ืฉืžื—ื™ื™ื‘ืช ื”ืชืืžื” ื‘ื™ืŸ ืžื—ื™ืจ ืœื™ื›ื•ืœืช ื™ื™ืฆื•ืจ ื”ื›ื ืกื”.
  • ื”ื“ื™ืžื•ื™ ืฉืœ "ืชื™ื‘ืช ื›ืกืฃ" ืขื•ื‘ื“ ืจืง ื›ืืฉืจ ืžื™ืฉื”ื• ืœื ืงื ื” ืืช ื”ืชื™ื‘ื” ื‘ืคื™ ืฉื ื™ื™ื ืžืขืจื›ื” ื”ื›ืœื›ืœื™.
  • ื›ืฉื–ื” ืงื•ืจื” โ€“ ื›ืžื• ื‘ื™ืฉืจืืœ โ€“ ืžื“ื•ื‘ืจ ื‘ืคื•ื ื–ื™ ืคื™ื ื ืกื™ ื‘ืžืกื•ื•ื” ืฉืœ ื”ืฉืงืขืช ื ื“ืœ"ืŸ.
08Jun

ืžื‘ืฆืข ื”ื“ื™ืจื•ืช ืฉืœ ื’ื™ื ื“ื™ ื‘ืฉื“ื” ื“ื‘ ืื™ื ื• ืขื•ื“ ื™ืจื™ื“ืช ืžื—ื™ืจ, ืืœื ืžื”ืœืš ืืกื˜ืจื˜ื’ื™ ืฉืžืคืจ ืืช ืฉื™ื•ื•ื™ ืžืฉืงืœ ื ืืฉ ื‘ืฉื•ืง ื”ื ื“ืœ"ืŸ ื‘ืชืœ ืื‘ื™ื‘.


๐Ÿง  "ื ืืฉ ื ืคืœ. ื’ื™ื ื“ื™ ืœื ืžื•ื›ืจืช โ€“ ื”ื™ื ื—ื•ืจืฆืช ื’ื•ืจืœ."

ื–ื•ื›ืจื™ื ืืช ืชื•ืจืช ื”ืžืฉื—ืงื™ื? ืืช ืฉื™ื•ื•ื™ ืžืฉืงืœ ื ืืฉ? 

ื”ื ื” ื–ื” ืงื•ืจื” โ€“ ืœื ื‘ืžืขื‘ื“ื” ืชื™ืื•ืจื˜ื™ืช, ืืœื ื‘ืœื‘ ืฉื•ืง ื”ื ื“ืœ"ืŸ ื”ื™ืฉืจืืœื™.

ืคืจืง ืขืœ ืฉื™ื•ื•ื™ ืžืฉืงืœ ื ืืฉ, ื‘ื• ืžืฆื•ื™ ืฉื•ืง ื”ื ื“ืœ"ืŸ ื‘ื™ืฉืจืืœ ื ื™ืชืŸ ืœืžืฆื•ื ื‘ืกืคืจ ื‘ื•ืขืช ื ื“ืœ"ืŸ


๐Ÿ’ฅ ื”ืžื‘ืฆืข ืฉืœ ื’ื™ื ื“ื™ ื‘ืฉื“ื” ื“ื‘ โ€“ ืœื ืจืง ืžื‘ืฆืข, ืืœื ืฉื‘ืจ ืฉื•ืง

ื‘-3 ื‘ื™ื•ื ื™ 2025 ื ืคืœ ื“ื‘ืจ:

ื’ื™ื ื“ื™ ื”ื—ื–ืงื•ืช ืฉื—ืจืจื” ื”ืฆืขืช ืžื—ื™ืจ ืฉืœ 49,000 โ‚ช ืœืž"ืจ ื‘ืคืจื•ื™ืงื˜ ืฉื“ื” ื“ื‘ โ€“ ื™ืจื™ื“ื” ืฉืœ ื›-35% ืœืขื•ืžืช ืžื—ื™ืจื™ ืขืกืงืื•ืช ืงื•ื“ืžื•ืช, ื•ืœืžืขืœื” ืž-40% ืžืชื—ืช ืœืžื—ื™ืจื™ ื™ื–ืžื™ื ืžืชื—ืจื™ื.ื–ื” ืœื "ืžื‘ืฆืข" โ€“ ื–ื• ื”ื›ืจื–ื” ืคื•ืžื‘ื™ืช: ื”ืžืœืš ื”ื•ื ืขื™ืจื•ื.


๐ŸŽฏ ืขื“ ื›ื”: ืฉื™ื•ื•ื™ ืžืฉืงืœ ื ืืฉ ืจื•ื•ื™ ืคื—ื“

ื”ื™ื–ืžื™ื ื‘ืฉื“ื” ื“ื‘ ืฉืžืจื• ืขืœ ื—ื–ื™ืช ืื—ื™ื“ื” ืฉืœ ืžื—ื™ืจื™ื ืžื•ืคืจื–ื™ื (80โ€“90 ืืœืฃ ืฉ"ื— ืœืž"ืจ), ื‘ื”ืชื‘ืกืก ืขืœ:

  • ืชืงื•ื•ืช ืžื™ืชื•ื’ ("ืคืจื•ื™ืงื˜ ื™ื•ืงืจื” ืœื™ื“ ื”ื™ื")
  • ืฉืชื™ืงื” ืฉืžืื™ืช
  • ื•ื”ื ื—ื” ื”ื“ื“ื™ืช ืฉืืฃ ืื—ื“ ืœื ื™ืขื– ืœืฉื‘ื•ืจ ืืช ื”ืงื•

ื–ื• ื”ื™ื™ืชื” ืžืขืจื›ืช ืงืœืืกื™ืช ืฉืœ ืฉื™ื•ื•ื™ ืžืฉืงืœ ื ืืฉ:

ื›ืœ ืฉื—ืงืŸ ืคื•ืขืœ ืœืคื™ ืื™ื ื˜ืจืก ืื™ืฉื™ โ€“ ื‘ื”ื ื—ื” ืฉืื—ืจื™ื ืœื ืžืฉื ื™ื ืืกื˜ืจื˜ื’ื™ื”.


๐Ÿงจ ื’ื™ื ื“ื™ ืฉื‘ืจื” ืืช ื”ืžืฉื•ื•ืื”

ื•ื”ืชื•ืฆืื”?

ืฉื—ืงืŸืชื•ืฆืื”
ืงื•ื ื™ืืžืฆื‘ื™ืขื™ื ื‘ืจื’ืœื™ื™ื โ€“ ื”ื•ืœื›ื™ื ืจืง ืœื’ื™ื ื“ื™ ืื• ืžื—ื›ื™ื
ื™ื–ืžื™ืืชื—ืช ืœื—ืฅ ืœื”ื•ืจื™ื“ ืžื—ื™ืจื™ื ืื• ืœืื‘ื“ ืืช ื”ืฉื•ืง
ืฉืžืื™ืืœื ื™ื›ื•ืœื™ื ืขื•ื“ ืœืชืจืฅ ืืช ืฉื•ืžื•ืช ื”ืฉื™ื
ื‘ื ืงื™ืืžืชืžื•ื“ื“ื™ื ืขื ืื™ื•ื ืขืœ ืขืจืš ื”ื‘ื˜ื•ื—ื•ืช
ืžื—ื™ืจื™ ืงืจืงืขื‘ื“ืจืš ืœืžื˜ื” โ€“ ืฉื•ื•ื™ ื”ื”ื•ืŸ ืžืชืืคืก
ืฆืคื•ืŸ ืชืœ ืื‘ื™ื‘, ืจืžืช ืื‘ื™ื‘, ืื–ื•ืจื™ ื‘ื™ืงื•ืฉื ื›ื ืกื™ื ืœื’ืœ ื˜ืœื˜ืœื” ืฉื ื™

๐Ÿ“‰ ืžื” ืฉื•ื‘ืจ ื ืืฉ? ืžื”ืœืš ื—ื“-ืฆื“ื“ื™ ืฉืœ ืฉื—ืงืŸ ืžืจื›ื–ื™

ื•ื–ื” ื‘ื“ื™ื•ืง ืžื” ืฉืงืจื”:

ื’ื™ื ื“ื™ ืคืขืœื” ืจืืฉื•ื ื” โ€“ ื•ื”ื•ื›ื™ื—ื” ืžื” ืฉื”ืฉื•ืง ื™ื“ืข, ืื‘ืœ ืกื™ืจื‘ ืœื•ืžืจ ื‘ืงื•ืœ.ืœื ืžืชื•ืš ืžื—ืื”.

ืœื ืื™ื“ื™ืื•ืœื•ื’ื™ื”.

ืคืฉื•ื˜ ื—ื™ืฉื•ื‘ ืงืจ ืฉืœ ืžืฆื™ืื•ืช, ืชืžื—ื•ืจ ืงืจืงืข ื ืžื•ืš ื™ื•ืชืจ, ื•ื”ื‘ื ื” ืฉื”ื‘ื•ืขื” ืœื ืชื—ื–ื™ืง.


๐Ÿง  ืื– ืžื” ืขื›ืฉื™ื•?

  • ืฉืžืื•ืช ืขื“ื›ื ื™ืช ืชืชื™ื™ืฉืจ ืžื˜ื”.
  • ืชืžื—ื•ืจ ืงืจืงืขื•ืช ื™ืชื›ื•ื•ืฅ.
  • ืชื–ืจื™ืžื™ื ืฆืคื•ื™ื™ื ืœืงืจื•ืก ื‘ืคืจื•ื™ืงื˜ื™ื ืฉืžื‘ื•ืกืกื™ื ืขืœ 80K ืœืž"ืจ.
  • ื™ื–ืžื™ื ืฉืœื ื™ื–ื•ื–ื• โ€“ ื™ื™ืฉืืจื• ืขื ืžืœืื™ื.

ื•ื–ื” ืจืง ื”ื”ืชื—ืœื”.


๐Ÿงฏ ื”ืื ื–ื• ื”ืชื—ืœืช ืกื•ืคื” ืฉืœ ื”ื‘ื•ืขื”?

ืื ืœื ื™ื”ื™ื• ืชื’ื•ื‘ื•ืช ืžืชื•ืืžื•ืช ืžืฆื“ ื”ื‘ื ืงื™ื ื•ื”ื™ื–ืžื™ื โ€“ ื›ืŸ. ืื ืฉืžืื™ื ื™ืชื—ื™ืœื• ืœื”ืฉืชืžืฉ ื‘ืžื—ื™ืจื™ื ื”ื—ื“ืฉื™ื ื›ืฉื•ืžื•ืช ืžืฉืงืคื•ืช โ€“ ื›ืŸ. ืื ืฉื—ืงืŸ ื ื•ืกืฃ (ื›ืžื• ืจืฉื•ืช ืžืงืจืงืขื™ ื™ืฉืจืืœ ืื• ืขื™ืจื™ื™ืช ืชืœ ืื‘ื™ื‘) ื™ืฆื˜ืจืฃ ืœืžื”ืœืš โ€“ ื ืืฉ ื™ืชืคื•ืฆืฅ ืœื›ืœ ื”ื›ื™ื•ื•ื ื™ื. 

ื•ืœื—ืฉื•ื‘ ืฉื”ื™ื• ืžื™ ืฉื”ืืฉื™ืžื• ืืช ืจืž"ื™ ื‘ืกืคืกื•ืจ ื‘ืงืจืงืขื•ืช. ื”ื ื”ืฉืชืžืฉื• ื‘ื–ื” - ื‘ื”ืืฉืžื” ื”ื–ื• ื›ืžืกืš ืขืฉืŸ ื‘ืฉืขื” ืฉื”ืŸ ืžื’ื™ืฉื™ื ื”ืฆืขื•ืช ื’ื‘ื•ื”ื•ืช ื‘ืžื™ืžื•ืŸ ืฉืœ 100% ื›ื“ื™ ืœื ืคื— ืืช ืžื—ื™ืจื™ ื”ื“ื™ืจื•ืช, ืคืขื•ืœื” ืžืžื ื” ื›ื•ืœื ืžืจื•ื•ื™ื—ื™ื ื—ื•ืฅ ืžื”ืงื•ื ื™ื. ื•ื”ืืžืช ื—ื™ื™ื‘ืช ืœื”ื™ืืžืจ ืฉื”ืืฉืžื” ื”ื–ื• ืืช ืจืž"ื™ ื‘ืกืคืกื•ืจ ืงืจืงืขื•ืช ืชืคืกื” ื•ื”ืคื›ื” ืœื ืจื˜ื™ื‘ ื•ื”ืฆื™ื‘ื•ืจ ืžืืžื™ืŸ ื‘ื–ื”.


โš–๏ธ ืกื™ื›ื•ื:

ืฉื™ื•ื•ื™ ื”ืžืฉืงืœ ืฉืœ ืฉื“ื” ื“ื‘ โ€“ ื ืฉื‘ืจ.
ื’ื™ื ื“ื™ ืœื ืกืชื ืฉื™ื ืชื” ืžื—ื™ืจ โ€“ ื”ื™ื ืฉื™ื ืชื” ืžืฉื—ืง.
ื•ืžื™ ืฉืœื ืžื‘ื™ืŸ ืืช ื–ื” โ€“ ืคืฉื•ื˜ ืœื ืžื‘ื™ืŸ ืื™ืคื” ื”ื•ื ื—ื™.

"ื ืืฉ ื ืคืœ. ื’ื™ื ื“ื™ ืœื ืžื•ื›ืจืช โ€“ ื”ื™ื ื—ื•ืจืฆืช ื’ื•ืจืœ."


"ืฉื•ืง ื”ื ื“ืœ"ืŸ ื‘ื™ืฉืจืืœ ื ืžืฆื ื‘ืฉื™ื•ื•ื™ ืžืฉืงืœ ื ืืฉ ื•ื›ืฉื”ื•ื ื™ื™ืฉื‘ืจ ืขืœ ื™ื“ื™ ืื—ื“ ื”ืฉื—ืงื ื™ื, ื™ื—ืœ ืืคืงื˜ ื”ื“ื•ืžื™ื ื•" - ื—ื™ื™ื ืื˜ืงื™ืŸ, ืฉืžืื™ ืžืงืจืงืขื™ืŸ, ืžื”ืกืคืจ ื‘ื•ืขืช ื ื“ืœ"ืŸ https://bit.ly/3pfTas7 

ื”ื ื” ื”ื”ืกื‘ืจ ืžื”ืกืคืจ: ืฉื™ื•ื•ื™ ืžืฉืงืœ ื ืืฉ ื”ื•ื ืžืฆื‘ ืฉื‘ื• ื›ืœ ืื—ื“ ืขื•ืฉื” ืืช ื”ื›ื™ ื˜ื•ื‘ ืฉื”ื•ื ื™ื›ื•ืœ โ€“ ื‘ื”ื ื—ื” ืฉื”ืื—ืจื™ื ืœื ื™ืฉื ื• ืืช ืžื” ืฉื”ื ืขื•ืฉื™ื. ื›ืœ ืื—ื“ ืžืคื—ื“ ืœืฉื ื•ืช, ื›ื™ ืื ืจืง ื”ื•ื ื™ืฉืชื ื” โ€“ ื”ื•ื ื™ืคืกื™ื“. ืœื›ืŸ ื›ื•ืœื ื ืฉืืจื™ื ืชืงื•ืขื™ื, ื’ื ืื ื–ื” ืœื ื˜ื•ื‘ ืœืืฃ ืื—ื“. ืœืคืขืžื™ื, ืื—ื“ ื”ืฉื—ืงื ื™ื ืžืฉื ื” ื›ื™ื•ื•ืŸ ื›ื™ ื”ื•ื ืžื‘ื™ืŸ ืฉื”ืžืฆื‘ ืขื•ืžื“ ืœื”ืชืคื•ืฆืฅ โ€“ ื•ืžืขื“ื™ืฃ ืœื”ื™ื•ืช ื”ืจืืฉื•ืŸ ืฉื–ื–, ื•ืœื ื”ืื—ืจื•ืŸ ืฉื ื•ืคืœ. ื”ื•ื ืœื ืขื•ืฉื” ืืช ื–ื” ื›ื™ ืžืฉืชืœื ืœื• ื‘ื˜ื•ื•ื— ื”ืงืฆืจ, ืืœื ื›ื™ ื”ื•ื ื™ื•ื“ืข ืฉื›ื•ืœื ื—ื™ื™ื ื‘ืืฉืœื™ื” โ€“ ื•ืžื™ ืฉื™ืฉื‘ื•ืจ ืจืืฉื•ืŸ ืืช ื”ื›ืœืœ ื”ืœื-ื›ืชื•ื‘, ืื•ืœื™ ื™ื™ื ืฆืœ, ื•ืื•ืœื™ ืืคื™ืœื• ื™ืจื•ื•ื™ื— โ€“ ื›ืฉื›ืœ ื”ืฉืืจ ื™ืงืจืกื•. ื›ืžื• ื‘ืžืฉื—ืง ื›ืกืื•ืช: ื‘ืจื’ืข ืฉืžื™ืฉื”ื• ืงื•ืœื˜ ืฉืขื•ืžื“ื™ื ืœื›ื‘ื•ืช ืืช ื”ืžื•ื–ื™ืงื” โ€“ ื”ื•ื ืจืฅ ืจืืฉื•ืŸ ืœื”ืชื™ื™ืฉื‘. ื–ื• ื‘ื“ื™ื•ืง ื”ืžื”ื•ืช ืฉืœ ืฉื™ื•ื•ื™ ืžืฉืงืœ ื ืืฉ ื‘ืขื•ืœื ื”ืืžื™ืชื™: ื”ื•ื ืžื—ื–ื™ืง โ€“ ืขื“ ืฉืžื™ืฉื”ื• ืžืจื™ื— ืืช ื”ืกื•ืฃ ื•ืžื–ื™ื– ืืช ื”ื›ืกื. ื•ื‘ืจื’ืข ืฉื–ื” ืงื•ืจื”, ื›ืœ ื”ืžืฉื—ืง ืžืฉืชื ื”.

ืงื™ืฉื•ืจื™ื - Links